{"id":48541,"date":"2023-12-17T00:11:37","date_gmt":"2023-12-17T00:11:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/storytelling-la-gi-va-tam-quan-trong-cua-no-trong-content-marketing.html"},"modified":"2023-12-17T00:11:37","modified_gmt":"2023-12-17T00:11:37","slug":"storytelling-la-gi-va-tam-quan-trong-cua-no-trong-content-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/storytelling-la-gi-va-tam-quan-trong-cua-no-trong-content-marketing.html","title":{"rendered":"Storytelling L\u00e0 G\u00ec V\u00e0 T\u1ea7m Quan Tr\u1ecdng C\u1ee7a N\u00f3 Trong Content Marketing"},"content":{"rendered":"
\n

V\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n theo \u0111u\u1ed5i chuy\u00ean ng\u00e0nh Content marketing th\u00ec storytelling<\/strong> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1. <\/p>\n

Nh\u1eefng c\u00e2u chuy\u1ec7n lu\u00f4n h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb ng\u01b0\u1eddi xem. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao storytelling l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb n\u1ed9i dung m\u1ea1nh m\u1ebd v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng.<\/p>\n

C\u00f3 l\u1ebd storytelling l\u00e0 g\u00ec th\u00ec ai c\u0169ng bi\u1ebft. Th\u1ebf nh\u01b0ng \u0111\u1ec3 hi\u1ec3u t\u01b0\u1eddng t\u1eadn v\u1ec1 n\u00f3 c\u0169ng nh\u01b0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u00ec l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n \u0111\u01a1n gi\u1ea3n.<\/p>\n

Storytelling l\u00e0 g\u00ec?<\/strong><\/h2>\n

Storytelling<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng l\u1ed1i k\u1ec3 chuy\u1ec7n v\u1edbi nh\u00e2n v\u1eadt v\u00e0 c\u1ed1t truy\u1ec7n, h\u01b0 c\u1ea5u ho\u1eb7c kh\u00f4ng h\u01b0 c\u1ea5u, \u0111\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1n ti\u1ebfp m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o.<\/p>\n

Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh marketing d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o s\u1ed1 li\u1ec7u v\u00e0 d\u1eabn ch\u1ee9ng khoa h\u1ecdc, storytelling \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed9i dung l\u00e0 b\u1edfi n\u00f3 l\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.\u00a0<\/p>\n

Kh\u00f4ng ch\u1ec9 v\u1eady, c\u00e1c c\u00e2u chuy\u1ec7n c\u0169ng khi\u1ebfn th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 l\u01b0u l\u1ea1i trong t\u00e2m tr\u00ed ng\u01b0\u1eddi xem h\u01a1n.<\/p>\n

\n
\"storytelling\"\"storytelling\"
\u00a9\u00a0Pexels.com<\/figcaption><\/figure>\n<\/div>\n

\u0110\u00f3 l\u00e0 do con ng\u01b0\u1eddi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng c\u1ea3m th\u1ea5y k\u1ebft n\u1ed1i v\u00e0 th\u00e2n quen v\u1edbi m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh c\u00f3 li\u00ean quan t\u1edbi \u0111\u1eddi s\u1ed1ng c\u1ee7a h\u1ecd; c\u0169ng nh\u01b0 \u0111\u1ed3ng c\u1ea3m v\u1edbi c\u00e1c nh\u00e2n v\u1eadt v\u00e0 kh\u01a1i g\u1ee3i ph\u1ea3n \u1ee9ng v\u1edbi c\u00e2u chuy\u1ec7n \u0111\u00f3.\u00a0<\/p>\n

Do v\u1eady, k\u1ef9 thu\u1eadt tr\u00ecnh b\u00e0y th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb.<\/p>\n

Storytelling th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t (ho\u1eb7c m\u1ed9t v\u00e0i) nh\u00e2n v\u1eadt ch\u00ednh (d\u1ef1a tr\u00ean t\u00ednh c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau); xung \u0111\u1ed9t ho\u1eb7c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t (\u0111i\u1ec3m \u0111au c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau;) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p (g\u1eafn ch\u1eb7t v\u1edbi d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n).<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a storytelling<\/strong><\/h2>\n

Ch\u1ec9 hi\u1ec3u \u0111\u01a1n gi\u1ea3n storytelling l\u00e0 g\u00ec th\u00f4i th\u00ec ch\u01b0a \u0111\u1ee7, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb nh\u01b0 v\u1eady.<\/p>\n

