{"id":48650,"date":"2023-12-17T00:34:39","date_gmt":"2023-12-17T00:34:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dao-duc-trong-marketing-nguyen-tac-co-ban-va-vi-du-thuc-te.html"},"modified":"2023-12-17T00:34:39","modified_gmt":"2023-12-17T00:34:39","slug":"dao-duc-trong-marketing-nguyen-tac-co-ban-va-vi-du-thuc-te","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dao-duc-trong-marketing-nguyen-tac-co-ban-va-vi-du-thuc-te.html","title":{"rendered":"\u0110\u1ea1o \u0110\u1ee9c Trong Marketing \u2013 Nguy\u00ean T\u1eafc C\u01a1 B\u1ea3n V\u00e0 V\u00ed D\u1ee5 Th\u1ef1c T\u1ebf"},"content":{"rendered":"
\n

\u0110\u1ea1o \u0111\u1ee9c trong Marketing<\/strong> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh. M\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t l\u00e0 s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c duy tr\u00ec c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c. Vi\u1ec7c truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn danh ti\u1ebfng c\u0169ng nh\u01b0 k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

V\u1eady c\u1ee5 th\u1ec3 \u0111\u1ea1o \u0111\u1ee9c trong Marketing l\u00e0 g\u00ec? \u0110\u00e2u l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf? H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

\u0110\u1ea1o \u0111\u1ee9c trong Marketing (Ethical Marketing) l\u00e0 g\u00ec?<\/strong><\/h2>\n

\u0110\u1ea1o \u0111\u1ee9c trong Marketing \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u00e1 tr\u00ecnh c\u00e1c c\u00f4ng ty ti\u1ebfp th\u1ecb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c b\u00ean li\u00ean quan \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

\n
\"ethical
\u0110\u1ea1o \u0111\u1ee9c trong Marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

\u0110\u1ea1o \u0111\u1ee9c trong Marketing hay Ethical Marketing<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c; n\u00f3 l\u00e0 m\u1ed9t tri\u1ebft l\u00fd. \u0110\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o trung th\u1ef1c v\u00e0 \u0111\u00e1ng tin c\u1eady. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty. \u0110\u00f3 ch\u1ec9 l\u00e0 hai trong nhi\u1ec1u c\u00e1ch \u0111\u1ea3m b\u1ea3o \u0111\u1ea1o \u0111\u1ee9c trong Marketing c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

M\u1ed9t c\u00f4ng ty t\u1eadp trung v\u00e0o \u0111\u1ea1o \u0111\u1ee9c trong Marketing \u0111\u00e1nh gi\u00e1 c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd t\u1eeb g\u00f3c \u0111\u1ed9 kinh doanh (t\u1ee9c l\u00e0 li\u1ec7u m\u1ed9t s\u00e1ng ki\u1ebfn c\u1ee5 th\u1ec3 c\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn mong mu\u1ed1n hay kh\u00f4ng) c\u0169ng nh\u01b0 quan \u0111i\u1ec3m \u0111\u1ea1o \u0111\u1ee9c (t\u1ee9c l\u00e0 li\u1ec7u m\u1ed9t quy\u1ebft \u0111\u1ecbnh c\u00f3 \u0111\u00fang \u0111\u1eafn v\u1ec1 m\u1eb7t \u0111\u1ea1o \u0111\u1ee9c).<\/p>\n

Nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c trong Marketing<\/strong><\/h2>\n

\u0110\u1ec3 th\u1ef1c thi Ethical Marketing hay \u0111\u1ea1o \u0111\u1ee9c trong Marketing, \u0111\u00e2y l\u00e0 c\u00e1c nguy\u00ean t\u1eafc ch\u00ednh c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o:<\/p>\n

