{"id":48509,"date":"2023-12-17T00:01:40","date_gmt":"2023-12-17T00:01:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-concept-la-gi-vai-tro-concept-trong-marketing-va-3-buoc-tao-dung-hieu-qua.html"},"modified":"2023-12-17T00:01:40","modified_gmt":"2023-12-17T00:01:40","slug":"marketing-concept-la-gi-vai-tro-concept-trong-marketing-va-3-buoc-tao-dung-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-concept-la-gi-vai-tro-concept-trong-marketing-va-3-buoc-tao-dung-hieu-qua.html","title":{"rendered":"Marketing Concept L\u00e0 G\u00ec? Vai Tr\u00f2 Concept Trong Marketing V\u00e0 3 B\u01b0\u1edbc T\u1ea1o D\u1ef1ng Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
\n

B\u1ea1n t\u1eebng nghe \u0111\u1ebfn thu\u1eadt ng\u1eef marketing concept hay ch\u01b0a? N\u1ebfu ch\u01b0a th\u00ec h\u00e3y c\u00f9ng ch\u00fang t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 marketing concept l\u00e0 g\u00ec<\/strong>? \u0110\u1ec3 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a marketing concept c\u1ea7n c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o? V\u00e0 c\u00e1c b\u01b0\u1edbc gi\u00fap b\u1ea1n t\u1ea1o n\u00ean m\u1ed9t marketing concept \u0111\u01a1n gi\u1ea3n, d\u1ec5 d\u00e0ng nh\u01b0ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao. H\u00e3y d\u00e0nh \u00edt ph\u00fat c\u00f9ng ch\u00fang m\u00ecnh t\u00ecm hi\u1ec3u nh\u00e9.\u00a0<\/p>\n

Marketing concept l\u00e0 g\u00ec?<\/strong><\/h2>\n

Gi\u1ea3i th\u00edch v\u1ec1 concept\u00a0<\/strong><\/h3>\n

Concept c\u00f3 l\u1ebd l\u00e0 thu\u1eadt ng\u1eef qu\u00e1 quen thu\u1ed9c, \u0111\u1eb7c bi\u1ec7t nh\u1eefng b\u1ea1n l\u00e0m trong ng\u00e0nh thi\u1ebft k\u1ebf, marketing c\u00f3 l\u1ebd \u0111\u00e3 qu\u00e1 quen thu\u1ed9c v\u1edbi c\u00e1i t\u00ean n\u00e0y. M\u1eb7c d\u00f9 l\u00e0 t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn tuy nhi\u00ean b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 concept l\u00e0 g\u00ec?<\/p>\n

Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n concept ch\u00ednh l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o<\/strong> v\u00e0 \u0111\u01b0\u1ee3c tu\u00e2n theo xuy\u00ean su\u1ed1t n\u1ed9i dung, h\u00ecnh th\u1ee9c trong qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing.\u00a0<\/p>\n

Concept s\u1ebd gi\u00fap cho thi\u1ebft k\u1ebf, hay k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 su\u00f4n s\u1ebb h\u01a1n. Nh\u1edd \u0111\u00f3 m\u00e0 m\u1ee5c ti\u00eau marketing \u0111\u01b0\u1ee3c tu\u00e2n th\u1ee7 m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd. T\u00f9y v\u00e0o t\u1eebng l\u0129nh v\u1ef1c m\u00e0 kh\u00e1i ni\u1ec7m concept s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00e0 c\u00f3 \u0111\u1eb7c tr\u01b0ng kh\u00e1c nhau.\u00a0<\/p>\n

\"concept\"concept
Concept trong Marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n

V\u1eady marketing concept l\u00e0 g\u00ec?<\/strong><\/h3>\n

Marketing concept l\u00e0 g\u00ec<\/strong>? Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u m\u00e0 h\u1ecd c\u1ea7n l\u00e0 m\u1ed9t trong nh\u1eefng \u00fd t\u01b0\u1edfng chung c\u1ee7a kh\u00e1i ni\u1ec7m marketing concept.<\/p>\n

T\u1eeb l\u00e2u, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p m\u00ecnh. B\u1edfi kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn gi\u00fap doanh nghi\u1ec7p \u1ed5n \u0111\u1ecbnh, \u0111\u1ed3ng th\u1eddi duy tr\u00ec \u0111\u01b0\u1ee3c b\u1ed9 m\u00e1y c\u1ee7a m\u00ecnh.<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, marketing concept ch\u00ednh l\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c t\u1ed5 ch\u1ee9c t\u1eadp trung v\u00e0 nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd \u0111ang c\u1ea7n.\u00a0<\/p>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u1ea7n chia nh\u1ecf nhu c\u1ea7u th\u00e0nh nhi\u1ec1u \u0111\u1ea7u vi\u1ec7c kh\u00e1c nhau. Qua \u0111\u00f3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c m\u1ee5c ti\u00eau m\u00e0 m\u00ecnh \u0111\u1ec1 ra.\u00a0<\/p>\n

