{"id":48767,"date":"2023-12-17T01:02:02","date_gmt":"2023-12-17T01:02:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xay-dung-chien-luoc-phat-trien-san-pham-can-uu-tien-yeu-to-nao.html"},"modified":"2023-12-17T01:02:02","modified_gmt":"2023-12-17T01:02:02","slug":"xay-dung-chien-luoc-phat-trien-san-pham-can-uu-tien-yeu-to-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xay-dung-chien-luoc-phat-trien-san-pham-can-uu-tien-yeu-to-nao.html","title":{"rendered":"X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e1t Tri\u1ec3n S\u1ea3n Ph\u1ea9m C\u1ea7n \u01afu Ti\u00ean Y\u1ebfu T\u1ed1 N\u00e0o?"},"content":{"rendered":"
\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp t\u1ee5c gia t\u0103ng doanh s\u1ed1? \u0110\u00e2y v\u1eabn lu\u00f4n l\u00e0 c\u00e2u h\u1ecfi th\u01b0\u1eddng tr\u1ef1c c\u1ee7a nh\u1eefng ai l\u00e0 d\u00e2n Product. B\u1edfi, c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Product Manager v\u1ed1n kh\u00f4ng d\u1eebng l\u1ea1i ngay sau khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n bao g\u1ed3m \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m nh\u1eb1m mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb v\u1ec1 sau cho doanh nghi\u1ec7p.<\/p>\n

\u0110\u1ecdc t\u1edbi \u0111\u00e2y, c\u00f3 l\u1ebd b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u th\u1eafc m\u1eafc li\u1ec7u qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 ph\u1ee9c t\u1ea1p hay kh\u00f4ng m\u00e0 lu\u00f4n \u0111\u01b0\u1ee3c li\u00ean t\u1ee5c nh\u1eafc \u0111\u1ebfn nh\u01b0 v\u1eady \u2013 c\u1ee5 th\u1ec3 l\u00e0 \u1edf trong c\u00f4ng ty.\u00a0<\/p>\n

\u0110\u1eebng lo, Masterskills hi v\u1ecdng b\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n d\u1ec5 hi\u1ec3u h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m n\u00f3i chung, c\u0169ng nh\u01b0 7 y\u1ebfu t\u1ed1 quan tr\u1ecdng <\/strong>kh\u00f4ng n\u00ean b\u1ecf qua khi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng b\u1ea3n k\u1ebf ho\u1ea1ch cho c\u00f4ng ty m\u00ecnh.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/strong><\/h2>\n

Tr\u01b0\u1edbc ti\u00ean b\u1ea1n h\u00e3y l\u01b0u \u00fd r\u1eb1ng, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (Product development strategy) kh\u00f4ng ph\u1ea3i l\u00e0 danh s\u00e1ch lo\u1ea1t c\u00e1c t\u00ednh n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, hay s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

M\u00e0 c\u1ee5 th\u1ec3 h\u01a1n, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch t\u1ed5ng h\u1ee3p nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 h\u00e0nh \u0111\u1ed9ng tri\u1ec3n khai khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, hay c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty. Nh\u1edd \u0111\u00f3, qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 di\u1ec5n ra \u201cm\u01b0\u1ee3t m\u00e0\u201d h\u01a1n.<\/p>\n

\n
\"Chi\u1ebfn
\u00a9 Freepik.com<\/figcaption><\/figure>\n<\/div>\n

V\u00ed d\u1ee5, n\u1ebfu nh\u01b0 b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n m\u1ed9t ph\u1ea7n m\u1ec1m gi\u00e1o d\u1ee5c d\u1ea1y ti\u1ebfng Anh cho ng\u01b0\u1eddi \u0111i l\u00e0m. Th\u00ec chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u1edf \u0111\u00e2y s\u1ebd t\u1eadp trung \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u201cqu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n\u201d\u00a0 \u2013 trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 b\u1ea1n v\u00e0 \u0111\u1ed9i ng\u0169 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 d\u1ef1ng ph\u1ea7n m\u1ec1m d\u1ea1y ti\u1ebfng Anh n\u00e0y.\u00a0<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n

