{"id":48803,"date":"2023-12-17T01:07:42","date_gmt":"2023-12-17T01:07:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-chi-so-do-luong-hieu-qua-marketing-tren-social-media-ban-can-biet.html"},"modified":"2023-12-17T01:07:42","modified_gmt":"2023-12-17T01:07:42","slug":"cac-chi-so-do-luong-hieu-qua-marketing-tren-social-media-ban-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-chi-so-do-luong-hieu-qua-marketing-tren-social-media-ban-can-biet.html","title":{"rendered":"C\u00e1c Ch\u1ec9 S\u1ed1 \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3 Marketing Tr\u00ean Social Media B\u1ea1n C\u1ea7n Bi\u1ebft"},"content":{"rendered":"
\n

C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing tr\u00ean social media, hay c\u00f2n g\u1ecdi l\u00e0 social media metrics, gi\u00fap b\u1ea1n hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Nh\u1eefng s\u1ed1 li\u1ec7u c\u01a1 b\u1ea3n v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, l\u01b0\u1ee3t th\u00edch, chia s\u1ebb hay b\u00ecnh lu\u1eadn c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3, nh\u01b0ng ch\u1ec9 v\u1eady th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 b\u1ea1n ph\u1ea3i t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nh\u1eefng g\u00ec con s\u1ed1 \u0111\u1eb1ng sau \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n c\u1ea3nh. V\u00e0 h\u00e3y theo d\u00f5i n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing tr\u00ean social media m\u00e0 b\u1ea1n n\u00ean bi\u1ebft.<\/p>\n

Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn (Awareness)<\/strong><\/h2>\n
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<\/figure>\n<\/div>\n

Audience Growth Rate<\/strong><\/h3>\n

Audience Growth Rate (T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u00e1n gi\u1ea3) \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a l\u01b0\u1ee3t ng\u01b0\u1eddi theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00f4ng qua \u0111\u00f3 n\u00e2ng cao Brand Awareness. N\u00f3 th\u1ec3 hi\u1ec7n vi\u1ec7c chi\u1ebfn d\u1ecbch social media c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i nhanh ch\u00f3ng \u0111\u1ebfn \u0111\u00e2u.<\/p>\n

V\u1eady b\u1ea1n c\u00f3 t\u1ef1 h\u1ecfi t\u1ea1i sao l\u1ea1i l\u00e0 con s\u1ed1 n\u00e0y m\u00e0 kh\u00f4ng l\u1ea5y lu\u00f4n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i hay kh\u00f4ng?\u00a0<\/p>\n

B\u00ed quy\u1ebft \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea1n thu \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi theo d\u00f5i m\u1edbi, m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u00edch l\u0169y \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i m\u1edbi \u0111\u00f3.\u00a0<\/p>\n

T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh li\u1ec7u t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n c\u00f3 v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh hay kh\u00f4ng.<\/p>\n

Reach\u00a0<\/strong><\/h3>\n

Khi n\u00f3i \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing tr\u00ean social media, b\u1ea1n ch\u1eafc h\u1eb3n \u0111\u00e3 nghe nhi\u1ec1u \u0111\u1ebfn Reach (Ph\u1ea1m vi ti\u1ebfp c\u1eadn). Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 xem m\u1ed9t b\u00e0i \u0111\u0103ng k\u1ec3 t\u1eeb khi n\u00f3 xu\u1ea5t hi\u1ec7n tr\u1ef1c tuy\u1ebfn.<\/p>\n

S\u1ed1 li\u1ec7u n\u00e0y r\u1ea5t d\u1ec5 t\u00ecm v\u00e0 c\u0169ng r\u1ea5t d\u1ec5 hi\u1ec3u. Tuy nhi\u00ean, n\u00f3 c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng l\u00e0 b\u1edfi n\u00f3 c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi gian kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n online, c\u0169ng nh\u01b0 h\u1ecd \u01b0a chu\u1ed9ng lo\u1ea1i n\u1ed9i dung n\u00e0o\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y cho b\u1ea1n bi\u1ebft li\u1ec7u b\u1ea1n c\u00f3 \u0111ang \u0111\u0103ng nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu kh\u00e1n gi\u00e1 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m hay kh\u00f4ng.<\/p>\n

Social share of voice<\/strong><\/h3>\n

Social share of voice (Th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn) \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Vi\u1ec7c \u0111\u1ec1 c\u1eadp n\u00e0y c\u00f3 th\u1ec3 l\u00e0 tr\u1ef1c ti\u1ebfp (th\u00f4ng qua ph\u01b0\u01a1ng th\u1ee9c g\u1eafn th\u1ebb t\u00ean), ho\u1eb7c gi\u00e1n ti\u1ebfp (nh\u1eafc \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u).<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng social media metrics r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 cho b\u1ea1n bi\u1ebft m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i; c\u0169ng nh\u01b0 l\u00e0 m\u1ed9t th\u00f4ng s\u1ed1 h\u1eefu \u00edch \u0111\u1ec3 ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u1ed9 t\u01b0\u01a1ng t\u00e1c (Engagement)<\/strong><\/h2>\n
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<\/figure>\n<\/div>\n

