{"id":48484,"date":"2023-12-16T23:54:37","date_gmt":"2023-12-16T23:54:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cro-marketing-tam-quan-trong-cua-toi-uu-hoa-ty-le-chuyen-doi-trong-marketing.html"},"modified":"2023-12-16T23:54:37","modified_gmt":"2023-12-16T23:54:37","slug":"cro-marketing-tam-quan-trong-cua-toi-uu-hoa-ty-le-chuyen-doi-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cro-marketing-tam-quan-trong-cua-toi-uu-hoa-ty-le-chuyen-doi-trong-marketing.html","title":{"rendered":"CRO Marketing: T\u1ea7m Quan Tr\u1ecdng C\u1ee7a T\u1ed1i \u01afu Ho\u00e1 T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i Trong Marketing"},"content":{"rendered":"
\n

B\u1ea5t k\u1ef3 b\u1ed9 ph\u1eadn Marketing hay ng\u01b0\u1eddi l\u00e0m Marketing n\u00e0o c\u0169ng mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp.\u00a0<\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00e1c doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o CRO Marketing. Tuy nhi\u00ean, v\u1eabn c\u00f2n nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a n\u1eafm r\u00f5 CRO Marketing l\u00e0 g\u00ec<\/strong>? V\u1eady m\u1eddi b\u1ea1n c\u00f9ng Masterskills \u0111\u1ecdc qua b\u00e0i vi\u1ebft b\u00ean d\u01b0\u1edbi \u0111\u1ec3 c\u00f9ng t\u00ecm hi\u1ec3u CRO Marketing nh\u00e9!<\/p>\n

CRO l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

CRO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb Conversion Rate Optimization, c\u00f3 ngh\u0129a l\u00e0 T\u1ed1i \u01b0u ho\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp trang web th\u00e0nh c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 sau \u0111\u00f3 chuy\u1ec3n c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.\u00a0\u00a0<\/p>\n

Qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u CRO s\u1ebd c\u1ea7n s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch v\u00e0 th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a c\u00f4ng ty, kh\u00e1ch truy c\u1eadp s\u1ebd c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u0111i\u1ec1u g\u00ec l\u00e0m h\u1ecd h\u1ee9ng th\u00fa v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

\n
\"CRO\"CRO
CRO Marketing l\u00e0 g\u00ec<\/figcaption><\/figure>\n<\/div>\n

Chuy\u1ec3n \u0111\u1ed5i vi m\u00f4 (Micro)<\/strong><\/h3>\n

Chuy\u1ec3n \u0111\u1ed5i vi m\u00f4 l\u00e0 c\u00e1c b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i nh\u1ecf nh\u1ea5t nh\u01b0 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang web, kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd nh\u1eadn c\u00e1c th\u00f4ng tin li\u00ean quan hay \u0111\u01a1n gi\u1ea3n l\u00e0 theo d\u00f5i doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

Chuy\u1ec3n \u0111\u1ed5i v\u0129 m\u00f4 (Macro)<\/strong><\/h3>\n

Chuy\u1ec3n \u0111\u1ed5i v\u0129 m\u00f4 l\u00e0 chuy\u1ec3n \u0111\u1ed5i quan tr\u1ecdng. Chuy\u1ec3n \u0111\u1ed5i v\u0129 m\u00f4 di\u1ec5n ra tr\u00ean trang web c\u1ee7a c\u00f4ng ty khi kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i c\u00e1c \u01b0u \u0111\u00e3i ch\u00ednh mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 hay \u0111i\u1ec1n v\u00e0o c\u00e1c bi\u1ec3u m\u1eabu thu th\u1eadp th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a CRO marketing\u00a0<\/strong><\/h2>\n

T\u1ea1o ra doanh thu<\/strong><\/h3>\n

Nh\u1eefng chuy\u1ec3n \u0111\u1ed5i gi\u00e1n ti\u1ebfp nh\u01b0 t\u1ea3i xu\u1ed1ng c\u00e1c n\u1ed9i dung t\u1eeb trang web hay \u0111i\u1ec1n \u0111\u0103ng k\u00fd th\u00f4ng tin c\u00e1 nh\u00e2n c\u0169ng l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh s\u1ebd g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n.<\/p>\n

N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch<\/strong><\/h3>\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, c\u00f3 ngh\u0129a l\u00e0 h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng h\u01a1n khi d\u00e0nh th\u1eddi gian ho\u1eb7c ti\u1ec1n b\u1ea1c cho trang web c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

Trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf thu h\u00fat h\u01a1n nh\u01b0 ph\u00f4ng ch\u1eef d\u1ec5 \u0111\u1ecdc h\u01a1n, b\u1ed1 c\u1ee5c h\u1ea5p d\u1eabn h\u01a1n ho\u1eb7c n\u00fat K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) l\u1edbn h\u01a1n. Nh\u1eefng thay \u0111\u1ed5i nh\u1ecf nh\u01b0 th\u1ebf c\u00f3 th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t cho tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

V\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd r\u1eb1ng m\u1ed9t kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac s\u1ebd l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh cho ch\u00ednh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

T\u0103ng m\u1ee9c \u0111\u1ed9 quan t\u00e2m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

CRO s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1eb7t nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn h\u1ecd suy ngh\u0129 \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n khi c\u00e2n nh\u1eafc mua h\u00e0ng v\u00e0 \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh c\u1ee7a h\u1ecd, l\u00e0m gia t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

\n
\"CRO\"CRO
CRO marketing\u00a0g\u00f3p ph\u1ea7n t\u0103ng doanh thu cho doanh nghi\u1ec7p<\/figcaption><\/figure>\n<\/div>\n

C\u00e1c h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong marketing\u00a0<\/strong><\/h2>\n

Qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a CRO s\u1ebd c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c v\u00e0 kh\u00e1c nhau. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i ng\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u ho\u00e1 trong CRO marketing.<\/p>\n

    \n
  • Th\u1eed nghi\u1ec7m A\/B: th\u00f4ng qua ch\u1ec9 m\u1ed9t bi\u1ebfn ki\u1ec3m tra hai phi\u00ean b\u1ea3n c\u1ee7a m\u1ed9t t\u00e0i s\u1ea3n b\u1eb1ng<\/li>\n
  • K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u2013 Call To Action (CTA): thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c h\u00e0nh \u0111\u1ed9ng b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n.<\/li>\n
  • Ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i: d\u1ef1a tr\u00ean h\u00e0nh vi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u00eanh chuy\u1ec3n \u0111\u1ed5i ri\u00eang<\/li>\n
  • Forms: n\u1eafm b\u1eaft th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 ti\u1ebfp th\u1ecb v\u1edbi h\u1ecd qua email<\/li>\n
  • SEO: c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a website<\/li>\n
  • Th\u1eed nghi\u1ec7m \u0111a bi\u1ebfn (MVT): ki\u1ec3m tra nhi\u1ec1u phi\u00ean b\u1ea3n c\u1ee7a m\u1ed9t t\u00e0i s\u1ea3n nh\u01b0 trang \u0111\u00edch hay b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh nhi\u1ec1u bi\u1ebfn.<\/li>\n<\/ul>\n

    C\u00e1ch t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n

    Chuy\u1ec3n \u0111\u1ed5i m\u1ed7i l\u1ea7n truy c\u1eadp Website<\/strong><\/h3>\n

    N\u1ebfu b\u1ea1n s\u1edf h\u1eefu m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n mua h\u00e0ng \u1edf m\u1ed7i phi\u00ean. B\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u ho\u00e1 \u0111\u1ec3 h\u1ecd mua nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p h\u01a1n. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web ba l\u1ea7n, c\u00f3 ngh\u0129a l\u00e0 ba phi\u00ean v\u00e0 ba c\u01a1 h\u1ed9i \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i. C\u00f9ng xem x\u00e9t ba phi\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd trong m\u1ed7i phi\u00ean:<\/p>\n

      \n
    • Phi\u00ean 1: Kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i: ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 v\u1eeba truy c\u1eadp v\u00e0o trang web, h\u1ecd \u0111ang l\u00e0m quen v\u00e0 xem x\u00e9t. Sau \u0111\u00f3 l\u00e0 tho\u00e1t ra.<\/li>\n
    • Phi\u00ean 2: Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 mua m\u1ed9t s\u1ea3n ph\u1ea9m. H\u1ecd \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng.<\/li>\n
    • Phi\u00ean 3: Ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i v\u00e0 mua th\u00eam hai m\u1eb7t h\u00e0ng m\u1edbi. Tuy h\u1ecd mua th\u00eam hai s\u1ea3n ph\u1ea9m nh\u01b0ng \u0111\u00e2y l\u00e0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng duy nh\u1ea5t. Do \u0111\u00f3, \u0111\u00e2y s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t l\u1ea7n chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n