    \n
  • C\u00f4ng b\u1eb1ng: <\/strong>Hay c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 thi\u1ebft l\u1eadp c\u00f4ng b\u1eb1ng l\u00e0m nguy\u00ean t\u1eafc ra quy\u1ebft \u0111\u1ecbnh trong kinh doanh. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p cam k\u1ebft gi\u00e1 c\u1ea3, l\u01b0\u01a1ng th\u01b0\u1edfng h\u1ee3p l\u00fd, v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/li>\n
  • Trung th\u1ef1c:<\/strong> N\u1ec1n t\u1ea3ng c\u1ee7a h\u00e0nh vi \u0111\u1ea1o \u0111\u1ee9c l\u00e0 t\u00ednh trung th\u1ef1c. C\u00e1c c\u00f4ng ty trung th\u1ef1c s\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin th\u1ef1c t\u1ebf v\u1ec1 ch\u1ee9c n\u0103ng v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. Ta c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng c\u1ed1 g\u1eafng g\u00e2y hi\u1ec3u l\u1ea7m hay nh\u1ea7m l\u1eabn.<\/li>\n
  • Tr\u00e1ch nhi\u1ec7m:<\/strong> C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh theo nhi\u1ec1u c\u00e1ch. Ch\u00fang bao g\u1ed3m ngh\u0129a v\u1ee5 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady, h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ed1i x\u1eed t\u00f4n tr\u1ecdng v\u1edbi nh\u00e2n vi\u00ean ho\u1eb7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng.<\/li>\n
  • Minh b\u1ea1ch:<\/strong> Hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 c\u00f4ng khai v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ea1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1ch \u1ee9ng x\u1eed v\u1edbi nh\u00e2n vi\u00ean, t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a v\u0103n ho\u00e1 c\u00f4ng ty c\u0169ng nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111\u1ebfn x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng.<\/li>\n<\/ul>\n

    Ethical Marketing trong m\u00f4 h\u00ecnh Marketing Mix<\/strong><\/h2>\n

    V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a \u0111\u1ea1o \u0111\u1ee9c trong Marketing. \u1ede ph\u1ea7n ti\u1ebfp theo, Masterskills s\u1ebd \u0111\u00e0o s\u00e2u h\u01a1n v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa Ethical Marketing trong m\u00f4 h\u00ecnh Marketing Mix.\u00a0<\/p>\n

    Marketing Mix l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn trong vi\u1ec7c ho\u1ea1t \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c Marketing. \u1ede m\u1ee9c \u0111\u1ed9 c\u01a1 b\u1ea3n m\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m 4P: Product (s\u1ea3n ph\u1ea9m), Price (gi\u00e1 c\u1ea3), Place (\u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng) v\u00e0 Promotion (qu\u1ea3ng b\u00e1)<\/strong>.<\/p>\n

    Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c \u0111\u1ea3m b\u1ea3o c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c trong Marketing \u1edf c\u1ea3 b\u1ed1n kh\u00eda c\u1ea1nh tr\u00ean l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 nh\u1eadn l\u1ea1i s\u1ebd t\u01b0\u01a1ng x\u1ee9ng n\u1ebfu c\u00f3 th\u1ec3 l\u1ed3ng gh\u00e9p t\u00ednh \u0111\u1ea1o \u0111\u1ee9c trong kinh doanh.\u00a0\u00a0<\/p>\n

    \u0110\u1ea1o \u0111\u1ee9c trong Marketing \u1edf kh\u00eda c\u1ea1nh s\u1ea3n ph\u1ea9m (Product)<\/strong><\/h3>\n

    Marketer th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c li\u00ean quan \u0111\u1ebfn kh\u00eda c\u1ea1nh s\u1ea3n ph\u1ea9m. C\u1ee5 th\u1ec3 h\u01a1n l\u00e0 ho\u1ea1ch \u0111\u1ecbnh v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.\u00a0<\/p>\n

    V\u00ed d\u1ee5, trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, v\u00ec c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c trong Marketing \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn \u00edt h\u01a1n m\u1ee9c c\u1ea7n thi\u1ebft, d\u1eabn \u0111\u1ebfn vi\u1ec7c s\u1ea3n ph\u1ea9m b\u1ecb l\u1ed7i \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. H\u1ec7 qu\u1ea3 t\u1ea5t y\u1ebfu l\u00e0 ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c c\u1ee7a c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan.<\/p>\n

    \u0110\u1ea1o \u0111\u1ee9c trong Marketing \u1edf kh\u00eda c\u1ea1nh gi\u00e1 c\u1ea3 (Price)<\/strong><\/h3>\n

    \u0110\u1ecbnh gi\u00e1 c\u00f3 l\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c kh\u00f3 nh\u1ea5t khi \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch t\u1eeb quan \u0111i\u1ec3m \u0111\u1ea1o \u0111\u1ee9c trong Marketing. V\u1ec1 c\u01a1 b\u1ea3n, gi\u00e1 c\u1ea3 ph\u1ea3i b\u1eb1ng ho\u1eb7c t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi l\u1ee3i \u00edch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c.\u00a0<\/p>\n

