{"id":48680,"date":"2023-12-17T00:42:50","date_gmt":"2023-12-17T00:42:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/campaign-marketing-la-gi-cach-tao-cac-chien-dich-chat-nhu-nuoc-cat.html"},"modified":"2023-12-17T00:42:50","modified_gmt":"2023-12-17T00:42:50","slug":"campaign-marketing-la-gi-cach-tao-cac-chien-dich-chat-nhu-nuoc-cat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/campaign-marketing-la-gi-cach-tao-cac-chien-dich-chat-nhu-nuoc-cat.html","title":{"rendered":"Campaign Marketing L\u00e0 G\u00ec? C\u00e1ch T\u1ea1o C\u00e1c Chi\u1ebfn D\u1ecbch \u201cCh\u1ea5t Nh\u01b0 N\u01b0\u1edbc C\u1ea5t\u201d"},"content":{"rendered":"
\n

Campaign marketing l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t c\u00f4ng ty. \u0110\u00f3ng vai tr\u00f2 l\u00e0m c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n brand awareness, h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng doanh thu, campaign marketing l\u00e0 th\u1ee9 m\u1ecdi marketer c\u1ea7n hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng. V\u1eady campaign marketing l\u00e0 g\u00ec<\/strong> v\u00e0 th\u1ebf n\u00e0o l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng ch\u00ednh x\u00e1c?<\/p>\n

H\u00e3y t\u00ecm hi\u1ec3u ngay qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills!<\/p>\n

Campaign marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Campaign l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 c\u00e1c chi\u1ebfn d\u1ecbch. V\u1eady campaign marketing<\/strong> l\u00e0 n\u00f3i v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau nh\u01b0 truy\u1ec1n h\u00ecnh, b\u00e1o in, n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, v\u00e0 \u0111\u00e0i ph\u00e1t thanh. Chi\u1ebfn d\u1ecbch marketing l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t nh\u00e3n h\u00e0ng\/th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n nhi\u1ec1u kh\u00eda c\u1ea1nh nh\u01b0 c\u00e1ch v\u1eadn d\u1ee5ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 h\u01b0\u1edbng th\u00f4ng \u0111i\u1ec7p t\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao doanh s\u1ed1 v\u00e0 \u0111\u1ed9 nh\u00e2n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t t\u1ed1t n\u1ebfu bi\u1ebft v\u1eadn d\u1ee5ng campaign truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch th\u00f4ng minh.<\/p>\n

V\u00ec n\u1ebfu chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 \u0111\u00e3 bi\u1ebft \u0111\u1ebfn b\u1ea1n. V\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, r\u1ea5t c\u00f3 th\u1ec3 campaign \u0111\u00e3 tr\u1edf n\u00ean \u201cviral\u201d.<\/p>\n

C\u00e1c lo\u1ea1i chi\u1ebfn d\u1ecbch Marketing th\u01b0\u1eddng g\u1eb7p<\/strong><\/h2>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1c lo\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a campaign marketing l\u00e0 g\u00ec.<\/p>\n

Digital Marketing Campaign<\/strong><\/h3>\n

Digital marketing l\u00e0 m\u1ed9t trong c\u00e1c c\u00e1ch th\u1ee9c h\u00e0ng \u0111\u1ea7u gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. Th\u00f4ng qua c\u00e1c lo\u1ea1t k\u00eanh \u0111a d\u1ea1ng, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp v\u1ec1 cho website c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, v\u00e0 t\u1ea1o ra doanh s\u1ed1.<\/p>\n

T\u1eebng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u1ebd c\u1ea7n \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n digital marketing kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. Ch\u1eb3ng h\u1ea1n:<\/p>\n

    \n
  • SEO t\u1ea1o l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean (organic traffic) tr\u00ean c\u00e1c thanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, n\u00e2ng cao \u0111\u1ed9 nh\u00e2n di\u1ec7n c\u1ee7a c\u00e1c trang web.<\/li>\n
  • M\u1ea1ng x\u00e3 h\u1ed9i \u0111em s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/li>\n
  • Paid campaign (chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tr\u1ea3 ph\u00ed) th\u00ec gi\u00fap doanh nghi\u1ec7p thu l\u1ee3i nhu\u1eadn nhanh ch\u00f3ng trong kho\u1ea3n th\u1eddi gian ng\u1eafn.<\/li>\n<\/ul>\n

