{"id":48738,"date":"2023-12-17T00:56:48","date_gmt":"2023-12-17T00:56:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/content-marketing-la-gi-vai-tro-cua-marketing-trong-moi-doanh-nghiep.html"},"modified":"2023-12-17T00:56:48","modified_gmt":"2023-12-17T00:56:48","slug":"content-marketing-la-gi-vai-tro-cua-marketing-trong-moi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/content-marketing-la-gi-vai-tro-cua-marketing-trong-moi-doanh-nghiep.html","title":{"rendered":"Content Marketing L\u00e0 G\u00ec? Vai Tr\u00f2 C\u1ee7a Marketing Trong M\u1ecdi Doanh Nghi\u1ec7p"},"content":{"rendered":"
\n

Thay v\u00ec qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u201cx\u00f4i th\u1ecbt\u201d \u0111\u1ebfn kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i s\u1ebd mang \u0111\u1ebfn nh\u1eefng n\u1ed9i dung th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u1ea5y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Content Marketing.<\/p>\n

V\u1eady c\u1ee5 th\u1ec3 th\u00ec Content Marketing l\u00e0 g\u00ec<\/strong>? C\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a m\u1ed9t Content Marketer di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 mang \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng th\u1ee9c Content Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ebfn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng?<\/p>\n

C\u00f9ng Masterskills t\u00ecm hi\u1ec3u ng\u00e0nh ngh\u1ec1 Marketing content t\u1eeb \u2018A t\u1edbi Z\u2019 nh\u00e9!<\/p>\n

Content Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

Content Marketing (hay ti\u1ebfp th\u1ecb n\u1ed9i dung) l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ed3ng nh\u1ea5t \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng qua h\u00ecnh th\u1ee9c marketing n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb \u0111\u00f3 v\u00e0 mu\u1ed1n mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 th\u1ef1c s\u1ef1 tr\u1ea3i nghi\u1ec7m ch\u00fang.<\/p>\n

L\u00e0 m\u1ed9t Content Marketer, h\u1ecd kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung, m\u00e0 c\u00f2n \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u \u0111\u1ea7u vi\u1ec7c kh\u00e1c nhau. C\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n

    \n
  • Ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty (Facebook, Instagram, TikTok,\u2026)\u00a0<\/li>\n
  • X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u1ea5y.<\/li>\n
  • Ph\u1ed1i h\u1ee3p c\u00f9ng \u0111\u1ed9i ng\u0169 Marketing \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee5 th\u1ec3 cho c\u00e1c k\u00eanh social.\u00a0<\/li>\n
  • \u0110\u1ea3m nhi\u1ec7m vai tr\u00f2 s\u1ea3n xu\u1ea5t n\u1ed9i dung truy\u1ec1n th\u00f4ng nh\u01b0: \u00fd t\u01b0\u1edfng, b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh, video,\u2026<\/li>\n
  • Vi\u1ebft b\u00e0i PR cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 theo y\u00eau c\u1ea7u.<\/li>\n
  • X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch n\u1ed9i dung c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a c\u00f4ng ty (Website, Email, PR, seeding,\u2026)<\/li>\n
  • Th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn n\u1ed9i dung theo s\u1ef1 ch\u1ec9 \u0111\u1ea1o c\u1ee7a Tr\u01b0\u1edfng B\u1ed9 ph\u1eadn Marketing ho\u1eb7c Ban l\u00e3nh \u0111\u1ea1o.<\/li>\n<\/ul>\n

    Vai tr\u00f2 c\u1ee7a Content Marketing v\u1edbi c\u00e1c doanh nghi\u1ec7p<\/strong><\/h2>\n

    1. \u0110\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

    Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 t\u1ed1t th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ph\u00e1t tri\u1ec3n r\u1ed9ng kh\u1eafp v\u00e0 m\u1ea1nh m\u1ebd th\u00ec ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung marketing ph\u00f9 h\u1ee3p.\u00a0<\/p>\n