Average engagement rate<\/strong><\/h3>\n

Average engagement rate (T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh) l\u00e0 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c, nh\u01b0 th\u00edch, chia s\u1ebb, nh\u1eadn x\u00e9t, tr\u00ean m\u1ed9t b\u00e0i \u0111\u0103ng so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing c\u01a1 b\u1ea3n tr\u00ean social media. N\u00f3 cho b\u1ea1n bi\u1ebft li\u1ec7u n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o th\u00f4ng qua nh\u1eefng l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean.<\/p>\n

T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c n\u00e0y c\u00e0ng cao c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n thu h\u00fat v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 l\u00e0 th\u01b0\u1edbc \u0111o t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 nh\u00ecn v\u00e0o s\u1ed1 l\u01b0\u1ee3t th\u00edch, chia s\u1ebb, hay nh\u1eadn x\u00e9t thu\u1ea7n t\u00fay.\u00a0<\/p>\n

Applause rate<\/strong><\/h3>\n

Applause Rate (T\u1ef7 l\u1ec7 t\u00e1n th\u01b0\u1edfng) l\u00e0 s\u1ed1 l\u01b0\u1ee3ng h\u00e0nh \u0111\u1ed9ng th\u1ec3 hi\u1ec7n s\u1ef1 t\u00e1n th\u00e0nh, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cb\u1ea5m like\u201d ho\u1eb7c \u201cth\u1ea3 tim\u201d, m\u00e0 m\u1ed9t b\u00e0i \u0111\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

Khi m\u1ed9t ng\u01b0\u1eddi theo d\u00f5i th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng n\u00e0y trong c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n, h\u1ecd \u0111ang th\u1eeba nh\u1eadn r\u1eb1ng n\u1ed9i dung \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi h\u1ecd.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb n\u1ed9i dung c\u00f3 hi\u1ec7u qu\u1ea3 trong t\u01b0\u01a1ng lai.\u00a0<\/p>\n

Amplification rate<\/strong><\/h3>\n

Amplification rate (T\u1ef7 l\u1ec7 khu\u1ebfch \u0111\u1ea1i) \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chia s\u1ebb trung b\u00ecnh c\u1ee7a m\u1ed7i b\u00e0i \u0111\u0103ng tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n

\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, \u201ckhu\u1ebfch \u0111\u1ea1i\u201d, hay \u201ckhu\u1ebfch t\u00e1n\u201d, c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 t\u1ed1c \u0111\u1ed9 m\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i chia s\u1ebb l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.\u00a0<\/p>\n

T\u1ef7 l\u1ec7 n\u00e0y c\u00e0ng cao th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eb5n s\u00e0ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Th\u00eam v\u00e0o \u0111\u00f3, t\u1ef7 l\u1ec7 khu\u1ebfch \u0111\u1ea1i cao c\u0169ng m\u1edf ra c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi, nh\u1eefng ng\u01b0\u1eddi \u1edf trong v\u00f2ng b\u1ea1n b\u00e8 c\u1ee7a ng\u01b0\u1eddi \u0111\u00e3 chia s\u1ebb l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n.\u00a0<\/p>\n

Virality rate<\/strong><\/h3>\n

Ch\u00fang ta v\u1eabn th\u01b0\u1eddng nghe t\u1edbi kh\u00e1i ni\u1ec7m \u201cviral\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. V\u00e0 b\u1ea5t c\u1ee9 n\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi t\u1eeb \u201cviral\u201d \u0111\u1ec1u t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn. <\/p>\n

N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 kinh doanh, vi\u1ec7c n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 lan truy\u1ec1n m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i s\u1ebd t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Virality rate (T\u1ef7 l\u1ec7 lan truy\u1ec1n) l\u00e0 t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb so v\u1edbi t\u1ed5ng l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u1ee7a b\u00e0i \u0111\u0103ng \u0111\u00f3 c\u00f3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/p>\n

T\u1ef7 l\u1ec7 lan truy\u1ec1n c\u00f3 t\u00e1c d\u1ee5ng \u0111i s\u00e2u h\u01a1n trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t b\u00e0i post.<\/p>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0 khi so s\u00e1nh m\u1ed9t b\u00e0i \u0111\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c 10,000 l\u01b0\u1ee3t th\u00edch nh\u01b0ng ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c 0,1% m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n, v\u1edbi m\u1ed9t b\u00e0i \u0111\u0103ng kh\u00e1c nh\u1eadn \u0111\u01b0\u1ee3c 5,000 l\u01b0\u1ee3t th\u00edch nh\u01b0ng v\u1edbi m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n 10%, th\u00ec b\u00e0i \u0111\u0103ng th\u1ee9 2 c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd thu \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n

Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i (Conversion)<\/strong><\/h2>\n
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<\/figure>\n<\/div>\n

