{"id":48784,"date":"2023-12-17T01:05:30","date_gmt":"2023-12-17T01:05:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-vi-du-ve-chien-luoc-marketing-tren-social-media-an-tuong.html"},"modified":"2023-12-17T01:05:30","modified_gmt":"2023-12-17T01:05:30","slug":"nhung-vi-du-ve-chien-luoc-marketing-tren-social-media-an-tuong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-vi-du-ve-chien-luoc-marketing-tren-social-media-an-tuong.html","title":{"rendered":"Nh\u1eefng V\u00ed D\u1ee5 V\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c Marketing Tr\u00ean Social Media \u1ea4n T\u01b0\u1ee3ng"},"content":{"rendered":"
\n

\u0110\u1ed1i v\u1edbi m\u1ed9t Marketer, vi\u1ec7c bi\u1ebft v\u00e0 h\u1ecdc h\u1ecfi nh\u1eefng \u0111i\u1ec1u hay trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed5i ti\u1ebfng ch\u00ednh l\u00e0 m\u1ed9t c\u00e1ch n\u00e2ng t\u1ea7m t\u01b0 duy v\u00e0 vun \u0111\u1eafp k\u1ef9 n\u0103ng hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n t\u00ecm ki\u1ebfm m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng d\u1ed3i d\u00e0o, nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean social media sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n kh\u01a1i ngu\u1ed3n nh\u1eefng s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

#DistanceDance \u2013 Procter & Gamble<\/strong><\/h2>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch \u0111ang l\u00e2y lan m\u1ea1nh m\u1ebd, Procter & Gamble, g\u00e3 kh\u1ed5ng l\u1ed3 trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng, \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch tr\u00ean TikTok \u0111\u1ec3 k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi \u1edf nh\u00e0 v\u00e0 ng\u0103n ch\u1eb7n s\u1ef1 l\u00e2y lan c\u1ee7a Covid-19 v\u00e0o th\u00e1ng 3 n\u0103m .<\/p>\n

H\u1ecd \u0111\u00e3 kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch #DistanceDance tr\u00ean k\u00eanh c\u1ee7a hot Tiktoker Charli D\u2019Amelio. Trong \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng TikTok \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch ghi h\u00ecnh l\u1ea1i nh\u1eefng \u0111i\u1ec7u nh\u1ea3y c\u1ee7a ri\u00eang h\u1ecd v\u00e0 g\u1eafn th\u1ebb hashtag c\u1ee7a chi\u1ebfn d\u1ecbch \u1edf b\u00ean d\u01b0\u1edbi video.\u00a0<\/p>\n

\n
\"chien
Chi\u1ebfn l\u01b0\u1ee3c marketing Distance Dance<\/figcaption><\/figure>\n<\/div>\n

V\u00e0 v\u1edbi m\u1ed7i video trong s\u1ed1 3 tri\u1ec7u video \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i l\u00ean Tiktok trong chi\u1ebfn d\u1ecbch n\u00e0y, Proctor & Gamble \u0111\u00e3 quy\u00ean g\u00f3p v\u00e0o qu\u1ef9 Feeding America.\u00a0<\/p>\n

B\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 Tiktok c\u0169ng nh\u01b0 h\u00e0nh vi c\u1ee7a gi\u1edbi tr\u1ebb tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y, #DistanceDance \u0111\u00e3 thu \u0111\u01b0\u1ee3c 8 t\u1ef7 l\u01b0\u1ee3t xem, c\u00f9ng s\u1ef1 tham gia c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi ch\u1ec9 trong tu\u1ea7n \u0111\u1ea7u ti\u00ean.<\/p>\n

\u0110i\u1ec1u n\u00e0y gi\u00fap #DistanceDance tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean social media ti\u00eau bi\u1ec3u nh\u1ea5t trong n\u0103m .<\/p>\n

#What\u2019s your name? \u2013 Starbucks<\/strong><\/h2>\n

M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng tr\u00ean social media \u0111\u1ebfn t\u1eeb Starbucks. Th\u00e1ng 2, , Starbucks t\u1ea1i V\u01b0\u01a1ng qu\u1ed1c Anh h\u1ee3p t\u00e1c v\u1edbi Mermaids, m\u1ed9t t\u1ed5 ch\u1ee9c h\u1ed7 tr\u1ee3 thanh ni\u00ean chuy\u1ec3n gi\u1edbi v\u00e0 \u0111a d\u1ea1ng gi\u1edbi, trong chi\u1ebfn d\u1ecbch #WhatsYourName.<\/p>\n

