{"id":48705,"date":"2023-12-17T00:51:11","date_gmt":"2023-12-17T00:51:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ambient-marketing-la-gi-top-10-vi-du-quang-cao-ambient-an-tuong-nhat.html"},"modified":"2023-12-17T00:51:11","modified_gmt":"2023-12-17T00:51:11","slug":"ambient-marketing-la-gi-top-10-vi-du-quang-cao-ambient-an-tuong-nhat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ambient-marketing-la-gi-top-10-vi-du-quang-cao-ambient-an-tuong-nhat.html","title":{"rendered":"Ambient Marketing L\u00e0 G\u00ec? Top 10 V\u00ed D\u1ee5 Qu\u1ea3ng C\u00e1o Ambient \u1ea4n T\u01b0\u1ee3ng Nh\u1ea5t"},"content":{"rendered":"
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Marketing l\u00e0 xu th\u1ebf kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. S\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o c\u0169ng thay \u0111\u1ed5i v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb lu\u00f4n ph\u1ea3i c\u1ed1 g\u1eafng nhi\u1ec1u h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n

Ambient marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u01b0\u1ee3c y\u00eau th\u00edch c\u0169ng b\u1edfi m\u1ed9t l\u00fd do nh\u01b0 v\u1eady. V\u1eady b\u1ea1n \u0111\u00e3 bi\u1ebft ambient marketing l\u00e0 g\u00ec <\/strong>v\u00e0 t\u1ea1i sao n\u00f3 tr\u1edf n\u00ean \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng ch\u01b0a?<\/p>\n

T\u00ecm hi\u1ec3u kh\u00e1i ni\u1ec7m ambient marketing v\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u00f9ng Masterskills nh\u00e9.<\/p>\n

Ambient Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Ambient marketing, hay c\u00f2n g\u1ecdi l\u00e0 ambient advertising<\/strong>, l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb xung quanh m\u00f4i tr\u01b0\u1eddng s\u1ed1ng. Thu\u1eadt ng\u1eef n\u00e0y ch\u1ec9 d\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c th\u01b0\u1eddng, c\u00f3 th\u1ec3 \u00edt ho\u1eb7c ch\u01b0a t\u1eebng c\u00f3 ti\u1ec1n l\u1ec7. Ambient marketing mu\u1ed1n \u0111\u00e1nh v\u00e0o ph\u1ea7n nh\u00ecn v\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 \u201cm\u1ed9t-kh\u00f4ng-hai\u201d.<\/p>\n

Ambient marketing th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng n\u01a1i \u00edt ng\u01b0\u1eddi ng\u1edd t\u1edbi nh\u1ea5t. Ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00ecnh d\u00e1n c\u00e1ch \u0111i\u1ec7u t\u1ea1i b\u1ebfn xe bu\u00fdt, t\u01b0\u1ee3ng ho\u1eb7c h\u00ecnh nh\u00e2n kh\u1ed5ng l\u1ed3 \u1edf n\u01a1i c\u00f4ng c\u1ed9ng, h\u00ecnh \u1ea3nh 3D, v.v.<\/p>\n

V\u1eady ngu\u1ed3n g\u1ed1c c\u1ee7a ambient marketing l\u00e0 g\u00ec? Cho nh\u1eefng b\u1ea1n ch\u01b0a bi\u1ebft, c\u1ee5m t\u1eeb \u201cambient media\u201d l\u1ea7n \u0111\u1ea7u xu\u1ea5t hi\u1ec7n t\u1ea1i v\u01b0\u01a1ng qu\u1ed1c Anh trong nh\u1eefng n\u0103m 1990. H\u00ecnh th\u1ee9c n\u00e0y d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00e1ch qu\u1ea3ng c\u00e1o th\u1ecb gi\u00e1c \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi truy\u1ec1n th\u1ed1ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, ambient marketing ch\u00ednh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a\u00a0guerrilla marketing.<\/p>\n

Ambient advertising c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t?<\/strong><\/h2>\n

