{"id":48718,"date":"2023-12-17T00:51:42","date_gmt":"2023-12-17T00:51:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4c-trong-marketing-la-gi-mo-hinh-4c-co-gi-khac-so-voi-4p.html"},"modified":"2023-12-17T00:51:42","modified_gmt":"2023-12-17T00:51:42","slug":"4c-trong-marketing-la-gi-mo-hinh-4c-co-gi-khac-so-voi-4p","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4c-trong-marketing-la-gi-mo-hinh-4c-co-gi-khac-so-voi-4p.html","title":{"rendered":"4C Trong Marketing L\u00e0 G\u00ec? M\u00f4 H\u00ecnh 4C C\u00f3 G\u00ec Kh\u00e1c So V\u1edbi 4P?"},"content":{"rendered":"
\n

Xu h\u01b0\u1edbng x\u00e3 h\u1ed9i thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng v\u00e0 th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 \u0111ang d\u1ea7n b\u00e3o ho\u00e0 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i ph\u1ea3i ch\u00f3ng m\u1eb7t v\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, s\u1eed d\u1ee5ng marketing nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh m\u1edbi c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh. <\/p>\n

So v\u1edbi m\u00f4 h\u00ecnh Marketing Mix 4P, 4C<\/strong> \u0111ang d\u1ea7n l\u00ean ng\u00f4i v\u1edbi t\u00ednh th\u1ef1c ti\u1ec5n cao. V\u1eady 4C trong marketing<\/strong> l\u00e0 g\u00ec, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y trong ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3?<\/p>\n

C\u00f9ng t\u00ecm hi\u1ec3u ngay b\u1ea1n nh\u00e9.<\/p>\n

\u0110\u1ecbnh ngh\u0129a 4C trong Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

4C trong Marketing bao g\u1ed3m 4 y\u1ebfu t\u1ed1: C<\/strong>ustomer, C<\/strong>ost, C<\/strong>onvenience v\u00e0 C<\/strong>ommMasterskillstion. C\u00f9ng v\u1edbi m\u1ee5c \u0111\u00edch \u201ck\u00edch\u201d sales, trong khi m\u00f4 h\u00ecnh 4P t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o ng\u01b0\u1eddi b\u00e1n, m\u00f4 h\u00ecnh 4C l\u1ea1i t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

M\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb 4C \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi Robert F. Lauterborn v\u00e0o n\u0103m 1990 sau khi \u00f4ng tuy\u00ean b\u1ed1 ph\u01b0\u01a1ng ph\u00e1p 4P truy\u1ec1n th\u1ed1ng \u0111\u00e3 l\u1ed7i th\u1eddi.<\/p>\n

\n
\"di\u1ec5n
4C Marketing Mix bao g\u1ed3m 4 kh\u00eda c\u1ea1nh ch\u00ednh.<\/figcaption><\/figure>\n<\/div>\n

Vai tr\u00f2 c\u1ee7a 4C trong Marketing<\/strong><\/h2>\n

M\u1ed9t doanh nghi\u1ec7p khi \u0111\u00e3 ph\u00e2n kh\u00fac ti\u1ebfp th\u1ecb v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u00ec giai \u0111o\u1ea1n ti\u1ebfp theo l\u00e0 \u0111\u1ecbnh v\u1ecb v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u00f4 h\u00ecnh 4C<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng qua vi\u1ec7c tr\u01b0ng c\u1ea7u \u00fd ki\u1ebfn v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3.<\/p>\n

4C trong ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch trong th\u1eddi gian d\u00e0i cho doanh nghi\u1ec7p. B\u1edfi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bu\u1ed9c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m. <\/p>\n

Doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng giao ti\u1ebfp xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh, b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c hi\u1ec3u kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec v\u00e0 c\u1ea7n g\u00ec \u1edf s\u1ea3n ph\u1ea9m.<\/p>\n

\u201cKh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf\u201d<\/em>. \u0110\u00e2y ch\u00ednh l\u00e0 ph\u01b0\u01a1ng ch\u00e2m \u0111\u1ec3 m\u1ed9t nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng v\u00e0 4C c\u0169ng \u0111\u01b0\u1ee3c ph\u00e1t minh theo gi\u00e1 tr\u1ecb n\u00e0y. \u00c1p d\u1ee5ng 4C v\u00e0o ti\u1ebfp th\u1ecb s\u1ebd gi\u00fap doanh nghi\u1ec7p chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng thu nh\u1eadp v\u00e0 gi\u00e1 tr\u1ecb danh ti\u1ebfng v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n

