{"id":48456,"date":"2023-12-16T23:47:05","date_gmt":"2023-12-16T23:47:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/data-driven-marketing-nhung-dieu-marketer-can-biet-ve-marketing-theo-du-lieu-lon.html"},"modified":"2023-12-16T23:47:05","modified_gmt":"2023-12-16T23:47:05","slug":"data-driven-marketing-nhung-dieu-marketer-can-biet-ve-marketing-theo-du-lieu-lon","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/data-driven-marketing-nhung-dieu-marketer-can-biet-ve-marketing-theo-du-lieu-lon.html","title":{"rendered":"Data Driven Marketing: Nh\u1eefng \u0110i\u1ec1u Marketer C\u1ea7n Bi\u1ebft V\u1ec1 Marketing Theo D\u1eef Li\u1ec7u L\u1edbn"},"content":{"rendered":"
\n

Data Driven Marketing<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thu th\u1eadp \u0111\u01b0\u1ee3c. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m Data Driven Marketing l\u00e0 g\u00ec m\u00e0 c\u00f2n cho b\u1ea1n bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a Data Driven Marketing khi n\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh c\u1ee7a nhi\u1ec1u t\u1eadp \u0111o\u00e0n l\u1edbn nh\u1ecf.<\/p>\n

Data driven marketing l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

Data-Driven Marketing<\/strong> l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1i \u01b0u h\u00f3a truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai. Data-Driven Marketing s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi trong t\u01b0\u01a1ng lai c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

S\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc nh\u01b0 v\u1eady gi\u00fap ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0 (ROI) cao nh\u1ea5t c\u00f3 th\u1ec3. Data-Driven Marketing s\u1ebd d\u00f9ng c\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh h\u00ecnh th\u1ee9c Marketing. Vi\u1ec7c t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai s\u1ebd \u0111\u01b0\u1ee3c d\u1ef1a v\u00e0o \u0111\u00f3.\u00a0<\/p>\n

T\u1eeb c\u00e1c d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eeb ph\u1ea7n m\u1ec1m cdp, c\u00e1c marketer s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch c\u00e1c nhu c\u1ea7u, mong mu\u1ed1n hay h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

\n
\"Data\"Data
Data Driven Marketing l\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ra d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thu th\u1eadp<\/figcaption><\/figure>\n<\/div>\n

Data driven marketing v\u00e0 marketing truy\u1ec1n th\u1ed1ng kh\u00e1c nhau th\u1ebf n\u00e0o?<\/strong><\/h2>\n

\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa data driven marketing v\u00e0 marketing truy\u1ec1n th\u1ed1ng, ch\u00fang ta ph\u1ea3i xem x\u00e9t l\u1ea1i ti\u1ec1n \u0111\u1ec1 ban \u0111\u1ea7u c\u1ee7a ti\u1ebfp th\u1ecb.<\/p>\n

Marketing truy\u1ec1n th\u1ed1ng\u00a0<\/strong><\/h3>\n

Marketing truy\u1ec1n th\u1ed1ng lu\u00f4n t\u1eadp trung v\u00e0o hai m\u1ee5c ti\u00eau. \u0110\u1ea7u ti\u00ean, \u0111\u1ec3 kh\u00e1m ph\u00e1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 sau \u0111\u00f3, s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft \u0111\u00f3 \u0111\u1ec3 cung c\u1ea5p nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n mua.\u00a0<\/p>\n

Marketing truy\u1ec1n th\u1ed1ng s\u1ebd t\u00ecm hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 cu\u1ed1i c\u00f9ng, \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cung c\u1ea5p h\u00e0ng h\u00f3a \u0111\u00e1p \u1ee9ng mong mu\u1ed1n kh\u00e1ch h\u00e0ng<\/p>\n

