{"id":48752,"date":"2023-12-17T01:00:21","date_gmt":"2023-12-17T01:00:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chinh-phuc-gen-z-voi-chien-luoc-marketing-hieu-qua.html"},"modified":"2023-12-17T01:00:21","modified_gmt":"2023-12-17T01:00:21","slug":"chinh-phuc-gen-z-voi-chien-luoc-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chinh-phuc-gen-z-voi-chien-luoc-marketing-hieu-qua.html","title":{"rendered":"Chinh Ph\u1ee5c Gen Z V\u1edbi Chi\u1ebfn L\u01b0\u1ee3c Marketing Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"
\n

Gen Z \u0111ang \u0111\u1eb7t ra v\u1ea5n \u0111\u1ec1 \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketers ph\u1ea3i c\u00f3 h\u01b0\u1edbng \u0111i m\u1edbi cho digital marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 chinh ph\u1ee5c th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn m\u1ea1nh n\u00e0y. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cho Gen <\/strong>Z kh\u00f4ng th\u1ec3 ch\u1ec9 gi\u1edbi h\u1ea1n trong c\u00e1c c\u00e1ch th\u1ee9c truy\u1ec1n th\u1ed1ng n\u1eefa.\u00a0<\/p>\n

Gi\u1edd \u0111\u00e2y, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong v\u0169 tr\u1ee5 Gen Z, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c thi t\u1eeb s\u1ef1 th\u1ea5u hi\u1ec3u insight c\u1ee7a Gen Z, k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o, quy\u1ebft li\u1ec7t, v\u00e0 gi\u00e1 tr\u1ecb.\u00a0<\/p>\n

Gen Z c\u00f9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a xu th\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1eb7t ra nhi\u1ec1u th\u00e1ch th\u1ee9c h\u01a1n cho digital marketing. Tuy nhi\u00ean v\u1eabn c\u00f3 c\u00e1ch \u0111\u1ec3 b\u1ea1n b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn tr\u00ean con \u0111\u01b0\u1eddng chinh ph\u1ee5c th\u1ebf h\u1ec7 tr\u1ebb \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y. C\u00f9ng Masterskills t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft n\u00e0y nh\u00e9.\u00a0<\/p>\n

T\u00ecm hi\u1ec3u ch\u00e2n dung Gen Z\u00a0<\/strong><\/h2>\n

Gen Z<\/strong> hay Th\u1ebf h\u1ec7 Z l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb sinh v\u00e0o kho\u1ea3ng th\u1eddi gian t\u1eeb n\u0103m 1997 \u0111\u1ebfn 2012. Nh\u01b0 v\u1eady, ng\u01b0\u1eddi l\u1edbn tu\u1ed5i nh\u1ea5t thu\u1ed9c th\u1ebf h\u1ec7 Z n\u0103m nay \u0111\u00e3 26 tu\u1ed5i, v\u00e0 nh\u1ecf nh\u1ea5t l\u00e0 10 tu\u1ed5i.\u00a0<\/p>\n

Ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Z hay c\u00f2n g\u1ecdi l\u00e0 Gen Zers chi\u1ebfm 26% <\/strong>trong t\u1ed5ng d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi. M\u1ed9t con s\u1ed1 r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb quan t\u00e2m.\u00a0<\/p>\n

M\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u kh\u00e1c gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 quy m\u00f4 c\u1ee7a Gen Z t\u1ea1i Vi\u1ec7t Nam c\u0169ng nh\u01b0 tr\u00ean th\u1ebf gi\u1edbi (1):\u00a0<\/p>\n