    TVC Campaign<\/strong><\/h3>\n
    \n
    \"tvc
    TVC Campaign marketing l\u00e0 h\u00ecnh th\u1ee9c kh\u00f4ng c\u00f2n l\u1ea1 l\u1eabm.<\/figcaption><\/figure>\n<\/div>\n

    TVC Campaign l\u00e0 g\u00ec? Vi\u1ebft t\u1eaft cho Television Commercials<\/strong>, chi\u1ebfn d\u1ecbch marketing n\u00e0y l\u00e0 d\u1ea1ng qu\u1ea3ng c\u00e1o b\u1eb1ng video ho\u1eb7c h\u00ecnh \u1ea3nh \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho s\u1ef1 ki\u1ec7n ho\u1eb7c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t nh\u00e3n h\u00e0ng.<\/p>\n

    TVC campaign th\u01b0\u1eddng \u0111\u01b0\u1ee3c chi\u1ebfu tr\u00ean TV xen k\u1ebd gi\u1eefa c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh. Tuy nhi\u00ean hi\u1ec7n nay, TVC c\u00f2n xu\u1ea5t hi\u1ec7n tr\u00ean c\u1ea3 m\u1ea1ng x\u00e3 h\u1ed9i \u0111i\u1ec3n h\u00ecnh l\u00e0 Youtube, Facebook \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t c\u00e1ch t\u1ed1i \u0111a.<\/p>\n

    TVC th\u01b0\u1eddng c\u00f3 th\u1eddi l\u01b0\u1ee3ng t\u1eeb 10 \u2013 30 gi\u00e2y, t\u00f9y thu\u1ed9c v\u00e0o th\u00f4ng \u0111i\u1ec7p m\u00e0 c\u00f4ng ty v\u00e0 doanh nghi\u1ec7p mu\u1ed1n gi\u1edbi thi\u1ec7u \u0111\u1ebfn ng\u01b0\u1eddi xem. C\u0169ng c\u00f3 s\u1ed1 \u00edt c\u00e1c TVC qu\u1ea3ng c\u00e1o c\u00f3 th\u1eddi gian l\u00ean \u0111\u1ebfn 60 gi\u00e2y.<\/p>\n

    Influencer Marketing Campaign<\/strong><\/h3>\n

    \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a lo\u1ea1i h\u00ecnh n\u00e0y trong campaign marketing l\u00e0 g\u00ec? Chi\u1ebfn d\u1ecbch influencer marketing c\u00f3 s\u1ef1 tham gia c\u1ee7a c\u00e1c KOL, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. H\u1ecd th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u v\u00e0 c\u00f3 fan h\u00e2m m\u1ed9 tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram.<\/p>\n

    Ngo\u00e0i xu\u1ea5t hi\u1ec7n trong c\u00e1c \u0111o\u1ea1n qu\u1ea3ng c\u00e1o nh\u01b0 m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c influencer c\u00f3 th\u1ec3 chia s\u1ebb \u1ea3nh, video, ho\u1eb7c review v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p mu\u1ed1n qu\u1ea3ng b\u00e1. <\/p>\n

    C\u00e1ch n\u00e0y gi\u00fap ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a c\u00e1c influencer bi\u1ebft \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u00e3ng. Th\u1ef1c t\u1ebf, marketing campaign n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong c\u00e1c xu h\u01b0\u1edbng marketing n\u1ed5i b\u1eadt nh\u1ea5t hi\u1ec7n nay.<\/p>\n

    Seasonal Push campaign<\/strong><\/h3>\n
    \n
    \"black
    V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn d\u1ecbch marketing theo m\u00f9a.<\/figcaption><\/figure>\n<\/div>\n

