{"id":48578,"date":"2023-12-17T00:24:58","date_gmt":"2023-12-17T00:24:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/email-marketing-la-gi-huong-dan-lam-email-marketing-dat-hieu-qua-cao.html"},"modified":"2023-12-17T00:24:58","modified_gmt":"2023-12-17T00:24:58","slug":"email-marketing-la-gi-huong-dan-lam-email-marketing-dat-hieu-qua-cao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/email-marketing-la-gi-huong-dan-lam-email-marketing-dat-hieu-qua-cao.html","title":{"rendered":"Email Marketing L\u00e0 G\u00ec? H\u01b0\u1edbng D\u1eabn L\u00e0m Email Marketing \u0110\u1ea1t Hi\u1ec7u Qu\u1ea3 Cao"},"content":{"rendered":"
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Email marketing<\/strong> kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef qu\u00e1 xa l\u1ea1 v\u1edbi d\u00e2n trong ng\u00e0nh, tuy nhi\u00ean v\u1edbi nh\u1eefng b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 marketing th\u00ec \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u00f2n m\u1edbi m\u1ebb.\u00a0<\/p>\n

M\u1eddi b\u1ea1n c\u00f9ng Masterskills t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n v\u1ec1 email marketing l\u00e0 g\u00ec, l\u1ee3i \u00edch m\u00e0 h\u00ecnh th\u1ee9c n\u00e0y mang l\u1ea1i v\u00e0 c\u00e1ch \u0111\u1ec3 l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o nh\u00e9.<\/p>\n

Email marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Email Marketing hay marketing qua email l\u00e0 h\u00ecnh th\u1ee9c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng email \u0111\u1ec3 marketing, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, h\u1ed7 tr\u1ee3 duy tr\u00ec m\u1ed1i quan h\u1ec7, x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. <\/strong>Qua \u0111\u00f3, th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 doanh thu.<\/p>\n

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\"Email
Email Marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

So v\u1edbi SMS marketing th\u00ec email marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n<\/strong> nh\u1edd t\u1ed1c \u0111\u1ed9 truy\u1ec1n t\u1ea3i v\u01b0\u1ee3t tr\u1ed9i, chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng th\u1ea5p h\u01a1n. \u0110i\u1ec1u n\u00e0y v\u1eeba gi\u00fap doanh nghi\u1ec7p v\u1eeba \u0111\u1ea1t hi\u1ec7u qu\u1ea3 marketing v\u1eeba t\u1ed1i \u01b0u chi ph\u00ed.<\/p>\n

C\u00e1c lo\u1ea1i email marketing<\/strong><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 lo\u1ea1i email marketing \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n

Email marketing b\u00e1n h\u00e0ng<\/strong><\/h3>\n

Email marketing sales l\u00e0 h\u00ecnh th\u1ee9c email marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o qua email, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00f4ng qua h\u00ecnh th\u1ee9c email n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.<\/p>\n

Khi s\u1eed d\u1ee5ng email marketing b\u00e1n h\u00e0ng, b\u1ea1n n\u00ean x\u00e2y d\u1ef1ng m\u1ed9t n\u1ed9i dung h\u1ea5p d\u1eabn b\u1eb1ng m\u1ed9t l\u1eddi ch\u00e0o thu h\u00fat ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. <\/p>\n

C\u00e1ch n\u00e0y s\u1ebd khi\u1ebfn cho email c\u1ee7a b\u1ea1n g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0 th\u00f4i th\u00fac h\u1ecd truy c\u1eadp \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

Email marketing x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f4ng vi\u1ec7c h\u1ebft s\u1ee9c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p, b\u1edfi n\u00f3 quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, c\u00f4ng vi\u1ec7c kh\u00f4ng ph\u1ea3i m\u1ed9t s\u1edbm m\u1ed9t\u00a0 chi\u1ec1u c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean duy tr\u00ec v\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n.<\/p>\n

\u0110\u1ed1i v\u1edbi email marketing nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 th\u01b0 c\u1ea3m \u01a1n, ch\u00fac m\u1eebng sinh nh\u1eadt, l\u1eddi khuy\u00ean c\u1ee7a doanh nghi\u1ec7p, v.v.<\/p>\n

Email marketing gi\u1edbi thi\u1ec7u<\/strong><\/h3>\n

Email marketing gi\u1edbi thi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi m\u1ee5c \u0111\u00edch duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, email n\u00e0y \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng truy c\u1eadp l\u1ea1i v\u00e0o website.<\/p>\n