    Content Marketing mang \u0111\u1ebfn n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u00e1nh nh\u00ecn t\u00edch c\u1ef1c h\u01a1n. T\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u00e0 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c h\u01a1n.<\/p>\n

    2. T\u0103ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c, truy c\u1eadp<\/strong><\/h3>\n

    H\u00ecnh \u1ea3nh \u0111\u1eb9p v\u00e0 b\u1eaft m\u1eaft c\u00f3 th\u1ec3 thu h\u00fat \u00e1nh nh\u00ecn c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc trong v\u00e0i gi\u00e2y \u0111\u1ea7u, nh\u01b0ng th\u1ee9 gi\u1eef h\u1ecd l\u1ea1i l\u00e2u d\u00e0i ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb n\u1ed9i dung mang \u0111\u1ebfn. B\u00ean c\u1ea1nh m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb v\u1ec1 s\u1ea3n ph\u1ea9m, Content Marketing bu\u1ed9c ph\u1ea3i mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c, th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0<\/p>\n

    L\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website v\u00e0 fanpage s\u1ebd ng\u00e0y c\u00e0ng t\u0103ng cao v\u00e0 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap gia t\u0103ng l\u01b0\u1ee3ng traffic v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean.<\/p>\n

    \n
    \"t\u0103ng
    Vai tr\u00f2 c\u1ee7a marketing content l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n

    3. Ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

    Chi ph\u00ed qu\u1ea3ng c\u00e1o lu\u00f4n chi\u1ebfm m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch kh\u00e1 l\u1edbn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing. \u0110\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed, Content Marketing s\u1ebd \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. Nh\u1edd mang \u0111\u1ebfn nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean s\u1ebd t\u0103ng cao.<\/p>\n

    \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p s\u1ebd kh\u00f4ng ph\u1ea3i b\u1ecf ra qu\u00e1 nhi\u1ec1u chi ph\u00ed \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0<\/p>\n

    4. T\u0103ng doanh thu<\/strong><\/h3>\n

    S\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ebd ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o c\u00e1ch th\u1ee9c b\u1ea1n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng. C\u00e0ng gi\u00fap h\u1ecd th\u1ea5y r\u00f5 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m mang \u0111\u1ebfn, h\u1ecd s\u1ebd c\u00e0ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/p>\n

    Khi Content Marketing gi\u1ea3i quy\u1ebft nh\u1eefng n\u1ed7i tr\u0103n tr\u1edf, \u2018\u0111i\u1ec3m \u0111au\u2019 c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i chi ti\u1ec1n \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. C\u00f3 th\u1ec3, doanh thu c\u1ee7a doanh nghi\u1ec7p s\u1ebd ng\u00e0y c\u00e0ng m\u1ed9t t\u0103ng cao m\u00e0 kh\u00f4ng ti\u00eau t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed.<\/p>\n

    C\u00e1c lo\u1ea1i Content Marketing<\/strong><\/h2>\n

    1. Video<\/strong><\/h3>\n

    Video lu\u00f4n l\u00e0 h\u00ecnh th\u1ee9c mang \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng t\u1ed1t nh\u1ea5t trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing. <\/p>\n

    Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n ti\u00eau th\u1ee5 th\u00f4ng tin nhanh ch\u00f3ng, th\u00ec video ch\u00ednh l\u00e0 ph\u01b0\u01a1ng th\u1ee9c Content Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t nh\u00ec. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Hubspot ch\u1ec9 ra r\u1eb1ng landing page c\u00f3 ch\u00e8n c\u00e1c \u0111o\u1ea1n video s\u1ebd gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn 80%.\u00a0<\/p>\n

