{"id":48537,"date":"2023-12-17T00:10:51","date_gmt":"2023-12-17T00:10:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4e-trong-marketing-la-gi-thuc-hien-4e-trong-experiential-marketing-hieu-qua.html"},"modified":"2023-12-17T00:10:51","modified_gmt":"2023-12-17T00:10:51","slug":"4e-trong-marketing-la-gi-thuc-hien-4e-trong-experiential-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4e-trong-marketing-la-gi-thuc-hien-4e-trong-experiential-marketing-hieu-qua.html","title":{"rendered":"4E Trong Marketing L\u00e0 G\u00ec? Th\u1ef1c Hi\u1ec7n 4E Trong Experiential Marketing Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
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Ch\u00fang ta th\u01b0\u1eddng quen v\u1edbi c\u00e1c P trong chi\u1ebfn l\u01b0\u1ee3c marketing mix 4Ps, 7Ps hay 9Ps. V\u1eady 4E trong Marketing l\u00e0 g\u00ec,<\/strong> ch\u1eafc h\u1eb3n v\u1edbi nh\u1eefng b\u1ea1n m\u1edbi ti\u1ebfp c\u1eadn ho\u1eb7c t\u00ecm hi\u1ec3u v\u1ec1 marketing th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m h\u1ebft s\u1ee9c m\u1edbi m\u1ebb.<\/p>\n

Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng thay \u0111\u1ed5i, c\u00e1c ch\u1eef P c\u0169ng d\u1ea7n \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh 4 ch\u1eef E. C\u00f9ng Masterskills t\u00ecm hi\u1ec3u xem ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0y l\u00e0 g\u00ec v\u00e0 l\u00e0m sao \u0111\u1ec3 th\u1ef1c hi\u1ec7n 4E trong chi\u1ebfn l\u01b0\u1ee3c Experiential Marketing \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u00e9.\u00a0<\/p>\n

Marketing 4E l\u00e0 g\u00ec?<\/strong><\/h2>\n

Th\u1eddi \u0111\u1ea1i 4.0, ho\u1ea1t \u0111\u1ed9ng marketing ngo\u00e0i vi\u1ec7c t\u1eadp trung v\u00e0o 4 ch\u1eef P (Product, Price, Place, Promotion) nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing mix truy\u1ec1n th\u1ed1ng, doanh nghi\u1ec7p c\u0169ng c\u1ea7n quan t\u00e2m \u0111\u1ebfn 4 ch\u1eef E.<\/p>\n

Ngo\u00e0i vi\u1ec7c, hi\u1ec7n \u0111\u1ea1i h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p c\u0169 v\u00e0 t\u1eadp trung mong mu\u1ed1n, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing mix 4Es th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u0103ng l\u00ean theo c\u1ea5p s\u1ed1 nh\u00e2n th\u00f4ng qua vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Marketing 4E \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi 4E trong marketing bao g\u1ed3m: E<\/strong>xperience, E<\/strong>xchange, E<\/strong>verywhere, v\u00e0 E<\/strong>vangelism.<\/p>\n

Experience<\/strong><\/h3>\n

Experience hay tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m l\u00e0 kh\u00e1i ni\u1ec7m thay th\u1ebf cho ch\u1eef P \u2013 Product trong Marketing mix 4Ps.\u00a0<\/p>\n

Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao, kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c mua s\u1ea3n ph\u1ea9m, m\u00e0 h\u1ecd mu\u1ed1n th\u01b0\u1edfng th\u1ee9c nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n

Tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi nhu c\u1ea7u, mong mu\u1ed1n hay k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m l\u00e0m h\u00e0i l\u00f2ng hay kh\u00f4ng.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m kh\u00f4ng t\u1ed1t c\u00f3 th\u1ec3 s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eadn th\u1ee9c ti\u00eau c\u1ef1c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u01a1n n\u1eefa, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd k\u1ec3 l\u1ea1i tr\u1ea3i nghi\u1ec7m n\u00e0y \u0111\u1ebfn v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh.<\/p>\n

C\u00f2n khi s\u1ea3n ph\u1ea9m l\u00e0m th\u1ecfa m\u00e3n m\u1ecdi y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec s\u1ebd t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng, v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1ebd t\u0103ng l\u00ean. Khi \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn b\u1ea1n b\u00e8 v\u00e0 g\u1ee3i \u00fd h\u1ecd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng tr\u00ean h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\n
\"Tr\u1ea3i\"Tr\u1ea3i
Tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u <\/figcaption><\/figure>\n<\/div>\n

