{"id":48614,"date":"2023-12-17T00:28:38","date_gmt":"2023-12-17T00:28:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/top-20-thuat-ngu-marketing-trong-tieng-anh-ban-can-biet.html"},"modified":"2023-12-17T00:28:38","modified_gmt":"2023-12-17T00:28:38","slug":"top-20-thuat-ngu-marketing-trong-tieng-anh-ban-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/top-20-thuat-ngu-marketing-trong-tieng-anh-ban-can-biet.html","title":{"rendered":"Top 20 Thu\u1eadt Ng\u1eef Marketing Trong Ti\u1ebfng Anh B\u1ea1n C\u1ea7n Bi\u1ebft"},"content":{"rendered":"
\n

Marketing l\u00e0 m\u1ed9t ng\u00e0nh ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. Kh\u00f4ng ch\u1ec9 c\u00e1ch th\u1ee9c l\u00e0m marketing, c\u00f4ng c\u1ee5, hay chi\u1ebfn l\u01b0\u1ee3c m\u00e0 ngay c\u1ea3 thu\u1eadt ng\u1eef marketing c\u0169ng m\u1edf r\u1ed9ng kh\u00f4ng ng\u1eebng. \u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 ng\u00e0nh marketing c\u0169ng nh\u01b0 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu trong ng\u00e0nh n\u00e0y, b\u1ea1n c\u1ea7n n\u1eafm trong tay t\u1eeb \u0111i\u1ec3n chuy\u00ean ng\u00e0nh marketing v\u00e0 c\u00e1c thu\u1eadt ng\u1eef marketing<\/strong>.\u00a0<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, Masterskills t\u1ed5ng h\u1ee3p nh\u1eefng t\u1eeb v\u1ef1ng ti\u1ebfng Anh chuy\u00ean ng\u00e0nh marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t. C\u00f9ng t\u00ecm hi\u1ec3u nh\u00e9!<\/p>\n

Nh\u1eefng thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh marketing n\u00f3i chung<\/strong><\/h2>\n

1. Digital marketing<\/strong><\/h3>\n

Digital marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00f9ng Internet, k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Digital marketing bao g\u1ed3m nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0 social media marketing, video marketing, t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, v.v.\u00a0<\/p>\n

2. Inbound marketing<\/strong><\/h3>\n

Inbound marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.\u00a0<\/p>\n

Inbound marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u00f4ng qua vi\u1ec7c cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. C\u00e1c k\u00eanh \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung bao g\u1ed3m blog, social media, SEO, v.v.\u00a0<\/p>\n

3. Brand awareness<\/strong><\/h3>\n

Brand awareness c\u00f3 ngh\u0129a l\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. L\u00e0m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi ghi nh\u1edb v\u00e0 nh\u1eadn ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

Tuy nhi\u00ean, \u0111\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 h\u1ecd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o ra s\u1ea3n ph\u1ea9m g\u00ec v\u00e0 c\u00f2n l\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi gi\u1ea3i ph\u00e1p m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i.\u00a0<\/p>\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u00ec th\u1ebf, kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n qua c\u00e1c y\u1ebfu t\u1ed1 hi\u1ec7n h\u1eefu nh\u01b0 logo, m\u00e0u s\u1eafc, kh\u1ea9u hi\u1ec7u, m\u00e0 c\u00f2n n\u1eb1m \u1edf s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.\u00a0<\/p>\n

4. Positioning<\/strong><\/h3>\n

Positioning (\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u00fap cho doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00f3 l\u1ee3i th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

5. Buyer persona<\/strong><\/h3>\n

Buyer persona (t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua) hi\u1ec3u n\u00f4m na l\u00e0 m\u1ed9t h\u00ecnh m\u1eabu gi\u1ea3 \u0111\u1ecbnh v\u1ec1 ng\u01b0\u1eddi d\u00f9ng\/ng\u01b0\u1eddi mua. Buyer persona hi\u1ec3u n\u00f4m na l\u00e0 ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/p>\n

Buyer persona th\u01b0\u1eddng bao g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi, v.v. X\u00e2y d\u1ef1ng buyer persona c\u1ee5 th\u1ec3 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, kinh doanh, v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

6. Lead nurturing<\/strong><\/h3>\n

Lead nuturing l\u00e0 qu\u00e1 tr\u00ecnh gi\u00e1o d\u1ee5c v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng h\u1ecd tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (buyer\u2019s journey).\u00a0<\/p>\n

7. Contextual marketing<\/strong><\/h3>\n

Contextual marketing (ti\u1ebfp th\u1ecb theo ng\u1eef c\u1ea3nh) cung c\u1ea5p c\u00e1c n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m phong ph\u00fa cho ng\u01b0\u1eddi d\u00f9ng \u0111\u00fang l\u00fac, \u0111\u00fang n\u01a1i d\u1ef1a v\u00e0o nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0<\/p>\n

8. Ideal customer profile (ICP)<\/strong><\/h3>\n

Ideal customer profile (h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng) l\u00e0 b\u1ea3n m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng ti\u00eam n\u0103ng c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

