{"id":48663,"date":"2023-12-17T00:39:00","date_gmt":"2023-12-17T00:39:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/brand-awareness-la-gi-cach-xay-dung-brand-awareness-hieu-qua.html"},"modified":"2023-12-17T00:39:00","modified_gmt":"2023-12-17T00:39:00","slug":"brand-awareness-la-gi-cach-xay-dung-brand-awareness-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/brand-awareness-la-gi-cach-xay-dung-brand-awareness-hieu-qua.html","title":{"rendered":"Brand Awareness L\u00e0 G\u00ec? C\u00e1ch X\u00e2y D\u1ef1ng Brand Awareness Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
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B\u1ea1n t\u1eebng nghe \u0111\u1ebfn brand awareness \u2013 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hay ch\u01b0a? N\u1ebfu ch\u01b0a th\u00ec h\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u brand awareness l\u00e0 g\u00ec<\/strong>? Brand awareness quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 l\u00e0m g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t brand awareness ch\u1ea5t l\u01b0\u1ee3ng cho doanh nghi\u1ec7p? <\/p>\n

T\u1ea5t t\u1ea7n t\u1eadt nh\u1eefng th\u1eafc m\u1eafc n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ch\u00fang m\u00ecnh chia s\u1ebb ngay trong b\u00e0i vi\u1ebft h\u00f4m nay. H\u00e3y d\u00e0nh \u00edt ph\u00fat \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u00e9.\u00a0<\/p>\n

Brand awareness l\u00e0 g\u00ec?<\/strong><\/h2>\n

Brand awareness l\u00e0 g\u00ec<\/strong>? Brand awareness d\u1ecbch ra ti\u1ebfng Vi\u1ec7t l\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ee9c \u0111\u1ed9 quen thu\u1ed9c v\u00e0 kh\u1ea3 n\u0103ng ghi nh\u1edb c\u1ee7a ch\u00ednh kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.\u00a0<\/p>\n

\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u cao th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u2018xu h\u01b0\u1edbng\u2019, \u2018\u0111\u00e1ng ch\u00fa \u00fd\u2019 ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 \u2018ph\u1ed5 bi\u1ebfn\u2019.\u00a0<\/p>\n

Vi\u1ec7c thi\u1ebft l\u1eadp nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i r\u1ea5t tr\u1ecb r\u1ea5t l\u1edbn trong qu\u00e1 tr\u00ecnh khi ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.\u00a0 \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c t\u1ea1o ra nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u, v\u00e0 \u0111\u1ec3 ti\u1ebfn xa h\u01a1n doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ef1 k\u1ef3 v\u1ecdng, khuy\u1ebfn kh\u00edch h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. T\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh n\u00ean ni\u1ec1m tin, th\u00e1i \u0111\u1ed9 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

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\"Brand
Brand awareness l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

Vai tr\u00f2 c\u1ee7a nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/h2>\n

C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

C\u1ee7ng c\u1ed1 v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft m\u00e0 m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.\u00a0<\/p>\n

B\u1edfi m\u1ed9t khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00ec kh\u1ea3 n\u0103ng cao h\u1ecd s\u1ebd l\u1eb7p \u0111i l\u1eb7p l\u1ea1i qu\u00e1 tr\u00ecnh mua h\u00e0ng, ho\u1eb7c kh\u00f4ng c\u1ea7n ph\u1ea3i suy ngh\u0129 tr\u01b0\u1edbc khi mua. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00fd do thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa l\u00f2ng tin v\u00e0 l\u00f2ng trung th\u00e0nh.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, khi b\u1ea1n ch\u1ecdn m\u1ed9t g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng tin t\u01b0\u1edfng h\u01a1n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng n\u1ed7 l\u1ef1c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1 t\u00ednh ri\u00eang, m\u1ed9t m\u00e0u s\u1eafc ri\u00eang v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

T\u1ea1o n\u00ean s\u1ef1 li\u00ean t\u01b0\u1edfng (brand association)<\/strong><\/h3>\n