    2. Blogs<\/strong><\/h3>\n

    Blog l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh content xoay quanh nhi\u1ec1u nh\u00f3m ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3. C\u00e1c th\u00f4ng tin tr\u00ean Blog th\u01b0\u1eddng s\u1ebd bao h\u00e0m quan \u0111i\u1ec3m c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi vi\u1ebft, ho\u1eb7c g\u00f3c nh\u00ecn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    C\u00f3 th\u1ec3 n\u00f3i, trang blog l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing.<\/p>\n

    \n
    \"content<\/figure>\n<\/div>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch m\u00e0 n\u1ed9i dung d\u1ea1ng blog mang \u0111\u1ebfn:<\/p>\n

      \n
    • N\u1ec1n t\u1ea3ng blog gi\u00fap t\u0103ng l\u01b0\u1ee3ng lead g\u1ea5p 126% \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/li>\n
    • C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u1ebfu n\u1ed9i dung SEO \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o t\u1ed1t.<\/li>\n
    • Gia t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng quay l\u1ea1i website \u0111\u1ec3 \u0111\u1ecdc c\u00e1c n\u1ed9i dung m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn.<\/li>\n
    • T\u1ea1o m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng \u2018brand love\u2019 t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n

      3. Ebook<\/strong><\/h3>\n

      Ebook v\u1ec1 c\u01a1 b\u1ea3n v\u1eabn l\u00e0 s\u00e1ch, nh\u01b0ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1. N\u01a1i \u0111\u00e2y th\u01b0\u1eddng bao h\u00e0m l\u01b0\u1ee3ng th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c v\u00f4 c\u00f9ng phong ph\u00fa.\u00a0<\/p>\n

      \u0110\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc gia t\u0103ng nhu c\u1ea7u \u0111\u1ecdc c\u00e1c quy\u1ec3n s\u00e1ch ebook, Content Marketing ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 thu h\u00fat v\u00e0 h\u1ea5p d\u1eabn c\u1ea3 v\u1ec1 h\u00ecnh th\u1ee9c l\u1eabn n\u1ed9i dung. C\u00f3 th\u1ebf, h\u1ecd s\u1ebd mu\u1ed1n cung c\u1ea5p email ho\u1eb7c \u0111\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c n\u1ed9i dung m\u1edbi nh\u1ea5t t\u1eeb ebook c\u1ee7a b\u1ea1n.<\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch m\u00e0 n\u1ec1n t\u1ea3ng ebook trong Content Marketing mang \u0111\u1ebfn:<\/p>\n

        \n
      • Gi\u1ea3m thi\u1ec3u chi ph\u00ed in \u1ea5n.<\/li>\n
      • D\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua n\u1ed9i dung.<\/li>\n
      • T\u1ea1o ra ngu\u1ed3n doanh thu c\u00f3 t\u00ednh l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng.<\/li>\n
      • T\u1ea1o s\u1ef1 chuy\u00ean nghi\u1ec7p nh\u1ea5t \u0111\u1ecbnh trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

        4. Infographics<\/strong><\/h3>\n

        B\u00ean c\u1ea1nh c\u00e1c h\u00ecnh th\u1ee9c k\u1ec3 tr\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng Infographic (h\u00ecnh \u1ea3nh k\u00e8m th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng bi\u1ec3u \u0111\u1ed3, s\u1ed1 li\u1ec7u, c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng,\u2026).<\/em> \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c n\u1ed9i dung mang \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n

        \n
        \"marketing
        Infographics l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c content marketing r\u1ea5t s\u1ed1ng \u0111\u1ed9ng.<\/figcaption><\/figure>\n<\/div>\n

        5. E-mail<\/strong><\/h3>\n

        T\u01b0\u1edfng ch\u1eebng kh\u00f4ng ph\u1ed5 bi\u1ebfn, nh\u01b0ng email marketing c\u0169ng \u0111\u01b0\u1ee3c cho l\u00e0 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c Content Marketing hi\u1ec7u qu\u1ea3. H\u00ecnh th\u1ee9c n\u00e0y s\u1ebd mang nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb \u0111\u1ebfn v\u1edbi email c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/p>\n