Chi ti\u1ebft m\u00f4 h\u00ecnh 4C<\/strong><\/h2>\n

1. Customer (Gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng)<\/strong><\/h3>\n

Ch\u1eef C \u0111\u1ea7u ti\u00ean trong m\u00f4 h\u00ecnh marketing mix n\u00e0y c\u00f3 ngh\u0129a l\u00e0 mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Thay v\u00ec t\u1eadp trung v\u00e0o b\u1ea3n th\u00e2n s\u1ea3n ph\u1ea9m, ta s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng trong cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c <\/em><\/strong>y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc<\/em><\/strong>: Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/em>,<\/em>\u0111\u1ecbnh v\u1ecb<\/em> tr\u00ean<\/em> th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n

\u0110\u1ec3 s\u1eed d\u1ee5ng kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb 4Cs, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Khi nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1c nhu c\u1ea7u c\u1ee7a h\u1ecd, ta c\u1ea7n ghi nh\u1edb c\u00e1c \u0111i\u1ec3m sau:<\/p>\n

    \n
  • \u0110\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u00f3 l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a, b\u1ea1n ph\u1ea3i bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ea7n v\u00e0 mu\u1ed1n g\u00ec. Ti\u1ebfp theo, xem x\u00e9t c\u00e1ch th\u00edch h\u1ee3p \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  • V\u1ecb tr\u00ed th\u1ecb tr\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111o \u0111\u1ea1c b\u1edfi gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/li>\n
  • M\u1ed9t khi b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, vi\u1ec7c t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i cho h\u1ecd s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u.<\/li>\n<\/ul>\n

    C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u n\u00e0y l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p (primary research) v\u00e0 th\u1ee9 c\u1ea5p (secondary research). B\u1eb1ng c\u00e1ch n\u00e0y, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 hi\u1ec3u ch\u00ednh x\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n, t\u1eeb \u0111\u00f3 bi\u1ebfn n\u00f3 th\u00e0nh tr\u1ecdng t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c cho s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/p>\n

    2. Cost (chi ph\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng)<\/strong><\/h3>\n

    Ch\u1eef C th\u1ee9 hai trong h\u1ed7n h\u1ee3p ti\u1ebfp th\u1ecb n\u00e0y l\u00e0 chi ph\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Chi ph\u00ed \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 gi\u00e1 c\u1ee7a m\u1eb7t h\u00e0ng, m\u00e0 c\u00f2n bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 th\u1eddi gian kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m, ho\u1eb7c chi ph\u00ed v\u1eadn h\u00e0nh, chi ph\u00ed s\u1eed d\u1ee5ng, chi ph\u00ed x\u0103ng xe, v.v. <\/p>\n

    \u201cCost\u201d c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m l\u1ee3i \u00edch ho\u1eb7c s\u1ef1 thi\u1ebfu h\u1ee5t c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc:<\/strong>\u00a0Kh\u1ea3 n\u0103ng chi tr\u1ea3, s\u1ef1 h\u00e0i l\u00f2ng, gi\u00e1 tr\u1ecb.<\/em><\/p>\n

    Khi b\u1ea1n \u0111\u00e1nh gi\u00e1 chi ph\u00ed, h\u00e3y xem x\u00e9t c\u00e1c nguy\u00ean t\u1eafc sau:<\/p>\n

      \n
    • B\u1ea1n s\u1ebd y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng tr\u1ea3 cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u1edbi m\u1ee9c gi\u00e1 n\u00e0o? B\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem con s\u1ed1 \u0111\u00f3 c\u00f3 h\u1ee3p l\u00fd cho kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li>\n
    • S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 c\u00f2n sinh l\u1eddi \u1edf m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ho\u1eb7c s\u1eb5n s\u00e0ng tr\u1ea3 kh\u00f4ng?<\/li>\n
    • T\u1ed5ng chi ph\u00ed th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 bao nhi\u00eau \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/li>\n
    • Chi ph\u00ed \u0111\u1ec3 \u0111i \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a b\u1ea1n c\u00f3 l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 chi ph\u00ed c\u1ee7a h\u1ecd kh\u00f4ng? Ph\u00ed v\u1eadn chuy\u1ec3n s\u1ebd c\u1ed9ng th\u00eam bao nhi\u00eau v\u00e0o h\u00f3a \u0111\u01a1n c\u1ee7a h\u1ecd? <\/li>\n
    • Thu\u1ebf v\u00e0 c\u00e1c ph\u00ed kh\u00e1c s\u1ebd t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn t\u1ed5ng chi ph\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5?<\/li>\n<\/ul>\n
      \n
      \"cost
      Cost l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi d\u00f9ng l\u01b0u \u00fd khi mua h\u00e0ng.<\/figcaption><\/figure>\n<\/div>\n