H\u00e3y t\u1ea1o s\u1ef1 li\u00ean t\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3 khi kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y m\u1ed9t h\u00ecnh \u1ea3nh, m\u1ed9t \u0111o\u1ea1n text, hay m\u1ed9t nh\u00e2n v\u1eadt n\u00e0o \u0111\u00f3 h\u1ecd s\u1ebd li\u00ean t\u01b0\u1edfng ngay \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng g\u00ec nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u00e0m. N\u00f3 li\u00ean k\u1ebft c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u00e0 s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3, trong ti\u1ec1m th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1edd \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c h\u00ecnh th\u00e0nh m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

T\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand equity)<\/strong><\/h3>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Tr\u1ea3i nghi\u1ec7m v\u00e0 nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c khi t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng:<\/p>\n

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  • Gi\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cao h\u01a1n do gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn cao h\u01a1n\u00a0<\/li>\n
  • Gi\u00e1 c\u1ed5 phi\u1ebfu cao h\u01a1n\u00a0<\/li>\n
  • Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng kinh doanh th\u00f4ng qua vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/li>\n<\/ul>\n

    Vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 li\u00ean t\u1ee5c qu\u1ea3ng b\u00e1 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p.\u00a0<\/p>\n

    Ph\u00e2n lo\u1ea1i Brand awareness<\/strong><\/h2>\n

    Brand recognition<\/strong><\/h3>\n

    Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo sau nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i v\u00e0 m\u1eb7c d\u00f9 h\u1ecd c\u00f3 th\u1ec3 v\u1eabn ch\u01b0a s\u1eb5n s\u00e0ng mua h\u00e0ng c\u1ee7a b\u1ea1n, nh\u01b0ng h\u1ecd nh\u1eadn ra b\u1ea1n l\u00e0 ai d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

    Brand awareness kh\u00e1c brand recognition, do \u0111\u00f3 b\u1ea1n c\u1ea7n nh\u1eadn bi\u1ebft ch\u00ednh x\u00e1c hai kh\u00e1i ni\u1ec7m n\u00e0y. S\u1ef1 kh\u00e1c nhau gi\u1eefa nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 sau:<\/p>\n

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    • Brand awareness<\/strong>: M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i, bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec (t\u1ee9c l\u00e0 c\u00e2u chuy\u1ec7n \/ s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n) v\u00e0 bi\u1ebft r\u1eb1ng b\u1ea1n cung c\u1ea5p m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. M\u1eb7c d\u00f9 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng brand awareness nh\u01b0ng kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c.<\/li>\n
    • Brand recognition<\/strong>: Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea1n l\u00e0 ai, bi\u1ebft \u0111\u01b0\u1ee3c l\u0129nh v\u1ef1c b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng, h\u1ecd nh\u1eadn ra \u0111\u01b0\u1ee3c logo c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c t\u00ean doanh nghi\u1ec7p b\u1ea1n v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c.\u00a0<\/li>\n<\/ul>\n

      Brand recall\u00a0<\/strong><\/h3>\n

      L\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p gi\u00fap kh\u00e1ch h\u00e0ng g\u1ee3i nh\u1edb \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Th\u00f4ng qua brand recall kh\u00e1ch h\u00e0ng s\u1ebd ghi nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n. Nh\u1edd \u0111\u00f3 t\u0103ng th\u00eam s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

      Top of mind<\/strong><\/h3>\n

      Th\u01b0\u1eddng kh\u00e1ch h\u00e0ng s\u1ebd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t trong ba th\u01b0\u01a1ng hi\u1ec7u \u0111i \u0111\u1ea7u trong ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n ch\u1ecdn. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p l\u1edbn th\u01b0\u1eddng \u0111\u01b0a ra nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 g\u1ea7n nhau ho\u1eb7c t\u0103ng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb.\u00a0<\/p>\n

      M\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 \u0111\u01b0a ra s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 l\u1ecdt v\u00e0o top \u0111\u1ea7u nh\u1eefng c\u00e1i t\u00ean m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ecdn khi mua h\u00e0ng.<\/p>\n

