{"id":4887,"date":"2023-11-30T02:11:14","date_gmt":"2023-11-30T02:11:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=4887"},"modified":"2023-12-21T09:59:40","modified_gmt":"2023-12-21T02:59:40","slug":"bi-quyet-xay-dung-truyen-thong-noi-bo-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-quyet-xay-dung-truyen-thong-noi-bo-hieu-qua.html","title":{"rendered":"B\u00ed Quy\u1ebft X\u00e2y D\u1ef1ng Truy\u1ec1n Th\u00f4ng N\u1ed9i B\u1ed9 Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. Tuy nhi\u00ean, t\u00f9y v\u00e0o quy m\u00f4, t\u00ednh ch\u1ea5t ho\u1ea1t \u0111\u1ed9ng m\u00e0 m\u1ed7i doanh nghi\u1ec7p c\u00f3 ph\u01b0\u01a1ng ph\u00e1p ri\u00eang. V\u1eady truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn \u0111\u00fang gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p? C\u00f9ng t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.\u00a0<\/i><\/p>\n

Trong th\u1eddi k\u1ef3 hi\u1ec7n \u0111\u1ea1i, truy\u1ec1n th\u00f4ng \u0111\u00f3ng vai tr\u00f2 l\u1edbn v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.Truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p \u0111\u01b0\u1ee3c chia l\u00e0m 2 lo\u1ea1i: Truy\u1ec1n th\u00f4ng b\u00ean ngo\u00e0i v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e1ch nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c quan t\u00e2m, ch\u0103m s\u00f3c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 c\u00e1c m\u1ed1i quan h\u1ec7 trong n\u1ed9i b\u1ed9.<\/p>\n

Doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean g\u1eafn k\u1ebft v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean – \u1ea2nh: Internet<\/i><\/p>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 g\u00ec?<\/b><\/h2>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ef1 giao ti\u1ebfp gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a doanh nghi\u1ec7p, c\u00e1c ph\u00f2ng ban, l\u00e3nh \u0111\u1ea1o v\u1edbi nh\u00e2n vi\u00ean nh\u1eb1m c\u1ee7ng c\u1ed1 m\u1ed1i li\u00ean k\u1ebft \u0111\u1ed3ng nh\u1ea5t. \u0110\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u1ee7a c\u00f4ng ty l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 ch\u00ednh. N\u1ebfu truy\u1ec1n th\u00f4ng b\u00ean ngo\u00e0i gi\u00fap ti\u1ebfp c\u1eadn, duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec truy\u1ec1n th\u00f4ng trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p gi\u00fap g\u1eafn k\u1ebft nh\u00e2n vi\u00ean, t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng t\u1eeb c\u1ed1t l\u00f5i b\u00ean trong.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/b><\/h2>\n

Tr\u01b0\u1edbc t\u00ecnh h\u00ecnh nh\u00e2n s\u1ef1 \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng,m\u1ed9t doanh nghi\u1ec7p thi\u1ebfu \u0111i tinh th\u1ea7n g\u1eafn k\u1ebft s\u1ebd kh\u00f3 l\u00f2ng tr\u1ee5 v\u1eefng. N\u1ebfu truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 s\u1ebd tr\u1edf n\u00ean r\u1eddi r\u1ea1c. Ch\u00ednh v\u00ec th\u1ebf, vi\u1ec7c c\u00f4ng khai t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p\u00a0 th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9 s\u1ebd gi\u00fap:<\/p>\n

    \n
  • Nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh trong t\u1ed5 ch\u1ee9c, t\u1ea7m quan tr\u1ecdng trong c\u00f4ng vi\u1ec7c.<\/li>\n
  • Ch\u00ednh s\u00e1ch qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c minh b\u1ea1ch, nh\u00e2n vi\u00ean n\u1eafm th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 ho\u1ea1t \u0111\u1ed9ng, quan \u0111i\u1ec3m c\u1ee7a l\u00e3nh \u0111\u1ea1o\u2026<\/li>\n
  • Doanh nghi\u1ec7p ghi nh\u1eadn th\u00e0nh t\u00edch c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean nh\u1eb1m khuy\u1ebfn kh\u00edch s\u1ef1 h\u1ee3p t\u00e1c, th\u00fac \u0111\u1ea9y t\u01b0 duy s\u00e1ng t\u1ea1o.<\/li>\n<\/ul>\n