    Chi\u1ebfn l\u01b0\u1ee3c Seasonal Push (t\u1ea1m d\u1ecbch: Ti\u1ebfp th\u1ecb theo m\u00f9a<\/em>) l\u00e0 lo\u1ea1i chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u v\u00e0o t\u1eebng m\u00f9a, m\u00f9a l\u1ec5 h\u1ed9i trong n\u0103m, ho\u1eb7c c\u00e1c d\u1ecbp sale l\u1edbn (nh\u01b0 Black Friday). \u0110\u00e2y l\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhu c\u1ea7u mua b\u00e1n cao, t\u1eeb \u0111\u00f3 k\u00edch c\u1ea7u mua s\u1eafm.<\/p>\n

    H\u00ecnh th\u1ee9c th\u01b0\u1eddng g\u1eb7p nh\u1ea5t l\u00e0 Festive advertising \u2013 lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u01b0a c\u00f3 ch\u1ee7 \u0111\u1ec1 theo m\u00f9a nh\u01b0 Gi\u00e1ng sinh, T\u1ebft, v.v. Ng\u01b0\u1eddi xem s\u1ebd bi\u1ebft \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 ch\u01b0\u01a1ng tringh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u1ea1i, gi\u1ea3m gi\u00e1 qua \u0111\u00e2y.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c Seasonal push campaign m\u1ed7i khi m\u00f9a mua s\u1eafm r\u1ee5c r\u1ecbch tr\u1edf l\u1ea1i.<\/p>\n

    Sponsored marketing campaign<\/strong><\/h3>\n

    Chi\u1ebfn d\u1ecbch sponsored marketing l\u00e0 khi m\u1ed9t doanh nghi\u1ec7p t\u00e0i tr\u1ee3 cho s\u1ef1 ki\u1ec7n, b\u00e1o ch\u00ed, m\u1ed9t b\u1ed9 phim, music video, v.v. \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 m\u00ecnh. M\u1ed9t trong c\u00e1c v\u00ed d\u1ee5 cho chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n r\u1ea5t th\u01b0\u1eddng xuy\u00ean c\u1ee7a nh\u00e3n h\u00e0ng Tik<\/strong>i trong c\u00e1c video \u00e2m nh\u1ea1c c\u1ee7a c\u00e1c ca s\u0129 Vi\u1ec7t Nam.<\/p>\n

    \n
    \"v\u00ed
    H\u00ecnh \u1ea3nh nh\u00e3n h\u00e0ng Tiki qu\u1ea3ng b\u00e1 trong MV ca nh\u1ea1c c\u1ee7a m\u1ed9t ca s\u0129.<\/figcaption><\/figure>\n<\/div>\n

    Ngo\u00e0i ra, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i nh\u01b0 Xiaomi, Redmi c\u0169ng t\u00e0i tr\u1ee3 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh k\u1ecbch, c\u00e1c tr\u1eadn \u0111\u1ea5u cricket. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y logo c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng n\u00e0y \u0111\u01b0\u1ee3c in tr\u00ean \u00e1o, tr\u00ean s\u00e2n v\u1eadn \u0111\u1ed9ng, ho\u1eb7c c\u00e1c \u1ea5n ph\u1ea9m kh\u00e1c nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a ch\u01b0\u01a1ng t\u00ecnh t\u00e0i tr\u1ee3.<\/p>\n

    H\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee9c chi l\u1edbn cho c\u00e1c marketing campaign.<\/p>\n

    Digital Ads Campaign<\/strong><\/h3>\n

    Ti\u1ebfp theo c\u0169ng l\u00e0 m\u1ed9t trong c\u00e1c chi\u1ebfn d\u1ecbch marketing quen thu\u1ed9c. Digital ads campaign l\u00e0 chi\u1ebfn d\u1ecbch b\u1ecf ph\u00ed \u0111\u1ec3 qu\u1ea3ng c\u00e1o theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, t\u1eeb \u0111\u00f3 thu v\u1ec1 l\u01b0\u1ee3t click v\u00e0 l\u01b0\u1ee3t xem \u0111\u1ec3 b\u00e1n m\u1ed9t d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y h\u00ecnh th\u1ee9c n\u00e0y qua c\u00e1c Facebook ads, Instagram v\u00e0 Zalo ads.<\/p>\n

    \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y trong campaign marketing l\u00e0 g\u00ec? Chi\u1ebfn d\u1ecbch digital ads th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1edfi c\u00e1c Optimizer ho\u1eb7c nh\u00e2n vi\u00ean Media trong Agency. <\/p>\n