M\u1ee5c \u0111\u00edch<\/strong><\/h3>\n

Khi ta t\u00ecnh c\u1edd nh\u00ecn th\u1ea5y v\u1eadt th\u1ec3 l\u1ea1 \u1edf n\u01a1i kh\u00f3 ng\u1edd \u0111\u1ebfn nh\u1ea5t, ta th\u01b0\u1eddng b\u1ecb \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u00e0 nh\u1edb \u0111\u1ebfn n\u00f3 kh\u00e1 l\u00e2u. \u0110\u00e2y l\u00e0 c\u00e1ch marketing mu\u1ed1n s\u1eed d\u1ee5ng ambient advertising \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ambient marketing l\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Hi\u1ec7n t\u1ea1i, truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o r\u1ea5t d\u1ec5 b\u1ecb nh\u1ea1t nho\u00e0 do s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 m\u00f4i tr\u01b0\u1eddng b\u00e3o ho\u00e0. V\u00e0 ambient marketing ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb ho\u1eb7c advertising agency n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i m\u1edbi v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

TheoMarketingWeek, 65% kh\u00e1ch h\u00e0ng th\u00edch c\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o c\u00e1ch \u0111i\u1ec7u h\u01a1n d\u1ea1ng truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng c\u00e1c marketer th\u1eddi hi\u1ec7n \u0111\u1ea1i c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o v\u00e0 b\u01b0\u1edbc ra \u0111\u01b0\u1ee3c kh\u1ecfi v\u00f9ng an to\u00e0n, nh\u1eefng l\u1ef1a ch\u1ecdn truy\u1ec1n th\u1ed1ng \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 th\u00e0nh c\u00f4ng.<\/p>\n

\n
\"ambient
D\u00e1n sticker s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t c\u00e1ch d\u00f9ng ambient marketing.<\/figcaption><\/figure>\n<\/div>\n

M\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a Ambient marketing<\/strong><\/h3>\n

\u0110\u1eb7c th\u00f9 c\u1ee7a ambient advertising c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m sau:<\/p>\n

    \n
  • S\u00e1ng t\u1ea1o<\/strong>: qu\u1ea3ng c\u00e1o nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m kh\u00e1n gi\u1ea3 \u1ea5n t\u01b0\u1ee3n, t\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch h\u1ecd ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/li>\n
  • B\u1ea5t ng\u1edd<\/strong>: c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u1eb7t ambient marketing \u1edf nh\u1eefng ch\u1ed7 c\u00f3 v\u1ebb kh\u00f4ng li\u00ean quan nh\u1ea5t \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng b\u1ecb b\u1ea5t ng\u1edd, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 d\u1ec5 thuy\u1ebft ph\u1ee5c kh\u00e1ch mua h\u00e0ng h\u01a1n.<\/li>\n
  • S\u1ef1 k\u1ebft n\u1ed1i<\/strong>: qu\u1ea3ng c\u00e1o ki\u1ec3u ambient c\u00f3 nh\u1eefng c\u00e1ch kh\u00e1c th\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o n\u00ean k\u1ebft n\u1ed1i gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1ea3n ph\u1ea9m.<\/li>\n
  • Qu\u1ea3ng c\u00e1o nh\u01b0 kh\u00f4ng qu\u1ea3ng c\u00e1o<\/strong>: ambient advertising \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p v\u00e0o m\u00f4i tr\u01b0\u1eddng s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u00fd nh\u1ecb, kh\u00f4ng b\u1ecb qu\u00e1 l\u1ed1 th\u00ec kh\u00e1ch h\u00e0ng m\u1edbi mua h\u00e0ng v\u1edbi t\u00e2m th\u1ebf nh\u1eb9 nh\u00e0ng. Kh\u00f4ng ai mu\u1ed1n mua \u0111\u1ed3 theo c\u00e1ch \u00e9p bu\u1ed9c c\u1ea3.<\/li>\n<\/ul>\n

    L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c d\u00f9ng Ambient marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

    Ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o ambient c\u00f3 nh\u1eefng l\u1ee3i \u00edch n\u1ed5i tr\u1ed9i h\u01a1n h\u1eb3n so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng. Ambient advertising c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec3u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u1ea9y \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00ean \u201ctop\u201d.<\/p>\n