      3. Convenience <\/strong><\/h3>\n

      \u00dd ngh\u0129a c\u1ee7a y\u1ebfu t\u1ed1 C ti\u1ebfp theo trong 4C l\u00e0 g\u00ec? Convenience l\u00e0 s\u1ef1 thu\u1eadn ti\u1ec7n, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u201cPlace\u201d (\u0111\u1ecba \u0111i\u1ec3m) trong chi\u1ebfn l\u01b0\u1ee3c 4P. Tuy nhi\u00ean, Convenience v\u1eabn c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng h\u01a1n so v\u1edbi Place.<\/p>\n

      C\u00e1c <\/em><\/strong>y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc<\/em><\/strong>: R\u00e0o c\u1ea3n <\/em>khi <\/em>mua h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/em><\/p>\n

      Trong th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i v\u1edbi ti\u1ebfn \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ef1c nhanh, s\u1ef1 ti\u1ec7n l\u1ee3i c\u00f3 gi\u00e1 tr\u1ecb r\u1ea5t l\u1edbn. Y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1edfi v\u1eady b\u1ea1n n\u00ean xem x\u00e9t c\u00e1c \u0111i\u1ec3m sau:<\/p>\n

        \n
      • Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n g\u00ec khi c\u1ed1 g\u1eafng t\u00ecm ho\u1eb7c mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? B\u1ea1n s\u1ebd l\u00e0m g\u00ec \u0111\u1ec3 gi\u1ea3m b\u1edbt ho\u1eb7c lo\u1ea1i b\u1ecf nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y?<\/li>\n
      • Li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c trang web tr\u1ef1c tuy\u1ebfn kh\u00f4ng? H\u1ecd c\u00f3 th\u1ec3 chuy\u1ec3n t\u1eeb l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m sang thanh to\u00e1n ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t kh\u00f4ng?<\/li>\n
      • M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng kh\u00f4ng?<\/li>\n
      • N\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 th\u1eafc m\u1eafc trong qu\u00e1 tr\u00ecnh mua h\u00e0ng, b\u1ea1n s\u1ebd cung c\u1ea5p h\u00ecnh th\u1ee9c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng n\u00e0o?<\/li>\n<\/ul>\n

        Amazon \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho s\u1ef1 thu\u1eadn ti\u1ec7n d\u00e0nh cho kh\u00e1ch h\u00e0ng.<\/p>\n

        V\u00ed d\u1ee5<\/em>: Tr\u00ean \u1ee9ng d\u1ee5ng Amazon, h\u1ecd thi\u1ebft k\u1ebf c\u00e1c ch\u1ebf \u0111\u1ed9 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng nh\u01b0 \u201cd\u1ecbch v\u1ee5 ship h\u00e0ng 2 ng\u00e0y mi\u1ec5n ph\u00ed\u201d, \u201cmua h\u00e0ng v\u1edbi m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t\u201d, v.v.<\/p>\n

        4. CommMasterskillstion<\/strong> (giao ti\u1ebfp)<\/strong><\/h3>\n

        Y\u1ebfu t\u1ed1 cu\u1ed1i c\u00f9ng c\u1ee7a 4C trong Marketing l\u00e0 CommMasterskillstion \u2013 giao ti\u1ebfp. Giao ti\u1ebfp lu\u00f4n gi\u1eef vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kinh doanh. Kh\u00f4ng c\u00f3 giao ti\u1ebfp th\u00ec chi\u1ebfn l\u01b0\u1ee3c 4C s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n

        Y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc:\u00a0<\/strong>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, WIIFM (What\u2019s in it for me), m\u1ea1ng x\u00e3 h\u1ed9i.<\/em><\/p>\n