Exchange<\/strong>\u00a0<\/h3>\n

Exchange hay s\u1ef1 trao \u0111\u1ed5i gi\u00e1 tr\u1ecb thay th\u1ebf cho ch\u1eef P- Price, m\u00f4 t\u1ea3 v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eeb s\u1ed1 ti\u1ec1n m\u00e0 h\u1ecd b\u1ecf ra \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m.<\/p>\n

Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb nhi\u1ec1u l\u1edbn h\u01a1n cho kh\u00e1ch h\u00e0ng l\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, t\u1eb7ng th\u01b0\u1edfng t\u1ea1i c\u1eeda h\u00e0ng. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 l\u1ea5y \u00fd ki\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111ang quan t\u00e2m, v\u00e0 mong mu\u1ed1n t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p.<\/p>\n

Everywhere\u00a0<\/strong><\/h3>\n

Everywhere \u0111\u1ec3 thay th\u1ebf cho ch\u1eef P \u2013 Place trong marketing mix 4Ps. Ch\u1eef E n\u00e0y s\u1ebd tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi n\u01a1i kh\u00e1ch h\u00e0ng s\u1ebd mua s\u1ea3n ph\u1ea9m l\u00e0 \u1edf \u0111\u00e2u?, c\u00f3 thu\u1eadn ti\u1ec7n hay kh\u00f4ng?, v.v.<\/p>\n

N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang ta th\u01b0\u1eddng th\u1ea5y h\u00e0ng h\u00f3a s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 thanh to\u00e1n b\u1eb1ng ti\u1ec1n m\u1eb7t. <\/p>\n

Tuy nhi\u00ean, cho \u0111\u1ebfn hi\u1ec7n nay do s\u1ef1 n\u00e2ng cao b\u1edfi nhu c\u1ea7u, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7,\u2026 \u0111\u00e3 cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng mua s\u1ea3n ph\u1ea9m t\u1ea1i b\u1ea5t k\u1ef3 \u0111\u00e2u c\u00f3 th\u1ec3 l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng r\u1ed9ng r\u00e3i v\u1edbi \u0111a d\u1ea1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n.<\/p>\n

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\"Kh\u00e1ch\"Kh\u00e1ch
Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/figcaption><\/figure>\n<\/div>\n

Evangelism\u00a0<\/strong><\/h3>\n

Ch\u1eef E th\u1ee9 4 Evangelism s\u1ebd thay th\u1ebf cho ch\u1eef P \u2013 Promotion. Evangelism \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi truy\u1ec1n mi\u1ec7ng m\u1ed9t th\u00f4ng tin g\u00ec \u0111\u00f3 t\u1edbi nh\u1eefng ng\u01b0\u1eddi trong m\u1ed1i quan h\u1ec7 x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd.<\/p>\n

N\u1ebfu ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng b\u00e1 nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111ang b\u00e1n th\u00ec ch\u01b0a \u0111\u1ee7. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n gi\u00fap kh\u00e1ch h\u00e0ng th\u1ea5y v\u00e0 hi\u1ec3u nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i cho h\u1ecd v\u00e0 th\u00f4i th\u00fac h\u1ecd mua s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c cho kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u l\u00fd do t\u1ea1i sao b\u1ea1n l\u00e0m v\u1eady. \u0110\u1ed5i l\u1ea1i, kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111i qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u t\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh.<\/p>\n

M\u1ed9t th\u1ef1c t\u1ebf cho th\u1ea5y, khi b\u1ea1n nghe chia s\u1ebb c\u1ee7a m\u1ed9t ng\u01b0\u1eddi v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m b\u1ea1n s\u1ebd ni\u1ec1m tin h\u01a1n v\u1edbi nh\u1eefng g\u00ec m\u00e0 b\u1ea1n \u0111\u01b0\u1ee3c nghe t\u1eeb qu\u1ea3ng c\u00e1o t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

V\u1edbi m\u1ecdi doanh nghi\u1ec7p \u1edf m\u1ecdi quy m\u00f4 kh\u00e1c nhau, Evangelism l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing h\u1ebft s\u1ee9c quan tr\u1ecdng v\u00e0 \u00edt chi ph\u00ed nh\u1ea5t.<\/p>\n

\n
\"Evangelism\"Evangelism
Evangelism l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing \u00edt chi ph\u00ed nh\u1ea5t.<\/figcaption><\/figure>\n<\/div>\n

Tri\u1ec3n khai 4E trong Experiential Marketing nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n

