{"id":48561,"date":"2023-12-17T00:17:43","date_gmt":"2023-12-17T00:17:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/experiential-marketing-tu-a-z-5-chien-dich-marketing-trai-nghiem-dien-hinh.html"},"modified":"2023-12-17T00:17:43","modified_gmt":"2023-12-17T00:17:43","slug":"experiential-marketing-tu-a-z-5-chien-dich-marketing-trai-nghiem-dien-hinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/experiential-marketing-tu-a-z-5-chien-dich-marketing-trai-nghiem-dien-hinh.html","title":{"rendered":"Experiential Marketing T\u1eeb A-Z & 5 Chi\u1ebfn d\u1ecbch Marketing Tr\u1ea3i Nghi\u1ec7m \u0110i\u1ec3n H\u00ecnh"},"content":{"rendered":"
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B\u1eb1ng vi\u1ec7c t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u00e0 \u0111i v\u00e0o t\u00e2m tr\u00ed c\u1ee7a h\u1ecd h\u01a1n. V\u1eady Experiential Marketing<\/strong> l\u00e0 g\u00ec v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p? M\u1eddi b\u1ea1n c\u00f9ng tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills nh\u00e9.<\/p>\n

Experiential Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Experiential Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing thu h\u00fat c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau b\u1eb1ng vi\u1ec7c cho h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u.<\/strong> C\u00f3 th\u1ec3 th\u1ea5y, h\u00ecnh th\u1ee9c n\u00e0y mang t\u00ednh th\u1ef1c t\u1ebf cao v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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Experiential Marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1ed9t s\u1ef1 ki\u1ec7n qu\u1ea3ng c\u00e1o \u0111\u00e3 gi\u00fap cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing tr\u1ea3i nghi\u1ec7m tr\u1edf n\u00ean c\u00f3 ngh\u0129a h\u01a1n v\u00e0 tr\u1edf th\u00e0nh trung t\u00e2m c\u1ee7a s\u1ef1 ki\u1ec7n.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a Experiential Marketing<\/strong><\/h2>\n

Experiential Marketing \u0111em l\u1ea1i cho doanh nghi\u1ec7p r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

T\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h3>\n

Th\u1ef1c t\u1ebf cho th\u1ea5y, kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i x\u1eed nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t \u201cc\u00f4ng c\u1ee5\u201d trong kinh doanh. <\/p>\n

Do \u0111\u00f3, vi\u1ec7c k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 tr\u1ea3i nghi\u1ec7m v\u00e0 marketing v\u1edbi nhau kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng gi\u1ed1ng nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u h\u01a1n.<\/p>\n

K\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3m x\u00fac<\/strong><\/h3>\n

Vi\u1ec7c kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m v\u1edbi s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap h\u1ecd mau ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay v\u00ec c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

B\u1eb1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, kh\u00e1ch h\u00e0ng s\u1ebd y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n, qua \u0111\u00f3 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

T\u1ea1o \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u00edch c\u1ef1c<\/strong><\/h3>\n

Tr\u1ea3i nghi\u1ec7m l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u00edch c\u1ef1c v\u1edbi h\u1ecd th\u00ec c\u00e0ng t\u1ed1t.\u00a0<\/p>\n

Kh\u1ea3 n\u0103ng chia s\u1ebb x\u00e3 h\u1ed9i<\/strong><\/h3>\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ghi l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb c\u00f3 th\u1ec3 b\u1eb1ng video, ho\u1eb7c h\u00ecnh \u1ea3nh r\u1ed3i chia s\u1ebb l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

C\u00e1ch l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch experiential marketing<\/strong><\/h2>\n

\u0110\u1ec3 l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch experiential marketing hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u1eefng th\u00f4ng tin d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m c\u01a1 s\u1edf<\/strong><\/h3>\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u m\u1ed9t k\u1ebf ho\u1ea1ch n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t ch\u00ednh l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 ai, qua \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 tr\u1ea3i nghi\u1ec7m n\u00e0o s\u1ebd gi\u00fap b\u1ea1n g\u00e2y ch\u00fa \u00fd th\u00e0nh c\u00f4ng v\u1edbi c\u00f4ng ch\u00fang.<\/p>\n