        Khi \u0111\u00e1nh gi\u00e1 c\u00e1ch b\u1ea1n s\u1ebd giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, h\u00e3y ghi nh\u1edb nh\u1eefng gi\u00e1 tr\u1ecb sau:<\/p>\n

          \n
        • T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua giao ti\u1ebfp l\u00e0 \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\n
        • M\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u1ec1u mu\u1ed1n bi\u1ebft: \u201cWhat\u2019s in it for me\u201d \u2013 S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3 mang \u0111\u1ebfn cho \u201ct\u00f4i\u201d \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch g\u00ec.<\/li>\n<\/ul>\n

          V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a truy\u1ec1n th\u00f4ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0y qua internet. Th\u1ec3 hi\u1ec7n m\u00ecnh c\u00f3 l\u1eafng nghe v\u00e0 ti\u1ebfp thu \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

          Tr\u00ean Facebook, Instagram v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u1ef1, marketer c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c kh\u1ea3o s\u00e1t, theo d\u00f5i l\u01b0\u1ee3t th\u00edch, chia s\u1ebb, review, v.v.<\/p>\n

          C\u00e1c b\u01b0\u1edbc \u00e1p d\u1ee5ng 4C trong Marketing<\/strong><\/h2>\n

          4C c\u1ee7a Lauterborn nh\u1ea5n m\u1ea1nh s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1ch cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p. C\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh 4C nh\u01b0 sau:<\/p>\n

          1. T\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/h3>\n

          T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ng\u01b0\u1eddi mua bao g\u1ed3m nhu c\u1ea7u, y\u00eau c\u1ea7u v\u00e0 c\u1ea3 th\u00f3i quen mua s\u1eafm c\u1ee7a h\u1ecd. D\u00f9 ng\u01b0\u1eddi d\u00f9ng th\u00edch mua s\u1eafm tr\u1ef1c ti\u1ebfp hay online, vi\u1ec7c th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi mua gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00ecnh \u0111ang h\u01b0\u1edbng t\u1edbi.<\/p>\n

          Bi\u1ebft th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/p>\n

          2. \u0110\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 li\u00ean h\u1ec7 doanh nghi\u1ec7p\u00a0<\/strong><\/h3>\n

          Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ec7n l\u1ee3i \u0111\u1ec3 giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xem h\u1ecd c\u00f3 \u00fd ki\u1ebfn nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m. Th\u00f4ng tin li\u00ean h\u1ec7 n\u00ean \u0111\u01b0\u1ee3c b\u1ed5 sung tr\u00ean trang web c\u1ee7a c\u00f4ng ty. T\u1eeb \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn v\u00e0 g\u1eedi email ho\u1eb7c nh\u1eadn x\u00e9t.<\/p>\n

          Ngo\u00e0i ra, b\u1ea1n c\u00f2n ph\u1ea3i \u0111\u1ea3m b\u1ea3o ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt c\u00e1c ph\u1ea3n \u00e1nh, nh\u1eadn x\u00e9t th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u00f3 ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi.<\/p>\n

          \n
          \"c\u00e1ch
          Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c m\u1ed9t c\u00e1ch t\u1eadn t\u00ecnh.<\/figcaption><\/figure>\n<\/div>\n

          3. Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/h3>\n

          D\u00f9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 khen ng\u1ee3i hay nh\u1eadn x\u00e9t ti\u00eau c\u1ef1c v\u1ec1 c\u00f4ng, kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n c\u1ea3m th\u1ea5y r\u1eb1ng \u00fd ki\u1ebfn \u200b\u200bv\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c coi tr\u1ecdng.<\/p>\n

          \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ki\u1ec3m tra c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u1eddng xuy\u00ean v\u00e0 ph\u1ea3n h\u1ed3i m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng, l\u1ecbch s\u1ef1, chuy\u00ean nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 Facebook hay c\u00e1c trang web l\u1edbn, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh li\u00ean l\u1ea1c doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n

          4. Ti\u1ebfp t\u1ee5c nghi\u00ean c\u1ee9u v\u00e0 thu th\u1eadp feedback<\/strong><\/h3>\n

          L\u1eafng nghe kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 h\u1ecd c\u00f3 th\u1ec3 quan t\u00e2m.<\/p>\n

          Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 b\u1ea3n ch\u1ea5t ch\u00ednh l\u00e0 l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u1ea7n tr\u1ea3 ph\u00ed. V\u00ec v\u1eady m\u1ed9t doanh nghi\u1ec7p n\u00ean t\u1eadn d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c n\u00e0y.<\/p>\n