\u0110\u1ec3 m\u1ed9t Email Marketing gi\u1edbi thi\u1ec7u \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi giao di\u1ec7n \u0111\u01a1n gi\u1ea3n, \u0111\u1ec1 c\u1eadp tr\u1ef1c ti\u1ebfp t\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/p>\n

Trong email n\u00ean kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p n\u1ed9i dung khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y t\u00f2 m\u00f2, quan t\u00e2m v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

Email marketing thu h\u00fat kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i<\/strong><\/h3>\n

N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh r\u1ea5t l\u00e2u kh\u00f4ng t\u01b0\u01a1ng t\u00e1c, quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, th\u00ec h\u00ecnh th\u1ee9c email marketing n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u201c\u0111\u00e1nh th\u1ee9c\u201d s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ec3 h\u00ecnh th\u1ee9c n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 mong mu\u1ed1n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e2y d\u1ef1ng n\u1ed9i dung email h\u1ea5p d\u1eabn \u0111\u1ec3 g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 t\u00f2 m\u00f2 v\u00e0 h\u1ee9ng th\u00fa c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0: c\u00e1c ph\u1ea7n qu\u00e0, phi\u1ebfu gi\u1ea3m gi\u00e1, v.v.<\/p>\n

Email marketing chia s\u1ebb th\u00f4ng tin<\/strong><\/h3>\n

H\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ee5c \u0111\u00edch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau mua, nh\u1eb1m duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o h\u1ecd s\u1ebd quay tr\u1edf l\u1ea1i website c\u1ee7a b\u1ea1n.<\/p>\n

B\u00ed k\u00edp \u0111\u1ec3 khi\u1ebfn cho h\u00ecnh th\u1ee9c n\u00e0y tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng th\u1eadt nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n l\u00e0 ch\u1ec9 mua s\u1eafm \u0111\u01a1n thu\u1ea7n b\u1eb1ng c\u00e1ch chia s\u1ebb c\u00e1c th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, kinh nghi\u1ec7m, v.v.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a Email marketing<\/strong><\/h2>\n

Email marketing \u0111\u01b0\u1ee3c c\u00e1c tin t\u01b0\u1edfng s\u1eed d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. V\u1eady t\u1ea1i sao email marketing l\u1ea1i \u0111\u01b0\u1ee3c tin d\u00f9ng \u0111\u1ebfn v\u1eady? C\u00f9ng Masterskills t\u00ecm hi\u1ec3u 8 l\u1ee3i \u00edch m\u00e0 email marketing mang l\u1ea1i nh\u00e9.<\/p>\n

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\"L\u1ee3i
L\u1ee3i \u00edch c\u1ee7a Email marketing<\/figcaption><\/figure>\n<\/div>\n

Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u1edbi chi ph\u00ed ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

Email marketing gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed ph\u00f9 h\u1ee3p. N\u1ebfu b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft v\u00e0 t\u1ef1 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c email marketing, th\u00ec chi ph\u00ed c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u01a1n r\u1ea5t nhi\u1ec1u. <\/p>\n

Ngay c\u1ea3 v\u1edbi chi ph\u00ed c\u1ee7a ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t v\u00e0 qu\u1ea3n l\u00fd h\u00e0ng ngh\u00ecn email m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 m\u1ed7i th\u00e1ng.<\/p>\n

X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Email l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. <\/p>\n

Khi b\u1ea1n t\u1ea1o ra m\u1ed9t email ph\u1ea3n \u00e1nh t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 bi\u1ebft \u0111\u1ebfn b\u1ea1n v\u00e0 gia t\u0103ng l\u00f2ng tin c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Qua \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p hi\u1ec7n th\u1ef1c m\u1ee5c ti\u00eau n\u00e2ng cao doanh s\u1ed1.<\/p>\n

T\u1ea1o v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n qua logo. Gi\u1ecdng \u0111i\u1ec7u, giao di\u1ec7n hay n\u1ed9i dung c\u1ee7a email c\u0169ng l\u00e0 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111i v\u00e0o t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/p>\n

D\u1ec5 d\u00e0ng tri\u1ec3n khai<\/strong><\/h3>\n

H\u00e0ng ngh\u00ecn, th\u1eadm ch\u00ed h\u00e0ng tr\u0103m ngh\u00ecn email c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi \u0111i \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn.\u00a0<\/p>\n

C\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

Email c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, gi\u00fap c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Khi b\u1ea1n d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh th\u00ec email l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.<\/p>\n

D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng s\u1ed1 li\u1ec7u<\/strong><\/h3>\n