B\u00e1o c\u00e1o t\u1eeb Catalina cho th\u1ea5y ch\u1ec9 c\u00f3 11% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ti\u1ebfp t\u1ee5c h\u01b0\u1edfng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi sau 52 tu\u1ea7n ra m\u1eaft. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf t\u1ea7m quan tr\u1ecdng kh\u00f4ng h\u1ec1 nh\u1ecf c\u1ee7a qu\u00e1 tr\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ti\u1ebfp t\u1ee5c t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed5i m\u1edbi v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

\n
\"T\u1ea7m
\u00a9 Freepik.com<\/figcaption><\/figure>\n<\/div>\n

C\u00f3 trong tay m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng cao bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh th\u1ef1c thi, th\u1eadm ch\u00ed ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i nhu\u1eadn c\u0169ng nh\u01b0 t\u00ednh c\u1ea1nh tranh l\u00e2u d\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

Quy tr\u00ecnh c\u01a1 b\u1ea3n khi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n

Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m bao g\u1ed3m \u0111\u1ea7y \u0111\u1ee7 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a quy tr\u00ecnh qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m m\u1edbi, t\u1eeb l\u00fac \u0111\u01b0a ra \u00fd t\u01b0\u1edfng cho t\u1edbi khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

\n
\"Quy
\u00a9 Freepik.com<\/figcaption><\/figure>\n<\/div>\n

V\u1ec1 c\u01a1 b\u1ea3n, quy tr\u00ecnh n\u00e0y g\u1ed3m 7 b\u01b0\u1edbc ch\u00ednh:<\/p>\n

    \n
  1. Ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng:<\/strong> Bao g\u1ed3m th\u1ea3o lu\u1eadn v\u1ec1 \u00fd t\u01b0\u1edfng cho s\u1ea3n ph\u1ea9m m\u1edbi, hay \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n
  2. Ch\u1ec9nh s\u1eeda v\u00e0 s\u00e0ng l\u1ecdc \u00fd t\u01b0\u1edfng<\/strong>: B\u1ea1n v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh c\u1ea7n x\u00e1c \u0111\u1ecbnh \u00fd t\u01b0\u1edfng ti\u1ec1m n\u0103ng, kh\u1ea3 thi nh\u1ea5t tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh tri\u1ec3n khai ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/li>\n
  3. T\u1ea1o m\u1eabu th\u1eed nghi\u1ec7m<\/strong>: B\u01b0\u1edbc k\u1ebf ti\u1ebfp ch\u00ednh l\u00e0 t\u1ea1o m\u1ed9t b\u1ea3n nh\u00e1p cho \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh xem: Li\u1ec7u gi\u1ea3i ph\u00e1p t\u1eeb s\u1ea3n ph\u1ea9m b\u1ea1n \u0111\u01b0a ra c\u00f3 th\u1ef1c s\u1ef1 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/li>\n
  4. Ph\u00e2n t\u00edch: <\/strong>T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c. B\u1ea1n c\u1ea7n ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi s\u1ea3n ph\u1ea9m khi \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng.<\/li>\n
  5. Ch\u1ebf t\u1ea1o s\u1ea3n ph\u1ea9m:<\/strong> S\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh s\u1ebd \u0111\u01b0\u1ee3c ra \u0111\u1eddi ngay sau khi ho\u00e0n thi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 t\u1ed3n \u0111\u1ecdng \u1edf b\u1ea3n th\u1eed nghi\u1ec7m.<\/li>\n
  6. Th\u1eed nghi\u1ec7m th\u1ecb tr\u01b0\u1eddng<\/strong>: Tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c ra m\u1eaft th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh, hay c\u00f2n g\u1ecdi l\u00e0 th\u1ecb tr\u01b0\u1eddng gi\u1ea3 \u0111\u1ecbnh.<\/li>\n
  7. Th\u01b0\u01a1ng m\u1ea1i h\u00f3a: <\/strong>Tr\u1ea3i qua \u0111\u1ea7y \u0111\u1ee7 c\u00e1c b\u01b0\u1edbc nh\u01b0 tr\u00ean, bao g\u1ed3m ch\u1ec9nh s\u1eeda v\u00e0 thay \u0111\u1ed5i sau th\u1eed nghi\u1ec7m. Gi\u1edd \u0111\u00e2y, s\u1ea3n ph\u1ea9m \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ol>\n

    Ma tr\u1eadn Ansoff \u2013 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n

