{"id":48858,"date":"2023-12-17T01:38:31","date_gmt":"2023-12-17T01:38:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/sampling-la-gi-mau-dung-thu-trong-marketing-co-y-nghia-gi.html"},"modified":"2023-12-17T01:38:31","modified_gmt":"2023-12-17T01:38:31","slug":"sampling-la-gi-mau-dung-thu-trong-marketing-co-y-nghia-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/sampling-la-gi-mau-dung-thu-trong-marketing-co-y-nghia-gi.html","title":{"rendered":"Sampling L\u00e0 G\u00ec? M\u1eabu D\u00f9ng Th\u1eed Trong Marketing C\u00f3 \u00dd Ngh\u0129a G\u00ec?"},"content":{"rendered":"
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Sampling l\u00e0 g\u00ec?<\/strong> Sampling trong marketing l\u00e0 g\u00ec? Ch\u1eafc h\u1eb3n, b\u1ea1n kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, si\u00eau th\u1ecb, v.v. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 sampling trong marketing. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c sampling trong marketing \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng. \u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng Masterskills tham kh\u1ea3o chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

1. H\u00ecnh th\u1ee9c sampling l\u00e0 g\u00ec?<\/strong><\/h2>\n

Sampling l\u00e0 g\u00ec trong marketing? Sampling ngh\u0129a l\u00e0 g\u00ec? Sampling trong marketing \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 doanh nghi\u1ec7p cho ph\u00e9p kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p mi\u1ec5n ph\u00ed. Chi\u1ebfn thu\u1eadt marketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u01b0 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y ra t\u0103ng doanh s\u1ed1, gia t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, v.v. <\/p>\n

\u0110\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 nh\u1eefng l\u1ee3i \u00edch n\u00e0y, m\u1eddi b\u1ea1n c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

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H\u00ecnh th\u1ee9c sampling trong marketing r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/figcaption><\/figure>\n<\/div>\n

2. M\u1eabu d\u00f9ng th\u1eed trong marketing c\u00f3 \u00fd ngh\u0129a g\u00ec?<\/strong><\/h2>\n

Ch\u1ea1y sampling l\u00e0 g\u00ec? Kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 doanh nghi\u1ec7p \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch ph\u00e1t h\u00e0ng d\u00f9ng th\u1eed \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u1eady \u00fd ngh\u0129a c\u1ee7a m\u1eabu d\u00f9ng th\u1eed trong marketing l\u00e0 g\u00ec?<\/p>\n

2.1. Gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/h3>\n

Khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch h\u00e0ng d\u00f9ng th\u1eed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi, qua \u0111\u00f3 gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, v\u00e0 gia t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi xung quanh m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1eb7c bi\u1ec7t t\u1ed1t n\u1ebfu doanh nghi\u1ec7p \u0111ang m\u1edf b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

Kho\u1ea3ng89%<\/strong> ng\u01b0\u1eddi mua h\u00e0ng xem c\u00e1c \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng mang l\u1ea1i l\u1ee3i \u00edch r\u1ea5t l\u1edbn cho doanh nghi\u1ec7p.<\/p>\n

2.2 Gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Thay v\u00ec ch\u1ec9 quan s\u00e1t s\u1ea3n ph\u1ea9m b\u1eb1ng m\u1eaft, kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i d\u00f9ng th\u1eed tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m. Qua \u0111\u00f3 gi\u00fap t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, g\u00f3p m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

2.3. L\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp<\/strong><\/h3>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed tr\u1ef1c ti\u1ebfp t\u1ea1i qu\u1ea7y, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed3 \u0103n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1eafng nghe ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m sao cho ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

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B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y ho\u1ea1t \u0111\u1ed9ng cho m\u1eabu th\u1eed mi\u1ec5n ph\u00ed t\u1ea1i c\u00e1c h\u00e0ng b\u00e1n \u0111\u1ed3 \u0103n ho\u1eb7c m\u1ef9 ph\u1ea9m.<\/figcaption><\/figure>\n<\/div>\n