    \n
  • Gen Z \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd chi\u1ebfm 40% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i M\u1ef9<\/li>\n
  • \u0110\u1ebfn n\u0103m 2030, 34% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng l\u00e0 gen Z\u00a0<\/li>\n
  • 70% Gen Z \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 gia d\u1ee5ng trong gia \u0111\u00ecnh<\/li>\n
  • T\u00ednh \u0111\u1ebfn n\u0103m 2025, Gen Z \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n chi\u1ebfm \u2153 t\u1ed5ng d\u00e2n s\u1ed1 trong \u0111\u1ed9 tu\u1ed5i lao \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam<\/strong> (2)<\/li>\n
  • 98% Gen Z tr\u00ean th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh<\/li>\n<\/ul>\n
    \n
    \"chan<\/figure>\n<\/div>\n

    Th\u1ebf h\u1ec7 Z \u0111\u01b0\u1ee3c sinh ra trong th\u1eddi k\u1ef3 khoa h\u1ecdc c\u00f4ng ngh\u1ec7 b\u00f9ng n\u1ed5 n\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, gi\u1ea3i tr\u00ed, v\u00e0 t\u00ecm hi\u1ec3u th\u00f4ng tin c\u1ee7a h\u1ecd.\u00a0<\/p>\n

    H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n \u0111ang ti\u1ebfp th\u1ecb cho nh\u1eefng con ng\u01b0\u1eddi ph\u00e1 c\u00e1ch, n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o, d\u00e1m ngh\u0129 d\u00e1m l\u00e0m, v\u00e0 lu\u00f4n mu\u1ed1n th\u1ebf gi\u1edbi xung quanh tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n.\u00a0<\/p>\n

    Gen Z xem tr\u1ecdng \u0111i\u1ec1u g\u00ec?<\/strong><\/h2>\n

    Nhu c\u1ea7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m c\u00e1 nh\u00e2n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi Gen Z. Th\u1ebf h\u1ec7 \u201ch\u1eadu Millennials\u201d c\u0169ng quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn nh\u1eefng g\u00ec di\u1ec5n ra xung quanh h\u1ecd. V\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng, bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu c\u0169ng n\u1eb1m trong t\u00e2m \u0111i\u1ec3m s\u1ef1 ch\u00fa \u00fd c\u1ee7a Gen Z.\u00a0<\/p>\n

    Ch\u00ednh v\u00ec v\u1eady h\u1ecd lu\u00f4n khao kh\u00e1t \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n phong c\u00e1ch c\u00e1 nh\u00e2n, mang ti\u1ebfng n\u00f3i c\u1ee7a m\u00ecnh t\u1ea1o s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1ed1t \u0111\u1eb9p l\u00ean nh\u1eefng v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i.\u00a0<\/p>\n

    \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. Th\u00e1ch th\u1ee9c \u0111\u1eb7t ra cho c\u00e1c nh\u00e3n h\u00e0ng l\u00e0 h\u01b0\u1edbng t\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng hay lan to\u1ea3 th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a. \u0110\u1ec3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c Gen Z, vi\u1ec7c ch\u1ea1y theo xu h\u01b0\u1edbng th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7, hay \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cho Gen Z m\u1ed9t c\u00e1ch truy\u1ec1n th\u1ed1ng ch\u1ec9 c\u00e0ng th\u00eam m\u1ea5t th\u1eddi gian.\u00a0<\/p>\n

    H\u00e3y \u0111i s\u00e2u t\u00ecm hi\u1ec3u insight Gen Z<\/strong>. B\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh c\u1ea7n ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u.\u00a0<\/p>\n

    N\u1eafm b\u1eaft t\u1eebng ng\u00f3c ng\u00e1ch nh\u1ecf trong insight c\u1ee7a Gen Z trong ph\u1ea7n ti\u1ebfp sau \u0111\u00e2y.\u00a0<\/p>\n

    Insight Gen Z l\u00e0 g\u00ec? T\u1ea1i sao \u0111\u00e3 \u0111\u1ebfn l\u00fac thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n\u00a0<\/strong><\/h2>\n

