{"id":48621,"date":"2023-12-17T00:29:56","date_gmt":"2023-12-17T00:29:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-ooh-la-gi-cac-hinh-thuc-quang-cao-ngoai-troi-an-tuong.html"},"modified":"2023-12-17T00:29:56","modified_gmt":"2023-12-17T00:29:56","slug":"quang-cao-ooh-la-gi-cac-hinh-thuc-quang-cao-ngoai-troi-an-tuong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-ooh-la-gi-cac-hinh-thuc-quang-cao-ngoai-troi-an-tuong.html","title":{"rendered":"Qu\u1ea3ng C\u00e1o OOH L\u00e0 G\u00ec? C\u00e1c H\u00ecnh Th\u1ee9c Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi \u1ea4n T\u01b0\u1ee3ng"},"content":{"rendered":"
\n

Ng\u00e0y nay, qu\u1ea3ng c\u00e1o online \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p v\u00e0 xem \u0111\u1ee7 lo\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng ngay tr\u00ean \u0111i\u1ec7n tho\u1ea1i. Nh\u01b0ng c\u0169ng kh\u00f4ng v\u00ec v\u1eady m\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c \u201c\u0111i v\u00e0o d\u0129 v\u00e3ng\u201d. Qu\u1ea3ng c\u00e1o OOH<\/strong> ch\u00ednh l\u00e0 m\u1ed9t trong c\u00e1c v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t.<\/p>\n

V\u1eady OOH ngh\u0129a l\u00e0 g\u00ec v\u00e0 c\u00f3 c\u00e1c h\u00ecnh th\u1ee9c n\u00e0o ph\u1ed5 bi\u1ebfn nh\u1ea5t? C\u00f9ng hi\u1ec3u ngay nh\u00e9<\/p>\n

Qu\u1ea3ng c\u00e1o OOH ngh\u0129a l\u00e0 g\u00ec?<\/strong><\/h2>\n

Thu\u1eadt ng\u1eef OOH l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u201cOut of home<\/strong>\u201d, hay c\u00f2n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng khi h\u1ecd \u201cra kh\u1ecfi nh\u00e0\u201d. OOH advertising<\/strong> th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ecbch l\u00e0 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, nh\u01b0ng m\u1ee9c \u0111\u1ed9 bao qu\u00e1t c\u1ee7a n\u00f3 th\u1ef1c ch\u1ea5t kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n t\u1ea1i c\u00e1c v\u1ecb tr\u00ed ven \u0111\u01b0\u1eddng hay ng\u00e3 t\u01b0 th\u00e0nh ph\u1ed1.<\/p>\n

Qu\u1ea3ng c\u00e1o OOH bao h\u00e0m c\u1ea3 hai h\u00ecnh th\u1ee9c indoor v\u00e0 outdoor marketing.<\/p>\n

    \n
  • Outdoor marketing: c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 m\u00e0n h\u00ecnh LED, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng, bi\u1ec3n qu\u1ea3ng c\u00e1o, v.v.<\/li>\n
  • Indoor marketing: r\u1ea1p chi\u1ebfu phim, si\u00eau th\u1ecb, s\u00e2n v\u1eadn \u0111\u1ed9ng kh\u00e9p k\u00edn, thang m\u00e1y, v.v.<\/li>\n<\/ul>\n

    C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o out of home advertising c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m l\u00e0 lu\u00f4n xu\u1ea5t hi\u1ec7n \u1edf n\u01a1i c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi. B\u1edfi v\u1eady, v\u1ecb tr\u00ed \u0111\u1eb7t OOH s\u1ebd ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng, g\u1ea7n nh\u01b0 bao qu\u00e1t kh\u00f4ng gian b\u00ean ngo\u00e0i c\u1eeda nh\u00e0.<\/p>\n

    Song song v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u0169ng \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi li\u00ean t\u1ee5c \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c cao. V\u00e0 \u0111\u00e2y ch\u1eb3ng ph\u1ea3i l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing s\u00e1ng t\u1ea1o \u01b0?<\/p>\n