    1. Gi\u00e1 th\u00e0nh r\u1ebb<\/strong><\/h3>\n

    M\u1ed9t trong nh\u1eefng l\u00fd do ambient marketing \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng l\u00e0 gi\u00e1 c\u1ea3 kh\u00e1 ph\u1ea3i ch\u0103ng.<\/p>\n

    C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng quy m\u00f4 l\u1edbn c\u00f3 th\u1ec3 kh\u00e1 t\u1ed1n k\u00e9m. Qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh (Above the line) th\u01b0\u1eddng y\u00eau c\u1ea7u chi ph\u00ed cho th\u1eddi gian ph\u00e1t s\u00f3ng v\u00e0 kh\u00f4ng gian qu\u1ea3ng c\u00e1o. D\u00f9ng ambient marketing \u1edf m\u1ed9t n\u01a1i nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t v\u1ec1 chi ph\u00ed trong th\u1eddi gian d\u00e0i.<\/p>\n

    2. Thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd, d\u1ec5 ghi nh\u1edb<\/strong><\/h3>\n

    L\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o hi\u1ec7n n\u00e0y nhi\u1ec1u \u0111\u1ebfn kinh ng\u1ea1c, n\u00ean th\u1eadt s\u1ef1 r\u1ea5t kh\u00f3 \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt th\u1eadt s\u1ef1 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00f4ng ty n\u00ean t\u1ea1o ra m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 ho\u00e0n to\u00e0n m\u1edbi v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

    Khi m\u1ecdi ng\u01b0\u1eddi c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 b\u1ecb ng\u1ea1c nhi\u00ean khi xem qu\u1ea3ng c\u00e1o, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng ghi nh\u1edb n\u00f3 cao h\u01a1n.<\/p>\n

    V\u1edbi ambient advertising, ta c\u00f3 th\u1ec3 s\u1ebd gi\u00fap mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m m\u1edbi l\u1ea1 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o hi\u1ec7u \u1ee9ng l\u00e2u d\u00e0i, gi\u00fap c\u00f4ng ty n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng tr\u0103m ngh\u00ecn lo\u1ea1i qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n

    3. Kh\u00f4ng l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu<\/strong><\/h3>\n

    M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a ambient marketing l\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng m\u00e0 kh\u00f4ng x\u00e2m nh\u1eadp v\u00e0o kh\u00f4ng gian c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    Nhi\u1ec1u ng\u01b0\u1eddi r\u1ea5t kh\u00f4ng th\u00edch c\u1ea3m gi\u00e1c b\u1ecb ti\u1ebfp c\u1eadn qu\u00e1 g\u1ea7n v\u00e0 qu\u00e1 nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i. S\u1eed d\u1ee5ng ambient marketing s\u1ebd gi\u00fap m\u1ecdi ng\u01b0\u1eddi t\u1ef1 kh\u00e1m ph\u00e1 s\u1ef1 m\u1edbi l\u1ea1 m\u00e0 kh\u00f4ng b\u1ecb c\u1ea3m gi\u00e1c kh\u00f3 ch\u1ecbu.<\/p>\n

    4. Ti\u1ebfp c\u1eadn t\u1eadp kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n <\/strong><\/h3>\n

    C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng ch\u1ecdn nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m n\u1ed5i ti\u1ebfng ho\u1eb7c nh\u1eefng con ph\u1ed1 \u0111\u00f4ng \u0111\u00fac c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o ambient. C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi xem th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n.<\/p>\n

    V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00f4ng ch\u1ec9 kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 m\u00e0 c\u00f2n bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi t\u00ecnh c\u1edd \u0111i ngang qua th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

    V\u1eadt th\u1ec3 \u0111\u01b0\u1ee3c d\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng.<\/p>\n