    Tr\u01b0\u1edbc khi \u0111i v\u00e0o c\u1ee5 th\u1ec3 t\u1eebng insight quan tr\u1ecdng c\u1ee7a th\u1ebf h\u1ec7 Z, ch\u00fang ta n\u00ean l\u00e0m r\u00f5 kh\u00e1i ni\u1ec7m insight l\u00e0 g\u00ec.\u00a0<\/p>\n

    N\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft, insight l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m r\u1ea5t quen thu\u1ed9c \u0111\u1ed1i v\u1edbi b\u1ea5t c\u1ee9 ai l\u00e0m marketing. Ch\u00fang ta th\u01b0\u1eddng th\u1ea5y c\u1ee5m t\u1eeb customer insight<\/strong> v\u1edbi \u00fd ngh\u0129a l\u00e0 \u201cs\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u\u201d<\/strong> c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 t\u00f3m g\u1ecdn r\u1eb1ng t\u00ecm hi\u1ec3u insight c\u1ee7a Gen Z l\u00e0 khai th\u00e1c nh\u1eefng s\u1ef1 th\u1eadt \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.\u00a0<\/p>\n

    V\u1eady c\u1ee5 th\u1ec3 nh\u1eefng \u201cs\u1ef1 th\u1eadt\u201d<\/em> \u0111ang chi ph\u1ed1i th\u1ebf h\u1ec7 Z l\u00e0 g\u00ec?\u00a0<\/p>\n

    1. Th\u1ebf h\u1ec7 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft<\/strong><\/h3>\n

    Kh\u00f4ng kh\u00f3 \u0111\u1ec3 hi\u1ec3u s\u1ef1 th\u1eadt n\u00e0y v\u00ec th\u1ebf h\u1ec7 Z \u0111\u01b0\u1ee3c sinh ra trong th\u1eddi \u0111\u1ea1i Internet b\u00f9ng n\u1ed5 v\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a h\u00e0ng lo\u1ea1t m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter, Youtube, TikTok, v.v. <\/p>\n

    \n

    85%<\/strong> Gen Z t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 72%<\/strong> trong s\u1ed1 \u0111\u00f3 s\u1ebd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Trong \u0111\u00f3 Facebook<\/strong> v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eed dung ph\u1ed5 bi\u1ebfn nh\u1ea5t.\u00a0<\/p>\n

    HootSuite<\/cite><\/p><\/blockquote>\n

    \n
    \"social
    \u00a9 Pexels.com<\/figcaption><\/figure>\n<\/div>\n

    Nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng g\u1ea7n 60% Gen Z c\u00f3 xu h\u01b0\u1edbng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 c\u0169.<\/strong> Th\u00eam v\u00e0o \u0111\u00f3, theo IBM, 74% Gen Z d\u00e0nh th\u1eddi gian r\u1ea3nh c\u1ee7a h\u1ecd \u0111\u1ec3 online. Trung b\u00ecnh Gen Z d\u00e0nh 4,5 gi\u1edd m\u1ed9t ng\u00e0y cho m\u1ea1ng x\u00e3 h\u1ed9i (3), trong khi con s\u1ed1 n\u00e0y \u1edf Millennials l\u00e0 3,8 gi\u1edd.<\/p>\n

    \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 ng\u1eebng tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cho Gen Z tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y c\u00f3 th\u1ec3 n\u00f3i l\u00e0 ngu\u1ed3n gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u1ebf h\u1ec7 Z hi\u1ec7u qu\u1ea3 nh\u1ea5t.\u00a0<\/p>\n

    2. Gen Z l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ecbnh h\u01b0\u1edbng b\u1edfi video<\/strong><\/h3>\n

    Video \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t d\u1ea1ng ti\u00eau th\u1ee5 n\u1ed9i dung \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng kh\u00f4ng ch\u1ec9 b\u1edfi Gen Z m\u00e0 c\u00f2n c\u1ea3 c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c. Nh\u1eefng video ng\u1eafn, mang t\u00ednh gi\u1ea3i tr\u00ed hay cung c\u1ea5p th\u00f4ng tin nhanh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch. Theo b\u00e1o c\u00e1o c\u1ee7a Statista (4), 61% Gen Z v\u00e0 Millennials d\u00e0nh th\u1eddi gian xem nh\u1eefng video kh\u00f4ng d\u00e0i qu\u00e1 1 ph\u00fat m\u1ed7i ng\u00e0y.\u00a0<\/strong><\/p>\n