    Tuy nhi\u00ean, ta c\u00f3 th\u1ec3 th\u1ea5y vi\u1ec7c t\u0103ng gi\u00e1 b\u1ea5t h\u1ee3p l\u00fd \u0111\u01b0\u1ee3c di\u1ec5n ra kh\u00e1 th\u01b0\u1eddng xuy\u00ean. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb mong mu\u1ed1n gia t\u0103ng l\u1ee3i nhu\u1eadn hay v\u1ecb tr\u00ed \u0111\u1ed9c quy\u1ec1n c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

    \u0110\u1ea1o \u0111\u1ee9c trong Marketing \u1edf kh\u00eda c\u1ea1nh \u0111i\u1ec3m b\u00e1n (Place)<\/strong><\/h3>\n

    C\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u1eb7t \u0111\u1ea1o \u0111\u1ee9c trong Marketing \u1edf kh\u00eda c\u1ea1nh \u0111i\u1ec3m b\u00e1n th\u01b0\u1eddng n\u1eb1m ngo\u00e0i t\u1ea7m ki\u1ec3m so\u00e1t. Vi\u1ec7c nh\u1eadn di\u1ec7n vi\u1ec7c vi ph\u1ea1m \u0111\u1ea1o \u0111\u1ee9c \u1edf t\u1eebng k\u00eanh l\u00e0 kh\u00e1c nhau t\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

    Trong h\u1ec7 th\u1ed1ng c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, n\u1ebfu c\u00e1c th\u00e0nh vi\u00ean trong k\u00eanh s\u1eed d\u1ee5ng quy\u1ec1n l\u1ef1c c\u1ee7a h\u1ecd v\u00e0o m\u1ee5c \u0111\u00edch x\u1ea5u, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 r\u1ea5t kh\u00f3 \u0111\u1ec3 ng\u0103n ch\u1eb7n.<\/p>\n

    \u0110\u1ea1o \u0111\u1ee9c trong Marketing \u1edf kh\u00eda c\u1ea1nh qu\u1ea3ng b\u00e1 (Promotion)<\/strong><\/h3>\n

    C\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c trong Marketing li\u00ean quan \u0111\u1ebfn qu\u1ea3ng b\u00e1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a qu\u1ea3ng c\u00e1o. Ng\u00e0y nay, qu\u1ea3ng c\u00e1o \u0111\u00e3 tr\u1edf th\u00e0nh \u201cm\u1ed9t quy\u1ec1n l\u1ef1c trong x\u00e3 h\u1ed9i\u201d. Qu\u1ea3ng c\u00e1o n\u00f3i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhi\u1ec1u \u0111i\u1ec1u. Ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi qu\u1ea3ng c\u00e1o \u1edf nhi\u1ec1u kh\u00eda c\u1ea1nh.<\/p>\n

    Ch\u00fang ch\u1ec9 cho ng\u01b0\u1eddi xem l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 mua m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3, s\u1eed d\u1ee5ng n\u00f3 v\u00e0 sau \u0111\u00f3 mua m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 kh\u00e1c \u0111\u1ec3 thay th\u1ebf n\u00f3. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb qu\u1ea3ng c\u00e1o r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 h\u1ea1nh ph\u00fac. C\u0169ng ch\u00ednh v\u00ec d\u1ef1a nhi\u1ec1u v\u00e0o c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c trong qu\u1ea3ng b\u00e1 r\u1ea5t \u0111\u01b0\u1ee3c xem tr\u1ecdng.<\/p>\n

    Nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng Ethical Marketing<\/strong><\/h2>\n

    \u0110\u1ebfn l\u00fac n\u00e0y ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00f3 c\u00f3 m\u1ed9t \u201cb\u1ee5ng\u201d hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c trong Marketing r\u1ed3i nh\u1ec9? \u0110\u1ec3 xem b\u1ea1n \u201chi\u1ec3u b\u00e0i\u201d \u0111\u1ebfn \u0111\u00e2u th\u00f4ng qua c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.\u00a0<\/p>\n

    Allbirds\u00a0<\/strong><\/h3>\n
    \n
    \"allbirds
    \u1ea2nh: Greenqueen.com<\/figcaption><\/figure>\n<\/div>\n

    \u201cNewsflash: Th\u1eddi trang l\u00e0m \u00f4 nhi\u1ec5m h\u00e0nh tinh.\u201d<\/p>\n