Vi\u1ec7c tri\u1ec3n khai 4 ch\u1eef E v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Experiential Marketing ch\u1ec9 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi vi\u1ec7c ti\u1ebfp c\u1eadn t\u1ea5t c\u1ea3 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u c\u00f4ng ch\u00fang l\u00e0 c\u00f4ng vi\u1ec7c h\u1ebft s\u1ee9c quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u c\u00e1c lo\u1ea1i tr\u1ea3i nghi\u1ec7m, th\u00f4ng tin v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c.<\/p>\n

Theo Same & Larimo hai t\u00e1c gi\u1ea3 c\u1ee7a gi\u1ea3 thuy\u1ebft marketing: Experience Marketing and Experiential Marketing \u0111\u00e3 ch\u1ec9 ra m\u1ed9t m\u00f4 h\u00ecnh cho vi\u1ec7c t\u1ea1o ra c\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho c\u00f4ng ch\u00fang.<\/p>\n

M\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m 4 b\u01b0\u1edbc l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m.<\/p>\n

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  • \u0110\u1ec1 xu\u1ea5t ho\u1eb7c k\u00edch th\u00edch<\/li>\n
  • T\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p<\/li>\n
  • Kinh nghi\u1ec7m v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed3ng s\u00e1ng t\u1ea1o<\/li>\n
  • Gi\u00e1 tr\u1ecb mang t\u00ednh l\u00e2u d\u00e0i<\/li>\n<\/ul>\n

    Lu\u00f4n lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t li\u00ean quan \u0111\u1ebfn experiential marketing l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

    T\u1ea1p ch\u00ed Forbes \u0111\u00e3 c\u1eadp nh\u1eadt 3 xu h\u01b0\u1edbng ch\u00ednh trong experiential marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t quan tr\u1ecdng \u0111\u1ebfn chi\u1ebfn d\u1ecbch marketing.\u00a0<\/p>\n

      \n
    • Immersive Environments (M\u00f4i tr\u01b0\u1eddng m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i t\u1eadn h\u01b0\u1edfng v\u00e0 tr\u1ea3i nghi\u1ec7m): 74%<\/strong> ng\u01b0\u1eddi ph\u1ea3n h\u1ed3i cho r\u1eb1ng h\u1ecd th\u00edch mua c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng b\u00e1 li\u00ean k\u1ebft v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n n\u1ed5i ti\u1ebfng.<\/li>\n<\/ul>\n
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      • Virtual Reality (VR hay th\u1ef1c t\u1ebf \u1ea3o): 80%<\/strong> kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u00e1c chi\u1ebfn thu\u1eadt VR n\u1ed5i ti\u1ebfng.<\/li>\n<\/ul>\n
          \n
        • AI & Machine Learning: 43%<\/strong> gen Y s\u1ebd c\u00e2n nh\u1eafc vi\u1ec7c chi tr\u1ea3 cho m\u1ed9t m\u00f3n \u0111\u1ed3 cao c\u1ea5p d\u00e0nh cho c\u00e1c k\u00eanh d\u1ecbch v\u1ee5 k\u1ebft h\u1ee3p gi\u1eefa con ng\u01b0\u1eddi v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/li>\n<\/ul>\n

          K\u1ebft lu\u1eadn<\/strong><\/h2>\n

          Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 4E trong Marketing <\/strong>m\u00e0 Masterskills mu\u1ed1n chia s\u1ebb t\u1edbi b\u1ea1n. Hy v\u1ecdng qua b\u00e0i vi\u1ebft s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng marketing mix 4Es th\u00fa v\u1ecb n\u00e0y, v\u00e0 cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p d\u1ef1a tr\u00ean 4 ch\u1eef E \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

          N\u1ebfu b\u1ea1n c\u00f2n b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o v\u1ec1 4E trong marketing, vui l\u00f2ng \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 Masterskills gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Ch\u00fang ta th\u01b0\u1eddng quen v\u1edbi c\u00e1c P trong chi\u1ebfn l\u01b0\u1ee3c marketing mix 4Ps, 7Ps hay 9Ps. V\u1eady 4E trong Marketing l\u00e0 g\u00ec, ch\u1eafc h\u1eb3n v\u1edbi nh\u1eefng b\u1ea1n m\u1edbi ti\u1ebfp c\u1eadn ho\u1eb7c t\u00ecm hi\u1ec3u v\u1ec1 marketing th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m h\u1ebft s\u1ee9c m\u1edbi m\u1ebb. Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48537"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48537"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48537\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}