{"id":48693,"date":"2023-12-17T00:48:22","date_gmt":"2023-12-17T00:48:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/word-of-mouth-la-gi-suc-manh-cua-marketing-truyen-mieng.html"},"modified":"2023-12-17T00:48:22","modified_gmt":"2023-12-17T00:48:22","slug":"word-of-mouth-la-gi-suc-manh-cua-marketing-truyen-mieng","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/word-of-mouth-la-gi-suc-manh-cua-marketing-truyen-mieng.html","title":{"rendered":"Word-of-Mouth L\u00e0 G\u00ec? S\u1ee9c M\u1ea1nh C\u1ee7a Marketing Truy\u1ec1n Mi\u1ec7ng"},"content":{"rendered":"
\n

B\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua m\u1ed9t b\u00e0i PR s\u1ea3n ph\u1ea9m tr\u00ean Facebook c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng l\u1ea1i ch\u00fa t\u00e2m l\u1eafng nghe ng\u01b0\u1eddi b\u1ea1n th\u00e2n c\u1ee7a m\u00ecnh k\u1ec3 v\u1ec1 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u00f3. Gi\u1eefa m\u1ed9t b\u00ean l\u00e0 l\u1eddi n\u00f3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ed9t b\u00ean l\u00e0 l\u1eddi n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng \u0111\u00e3 chi\u1ebfm \u01b0u th\u1ebf. \u0110\u00f3 ch\u00ednh l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng<\/strong> \u2013 Word-of-Mouth Marketing<\/strong>.\u00a0<\/p>\n

V\u1eady word-of-mouth hay marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u1eed d\u1ee5ng word-of-mouth trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh?\u00a0<\/p>\n

Gi\u1ea3i \u0111\u00e1p c\u00f9ng Masterskills v\u1edbi n\u1ed9i dung sau \u0111\u00e2y.\u00a0<\/p>\n

Word-of-Mouth Marketing l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

Word-of-mouth marketing (WOM marketing)<\/strong> l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00f4ng c\u00f3 s\u1ef1 can thi\u1ec7p c\u1ee7a qu\u1ea3ng c\u00e1o m\u00e0 th\u00f4ng qua l\u1eddi n\u00f3i\/truy\u1ec1n mi\u1ec7ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 c\u00e1ch t\u1ea1o ra v\u00e0 t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i khi m\u1ed9t kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea7m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 di\u1ec5n gi\u1ea3i s\u1ef1 quan t\u00e2m \u0111\u00f3 b\u1eb1ng l\u1eddi n\u00f3i cho ng\u01b0\u1eddi kh\u00e1c.\u00a0<\/p>\n

H\u00e3y th\u1eed nh\u1edb l\u1ea1i nh\u1eefng l\u1ea7n th\u1eb3ng tay chi ti\u1ec1n cho m\u1ed9t m\u00f3n \u0111\u1ed3 skincare ch\u1ec9 ngay sau khi nghe m\u1ed9t ng\u01b0\u1eddi b\u1ea1n gi\u1edbi thi\u1ec7u v\u00e0 g\u1eedi m\u1ed9t t\u1ea5m \u1ea3nh ch\u1ee5p l\u00e0n da kh\u00f4ng t\u00ec v\u1ebft c\u1ee7a h\u1ecd<\/em>. Nh\u1eefng chia s\u1ebb g\u1ea7n g\u0169i v\u00e0 ch\u00e2n th\u1ef1c h\u00e0ng ng\u00e0y \u0111\u00f3 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho b\u1ea1n v\u00e0 c\u0169ng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n c\u00f3 h\u01a1n b\u1ea5t c\u1ee9 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng n\u00e0o kh\u00e1c.\u00a0<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng trong marketing truy\u1ec1n mi\u1ec7ng kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ec3 b\u00e0n c\u00e3i.\u00a0<\/p>\n

\n
Word of mouth marketing <\/figcaption><\/figure>\n<\/div>\n

T\u1ea1i sao marketing truy\u1ec1n mi\u1ec7ng l\u1ea1i quan tr\u1ecdng?<\/strong><\/h2>\n