    5. D\u1ec5 l\u00ean xu h\u01b0\u1edbng<\/strong><\/h3>\n

    Trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi c\u00f4ng ngh\u1ec7, m\u1ecdi ng\u01b0\u1eddi gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ch\u1ee5p \u1ea3nh, quay video v\u00e0 chia s\u1ebb tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Twitter, YouTube, Instagram v\u00e0 Facebook.<\/p>\n

    N\u1ebfu ambient advertising c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ee7 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u, h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o ph\u1ea3n \u1ee9ng d\u00e2y chuy\u1ec1n. T\u1eeb \u0111\u00f3 s\u1ea3n ph\u1ea9m m\u1eb7c nhi\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u h\u01a1n.<\/p>\n

    Gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf cao v\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 h\u1ee3p l\u00fd s\u1ebd gi\u00fap b\u1ea1n th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u1ea3 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    V\u00ed d\u1ee5 cho Ambient advertising<\/strong><\/h2>\n

    T\u01b0 duy s\u00e1ng t\u1ea1o, ho\u00e0n to\u00e0n \u201cb\u00ean ngo\u00e0i h\u1ed9p\u201d (outside the box) l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 m\u1ed9t m\u00e0n qu\u1ea3ng c\u00e1o ambient \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. K\u1ec3 t\u1eeb l\u1ea7n \u0111\u1ea7u c\u1ee5m t\u1eeb n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, cho \u0111\u1ebfn nay \u0111\u00e3 c\u00f3 kh\u00e1 nhi\u1ec1u chi\u1ebfn d\u1ecbch t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng.<\/p>\n

    K\u1ec3 c\u1ea3 c\u00e1c h\u00e3ng l\u1edbn nh\u01b0 McDonald\u2019s, Grab, KitKat, h\u1ecd c\u0169ng \u0111\u00e3 v\u1eadn d\u1ee5ng Ambient marketing cho chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 c\u1ee7a m\u00ecnh. C\u00f9ng \u0111i\u1ec3m qua m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n s\u1ef1 \u0111\u1eb7c bi\u1ec7t c\u1ee7a ambient marketing nh\u00e9.<\/p>\n

    1. Netflix<\/strong><\/h3>\n
    \n
    T\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o phim \u201cMoney Heist\u201d.<\/figcaption><\/figure>\n<\/div>\n

    N\u1ec1n t\u1ea3ng Netflix ch\u1eafc h\u1eb3n l\u00e0 \u201cr\u1ea1p phim\u201d online y\u00eau th\u00edch c\u1ee7a nhi\u1ec1u b\u1ea1n tr\u1ebb. V\u00e0 ch\u00ednh Netflix \u0111\u00e3 ch\u1ecdn c\u00e1ch ambient marketing cho m\u1ed9t s\u1ed1 con c\u01b0ng c\u1ee7a m\u00ecnh.<\/p>\n

    V\u00ed d\u1ee5, trong \u0111\u1ee3t qu\u1ea3ng b\u00e1 ph\u1ea7n 3 cho series phim \u0111\u1ed9c quy\u1ec1n Money Heist<\/em>, \u0111\u1ed9i ng\u0169 Netflix \u0111\u00e3 \u0111\u1eb7t m\u1ed9t b\u1ee9c t\u01b0\u1ee3ng \u201ck\u1ebb tr\u1ed9m \u00e1o \u0111\u1ecf\u201d cao 15 m\u00e9t t\u1ea1i qu\u1ea3ng tr\u01b0\u1eddng Piazza Affari, n\u01b0\u1edbc \u00dd.<\/p>\n

    B\u1ee9c t\u01b0\u1ee3ng b\u00e0n tay c\u1ee7a tr\u1ee5 s\u1edf b\u00e0n ch\u1ee9ng kho\u00e1n v\u1ed1n \u0111\u00e3 b\u1ecb nh\u1ea7m l\u00e0 \u201cng\u00f3n tay th\u1ed1i\u201d. V\u00e0 ngh\u1ec7 s\u0129 Maurizio Cattelan \u0111\u00e3 nh\u00e2n c\u01a1 h\u1ed9i n\u00e0y k\u1ebft h\u1ee3p h\u00ecnh nh\u00e2n c\u1ee7a Money Heist, t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh h\u1eafn gi\u01a1 ng\u00f3n gi\u1eefa v\u00e0o ch\u00ednh ph\u1ee7 v\u00e0 ng\u00e2n h\u00e0ng, gi\u1ed1ng h\u1ec7t tinh th\u1ea7n c\u1ee7a c\u00e1c nh\u00e2n v\u1eadt trong phim.<\/p>\n