Data Driven Marketing<\/strong><\/h3>\n

Data-Driven Marketing cho ph\u00e9p c\u00e1c c\u00f4ng ty k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Nh\u01b0ng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ea3i thi\u1ec7n th\u00f4ng tin li\u00ean l\u1ea1c m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 m\u1ee5c ti\u00eau c\u00e1c ph\u00e2n \u0111o\u1ea1n ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng.<\/p>\n

Data driven marketing c\u0169ng cho ti\u1ebfp nh\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi.<\/p>\n

Vai tr\u00f2 c\u1ee7a data driven l\u00e0 g\u00ec?<\/strong><\/h2>\n

Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n

B\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec1u cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. V\u00ed d\u1ee5: th\u00f4ng tin chi ti\u1ebft t\u1eeb CRM c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb h\u01a1n n\u1eefa.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ea3m b\u1ea3o ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u1edbi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n

G\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n

Data-Driven Marketing c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean quy m\u00f4 l\u1edbn. L\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p g\u1ea7n nh\u01b0 v\u00f4 h\u1ea1n gi\u1eefa c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n, thi\u1ebft b\u1ecb, n\u1ec1n t\u1ea3ng v\u00e0 k\u00eanh cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 c\u01a1 h\u1ed9i mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m 1-1 cho kh\u00e1ch h\u00e0ng \u1edf quy m\u00f4 l\u1edbn.<\/p>\n

N\u1ebfu nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng m\u1ed9t c\u00e1ch th\u00e0nh th\u1ea1o, m\u1ed9t doanh nghi\u1ec7p v\u1edbi m\u1ed9t tri\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p nh\u01b0 m\u1ed9t doanh nghi\u1ec7p c\u00f3 h\u00e0ng ch\u1ee5c kh\u00e1ch h\u00e0ng<\/p>\n

T\u00ecm hi\u1ec3u k\u00eanh qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p\u00a0<\/strong><\/h3>\n

D\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 g\u1ee3i \u00fd nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd b\u00e2y gi\u1edd v\u00e0 trong t\u01b0\u01a1ng lai.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Kh\u00e1ch h\u00e0ng ng\u00e0y nay ho\u00e0i nghi v\u1ec1 nh\u1eefng th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb chung chung m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. V\u00e0 v\u00ec v\u1eady, \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 c\u00e1ch marketing theo d\u1eef li\u1ec7u l\u1edbn gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. \u0110\u1ea7u ti\u00ean, n\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 kh\u1edfi ph\u00e1t v\u00e0 \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Do \u0111\u00f3, th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0m phong ph\u00fa th\u00eam th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi \u0111\u00f3.<\/p>\n

\n
\"Data-Driven\"Data-Driven
Data-Driven Marketing c\u00f3 vai tr\u00f2 quan tr\u1ecdng sau m\u1ed7i chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n<\/figcaption><\/figure>\n<\/div>\n

B\u00ed quy\u1ebft s\u1eed d\u1ee5ng data driven marketing\u00a0<\/strong><\/h2>\n

Ph\u00e2n t\u00edch ch\u00e2n dung nh\u00f3m kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Data-Driven Marketing cho ph\u00e9p truy c\u1eadp nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau, gi\u00fap marketer thu th\u1eadp th\u00f4ng tin d\u1ec5 d\u00e0ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 cho ra \u0111\u1eddi c\u00e1c ch\u00e2n dung trong n\u1ec1n t\u1ea3ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u1edbi nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau.<\/p>\n

D\u00f9ng t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/strong><\/h3>\n

C\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh. Facebook c\u00f3 h\u01a1n 1,9 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, l\u00e0 m\u1ed9t ngu\u1ed3n kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng l\u1edbn \u0111\u1ec3 thu h\u00fat.<\/p>\n

Facebook cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p d\u1eef li\u1ec7u v\u00e0 theo d\u00f5i th\u00f4ng tin \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00f4ng qua c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd d\u1ec5 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n, \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\n