\"storytelling\"storytelling<\/figure>\n

Khi n\u00e0o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng storytelling?<\/strong><\/h2>\n

M\u1ed9t sai l\u1ea7m kh\u00e1 ph\u1ed5 bi\u1ebfn trong th\u1ebf gi\u1edbi marketing ch\u00ednh l\u00e0 vi\u1ec7c \u0111\u1ec3 t\u00ednh ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung. <\/p>\n

C\u1ee5 th\u1ec3 h\u01a1n, m\u1ed9t s\u1ed1 marketer cho r\u1eb1ng kh\u00f4ng d\u1ec5 \u0111\u1ec3 \u00e1p d\u1ee5ng storytelling \u0111\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u khi m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u201ckh\u00f4ng th\u00fa v\u1ecb\u201d.<\/p>\n

Tuy nhi\u00ean, s\u1ef1 th\u1eadt l\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n m\u1ed9t s\u1ea3n ph\u1ea9m \u201cth\u00fa v\u1ecb\u201d \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0\u00a0 t\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng k\u1ec3 chuy\u1ec7n cho doanh nghi\u1ec7p.\u00a0<\/p>\n

\n
\"su\"su
\u00a9\u00a0Pexels.com<\/figcaption><\/figure>\n<\/div>\n

T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn \u0111\u1eddi s\u1ed1ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c t\u1eeb kh\u00e1n gi\u1ea3 hay kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch b\u1ea1n k\u1ebft h\u1ee3p ba y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a m\u1ed9t c\u00e2u chuy\u1ec7n: nh\u00e2n v\u1eadt ch\u00ednh; xung \u0111\u1ed9t \/ v\u1ea5n \u0111\u1ec1; v\u00e0 gi\u1ea3i ph\u00e1p.<\/p>\n

V\u00ec v\u1eady, n\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng storytelling kh\u00f4ng d\u00e0nh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00ec b\u1ea3n ch\u1ea5t kinh doanh v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 xu h\u01b0\u1edbng nh\u00e0m ch\u00e1n h\u01a1n, h\u00e3y suy ngh\u0129 l\u1ea1i!<\/p>\n

5 C\u00e1ch gi\u00fap Storytelling tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

Ch\u1ecdn th\u1eddi \u0111i\u1ec3m v\u00e0 kh\u00e1n gi\u1ea3 th\u00edch h\u1ee3p<\/strong><\/h3>\n

C\u00e2n nh\u1eafc th\u1eadt k\u1ef9 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 s\u1ebd l\u1eafng nghe c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n l\u00e0 ai, h\u1ecd c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m g\u00ec, nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec, v.v. N\u00f3i c\u00e1ch kh\u00e1c h\u00e3y x\u00e1c \u0111\u1ecbnh ch\u00e2n dung (persona) c\u1ee7a h\u1ecd v\u00e0 hi\u1ec3u n\u00f3. Ch\u1ec9 khi hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n m\u1edbi c\u00f3 \u00fd ngh\u0129a.\u00a0<\/p>\n

Th\u1eddi gian c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong storytelling. \u0110\u1eebng \u0111\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian c\u1ee7a kh\u00e1n gi\u1ea3 b\u1eb1ng c\u00e1ch truy\u1ec1n \u0111\u1ea1t n\u00f3 \u0111\u1ebfn h\u1ecd v\u00e0o th\u1eddi \u0111i\u1ec3m kh\u00f4ng th\u00edch h\u1ee3p. Ch\u1eb3ng c\u00f3 ai \u0111i k\u1ec3 chuy\u1ec7n v\u00e0o l\u00fac ng\u01b0\u1eddi ta \u0111ang ng\u1ee7 c\u1ea3.\u00a0<\/p>\n

T\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi Hook\u00a0<\/strong><\/h3>\n

M\u1ecdi ng\u01b0\u1eddi ch\u1ec9 d\u00e0nh 8s cho m\u1ed9t video v\u00e0 37s \u0111\u1ec3 \u0111\u1ecdc m\u1ed9t n\u1ed9i dung tr\u1ef1c tuy\u1ebfn. V\u00ec th\u1ebf, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd ngay t\u1eeb m\u1edf \u0111\u1ea7u r\u1ea5t quan tr\u1ecdng. Hook hay \u0111i\u1ec3m n\u00edu ch\u00e2n kh\u00e1ch h\u00e0ng <\/strong>l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nghe v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh. M\u1ed9t c\u00e2u n\u00f3i \u1ea5n t\u01b0\u1ee3ng, g\u00e2y s\u1ed1c, hay h\u00e0i h\u01b0\u1edbc l\u00e0 nh\u1eefng \u00e1p d\u1ee5ng th\u01b0\u1eddng th\u1ea5y.\u00a0<\/p>\n