      5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng brand awareness hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

      V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng\u00a0 brand awareness m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p mong \u0111\u1ee3i. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng\u00a0 brand awareness m\u00e0 Masterskills chia s\u1ebb sau \u0111\u00e2y:<\/p>\n

      Nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p<\/strong><\/h3>\n

      Khi x\u00e2y d\u1ef1ng brand awareness b\u1ea1n c\u1ea7n nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

      Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng s\u1ebd gi\u00fap cho doanh nghi\u1ec7p t\u00f9y ch\u1ec9nh \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u1ed7 l\u1ef1c c\u00f4ng nh\u1eadn c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng c\u00f3 l\u1ee3i cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.\u00a0<\/p>\n

      H\u00e3y suy ngh\u0129 v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c gi\u1ecdng n\u00f3i v\u00e0 c\u00e1ch li\u00ean l\u1ea1c \u0111\u1ed1i v\u1edbi h\u1ecd, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p.\u00a0<\/p>\n

      \u0110\u1eb7t ra c\u00e1c KPI\u00a0<\/strong><\/h3>\n

      Sau khi \u0111\u00e3 trau d\u1ed3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n t\u00ecm ra c\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

      \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI). D\u01b0\u1edbi \u0111\u00e2y 4 ch\u1ec9 s\u1ed1 KPI \u0111\u1ec3 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 hay kh\u00f4ng? C\u1ee5 th\u1ec3:<\/p>\n

        \n
      • L\u01b0\u1ee3t truy c\u1eadp trang web<\/strong>:\u00a0 Theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng tr\u00ean trang web c\u1ee7a b\u1ea1n, bao g\u1ed3m s\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi d\u00f9ng, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi , th\u1eddi gian tr\u00ean trang v\u00e0 trang n\u00e0o \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao nh\u1ea5t.<\/li>\n
      • L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong>: Theo d\u00f5i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n, bao g\u1ed3m l\u01b0\u1ee3t th\u00edch, nh\u1eadn x\u00e9t, l\u01b0\u1ee3t chia s\u1ebb v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i m\u1edbi.<\/li>\n
      • L\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong>:\u00a0 Ki\u1ec3m tra d\u1eef li\u1ec7u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u1ec3 bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Ngo\u00e0i ra c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/li>\n
      • Xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp<\/strong>: Theo d\u00f5i c\u00e1c l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 xem m\u1ee9c \u0111\u1ed9 cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean.<\/li>\n<\/ul>\n

        L\u1eadp ra chi\u1ebfn d\u1ecbch cho doanh nghi\u1ec7p<\/strong><\/h3>\n

        B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh \u0111\u1ec3 th\u1ef1c s\u1ef1 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. V\u1eady, chi\u1ebfn d\u1ecbch n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 v\u1edbi m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng, nh\u1eb1m t\u1ea1o ra s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

        C\u00e1c chi\u1ebfn d\u1ecbch n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau kh\u00f3 chuy\u1ec3n \u0111\u1ed5i nh\u01b0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c nh\u1eadn \u0111\u0103ng k\u00fd tham gia h\u1ed9i th\u1ea3o tr\u00ean web.\u00a0<\/p>\n

        V\u1eady n\u00ean, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra chi\u1ebfn d\u1ecbch n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 v\u00e0 kh\u00e1c bi\u1ec7t \u0111\u1ec3 chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng, \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.\u00a0<\/p>\n

        Qu\u1ea3ng b\u00e1 di\u1ec7n r\u1ed9ng tr\u00ean c\u00e1c k\u00eanh<\/strong><\/h3>\n

        Khi chi\u1ebfn d\u1ecbch n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n s\u1eb5n s\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 qu\u1ea3ng b\u00e1 n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ed1 k\u00eanh ph\u1ed5 bi\u1ebfn \u0111\u1ec3 qu\u1ea3ng b\u00e1 chi\u1ebfn d\u1ecbch nh\u1eb1m n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