2.4. X\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u00ecnh c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u1eaft khe h\u01a1n khi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn mua m\u1ed9t s\u1ea3n ph\u1ea9m. L\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c x\u00fac ti\u1ebfn b\u00e1n, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m ban \u0111\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 c\u00f3 c\u01a1 h\u1ed9i l\u1eafng nghe \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c. Qua \u0111\u00e2y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u00e0 l\u00f2ng tin cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

3. C\u00f3 nh\u1eefng h\u00ecnh th\u1ee9c sampling n\u00e0o?<\/strong><\/h2>\n

Hi\u1ec7n nay c\u00f3 nh\u1eefng h\u00ecnh th\u1ee9c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn? C\u00f9ng Masterskills t\u00ecm hi\u1ec3u ngay trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

3.1. Online sampling<\/strong><\/h3>\n

Online sampling cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m online. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m nhi\u1ec1u chi ph\u00ed ngu\u1ed3n l\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng, nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb, v.v.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, h\u00ecnh th\u1ee9c n\u00e0y c\u0169ng gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

H\u00ecnh th\u1ee9c online sampling ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh nh\u1ea1y c\u1ea3m m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng mu\u1ed1n nh\u1eadn t\u1ea1i n\u01a1i \u0111\u00f4ng ng\u01b0\u1eddi.<\/p>\n

M\u1eb7c d\u00f9 s\u1edf h\u1eefu nhi\u1ec1u \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt, tuy nhi\u00ean, h\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng cho ph\u00e9p doanh nghi\u1ec7p quan s\u00e1t v\u00e0 theo d\u00f5i ph\u1ea3n \u1ee9ng tr\u1ef1c ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd th\u1ea5y s\u1ea3n ph\u1ea9m, v\u00e0 khi d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

3.2. Door to door<\/strong><\/h3>\n

Door to door l\u00e0 h\u00ecnh th\u1ee9c ph\u00e1t m\u1eabu d\u00f9ng th\u1eed m\u00e0 nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn g\u00f5 c\u1eeda t\u1eebng nh\u00e0 \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1eb7c d\u00f9 v\u1eady, h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y kh\u00e1 t\u1ed1n k\u00e9m, \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp c\u1eadn m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn. Nh\u00e2n s\u1ef1 tham gia c\u00f4ng vi\u1ec7c n\u00e0y c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng giao ti\u1ebfp th\u00e0nh th\u1ea1o, s\u1ee9c kh\u1ecfe t\u1ed1t, chuy\u00ean m\u00f4n cao, v.v.<\/p>\n

3.3. Face to face<\/strong><\/h3>\n

Ch\u1eafc h\u1eb3n b\u1ea1n kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi nh\u1eefng qu\u1ea7y d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c si\u00eau th\u1ecb, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, hay c\u00e1c n\u01a1i \u0111\u00f4ng \u0111\u00fac ng\u01b0\u1eddi qua l\u1ea1i kh\u00e1c. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p v\u1eeba c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1eeba c\u00f3 th\u1ec3 quan s\u00e1t v\u00e0 l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp v\u1ec1 s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

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C\u00e1c h\u00ecnh th\u1ee9c sampling hay g\u1eb7p.<\/figcaption><\/figure>\n<\/div>\n

\u0110\u1ec3 h\u00ecnh th\u1ee9c ph\u00e1t huy hi\u1ec7u qu\u1ea3 cao, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 ph\u1ea7n nh\u1eadn di\u1ec7n t\u1ea1i khu v\u1ef1c tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t standee h\u1ea5p d\u1eabn, ho\u1eb7c minigame tr\u00fang th\u01b0\u1edfng, v.v.<\/p>\n

3.4. M\u1ed9t s\u1ed1 c\u00e1c h\u00ecnh th\u1ee9c ph\u00e1t m\u1eabu d\u00f9ng th\u1eed kh\u00e1c<\/strong><\/h3>\n

M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p cung c\u1ea5p m\u1eabu d\u00f9ng th\u1eed \u0111\u1ebfn kh\u00e1ch h\u00e0ng kh\u00e1c c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