Marketing truy\u1ec1n mi\u1ec7ng th\u1ef1c s\u1ef1 quan tr\u1ecdng v\u00ec n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb ch\u00ednh ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd v\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.\u00a0<\/p>\n

M\u1ed9t kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac c\u00f3 th\u1ec3 k\u00e9o theo m\u1ed9t kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac kh\u00e1c t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m, cho h\u00e0ng v\u00e0o gi\u1ecf, v\u00e0 thanh to\u00e1n.\u00a0<\/em><\/p>\n

Do \u0111\u00f3, c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd, c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i l\u00e0m t\u0103ng doanh thu v\u00e0 m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/strong>.\u00a0<\/p>\n

M\u1ed9t v\u00e0i con s\u1ed1 bi\u1ebft n\u00f3i minh ch\u1ee9ng cho hai l\u1ee3i \u00edch n\u00e0y:\u00a0<\/strong><\/p>\n

M\u1ed9t kh\u1ea3o s\u00e1t t\u1eeb ReferralCandy v\u1ec1 m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 truy\u1ec1n mi\u1ec7ng (word of mouth), \u00fd ki\u1ebfn tr\u1ef1c tuy\u1ebfn (online opinions), v\u00e0 qu\u1ea3ng c\u00e1o (advertising) \u0111\u00e3 cho ra k\u1ebft qu\u1ea3 nh\u01b0 sau:\u00a0<\/p>\n

    \n
  • 92% kh\u00e1ch h\u00e0ng tin v\u00e0o truy\u1ec1n mi\u1ec7ng<\/li>\n
  • 70% kh\u00e1ch h\u00e0ng tin v\u00e0o \u00fd ki\u1ebfn tr\u1ef1c tuy\u1ebfn<\/li>\n
  • 58% kh\u00e1ch h\u00e0ng tin v\u00e0o qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n

    Con s\u1ed1 tr\u00ean cho th\u1ea5y ph\u1ea7n n\u00e0o s\u1ee9c m\u1ea1nh \u201ckh\u1ee7ng khi\u1ebfp\u201d c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng. N\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn s\u1ea3n ph\u1ea9m \u1ea5y b\u1ecb \u201cng\u00f3 l\u01a1\u201d ch\u1ec9 v\u1edbi nh\u1eefng l\u1eddi \u201cm\u00e1ch nh\u1ecf\u201d truy\u1ec1n mi\u1ec7ng qua l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

    Th\u00eam m\u1ed9t ph\u00e1t hi\u1ec7n t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Statista, 59% n\u1eef gi\u1edbi thu\u1ed9c gen Z quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a tr\u00ean nh\u1eefng \u0111\u1ec1 xu\u1ea5t t\u1eeb gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8.\u00a0<\/p>\n

    C\u0169ng ch\u00ednh v\u00ec s\u1ee9c m\u1ea1nh to l\u1edbn c\u1ee7a truy\u1ec1n mi\u1ec7ng m\u00e0 m\u1ed9t khi kh\u00e1ch h\u00e0ng c\u00f3 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m n\u00f3 s\u1ebd t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c ti\u1ebfp \u0111\u00f3.\u00a0<\/p>\n

    \n
    \"word
    Marketing truy\u1ec1n mi\u1ec7ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<\/div>\n

    C\u00e1c h\u00ecnh th\u1ee9c marketing truy\u1ec1n mi\u1ec7ng ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n

    1. Buzz marketing\u00a0<\/strong><\/h3>\n

    Buzz marketing l\u00e0 h\u00ecnh th\u1ee9c marketing ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c tri\u1ec3n khai nhi\u1ec1u th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n buzz marketing ch\u1ee7 y\u1ebfu l\u00e0 t\u1ea1o \u201ctin \u0111\u1ed3n, gi\u1eadt g\u00e2n, ho\u1eb7c g\u00e2y shock\u201d \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, k\u00edch th\u00edch m\u1ecdi ng\u01b0\u1eddi th\u1ea3o lu\u1eadn, b\u00e0n t\u00e1n qua l\u1ea1i.\u00a0<\/p>\n

    Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi nh\u1eefng \u201cchi\u00eau tr\u00f2\u201d marketing tr\u01b0\u1edbc th\u1ec1m ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m \u00e2m nh\u1ea1c c\u1ee7a m\u1ed9t ca s\u1ef9, hay m\u1ed9t b\u1ed9 phim n\u00e0o \u0111\u00f3. \u0110\u00f3 ch\u00ednh l\u00e0 buzz marketing hay c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing truy\u1ec1n mi\u1ec7ng. Hi\u1ec7u \u1ee9ng kh\u00e1n gi\u1ea3 s\u1ebd ph\u1ea7n n\u00e0o l\u00e0m cho s\u1ef1 ki\u1ebfn ch\u00ednh sau \u0111\u00f3 \u0111\u01b0\u1ee3c ch\u00fa \u00fd.\u00a0<\/p>\n

    2. Viral marketing\u00a0<\/strong><\/h3>\n

    Viral marketing hay marketing lan truy\u1ec1n ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c marketing truy\u1ec1n mi\u1ec7ng ph\u1ed5 bi\u1ebfn nh\u1ea5t. V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, viral marketing l\u1ea1i c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n. B\u1ea5t c\u1ee9 c\u00e1i g\u00ec viral \u0111\u1ec1u c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o \u0111\u00f3.\u00a0<\/p>\n

    Th\u1ef1c ch\u1ea5t b\u1ea5t c\u1ee9 chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o c\u0169ng \u00edt nhi\u1ec1u c\u1ea7n \u0111\u1ebfn y\u1ebfu t\u1ed1 \u201cviral\u201d. \u0110\u01a1n gi\u1ea3n v\u00ec m\u1ee5c \u0111\u00edch c\u1ee7a marketing l\u00e0 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y viral marketing \u1edf kh\u1eafp m\u1ecdi n\u01a1i, trong c\u00e1c chi\u1ebfn d\u1ecbch marketing t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay.\u00a0<\/p>\n

    M\u1ed9t v\u00ed d\u1ee5 kinh \u0111i\u1ec3n v\u1ec1 viral marketing \u0111\u00f3 l\u00e0 Th\u1eed th\u00e1ch \u201cALS Ice Bucket Challenge\u201d <\/strong>xu\u1ea5t hi\u1ec7n v\u00e0o n\u0103m 2014. <\/strong>R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi \u0111\u00e3 tham gia th\u1eed th\u00e1ch n\u00e0y b\u1eb1ng c\u00e1ch d\u1ed9i m\u1ed9t ch\u1eadu n\u01b0\u1edbc \u0111\u00e1 v\u00e0o \u0111\u1ea7u. Th\u1eed th\u00e1ch nh\u1eb1m n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 ALS \u2013 c\u0103n b\u1ec7nh x\u01a1 c\u1ee9ng teo c\u01a1 m\u1ed9t b\u00ean v\u00e0 k\u00eau g\u1ecdi ti\u1ec1n quy\u00ean g\u00f3p. C\u00e1c video v\u1ec1 th\u1eed th\u00e1ch \u0111\u01b0\u1ee3c quay v\u00e0 \u0111\u0103ng t\u1ea3i tr\u00ean kh\u1eafp c\u00e1c tr\u1ea1ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi hashtag #icebuckketchallenge<\/em><\/strong>.\u00a0<\/p>\n

    T\u1ef7 ph\u00fa Bill Gates c\u0169ng \u0111\u00e3 tham gia th\u1eed th\u00e1ch n\u00e0y sau khi \u0111\u01b0\u1ee3c ng\u01b0\u1eddi b\u1ea1n \u2013 nh\u00e0 s\u00e1ng l\u1eadp Facebook Mark Zuckerberg m\u1eddi g\u1ecdi. \u00d4ng c\u0169ng k\u00eau g\u1ecdi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng kh\u00e1c th\u1ef1c hi\u1ec7n th\u1eed th\u00e1ch trong \u0111\u00f3 c\u00f3 Alon Musk, Ryan Seacrest, v\u00e0 Chris Anderson (TED).<\/p>\n