    Ma tr\u1eadn Ansoff, hay c\u00f2n g\u1ecdi l\u00e0 ma tr\u1eadn s\u1ea3n ph\u1ea9m-th\u1ecb tr\u01b0\u1eddng, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap ph\u00e2n t\u00edch quy m\u00f4 v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    \n
    \"ma
    Ma tr\u1eadn Ansoff<\/figcaption><\/figure>\n<\/div>\n

    Trong \u0111\u00f3, 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng r\u1ee7i ro v\u1ed1n c\u00f3 trong chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p n\u00f3i chung, v\u00e0 s\u1ea3n ph\u1ea9m n\u00f3i ri\u00eang. C\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 l\u00e0:<\/p>\n

      \n
    1. Th\u00e2m nh\u1eadp s\u00e2u th\u1ecb tr\u01b0\u1eddng<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o t\u0103ng l\u01b0\u1ee3ng doanh thu v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/li>\n
    2. Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong>: Ch\u00fa tr\u1ecdng ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau s\u1eb5n c\u00f3.<\/li>\n
    3. Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/strong>: B\u1eb1ng c\u00e1ch ph\u00e1t huy v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/li>\n
    4. \u0110a d\u1ea1ng h\u00f3a<\/strong>: \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 r\u1ee7i ro cao nh\u1ea5t, khi m\u1ee5c ti\u00eau t\u1eadp trung s\u1ebd bao g\u1ed3m c\u1ea3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ed3ng th\u1eddi khai ph\u00e1, chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/li>\n<\/ol>\n

      V\u1edbi c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00e2u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng doanh thu v\u1ec1 cho m\u00ecnh, d\u1ef1a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan nh\u01b0 ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, v\u1ecb tr\u00ed th\u1ecb tr\u01b0\u1eddng, v\u1ecb tr\u00ed v\u00e0 ng\u00e2n s\u00e1ch.<\/p>\n

      7 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng<\/strong><\/h2>\n

      Ch\u00fang ta \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c s\u01a1 qua chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec, quy tr\u00ecnh c\u01a1 b\u1ea3n, c\u00e1c lo\u1ea1i \u0111\u1ecbnh h\u01b0\u1edbng, v.v.. \u0110\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n ph\u1ea3i ghi ch\u00fa xem, nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng, d\u00f9 l\u00e0 b\u1ea1n \u201ct\u1ef1 th\u00e2n v\u1eadn \u0111\u1ed9ng\u201d hay c\u00f9ng l\u00e0m vi\u1ec7c v\u1edbi b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

      C\u00f9ng \u0111\u1ecdc xem ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n

      \n
      \"7
      7 Y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng<\/figcaption><\/figure>\n<\/div>\n

      1. T\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m\u00a0<\/strong><\/h3>\n

      M\u1ed9t t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u00e0 ti\u1ec1m n\u0103ng ch\u00ednh l\u00e0 kim ch\u1ec9 nam cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c di\u1ec5n ra ngay b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a quy tr\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u2013 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng.\u00a0<\/p>\n

      V\u1eady th\u1ebf n\u00e0o l\u00e0 m\u1ed9t t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m l\u00fd t\u01b0\u1edfng? N\u00f4m na m\u00e0 n\u00f3i, t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, tho\u1ea1t ti\u00ean, ph\u1ea3i th\u00e0nh c\u00f4ng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ea1i lo\u1ea1i nh\u01b0 b\u1ea1n \u0111ang n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng: \u201cNh\u00ecn n\u00e0y, s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c t\u1ea1o ra d\u00e0nh cho cho b\u1ea1n, h\u00e3y mua ch\u00fang m\u00e0 tr\u1ea3i nghi\u1ec7m th\u1eed xem sao.\u201d\u00a0<\/p>\n

      Ngo\u00e0i ra, t\u1ea7m nh\u00ecn c\u0169ng c\u1ea7n ch\u1ec9 r\u00f5 l\u1ee3i th\u1ebf c\u1ea1nh tranh, nh\u1eefng kh\u00e1c bi\u1ec7t t\u1eeb ph\u00eda s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

      \n
      \"t\u1ea7m
      \u00a9 Freepik.com<\/figcaption><\/figure>\n<\/div>\n

      N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y nh\u1eefng \u0111\u1ecbnh ngh\u0129a h\u00e0n l\u00e2m tr\u00ean c\u00f3 v\u1ebb ph\u1ee9c t\u1ea1p, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o qua nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1c t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 t\u1eeb c\u00e1c c\u00f4ng ty l\u1edbn nh\u01b0 sau:<\/p>\n