Ngo\u00e0i ra, vi\u1ec7c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng c\u00f2n gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n nhi\u1ec1u insight \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.\u00a0 Th\u00eam n\u1eefa, b\u1ea1n n\u00ean xem x\u00e9t vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm ra nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

C\u1ee7ng c\u1ed1 m\u1ee5c ti\u00eau<\/strong><\/h3>\n

B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch experiential marketing nh\u01b0 \u0111\u1ec3 t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi, th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng hay th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, v.v. Khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u chu\u1ea9n b\u1ecb v\u00e0 t\u1eadp trung v\u00e0o \u0111\u00fang nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n

H\u01a1n n\u1eefa, trong giai \u0111o\u1ea1n n\u00e0y, vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u ch\u00ednh x\u00e1c nh\u1eefng g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

X\u00e1c \u0111\u1ecbnh KPI<\/strong><\/h3>\n

Tr\u01b0\u1edbc chi\u1ebfn d\u1ecbch, b\u1eaft bu\u1ed9c ph\u1ea3i hi\u1ec3u th\u00e0nh c\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o. Nh\u00ecn l\u1ea1i c\u00e1c m\u1ee5c ti\u00eau m\u00e0 chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u1eb7t ra, t\u00ecm ra c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ed1t nh\u1ea5t KPIs v\u00e0 c\u00e1c d\u1eef li\u1ec7u m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n thu th\u1eadp t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec. Experiential marketing l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u1ea5y c\u00e1c d\u1eef li\u1ec7u v\u1ec1 c\u1ea3m x\u00fac v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng ng\u01b0\u1eddi tham gia.<\/p>\n

B\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng \u0111\u1ec1u c\u1ea7n c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ecdi c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng \u0111\u1ec1u ph\u1ea3i c\u00e2n nh\u1eafc c\u00e1c m\u1ee5c ti\u00eau n\u00e0y. Vi\u1ec7c n\u1eafm r\u00f5 KPIs s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn nh\u1ea5t.<\/p>\n

T\u1ea1o m\u1ed9t ng\u00e2n s\u00e1ch<\/strong><\/h3>\n

M\u1ecdi chi\u1ebfn d\u1ecbch mu\u1ed1n th\u1ef1c thi \u0111i\u1ec1u c\u1ea7n c\u00f3 m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch nh\u1ea5t \u0111\u1ecbnh. Ng\u00e2n s\u00e1ch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing gi\u00fap \u0111\u1ea3m b\u1ea3o ROI cho doanh nghi\u1ec7p.<\/p>\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang v\u1edbi ho\u1ea1t \u0111\u1ed9ng experiential marketing v\u00ec ng\u00e2n s\u00e1ch n\u00e0y c\u00f2n bao g\u1ed3m ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u b\u1ed9 ph\u1eadn, nh\u01b0ng c\u0169ng ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 marketing truy\u1ec1n th\u1ed1ng.<\/p>\n

Tri\u1ec3n khai k\u1ebf ho\u1ea1ch marketing \u0111a k\u00eanh<\/strong><\/h3>\n

Ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch, ho\u1ea1t \u0111\u1ed9ng marketing mang t\u00ednh tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ea1i m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf. <\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng, experiential marketing kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 m\u1ed9t d\u1ea1ng t\u01b0\u01a1ng t\u00e1c. C\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 l\u00e0 livestream, g\u1eafn th\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac c\u00f4ng ch\u00fang c\u1ee7a m\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn h\u1ecd, c\u00f3 th\u1ec3 \u0111\u00f3 l\u00e0 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3, email, ho\u1eb7c qua m\u1ea1ng x\u00e3 h\u1ed9i, v.v.<\/p>\n