Kh\u00e1c bi\u1ec7t gi\u1eefa Idea v\u00e0 Concept trong marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

V\u1eady idea v\u00e0 concept trong marketing kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o? M\u1eb7c d\u00f9 idea v\u00e0 concept l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 thay th\u1ebf cho nhau. Tuy nhi\u00ean, \u00edt ai bi\u1ebft r\u1eb1ng b\u1ea3n ch\u1ea5t th\u1ef1c s\u1ef1 c\u1ee7a hai thu\u1eadt ng\u1eef n\u00e0y c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, c\u1ee5 th\u1ec3:<\/p>\n

Idea<\/strong><\/h3>\n

\u0110\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng<\/strong>, nh\u1eefng suy ngh\u0129 t\u1ee9c th\u00ec<\/strong>, xu\u1ea5t hi\u1ec7n khi con ng\u01b0\u1eddi g\u1eb7p ph\u1ea3i nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n, nh\u1eefng l\u00fac nh\u01b0 th\u1ebf b\u1ed9 n\u00e3o s\u1ebd ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3.\u00a0<\/p>\n

Idea c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ngay l\u00fac \u0111\u00f3 ho\u1eb7c kh\u00f4ng tuy nhi\u00ean \u0111\u00e2y ch\u00ednh l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng h\u00ecnh th\u00e0nh n\u00ean gi\u1ea3i ph\u00e1p sau n\u00e0y.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i, idea \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec7n t\u01b0\u1ee3ng, nh\u1eadn th\u1ee9c, suy ngh\u0129 m\u01a1 h\u1ed3, th\u01b0\u1eddng l\u00e0 ph\u1ea3n \u1ee9ng b\u1ea5t ch\u1ee3t nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0 ph\u1ea3n \u1ee9ng c\u00f3 suy ngh\u0129. Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o idea c\u0169ng ho\u1ea1t \u0111\u1ed9ng theo nh\u1eefng g\u00ec m\u00e0 ch\u00fang ta mu\u1ed1n.<\/p>\n

Idea \u0111\u01b0\u1ee3c cho l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111i v\u00e0o ch\u00ednh ti\u1ec1m th\u1ee9c c\u1ee7a m\u1ed7i m\u1ed9t c\u00e1 nh\u00e2n th\u00f4ng qua s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u00f4i tr\u01b0\u1eddng xung quanh.\u00a0<\/p>\n

Concept<\/strong><\/h3>\n

Concept l\u00e0 qu\u00e1 tr\u00ecnh tri\u1ec3n khai c\u00e1c idea<\/strong> v\u00e0 th\u1ef1c hi\u1ec7n h\u00f3a ch\u00fang \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1. N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u concept ch\u00ednh l\u00e0 h\u00ecnh th\u00e1i cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ed9t concept idea sau khi \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u l\u1ea7n thay \u0111\u1ed5i.\u00a0<\/p>\n

Thay v\u00ec \u00fd t\u01b0\u1edfng xu\u1ea5t ph\u00e1t t\u1eeb m\u1ed9t c\u00e1 nh\u00e2n th\u00ec concept l\u1ea1i c\u00f3 s\u1ef1 tham gia, \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn c\u1ee7a nhi\u1ec1u c\u00e1 nh\u00e2n kh\u00e1c nhau, h\u1ecd c\u00f9ng nhau \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t.\u00a0<\/p>\n

Khi \u0111\u00e3 h\u00ecnh th\u00e0nh n\u00ean concept b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u, \u0111i\u1ec3m ph\u00e1t tri\u1ec3n v\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac. \u0110\u1ec3 c\u00f3 th\u1ec3 h\u00ecnh n\u00ean concept c\u1ea7n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 l\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 quan s\u00e1t.\u00a0<\/p>\n

Ph\u00e2n bi\u1ec7t marketing concept v\u00e0 selling concept<\/strong><\/h2>\n

Ngo\u00e0i concept marketing<\/strong> th\u00ec selling concept c\u0169ng l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa marketing concept v\u00e0 selling concept m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft, c\u1ee5 th\u1ec3:<\/p>\n