     <\/p>\n

    \"Vai<\/p>\n

    B\u1ea3n th\u00e2n m\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 nh\u1ea5t \u0111\u1ecbnh – \u1ea2nh: Internet<\/i><\/p>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3?<\/b><\/h2>\n

    Ch\u1ecdn \u0111\u00fang ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng<\/b><\/h3>\n

    N\u1ebfu ph\u1ea7n l\u1edbn nh\u00e2n s\u1ef1 l\u00e0 ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng trong c\u00f4ng vi\u1ec7c, doanh nghi\u1ec7pc\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c c\u1ed5ng tin t\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. Ngo\u00e0i ra, n\u1ebfu nh\u00e2n s\u1ef1 thu\u1ed9c tu\u00fdp ng\u01b0\u1eddi n\u0103ng \u0111\u1ed9ng, th\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng team building, ti\u1ec7c t\u00f9ng\u2026 s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng.<\/p>\n

    Kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean<\/b><\/h3>\n

    Ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n s\u1ef1 g\u1eafn b\u00f3, hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c\u2026 ch\u00ednh l\u00e0 \u0111\u1ec3 nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 vai tr\u00f2 c\u1ee7a h\u1ecd trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng chung. V\u00ec v\u1eady, vi\u1ec7c c\u00f4ng khai m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn nh\u00ecn th\u1ea5y m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng \u2013 h\u1ed7 l\u1eabn nhau.<\/p>\n

    T\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u<\/b><\/h3>\n

    Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u00f3 hi\u1ec7u qu\u1ea3 khi c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c, giao ti\u1ebfp hai chi\u1ec1u gi\u1eefa \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean v\u00e0 l\u00e3nh \u0111\u1ea1o. T\u1eeb \u0111\u00f3, l\u00e3nh \u0111\u1ea1o hi\u1ec3u \u0111\u01b0\u1ee3c mong mu\u1ed1n, nguy\u1ec7n v\u1ecdng c\u1ee7a nh\u00e2n vi\u00ean, \u0111\u1ed3ng th\u1eddi nh\u00e2n vi\u00ean c\u0169ng hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

    L\u1eafng nghe nh\u00e2n vi\u00ean<\/b><\/h3>\n

    Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p. M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p kh\u00e9o l\u00e9o gi\u00fap nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 g\u1eedi \u00fd ki\u1ebfn \u0111\u1ec1 xu\u1ea5t l\u00e0 th\u00f4ng qua di\u1ec5n \u0111\u00e0n n\u1ed9i b\u1ed9. B\u1eb1ng c\u00e1ch n\u00e0y, nh\u00e2n vi\u00ean s\u1ebd\u00a0 t\u00edch c\u1ef1c \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u1edbi l\u00e3nh \u0111\u1ea1o, s\u1eb5n s\u00e0ng \u0111\u01b0a ra quan \u0111i\u1ec3m c\u00e1 nh\u00e2n v\u00e0 c\u00f9ng chung s\u1ee9c cho ho\u1ea1t \u0111\u1ed9ng chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    \"L\u1eafng<\/p>\n

    L\u00e3nh \u0111\u1ea1o n\u00ean l\u1eafng nghe nh\u00e2n vi\u00ean \u0111\u1ec3 c\u00f3 ph\u01b0\u01a1ng \u00e1n tri\u1ec3n khai truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 – \u1ea2nh: Internet<\/i><\/p>\n

    5 xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u201ch\u1ee9a h\u1eb9n l\u00ean ng\u00f4i\u201d<\/b><\/h2>\n