    C\u00e1c n\u1ec1n t\u1ea3ng video nh\u01b0 Youtube, TikTok, hay Netflix \u0111ang d\u1eabn \u0111\u1ea7u trong xu h\u01b0\u1edbng n\u00e0y. Gen Z mu\u1ed1n \u0111\u1ed3ng th\u1eddi l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 xem nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch. C\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean ti vi d\u01b0\u1eddng nh\u01b0 kh\u00f4ng t\u00e1c \u0111\u1ed9ng m\u1ea5y \u0111\u1ebfn Gen Z. N\u1ebfu mu\u1ed1n hi\u1ec7u qu\u1ea3, c\u00e1c nh\u00e3n h\u00e0ng bu\u1ed9c ph\u1ea3i ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y th\u00f4ng qua nh\u1eefng video tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/p>\n

    Video t\u1eeb TikTok hay Youtube \u0111ang tr\u1edf th\u00e0nh m\u00f3n \u0103n tinh th\u1ea7n ph\u1ed5 bi\u1ebfn c\u1ee7a gen Z. Vi\u1ec7c nh\u1eefng influencer hay content creator gen Z tham gia v\u00e0o nh\u1eefng n\u1ec1n t\u1ea3ng video n\u00e0y ng\u00e0y m\u1ed9t nhi\u1ec1u l\u00e0 xu h\u01b0\u1edbng v\u00f4 c\u00f9ng d\u1ec5 hi\u1ec3u. <\/p>\n

    3. Smartphone l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu<\/strong><\/h3>\n

    G\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 Gen Z tr\u00ean th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh<\/strong>. 55% Gen Z s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i h\u01a1n 5 gi\u1edd m\u1ed9t ng\u00e0y (5). \u0110i\u1ec1u n\u00e0y \u1ea3nh c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd. Thay v\u00ec \u0111i \u0111\u1ebfn t\u1eadn c\u1eeda h\u00e0ng \u0111\u1ec3 mua s\u1eafm, Gen Z th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u00f3 tr\u1ef1c tuy\u1ebfn qua \u0111i\u1ec7n tho\u1ea1i nhi\u1ec1u h\u01a1n.\u00a0<\/p>\n

    \n
    \"chien
    \u00a9 Pexels.com<\/figcaption><\/figure>\n<\/div>\n

    Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n bao gi\u1edd h\u1ebft khi \u0111\u1ea1i d\u1ecbch Covid-19 \u1eadp \u0111\u1ebfn. Ng\u1ed3i nh\u00e0, l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u1eb7t h\u00e0ng l\u00e0 th\u00fa vui \u201ctao nh\u00e3\u201d<\/em> c\u1ee7a Gen Z trong chu\u1ed7i ng\u00e0y gi\u00e3n c\u00e1ch t\u1ebb nh\u1ea1t.\u00a0<\/p>\n

    4. B\u1ea1n ch\u1ec9 c\u00f3 8 gi\u00e2y \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb Gen Z\u00a0<\/strong><\/h3>\n

    Gen Z c\u00f3 kho\u1ea3ng th\u1eddi gian ch\u00fa \u00fd l\u00e0 8 gi\u00e2y<\/strong>, \u00edt h\u01a1n so v\u1edbi con s\u1ed1 n\u00e0y \u1edf Millennials. Kh\u00f4ng kh\u00f3 \u0111\u1ec3 hi\u1ec3u r\u1eb1ng nh\u1eefng video ng\u1eafn l\u1ea1i tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c y\u00eau th\u00edch b\u1edfi Gen Z th\u1eddi gian g\u1ea7n \u0111\u00e2y \u0111\u1ebfn v\u1eady.\u00a0<\/p>\n