5 chi\u1ebfn d\u1ecbch marketing tr\u1ea3i nghi\u1ec7m v\u00e0 b\u00e0i h\u1ecdc kinh nghi\u1ec7m<\/strong><\/h2>\n

C\u00f9ng Masterskills t\u00ecm hi\u1ec3u v\u1ec1 5 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3i nghi\u1ec7m, qua \u0111\u00f3 r\u00fat ra b\u00e0i h\u1ecdc kinh nghi\u1ec7m cho m\u00ecnh khi l\u00e0m ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m nh\u00e9.<\/p>\n

REFINERY29: 29ROOMS<\/strong><\/h3>\n

Trong 3 n\u0103m g\u1ea7n \u0111\u00e2y, Refinery29 \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n m\u1ed9t s\u1ef1 ki\u1ec7n mang t\u00ean 29Rooms. \u0110\u00e2y l\u00e0 m\u1ed9t ng\u00f4i nh\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1ec1 phong c\u00e1ch, v\u0103n h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7.\u00a0<\/p>\n

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\"chi\u1ebfn
Chi\u1ebfn d\u1ecbch experiential marketing REFINERY29: 29ROOMS.<\/figcaption><\/figure>\n<\/div>\n

Theo \u0111\u00f3, chi\u1ebfn d\u1ecbch marketing mang t\u00ednh tr\u1ea3i nghi\u1ec7m n\u00e0y bao g\u1ed3m 29 ph\u00f2ng v\u00e0 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ri\u00eang. Ng\u01b0\u1eddi tham gia c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1ed7i c\u0103n ph\u00f2ng. M\u1ed7i c\u0103n ph\u00f2ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 t\u1ea1o ra v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 th\u1ec3 l\u00e0 c\u00e1c ngh\u1ec7 s\u0129, th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng, v.v.<\/p>\n

M\u1ed7i n\u0103m, 29Rooms s\u1ebd c\u00f3 m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau. Ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch b\u01b0\u1edbc v\u00e0o t\u1eebng ph\u00f2ng v\u00e0 s\u1eed d\u1ee5ng m\u00f4i tr\u01b0\u1eddng xung quanh \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ee9 g\u00ec g\u00f3.\u00a0<\/p>\n

Ch\u1eb3ng h\u1ea1n, m\u1eddi ng\u01b0\u1eddi tham gia \u0111eo g\u0103ng tay boxing v\u00e0 \u0111\u1ea5m v\u00e0o c\u00e1c bao trong ph\u00f2ng, m\u1ed7i c\u00fa \u0111\u1ea5m s\u1ebd ph\u00e1t ra nh\u1eefng \u00e2m thanh kh\u00e1c nhau v\u00e0 khi k\u1ebft n\u1ed1i ch\u00fang l\u1ea1i s\u1ebd t\u1ea1o ra m\u1ed9t b\u1ea3n m\u1ed9t b\u1ea3n giao h\u01b0\u1edfng. \u0110\u00e2y ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00f3 qu\u00ean v\u1edbi nh\u1eefng ng\u01b0\u1eddi tham gia.<\/p>\n

B\u00e0i h\u1ecdc cho c\u00e1c marketer:<\/em><\/h4>\n

H\u00e3y l\u00e0m m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u00f4ng th\u1eadt \u201c\u0111i\u00ean\u201d, nh\u01b0ng v\u1eabn gi\u1eef n\u00f3 trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u00f3 s\u1ebd l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb nh\u01b0ng v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi tham gia.<\/p>\n

K\u1ebft h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o nh\u01b0 ngh\u1ec7 s\u0129, ngh\u1ec7 s\u0129 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n \u0111ang theo \u0111u\u1ed5i.<\/p>\n

Red Bull: Stratos<\/strong><\/h3>\n

N\u1ebfu b\u1ea1n \u0111ang online v\u00e0o ng\u00e0y 14 th\u00e1ng 10 n\u0103m 2012, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 xem m\u1ed9t bu\u1ed5i livestream c\u1ee7a c\u00fa nh\u1ea3y \u201cStratos\u201d<\/p>\n