    Nghe l\u1ea1 qu\u00e1, ph\u1ea3i kh\u00f4ng? Brand n\u00e0o m\u00e0 l\u1ea1i c\u00f3 ki\u1ec3u slogan th\u1ebf nh\u1ec9?<\/p>\n

    Tuy nhi\u00ean, \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t trong nh\u1eefng kh\u1ea9u hi\u1ec7u c\u1ee7a Allbirds. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y th\u1ef1c thi \u0111\u1ea1o \u0111\u1ee9c trong Marketing th\u00f4ng qua vi\u1ec7c cam k\u1ebft kh\u00f4ng ng\u1eebng v\u1ec1 s\u1ea3n xu\u1ea5t th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Allbirds \u0111o l\u01b0\u1eddng m\u1ecdi th\u1ee9 li\u00ean quan \u0111\u1ebfn l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd t\u1ea1o ra. V\u00e0 \u0111i\u00ean r\u1ed3 h\u01a1n, h\u1ecd th\u1eadm ch\u00ed c\u00f4ng b\u1ed1 c\u00e1c b\u00e1o c\u00e1o v\u1ec1 ch\u00fang nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n

    Allbirds n\u00eau b\u1eadt c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a h\u1ecd. H\u1ecd x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 chu\u1ed7i cung \u1ee9ng s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh, li\u00ean quan \u0111\u1ebfn v\u1eadt li\u1ec7u t\u00e1i t\u1ea1o, n\u0103ng l\u01b0\u1ee3ng xanh v\u00e0 n\u00f4ng nghi\u1ec7p t\u00e1i sinh.<\/p>\n

    Patagonia<\/strong><\/h3>\n

    \u0110\u1ec3 Masterskills m\u00e1ch nh\u1ecf cho b\u1ea1n nghe: th\u1eddi trang l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh \u0111\u00f3ng g\u00f3p l\u1edbn nh\u1ea5t v\u00e0o bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu. N\u00f3 t\u1ea1o ra 2,1 t\u1ef7 t\u1ea5n kh\u00ed th\u1ea3i h\u00e0ng n\u0103m \u2014 nhi\u1ec1u h\u01a1n c\u1ea3 \u0110\u1ee9c, Ph\u00e1p v\u00e0 Anh c\u1ed9ng l\u1ea1i. Nh\u01b0ng nh\u1eefng doanh nghi\u1ec7p nh\u01b0 Patagonia \u0111ang t\u1eebng b\u01b0\u1edbc thay \u0111\u1ed5i ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y.<\/p>\n

    Tri\u1ebft l\u00fd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau xanh, v\u00ec v\u1eady \u0111\u1ea1o \u0111\u1ee9c trong Marketing l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Kh\u00f4ng nh\u1eefng th\u1ebf, Patagonia c\u0169ng th\u00fac \u0111\u1ea9y ch\u1ed1ng ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng. B\u1ea1n kh\u00f4ng nghe nh\u1ea7m \u0111\u00e2u, m\u1ed9t brand th\u1eddi trang ph\u1ea3n \u0111\u1ed1i ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng!<\/p>\n

    Chi\u1ebfn d\u1ecbch \u201c\u0110\u1eebng mua chi\u1ebfc \u00e1o kho\u00e1c n\u00e0y\u201d l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c trong Marketing. Thay v\u00ec khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua nhi\u1ec1u h\u01a1n v\u00e0o Black Friday, Patagonia y\u00eau c\u1ea7u h\u1ecd th\u1ef1c hi\u1ec7n cam k\u1ebft gi\u1ea3m ti\u00eau th\u1ee5. Chi\u1ebfn d\u1ecbch \u0111\u00e3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng c\u1ee7a ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng trong c\u1ed9ng \u0111\u1ed3ng. Kh\u00f4ng nh\u1eefng th\u1ebf, n\u00f3 c\u00f2n khuy\u1ebfn kh\u00edch nhi\u1ec1u ng\u01b0\u1eddi xem x\u00e9t hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

    Faguo<\/strong><\/h3>\n

    Khi n\u00f3i \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, Faguo l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o. Faguo duy tr\u00ec ti\u00eau chu\u1ea9n th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c trong Marketing c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch:<\/p>\n