    C\u00e1ch th\u1ee9c ambient advertising n\u00e0y th\u00e0nh c\u00f4ng thu h\u00fat h\u01a1n 5,000 ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u1ebfn chi\u00eam ng\u01b0\u1ee1ng. Trong v\u00f2ng 4 ng\u00e0y, h\u00ecnh \u1ea3nh n\u00e0y \u0111\u01b0\u1ee3c chia s\u1ebb v\u1edbi h\u01a1n 57,300 b\u00e0i \u0111\u0103ng v\u00e0 tr\u00ean 1.6 tri\u1ec7u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c.<\/p>\n

    2. Coca-Cola<\/strong><\/h3>\n
    \n
    \"ambient
    Qu\u1ea3ng c\u00e1o ambient c\u1ee7a CocaCola.<\/figcaption><\/figure>\n<\/div>\n

    H\u00e3ng n\u01b0\u1edbc ng\u1ecdt CocaCola r\u1ea5t hay s\u1eed d\u1ee5ng d\u1ea1ng qu\u1ea3ng c\u00e1o ambient marketing t\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111\u1ed7 xe bu\u00fdt. H\u1ecd c\u00f3 th\u1ec3 bi\u1ebfn tr\u1ea1m xe bu\u00fdt th\u00e0nh m\u1ed9t t\u1ee7 l\u1ea1nh \u0111\u1ef1ng n\u01b0\u1edbc u\u1ed1ng, t\u1ea1o c\u1ea3m gi\u00e1c nh\u01b0 kh\u00e1ch h\u00e0ng \u0111ang ng\u1ed3i trong ch\u00ednh nh\u1eefng t\u1ee7 m\u00e1t \u0111\u00f3 v\u1eady.<\/p>\n

    L\u00fac kh\u00e1c, Coca Cola l\u1ea1i d\u1ef1ng m\u1ed9t \u201ctr\u1ea1m Coca\u201d kh\u1ed5ng l\u1ed3 ngay b\u00ean b\u1edd bi\u1ec3n, ho\u1eb7c d\u1ef1ng h\u00ecnh chai Coca \u0111\u1ed5 n\u01b0\u1edbc v\u00e0o c\u1ed1c ngay tr\u00ean m\u00e1i nh\u00e0 m\u1ed9t to\u00e0 chung c\u01b0.<\/p>\n

    \n
    \"cocacola
    M\u00f4 h\u00ecnh chai v\u00e0 c\u1ed1c Coca kh\u1ed5ng l\u1ed5.<\/figcaption><\/figure>\n<\/div>\n
    \n
    \"cocacola
    \u0110i\u1ec3m d\u1eebng h\u00ecnh lon Coca.<\/figcaption><\/figure>\n<\/div>\n

    Nh\u1eefng l\u1ea7n Coca th\u00e0nh c\u00f4ng t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u00e0 kh\u00f4ng xu\u1ec3. V\u00e0 kh\u00f4ng ai c\u00f3 th\u1ec3 ch\u1ed1i c\u00e3i s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u00e3n h\u00e0ng n\u00e0y.<\/p>\n

    3. KitKat<\/strong><\/h3>\n
    \n
    \"kitkat
    Gh\u1ebf c\u00f4ng vi\u00ean t\u1ea1o h\u00ecnh thanh k\u1eb9o KitKat.<\/figcaption><\/figure>\n<\/div>\n