K\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch m\u00e0 Starbucks mu\u1ed1n g\u1eedi g\u1eafm \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ed9t x\u00e3 h\u1ed9i h\u00f2a nh\u1eadp v\u1edbi m\u1ecdi ng\u01b0\u1eddi thu\u1ed9c m\u1ecdi gi\u1edbi t\u00ednh, b\u1eb1ng c\u00e1ch t\u00f4n vinh nh\u1eefng c\u00e1i t\u00ean m\u00e0 h\u1ecd \u0111\u00e3 ch\u1ecdn.\u00a0<\/p>\n

\n
\"chien<\/figure>\n<\/div>\n

Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m n\u1ed5i ti\u1ebfng t\u1ea1i Starbucks, \u0111\u00f3 l\u00e0 ghi t\u00ean c\u1ee7a b\u1ea1n l\u00ean tr\u00ean th\u00e0nh c\u1ed1c. <\/p>\n

B\u1eb1ng c\u00e1ch cam k\u1ebft t\u00f4n tr\u1ecdng nh\u1eefng c\u00e1i t\u00ean m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u01b0\u1ee3c g\u1ecdi, th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c lan t\u1ecfa m\u1ea1nh m\u1ebd v\u1ec1 m\u1ed9t x\u00e3 h\u1ed9i t\u00f4n tr\u1ecdng nh\u00e2n quy\u1ec1n.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng n\u00e0y \u0111\u00e3 t\u1eadn d\u1ee5ng social media th\u00f4ng qua vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u0103ng t\u1ea3i h\u00ecnh \u1ea3nh b\u00e1nh quy h\u00ecnh \u0111u\u00f4i n\u00e0ng ti\u00ean c\u00e1 (t\u01b0\u1ee3ng tr\u01b0ng cho t\u00ean g\u1ecdi c\u1ee7a t\u1ed5 ch\u1ee9c Mermaids), v\u00e0 s\u1eed d\u1ee5ng hashtag #WhatsYourName tr\u00ean kh\u1eafp c\u00e1c n\u1ec1n t\u1ea3ng Twitter, Instagram, Facebook, v\u00e0 YouTube.\u00a0<\/p>\n

#Metoo \u2013 Gillette<\/strong><\/h2>\n

\u0110\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch n\u00e0y, Gillette \u0111\u00e3 t\u1ea1o m\u1ed9t b\u1ed9 phim ng\u1eafn \u0111\u1ec1 c\u1eadp \u0111\u1ebfn phong tr\u00e0o #MeToo v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 trong x\u00e3 h\u1ed9i nh\u01b0 qu\u1ea5y r\u1ed1i t\u00ecnh d\u1ee5c, b\u1eaft n\u1ea1t v\u00e0 n\u1eef quy\u1ec1n.\u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o n\u00e0y kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd xung quanh phong tr\u00e0o #MeToo m\u00e0 c\u00f2n n\u00eau b\u1eadt cam k\u1ebft c\u1ee7a Gillette \u0111\u1ed1i v\u1edbi ch\u00ednh ngh\u0129a. V\u1edbi s\u1ef1 ra m\u1eaft c\u1ee7a chi\u1ebfn d\u1ecbch, Gillette c\u0169ng th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd s\u1ebd quy\u00ean g\u00f3p 1 tri\u1ec7u \u0111\u00f4 la m\u1ed7i n\u0103m trong ba n\u0103m ti\u1ebfp theo.\u00a0<\/p>\n

\n
\"chien<\/figure>\n<\/div>\n

Chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng l\u1edbn \u0111\u1ed1i v\u1edbi Gillette v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c m\u1eb7t tr\u1eadn social media. Ch\u1ec9 m\u1ed9t tu\u1ea7n sau khi tung video, Gillette \u0111\u00e3 thu h\u00fat h\u01a1n 1,5 tri\u1ec7u l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, so v\u1edbi ch\u1ec9 10.000 l\u01b0\u1ee3t c\u1ee7a tu\u1ea7n tr\u01b0\u1edbc.\u00a0<\/p>\n

Chi\u1ebfn d\u1ecbch c\u1ee7a Gillette l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 l\u00ean ti\u1ebfng \u1ee7ng h\u1ed9 c\u00e1c v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i nh\u1ea1y c\u1ea3m c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n

Pepsi Ng\u00f5 \u2013 Pepsi<\/strong><\/h2>\n

N\u00f3i \u0111\u1ebfn c\u00e1c v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed5i b\u1eadt tr\u00ean social media th\u00ec Vi\u1ec7t Nam c\u0169ng h\u1ec1 k\u00e9m c\u1ea1nh.\u00a0<\/p>\n

N\u0103m , v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn m\u1ea1nh m\u1ebd c\u1ee7a nh\u1ea1c Rap, Pepsi \u0111\u00e3 k\u1ebft h\u1ee3p c\u00f9ng nam ca s\u0129 Vi\u1ec7t Max \u0111\u1ec3 cho ra m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean social media v\u00f4 c\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng.\u00a0<\/p>\n

Bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thay \u0111\u1ed5i n\u1ed5i b\u1eadt v\u1edbi phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n, h\u00ecnh \u1ea3nh sinh \u0111\u1ed9ng v\u1edbi \u0111\u1eddi s\u1ed1ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong con ng\u00f5 nh\u1ecf \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00e1i hi\u1ec7n \u0111\u1ea7y \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1edbi l\u1ea1.\u00a0<\/p>\n

\n
\"Pepsi<\/figure>\n<\/div>\n

\u201cNg\u00f5 nh\u1ecf, c\u00f3 Pepsi\u201d, th\u00f4ng \u0111i\u1ec7p n\u00f3i l\u00ean t\u1ea5t c\u1ea3 s\u1ef1 g\u1ea7n g\u0169i v\u00e0 b\u00ecnh d\u1ecb nh\u1ea5t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y mu\u1ed1n mang l\u1ea1i.\u00a0<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 t\u00ean c\u1ee7a b\u1ed9 phim ca nh\u1ea1c ng\u1eafn ph\u00e1t h\u00e0nh tr\u00ean Youtube v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem t\u00ednh \u0111\u1ebfn nay, c\u0169ng nh\u01b0 \u0111\u1ed9 ph\u1ee7 s\u00f3ng r\u1ed9ng l\u1edbn tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed5i ti\u1ebfng nh\u01b0 Facebook hay Instagram.\u00a0<\/p>\n

Qu\u00e1n ngon qu\u1eadn m\u00ecnh \u2013 Baemin<\/strong><\/h2>\n

Gi\u1eefa n\u0103m , \u0111o\u00e0n qu\u00e2n xanh Baemin \u0111\u00e3 g\u1eb7t h\u00e1i kh\u00f4ng \u00edt ti\u1ebfng vang v\u1edbi chi\u1ebfn d\u1ecbch \u201cQu\u00e1n ngon qu\u1eadn m\u00ecnh\u201d khi k\u1ebft h\u1ee3p video viral c\u00f9ng nam MC Tr\u1ea5n Th\u00e0nh.<\/p>\n

V\u1edbi gi\u1ecdng k\u1ec3 \u0111\u1ea7y tri\u1ebft l\u00fd v\u00e0 k\u1ecbch b\u1ea3n m\u01b0\u1edbt m\u00e1t, l\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o gi\u1eefa 2 kh\u00e1i ni\u1ec7m \u201cT\u00ecnh y\u00eau\u201d v\u00e0 \u201c\u1ea8m th\u1ef1c\u201d, m\u1ed9t l\u1ea7n n\u1eefa Baemin \u0111\u00e3 kh\u1eafc h\u1ecda th\u00e0nh c\u00f4ng c\u00e2u n\u00f3i \u201cY\u00eau l\u00e0 \u0111i qua bao t\u1eed\u201d.\u00a0<\/p>\n

\n
\"chien<\/figure>\n<\/div>\n

Chi\u1ebfn d\u1ecbch l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing ti\u00eau bi\u1ec3u tr\u00ean social media c\u1ee7a Vi\u1ec7t Nam v\u00e0 \u0111\u00e3 l\u1ecdt v\u00e0o top 10 chi\u1ebfn d\u1ecbch Social media n\u1ed5i b\u1eadt do Buzzmetrics b\u00ecnh ch\u1ecdn.<\/p>\n

N\u1ebfu nh\u1eefng th\u00f4ng tin tr\u00ean h\u1eefu \u00edch v\u1edbi b\u1ea1n, h\u00e3y click ngay v\u00e0o hashtag\u00a0Marketing\u00a0<\/mark><\/strong>b\u00ean d\u01b0\u1edbi \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng b\u00e0i vi\u1ebft m\u1edbi nh\u1ea5t v\u1ec1 c\u00e1c ng\u00e0nh Marketing nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ed1i v\u1edbi m\u1ed9t Marketer, vi\u1ec7c bi\u1ebft v\u00e0 h\u1ecdc h\u1ecfi nh\u1eefng \u0111i\u1ec1u hay trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb n\u1ed5i ti\u1ebfng ch\u00ednh l\u00e0 m\u1ed9t c\u00e1ch n\u00e2ng t\u1ea7m t\u01b0 duy v\u00e0 vun \u0111\u1eafp k\u1ef9 n\u0103ng hi\u1ec7u qu\u1ea3.\u00a0 N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n t\u00ecm ki\u1ebfm m\u1ed9t ngu\u1ed3n c\u1ea3m h\u1ee9ng d\u1ed3i d\u00e0o, nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48784"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48784"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48784\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}