        \n
      • \u201cTr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng ni\u1ec1m tin s\u1ed1 m\u1ed9t Vi\u1ec7t Nam v\u1ec1 s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng v\u00e0 s\u1ee9c kh\u1ecfe ph\u1ee5c v\u1ee5 cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi\u201d \u2013 Vinamilk<\/li>\n
      • \u201cH\u00e3y l\u00e0m cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n t\u1eebng ng\u00e0y t\u1eebng ng\u00e0y cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi\u201d \u2013 IKEA<\/li>\n
      • \u201cCh\u00fang t\u00f4i mu\u1ed1n Nike tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty cung c\u1ea5p trang ph\u1ee5c th\u1ec3 thao t\u1ed1t nh\u1ea5t v\u00e0 v\u1eefng m\u1ea1nh nh\u1ea5t\u201d \u2013 Nike<\/li>\n<\/ul>\n

        B\u1ea1n c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ef1a v\u00e0o b\u00e1o c\u00e1o ph\u00e2n t\u00edch doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng v\u1ec1 t\u1ea7m nh\u00ecn s\u1ea3n ph\u1ea9m v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ea1i nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

        2. M\u1ee5c ti\u00eau \u201cth\u00f4ng minh\u201d<\/strong><\/h3>\n

        B\u00ean c\u1ea1nh t\u1ea7m nh\u00ecn, y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng.\u00a0<\/p>\n

        H\u00e3y th\u1eed \u00e1p d\u1ee5ng ti\u00eau ch\u00ed SMART cho qu\u00e1 tr\u00ecnh \u0111\u1eb7t m\u1ee5c ti\u00eau xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

        M\u1ee5c ti\u00eau SMART c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o 5 t\u00ednh ch\u1ea5t sau \u0111\u00e2y: C\u1ee5 th\u1ec3 (S<\/strong>pecific), C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng (M<\/strong>easureable), Kh\u1ea3 thi (A<\/strong>chievable), Th\u1ef1c t\u1ebf (R<\/strong>ealistic), v\u00e0 Th\u1eddi gian c\u1ee5 th\u1ec3 (T<\/strong>ime-based).<\/p>\n

        V\u00ed d\u1ee5 nh\u01b0: \u201cPh\u00e1t tri\u1ec3n 4 t\u00ednh n\u0103ng m\u1edbi tr\u00ean website \u0111\u1ec3 t\u0103ng doanh thu b\u00e1n h\u00e0ng l\u00ean 120% trong v\u00f2ng 2 n\u0103m\u201d. M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 n\u00e0y s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho b\u1ea1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng c\u00e1c b\u01b0\u1edbc k\u1ebf ti\u1ebfp n\u00ean th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3.\u00a0<\/p>\n

        T\u1eeb \u0111\u00e2y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c L\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m (Product Roadmap) cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

        3. M\u00f4 h\u00ecnh kinh doanh s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

        C\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn r\u1eb1ng: B\u1ea1n s\u1ebd ch\u1eb3ng t\u00e0i n\u00e0o b\u1eaft tay v\u00e0o giai \u0111o\u1ea1n th\u01b0\u01a1ng m\u1ea1i h\u00f3a, n\u1ebfu nh\u01b0 kh\u00f4ng th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 duy tr\u00ec n\u00f3 v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n

        M\u1ed9t g\u1ee3i \u00fd nh\u1ecf t\u1eeb Masterskills n\u1ebfu b\u1ea1n \u0111ang g\u1eb7p r\u1eafc r\u1ed1i khi xoay s\u1edf gi\u1eefa vi\u1ec7c t\u00ecm qu\u1ef9 hay nh\u00e0 \u0111\u1ea7u t\u01b0 cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m b\u1ea1n \u0111\u01b0a ra s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn \u2013 v\u00e0 M\u00f4 h\u00ecnh kinh doanh Canvas (Business Model Canvas) s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c m\u00e0 ch\u1eafc h\u1eb3n b\u1ea1n s\u1ebd c\u1ea7n.<\/p>\n

        \n
        \"business
        \u00a9 Freepik.com<\/figcaption><\/figure>\n<\/div>\n