    Vai tr\u00f2 c\u1ee7a OOH trong Marketing doanh nghi\u1ec7p<\/strong><\/h2>\n

    V\u1eady OOH marketing mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p?<\/p>\n

    Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c, b\u1ec1n v\u1eefng<\/strong><\/h3>\n

    Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi gi\u1eef vai tr\u00f2 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh ban \u0111\u1ea7u, t\u1eeb \u0111\u00f3 m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng sau khi m\u1ed9t chi\u1ebfn d\u1ecbch OOH k\u1ebft th\u00fac, 36% s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ghi nh\u1edb c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y. <\/p>\n

    V\u00e0 \u0111\u1ed9 nh\u1eadn th\u1ee9c v\u1ec1 qu\u1ea3ng c\u00e1o \u0111\u00f3 sau 6 tu\u1ea7n v\u1eabn \u1edf m\u1ee9c 35%. \u0110i\u1ec1u n\u00e0y l\u00e0 minh ch\u1ee9ng cho \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a OOH trong ti\u1ebfp th\u1ecb.<\/p>\n

    K\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u201cb\u1eadn r\u1ed9n\u201d<\/strong><\/h3>\n

    M\u1eb7t b\u1eb1ng chung ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eddi hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 tr\u1edf n\u00ean b\u1eadn r\u1ed9n h\u01a1n nhi\u1ec1u so v\u1edbi ng\u00e0y x\u01b0a. Ch\u00ednh ch\u00fang ta c\u0169ng c\u00f3 xu h\u01b0\u1edbng t\u1ed1i \u01b0u m\u1ecdi th\u1eddi gian \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u vi\u1ec7c h\u01a1n. V\u00ec v\u1eady th\u1eddi gian \u0111i tr\u00ean \u0111\u01b0\u1eddng ng\u1eabu nhi\u00ean l\u1ea1i tr\u1edf th\u00e0nh th\u1eddi gian r\u1ea3nh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi b\u1eadn r\u1ed9n.<\/p>\n

    Qu\u1ea3ng c\u00e1o OOH c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ch\u00ednh kho\u1ea3ng th\u1eddi gian n\u00e0y \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

    Ch\u1ea1m t\u1edbi t\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng<\/strong><\/h3>\n

    H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh b\u1edfi ph\u1ea3i c\u00f3 \u0111\u1ebfn 98% ng\u01b0\u1eddi d\u00e2n hay ti\u1ebfp x\u00fac v\u1edbi OOH v\u1edbi t\u1ea7n su\u1ea5t 1 l\u1ea7n\/tu\u1ea7n l\u00e0 \u00edt nh\u1ea5t.<\/p>\n

    N\u00f3 c\u0169ng h\u01b0\u1edbng t\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 doanh nh\u00e2n, kh\u00e1ch du l\u1ecbch, ng\u01b0\u1eddi mua s\u1eafm, v.v. C\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00edch h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u0169ng tr\u1ea3i d\u00e0i t\u1eeb c\u00e1c b\u1ea1n tr\u1ebb \u0111\u1ebfn l\u1edbp ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n.<\/p>\n

    C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o <\/strong>ngo\u00e0i tr\u1eddi<\/strong><\/h2>\n

    Billboard<\/strong><\/h3>\n
    \n
    \"billboard
    Qu\u1ea3ng c\u00e1o billboard l\u00e0 d\u1ea1ng ph\u1ed5 bi\u1ebfn trong OOH marketing.<\/figcaption><\/figure>\n<\/div>\n

    OOH tr\u00ean billboard l\u00e0 lo\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn \u1edf c\u00e1c th\u00e0nh ph\u1ed1 hi\u1ec7n \u0111\u1ea1i. Billboard c\u00f3 ngh\u0129a l\u00e0 c\u00e1c \u00e1p ph\u00edch, bi\u1ec3n qu\u1ea3ng c\u00e1o l\u1edbn th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00e1c v\u1ecb tr\u00ed cao nh\u01b0 tr\u00ean c\u1ed9t, tr\u00ean n\u00f3c nh\u00e0. <\/p>\n

    Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o OOH th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c b\u1ea3ng chi\u1ebfu \u0111i\u1ec7n t\u1eed, h\u1ed9p \u0111\u00e8n, m\u00e0n h\u00ecnh LCD, m\u00e0n h\u00ecnh LED, c\u1ea3m \u1ee9ng, v.v.<\/p>\n

    Billboard th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i c\u00f3 m\u1eadt \u0111\u1ed9 giao th\u00f4ng cao v\u00e0 th\u1eddi gian qu\u1ea3ng c\u00e1o c\u0169ng kh\u00f4ng k\u00e9o d\u00e0i.<\/p>\n

    Transit<\/strong><\/h3>\n
    \n
    B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p transit<\/figcaption><\/figure>\n<\/div>\n

    Qu\u1ea3ng c\u00e1o OOH qua transit ch\u00ednh l\u00e0 qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n c\u00f4ng c\u00f4ng, ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 tr\u00ean taxi, xe bu\u00fdt, t\u00e0u, thuy\u1ec1n, v.v. <\/p>\n

    B\u1ea1n s\u1ebd hay b\u1eaft g\u1eb7p d\u1ea1ng qu\u1ea3ng c\u00e1o n\u00e0y tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1eddi trang, th\u1ef1c ph\u1ea9m, v.v.<\/p>\n

    Lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 c\u00e1c quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 thi c\u00f4ng v\u00e0 thi\u1ebft k\u1ebf, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean xe bu\u00fdt th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf m\u1eb7t ngang c\u1ee7a xe.<\/p>\n

    POSM<\/strong><\/h3>\n

    POSM (Points of Sales Material) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 d\u1ea1ng qu\u1ea3ng c\u00e1o ph\u1ee5 tr\u1ee3 tr\u1ef1c quan. B\u1ea1n s\u1ebd b\u1eaft g\u1eb7p c\u00e1c gian tr\u01b0ng b\u00e0y t\u1ea1i khu vui ch\u01a1i gi\u1ea3i tr\u00ed ho\u1eb7c si\u00eau th\u1ecb l\u1edbn.<\/p>\n

    Tu\u1ef3 v\u00e0o ng\u00e2n s\u00e1ch v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch m\u00e0 POSM s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng linh ho\u1ea1t. Ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1edd r\u01a1i, gian h\u00e0ng, d\u00e2y treo s\u1ea3n ph\u1ea9m, t\u1ee7 k\u1ec7, v.v. POSM c\u0169ng c\u00f3 hai lo\u1ea1i ch\u00ednh:<\/p>\n

      \n
    • POS: \u0111i\u1ec3m b\u00e1n h\u00e0ng n\u01a1i ng\u01b0\u1eddi b\u00e1n tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng.<\/li>\n
    • POP (Point of Purchase): \u0111i\u1ec3m mua h\u00e0ng, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n

      POS v\u00e0 POP c\u00f3 kh\u00e1 nhi\u1ec1u \u0111i\u1ec3m gi\u1ed1ng nhau, tu\u1ef3 v\u00e0o g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n m\u00e0 c\u00e1ch s\u1eed d\u1ee5ng s\u1ebd kh\u00e1c bi\u1ec7t.<\/p>\n

      Street Furniture (qu\u1ea3ng c\u00e1o \u0111\u01b0\u1eddng ph\u1ed1)<\/strong><\/h3>\n
      \n
      \"Qu\u1ea3ng
      M\u1ee5c ti\u00eau l\u1edbn nh\u1ea5t c\u1ee7a OOH l\u00e0 g\u00e2y h\u1ee9ng th\u00fa, s\u1ef1 t\u00f2 m\u00f2.<\/figcaption><\/figure>\n<\/div>\n

      N\u1ebfu Billboard l\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean cao th\u00ec street furniture l\u1ea1i l\u00e0 qu\u1ea3ng c\u00e1o \u1edf t\u1ea7m nh\u00ecn th\u1ea5p. B\u1ea1n s\u1ebd b\u1eaft g\u1eb7p c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y \u1edf c\u00e1c bi\u1ec3n hi\u1ec7u qu\u1ea3ng c\u00e1o tr\u00ean gh\u1ebf xe bu\u00fdt, ven \u0111\u01b0\u1eddng, gh\u1ebf trong c\u00f4ng vi\u00ean, b\u1ed1t \u0111i\u1ec7n tho\u1ea1i, v.v.<\/p>\n

