{"id":48933,"date":"2023-12-17T01:46:53","date_gmt":"2023-12-17T01:46:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/buyer-la-gi-nhung-dieu-ban-can-biet-ve-cong-viec-cua-mot-buyer.html"},"modified":"2023-12-17T01:46:53","modified_gmt":"2023-12-17T01:46:53","slug":"buyer-la-gi-nhung-dieu-ban-can-biet-ve-cong-viec-cua-mot-buyer","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/buyer-la-gi-nhung-dieu-ban-can-biet-ve-cong-viec-cua-mot-buyer.html","title":{"rendered":"Buyer L\u00e0 G\u00ec? Nh\u1eefng \u0110i\u1ec1u B\u1ea1n C\u1ea7n Bi\u1ebft V\u1ec1 C\u00f4ng Vi\u1ec7c C\u1ee7a M\u1ed9t Buyer"},"content":{"rendered":"
\n

Buyer l\u00e0 g\u00ec?<\/strong> C\u00f4ng vi\u1ec7c c\u1ee7a buyer l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 m\u1ed9t v\u1ecb tr\u00ed th\u01b0\u1eddng b\u1eaft g\u1eb7p t\u1ea1i c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd chia s\u1ebb cho b\u1ea1n m\u1ed9t c\u00e1ch chi ti\u1ebft v\u1ec1 c\u00f4ng vi\u1ec7c h\u1ebft s\u1ee9c th\u00fa v\u1ecb n\u00e0y.\u00a0<\/p>\n

Buyer \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 g\u00ec?<\/strong><\/h2>\n

Buyer ngh\u0129a l\u00e0 g\u00ec? Buyer th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng, nh\u01b0ng th\u1ef1c ch\u1ea5t buyer c\u00f2n l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u00ecm ki\u1ebfm, \u0111\u00e0m ph\u00e1n v\u1edbi nh\u00e0 cung c\u1ea5p \u0111\u1ec3 mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m cho c\u00f4ng ty v\u1edbi m\u1ee9c chi ph\u00ed t\u1ed1t nh\u1ea5t.<\/p>\n

Buyer l\u00e0 ng\u01b0\u1eddi am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 quay v\u00f2ng s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n

\n
\"buyer
Buyer trong c\u00f4ng ty l\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e0m ph\u00e1n v\u1edbi b\u00ean cung c\u1ea5p \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m cho c\u00f4ng ty.<\/figcaption><\/figure>\n<\/div>\n

Ph\u00e2n lo\u1ea1i c\u00e1c ki\u1ec3u buyer<\/strong><\/h2>\n

C\u00f3 nh\u1eefng ki\u1ec3u buyer n\u00e0o? Theo \u0111\u00f3, buyer th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh 3 ki\u1ec3u, bao g\u1ed3m:<\/p>\n

    \n
  • Buyer trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (buyer ecommerce). H\u1ecd s\u1ebd mua h\u00e0ng v\u1ec1 b\u00e1n tr\u00ean c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n
  • Buyer trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb (buyer retail). H\u00e0ng h\u00f3a mua v\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, si\u00eau th\u1ecb, v.v.<\/li>\n
  • Buyer cho c\u00f4ng ty. H\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c mua v\u1ec1 s\u1ebd ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u1ee7a c\u00f4ng ty. T\u1ea1i nhi\u1ec1u doanh nghi\u1ec7p, v\u1ecb tr\u00ed n\u00e0y \u0111\u01b0\u1ee3c ph\u1ee5 tr\u00e1ch b\u1edfi m\u1ed9t nh\u00e2n s\u1ef1 thu\u1ed9c ph\u00f2ng h\u00e0nh ch\u00ednh nh\u00e2n s\u1ef1.\u00a0\u00a0<\/li>\n<\/ul>\n

    C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t buyer l\u00e0 g\u00ec?<\/strong><\/h2>\n

    Buyer l\u00e0m g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 th\u01b0\u1eddng g\u1eb7p c\u1ee7a m\u1ed9t buyer:<\/p>\n