        \u0110\u00e2y s\u1ebd l\u00e0 \u201ckhung s\u01b0\u1eddn\u201d v\u00f4 c\u00f9ng h\u1eefu \u00edch gi\u00fap b\u1ea1n gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch tr\u1ef1c quan v\u1ec1 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u00e1c, n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh, v.v.. khi tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh kinh doanh.\u00a0<\/p>\n

        4. L\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m (Product Roadmap)<\/strong><\/h3>\n

        B\u1ea1n \u0111\u00e3 c\u00f3 t\u1ea7m nh\u00ecn, m\u1ee5c ti\u00eau v\u00e0 m\u00f4 h\u00ecnh c\u1ee5 th\u1ec3 cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00fac n\u00e0y ch\u00ednh l\u00e0 thi\u1ebft k\u1ebf m\u1ed9t l\u1ed9 tr\u00ecnh d\u1eabn l\u1ed1i cho b\u1ea1n, Product Roadmap.<\/p>\n

        Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Product Roadmap l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap theo d\u00f5i qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. N\u00f3 bao g\u1ed3m danh s\u00e1ch t\u00ednh n\u0103ng, k\u1ebf ho\u1ea1ch, v\u00e0 c\u00e1c \u0111\u1ea7u c\u00f4ng vi\u1ec7c c\u1ea7n gi\u1ea3i quy\u1ebft cho \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh, c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

        L\u1ed9 tr\u00ecnh n\u00e0y n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 d\u1ec5 d\u00e0ng ch\u1ec9nh s\u1eeda v\u00e0 c\u1eadp nh\u1eadt linh ho\u1ea1t khi c\u00e1c \u01b0u ti\u00ean thay \u0111\u1ed5i.\u00a0<\/p>\n

        5. Mockup<\/strong><\/h3>\n

        Thu\u1eadt ng\u1eef \u201cmockup\u201d c\u00f3 v\u1ebb s\u1ebd xa l\u1ea1 v\u1edbi nh\u1eefng b\u1ea1n kh\u00f4ng ph\u1ea3i d\u00e2n chuy\u00ean Product, hay d\u00e2n thi\u1ebft k\u1ebf. Nh\u01b0ng ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng nghe phong phanh \u0111\u00e2u \u0111\u00f3 v\u1ec1 t\u1eeb n\u00e0y r\u1ed3i. \u0110\u1ec3 Masterskills gi\u1ea3i th\u00edch \u0111\u01a1n gi\u1ea3n cho b\u1ea1n tr\u01b0\u1edbc m\u1eaft \u0111\u00e3 nh\u00e9!<\/p>\n

        Mockup l\u00e0 m\u1ed9t b\u1ea3n m\u00f4 h\u00ecnh v\u00ed d\u1ee5 cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean t\u1ec9 l\u1ec7 c\u1ee7a thi\u1ebft k\u1ebf c\u1ee5 th\u1ec3. B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u n\u00f4m na \u0111\u00e2y l\u00e0 m\u1ed9t \u201cb\u1ea3n nh\u00e1p\u201d cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng c\u01a1 b\u1ea3n.<\/p>\n

        Mockup \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c quan trong vi\u1ec7c th\u1eed nghi\u1ec7m thi\u1ebft k\u1ebf. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh n\u00e0y v\u00e0 c\u00f3 nh\u1eefng ch\u1ec9nh s\u1eeda c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh v\u1ec1 sau.<\/p>\n

        \n
        \"mockup\"
        \u00a9 Freepik.com<\/figcaption><\/figure>\n<\/div>\n

        B\u1ea1n c\u00f3 th\u1ec3 v\u1ebd mockup tr\u00ean gi\u1ea5y ho\u1eb7c tr\u00ean c\u00e1c ph\u1ea7n m\u1ec1m\/website h\u1ed7 tr\u1ee3, v\u00e0 \u0111\u01b0a \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho ban thi\u1ebft k\u1ebf ho\u1eb7c l\u1eadp tr\u00ecnh \u0111\u1ec3 ho\u00e0n thi\u1ec7n n\u00f3.\u00a0<\/p>\n

        Kh\u00f4ng c\u1ea7n l\u00e0m qu\u00e1 ph\u1ee9c t\u1ea1p, h\u00e3y c\u1ed1 g\u1eafng tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh tr\u00ean mockup m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng d\u1ef1a tr\u00ean t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ban \u0111\u1ea7u.<\/p>\n