      Qu\u1ea3ng c\u00e1o OOH ch\u00ednh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a Ambient marketing, \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

      Roadshow<\/strong><\/h3>\n

      Roadshow c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ef1 ki\u1ec7n qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1. H\u00ecnh th\u1ee9c OOH trong marketing n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1edfi r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 g\u1eb7p c\u00e1c \u0111o\u00e0n xe m\u00e1y, xe \u0111\u1ea1p di\u1ec5u h\u00e0nh tr\u00ean ph\u1ed1 v\u1edbi c\u00e1c ph\u1ee5 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t c\u1ee7a h\u00e3ng. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 PG PB c\u0169ng m\u1eb7c \u0111\u1ed3ng ph\u1ee5c c\u1ee7a nh\u00e3n h\u00e0ng v\u00e0 ph\u00e1t t\u1edd r\u01a1i \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng.<\/p>\n

      \n
      \"roadshow
      \u00a9SeABank<\/figcaption><\/figure>\n<\/div>\n

      C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o <\/strong>ngo\u00e0i tr\u1eddi l\u00e0 g\u00ec?<\/strong><\/h2>\n

      \u0110\u1ec3 ti\u1ebfn h\u00e0nh advertising OOH th\u00e0nh c\u00f4ng, th\u00f4ng th\u01b0\u1eddng b\u1ea1n s\u1ebd c\u1ea7n l\u00e0m c\u00e1c b\u01b0\u1edbc nh\u01b0 sau:<\/p>\n

      B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n

      Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi c\u00f3 th\u1ec3 gi\u00fap h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o OOH hi\u1ec7u qu\u1ea3. Qu\u1ea3ng c\u00e1o b\u1eb1ng m\u00e0n h\u00ecnh LED l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n t\u1ea1i, ti\u1ebfp \u0111\u1ebfn l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng.<\/p>\n

      Ngo\u00e0i ra, tham kh\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch out of home advertising c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0 c\u00e1ch b\u1ea1n tham kh\u1ea3o v\u00e0 r\u00fat kinh nghi\u1ec7m. T\u1eeb \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 cho ra \u0111\u1eddi c\u00e1c ph\u01b0\u01a1ng \u00e1n s\u00e1ng t\u1ea1o, t\u1ed1i \u0111a ho\u00e1 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

      B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh<\/strong> \u0111\u1ed1i t\u01b0\u1ee3ng<\/strong> kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n

      Ti\u1ebfp \u0111\u1ebfn b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh s\u1ebd l\u00e0 ai, c\u00e1c \u0111\u1ecba \u0111i\u1ec3m h\u1ecd hay lui t\u1edbi, c\u0169ng nh\u01b0 s\u1edf th\u00edch, th\u00f3i quen, h\u00e0nh vi c\u1ee7a h\u1ecd.<\/p>\n

      C\u00f3 v\u1eady, b\u1ea1n m\u1edbi c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 h\u00ecnh \u1ea3nh, n\u1ed9i dung, v\u00e0 \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p. Qu\u1ea3ng c\u00e1o \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang ch\u1ed7, \u0111\u00fang th\u1eddi \u0111i\u1ec3m th\u00ec chi\u1ebfn d\u1ecbch m\u1edbi c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

      B\u01b0\u1edbc 3: <\/strong>M<\/strong>\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch<\/strong> l\u00e0 g\u00ec?<\/strong><\/h3>\n

      \u0110\u1ec3 l\u1ef1a ch\u1ecdn s\u1ed1 l\u01b0\u1ee3ng, t\u1ea7n su\u1ea5t, v\u00e0 th\u1eddi gian qu\u1ea3ng c\u00e1o l\u00fd t\u01b0\u1edfng, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch OOH.<\/p>\n