D\u1eef li\u1ec7u r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb trong kinh doanh v\u00e0 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Email cho ph\u00e9p b\u1ea1n theo d\u00f5i nh\u1eefng ai \u0111\u00e3 m\u1edf, \u0111\u1ecdc email c\u1ee7a b\u1ea1n.<\/p>\n

H\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

M\u1ed9t chi\u1ebfn d\u1ecbch email marketing c\u00f3 n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) r\u00f5 r\u00e0ng, thu h\u00fat s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o trang web c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.<\/p>\n

D\u1ec5 d\u00e0ng \u0111\u1ec3 chuy\u1ec3n ti\u1ebfp<\/strong><\/h3>\n

N\u1ebfu email c\u1ee7a b\u1ea1n c\u00f3 s\u1ee9c thu h\u00fat cao, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd \u2018chuy\u1ec3n ti\u1ebfp\u2019 email c\u1ee7a b\u1ea1n t\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd.<\/p>\n

Quy tr\u00ecnh 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng email marketing hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch email marketing c\u00f3 k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n t\u1ed1t c\u00e1c b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\n
\"x\u00e2y
5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng email marketing hi\u1ec7u qu\u1ea3.<\/figcaption><\/figure>\n<\/div>\n

X\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/h3>\n

N\u1ebfu b\u1ea1n mu\u1ed1n c\u00e1ch l\u00e0m email marketing c\u1ee7a m\u00ecnh \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n

\u0110\u1ec3 thu th\u1eadp danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c c\u00e1ch sau: t\u1ea1o form \u0111\u0103ng k\u00fd email tr\u00ean website, ch\u1ea1y ads thu th\u1eadp email, v.v.<\/p>\n

X\u00e2y d\u1ef1ng n\u1ed9i dung ti\u1ebfp c\u1eadn \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

M\u1ed7i t\u1ec7p kh\u00e1ch h\u00e0ng kh\u00e1c nhau s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi, t\u00e2m l\u00fd ri\u00eang. V\u1eady n\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u01b0:<\/p>\n

    \n
  • Kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n
  • Kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m<\/li>\n
  • Kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, v.v.<\/li>\n<\/ul>\n

    Thi\u1ebft k\u1ebf template t\u1ed1i \u01b0u v\u00e0 ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

    T\u00f9y v\u00e0o \u0111\u1eb7c th\u00f9 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a doanh nghi\u1ec7p m\u00e0 s\u1ebd y\u00eau c\u1ea7u c\u00e1c m\u1eabu template email ph\u00f9 h\u1ee3p.<\/p>\n

    M\u1ed9t m\u1eabu template t\u1ed1i \u01b0u v\u1eabn c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t email th\u00f4ng th\u01b0\u1eddng.<\/p>\n

    Cung c\u1ea5p n\u00fat Unsubscribe cho kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

    N\u1ebfu nh\u01b0 b\u1ea1n th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u0111\u01b0\u1ee3c email m\u00e0 m\u00ecnh kh\u00f4ng quan t\u00e2m th\u00ec b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o? Ch\u1eafc ch\u1eafn l\u00e0 r\u1ea5t kh\u00f3 ch\u1ecbu ph\u1ea3i kh\u00f4ng n\u00e0o.<\/p>\n

    V\u1eady n\u00ean h\u00e3y cung c\u1ea5p cho kh\u00e1ch h\u00e0ng n\u00fat Unsubscribe \u0111\u1ec3 h\u1ecd kh\u00f4ng kh\u00f4ng ph\u1ea3i nh\u1eadn nh\u1eefng email m\u00e0 h\u1ecd kh\u00f4ng h\u1ec1 quan t\u00e2m, v\u00e0 c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n.<\/p>\n

    C\u00f3 th\u1ec3 n\u00f3i, n\u1ebfu b\u1ea1n mu\u1ed1n chi\u1ebfn d\u1ecbch email marketing \u0111\u1ea1t hi\u1ec7u qu\u1ea3 th\u00ec \u0111\u00e2y l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c.<\/p>\n

    Theo d\u00f5i b\u00e1o c\u00e1o th\u1ed1ng k\u00ea<\/strong><\/h3>\n

    \u0110\u1ec3 bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c email marketing \u0111ang ho\u1ea1t nh\u01b0 th\u1ebf n\u00e0o, hi\u1ec7u qu\u1ea3 ra sao b\u1ea1n c\u1ea7n n\u1eafm r\u00f5 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n nh\u01b0:\u00a0<\/p>\n