      \n
    • B\u00f9 \u0111\u1eafp l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m.<\/li>\n
    • Gi\u1ea3m ph\u00e1t th\u1ea3i \u0111\u1ed9c h\u1ea1i t\u1eeb s\u1ea3n xu\u1ea5t.<\/li>\n
    • Tr\u1ed3ng m\u1ed9t c\u00e2y cho m\u1ed7i \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng (h\u01a1n 2 tri\u1ec7u c\u00e2y cho \u0111\u1ebfn nay).<\/li>\n
    • Th\u00fac \u0111\u1ea9y ch\u1ee7 ngh\u0129a ti\u00eau d\u00f9ng h\u1ee3p l\u00fd b\u1eb1ng c\u00e1ch s\u1eeda ch\u1eefa s\u1ea3n ph\u1ea9m.<\/li>\n
    • Thu th\u1eadp v\u00e0 t\u00e1i ch\u1ebf \u0111\u1ed3 c\u0169 t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

      Faguo t\u1ef1 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111\u1ea1o \u0111\u1ee9c trong Marketing l\u00e0 tr\u1ecdng t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Faguo. \u0110\u1ec3 ti\u1ebfp t\u1ee5c s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh, Faguo t\u1eadp trung v\u00e0o ba l\u0129nh v\u1ef1c: gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, t\u00edch c\u1ef1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng khai v\u1ec1 m\u1ee9c kh\u00ed th\u1ea3i.<\/p>\n

      M\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o phi \u0111\u1ea1o \u0111\u1ee9c<\/strong><\/h2>\n

      V\u1eady c\u00f2n \u0111\u00e2u l\u00e0 v\u00ed d\u1ee5 cho vi\u1ec7c qu\u1ea3ng c\u00e1o phi \u0111\u1ea1o \u0111\u1ee9c nh\u1ec9? Masterskills s\u1ebd cho b\u1ea1n tham kh\u1ea3o m\u1ed9t v\u00e0i v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

      M\u00ec G\u1ea5u \u0110\u1ecf\u00a0<\/strong><\/h3>\n

      \u201cG\u1ea5u \u0111\u1ecf \u2013 g\u1eafn k\u1ebft y\u00eau th\u01b0\u01a1ng, \u0103n m\u1ed9t g\u00f3i m\u00ec G\u1ea5u \u0111\u1ecf l\u00e0 b\u1ea1n \u0111\u00e3 g\u00f3p 10 \u0111\u1ed3ng cho nh\u1eefng tr\u1ebb em b\u1ecb ung th\u01b0\u201d<\/p>\n

      M\u00ec G\u1ea5u \u0110\u1ecf t\u1eebng g\u00e2y x\u00f4n xao d\u01b0 lu\u1eadn m\u1ed9t th\u1eddi gian v\u1edbi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c cho l\u00e0 vi ph\u1ea1m \u0111\u1ea1o \u0111\u1ee9c trong Marketing. T\u01b0\u1edfng ch\u1eebng nh\u01b0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p s\u00e2u s\u1eafc c\u00f9ng c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng s\u1ebd l\u00e0m lay \u0111\u1ed9ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u01b0ng s\u1ef1 t\u1eafc tr\u00e1ch trong kh\u00e2u tri\u1ec3n khai v\u00e0 th\u1ef1c thi \u0111\u00e3 khi\u1ebfn cho M\u00ec G\u1ea5u \u0110\u1ecf b\u1ecb l\u00ean \u00e1n.<\/p>\n

      Vi\u1ec7c s\u1eed d\u1ee5ng di\u1ec5n vi\u00ean \u0111\u00f3ng th\u1ebf cho vai m\u1ed9t c\u1eadu b\u00e9 ung th\u01b0 \u0111\u01b0\u1ee3c xem l\u00e0 h\u00e0nh vi coi th\u01b0\u1eddng kh\u00e1n gi\u1ea3. Ngo\u00e0i ra, c\u00f4ng t\u00e1c t\u1eeb thi\u1ec7n c\u0169ng l\u00e0m d\u1ea5y l\u00ean c\u00e2u h\u1ecfi v\u1ec1 t\u00ednh minh b\u1ea1ch c\u1ee7a chi\u1ebfn d\u1ecbch tr\u00ean.<\/p>\n