      \n
    • X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u mua s\u1eafm c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua vi\u1ec7c ki\u1ec3m tra t\u1ed3n kho, v\u00e0 y\u00eau c\u1ea7u mua h\u00e0ng t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn trong t\u1ed5 ch\u1ee9c.<\/li>\n
    • T\u00ecm ki\u1ebfm \u0111\u01a1n v\u1ecb cung c\u1ea5p ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1eb7t h\u00e0ng.<\/li>\n
    • L\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 cung c\u1ea5p \u0111\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng m\u1ed9t m\u1ee9c chi ph\u00ed h\u1ee3p l\u00fd nh\u1ea5t.\u00a0<\/li>\n
    • Ph\u1ed1i h\u1ee3p v\u1edbi qu\u1ea3n l\u00fd ph\u00f2ng mua h\u00e0nh ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn hi\u1ec7u su\u1ea5t v\u00e0 di\u1ec5n di\u1ec5n bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
    • H\u1ed7 tr\u1ee3 marketing trong vi\u1ec7c th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng, h\u1ee7y b\u1ecf ho\u1eb7c thay th\u1ebf s\u1ea3n ph\u1ea9m k\u00e9m ti\u1ec1m n\u0103ng.<\/li>\n
    • Theo d\u00f5i v\u00e0 ki\u1ec3m so\u00e1t h\u1ea1n s\u1eed d\u1ee5ng c\u1ee7a t\u1eebng m\u1eb7t h\u00e0ng trong kho \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n
      \n
      \"Chi
      Chi ti\u1ebft c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t buyer.<\/figcaption><\/figure>\n<\/div>\n

      Buyer c\u1ea7n c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng g\u00ec?<\/strong><\/h2>\n

      \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t buyer chuy\u00ean nghi\u1ec7p, b\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i s\u1edf h\u1eefu nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 t\u1ed1 ch\u1ea5t quan tr\u1ecdng sau, bao g\u1ed3m:<\/p>\n

        \n
      • Kh\u1ea3 n\u0103ng \u0111\u00e0m ph\u00e1n<\/strong>: Nhi\u1ec7m v\u1ee5 c\u1ee7a m\u1ed9t buyer kh\u00f4ng ch\u1ec9 l\u00e0 mua h\u00e0ng h\u00f3a v\u1edbi gi\u00e1 t\u1ed1t nh\u1ea5t m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea3m b\u1ea3o y\u1ebfu t\u1ed1 v\u1ec1 th\u1eddi gian cung \u1ee9ng. Do \u0111\u00f3, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng cung c\u1ea5p h\u00e0ng h\u00f3a c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p nh\u1ea5t, buyer c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e0m ph\u00e1n, th\u01b0\u01a1ng l\u01b0\u1ee3ng, v\u00e0 trao \u0111\u1ed5i m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o v\u1edbi nh\u00e0 cung c\u1ea5p.\u00a0<\/li>\n
      • C\u1ea9n th\u1eadn, t\u1ec9 m\u1ec9<\/strong>: Buyer l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp so\u1ea1n th\u1ea3o c\u00e1c gi\u1ea5y t\u1edd li\u00ean quan \u0111\u1ebfn qu\u00e1 tr\u00ecnh mua h\u00e0ng gi\u1eefa hai b\u00ean. Do \u0111\u00f3, buyer c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u00f4ng tin \u0111\u1ec1u ch\u00ednh x\u00e1c, tu\u00e2n theo c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt.<\/li>\n
      • K\u1ef9 n\u0103ng ph\u00e2n t\u00edch<\/strong>: D\u1ef1a tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c truy c\u1eadp, buyer s\u1ebd ph\u00e2n t\u00edch ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 uy t\u00edn c\u1ee7a nh\u00e0 cung c\u1ea5p. B\u00ean c\u1ea1nh \u0111\u00f3, buyer c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u m\u1ed9t c\u00e1ch k\u1ef9 c\u00e0ng v\u1ec1 mong mu\u1ed1n, nhu c\u1ea7u, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd.<\/li>\n
      • Nh\u1ea1y b\u00e9n tr\u01b0\u1edbc xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/strong> \u0111\u1ec3 t\u00ecm mua s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

        C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m c\u1ee7a buyer<\/strong><\/h2>\n

        Buyer l\u00e0 v\u1ecb tr\u00ed th\u01b0\u1eddng c\u00f3 t\u1ea1i c\u00e1c doanh nghi\u1ec7p l\u1edbn, b\u1edfi c\u00e1c c\u00f4ng ty nh\u1ecf c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ph\u1ee5 tr\u00e1ch b\u1edfi b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1.\u00a0<\/p>\n

        L\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c v\u0103n ph\u00f2ng nh\u01b0ng t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c y\u00eau c\u1ea7u buyer th\u01b0\u1eddng xuy\u00ean ra ngo\u00e0i \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed1i t\u00e1c. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi d\u00e0nh cho c\u00e1c buyer, b\u1edfi vi\u1ec7c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u tr\u1ea3i nghi\u1ec7m m\u1edbi, th\u00f4ng tin b\u1ed5 \u00edch v\u1ec1 th\u1ecb tr\u01b0\u1eddng, v\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c m\u00e0 b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb s\u00e1ch v\u1edf.\u00a0<\/p>\n