\n
\"Chi\u1ebfn
Chi\u1ebfn d\u1ecbch experiential marketing Red Bull: Stratos<\/figcaption><\/figure>\n<\/div>\n

Redbull l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c th\u1ec3 thao m\u1ea1o hi\u1ec3m ngay t\u1eeb khi m\u1edbi th\u00e0nh l\u1eadp. Nh\u01b0ng v\u00e0o n\u0103m 2012, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0a ho\u1ea1t \u0111\u1ed9ng marketing n\u1ed9i dung c\u1ee7a m\u00ecnh l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi \u2013 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t k\u1ef7 l\u1ee5c th\u1ebf gi\u1edbi.<\/p>\n

Chi\u1ebfn d\u1ecbch marketing to\u00e0n c\u1ea7u mang t\u00ean Stratos, v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a v\u1eadn \u0111\u1ed9ng vi\u00ean nh\u1ea3y d\u00f9 ng\u01b0\u1eddi \u00e1o Felix Baumgartner \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ed9t k\u1ef7 l\u1ee5c th\u1ebf gi\u1edbi v\u1ec1 b\u1ed9 m\u00f4n nh\u1ea3y d\u00f9.\u00a0 K\u1ef7 l\u1ee5c \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 128.000 feet, kho\u1ea3ng 24 d\u1eb7m.<\/p>\n

Theo \u0111\u00f3, \u0111\u1ec3 th\u1ef1c hi\u1ec7n s\u1ef1 ki\u1ec7n tuy\u1ec7t v\u1eddi n\u00e0y, Red Bull \u0111\u00e3 \u0111\u1eb7t Felix v\u00e0o m\u1ed9t chi\u1ebfc h\u1ed9p th\u00f4ng tin li\u00ean l\u1ea1c nh\u1ecf v\u00e0 \u0111\u01b0a anh l\u00ean t\u1ea7ng b\u00ecnh l\u01b0u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t qu\u1ea3 b\u00f3ng kh\u00ed l\u1edbn ch\u1ee9a \u0111\u1ea7y kh\u00ed heli. <\/p>\n

\u0110i\u1ec1u th\u1ef1c s\u1ef1 \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 vi\u1ec7c Felix \u0111i l\u00ean v\u00e0 chu\u1ea9n b\u1ecb nh\u1ea3y m\u1ed9t m\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 cho ph\u00e9p anh \u1ea5y ph\u00e1 v\u1ee1 m\u1ed9t k\u1ef7 l\u1ee5c kh\u00e1c tr\u01b0\u1edbc khi h\u1ea1 c\u00e1nh an to\u00e0n tr\u1edf l\u1ea1i Tr\u00e1i \u0111\u1ea5t.<\/p>\n

Red Bull \u0111\u00e3 ph\u00e1t tr\u1ef1c tuy\u1ebfn to\u00e0n b\u1ed9 s\u1ef1 ki\u1ec7n v\u00e0 thu h\u00fat h\u01a1n 8 tri\u1ec7u ng\u01b0\u1eddi xem \u2013 l\u01b0\u1ee3t xem cao nh\u1ea5t v\u1edbi b\u1ea5t k\u1ef3 livestream n\u00e0o t\u1eebng \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng tr\u00ean YouTube.<\/p>\n

B\u00e0i h\u1ecdc d\u00e0nh cho c\u00e1c marketer:<\/em><\/h4>\n
    \n
  • \u0110\u1eebng \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 h\u1ed3i h\u1ed9p khi \u0111ang t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n m\u00e0 c\u00f4ng ch\u00fang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi m\u1ebb, ho\u1eb7c ch\u00fat s\u1ee3 h\u00e3i,\u2026 \u0110i\u1ec1u n\u00e0y s\u1ebd c\u00f4ng ch\u00fang nh\u1edb h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m, nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 tr\u1ea3i qua.<\/li>\n
  • N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c ghi v\u00e0o s\u00e1ch k\u1ef7 l\u1ee5c khi m\u00e0 b\u1ea1n \u0111ang \u1edf \u0111\u00f3, \u0111i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd tuy\u1ec7t v\u1eddi h\u01a1n r\u1ea5t nhi\u1ec1u.<\/li>\n<\/ul>\n