    Kh\u00f4ng ch\u1ec9 video m\u00e0 b\u1ea5t c\u1ee9 d\u1ea1ng n\u1ed9i dung nhanh n\u00e0o c\u0169ng s\u1ebd nhanh ch\u00f3ng chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh t\u1eeb Gen Z. Nh\u1eefng d\u00f2ng tr\u1ea1ng th\u00e1i Facebook ng\u1eafn g\u1ecdn, h\u00e0i h\u01b0\u1edbc, hay gi\u1eadt g\u00e2n th\u01b0\u1eddng thu h\u00fat l\u01b0\u1ee3t like, share, v\u00e0 b\u00ecnh lu\u1eadn \u0111\u00f4ng \u0111\u1ea3o. Hay nh\u1eefng chi\u1ebfc memes \u201c\u0111\u1ecdc ph\u00e1t l\u00e0 n\u1ea3y s\u1ed1 li\u1ec1n\u201d \u0111\u1ec1u \u0111\u01b0\u1ee3c Gen Z t\u01b0\u01a1ng t\u00e1c m\u1ea1nh m\u1ebd.\u00a0<\/p>\n

    5. \u0110\u1ec1 cao t\u00ednh c\u00e1 nh\u00e2n\u00a0<\/strong><\/h3>\n

    Gen Z th\u00edch th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh v\u00e0 b\u1ea3n s\u1eafc ri\u00eang.<\/strong> S\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap Gen Z d\u1ec5 d\u00e0ng th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh trong m\u1ecdi m\u1eb7t c\u1ee7a \u0111\u1eddi s\u1ed1ng, t\u1eeb phong c\u00e1ch th\u1eddi trang, l\u1ed1i s\u1ed1ng, \u0111\u1ebfn ti\u00eau d\u00f9ng.\u00a0<\/p>\n

    Gen Z kh\u00f4ng mua s\u1eafm \u0111\u1ec3 ch\u1ea1y theo s\u1ed1 \u0111\u00f4ng hay khoe khoang v\u1edbi ng\u01b0\u1eddi kh\u00e1c. \u0110a ph\u1ea7n h\u1ecd c\u00f3 thi\u00ean h\u01b0\u1edbng ti\u1ebft ki\u1ec7m v\u00e0 \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh t\u1eeb r\u1ea5t s\u1edbm. Trong ti\u00eau d\u00f9ng, h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1 nh\u00e2n m\u00ecnh. Gen Z c\u0169ng s\u1eb5n s\u00e0ng chi tr\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1.\u00a0<\/p>\n

    6. Ti\u00eau d\u00f9ng g\u1eafn li\u1ec1n v\u1edbi \u00fd th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c x\u00e3 h\u1ed9i<\/strong><\/h3>\n

    \u0110\u01b0\u1ee3c sinh ra trong th\u1eddi \u0111\u1ea1i m\u00e0 ti\u1ebfp c\u1eadn ngu\u1ed3n tin d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft, Gen Z \u00fd th\u1ee9c m\u1ea1nh m\u1ebd v\u1ec1 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra tr\u00ean th\u1ebf gi\u1edbi. T\u1eeb bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u00e2u, d\u1ecbch b\u1ec7nh, nh\u1eefng \u0111\u1ecbnh ki\u1ebfn x\u00e3 h\u1ed9i, ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c, hay chi\u1ebfn tranh \u0111\u1ec1u khi\u1ebfn Gen Z quan t\u00e2m.\u00a0<\/p>\n