      T\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo \u0111\u1ee3t: \u0111\u1ec3 t\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo \u0111\u01b0\u1ee3c, b\u1ea1n s\u1ebd l\u1ea5y s\u1ed1 \u0111\u01a1n h\u00e0ng duy nh\u1ea5t v\u00e0 chia cho t\u1ed5ng s\u1ed1 phi\u00ean.<\/p>\n

      Chuy\u1ec3n \u0111\u1ed5i m\u1ed9t l\u1ea7n truy c\u1eadp Website<\/strong><\/h3>\n

      B\u1ea1n h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111ang s\u1edf h\u1eefu m\u1ed9t trang web th\u1ee9 hai, b\u00e1n c\u00e1c b\u1ed9 ph\u1eadn robot. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 quay l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ea7n, nh\u01b0ng n\u1ebfu h\u1ecd \u0111\u0103ng k\u00fd mua, h\u1ecd s\u1ebd kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i l\u1ea1i.<\/p>\n

      H\u00e3y nh\u00ecn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong v\u00ed d\u1ee5 n\u00e0y:<\/p>\n

        \n
      • Phi\u00ean 1: Ng\u01b0\u1eddi d\u00f9ng t\u00ecm \u0111\u1ebfn website \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3. Tuy nhi\u00ean h\u1ecd \u0111\u00e3 kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
      • Phi\u00ean 2: Ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd m\u1ed9t g\u00f3i d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean trang web. Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n
      • Phi\u00ean 3: Ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i \u0111\u1ec3 \u0111\u1ecdc v\u00e0 xem c\u00e1c b\u00e0i b\u00e1o tr\u00ean blog.<\/li>\n<\/ul>\n

        Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i m\u1ed7i l\u1ea7n h\u1ecd truy c\u1eadp. Do \u0111\u00f3, ch\u00fang ta ph\u1ea3i \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng chuy\u1ec3n \u0111\u1ed5i theo s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp thay v\u00ec nh\u00ecn s\u1ed1 phi\u00ean.<\/p>\n

        T\u00ednh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng duy nh\u1ea5t: b\u1ea1n c\u1ea7n l\u1ea5y s\u1ed1 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng duy nh\u1ea5t v\u00e0 chia cho s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng duy nh\u1ea5t.<\/p>\n

        Quy tr\u00ecnh t\u1ed1i \u01b0u ho\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 g\u00ec?<\/strong><\/h2>\n

        Nghi\u00ean c\u1ee9u chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h3>\n

        B\u1ea1n c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn n\u00e0o quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. C\u00e1c chuy\u1ec3n \u0111\u1ed5i ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

          \n
        • \u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn n\u1ed9i dung<\/li>\n
        • \u0110\u0103ng k\u00fd th\u00f4ng tin c\u00e1 nh\u00e2n<\/li>\n
        • T\u1ea3i xu\u1ed1ng c\u00e1c n\u1ed9i dung<\/li>\n
        • D\u00e0nh th\u1eddi gian t\u00ecm hi\u1ec3u trang web<\/li>\n
        • N\u00e2ng c\u1ea5p l\u00ean c\u00e1c d\u1ecbch v\u1ee5 cao h\u01a1n<\/li>\n
        • Ho\u00e0n th\u00e0nh mua c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean trang web<\/li>\n<\/ul>\n

          B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00e1c m\u1ee5c ti\u00eau l\u00e0 bao nhi\u00eau v\u00e0 so s\u00e1nh v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u1eddi gian g\u1ea7n nh\u1ea5t. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0o \u0111ang chuy\u1ec3n \u0111\u1ed5i t\u1ed1t ho\u1eb7c gi\u1ea3m \u0111\u1ec3 ti\u1ebfn h\u00e0nh t\u1ed1i \u01b0u.<\/p>\n

          X\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/strong><\/h3>\n

          B\u1ea1n c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra c\u00e1ch th\u1ef1c hi\u1ec7n chi ti\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