    GE: Healthymagination<\/strong><\/h3>\n

    N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng, ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m ch\u1ec9 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p B2C, th\u00ec ho\u00e0n to\u00e0n thi\u1ebfu s\u00f3t r\u1ed3i nh\u00e9. Th\u1ed1ng k\u00ea cho th\u1ea5y, 67% c\u00e1c marketer B2B chia s\u1ebb r\u1eb1ng, marketing tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

    \u0110\u00e2y l\u00e0 l\u00fd do m\u00e0 GE m\u1eddi c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m s\u00e1ng ki\u1ebfn\u00a0\u200b\u200bHealthymagination.\u00a0 M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng l\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c gi\u1ea3i ph\u00e1p ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe to\u00e0n c\u1ea7u, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c v\u00f9ng k\u00e9m ph\u00e1t tri\u1ec3n.<\/p>\n

    Nh\u1eb1m gi\u00fap c\u00f4ng ch\u00fang nh\u00ecn th\u1ea5y hi\u1ec7u qu\u1ea3 t\u1eeb s\u00e1ng ki\u1ebfn n\u00e0y, GE \u0111\u00e3 t\u1ea1o ra m\u1ed9t phim tr\u01b0\u1eddng \u0111\u1ea1i di\u1ec7n cho c\u00e1c m\u00f4i tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe: m\u1ed9t ph\u00f2ng kh\u00e1m t\u1ea1i t\u1ea1i \u0111\u00f4 th\u1ecb, m\u1ed9t ph\u00f2ng c\u1ea5p c\u1ee9u v\u00e0 m\u1ed9t ph\u00f2ng kh\u00e1m \u1edf ch\u00e2u Phi.<\/p>\n

    Ti\u1ebfp \u0111\u00f3, c\u00e1c b\u00e1c s\u0129 s\u1ebd chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd nh\u1eb1m minh h\u1ecda c\u00e1ch m\u00e0 C\u00f4ng ngh\u1ec7 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a GE ho\u1ea1t \u0111\u1ed9ng trong t\u1eebng b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 tr\u01b0\u1edbc 700 ng\u01b0\u1eddi tham gia.<\/p>\n

    Sau s\u1ef1 ki\u1ec7n, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u1ec1 ho\u1ea1t \u0111\u1ed9ng experiential marketing. Theo \u0111\u00f3, 71% ng\u01b0\u1eddi tham gia chia s\u1ebb tr\u1ea3i nghi\u1ec7m n\u00e0y.<\/p>\n

    H\u01a1n n\u1eefa, Healthymagination \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi tham d\u1ef1 th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f3 n\u00f3i l\u00e0: Ti\u1ebfp c\u1eadn v\u1edbi ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u1edf nh\u1eefng n\u01a1i ngh\u00e8o kh\u00f3 tr\u00ean th\u1ebf gi\u1edbi. Vi\u1ec7c tr\u1ea3i nghi\u1ec7m c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi tham d\u1ef1 th\u1eeba nh\u1eadn m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c n\u00f3i ra.\u00a0<\/p>\n

    Chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u1ea1t gi\u1ea3i th\u01b0\u1edfng Business Marketing Association Tower Award.<\/p>\n