    \n
    \"trach
    \u00a9 Pexels.com<\/figcaption><\/figure>\n<\/div>\n

    Gen Z c\u00f3 th\u1ec3 l\u00ean ti\u1ebfng \u0111\u1ec3 thay \u0111\u1ed5i m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 theo chi\u1ec1u h\u01b0\u1edbng t\u00edch c\u1ef1c h\u01a1n. H\u1ecd kh\u00f4ng ng\u1ea7n ng\u1ea1i n\u00eau \u00fd ki\u1ebfn v\u00e0 quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh. Ngay vi\u1ec7c 43%<\/strong> gen Z th\u00edch review s\u1ea3n ph\u1ea7m \u0111\u00e3 th\u1ec3 hi\u1ec7n ph\u1ea7n n\u00e0o xu h\u01b0\u1edbng n\u00e0y.<\/p>\n

    \n

    Gen Z mu\u1ed1n c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c l\u00ean c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a x\u00e3 h\u1ed9i, v\u00e0 h\u1ecd mong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0m nh\u01b0 v\u1eady.<\/strong>\u00a0<\/p>\n<\/blockquote>\n

    5 Chi\u1ebfn l\u01b0\u1ee3c marketing cho Gen Z hi\u1ec7u qu\u1ea3 nh\u1ea5t\u00a0<\/strong><\/h2>\n

    1. X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/h3>\n

    M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing cho gen Z hi\u1ec7u qu\u1ea3 kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1eafng s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a y\u1ebfu t\u1ed1 th\u00e2n thi\u1ec7n v\u1edbi smartphone. \u0110a s\u1ed1 Gen Z d\u00f9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed. Ph\u00e1t tri\u1ec3n n\u1ed9i dung c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 ti\u00eau th\u1ee5 qua smartphone l\u00e0 \u0111i\u1ec1u b\u1ea5t c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u1ea7n l\u00e0m.\u00a0<\/p>\n

    2. S\u1eed d\u1ee5ng video l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing cho gen z th\u00f4ng minh<\/strong><\/h3>\n

    Th\u1eddi gian g\u1ea7n \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a n\u1ed9i dung d\u1ea1ng video ng\u1eafn n\u00f3i chung v\u00e0 TikTok n\u00f3i ri\u00eang. Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u qua video s\u1ebd l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh h\u01b0\u1edbng t\u1edbi th\u1ebf h\u1ec7 Z.\u00a0<\/p>\n

    3. S\u00e1ng t\u1ea1o n\u1ed9i dung nhanh v\u00e0 hi\u1ec7u qu\u1ea3\u00a0<\/strong><\/h3>\n

    Khi ch\u1ec9 c\u00f3 8 gi\u00e2y \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd<\/strong>, l\u00e0m c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi Gen Z? Nh\u1eefng ng\u01b0\u1eddi \u201ck\u1ec3 chuy\u1ec7n t\u00e0i ba\u201d gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 c\u1ea7n mang \u0111\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n hay ho m\u00e0 c\u00f2n ph\u1ea3i ng\u1eafn g\u1ecdn, s\u00fac t\u00edch.\u00a0<\/p>\n

    \n
    \"chien
    \u00a9 Pexels.com<\/figcaption><\/figure>\n<\/div>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf \u0111\u1ed1i v\u1edbi marketer. Tuy nhi\u00ean, m\u1ea1ng x\u00e3 h\u1ed9i gi\u1edd \u0111\u00e2y h\u1ed7 tr\u1ee3 b\u1ea1n l\u00e0m vi\u1ec7c n\u00e0y r\u1ea5t hi\u1ec7u qu\u1ea3. Qua \u0111o\u1ea1n video ng\u1eafn \u0111\u0103ng tr\u00ean TikTok, Instagram\/Facebook story<\/strong>, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

    4. T\u1ed1i \u01b0u n\u1ed9i dung kh\u00e1c bi\u1ec7t tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i\u00a0<\/strong><\/h3>\n

    Gen Z l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng gi\u1edd v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 h\u1ecd kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i duy nh\u1ea5t.\u00a0<\/p>\n