ICP c\u00f3 th\u1ec3 bao g\u1ed3m bao g\u1ed3m c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd, t\u00e2m l\u00fd, h\u00e0nh vi ti\u00eau d\u00f9ng, s\u1edf th\u00edch, thu nh\u1eadp, n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

9. Marketing automation\u00a0<\/strong><\/h3>\n

Marketing automation l\u00e0 vi\u1ec7c v\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5\/k\u1ef9 thu\u1eadt \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c nhi\u1ec7m v\u1ee5 marketting.\u00a0<\/p>\n

C\u00e1c c\u00f4ng c\u1ee5\/ph\u1ea7n m\u1ec1m marketing automation cho ph\u00e9p b\u1ea1n ph\u00e2n ph\u1ed1i n\u1ed9i dung \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3, v\u00e0 t\u1eadp trung. T\u1eeb \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m chi ph\u00ed.\u00a0<\/p>\n

10. Segmentation<\/strong><\/h3>\n

Segmentation (ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng) l\u00e0 ho\u1ea1t \u0111\u1ed9ng chia c\u00e1c kh\u00e1ch h\u00e0ng\/kh\u00e1n gi\u1ea3 th\u00e0nh c\u00e1c nh\u00f3m\/ph\u00e2n kh\u00fac kh\u00e1c nhau d\u1ef1a tr\u00ean nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a h\u1ecd.\u00a0<\/p>\n

11. End-user<\/strong><\/h3>\n

End-user l\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u00f9ng, ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.\u00a0<\/p>\n

12. Case study<\/p>\n

T\u1eeb \u0111i\u1ec3n chuy\u00ean ng\u00e0nh marketing v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng (metrics)<\/strong><\/h2>\n

1. Churn rate<\/strong><\/h3>\n

Churn rate l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng ph\u1ea7n tr\u0103m t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i ho\u1eb7c ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. M\u1ed9t v\u00ed d\u1ee5 d\u1ec5 hi\u1ec3u l\u00e0 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng ng\u1eebng \u0111\u0103ng k\u00fd g\u00f3i c\u01b0\u1edbc m\u1ea1ng h\u00e0ng th\u00e1ng.\u00a0<\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh churn rate:\u00a0<\/p>\n

Churn rate = T\u1ed5ng kh\u00e1ch h\u00e0ng churn : T\u1ed5ng kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n

2. Cost per lead<\/strong><\/h3>\n

Cost per lead (CPL) l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 b\u1ea1n ph\u1ea3i b\u1ecf ra \u0111\u1ec3 thu v\u1ec1 m\u1ed9t lead.\u00a0<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 th\u01b0\u1eddng th\u1ea5y l\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (paid advertising). B\u1ea1n s\u1ebd th\u1ea5y s\u1ef1 t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp gi\u1eefa s\u1ed1 ti\u1ec1n ph\u1ea3i chi tr\u1ea3 cho Google Ads v\u1edbi s\u1ed1 l\u01b0\u1ee3ng lead b\u1ea1n mang v\u1ec1 cho website c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

3. Key performance indicator (KPI)<\/strong><\/h3>\n

Key performance indicator \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 theo d\u00f5i quy tr\u00ednh th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing.\u00a0<\/p>\n

Th\u00f4ng qua vi\u1ec7c \u0111\u1eb7t ra nh\u1eefng KPI \u0111\u00fang \u0111\u1eafn, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ti\u1ebfn \u0111\u1ed9, hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfc l\u01b0\u1ee3c marketing, t\u1eeb \u0111\u00f3 bi\u1ebft \u0111\u00e2u l\u00e0 c\u00e1i c\u1ea7n c\u1ea3i thi\u1ec7n.\u00a0<\/p>\n

4. Customer lifetime value (CLV)<\/strong><\/h3>\n

Customer lifetime value (gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng) l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong su\u1ed1t qu\u00e0 tr\u00ecnh h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00e0ng trung th\u00e0nh th\u00ec gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi (CLV) c\u00e0ng cao.\u00a0<\/p>\n

5. Net promoter score (NPS)<\/strong><\/h3>\n

Net promoter score l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd.\u00a0<\/p>\n

Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u0111o tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10.<\/p>\n

Ngu\u1ed3n tham kh\u1ea3o<\/em><\/strong>:<\/p>\n

Marketing terms<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Marketing l\u00e0 m\u1ed9t ng\u00e0nh ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. Kh\u00f4ng ch\u1ec9 c\u00e1ch th\u1ee9c l\u00e0m marketing, c\u00f4ng c\u1ee5, hay chi\u1ebfn l\u01b0\u1ee3c m\u00e0 ngay c\u1ea3 thu\u1eadt ng\u1eef marketing c\u0169ng m\u1edf r\u1ed9ng kh\u00f4ng ng\u1eebng. \u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 ng\u00e0nh marketing c\u0169ng nh\u01b0 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu trong ng\u00e0nh n\u00e0y, b\u1ea1n c\u1ea7n n\u1eafm trong tay t\u1eeb \u0111i\u1ec3n chuy\u00ean ng\u00e0nh marketing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48614"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48614"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48614\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}