      V\u00ed d\u1ee5<\/strong><\/em>, chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau ra m\u1eaft s\u1ea3n ph\u1ea9m s\u1ebd c\u1ea7n s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t. C\u00f2n v\u1edbi m\u1ee5c ti\u00eau t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch s\u1ebd c\u1ea7n \u0111\u1ebfn th\u1eddi gian tri\u1ec3n khai d\u00e0i h\u01a1n.<\/p>\n

      B\u01b0\u1edbc 4: Thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh<\/strong>, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

      Trong b\u01b0\u1edbc thi\u1ebft k\u1ebf v\u00e0 ch\u1ecdn h\u00ecnh \u1ea3nh c\u00f9ng th\u00f4ng \u0111i\u1ec7p, b\u1ea1n c\u1ea7n h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh t\u1eeb b\u01b0\u1edbc 2. Ngo\u00e0i ra, th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh c\u1ea7n \u0111\u1eb7c bi\u1ec7t m\u00e0 v\u1eabn n\u1ebfu \u0111\u01b0\u1ee3c t\u1ed5ng th\u1ec3 chi\u1ebfn d\u1ecbch chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      B\u01b0\u1edbc 5: <\/strong>Quy\u1ebft \u0111\u1ecbnh<\/strong> ng\u00e2n s\u00e1ch<\/strong><\/h3>\n

      Ng\u00e2n s\u00e1ch l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu trong m\u1ecdi chi\u1ebfn d\u1ecbch. N\u00f3 c\u0169ng quy\u1ebft \u0111\u1ecbnh v\u1ecb tr\u00ed, h\u00ecnh th\u1ee9c, v\u00e0 th\u1eddi gian h\u1ee3p l\u00fd cho ph\u00e9p chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh.<\/p>\n

      C\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 t\u0103ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nhi\u1ec1u th\u1eddi gian h\u01a1n n\u00ean th\u01b0\u1eddng \u0111\u1eaft \u0111\u1ecf h\u01a1n chi\u1ebfn d\u1ecbch c\u00f3 th\u1eddi gian ng\u1eafn. Ngo\u00e0i ra, chi ph\u00ed qu\u1ea3ng c\u00e1o \u1edf th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, TP. HCM, \u0110\u00e0 N\u1eb5ng s\u1ebd cao h\u01a1n c\u00e1c t\u1ec9nh.<\/p>\n

      \n
      \"ng\u00e2n
      V\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u00e0ng \u1edf n\u01a1i d\u1ec5 nh\u00ecn th\u00ec ng\u00e2n s\u00e1ch c\u00e0ng cao.<\/figcaption><\/figure>\n<\/div>\n

      B\u01b0\u1edbc 6: <\/strong>T<\/strong>ri\u1ec3n khai<\/strong> k\u1ebf ho\u1ea1ch<\/strong><\/h3>\n

      Sau khi \u0111\u00e3 ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u tri\u1ec3n khai chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean h\u00ecnh th\u1ee9c, s\u1ed1 l\u01b0\u1ee3ng, ng\u00e2n s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c v\u1ea1ch ra nh\u01b0 tr\u00ean.<\/p>\n

      M\u1eb9o \u0111\u1ec3 chi\u1ebfn d\u1ecbch OOH hi\u1ec7u qu\u1ea3 tri\u1ec7t \u0111\u1ec3<\/strong><\/h2>\n

      B\u00ean c\u1ea1nh vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc tri\u1ec3n khai chi\u1ebfn d\u1ecbch nh\u01b0 tr\u00ean, \u0111\u00e2u l\u00e0 c\u00e1c m\u1eb9p hay \u0111\u1ec3 qu\u1ea3ng c\u00e1o OOH \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng?<\/p>\n

      H\u00e3y s\u00e1ng t\u1ea1o h\u1ebft s\u1ee9c c\u00f3 th\u1ec3<\/strong><\/h3>\n

      Chi\u1ebfn d\u1ecbch marketing out of home<\/strong> l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n tho\u1ea3 s\u1ee9c s\u00e1ng t\u1ea1o v\u00e0 th\u1ec3 hi\u1ec7n m\u00ecnh trong th\u1ebf gi\u1edbi marketing. \u00a0<\/p>\n