    KitKat \u0111\u00e3 l\u1eafp \u0111\u1eb7t nh\u1eefng chi\u1ebfc gh\u1ebf d\u00e0i \u0111\u01b0\u1ee3c trang tr\u00ed nh\u01b0 nh\u1eefng thanh k\u1eb9o KitKat \u1edf c\u00f4ng vi\u00ean. V\u1edbi l\u1eddi nh\u1eafn \u201cHave a break\u201d (Ngh\u1ec9 ng\u01a1i ch\u00fat \u0111i) v\u00e0 \u201cHave a KitKat\u201d (H\u00e3y \u0103n KitKat n\u00e0o), ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t th\u00edch s\u1ef1 k\u1ebft h\u1ee3p kh\u00e9o l\u00e9o n\u00e0y.<\/p>\n

    Chi\u1ebfn d\u1ecbch n\u00e0y tinh t\u1ebf v\u00e0 kh\u00f4ng ph\u00f4 tr\u01b0\u01a1ng, gi\u00fap h\u00e3ng k\u1ebft n\u1ed1i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng kh\u00f3 qu\u00ean.<\/p>\n

    4. Grab<\/strong><\/h3>\n
    \n
    \"grab
    \u0110i\u1ec3m h\u1eb9n h\u00ecnh m\u0169 b\u1ea3o hi\u1ec3m Grab.<\/figcaption><\/figure>\n<\/div>\n

    C\u00f4ng ty c\u00f4ng ngh\u1ec7 Grab c\u0169ng t\u1eebng ra tay s\u1eed d\u1ee5ng ambient marketing v\u1edbi m\u00f4 h\u00ecnh m\u0169 b\u1ea3o hi\u1ec3m xanh kh\u1ed5ng l\u1ed3. \u0110\u01b0\u1ee3c \u0111\u1eb7t \u1edf n\u01a1i c\u00f4ng c\u1ed9ng, c\u00e1i m\u0169 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 \u0111i\u1ec3m h\u1eb9n \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1eb7t xe v\u00e0 t\u00e0i x\u1ebf d\u1ec5 g\u1eb7p nhau h\u01a1n.<\/p>\n

    Kh\u1ecfi ph\u1ea3i n\u00f3i, c\u00f4ng ty n\u00e0y \u0111\u00e3 th\u00e0nh c\u00f4ng t\u1ea1o d\u1ea5u \u1ea5n nh\u01b0 th\u1ebf n\u00e0o v\u1edbi ng\u01b0\u1eddi d\u00f9ng so v\u1edbi c\u00e1c h\u00e3ng \u0111\u1eb7t xe th\u00f4ng minh kh\u00e1c.<\/p>\n

    5. Oldtimer<\/strong><\/h3>\n
    \n
    \"oldtimer
    Poster \u0111\u1eb7t \u1edf \u0111\u01b0\u1eddng h\u1ea7m c\u1ee7a Oldtimer.<\/figcaption><\/figure>\n<\/div>\n

    S\u1ed1 li\u1ec7u cho th\u1ea5y 58%\u00a0ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn m\u1ed9t nh\u00e0 h\u00e0ng qua c\u00e1c qu\u1ea3ng c\u00e1o billboard. V\u00e0 chu\u1ed7i tr\u1ea1m d\u1eebng ngh\u1ec9 ch\u00e2n cho xe m\u00f4 t\u00f4, Oldtimer, \u0111\u00e3 \u0111\u1eb7t m\u1ed9t poster si\u00eau l\u1edbn v\u00e0 si\u00eau th\u1ef1c t\u1ea1i \u0111\u01b0\u1eddng h\u1ea7m cho \u00f4 t\u00f4 cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y h\u00ecnh \u1ea3nh ng\u01b0\u1eddi ph\u1ee5 n\u1eef h\u00e1 mi\u1ec7ng ngay tr\u00ean \u0111\u01b0\u1eddng h\u1ea7m v\u1edbi c\u00e2u slogan \u201cAll you can eat, Rest stop\u201d, nh\u01b0 th\u1ec3 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n \u0111i qua c\u0169ng \u0111ang b\u1ecb \u0103n m\u1ea5t.<\/p>\n

    V\u1edbi c\u00e1ch s\u1eed d\u1ee5ng ambient marketing n\u00e0y, Oldtimer \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00eau danh trong h\u00e0ng lo\u1ea1t c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n