    M\u00f4 h\u00ecnh \u201cl\u00e3nh \u0111\u1ea1o nh\u00f3m\u201d:<\/b>\u00a0Doanh nghi\u1ec7p \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 d\u00e0n giao h\u01b0\u1edfng, CEO l\u00e0 ng\u01b0\u1eddi ch\u1ec9 huy, nh\u00e2n vi\u00ean l\u00e0 ng\u01b0\u1eddi ch\u01a1i nh\u1ea1c (c\u00f3 th\u1ec3 ch\u01a1i nhi\u1ec1u lo\u1ea1i nh\u1ea1c c\u1ee5 kh\u00e1c nhau), \u00e2m nh\u1ea1c ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o n\u00ean b\u1ea3n h\u00f2a \u00e2m tuy\u1ec7t v\u1eddi.<\/p>\n

    S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng c\u00f4ng vi\u1ec7c:<\/b>\u00a0Trong th\u1eddi \u0111\u1ea1i 4.0, m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 d\u00e0nh ri\u00eang cho m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n m\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 giao ti\u1ebfp t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c. Qua \u0111\u00f3, nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch t\u0103ng c\u01b0\u1eddng trao \u0111\u1ed5i \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t.<\/p>\n

    \u0110a d\u1ea1ng c\u00e1c lo\u1ea1i ph\u00fac l\u1ee3i:<\/b>\u00a0V\u1ea5n \u0111\u1ec1 l\u01b0\u01a1ng th\u01b0\u1edfng, ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i ch\u00ednh l\u00e0 c\u00e1ch g\u1eafn k\u1ebft nh\u00e2n s\u1ef1, \u0111\u1ea3m b\u1ea3o gi\u1eef ch\u00e2n h\u1ecd l\u00e2u h\u01a1n. Ngo\u00e0i ph\u00fac l\u1ee3i b\u1ea3o hi\u1ec3m, ti\u1ec1n th\u01b0\u1edfng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c kh\u00f3a \u0111\u00e0o t\u1ea1o, ng\u00e0y ngh\u1ec9, team building\u2026 \u0111\u1ec3\u00a0 t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9.<\/p>\n

    Nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u:<\/b>\u00a0Xu\u1ea5t ph\u00e1t t\u1eeb social employee, doanh nghi\u1ec7p cho ph\u00e9p m\u1ed7i nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Khi t\u1eadp th\u1ec3 t\u1ef1 h\u00e0o v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, h\u1ecd s\u1ebd li\u00ean k\u1ebft v\u1edbi nhau, g\u1eafn b\u00f3 l\u00e2u d\u00e0i h\u01a1n.<\/p>\n

    C\u00e1 nh\u00e2n h\u00f3a:\u00a0<\/b>Doanh nghi\u1ec7p cho ph\u00e9p nh\u00e2n vi\u00ean t\u1ef1 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u0103ng ti\u1ebfn, ch\u1ee7 \u0111\u1ed9ng th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n.<\/p>\n

    \"C\u00e1<\/p>\n

    Doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng \u201cc\u00e1 nh\u00e2n h\u00f3a\u201d cho nh\u00e2n vi\u00ean – \u1ea2nh: Internet<\/i><\/p>\n

    K\u1ebft lu\u1eadn<\/b><\/p>\n

    Ng\u00e0y nay, ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau. Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3 s\u1ebd g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 v\u0103n h\u00f3a v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p n\u00ean hi\u1ec3u r\u00f5 th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh n\u00f3i chung v\u00e0 nh\u00e2n vi\u00ean n\u00f3i ri\u00eang \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. Tuy nhi\u00ean, t\u00f9y v\u00e0o quy m\u00f4, t\u00ednh ch\u1ea5t ho\u1ea1t \u0111\u1ed9ng m\u00e0 m\u1ed7i doanh nghi\u1ec7p c\u00f3 ph\u01b0\u01a1ng ph\u00e1p ri\u00eang. V\u1eady truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn \u0111\u00fang gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215,208],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4887"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4887"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4887\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}