        6. Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng\u00a0<\/strong><\/h3>\n

        T\u01b0\u1edfng t\u01b0\u1ee3ng m\u00e0 xem, b\u1ea1n \u0111ang \u0111i m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i xuy\u00ean Vi\u1ec7t, t\u1eeb \u0111\u1ea5t m\u0169i C\u00e0 Mau \u0111\u1ebfn L\u0169ng C\u00fa \u2013 \u0111i\u1ec3m c\u1ef1c B\u1eafc. C\u1ea3 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i b\u1ea1n kh\u00f4ng h\u1ec1 \u0111\u00e1nh d\u1ea5u nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m m\u00ecnh \u0111\u00e3 \u0111i qua v\u00e0 kh\u00f4ng may, b\u1ea1n b\u1eaft \u0111\u1ea7u b\u1ecb m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng.<\/p>\n

        \u0110i\u1ec1u n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng (metrics) v\u1eady. B\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3, doanh nghi\u1ec7p s\u1ebd t\u1eadp trung h\u01a1n cho c\u00e1c chi ti\u1ebft s\u1ea3n ph\u1ea9m, trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c \u0111i theo \u0111\u00fang l\u1ed9 tr\u00ecnh v\u1ea1ch ra, h\u01b0\u1edbng t\u1edbi v\u1ea1ch \u0111\u00edch l\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

        B\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh KPIs (Key Performance Index) cho \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh, hay theo d\u00f5i ti\u1ebfn tr\u00ecnh v\u00e0 k\u1ebft qu\u1ea3 b\u1eb1ng OKR (Objectives and Key Results) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem m\u1ee5c ti\u00eau ban \u0111\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh hay ch\u01b0a.<\/p>\n

        7. \u0110\u1ed9i ng\u0169 v\u1eefng ch\u1eafc<\/strong><\/h3>\n

        M\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u1eabn \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng. Nh\u01b0 c\u00e1i c\u00e1ch Phillip Knights \u0111\u00e3 quy t\u1ee5 nh\u1eefng \u201cng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh\u201d gi\u1ecfi giang \u0111\u1ec3 c\u00f9ng g\u00e2y d\u1ef1ng ra \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d Nike h\u00f4m nay.<\/p>\n

        H\u00e3y \u0111\u1ea3m b\u1ea3o \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n \u0111\u1ec1u n\u1eafm r\u00f5 t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau s\u1ea3n ph\u1ea9m xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1eebng qu\u00ean tham kh\u1ea3o \u00fd ki\u1ebfn v\u00e0 k\u00eau g\u1ecdi g\u00f3p \u00fd mang t\u00ednh x\u00e2y d\u1ef1ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed3ng \u0111\u1ed9i c\u1ee7a m\u00ecnh khi h\u1ee3p t\u00e1c l\u00e0m vi\u1ec7c.<\/p>\n

        V\u00e0 \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n c\u1ea3, d\u01b0\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t Product Manager, b\u1ea1n c\u1ea7n d\u1eabn d\u1eaft v\u00e0 theo d\u00f5i c\u00f4ng vi\u1ec7c c\u1ee7a nh\u1eefng th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169, kh\u00f4ng ch\u1ec9 tr\u00ean tinh th\u1ea7n \u201cho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c\u201d m\u00e0 c\u00f2n l\u00e0 \u201c\u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t\u201d.<\/p>\n

        N\u1ebfu nh\u1eefng th\u00f4ng tin tr\u00ean h\u1eefu \u00edch v\u1edbi b\u1ea1n, h\u00e3y click ngay v\u00e0o hashtag\u00a0Product Management\u00a0<\/strong>b\u00ean d\u01b0\u1edbi \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng b\u00e0i vi\u1ebft m\u1edbi nh\u1ea5t v\u1ec1 ng\u00e0nh Product management nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp t\u1ee5c gia t\u0103ng doanh s\u1ed1? \u0110\u00e2y v\u1eabn lu\u00f4n l\u00e0 c\u00e2u h\u1ecfi th\u01b0\u1eddng tr\u1ef1c c\u1ee7a nh\u1eefng ai l\u00e0 d\u00e2n Product. B\u1edfi, c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Product Manager v\u1ed1n kh\u00f4ng d\u1eebng l\u1ea1i ngay sau khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48767"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48767"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48767\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}