        \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebft ki\u1ec7m, \u0111\u1ed3ng th\u1eddi c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng. Kh\u00f4ng nh\u1eefng th\u1ebf, vi\u1ec7c g\u1eedi h\u00e0ng lo\u1ea1t email marketing \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng s\u1ebd gi\u00fap c\u00e1c Content Marketer ph\u1ee7 r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ed1i \u0111a.\u00a0<\/p>\n

        Nh\u00e2n vi\u00ean Content Marketing c\u1ea7n c\u00e1c k\u1ef9 n\u0103ng g\u00ec<\/strong><\/h2>\n

        1. K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u, khai th\u00e1c th\u00f4ng tin<\/strong><\/h3>\n
        \n

        \u201cContent is king, but distribution is queen\u201d. <\/strong><\/em><\/p>\n<\/blockquote>\n

        N\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng ph\u00e2n ph\u1ed1i n\u1ed9i dung \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem, th\u00ec n\u1ed9i dung vi\u1ebft ra d\u00f9 hay \u0111\u1ebfn c\u00e1ch m\u1ea5y c\u0169ng tr\u1edf n\u00ean v\u00f4 ngh\u0129a.<\/p>\n

        Ch\u00ednh v\u00ec th\u1ebf m\u00e0 c\u00e1c nh\u00e2n vi\u00ean Content Marketing ph\u1ea3i nghi\u00ean c\u1ee9u, thu th\u1eadp v\u00e0 khai th\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, n\u01a1i \u1edf, insight, nhu c\u1ea7u, m\u1ed1i tr\u0103n tr\u1edf,\u2026); th\u1ecb hi\u1ebfu n\u1ed5i c\u1ed9m tr\u00ean th\u1ecb tr\u01b0\u1eddng; \u0111\u1ed3ng th\u1eddi th\u1ed1ng k\u00ea nh\u1eefng c\u01a1 h\u1ed9i trong l\u0129nh v\u1ef1c ng\u00e0nh ngh\u1ec1 \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb, ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n

        2. K\u1ef9 n\u0103ng ch\u1ecdn l\u1ecdc ch\u1ee7 \u0111\u1ec1<\/strong><\/h3>\n

        T\u1eeb nh\u1eefng th\u00f4ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, chuy\u00ean vi\u00ean Content Marketing ph\u1ea3i ch\u1eaft l\u1ecdc nh\u1eefng ch\u1ee7 \u0111\u1ec1 th\u00fa v\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1n gi\u1ea3. Vi\u1ec7c t\u00ecm ki\u1ebfm, nghi\u00ean c\u1ee9u v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t Content Marketer.<\/p>\n

        \u0110i\u1ec1u n\u00e0y v\u1eeba l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u2013 b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau; song c\u0169ng l\u00e0 m\u1ed9t th\u1eed th\u00e1ch \u2013 b\u1ea1n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n ch\u01b0a bao gi\u1edd ngh\u0129 \u0111\u1ebfn.<\/p>\n

        \n
        \"contentmarketing\"
        Y\u00eau c\u1ea7u nh\u1ea5t \u0111\u1ecbnh cho c\u00e1c content marketer.<\/figcaption><\/figure>\n<\/div>\n

        3. Giao ti\u1ebfp, vi\u1ebft l\u00e1ch t\u1ed1t<\/strong><\/h3>\n

        N\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb n\u01a1i ng\u01b0\u1eddi th\u1ee5 h\u01b0\u1edfng th\u00f4ng tin \u0111\u1ebfn t\u1eeb nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, l\u00f4i cu\u1ed1n. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c chuy\u00ean vi\u00ean Content Marketing ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft l\u00e1ch \u1ed5n \u0111\u1ec3 c\u00f3 th\u1ec3 v\u1eeba truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p, v\u1eeba \u2018x\u00e0o n\u1ea5u\u2019 \u0111\u1ec3 ch\u00fang tr\u1edf n\u00ean l\u00f4i cu\u1ed1n h\u01a1n.<\/p>\n