    6. M\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng kh\u00e1c<\/strong><\/h3>\n
    \n
    \"mcdonalds
    \u0110i\u1ec3m bus h\u00ecnh l\u00f2 n\u01b0\u1edbng c\u1ee7a McDonald\u2019s.<\/figcaption><\/figure>\n<\/div>\n
    \n
    \"qu\u1ea3ng
    \u0110\u1ec7m \u0111\u1ee1 h\u00ecnh b\u00e1nh c\u1ee7a h\u00e3ng Pepperidge Soft Bread.<\/figcaption><\/figure>\n<\/div>\n
    \n
    \"v\u00ed
    \u0110\u1ebfn g\u1ea7n \u0111\u01b0\u1eddng ray h\u01a1n \u0111i v\u00e0 b\u1ea1n s\u1ebd bi\u1ebft tay. (Qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 tang l\u1ec5)<\/figcaption><\/figure>\n<\/div>\n
    \n
    \"ambient
    Qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 du l\u1ecbch t\u1ea1i \u0111i\u1ec3m d\u1eebng xe bu\u00fdt.<\/figcaption><\/figure>\n<\/div>\n

    L\u01b0u \u00fd khi s\u1eed d\u1ee5ng ambient marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

    C\u00e1c l\u01b0u \u00fd khi m\u1ed9t marketer \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c ambient advertising l\u00e0 g\u00ec? H\u00e3y ghi nh\u1edb nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n

      \n
    • Li\u1ec7u th\u00f4ng \u0111i\u1ec7p t\u1eeb qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li>\n
    • V\u1ecb tr\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u00e0m kh\u00e1ch h\u00e0ng ng\u1ea1c nhi\u00ean kh\u00f4ng?<\/li>\n
    • Qu\u1ea3ng c\u00e1o c\u00f3 y\u1ebfu t\u1ed1 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh, t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng?<\/li>\n
    • Ambient advertising ph\u1ea3i \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u00e2u d\u00e0i trong tr\u00ed nh\u1edb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
    • Xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 th\u1ea5y trong qu\u1ea3ng c\u00e1o ambient l\u00e0 \u0111\u1ecbnh h\u00ecnh k\u00edch th\u01b0\u1edbc c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng. Ho\u1eb7c l\u00e0m cho n\u00f3 c\u1ef1c l\u1edbn, ho\u1eb7c bi\u1ebfn n\u00f3 th\u00e0nh c\u1ef1c nh\u1ecf. Th\u1eadm ch\u00ed b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m n\u00f3 chuy\u1ec3n \u0111\u1ed9ng.<\/li>\n<\/ul>\n

      L\u1eddi k\u1ebft<\/strong><\/h2>\n

      V\u1eady vai tr\u00f2 c\u1ee7a ambient marketing l\u00e0 g\u00ec <\/strong>trong ti\u1ebfp th\u1ecb?<\/p>\n

      Ambient marketing l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o phi ti\u00eau chu\u1ea9n v\u1edbi t\u00ednh s\u00e1ng t\u1ea1o cao. N\u00f3 c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd, g\u00e2y b\u1ea5t ng\u1edd v\u00e0 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi nh\u1eefng \u01b0u \u0111i\u1ec3m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng.<\/p>\n

      Mong r\u1eb1ng v\u1edbi b\u00e0i vi\u1ebft c\u1ee7a Masterskills, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ambient marketing. \u0110\u1eebng qu\u00ean t\u00ecm hi\u1ec3u c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c v\u1ec1 ch\u1ee7 \u0111\u1ec1 Marketing v\u00e0 nhi\u1ec1u h\u01a1n th\u1ebf c\u00f9ng Masterskills Vi\u1ec7t Nam nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Marketing l\u00e0 xu th\u1ebf kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. S\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o c\u0169ng thay \u0111\u1ed5i v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb lu\u00f4n ph\u1ea3i c\u1ed1 g\u1eafng nhi\u1ec1u h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ed5i m\u1edbi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48705"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48705"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48705\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}