T\u1ed1i \u01b0u trang \u0111\u00edch \u2013 Landing pages<\/strong><\/h3>\n

S\u1eed d\u1ee5ng c\u00e1c trang landing pages \u0111\u1ec3 c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n nh\u1edd v\u00e0o c\u00e1c t\u1eeb t\u00ecm ki\u1ebfm kh\u00e1c nhau c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean c\u00e1c trang \u0111\u00edch \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd h\u01a1n, l\u00f4i k\u00e9o c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n

S\u1eed d\u1ee5ng remarketing qua data-driven marketing<\/strong><\/h3>\n

B\u1eb1ng c\u00e1ch truy c\u1eadp website c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c nh\u1eadp m\u1ed9t c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau li\u00ean quan \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

C\u1ee5 th\u1ec3 h\u01a1n, \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng quay l\u1ea1i c\u00e1c website c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi mua h\u00e0ng c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n

T\u0103ng c\u01b0\u1eddng email marketing<\/strong><\/h3>\n

Data Driven Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch email, l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thu h\u00fat l\u1ea1i t\u1eeb 10%-20% kh\u00e1ch h\u00e0ng t\u1eebng kh\u00f4ng \u0111\u1ec3 t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00e1c chi\u1ebfn d\u1ecbch email s\u1ebd \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t v\u00e0 c\u00e1 nh\u00e2n ho\u00e1 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng quay l\u1ea1i mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

\u00c1p d\u1ee5ng data driven v\u00e0o qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<\/strong><\/h3>\n

S\u1eed d\u1ee5ng Data Driven Marketing v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh hay qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef \u0111\u1ec3 n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ee7a xu\u1ea5t hi\u1ec7n khi c\u00e1c kh\u00e1ch h\u00e0ng duy\u1ec7t web.\u00a0<\/p>\n

C\u00e1c qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n b\u00ean c\u1ea1nh c\u00e1c n\u1ed9i dung c\u1ee7a email, c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i hay tr\u00ean c\u00e1c website khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp.<\/p>\n

Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ph\u00ed<\/strong><\/h3>\n

Ng\u01b0\u1eddi d\u00f9ng internet c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp th\u00f4ng tin v\u1ec1 nh\u1eefng th\u1ee9 h\u1ecd c\u1ea7n. Ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u th\u00f4ng tin m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng qua c\u00e1c t\u1eeb kho\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 thay th\u1ebf v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a \u0111\u00f3 trong n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat c\u00e1c kh\u00e1ch ti\u1ec1m n\u0103ng.<\/p>\n

\n
\"S\u1eed\"S\u1eed
S\u1eed d\u1ee5ng Data Driven Marketing gi\u00fap n\u00e2ng cao l\u1ee3i th\u1ebf xu\u1ea5t hi\u1ec7n cho doanh nghi\u1ec7p.<\/figcaption><\/figure>\n<\/div>\n

K\u1ebft<\/strong>\u00a0<\/h2>\n

Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean b\u1ea1n \u0111\u00e3 hi\u1ec3u Data Driven Marketing<\/strong> l\u00e0 g\u00ec. Trong s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt, d\u1eef li\u1ec7u d\u1ea7n tr\u1edf n\u00ean quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a nhi\u1ec1u c\u00f4ng ty.\u00a0<\/p>\n

Do \u0111\u00f3, c\u00e1c Marketer c\u1ea7n bi\u1ebft c\u00e1ch kh\u00e1m ph\u00e1 v\u00e0 khai th\u00e1c Data Driven Marketing \u0111\u1ec3 c\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p.<\/p>\n

Theo d\u00f5i Masterskills \u0111\u1ec3 xem th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Data Driven Marketing l\u00e0 qu\u00e1 tr\u00ecnh c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thu th\u1eadp \u0111\u01b0\u1ee3c. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m Data Driven Marketing l\u00e0 g\u00ec m\u00e0 c\u00f2n cho b\u1ea1n bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a Data Driven Marketing khi n\u00f3 c\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48456"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48456"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48456\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}