      M\u00e1y l\u1ecdc n\u01b0\u1edbc Unilever Pureit Vietnam<\/strong><\/h3>\n

      Unilever c\u0169ng t\u1eebng m\u1eafc ph\u1ea3i tranh c\u00e3i v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c trong Marketing. Trong qu\u00e1 tr\u00ecnh qu\u1ea3ng b\u00e1 cho m\u00e1y l\u1ecdc n\u01b0\u1edbc Unilever Pureit Vietnam, Unilever \u0111\u00e3 li\u00ean t\u1ee5c tung ra nh\u1eefng th\u00f4ng tin ti\u00eau c\u1ef1c, thi\u1ebfu ki\u1ec3m ch\u1ee9ng v\u00e0 g\u00e2y hoang mang d\u01b0 lu\u1eadn.<\/p>\n

      \u201cNgu\u1ed3n n\u01b0\u1edbc \u0111un s\u00f4i m\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi Vi\u1ec7t \u0111ang s\u1eed d\u1ee5ng h\u00e0ng ng\u00e0y kh\u00f4ng an to\u00e0n.\u201d\u00a0<\/p>\n

      Ho\u1eb7c: \u201cTheo T\u1ed5 ch\u1ee9c Y t\u1ebf Th\u1ebf gi\u1edbi, 200.000 ng\u01b0\u1eddi Vi\u1ec7t Nam m\u1eafc b\u1ec7nh ung th\u01b0 m\u1ed7i n\u0103m do v\u1ec7 sinh th\u1ef1c ph\u1ea9m v\u00e0 n\u01b0\u1edbc u\u1ed1ng\u201d.\u00a0<\/p>\n

      \u201cH\u00e3y b\u1ea3o v\u1ec7 gia \u0111\u00ecnh v\u1edbi ngu\u1ed3n n\u01b0\u1edbc u\u1ed1ng an to\u00e0n.\u201d<\/p>\n

      Nh\u1eefng th\u00f4ng \u0111i\u1ec7p tr\u00ean thi\u1ebfu ch\u1ee9ng c\u1ee9 v\u00e0 g\u00e2y hoang mang cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, vi\u1ec7c \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng d\u1ea5y l\u00ean lo ng\u1ea1i v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

      N\u01b0\u1edbc m\u1eafm Masan<\/strong><\/h3>\n

      Quay l\u1ea1i th\u1eddi \u0111i\u1ec3m -, Masan c\u0169ng t\u1eebng v\u01b0\u1edbng v\u00e0o r\u1eafc r\u1ed1i li\u00ean quan \u0111\u1ebfn \u0111\u1ea1o \u0111\u1ee9c trong Marketing. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3 n\u01b0\u1edbc t\u1eebng lo s\u1ee3 tr\u01b0\u1edbc th\u00f4ng tin \u201cn\u01b0\u1edbc m\u1eafm truy\u1ec1n th\u1ed1ng c\u00f3 l\u01b0\u1ee3ng \u0111\u1ea1m c\u00e0ng cao th\u00ec c\u00e0ng ch\u1ee9a nhi\u1ec1u th\u1ea1ch t\u00edn.\u201d<\/p>\n

      M\u1eb7c d\u00f9 \u0111\u00e3 l\u00ean ti\u1ebfng \u0111\u00ednh ch\u00ednh r\u1eb1ng th\u00f4ng c\u00e1o tr\u00ean kh\u00f4ng li\u00ean quan \u0111\u1ebfn m\u00ecnh. Masan v\u1eabn li\u00ean t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng do ch\u00ednh s\u00e1ch qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c coi l\u00e0 kh\u00f4ng l\u00e0nh m\u1ea1nh.<\/p>\n

      K\u1ebft lu\u1eadn<\/strong><\/h2>\n

      V\u1eady l\u00e0 Masterskills \u0111\u00e3 c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c trong Marketing<\/strong> th\u00f4ng qua lo\u1ea1t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf. Hi v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u1eefu \u00edch trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

      N\u1ebfu c\u00f3 b\u1ea5t k\u00ec c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111i\u1ec1n v\u00e0o ph\u1ea7n Comment ngay ph\u00eda d\u01b0\u1edbi \u0111\u1ec3 Masterskills c\u00f3 th\u1ec3 gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc c\u1ee7a b\u1ea1n nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      \u0110\u1ea1o \u0111\u1ee9c trong Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh. M\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t l\u00e0 s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c duy tr\u00ec c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c. Vi\u1ec7c truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn danh ti\u1ebfng c\u0169ng nh\u01b0 k\u1ebft […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48650"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48650"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48650\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}