        C\u1ee5 th\u1ec3 l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u00e2y \u0111\u01b0\u1ee3c cho l\u00e0 h\u1ec7 sinh th\u00e1i t\u1ef1 nhi\u00ean h\u1ed7 tr\u1ee3 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

        Qu\u1ea3ng b\u00e1 di\u1ec7n r\u1ed9ng tr\u00ean c\u00e1c k\u00eanh gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u trong qu\u00e1 tr\u00ecnh t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u1ee5 th\u1ec3:<\/p>\n

          \n
        • D\u1ec5 d\u00e0ng gi\u1edbi thi\u1ec7u nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n \u0111\u1ebfn v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd<\/li>\n
        • Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t lo\u1ea1t c\u00e1c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00ecnh \u1ea3nh, video, th\u1ea3o lu\u1eadn t\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3ng c\u00e1o<\/li>\n
        • Nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

          Ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u ho\u00e1<\/strong><\/h3>\n

          \u0110o l\u01b0\u1eddng ROI tr\u00ean nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo trong quy tr\u00ecnh. M\u1ecdi chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed v\u00e0 bao g\u1ed3m c\u1ea3 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

          Kh\u00e1c v\u1edbi s\u1ed1 li\u1ec7u v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, vi\u1ec7c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. B\u1edfi nh\u1eadn th\u1ee9c l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n

          Do \u0111\u00f3, b\u1ea1n c\u1ea7n ch\u1ecdn c\u1ee5 th\u1ec3 v\u1ec1 ch\u1ec9 s\u1ed1 m\u00e0 b\u1ea1n mu\u1ed1n theo d\u00f5i tr\u01b0\u1edbc khi kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Sau \u0111\u00f3 xem x\u00e9t l\u1ea1i ch\u00fang sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh sau chi\u1ebfn d\u1ecbch.<\/p>\n

          \n
          \"\u0110\u1ec3
          \u0110\u1ec3 x\u00e2y d\u1ef1ng brand awareness hi\u1ec7u qu\u1ea3 c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng<\/figcaption><\/figure>\n<\/div>\n

          Th\u00eam b\u00ed quy\u1ebft n\u00e2ng cao nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n
            \n
          • Cung c\u1ea5p d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed<\/strong>: \u0110\u00e2y l\u00e0 b\u00ed quy\u1ebft hi\u1ec7u qu\u1ea3 \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. H\u00e3y cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed, ho\u1eb7c ch\u1ec9 thu ph\u00ed v\u1edbi nh\u1eefng ph\u1ea7n ph\u1ee5 tr\u1ee3 nh\u01b0 l\u00e0 tr\u1ea3 ph\u00ed cho b\u00ean th\u1ee9 3. C\u00e1ch l\u00e0m n\u00e0y s\u1ebd gi\u00fap cho kh\u00e1ch h\u00e0ng t\u0103ng c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m m\u1ed9t ph\u1ea7n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh b\u1ecf ti\u1ec1n ra \u0111\u1ec3 mua ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 hay kh\u00f4ng.\u00a0<\/li>\n
          • T\u00e0i tr\u1ee3 c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i ch\u1ee3 v\u00e0 t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u00f3 c\u0169ng l\u00e0 c\u00e1ch gi\u00fap cho doanh nghi\u1ec7p n\u00e2ng cao nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. B\u1ea1n n\u00ean ch\u1ecdn nh\u1eefng s\u1ef1 ki\u1ec7n li\u00ean quan v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng g\u1eafn k\u1ebft v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i.\u00a0<\/li>\n
          • N\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng content mi\u1ec5n ph\u00ed<\/strong>: Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n nay, \u0111\u1ec3 th\u00e0nh c\u00f4ng b\u1ea1n c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3. N\u00ean t\u00ecm nh\u1eefng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t, qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec t\u1eeb doanh nghi\u1ec7p b\u1ea1n. H\u00e3y truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p, content, clip v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/li>\n<\/ul>\n

            C\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n

            L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng th\u1eafc m\u1eafc \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, qua \u0111\u00f3 gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n \u0111\u01b0a ra c\u00f3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p.\u00a0<\/p>\n

            Ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng (Quantitative Brand Awareness Measures)<\/strong><\/h3>\n

            Vi\u1ec7c d\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ebd ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 t\u1eeb \u0111\u00f3 v\u1ebd l\u00ean b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. C\u1ee5 th\u1ec3 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00f3 l\u00e0:<\/p>\n

              \n
            • L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp (Direct traffic): Ch\u00ednh l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ebfm th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 trung gian, qua \u0111\u00f3 s\u1ebd d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, khu v\u1ef1c, t\u1ef7 l\u1ec7 \u1edf l\u1ea1i web, c\u00e1c b\u00e0i vi\u1ebft, d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m, v.v.<\/li>\n
            • L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website (Site traffic numbers): Ch\u1ec9 s\u1ed1 n\u00e0y cho b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c t\u1ed5ng l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o website c\u1ee7a m\u00ecnh l\u00e0 bao nhi\u00eau. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng b\u1edfi n\u00f3 gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c k\u00eanh n\u00e0o hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 th\u1ed1ng k\u00ea v\u00e0 l\u00ean \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/li>\n
            • T\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng (Social engagement): Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua l\u01b0\u1ee3t like, l\u01b0\u1ee3t theo d\u00f5i, l\u01b0\u1ee3t chia s\u1ebb b\u00e0i vi\u1ebft.<\/li>\n<\/ul>\n

              Th\u01b0\u1edbc \u0111o theo \u0111\u1ecbnh t\u00ednh (Qualitative Brand Awareness Measures)\u00a0<\/strong><\/h3>\n
                \n
              • K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00f4ng qua Google: T\u00ecm ki\u1ebfm th\u00f4ng tin qua Google \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7. Do \u0111\u00f3, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1eb1m \u1edf top \u0111\u1ea7u t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm s\u1ebd gi\u00fap cho nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.\u00a0<\/li>\n
              • L\u1eafng nghe ti\u1ebfng n\u00f3i c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i: B\u1ea1n c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00f3i g\u00ec v\u1ec1 doanh nghi\u1ec7p m\u00ecnh th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a, d\u00f9 t\u1ed1t hay x\u1ea5u th\u00ec th\u00f4ng tin truy\u1ec1n \u0111i \u0111\u1ec1 \u0111\u01b0\u1ee3c truy\u1ec1n nhanh h\u01a1n, th\u1eadm ch\u00ed trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c.\u00a0<\/li>\n
              • Kh\u1ea3o s\u00e1t v\u1ec1 nh\u1eadn th\u1ee9c th\u1ee9c nh\u00e3n hi\u1ec7u: \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, feedback t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng qua nh\u1eefng \u0111\u00e1nh gi\u00e1 b\u1ea1n c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c chi\u1ebfn d\u1ecbch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n
                \n
                \"Ch\u1ec9
                Ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ebd gi\u00fap \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<\/div>\n

                T\u1ea1m k\u1ebft\u00a0<\/strong><\/h2>\n

                Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 brand awareness l\u00e0 g\u00ec<\/strong> m\u00e0 Masterskills mu\u1ed1n chia s\u1ebb \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc. Mong r\u1eb1ng nh\u1eefng chia s\u1ebb tr\u00ean s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 brand awareness t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao trong c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

                Theo d\u00f5i Masterskills \u0111\u1ec3 xem th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c h\u1eefu \u00edch kh\u00e1c nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                B\u1ea1n t\u1eebng nghe \u0111\u1ebfn brand awareness \u2013 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hay ch\u01b0a? N\u1ebfu ch\u01b0a th\u00ec h\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u brand awareness l\u00e0 g\u00ec? Brand awareness quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 l\u00e0m g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t brand awareness ch\u1ea5t l\u01b0\u1ee3ng cho doanh nghi\u1ec7p? T\u1ea5t t\u1ea7n t\u1eadt nh\u1eefng th\u1eafc m\u1eafc […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48663"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48663"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48663\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}