    M\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng m\u1ed7i m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 th\u1ec3 kh\u00e1c nhau. Trong khi Instagram l\u00e0 n\u01a1i Gen Z th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh, khao kh\u00e1t c\u1ee7a b\u1ea3n th\u00e2n, Facebook l\u1ea1i \u0111a ph\u1ea7n l\u00e0 n\u01a1i h\u1ecd t\u00ecm \u0111\u1ecdc tin t\u1ee9c. Ch\u00ednh v\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c marketing cho Gen Z c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 \u201ccopy & paste\u201d<\/em> t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y sang m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. H\u00e3y t\u1ed1i \u01b0u n\u00f3 tr\u00ean t\u1eebng n\u1ec1n t\u1ea3ng.\u00a0<\/p>\n

    5. Tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c\u00a0<\/strong><\/h3>\n

    N\u1ebfu c\u1eadp nh\u1eadt tin t\u1ee9c th\u01b0\u1eddng xuy\u00ean, b\u1ea1n s\u1ebd nghe nhi\u1ec1u \u0111\u1ebfn xu h\u01b0\u1edbng t\u1ea9y chay m\u1ed9t nh\u00e3n h\u00e0ng n\u00e0o \u0111\u00f3 n\u1ebfu h\u1ecd vi ph\u1ea1m chu\u1ea9n m\u1ef1c \u0111\u1ea1o \u0111\u1ee9c hay c\u1ed5 su\u00fd cho m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng sai tr\u00e1i trong x\u00e3 h\u1ed9i.\u00a0<\/p>\n

    \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 ng\u1eabu nhi\u00ean m\u00e0 n\u00f3 c\u00f2n li\u00ean quan s\u00e2u s\u1eafc \u0111\u1ebfn \u00fd th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c x\u00e3 h\u1ed9i c\u1ee7a th\u1ebf h\u1ec7 Z. H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 l\u1ef1c l\u01b0\u1ee3ng ti\u00eau d\u00f9ng ch\u1ee7 ch\u1ed1t trong t\u01b0\u01a1ng lai c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 k\u00ednh tr\u1ecdng v\u00e0 tin t\u01b0\u1edfng.\u00a0<\/p>\n

    K\u1ebft<\/strong>\u00a0<\/h2>\n

    Gen Z \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng marketing b\u1eb1ng b\u1ea3n s\u1eafc c\u00e1 t\u00ednh ri\u00eang c\u1ee7a m\u00ecnh. \u0110\u1ec3 c\u00f3 th\u1ec3 lan to\u1ea3 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn th\u1ebf h\u1ec7 n\u00e0y, h\u00e3y th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nguy\u1ec7n v\u1ecdng c\u1ee7a h\u1ecd. \u0110i\u1ec1u quan tr\u1ecdng n\u00ean nh\u1edb l\u00e0: m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing cho Gen Z th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t Gen Z l\u00e0m trung t\u00e2m<\/strong>.<\/p>\n

    Ngu\u1ed3n tham kh\u1ea3o<\/strong><\/p>\n

      \n
    1. Gen Z Statistics<\/li>\n
    2. Gen Z Digital Readiness (PWC)<\/li>\n
    3. How Gen Z is Driving The Future of Retail<\/li>\n
    4. Generation Z and Millennials Watching Mobile Videos Daily<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Gen Z \u0111ang \u0111\u1eb7t ra v\u1ea5n \u0111\u1ec1 \u0111\u00f2i h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketers ph\u1ea3i c\u00f3 h\u01b0\u1edbng \u0111i m\u1edbi cho digital marketing c\u1ee7a m\u00ecnh \u0111\u1ec3 chinh ph\u1ee5c th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn m\u1ea1nh n\u00e0y. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cho Gen Z kh\u00f4ng th\u1ec3 ch\u1ec9 gi\u1edbi h\u1ea1n trong c\u00e1c c\u00e1ch th\u1ee9c truy\u1ec1n th\u1ed1ng n\u1eefa.\u00a0 Gi\u1edd […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48752"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48752"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48752\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}