          M\u1ed1i quan h\u1ec7 gi\u1eefa 4C vs 4P<\/strong><\/h2>\n

          M\u00f4 h\u00ecnh 4P v\u00e0 4C trong Marketing c\u00f3 s\u1ef1 kh\u00e1c nhau v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc trong t\u1eebng kh\u00eda c\u1ea1nh. Tuy nhi\u00ean, hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u1ea1i c\u00f3 m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng tr\u1ee3 nh\u01b0 hai m\u1eb7t c\u1ee7a m\u1ed9t \u0111\u1ed3ng xu. \u0110\u1ec3 m\u1ed9t doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh, hai m\u00f4 h\u00ecnh 4P v\u00e0 4C c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p m\u1ed9t c\u00e1ch nhu\u1ea7n nhuy\u1ec5n v\u00e0 th\u00f4ng minh.<\/p>\n

          V\u1eady h\u00e3y \u0111i\u1ec3m qua nh\u1eefng \u0111i\u1ec3m kh\u00e1c nhau c\u1ee7a hai m\u00f4 h\u00ecnh 4C, 4P, v\u00e0 c\u00e1ch k\u1ebft h\u1ee3p ch\u00fang trong chi\u1ebfn l\u01b0\u1ee3c marketing nh\u00e9.<\/p>\n

          4C v\u00e0 4P kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h3>\n
          \n\n\n\n\n\n\n\n
          M\u00f4 h\u00ecnh 4C trong Marketing<\/strong><\/td>\nM\u00f4 h\u00ecnh 4P trong Marketing<\/strong><\/td>\n<\/tr>\n
          Consumer<\/td>\nProduct<\/td>\n<\/tr>\n
          Cost to satisfy<\/td>\nPrice<\/td>\n<\/tr>\n
          Convenience<\/td>\nPlace<\/td>\n<\/tr>\n
          CommMasterskillstion<\/td>\nPromotion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

          4P v\u00e0 4C c\u00f3 m\u1ed1i li\u00ean quan v\u00ec c\u1ea3 hai m\u00f4 h\u00ecnh \u0111\u1ec1u l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing. Tuy v\u1eady, 4P bao g\u1ed3m Product<\/strong> (S\u1ea3n ph\u1ea9m), Price<\/strong> (Gi\u00e1 th\u00e0nh), Place<\/strong> (\u0110\u1ecba \u0111i\u1ec3m), v\u00e0 Promotion<\/strong> (Qu\u1ea3ng b\u00e1). \u0110\u00e2y l\u00e0 c\u00e1c kh\u00eda c\u1ea1nh thi\u00ean v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c mang \u0111\u1ebfn b\u1edfi doanh nghi\u1ec7p, v\u00e0 l\u00e0m sao \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u1ebfn tay ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

          C\u00f2n 4C, nh\u01b0 \u0111\u00e3 gi\u1ea3i th\u00edch ph\u00eda tr\u00ean, l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb h\u01b0\u1edbng \u0111\u1ebfn giao ti\u1ebfp v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n

          B\u1eb1ng c\u00e1ch ph\u00e2n bi\u1ec7t hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p s\u1ebd bi\u1ebft c\u00e1ch thu th\u1eadp, h\u1ecdc h\u1ecfi c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

          \n
          \"4c
          D\u00f9 kh\u00e1c nhau, m\u00f4 h\u00ecnh 4P v\u00e0 4C v\u1eabn c\u00f3 m\u1ed7i quan h\u1ec7 m\u1eadt thi\u1ebft<\/figcaption><\/figure>\n<\/div>\n

          C\u00e1ch k\u1ebft h\u1ee3p 4C v\u00e0 4P<\/strong><\/h3>\n

          Nhi\u1ec1u chuy\u00ean gia Marketing cho r\u1eb1ng 4P \u0111\u00e3 \u201cl\u1ed7i th\u1eddi\u201d v\u00e0 4C \u0111ang d\u1ea7n cho\u00e1n ng\u00f4i c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c c\u0169 n\u00e0y. Nh\u01b0ng th\u1ef1c ch\u1ea5t, m\u00f4 h\u00ecnh Marketing 4C v\u00e0 4P s\u1ebd mang \u0111ang hi\u1ec7u qu\u1ea3 cao n\u1ebfu doanh nghi\u1ec7p bi\u1ebft c\u00e1ch k\u1ebft h\u1ee3p ch\u00fang,<\/p>\n