    \n
  • Marketing concept t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ea7n thi\u1ebft c\u1ee7a ng\u01b0\u1eddi mua, c\u00f2n selling concept l\u1ea1i ch\u00fa tr\u1ecdng v\u00e0o ngh\u0129a v\u1ee5 c\u1ee7a nh\u00e0 cung c\u1ea5p.\u00a0<\/li>\n
  • M\u1ee5c \u0111\u00edch s\u1ef1 ra \u0111\u1eddi c\u1ee7a concept marketing l\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng th\u00f4ng quan s\u1ea3n ph\u1ea9m, c\u00f2n selling concept \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi mong mu\u1ed1n t\u0103ng tr\u01b0\u1edfng doanh thu cho doanh nghi\u1ec7p.\u00a0<\/li>\n
  • Concepts in marketing<\/strong> coi kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng trong khi selling concept l\u1ea1i xoay quanh ng\u01b0\u1eddi b\u00e1n.<\/li>\n
  • Kh\u00f3 kh\u0103n c\u1ee7a hai kh\u00e1i ni\u1ec7m n\u00e0y c\u0169ng c\u00f3 s\u1ef1 kh\u00e1c nhau, n\u1ebfu concept of marketing <\/strong>g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng th\u00ec selling concept lu\u00f4n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c doanh s\u1ed1.\u00a0<\/li>\n
  • Selling concept l\u00e0 c\u1ed1 g\u1eafng \u0111\u1ea9y s\u1ea3n ph\u1ea9m ra kh\u1ecfi kho nhanh ch\u00f3ng, trong khi marketing concept l\u1ea1i gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng ngay t\u1eeb ban \u0111\u1ea7u.\u00a0<\/li>\n<\/ul>\n
    \n
    \"concepts\"concepts
    Marketing concept t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua<\/figcaption><\/figure>\n<\/div>\n

    C\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu \u0111\u1ec3 marketing concept th\u00e0nh c\u00f4ng<\/strong><\/h2>\n

    \u0110\u00fang l\u00fac<\/strong><\/h3>\n

    \u0110\u00fang l\u00fac trong marketing concept mang \u00fd ngh\u0129a r\u1ea5t quan tr\u1ecdng. B\u1edfi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ch\u1ec9 c\u00f3 \u00edch khi c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00fang l\u00fac h\u1ecd c\u1ea7n.\u00a0<\/p>\n

    Do \u0111\u00f3, b\u1ea1n c\u1ea7n bi\u1ebft ch\u00ednh x\u00e1c th\u1eddi \u0111i\u1ec3m n\u00e0o th\u00edch h\u1ee3p \u0111\u1ec3 t\u1ea5n c\u00f4ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, v\u00e0 \u0111\u00e2u l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 tung ra nh\u1eefng \u201cc\u00fa h\u00edch\u201d hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.\u00a0<\/p>\n

    Ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

    Marketing concept c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, th\u1ecb hi\u1ebfu m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, th\u00f4ng \u0111i\u1ec7p, n\u1ed9i dung doanh nghi\u1ec7p \u0111\u01b0a ra kh\u00f4ng ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u1ee9 \u0111\u1eebng n\u00f3i \u0111\u1ebfn vi\u1ec7c thuy\u1ebft ph\u1ee5c h\u1ecd hay kh\u00f4ng.\u00a0<\/p>\n

    Ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean, s\u1ef1 ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2y c\u00f2n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c k\u00eanh, c\u00e1ch th\u1ee9c m\u00e0 b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cao nh\u1ea5t.\u00a0<\/p>\n

    R\u00f5 r\u00e0ng<\/strong><\/h3>\n

    \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ho\u00e0n h\u1ea3o trong marketing concept th\u00ec \u0111i\u1ec1u quan tr\u1ecdng ch\u00ednh l\u00e0 s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f3 b\u1ea5t c\u1ee9 s\u1ef1 m\u1eadp m\u1edd n\u00e0o trong c\u00e1c th\u00f4ng tin, th\u00f4ng \u0111i\u1ec7p hay ch\u00ednh s\u00e1ch m\u00e0 b\u1ea1n g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

    Do \u0111\u00f3, t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9c c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y nay kh\u00f4ng ch\u1ec9 kh\u00f3 t\u00ednh m\u00e0 h\u1ecd c\u00f2n bi\u1ebft th\u1eeba b\u1ea1n \u0111ang ch\u00e9m gi\u00f3 v\u00ec \u0111i\u1ec1u g\u00ec.\u00a0<\/p>\n

    3 b\u01b0\u1edbc t\u1ea1o d\u1ef1ng concept trong marketing<\/strong><\/h2>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o d\u1ef1ng concept trong marketing th\u1eadt hi\u1ec7u qu\u1ea3? Sau \u0111\u00e2y l\u00e0 3 b\u01b0\u1edbc t\u1ea1o d\u1ef1ng concept marketing m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t concept ho\u00e0n h\u1ea3o cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, c\u1ee5 th\u1ec3:<\/p>\n

    B\u1eaft \u0111\u1ea7u c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p<\/strong><\/h3>\n