    Bill Gates th\u1ef1c hi\u1ec7n ALS Ice Bucket Challenge (2004)<\/figcaption><\/figure>\n

    3. Influencer marketing\u00a0<\/strong><\/h3>\n

    Ch\u1eafc h\u1eb3n b\u1ea1n c\u0169ng kh\u00f4ng l\u1ea1 g\u00ec v\u1edbi kh\u00e1i ni\u1ec7m influencer n\u1eefa r\u1ed3i. Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i b\u00f9ng n\u1ed5 khi\u1ebfn influencer marketing ph\u00e1t tri\u1ec3n h\u01a1n bao gi\u1edd h\u1ebft. Influencer marketing l\u00e0 h\u00ecnh th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u li\u00ean k\u1ebft v\u1edbi m\u1ed9t influencer trong l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/p>\n

    B\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng th\u1ea5y h\u00ecnh \u1ea3nh m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 tr\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. \u0110\u00f3 ch\u00ednh l\u00e0 influencer marketing. V\u00e0 c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t d\u1ea1ng marketing truy\u1ec1n mi\u1ec7ng, l\u1eddi n\u00f3i c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 word-of-mouth. H\u1ecd c\u0169ng l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac nh\u01b0ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng m\u1ed9t l\u00fac.\u00a0<\/p>\n

    Netflix l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c th\u00e0nh c\u00f4ng nh\u1edd v\u00e0o influencer marketing. S\u1ee9c m\u1ea1nh v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecbnh h\u01b0\u1edbng \u00fd ki\u1ebfn \u0111\u00e3 gi\u00fap Netflix n\u1ed5i b\u1eadt v\u00e0 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc.\u00a0<\/p>\n

    4. Product seeding\u00a0<\/strong><\/h3>\n

    Seeding l\u00e0 c\u00e1ch l\u00e0m ph\u1ed5 bi\u1ebfn \u0111\u1ec3 truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c h\u1ed9i nh\u00f3m v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0<\/p>\n

    B\u1eb1ng c\u00e1ch lan truy\u1ec1n th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng, b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn h\u1ecd nh\u1eb1m t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 v\u00e0 h\u1ee9ng th\u00fa \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

    5. Referral\/affiliates program\u00a0<\/strong><\/h3>\n

    X\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh referral hay affiliate c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n marketing truy\u1ec1n mi\u1ec7ng. Thay v\u00ec tr\u00f4ng \u0111\u1ee3i v\u00e0o vi\u1ec7c kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi kh\u00e1c, h\u00e3y t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb s\u1ef1 h\u00e0i l\u00f2ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ed3ng th\u1eddi nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c m\u1ed9t ch\u00fat quy\u1ec1n l\u1ee3i\/qu\u00e0 t\u1eb7ng g\u00ec \u0111\u00f3.\u00a0<\/p>\n

    H\u00ecnh th\u1ee9c n\u00e0y n\u1eb1m trong affiliate marketing, nh\u01b0ng nh\u00ecn chung n\u00f3 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c truy\u1ec1n mi\u1ec7ng hi\u1ec7u qu\u1ea3. Ch\u01b0\u01a1ng tr\u00ecnh referral\/affiliates c\u0169ng mang v\u1ec1 cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/p>\n

    6. Evangelist marketing\u00a0<\/strong><\/h3>\n

    Evangelist marketing l\u00e0 marketing truy\u1ec1n gi\u00e1o. Trong h\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u01a1ng hi\u1ec7u bi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh nh\u1eefng \u201cAvocates \u2013 nh\u00e0 truy\u1ec1n gi\u00e1o\u201d<\/em> c\u1ee7a h\u1ecd.\u00a0<\/p>\n

    \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u1ef1c s\u1ef1 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd tham gia c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 b\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed9i truy\u1ec1n gi\u00e1o tham gia v\u00e0o chia s\u1ebb th\u00f4ng tin t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

    7. Social media marketing\u00a0<\/strong><\/h3>\n
    \n
    \"social
    Word of mouth trong social media marketing <\/figcaption><\/figure>\n<\/div>\n