      \n
    • T\u1ef7 l\u1ec7 m\u1edf mail, t\u1ef7 l\u1ec7 mail b\u1ecb t\u1eeb ch\u1ed1i<\/li>\n
    • S\u1ed1 l\u01b0\u1ee3ng unsubscribe bao nhi\u00eau<\/li>\n
    • T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o, v.v.<\/li>\n<\/ul>\n

      Nguy\u00ean t\u1eafc email marketing<\/strong><\/h2>\n

      \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch e-mail marketing c\u1ee7a b\u1ea1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 mong mu\u1ed1n b\u1ea1n c\u1ea7n t\u00f4n tr\u1ecdng nh\u1eefng nguy\u00ean t\u1eafc sau:<\/p>\n

      \n
      \"Nguy\u00ean
      Nguy\u00ean t\u1eafc email marketing.<\/figcaption><\/figure>\n<\/div>\n

      Nguy\u00ean t\u1eafc \u201c4 c\u00f3\u201d trong email marketing<\/strong><\/h3>\n
        \n
      • B\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng. M\u1ecdi th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc b\u1ea3o m\u1eadt tuy\u1ec7t \u0111\u1ed1i, kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i.<\/li>\n
      • Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o email qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng.<\/li>\n
      • Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt danh s\u00e1ch email m\u1edbi, l\u1ecdc b\u1ecf nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p.<\/li>\n
      • Ph\u00e2n lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 nh\u1eb1m x\u00e2y d\u1ef1ng v\u00e0 cung c\u1ea5p n\u1ed9i dung email ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n

        Nguy\u00ean t\u1eafc \u201c5 kh\u00f4ng\u201d trong email marketing<\/strong><\/h3>\n
          \n
        • Kh\u00f4ng thu th\u1eadp data kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u201cd\u1ec5 d\u00e3i\u201d. Kh\u00f4ng ch\u1ec9 l\u00e0m r\u00e1c data c\u1ee7a b\u1ea1n, m\u00e0 c\u00f2n g\u00e2y l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u00f9 h\u1ee3p.<\/li>\n
        • Kh\u00f4ng t\u1ef1 \u00fd th\u00eam ng\u01b0\u1eddi d\u00f9ng v\u00e0o danh s\u00e1ch nh\u1eadn email khi ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a h\u1ecd.<\/li>\n
        • Kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eeba d\u1ed1i kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00eam h\u1ecd v\u00e0o danh s\u00e1ch d\u1eef li\u1ec7u.<\/li>\n
        • Kh\u00f4ng s\u1eed d\u1ee5ng danh s\u00e1ch email th\u00f4ng qua vi\u1ec7c trao \u0111\u1ed5i mua b\u00e1n ho\u1eb7c d\u00f9ng chung v\u1edbi m\u1ed9t b\u00ean th\u1ee9 3.<\/li>\n
        • Kh\u00f4ng n\u00ean x\u00e2y d\u1ef1ng danh s\u00e1ch data email th\u00f4ng qua ghi ch\u00e9p th\u1ee7 c\u00f4ng hay tr\u00ean danh thi\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng ch\u1ec9 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ea5p l\u1ea1i r\u1ea5t t\u1ed1n th\u1eddi gian.<\/li>\n<\/ul>\n

          Nguy\u00ean nh\u00e2n khi\u1ebfn email marketing k\u00e9m hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

          N\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch email h\u00e0ng lo\u1ea1t m\u00e0 kh\u00f4ng tinh ch\u1ec9nh ph\u00f9 h\u1ee3p th\u00ec b\u1ea1n r\u1ea5t c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 g\u00e2y th\u1ea5t v\u1ecdng. C\u00f9ng t\u00ecm hi\u1ec3u 5 nguy\u00ean nh\u00e2n khi\u1ebfn cho ho\u1ea1t \u0111\u1ed9ng email marketing c\u1ee7a b\u1ea1n k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n

          Kh\u00f4ng hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

          M\u1ed9t chi\u1ebfn d\u1ecbch e-mail marketing s\u1ebd ch\u1eb3ng th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t n\u1ebfu b\u1ea1n ch\u1ea3 hi\u1ec3u g\u00ec v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 bi\u1ebft h\u1ecd c\u1ea7n g\u00ec, h\u00e0nh vi c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, v.v. R\u1ed3i t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng n\u1ed9i dung email ph\u00f9 h\u1ee3p.<\/p>\n