          M\u00f4 h\u00ecnh 4P v\u00e0 4C c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p nh\u01b0 sau:\u00a0<\/p>\n

          1. Product v\u00e0 Customer: S\u1ea3n ph\u1ea9m + Gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n

          Khi k\u1ebft h\u1ee3p S\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng, c\u00f4ng ty kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00ean r\u1eb1ng m\u1ecdi d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u1ea7n c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ecbnh cho kh\u00e1ch h\u00e0ng. <\/p>\n

          Ch\u1ec9 b\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u00ec s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng mong mu\u1ed1n, ho\u1eb7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ng\u01b0\u1eddi dung g\u1eb7p ph\u1ea3i.<\/p>\n

          2. Price v\u00e0 Cost: Gi\u00e1 c\u1ea3 + Chi ph\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n

          Ngo\u00e0i gi\u00e1 th\u00e0nh c\u1ee7a s\u1ea3n ph\u1ea9m, chi ph\u00ed kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3 khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. Nh\u1eefng g\u00ec doanh nghi\u1ec7p cung c\u1ea5p c\u1ea7n x\u1ee9ng \u0111\u00e1ng v\u1edbi nh\u1eefng chi ph\u00ed m\u00e0 kh\u00e1ch h\u00e0ng b\u1ecf ra khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

          3. Place v\u00e0 Convenience: \u0110\u1ecba \u0111i\u1ec3m + S\u1ef1 thu\u1eadn ti\u1ec7n<\/strong><\/h4>\n

          S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y c\u1ee7a 4C v\u00e0 4P c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ecba \u0111i\u1ec3m b\u00e1n v\u00e0 c\u00e1ch ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i mang \u0111\u1ebfn s\u1ef1 thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

          Doanh nghi\u1ec7p ph\u1ea3i nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c t\u1eadp kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng n\u01a1i th\u1ebf n\u00e0o. B\u00ean c\u1ea1nh \u0111\u00f3, n\u01a1i n\u00e0o l\u00e0 n\u01a1i ti\u1ec7n nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m khi c\u00f3 nhu c\u1ea7u.<\/p>\n

          4. Promotion v\u00e0 CommMasterskillstion: Qu\u1ea3ng c\u00e1o + Giao ti\u1ebfp<\/strong><\/h4>\n

          C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o n\u00ean \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean tr\u00ean c\u01a1 s\u1edf c\u1ee7a c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. Doanh nghi\u1ec7p s\u1ebd l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 cho h\u1ecd bi\u1ebft s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c g\u00ec v\u00e0 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

          C\u00e1ch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 s\u1ebd bao g\u1ed3m s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u1ea3 b\u00ean \u201csMasterskillsr\u201d v\u00e0 \u201cconsumer\u201d \u0111\u1ec3 c\u00f3 th\u1ec3 mang \u0111\u1ebfn gi\u00e1 tr\u1ecb h\u1eefu \u00edch nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

          K\u1ebft<\/strong><\/h2>\n

          M\u00f4 h\u00ecnh 4C trong Marketing \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong m\u1ed9t th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng.<\/p>\n

          B\u1ea5t k\u1ef3 ng\u01b0\u1eddi qu\u1ea3n l\u00fd ho\u1eb7c ch\u1ee7 s\u1edf h\u1eefu doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u00ecn nh\u1eadn, xem x\u00e9t m\u1ecdi th\u1ee9 t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a ri\u00eang m\u00ecnh. Tuy nhi\u00ean, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c \u01b0u ti\u00ean \u0111\u1ec3 c\u00f3 d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 mang s\u1ee9c \u1ea3nh h\u01b0\u1edfng.<\/p>\n

          Khi th\u1ef1c hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p 4C n\u00e0y, vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n v\u00e0 nh\u1eefng g\u00ec h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. C\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a 4C s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

          Tham kh\u1ea3o: 4Cs of Marketing<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Xu h\u01b0\u1edbng x\u00e3 h\u1ed9i thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng v\u00e0 th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5 \u0111ang d\u1ea7n b\u00e3o ho\u00e0 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i ph\u1ea3i ch\u00f3ng m\u1eb7t v\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, s\u1eed d\u1ee5ng marketing nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh m\u1edbi c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p thu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48718"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48718"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48718\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}