        M\u1ed9t Content Marketer ch\u1ec9 vi\u1ebft t\u1ed1t th\u00f4i li\u1ec7u c\u00f3 \u0111\u1ee7? Chuy\u00ean vi\u00ean Content Marketing c\u0169ng c\u1ea7n kh\u1ea3 n\u0103ng giao ti\u1ebfp t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u1ecfng v\u1ea5n, tr\u00f2 chuy\u1ec7n v\u1edbi ch\u00ednh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00f3 th\u1ebf, h\u1ecd s\u1ebd c\u00f3 c\u00e1i nh\u00ecn kh\u00e1i qu\u00e1t v\u1ec1 nh\u1eefng m\u1ed1i quan t\u00e2m, tr\u0103n tr\u1edf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

        4. K\u1ef9 n\u0103ng SEO<\/strong><\/h3>\n

        Khi \u0111\u1ecdc b\u1ea3ng m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a chuy\u00ean vi\u00ean Content Marketing, b\u1ea1n s\u1ebd r\u1ea5t d\u1ec5 th\u1ea5y m\u1ed9t y\u00eau c\u1ea7u ph\u1ed5 bi\u1ebfn: \u201cC\u00f3 k\u1ef9 n\u0103ng vi\u1ebft b\u00e0i SEO t\u1ed1t\u201d. V\u1eady SEO trong Content Marketing l\u00e0 l\u00e0m g\u00ec?<\/p>\n

        N\u1ebfu mu\u1ed1n b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t, b\u1ea1n ph\u1ea3i \u0111\u01b0a nh\u1eefng n\u1ed9i dung, b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c thanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. SEO s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed9i dung m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n

        5. K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd<\/strong><\/h3>\n

        Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf kh\u1ea3 n\u0103ng vi\u1ebft l\u00e1ch t\u1ed1t, chuy\u00ean vi\u00ean Content Marketing c\u00f2n ph\u1ea3i ho\u1ea1ch \u0111\u1ecbnh, qu\u1ea3n l\u00fd n\u1ed9i dung tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng kh\u00e1c nhau. \u0110\u00f4i l\u00fac, c\u00e1c Content Marketer s\u1ebd ph\u1ea3i tham gia v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng, qu\u1ea3n l\u00fd v\u00e0 b\u00e1o c\u00e1o nh\u1eefng con s\u1ed1 k\u1ebft qu\u1ea3 \u0111\u1ec3 tr\u00ecnh l\u00ean c\u1ea5p tr\u00ean.<\/p>\n

        K\u1ebft lu\u1eadn<\/strong><\/h2>\n

        Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi Content Marketing l\u00e0 l\u00e0m g\u00ec, \u0111\u00e2y l\u00e0 h\u00ecnh th\u1ee9c quan tr\u1ecdng v\u1edbi m\u1ed7i doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 ho\u00e1 v\u00e0 hi\u1ec7n \u0111\u1ea1i ho\u00e1. <\/p>\n

        Doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u1ebfn g\u1ea7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng h\u01a1n qua h\u00ecnh th\u1ee9c Marketing n\u00e0y m\u00e0 c\u00f2n d\u1ec5 d\u00e0ng \u0111em l\u1ea1i thu nh\u1eadp v\u00e0 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng v\u1ec1 nhi\u1ec1u m\u1eb7t.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Thay v\u00ec qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u201cx\u00f4i th\u1ecbt\u201d \u0111\u1ebfn kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i s\u1ebd mang \u0111\u1ebfn nh\u1eefng n\u1ed9i dung th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u1ea5y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Content Marketing. V\u1eady c\u1ee5 th\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48738"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48738"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48738\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}