    Ng\u00e0y nay, marketing truy\u1ec1n mi\u1ec7ng kh\u00f4ng ch\u1ec9 l\u00e0 l\u1eddi n\u00f3i tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n c\u00f3 nh\u1eefng bi\u1ebfn th\u1ec3 \u0111a d\u1ea1ng ph\u00e1t tri\u1ec3n theo m\u1ee9c \u0111\u1ed9 phong ph\u00fa v\u00e0 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. Ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 chuy\u1ec3n word of mouth sang h\u00ecnh th\u1ee9c digital th\u00f4ng qua social media marketing.\u00a0<\/p>\n

    \u0110\u1ebfn n\u0103m 2025, c\u00f3 \u0111\u1ebfn 56.7% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi s\u1ebd s\u1eed d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i. Con s\u1ed1 n\u00e0y \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c \u0111\u1ec3 c\u00e1c marketer c\u00e0ng ch\u00fa \u00fd h\u01a1n \u0111\u1ebfn word-of-mouth tr\u00ean nh\u1eefng \u201ckh\u00f4ng gian \u1ea3o\u201d n\u00e0y.\u00a0<\/p>\n

    Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng \u201ctruy\u1ec1n mi\u1ec7ng\u201d v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:\u00a0<\/p>\n

      \n
    • T\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean v\u1edbi ng\u01b0\u1eddi d\u00f9ng:<\/strong> Th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng t\u1ea3i n\u1ed9i dung \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft khi ho\u1ea1t \u0111\u1ed9ng tr\u00ean social media. T\u01b0\u01a1ng t\u00e1c th\u00f4ng qua \u0111\u1eb7t c\u00e2u h\u1ecfi, tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng r\u1ea5t quan tr\u1ecdng.\u00a0<\/li>\n
    • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi d\u00f9ng:<\/strong> Ngo\u00e0i nh\u1eefng n\u1ed9i dung h\u00e0ng ng\u00e0y \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i s\u00e2u s\u1eafc s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n d\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5 nh\u01b0 cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u00f3 gi\u00e1 tr\u1ecb, livestream t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, v.v.\u00a0<\/li>\n
    • K\u1ebft h\u1ee3p v\u1edbi influencers: <\/strong>Influencers ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00ean ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua vi\u1ec7c h\u01a1pk t\u00e1c v\u1edbi h\u1ecd r\u1ed3i.\u00a0<\/li>\n<\/ul>\n

      L\u1eddi k\u1ebft<\/strong><\/p>\n

      Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft nh\u1ea5t v\u1ec1 marketing truy\u1ec1n mi\u1ec7ng<\/strong> hay wom marketing<\/strong> m\u00e0 Masterskills \u0111\u00e3 t\u1ed5ng h\u1ee3p. Th\u1ebf gi\u1edbi marketing lu\u00f4n kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i, do v\u1eady ch\u00fang m\u00ecnh s\u1ebd ti\u1ebfp t\u1ee5c c\u1eadp nh\u1eadt th\u00f4ng tin \u0111\u1ec3 mang \u0111\u1ebfn c\u00e1i nh\u00ecn m\u1edbi m\u1ebb, ch\u00e2n th\u1ef1c nh\u1ea5t cho b\u1ea1n \u0111\u1ecdc.\u00a0\u0110\u1eebng qu\u00ean theo d\u00f5i Masterskills Blog v\u00e0 \u0111\u00f3n \u0111\u1ecdc nhi\u1ec1u b\u00e0i vi\u1ebft h\u1eefu \u00edch kh\u00e1c nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      B\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua m\u1ed9t b\u00e0i PR s\u1ea3n ph\u1ea9m tr\u00ean Facebook c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng l\u1ea1i ch\u00fa t\u00e2m l\u1eafng nghe ng\u01b0\u1eddi b\u1ea1n th\u00e2n c\u1ee7a m\u00ecnh k\u1ec3 v\u1ec1 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u00f3. Gi\u1eefa m\u1ed9t b\u00ean l\u00e0 l\u1eddi n\u00f3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ed9t b\u00ean l\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48693"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48693"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48693\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}