K\u1ec3 chuy\u1ec7n ng\u1eafn g\u1ecdn\u00a0<\/strong><\/h3>\n

B\u1ea1n ch\u1eafc ch\u1eafn kh\u00f4ng mu\u1ed1n k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n t\u1ebb nh\u1ea1t v\u00e0 kh\u00e1n gi\u1ea3 c\u0169ng ch\u1eb3ng mu\u1ed1n nghe m\u1ed9t c\u00e2u chuy\u1ec7n d\u00e0i l\u00ea th\u00ea. M\u1ed9t c\u00e2u chuy\u1ec7n v\u1eeba d\u00e0i v\u1eeba ch\u00e1n l\u1ea1i l\u00e0m ng\u01b0\u1eddi ta th\u1ea5t v\u1ecdng. H\u00e3y l\u00e0m n\u00f3 ng\u1eafn g\u1ecdn nh\u1ea5t c\u00f3 th\u1ec3.\u00a0<\/p>\n

Th\u00eam v\u00e0o c\u00e2u chuy\u1ec7n c\u1ea3m x\u00fac<\/strong><\/h3>\n

Kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac t\u1eeb kh\u00e1n gi\u1ea3 ch\u00ednh l\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t c\u00e2u chuy\u1ec7n, b\u1ea5t c\u1ee9 c\u1ea3m x\u00fac \u0111\u00f3 l\u00e0 g\u00ec, t\u1ee9c gi\u1eadn, vui v\u1ebb, hay b\u1ea5t ng\u1edd. H\u00e3y mang c\u1ea3m x\u00fac v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ec3 n\u00f3 k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi nghe. Nh\u1eefng hi\u1ec7u \u1ee9ng m\u00e0 n\u00f3 mang l\u1ea1i c\u00f2n l\u1edbn h\u01a1n c\u1ea3 m\u1ed9t c\u00e1i like hay share c\u1ee7a kh\u00e1n gi\u1ea3.\u00a0\u00a0<\/p>\n

S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau<\/strong><\/h3>\n

Ng\u00f4n ng\u1eef \u0111\u01b0\u1ee3c d\u00f9ng trong c\u00e2u chuy\u1ec7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. N\u1ebfu b\u1ea1n \u0111ang k\u1ec3 chuy\u1ec7n cho tr\u1ebb em, h\u00e3y s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a tr\u1ebb \u2013 th\u1ee9 ng\u00f4n ng\u1eef ng\u00e2y ng\u00f4, trong s\u00e1ng, \u0111\u00e1ng y\u00eau. N\u1ebfu b\u1ea1n \u0111ang k\u1ec3 chuy\u1ec7n cho c\u00e1c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ed3 hi\u1ec7u sang ch\u1ea3nh h\u00e3y k\u1ec3 chuy\u1ec7n th\u1eadt l\u1ecbch s\u1ef1, trang tr\u1ecdng.<\/p>\n

N\u1ebfu nh\u1eefng th\u00f4ng tin tr\u00ean h\u1eefu \u00edch v\u1edbi b\u1ea1n, h\u00e3y click ngay v\u00e0o hashtag\u00a0Marketing\u00a0<\/strong>b\u00ean d\u01b0\u1edbi \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng b\u00e0i vi\u1ebft m\u1edbi nh\u1ea5t v\u1ec1 ng\u00e0nh Marketing nh\u00e9!<\/p>\n

T\u1ea1m k\u1ebft <\/strong><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb t\u1eeb Masterskills v\u1ec1 storytelling<\/strong>. Hy v\u1ecdng nh\u1eefng th\u00f4ng tin n\u00e0y c\u00f3 \u00edch v\u1edbi b\u1ea1n \u0111\u1ecdc. \u0110\u1eebng qu\u00ean theo d\u00f5i Masterskills Blog \u0111\u1ec3 c\u1eadp nh\u1eadt nhi\u1ec1u b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 storytelling n\u1eefa nh\u00e9. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n theo \u0111u\u1ed5i chuy\u00ean ng\u00e0nh Content marketing th\u00ec storytelling l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1. Nh\u1eefng c\u00e2u chuy\u1ec7n lu\u00f4n h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb ng\u01b0\u1eddi xem. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao storytelling l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb n\u1ed9i dung m\u1ea1nh m\u1ebd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48541"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48541"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48541\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}