          Kh\u00f4ng c\u00e1 nh\u00e2n h\u00f3a email<\/strong><\/h3>\n

          Vi\u1ec7c ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh t\u1eebng nh\u00f3m theo c\u00e1c ti\u00eau ch\u00ed nh\u1ea5t \u0111\u1ecbnh s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c email c\u1ee7a m\u00ecnh. Ch\u1eb3ng ai mu\u1ed1n nh\u1eadn m\u1ed9t email m\u00e0 kh\u00f4ng d\u00e0nh cho m\u00ecnh ph\u1ea3i kh\u00f4ng n\u00e0o. V\u1eady n\u00ean c\u00e1 nh\u00e2n h\u00f3a email g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng email marketing cao h\u01a1n.<\/p>\n

          Ch\u1eb3ng h\u1ea1n, vi\u1ec7c m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 h\u1ecd \u0111ang quan t\u00e2m t\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi s\u1eafp \u0111\u01b0\u1ee3c ra m\u1eaft. H\u00e3y g\u1eedi cho h\u1ecd nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y thay v\u00ec th\u00f4ng tin s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 t\u1eebng mua.<\/p>\n

          Ti\u00eau \u0111\u1ec1 thi\u1ebfu hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n

          M\u1ed7i ng\u00e0y kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng \u201ct\u00e1\u201d email t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. H\u1ecd ch\u1ec9 m\u1edf nh\u1eefng email th\u1eadt s\u1ef1 g\u00e2y cho h\u1ecd s\u1ef1 quan t\u00e2m v\u00e0 ch\u00fa \u00fd.<\/p>\n

          Do \u0111\u00f3, c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 email c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ch\u1ecdn. Nh\u01b0ng ch\u1ec9 ch\u00e8n t\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ch\u01b0a kh\u00f4ng \u0111\u1ee7, b\u1ea1n c\u1ea7n g\u00e2y s\u1ef1 ch\u00fa \u00fd b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb h\u1ea5p d\u1eabn: h\u00e0i h\u01b0\u1edbc, vui nh\u1ed9n hay m\u1ed9t c\u00e2u h\u1ecfi, v.v.<\/p>\n

          Kh\u00f4ng theo d\u00f5i k\u1ebft qu\u1ea3<\/strong><\/h3>\n

          Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 chi\u1ebfn d\u1ecbch email marketing c\u1ee7a m\u00ecnh \u0111\u1ea1t hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/p>\n

          Theo d\u00f5i t\u1ef7 l\u1ec7 m\u1edf mail, t\u1ef7 l\u1ec7 click v\u00e0 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 m\u1edf mail v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m trong ng\u00e0y nh\u01b0 th\u1ebf n\u00e0o, v.v. B\u1eb1ng vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 li\u00ean t\u1ee5c c\u00e1c ch\u1ec9 s\u1ed1 s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra c\u00e1ch l\u00e0m hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

          Data c\u1ee7a b\u1ea1n kh\u00f4ng ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

          Vi\u1ec7c g\u1eedi email t\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u00f9 h\u1ee3p s\u1ebd khi\u1ebfn cho ho\u1ea1t \u0111\u1ed9ng email marketing c\u1ee7a b\u1ea1n tr\u1edf n\u00ean thi\u1ebfu hi\u1ec7u qu\u1ea3 v\u00e0 g\u00e2y l\u00e3ng ph\u00ed v\u00f4 c\u00f9ng.\u00a0<\/p>\n

          Do \u0111\u00f3, h\u00e3y c\u1eadp nh\u1eadt danh s\u00e1ch data c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 l\u1ecdc b\u1ecf nh\u1eefng data kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p.<\/p>\n

          T\u1ea1m k\u1ebft<\/strong><\/h2>\n

          Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 email marketing<\/strong> m\u00e0 Masterskills mu\u1ed1n chia s\u1ebb t\u1edbi c\u00e1c b\u1ea1n. Hy v\u1ecdng b\u00e0i vi\u1ebft s\u1ebd cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 c\u00e1ch l\u00e0m email marketing hi\u1ec7u qu\u1ea3.<\/p>\n

          N\u1ebfu b\u1ea1n c\u00f2n b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi, vui l\u00f2ng \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Email marketing kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef qu\u00e1 xa l\u1ea1 v\u1edbi d\u00e2n trong ng\u00e0nh, tuy nhi\u00ean v\u1edbi nh\u1eefng b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 marketing th\u00ec \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u00f2n m\u1edbi m\u1ebb.\u00a0 M\u1eddi b\u1ea1n c\u00f9ng Masterskills t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n v\u1ec1 email marketing l\u00e0 g\u00ec, l\u1ee3i \u00edch m\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48578"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48578"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48578\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}