            \n
          • Bounce Rate: cho b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c % ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 truy c\u1eadp m\u1ed9t trang duy nh\u1ea5t tr\u00ean website c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung n\u00e0o \u00edt \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0 ch\u01b0a thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u l\u1ea1i ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
          • M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c: x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u1ed9i dung hay ph\u1ea7n n\u00e0o c\u1ee7a website thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
          • T\u1ef7 l\u1ec7 b\u1ecf qua gi\u1ecf h\u00e0ng: b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c % kh\u00e1ch h\u00e0ng cho h\u00e0ng v\u00e0o gi\u1ecf nh\u01b0ng kh\u00f4ng ti\u1ebfp t\u1ee5c ti\u1ebfn h\u00e0nh thanh to\u00e1n.<\/li>\n
          • Th\u1eddi gian trung b\u00ecnh tr\u00ean trang: l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0 th\u1eddi gian \u1edf l\u1ea1i website l\u00e0 bao l\u00e2u<\/li>\n
          • Ngu\u1ed3n truy c\u1eadp: kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website theo ngu\u1ed3n n\u00e0o v\u00e0 m\u1ed7i ngu\u1ed3n c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1c nhau.<\/li>\n<\/ul>\n

            Th\u1eed nghi\u1ec7m<\/strong><\/h3>\n

            Th\u1eed nghi\u1ec7m A\/B l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft trong quy tr\u00ecnh CRO. Th\u1eed nghi\u1ec7m A\/B l\u00e0 th\u1eed nghi\u1ec7m hai phi\u00ean b\u1ea3n cho hai nh\u00f3m kh\u00e1ch truy c\u1eadp trang web kh\u00e1c nhau. M\u1ed9t s\u1ed1 lo\u1ea1i th\u1eed nghi\u1ec7m A\/B c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 b\u1ea3n sao trang, k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, c\u1eeda s\u1ed5 b\u1eadt l\u00ean, v.v.<\/p>\n

            M\u1ed9t th\u1eed nghi\u1ec7m kh\u00e1c v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n l\u00e0 c\u00e1 nh\u00e2n ho\u00e1. S\u1eed d\u1ee5ng c\u00e1 nh\u00e2n ho\u00e1 b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c t\u1ea7n s\u1ed1 gh\u00e9 th\u0103m quy\u1ebft \u0111\u1ecbnh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau, \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung d\u1ef1a tr\u00ean kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, gi\u1eef kh\u00e1ch truy c\u1eadp v\u1edbi n\u1ed9i dung th\u00edch h\u1ee3p, v.v.<\/p>\n

            Theo d\u00f5i k\u1ebft qu\u1ea3<\/strong><\/h3>\n

            Th\u1eddi gian th\u1eed nghi\u1ec7m cho c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u1edbi l\u00e0 hai tu\u1ea7n. Tuy nhi\u00ean, ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u1eddi gian theo d\u00f5i m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 c\u00e1ch theo d\u00f5i sau:<\/p>\n

              \n
            • C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch trang web: b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n \u0111\u1ec3 th\u1ed1ng k\u00ea v\u1ec1 l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp trang web. B\u1ea1n \u0111\u01b0\u1ee3c ph\u00e9p xem kh\u00e1ch \u0111ang truy c\u1eadp trang web c\u1ee7a b\u1ea1n v\u00e0 h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u,v.v.<\/li>\n
            • Google Analytics: b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 th\u1eed nghi\u1ec7m theo d\u00f5i tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n
              \n
              \"C\u1ea7n\"C\u1ea7n
              C\u1ea7n nghi\u00ean c\u1ee9u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c m\u1ee5c ti\u00eau<\/figcaption><\/figure>\n<\/div>\n

              K\u1ebft<\/strong>\u00a0<\/h2>\n

              Hy v\u1ecdng qua b\u00e0i vi\u1ebft tr\u00ean b\u1ea1n \u0111\u00e3 h\u00ecnh dung v\u00e0 n\u1eafm r\u00f5 kh\u00e1i ni\u1ec7m CRO Marketing l\u00e0 g\u00ec?<\/strong> N\u1ebfu b\u1ea1n \u0111ang l\u00e0m Marketing cho m\u1ed9t doanh nghi\u1ec7p cho d\u00f9 l\u1edbn hay nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng quy tr\u00ecnh CRO \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho trang web c\u1ee7a b\u1ea1n. B\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u v\u1ec1 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng cao.<\/p>\n

              Theo d\u00f5i Masterskills \u0111\u1ec3 xem th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              B\u1ea5t k\u1ef3 b\u1ed9 ph\u1eadn Marketing hay ng\u01b0\u1eddi l\u00e0m Marketing n\u00e0o c\u0169ng mu\u1ed1n t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp.\u00a0 \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00e1c doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o CRO Marketing. Tuy nhi\u00ean, v\u1eabn c\u00f2n nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48484"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48484"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48484\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}