    \n
  • Th\u01b0 g\u1eedi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng theo th\u00f4ng tin \u0111\u1ecba l\u00fd, ho\u1eb7c nh\u00e2n kh\u1ea9u h\u1ecdc.<\/li>\n
  • \u0110\u00ednh k\u00e8m s\u1ea3n ph\u1ea9m v\u00e0o b\u00e1o ho\u1eb7c t\u1ea1p ch\u00ed v\u00e0 g\u1eedi \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng.<\/li>\n
  • Ph\u00e1t h\u00e0nh m\u1eabu d\u00f9ng th\u1eed k\u00e8m theo m\u1ed9t s\u1ea3n ph\u1ea9m trong danh m\u1ee5c s\u1ea3n ph\u1ea9m: ch\u1eb3ng h\u1ea1n nh\u01b0: s\u1ea3n ph\u1ea9m s\u1eefa t\u1eafm c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00ednh k\u00e8m theo s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i d\u1ea7u; ho\u1eb7c t\u01b0\u01a1ng \u1edbt \u0111\u01b0\u1ee3c \u0111\u00ednh k\u00e8m v\u1edbi n\u01b0\u1edbc m\u1eafm, v.v.<\/li>\n<\/ul>\n

    4. Th\u00e1ch th\u1ee9c khi tri\u1ec3n khai sampling marketing<\/strong><\/h2>\n

    Khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m trong marketing c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0o?\u00a0<\/p>\n

    Theo \u0111\u00f3, s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u1ea5n t\u01b0\u1ee3ng t\u1ed1t ban \u0111\u1ea7u v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd c\u00e2n nh\u1eafc ra quy\u1ebft \u0111\u1ecbnh ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c tr\u1edf th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ec7 v\u1edbi h\u1ecd khi\u1ebfn h\u1ecd kh\u00f4ng c\u00f2n \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb7c bi\u1ec7t, so v\u1edbi m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t, kh\u00e1ch h\u00e0ng s\u1ebd chia s\u1ebb nhi\u1ec1u h\u01a1n v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi xung quanh.<\/p>\n

    T\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1 e ng\u1ea1i khi nh\u1eadn d\u00f9ng th\u1eed m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, b\u1edfi h\u1ecd kh\u00f4ng bi\u1ebft r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd hay kh\u00f4ng, hay li\u1ec7u r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111ang g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 n\u00e0o ch\u0103ng, v.v.<\/p>\n

    Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch sampling marketing. \u0110\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 doanh nghi\u1ec7p kh\u00f4ng c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 quan s\u00e1t tr\u1ef1c ti\u1ebfp.\u00a0<\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 chi ph\u00ed, ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u00ednh th\u1ee9c ch\u1eadm h\u01a1n \u0111\u1ed1i th\u1ee7 \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

    Theo b\u1ea1n, tri\u1ec3n khai chi\u1ebfn d\u1ecbch ph\u00e1t h\u00e0ng d\u00f9ng th\u1eed trong marketing c\u00f2n g\u1eb7p ph\u1ea3i nh\u1eefng kh\u00f3 kh\u0103n n\u00e0o kh\u00e1c? C\u00f9ng b\u00ecnh lu\u1eadn \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng bi\u1ebft nh\u00e9.<\/p>\n

    T\u1ea1m k\u1ebft<\/strong><\/h2>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cSampling l\u00e0 g\u00ec?<\/strong>\u201d m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 chi\u1ebfn thu\u1eadt ph\u00e1t h\u00e0ng d\u00f9ng th\u1eed trong marketing, c\u0169ng nh\u01b0 cung c\u1ea5p th\u00eam cho b\u1ea1n nhi\u1ec1u g\u00f3c nh\u00ecn th\u00fa v\u1ecb v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y.<\/p>\n

    N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 th\u00eam b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi hay \u0111\u00f3ng g\u00f3p n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Sampling l\u00e0 g\u00ec? Sampling trong marketing l\u00e0 g\u00ec? Ch\u1eafc h\u1eb3n, b\u1ea1n kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, si\u00eau th\u1ecb, v.v. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 sampling trong marketing. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c sampling trong marketing \u0111\u01b0\u1ee3c nhi\u1ec1u doanh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[453],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48858"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48858"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48858\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}