    H\u00e3y b\u1eaft \u0111\u1ea7u marketing concept<\/strong> v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng. Th\u00f4ng \u0111i\u1ec7p ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi m\u1ed7i khi kh\u00e1ch h\u00e0ng ngh\u0129, nh\u1edb hay t\u00ecm ki\u1ebfm \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u00ec th\u00f4ng \u0111i\u1ec7p ch\u00ednh l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i v\u00f4 h\u00ecnh.\u00a0<\/p>\n

    N\u00ean t\u1eadp trung v\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n, \u0111ang mu\u1ed1n, \u0111ang quan t\u00e2m, v.v, qua \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p cho s\u1ea3n ph\u1ea9m \u2013 th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh. Nh\u1edd \u0111\u00f3, th\u00f4ng \u0111i\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ee3i d\u00e2y k\u1ebft n\u1ed1i m\u00e0 c\u00f2n l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c.\u00a0<\/p>\n

    T\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

    X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cho l\u00e0 \u00fd t\u01b0\u1edfng t\u1ea1o n\u00ean concept marketing \u0111\u1eaft gi\u00e1 m\u00e0 m\u1ed7i doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n.\u00a0<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c nhau nh\u01b0 h\u00ecnh \u1ea3nh, \u00e2m thanh, content hay \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac \u0111\u1ec3 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u cho ch\u00ednh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\u00a0 <\/p>\n

    Ngo\u00e0i ra, th\u00f4ng qua qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng c\u1ea3m x\u00fac c\u1ea7n ph\u1ea3i truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c l\u1eddi h\u1ee9a \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

    \u0110\u1ecbnh v\u1ecb concept<\/strong><\/h3>\n

    \u0110\u1ecbnh v\u1ecb concept ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho doanh nghi\u1ec7p m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Qua \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 k\u00eanh b\u00e1n h\u00e0ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3, gi\u00fap cho c\u00e1c y\u1ebfu t\u1ed1 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n.\u00a0<\/p>\n

    C\u1ea7n \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee5 th\u1ec3 v\u1ec1 vi\u1ec7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u00f3 g\u00ec t\u1ed1t, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n t\u1ed1t h\u01a1n hay k\u00e9m h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.\u00a0<\/p>\n

    M\u1ed9t \u0111i\u1ec1u hi\u1ec3n nhi\u00ean, n\u1ebfu s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng c\u00f3 g\u00ec n\u1ed5i b\u1eadt s\u1ebd l\u00e0m cho kh\u00e1ch h\u00e0ng kh\u00f3 c\u00f3 th\u1ec3 nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1ec3 th\u00e0nh c\u00f4ng b\u1ea1n c\u1ea7n \u0111\u1ecbnh v\u1ecb t\u1ed1t s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

    Ch\u00ednh v\u00ec th\u1ebf m\u1ed7i m\u1ed9t gi\u00e1 tr\u1ecb \u0111\u01b0a ra c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 nh\u1eefng g\u00ec m\u00e0 m\u00ecnh mong \u0111\u1ee3i.\u00a0<\/p>\n

    \n
    \"H\u00e3y\"H\u00e3y
    H\u00e3y b\u1eaft \u0111\u1ea7u marketing concept v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p gi\u00e1 tr\u1ecb<\/figcaption><\/figure>\n<\/div>\n

    K\u1ebft<\/strong><\/h2>\n

    V\u1edbi th\u1eafc m\u1eafc v\u1ec1 vi\u1ec7c marketing concept l\u00e0 g\u00ec<\/strong> Masterskills \u0111\u00e3 chia s\u1ebb \u0111\u1ebfn b\u1ea1n r\u1ea5t nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y trong b\u00e0i vi\u1ebft tr\u00ean. C\u00f3 th\u1ec3 n\u00f3i, marketing concept ch\u00ednh l\u00e0 m\u1ea3nh gh\u00e9p \u0111\u00e1ng gi\u00e1 v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ea5t c\u1ee9 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec9nh cao n\u00e0o. Mong r\u1eb1ng v\u1edbi chia s\u1ebb tr\u00ean c\u1ee7a Masterskills b\u1ea1n s\u1ebd ph\u1ea7n n\u00e0o hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a marketing concept trong doanh nghi\u1ec7p.\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    B\u1ea1n t\u1eebng nghe \u0111\u1ebfn thu\u1eadt ng\u1eef marketing concept hay ch\u01b0a? N\u1ebfu ch\u01b0a th\u00ec h\u00e3y c\u00f9ng ch\u00fang t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 marketing concept l\u00e0 g\u00ec? \u0110\u1ec3 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a marketing concept c\u1ea7n c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o? V\u00e0 c\u00e1c b\u01b0\u1edbc gi\u00fap b\u1ea1n t\u1ea1o n\u00ean m\u1ed9t marketing concept \u0111\u01a1n gi\u1ea3n, d\u1ec5 d\u00e0ng nh\u01b0ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48509"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48509"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48509\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}