Click-Through Rate (CTR)<\/strong><\/h3>\n

Click-Through Rate (T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t) l\u00e0 t\u1ea7n su\u1ea5t ng\u01b0\u1eddi xem nh\u1ea5p v\u00e0o li\u00ean k\u1ebft call-to-action (k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) trong b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n

\u0110\u1eebng nh\u1ea7m l\u1eabn \u0111i\u1ec1u n\u00e0y v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c (chia s\u1ebb, th\u00edch, nh\u1eadn x\u00e9t). <\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n s\u1ebd li\u00ean k\u1ebft b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh v\u1edbi m\u1ed9t n\u1ed9i dung b\u1ed5 sung kh\u00e1c; ch\u1eb3ng h\u1ea1n nh\u01b0 trang blog, ho\u1eb7c trang web b\u00e1n h\u00e0ng, v\u00e0 mong mu\u1ed1n ng\u01b0\u1eddi xem s\u1ebd \u1ea5n v\u00e0o \u0111\u00f3.\u00a0<\/p>\n

Cost-Per-Click (CPC)<\/strong><\/h3>\n

Khi b\u1ea1n th\u1ef1c hi\u1ec7n ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean social media, CPC l\u00e0 m\u1ed9t trong c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing kh\u00f4ng th\u1ec3 b\u1ecf qua.\u00a0<\/p>\n

Cost-Per-Click (Gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t) l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n.<\/p>\n

Cho d\u00f9 b\u1ea1n ch\u1ecdn qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o, \u0111\u1eebng ch\u1ec9 n\u00ean t\u1eadp trung v\u00e0o t\u1ed5ng chi ti\u00eau. Thay v\u00e0o \u0111\u00f3, h\u00e3y xem x\u00e9t CPC c\u1ee7a b\u1ea1n. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n c\u00e2n nh\u1eafc xem kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u00fang h\u01b0\u1edbng hay ch\u01b0a, hi\u1ec7u qu\u1ea3 hay l\u00e3ng ph\u00ed.<\/p>\n

Conversion Rate<\/strong><\/h3>\n

B\u1ea1n mong ch\u1edd \u0111i\u1ec1u g\u00ec khi ng\u01b0\u1eddi xem \u0111\u00e3 \u1ea5n v\u00e0o li\u00ean k\u1ebft n\u1ed9i dung b\u1ed5 sung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i? T\u1ea5t nhi\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 truy c\u1eadp v\u00e0o r\u1ed3i r\u1eddi \u0111i sau v\u00e0i gi\u00e2y.<\/p>\n

B\u1ea1n s\u1ebd mong mu\u1ed1n kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, sau khi truy c\u1eadp v\u00e0o li\u00ean k\u1ebft th\u00f4ng qua b\u00e0i \u0111\u0103ng tr\u00ean social media, th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3 (v\u00ed d\u1ee5 nh\u01b0, t\u1ea1o t\u00e0i kho\u1ea3n, \u0111\u0103ng k\u00fd b\u1ea3n tin, t\u1ea3i n\u1ed9i dung, mua h\u00e0ng ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n \/ c\u00e2u h\u1ecfi, v.v).<\/p>\n

V\u00e0 Conversion Rate (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u00f3.<\/p>\n

N\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb social media cao h\u01a1n so v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c, \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 \u0111\u1ee7 s\u1ee9c h\u1ea5p d\u1eabn v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mong mu\u1ed1n.\u00a0<\/p>\n

Tr\u00ean \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 to\u00e0n b\u1ed9 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng marketing tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng trong ph\u00f2ng Marketing. Ch\u00fang l\u00e0 nh\u1eefng social media metrics<\/strong> th\u00f4ng d\u1ee5ng nh\u1ea5t. Tuy nhi\u00ean, t\u00f9y v\u00e0o nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p hay t\u1eebng chi\u1ebfn d\u1ecbch m\u00e0 b\u1ea1n s\u1ebd t\u1ef1 l\u1ef1a ch\u1ecdn nh\u1eefng ch\u1ec9 s\u1ed1 c\u00f3 \u00fd ngh\u0129a nh\u1ea5t \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3.<\/p>\n

N\u1ebfu nh\u1eefng th\u00f4ng tin tr\u00ean h\u1eefu \u00edch v\u1edbi b\u1ea1n, h\u00e3y click ngay v\u00e0o hashtag\u00a0Marketing\u00a0<\/strong>b\u00ean d\u01b0\u1edbi \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng b\u00e0i vi\u1ebft m\u1edbi nh\u1ea5t v\u1ec1 ng\u00e0nh Marketing nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing tr\u00ean social media, hay c\u00f2n g\u1ecdi l\u00e0 social media metrics, gi\u00fap b\u1ea1n hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o. Nh\u1eefng s\u1ed1 li\u1ec7u c\u01a1 b\u1ea3n v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, l\u01b0\u1ee3t th\u00edch, chia s\u1ebb hay b\u00ecnh lu\u1eadn c\u00f3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48803"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48803"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48803\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}