        \u0110\u1ed1i v\u1edbi buyer trong l\u0129nh v\u1ef1c e-Commerce, b\u1ea1n c\u00f2n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1eed s\u1ee9c v\u00e0 khai ph\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh v\u1edbi nhi\u1ec1u nhi\u1ec7m v\u1ee5 kh\u00e1c nhau, \u0111\u00f3ng g\u00f3p quan tr\u1ecdng cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p.\u00a0<\/p>\n

        \n
        \"c\u01a1
        C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u1ee7a buyer.<\/figcaption><\/figure>\n<\/div>\n

        L\u00e0m buyer c\u00f3 \u00e1p l\u1ef1c kh\u00f4ng? Th\u1ef1c t\u1ebf cho th\u1ea5y, kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c v\u00e0 \u00e1p l\u1ef1c c\u1ee7a buyer kh\u00e1 l\u1edbn do th\u01b0\u1eddng xuy\u00ean ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c l\u1edbn, \u0111\u1ea3m b\u1ea3o t\u00ednh an to\u00e0n c\u1ee7a l\u01b0\u1ee3ng l\u1edbn h\u00e0ng h\u00f3a.<\/p>\n

        M\u1ee9c l\u01b0\u01a1ng c\u1ee7a buyer c\u00f3 cao kh\u00f4ng? Theo kh\u1ea3o s\u00e1t t\u1eeb c\u00e1c th\u00f4ng b\u00e1o tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean buyer, m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh kho\u1ea3ng 10.3 \u2013 15.1 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/strong> \u0111\u1ed1i v\u1edbi \u1ee9ng vi\u00ean c\u00f3 t\u1eeb 1 \u2013 4 n\u0103m kinh nghi\u1ec7m. (L\u01b0u \u00fd m\u1ee9c l\u01b0\u01a1ng tr\u00ean ch\u1ec9 mang t\u00ednh ch\u1ea5t tham kh\u1ea3o, m\u1ee9c l\u01b0\u01a1ng th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 t\u00ednh ch\u1ea5t ng\u00e0nh h\u00e0ng, \u0111\u1ecba \u0111i\u1ec3m l\u00e0m vi\u1ec7c, quy m\u00f4 c\u00f4ng ty, v.v.)<\/p>\n

        T\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m buyer \u1edf \u0111\u00e2u?<\/strong><\/h2>\n

        B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c v\u1ecb tr\u00ed nh\u00e2n vi\u00ean buyer, nh\u00e2n vi\u00ean mua h\u00e0ng tr\u00ean c\u00e1c trang tuy\u1ec3n d\u1ee5ng uy t\u00edn nh\u01b0 LinkedIn, Masterskills, v.v.\u00a0<\/p>\n

        Ngo\u00e0i ra, v\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng ch\u1ec9 c\u00f3 \u1edf c\u00e1c doanh nghi\u1ec7p l\u1edbn, do \u0111\u00f3 n\u1ebfu b\u1ea1n c\u00f3 mong mu\u1ed1n l\u00e0m vi\u1ec7c \u1edf \u0111\u00e2u th\u00ec c\u00f3 th\u00ec c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng theo d\u00f5i c\u00e1c k\u00eanh tuy\u1ec3n d\u1ee5ng ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

        T\u1ea1m k\u1ebft<\/strong><\/p>\n

        Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng chia s\u1ebb c\u1ee7a m\u1ed9t buyer m\u00e0 Masterskills mu\u1ed1n g\u1eedi \u0111\u1ebfn b\u1ea1n. Hy v\u1ecdng r\u1eb1ng, b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 c\u00f4ng vi\u1ec7c buyer l\u00e0 g\u00ec <\/strong>v\u00e0 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p r\u00f5 r\u00e0ng h\u01a1n cho b\u1ea3n th\u00e2n.<\/p>\n

        N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c Masterskills h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p chi ti\u1ebft nh\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Buyer l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c c\u1ee7a buyer l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 m\u1ed9t v\u1ecb tr\u00ed th\u01b0\u1eddng b\u1eaft g\u1eb7p t\u1ea1i c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Masterskills s\u1ebd chia s\u1ebb cho b\u1ea1n m\u1ed9t c\u00e1ch chi ti\u1ebft v\u1ec1 c\u00f4ng vi\u1ec7c h\u1ebft s\u1ee9c th\u00fa v\u1ecb n\u00e0y.\u00a0 Buyer \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 g\u00ec? Buyer ngh\u0129a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[453],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48933"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=48933"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/48933\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=48933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=48933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=48933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}