    H\u00ecnh th\u1ee9c n\u00e0y c\u00f3 th\u1eddi gian th\u1ef1c thi v\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u1eddng ng\u1eafn h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c.<\/p>\n

    Traditional Marketing Campaign<\/strong><\/h3>\n
    \n
    \"Traditional
    H\u00ecnh th\u1ee9c campign truy\u1ec1n th\u1ed1ng.<\/figcaption><\/figure>\n<\/div>\n

    H\u00ecnh th\u1ee9c campaign marketing truy\u1ec1n th\u1ed1ng l\u00e0 h\u00ecnh th\u1ee9c th\u01b0\u1eddng y\u00eau c\u1ea7u kho\u1ea3n chi kh\u00e1 l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean s\u00e1ch b\u00e1o, b\u1ea3ng tin, \u0111\u00e0i ph\u00e1t thanh, v\u00e0 h\u01a1n th\u1ebf n\u1eefa. <\/p>\n

    C\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty c\u00f3 m\u1ee9c chi v\u1eeba ph\u1ea3i v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trong khu v\u1ef1c g\u1ea7n.<\/p>\n

    C\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u00ean \u0111\u1ec1u c\u00f3 th\u1ec3 mang v\u1ec1 l\u01b0\u1ee3ng doanh thu v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh cho doanh nghi\u1ec7p n\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ee3p l\u00fd.<\/p>\n

    C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng Campaign Marketing th\u00e0nh c\u00f4ng<\/strong><\/h2>\n

    Qu\u00e1 tr\u00ecnh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 mang hi\u1ec7u qu\u1ea3 \u0111\u1ebfn cho m\u1ed9t campaign marketing l\u00e0 g\u00ec? Tham kh\u1ea3o c\u00e1c b\u01b0\u1edbc sau.<\/p>\n

    Nh\u1eadn \u0111\u1ecbnh \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a chi\u1ebfn d\u1ecbch marketing v\u00e0 k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3<\/strong><\/h3>\n

    \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u00e0 ch\u1ecdn ra chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau l\u1edbn nh\u1ea5t.<\/p>\n

    Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch marketing, b\u1ea1n s\u1ebd ph\u1ea3i c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n

      \n
    • Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n
    • \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/li>\n
    • C\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng b\u00e1<\/li>\n<\/ul>\n

      \u0110\u1eb7t ra KPI v\u00e0 m\u1ee5c ti\u00eau cho chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n

      B\u01b0\u1edbc ti\u1ebfp theo, b\u1ea1n s\u1ebd c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn KPI hay ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac. H\u00e3y li\u1ec7t k\u00ea ra c\u00e1c tham s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1eddi gian, m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn, t\u00e0i ch\u00ednh, l\u1ee3i nhu\u1eadn v\u00e0 doanh thu sau chi\u1ebfn d\u1ecbch, v.v.<\/p>\n

      Quy\u1ebft \u0111\u1ecbnh ng\u00e2n s\u00e1ch cho marketing campaign<\/strong><\/h3>\n

      S\u1edf h\u1eefu m\u1ed9t ng\u00e2n s\u00e1ch \u0111\u1ee7 \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng. N\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 t\u1ed5 ch\u1ee9c chi\u1ebfn d\u1ecbch.<\/p>\n

      Doanh nghi\u1ec7p kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i lu\u00f4n c\u00f3 m\u1ee9c ng\u00e2n s\u00e1ch cao ng\u1ea5t ng\u01b0\u1edfng cho m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. \u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i bi\u1ebft l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd chi ti\u00eau ch\u1eb7t ch\u1ebd \u0111\u1ec3 kh\u00f4ng b\u1ecb v\u01b0\u1ee3t qu\u00e1 m\u1ee9c ng\u00e2n s\u00e1ch \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n

      L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng<\/strong><\/h3>\n

      L\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing. T\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m s\u1ebd c\u1ea7n \u0111\u1ebfn k\u00eanh ti\u1ebfp th\u1ecb nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

      Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a eMarketer, 59%<\/strong> marketer nh\u1eadn \u0111\u1ecbnh social media marketing l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

      V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb nh\u01b0 Gen Z, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng TikTok ho\u1eb7c Instagram. \u0110\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u0111\u1ed9 tu\u1ed5i cao h\u01a1n nh\u01b0 Millennials, Gen X, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t \u0111\u1ebfn qu\u1ea3ng c\u00e1o TVC.<\/p>\n

      T\u1ea1o timeline cho chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n

      Ngo\u00e0i x\u00e2y d\u1ef1ng timeline v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch ch\u00ednh x\u00e1c cho nh\u1eefng g\u00ec b\u1ea1n s\u1ebd l\u00e0m, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n trong th\u1eddi gian \u0111\u00f3. D\u00f9 vi\u1ec7c x\u00e2y d\u1ef1ng timeline kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng.<\/p>\n

      B\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n

      Khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch, b\u1ea1n c\u1ea7n theo s\u00e1t c\u00e1c deadline v\u00e0 c\u00f4ng vi\u1ec7c \u0111\u00e3 \u0111\u1eb7t ra \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1c m\u1ee5c ti\u00eau. Ngo\u00e0i ra, trong qu\u00e1 tr\u00ecnh ch\u1ea1y campaign ch\u1eafc ch\u1eafn s\u1ebd g\u1eb7p nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p kh\u00f3 l\u01b0\u1eddng. B\u1ea1n c\u1ea7n c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ed1i \u0111\u1ea7u v\u1edbi c\u00e1c tr\u01b0\u1eddng h\u1ee3p x\u1ea5u nh\u1ea5t.<\/p>\n

      \u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/strong><\/h3>\n

      \u0110\u1ec3 theo d\u00f5i \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing, \u0111\u1eebng qu\u00ean th\u01b0\u1eddng xuy\u00ean \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1ch so s\u00e1nh k\u1ebft qu\u1ea3 th\u1ef1c v\u1edbi k\u1ebf ho\u1ea1ch \u0111\u00e3 d\u1ef1 ki\u1ebfn.<\/p>\n

      C\u00f4ng th\u1ee9c \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing l\u00e0:<\/p>\n

      Tu\u1ef3 ch\u1ec9nh v\u00e0 l\u1eb7p l\u1ea1i khi c\u1ea7n<\/strong><\/h3>\n

      Sau khi \u0111o l\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u1ecbnh \u0111\u1ed9 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh li\u1ec7u chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 n\u00ean ch\u1ea1y ti\u1ebfp trong t\u01b0\u01a1ng lai ho\u1eb7c li\u1ec7u n\u00f3 c\u00f3 c\u1ea7n ch\u1ec9nh s\u1eeda \u0111\u1ec3 \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n h\u01a1n.<\/p>\n

      B\u1ea1n n\u00ean ghi l\u1ea1i m\u1ecdi th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 r\u00fat ra kinh nghi\u1ec7m cho c\u00e1c chi\u1ebfn d\u1ecbch sau.<\/p>\n

      V\u00ed d\u1ee5 <\/strong>th\u00e0nh c\u00f4ng c\u1ee7a<\/strong>Campaign <\/strong>Marketing<\/strong> l\u00e0 g\u00ec?<\/strong><\/h2>\n

      Tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 c\u00f3 nhi\u1ec1u chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng h\u01a1n mong \u0111\u1ee3i v\u00e0 tr\u1edf th\u00e0nh c\u00e1c th\u01b0\u1edbc \u0111o chu\u1ea9n m\u1ef1c cho c\u00e1c th\u1ebf h\u1ec7 sau. Ch\u00fang ta c\u00f3 th\u1ec3 nh\u00ecn qua m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 sau.<\/p>\n