    B\u00e0i h\u1ecdc cho c\u00e1c marketer:<\/em><\/h4>\n
      \n
    • Qu\u1ea3ng c\u00e1o tr\u1ea3i nghi\u1ec7m hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2C m\u00e0 c\u00f2n c\u00f2n hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c doanh nghi\u1ec7p B2B. Vi\u1ec7c t\u1ea1o ra s\u1ef1 ki\u1ec7n t\u01b0\u01a1ng t\u00e1c kh\u00f4ng ch\u1ec9 nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.<\/li>\n
    • Experiential marketing gi\u00fap b\u1ea1n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ee7 \u0111\u1ec1 kh\u00f3 n\u00f3i, b\u1eb1ng vi\u1ec7c t\u1ea1o tr\u1ea3i nghi\u1ec7m xung quanh ch\u1ee7 \u0111\u1ec1 n\u00e0y s\u1ebd kh\u01a1i g\u1ee3i ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn li\u00ean quan t\u1edbi n\u00f3.<\/li>\n<\/ul>\n

      Facebook: Facebook IQ Live<\/strong><\/h2>\n

      \u0110\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m Facebook IQ Live, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c c\u1ea3nh tr\u1ef1c ti\u1ebfp m\u00f4 t\u1ea3 d\u1eef li\u1ec7u. Trong \u0111\u00f3, IQ Mart l\u00e0 m\u1ed9t c\u00e0i \u0111\u1eb7t b\u00e1n l\u1ebb \u0111\u1ea1i di\u1ec7n cho con \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm online khi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 mua h\u00e0ng.<\/p>\n

      \n
      \"Chi\u1ebfn
      Chi\u1ebfn d\u1ecbch experiential marketing Facebook: Facebook IQ Live<\/figcaption><\/figure>\n<\/div>\n

      Chi\u1ebfn d\u1ecbch kh\u00f4ng ch\u1ec9 \u0111\u00e1ng nh\u1edb, m\u00e0 c\u00f2n ch\u1ee9ng minh s\u1ef1 h\u1eefu \u00edch khi c\u00f3 93% ng\u01b0\u1eddi tham gia trong h\u01a1n 1500 ng\u01b0\u1eddi n\u00f3i r\u1eb1ng, tr\u1ea3i nghi\u1ec7m cung c\u1ea5p cho h\u1ecd nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng facebook cho kinh doanh<\/p>\n

      \u0110i\u1ec1u l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng n\u00e0y l\u00e0 vi\u1ec7c Facebook hi\u1ec3u \u0111i\u1ec1u g\u00ec quan tr\u1ecdng v\u1edbi c\u00f4ng ch\u00fang.\u00a0<\/p>\n

      Tr\u1ea3i nghi\u1ec7m Facebook IQ Live \u0111\u00e3 t\u1ea1o ra nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng, ngay c\u1ea3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a ch\u1eafc ch\u1eafn c\u00e1ch s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y cho kinh doanh.<\/p>\n

      B\u00e0i h\u1ecdc cho c\u00e1c marketer:\u00a0<\/em><\/h4>\n
        \n
      • T\u1ea1o tr\u1ea3i nghi\u1ec7m cho nh\u1eefng ng\u01b0\u1eddi ch\u01b0a ch\u1eafc ch\u1eafn v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. T\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o, mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1ee3i \u00edch cho h\u1ecd.<\/li>\n
      • L\u00e0m cho d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1eefu d\u1ee5ng v\u1edbi m\u1ecdi ng\u01b0\u1eddi.\u00a0<\/li>\n<\/ul>\n

        Zappos: \u201cGoogle Cupcake ph\u1ee5c k\u00edch\u201d<\/strong><\/h3>\n

        \u0110\u1ec3 qu\u1ea3ng b\u00e1 cho \u1ee9ng d\u1ee5ng \u1ea3nh m\u1edbi c\u1ee7a m\u00ecnh, Google \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t ho\u1ea1t \u0111\u1ed9ng th\u00fa v\u1ecb. B\u1eb1ng c\u00e1ch b\u00e1n nh\u1eefng chi\u1ebfc b\u00e1nh cupcake v\u1edbi gi\u00e1 l\u00e0 m\u1ed9t t\u1ea5m h\u00ecnh<\/strong> \u0111\u01b0\u1ee3c ch\u1ee5p b\u1eb1ng \u1ee9ng d\u1ee5ng c\u1ee7a Google.<\/p>\n