      C\u00f3 kh\u00f4ng \u00edt c\u00e1c v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o OOH th\u00e0nh c\u00f4ng v\u00ec \u0111\u1ed9 s\u00e1ng t\u1ea1o ngo\u00e0i s\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng, C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i nh\u01b0 McDonald\u2019s, bia Heineken, cho \u0111\u1ebfn c\u00e1c nh\u00e3n h\u00e0ng Vi\u1ec7t Nam nh\u01b0 Baemin, l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 marketing \u0111\u00e3 th\u00e0nh c\u00f4ng \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n kh\u00f3 phai.<\/p>\n

      \n
      \"baemin
      Chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n.<\/figcaption><\/figure>\n<\/div>\n

      Ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m m\u1ed9t c\u00e1ch th\u00f4ng minh<\/strong><\/h3>\n

      Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong advertising OOH ch\u00ednh l\u00e0 \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7t qu\u1ea3ng c\u00e1o. C\u1ea7n xem x\u00e9t v\u1ecb tr\u00ed n\u00e0o h\u1ee3p v\u1edbi t\u00ednh ch\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o nh\u1ea5t, \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem v\u00e0 t\u1ea7n su\u1ea5t, m\u1eadt \u0111\u1ed9 nh\u1eefng ai c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o.<\/p>\n

      Ngo\u00e0i ra, t\u1eadp trung qu\u1ea3ng c\u00e1o \u1edf nh\u1eefng n\u01a1i c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1eb7t qu\u1ea3ng c\u00e1o r\u1ea3i r\u00e1c \u1edf nhi\u1ec1u ch\u1ed7. H\u00e3y ch\u1ecdn n\u01a1i c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

      G\u00e2y \u1ea5n t\u01b0\u1ee3ng trong th\u1eddi gian ng\u1eafn<\/strong><\/h4>\n

      V\u1edbi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u01a1n gi\u1ea3n m\u00e0 v\u1eabn \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng. <\/p>\n

      V\u00ec th\u1eddi gian ng\u01b0\u1eddi kh\u00e1c nh\u00ecn v\u00e0o t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o th\u1eadm ch\u00ed ch\u1ec9 k\u00e9o d\u00e0i trong t\u1ea7m v\u00e0i gi\u00e2y, d\u00f2ng th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn, h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o b\u1eaft m\u1eaft, k\u1ebft h\u1ee3p v\u1edbi k\u00edch th\u01b0\u1edbc qu\u1ea3ng c\u00e1o l\u1edbn v\u00e0 \u0111\u1ecba \u0111i\u1ec3m th\u00edch h\u1ee3p s\u1ebd g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u00e0 tr\u01b0\u1eddng t\u1ed3n trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

      K\u1ebft<\/strong><\/h2>\n

      Qu\u1ea3ng c\u00e1o OOH<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb ph\u1ed5 bi\u1ebfn ng\u00e0y nay. R\u1ea5t nhi\u1ec1u nh\u00e3n h\u00e0ng l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, n\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang, c\u00e1c marketer s\u1ebd c\u1ea7n \u0111\u1ebfn s\u1ee9c s\u00e1ng t\u1ea1o v\u00e0 linh ho\u1ea1t nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

      Mong r\u1eb1ng qua chia s\u1ebb c\u1ee7a Masterskills, b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 OOH advertising. \u0110\u1eebng qu\u00ean \u0111\u1ebfn v\u1edbi Masterskills \u0111\u1ec3 c\u00f3 nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 marketing v\u00e0 c\u1ea3 c\u00e1c ng\u00e0nh hot kh\u00e1c nh\u00e9.<\/p>\n

      OOH trong marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Ng\u00e0y nay, qu\u1ea3ng c\u00e1o online \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p v\u00e0 xem \u0111\u1ee7 lo\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng ngay tr\u00ean \u0111i\u1ec7n tho\u1ea1i. Nh\u01b0ng c\u0169ng kh\u00f4ng v\u00ec v\u1eady m\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c \u201c\u0111i v\u00e0o d\u0129 v\u00e3ng\u201d. Qu\u1ea3ng c\u00e1o OOH ch\u00ednh l\u00e0 m\u1ed9t trong c\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48621"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48621"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48621\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}