      Nike \u2013 You Can\u2019t Stop Us<\/strong><\/h3>\n

      M\u1ed9t trong c\u00e1c campaign \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn r\u1ea5t nhi\u1ec1u trong gi\u1edbi th\u1ec3 thao l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a Nike. You Can\u2019t Stop Us g\u1eedi g\u1eafm th\u00f4ng \u0111i\u1ec7p ch\u1ed1ng ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh v\u00e0 ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c. Y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p r\u1ea5t tinh t\u1ebf b\u1eb1ng \u0111\u1ecbnh d\u1ea1ng chia \u0111\u00f4i m\u00e0n h\u00ecnh c\u00f9ng c\u00e1c \u0111o\u1ea1n video \u0111\u01b0\u1ee3c gh\u00e9p kh\u1edbp g\u1ea7n nh\u01b0 ho\u00e0n to\u00e0n.<\/p>\n

      TVC Campaign n\u00e0y \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1eedng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi xem to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

      Nike \u2013 You Can\u2019t Stop Us ()<\/figcaption><\/figure>\n

      Spotify \u2013 Cosmic Playlists<\/strong><\/h3>\n

      57% th\u1ebf h\u1ec7 Millennial tr\u1ebb tin v\u00e0o s\u1ef1 ch\u00ednh x\u00e1c c\u1ee7a c\u00e1 cung ho\u00e0ng \u0111\u1ea1o. D\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u n\u00e0y, n\u1ec1n t\u1ea3ng \u00e2m nh\u1ea1c Spotify \u0111\u00e3 t\u1ea1o c\u00e1c danh s\u00e1ch nh\u1ea1c d\u00e0nh cho 12 cung ho\u00e0ng \u0111\u1ea1o v\u00e0o n\u0103m nay.<\/p>\n

      Doanh nghi\u1ec7p \u0111\u00e3 d\u1ef1a v\u00e0o ph\u00e2n t\u00edch c\u1ee7a nh\u00e0 chi\u00eam tinh h\u1ecdc v\u00e0 t\u1ea1o c\u00e1c playlist v\u1edbi c\u00e1c b\u00e0i h\u00e1t d\u00e0nh cho cung ho\u00e0ng \u0111\u1ea1o c\u1ee7a ng\u01b0\u1eddi nghe. \u0110\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch marketing r\u1ea5t th\u00f4ng minh v\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n

      \"cosmic
      Spotify t\u1ea1o tr\u1ea3i nghi\u1ec7m ri\u00eang cho ng\u01b0\u1eddi d\u00f9ng qua campaign marketing.<\/figcaption><\/figure>\n

      Spotify s\u1eed d\u1ee5ng c\u00e1c s\u1ef1 ki\u1ec7n, poster, c\u00e1c m\u1eb7t h\u00e0ng l\u1ed3ng gh\u00e9p v\u1edbi c\u00e1c cung ho\u00e0ng \u0111\u1ea1o \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Trong th\u1eddi gian ng\u1eafn, Spotify \u0111\u00e3 thu v\u1ec1 h\u01a1n 20 tri\u1ec7u l\u01b0\u1ee3t nghe v\u1edbi chu\u1ed7i series r\u1ea5t \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho t\u1eadp th\u1ec3 ng\u01b0\u1eddi nghe n\u00e0y.<\/p>\n

      Lay\u2019s \u2013 Do Us a Flavor<\/strong><\/h3>\n

      \u0110\u1ea7u n\u0103m 2012, h\u00e3ng khoai t\u00e2y chi\u00ean Lay\u2019s ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch Do Us a Flavor. H\u1ecd xin c\u00e1c g\u1ee3i \u00fd v\u1ec1 h\u01b0\u01a1ng v\u1ecb khoai t\u00e2y chi\u00ean m\u1edbi t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 tin nh\u1eafn.<\/p>\n

      V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y, doanh s\u1ed1 c\u1ee7a Lay\u2019s t\u0103ng 12% v\u00e0 l\u01b0\u1ee3ng follower c\u1ee7a h\u00e3ng c\u0169ng t\u0103ng g\u1ea5p 3 l\u1ea7n b\u00ecnh th\u01b0\u1eddng.<\/p>\n

      Aflac \u2013 Aflac Duck<\/strong><\/h3>\n

      V\u00e0o nh\u1eefng n\u0103m 1990, AFLAC (the American Family Life Assurance Company) m\u1ea5t 9 n\u0103m \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ean tu\u1ed5i d\u1ef1a tr\u00ean c\u00e1ch marketing truy\u1ec1n th\u1ed1ng nh\u01b0ng c\u0169ng ch\u1ec9 n\u00e2ng \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1eadn di\u1ec7n t\u1ea7m 6-7%.<\/p>\n