        V\u00e0 th\u1ef1c s\u1ef1, \u0111i\u1ec1u g\u00ec t\u1ed1t h\u01a1n 1 chi\u1ebfc cupcake mi\u1ec5n ph\u00ed? Zappos tr\u1ea3 l\u1eddi \u201c\u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfc \u0111\u1ed3ng h\u1ed3 ho\u1eb7c m\u1ed9t \u0111\u00f4i gi\u00e0y mi\u1ec5n ph\u00ed\u201d<\/p>\n

        \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u1ea1i \u201cph\u1ee5c k\u00edch\u201d c\u00e1c xe\u00a0 b\u00e1n b\u00e1nh c\u1ee7a Google b\u1eb1ng m\u1ed9t chi\u1ebfc h\u1ed9p \u0111\u1eb7c bi\u1ec7t. N\u00f3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ngay b\u00ean c\u1ea1nh khu v\u1ef1c c\u1ee7a Google, v\u00e0 khi b\u1ea1n nh\u1eadn m\u1ed9t chi\u1ebfc cupcake, chi\u1ebfc m\u00e1y n\u00e0y s\u1ebd nh\u1ea3 ra c\u00e1c m\u00f3n \u0111\u1ed3 k\u1ec3 tr\u00ean.<\/p>\n

        \u0110i\u1ec1u th\u00fa v\u1ecb c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y\u00a0 cho th\u1ea5y gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c h\u1ee3p t\u00e1c hai th\u01b0\u01a1ng hi\u1ec7u theo tr\u1ea3i nghi\u1ec7m nh\u01b0 th\u1ebf n\u00e0o. C\u1ea3 Google v\u00e0 Zappos \u0111ang theo \u0111u\u1ed5i hai l\u0129nh v\u1ef1c kinh doanh kh\u00e1c nhau nh\u01b0ng h\u1ecd kh\u00f4ng c\u1ea1nh tranh nhau, thay v\u00e0o \u0111\u00f3 h\u1ecd th\u00fac \u0111\u1ea9y l\u1eabn nhau.\u00a0<\/p>\n

        B\u00e0i h\u1ecdc cho c\u00e1c marketer:<\/em><\/strong><\/h4>\n
          \n
        • T\u1eadn d\u1ee5ng experiential marketing \u0111\u1ec3 h\u1ee3p t\u00e1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
        • Ch\u1ecdn m\u1ed9t \u0111\u1ed1i t\u00e1c c\u00f3 c\u00f4ng ch\u00fang quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, m\u00e0 b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn.<\/li>\n
        • \u0110\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i: cho b\u1ea1n, \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n
        • Khi ch\u1ecdn m\u1ed9t \u0111\u1ed1i t\u00e1c marketing h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t tr\u1ea3i nghi\u1ec7m y\u00eau c\u1ea7u \u201ctrao \u0111\u1ed5i\u201d s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 gi\u1eefa hai th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n.<\/li>\n<\/ul>\n

          T\u1ea1m k\u1ebft<\/h2>\n

          Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 experiential marketing<\/strong> m\u00e0 Masterskills mu\u1ed1n chia s\u1ebb \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng b\u00e0i vi\u1ebft s\u1ebd cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, v\u00e0 gi\u00fap \u00edch cho b\u1ea1n trong vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch experiential marketing<\/strong> \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

          N\u1ebfu b\u1ea1n c\u00f2n b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi, vui l\u00f2ng \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          B\u1eb1ng vi\u1ec7c t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u00e0 \u0111i v\u00e0o t\u00e2m tr\u00ed c\u1ee7a h\u1ecd h\u01a1n. V\u1eady Experiential Marketing l\u00e0 g\u00ec v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p? M\u1eddi b\u1ea1n c\u00f9ng tham kh\u1ea3o b\u00e0i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48561"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48561"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48561\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}