      Nh\u01b0ng b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2000, sau khi s\u1eed d\u1ee5ng linh v\u1eadt V\u1ecbt Aflac v\u1edbi ti\u1ebfng k\u00eau \u201cAflac!\u201d \u0111\u1eb7c bi\u1ec7t trong qu\u1ea3ng c\u00e1o, h\u1ecd \u0111\u00e3 t\u0103ng t\u1ef7 l\u00ean nh\u1eadn di\u1ec7n l\u00ean \u0111\u1ebfn 90%.<\/p>\n

      Ch\u00fa v\u1ecbt tr\u01b0\u1edbc h\u1ebft \u0111\u01b0\u1ee3c coi nh\u01b0 y\u1ebfu t\u1ed1 g\u00e2y h\u00e0i nh\u01b0ng \u0111\u00e3 t\u00ecnh c\u1edd tr\u1edf th\u00e0nh nh\u00e2n v\u1eadt quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch marketing, mang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty b\u1ea3o hi\u1ec3m n\u00e0y \u0111\u1ebfn v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n

      \u0110i\u1ec7n M\u00e1y Xanh<\/strong><\/h3>\n

      T\u1ea1i Vi\u1ec7t Nam, qu\u1ea3ng c\u00e1o c\u1ee7a \u0110i\u1ec7n M\u00e1y Xanh \u0111\u00e3 m\u1ed9t th\u1eddi l\u00e0m m\u01b0a l\u00e0m gi\u00f3 v\u1edbi s\u1ef1 h\u00e0i h\u01b0\u1edbc v\u00e0 g\u1ea7n g\u0169i. H\u00e3ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c nh\u00e2n v\u1eadt nh\u1ea3y m\u00faa v\u1edbi trang ph\u1ee5c m\u00e0u xanh \u0111\u1eb7c trung v\u00e0 b\u00e0i h\u00e1t vui nh\u1ed9n kh\u00e1 b\u1eaft tai.<\/p>\n

      L\u01b0\u1ee3ng xem qu\u1ea3ng c\u00e1o tr\u00ean TV v\u00e0 Youtube c\u1ee7a \u0110i\u1ec7n M\u00e1y Xanh \u0111\u00e3 t\u0103ng r\u1ea5t cao. H\u00ecnh t\u01b0\u1ee3ng c\u1ee7a nh\u00e3n h\u00e0ng c\u0169ng c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n r\u1ea5t l\u1edbn m\u1ea1nh k\u1ec3 c\u1ea3 \u0111\u1ebfn hi\u1ec7n t\u1ea1i.<\/p>\n

      Marketing campaign c\u1ee7a \u0110i\u1ec7n M\u00e1y Xanh.<\/figcaption><\/figure>\n

      L\u1eddi k\u1ebft<\/strong><\/h2>\n

      S\u1ee9c m\u1ea1nh c\u1ee7a campaign marketing l\u00e0 g\u00ec<\/strong> v\u1edbi c\u00e1c doanh nghi\u1ec7p? V\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng, m\u1ee9c l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 kh\u00f4ng t\u01b0\u1edfng.<\/p>\n

      \u0110\u1ec3 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c c\u00f4ng ty v\u00e0 doanh nghi\u1ec7p n\u00ean ch\u00fa tr\u1ecdng vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch Marketing g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

      Mong r\u1eb1ng v\u1edbi th\u00f4ng tin c\u1ee7a Masterskills v\u1ec1 ch\u1ee7 \u0111\u1ec1 Campaign Marketing, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n ki\u1ebfn th\u1ee9c h\u1eefu \u00edch \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 nh\u1ea5t,<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Campaign marketing l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t c\u00f4ng ty. \u0110\u00f3ng vai tr\u00f2 l\u00e0m c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n brand awareness, h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng doanh thu, campaign marketing l\u00e0 th\u1ee9 m\u1ecdi marketer c\u1ea7n hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng. V\u1eady campaign marketing l\u00e0 g\u00ec v\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48680"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48680"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48680\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}