{"id":4897,"date":"2023-11-29T18:28:21","date_gmt":"2023-11-29T18:28:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=4897"},"modified":"2023-11-29T15:49:44","modified_gmt":"2023-11-29T15:49:44","slug":"truyen-thong-noi-bo-huong-dan-doanh-nghiep-xay-dung-chien-luoc-tu-z","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/truyen-thong-noi-bo-huong-dan-doanh-nghiep-xay-dung-chien-luoc-tu-z.html","title":{"rendered":"Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9: H\u01b0\u1edbng d\u1eabn doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u1eeb A – Z"},"content":{"rendered":"

Kh\u00e1i ni\u1ec7m<\/h3>\n

N\u1ebfu nh\u01b0 n\u00f3i doanh nghi\u1ec7p l\u00e0 m\u1ed9t c\u01a1 th\u1ec3, th\u00ec truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 gi\u1ed1ng nh\u01b0 m\u1ed9t m\u1ea1ch m\u00e1u. Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u1ec1 b\u1ea3n ch\u1ea5t ch\u00ednh l\u00e0 vi\u1ec7c doanh nghi\u1ec7p \u0111\u01b0a c\u00e1c n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ea7n thi\u1ebft \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng nh\u00e2n vi\u00ean v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, m\u00e0 \u1edf \u0111\u00e2y n\u1ed9i dung ch\u00ednh l\u00e0 c\u00e1c t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i; v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ecbnh h\u00ecnh, th\u1eaft ch\u1eb7t v\u00e0 lan t\u1ecfa\u00a0v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n

V\u1edbi \u0111\u1ecbnh ngh\u0129a n\u00e0y, c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t b\u1ed9 ph\u1eadn c\u1ed1t y\u1ebfu c\u1ee7a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 ch\u00ednh l\u00e0 n\u1ed9i dung m\u00e0 doanh nghi\u1ec7p chia s\u1ebb.\u00a0K\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9\u00a0l\u00e0 “\u0111i\u1ec3m ch\u1ea1m” gi\u1eefa doanh nghi\u1ec7p v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean, v\u00e0 ph\u1ea3i ph\u1ee5c v\u1ee5 cho vi\u1ec7c chia s\u1ebb c\u00e1c th\u00f4ng tin h\u01b0\u1edbng v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh r\u00f5 m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, thay v\u00ec c\u1ed1 g\u1eafng l\u1eabn l\u1ed9n n\u00f3 v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c trong doanh nghi\u1ec7p nh\u01b0 l\u00ean k\u1ebf ho\u1ea1ch c\u00f4ng vi\u1ec7c, trao \u0111\u1ed5i th\u00f4ng tin, qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean,…<\/p>\n

K\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 “\u0111i\u1ec3m ch\u1ea1m” gi\u1eefa doanh nghi\u1ec7p v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean, v\u00e0 ph\u1ea3i ph\u1ee5c v\u1ee5 cho vi\u1ec7c chia s\u1ebb c\u00e1c th\u00f4ng tin h\u01b0\u1edbng v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/strong><\/p>\n

Nh\u1eefng hi\u1ec3u l\u1ea7m th\u01b0\u1eddng g\u1eb7p v\u1ec1 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/h3>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h4>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 hai m\u1ea3ng ho\u00e0n to\u00e0n kh\u00e1c nhau. V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 tinh hoa, t\u00e0i s\u1ea3n, v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p. Nh\u00e2n vi\u00ean doanh nghi\u1ec7p ch\u00ednh l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n n\u1eafm gi\u1eef v\u00e0 th\u1ec3 hi\u1ec7n nh\u1eefng \u0111i\u1ec1u \u0111\u00f3. Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 ch\u1ec9 l\u00e0 c\u00f4ng t\u00e1c \u0111em v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi nh\u00e2n vi\u00ean, h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean duy tr\u00ec n\u00f3, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 ngu\u1ed3n g\u1ed1c h\u00ecnh th\u00e0nh v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u00e0 PR in-house l\u00e0 m\u1ed9t<\/h4>\n

PR in-house \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ed9i ng\u0169 PR c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, doanh nghi\u1ec7p c\u1ee5 th\u1ec3. C\u0169ng gi\u1ed1ng nh\u01b0 l\u00e0 phi\u00ean d\u1ecbch in-house hay marketing in-house v\u1eady. PR in-house ch\u1ee7 y\u1ebfu d\u00f9ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u1ed9i ng\u0169 PR trong doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb PR t\u01b0 nh\u00e2n b\u00ean ngo\u00e0i. V\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a PR in-house.<\/p>\n

L\u1eabn l\u1ed9n gi\u1eefa ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u1edbi truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/h4>\n

C\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng trong doanh nghi\u1ec7p \u0111\u1ec3 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa nh\u00e2n vi\u00ean, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n n\u1ed9i b\u1ed9, bi\u00ean t\u1eadp v\u00e0 xu\u1ea5t b\u1ea3n \u1ea9n ph\u1ea9m l\u01b0u h\u00e0nh n\u1ed9i b\u1ed9,… C\u00f2n c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 l\u1ea1i bao g\u1ed3m tuy\u1ec3n d\u1ee5ng, qu\u1ea3n l\u00fd d\u1eef li\u1ec7u \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean, t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o, qu\u1ea3n l\u00fd v\u0103n ph\u00f2ng ph\u1ea9m,…<\/p>\n

Nh\u00ecn chung, n\u1ebfu\u00a0qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1\u00a0l\u00e0 ho\u1ea1t \u0111\u1ed9ng chi\u00eau m\u1ed9 v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean cho doanh nghi\u1ec7p, th\u00ec truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 s\u1ebd l\u00e0m c\u00f4ng vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng tin v\u00e0 g\u1eafn k\u1ebft nh\u1eefng nh\u00e2n vi\u00ean \u0111\u00f3.<\/p>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 ch\u1eb3ng l\u00e0m g\u00ec kh\u00e1c ngo\u00e0i t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n hay v\u0103n ngh\u1ec7 cho nh\u00e2n vi\u00ean<\/h4>\n

Nh\u01b0 \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n hay v\u0103n ngh\u1ec7 ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u00f4ng vi\u1ec7c m\u00e0 th\u00f4i. B\u1edfi v\u1eady, \u0111\u1eebng \u0111\u01b0a ra y\u00eau c\u1ea7u ph\u1ea3i bi\u1ebft ca h\u00e1t, d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh, hay nh\u1ea3y m\u00faa trong m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. Thay v\u00e0o \u0111\u00f3, nh\u1eefng k\u1ef9 n\u0103ng nh\u01b0 giao ti\u1ebfp hay t\u1ea1o l\u1eadp m\u1ed1i quan h\u1ec7 s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

Vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/h2>\n

\"\"<\/p>\n

1. C\u1ee7ng c\u1ed1 t\u1ea7m nh\u00ecn, gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a c\u1ee7a t\u1ed5 ch\u1ee9c cho nh\u00e2n vi\u00ean<\/h4>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ee7ng c\u1ed1 t\u1ea7m nh\u00ecn, gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a c\u1ee7a t\u1ed5 ch\u1ee9c cho nh\u00e2n vi\u00ean, t\u1eeb \u0111\u00f3 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c truy\u1ec1n t\u1ea3i n\u00f3 \u1edf trong n\u1ed9i b\u1ed9 v\u00e0 ra b\u00ean ngo\u00e0i.<\/p>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 b\u00e1m s\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a doanh nghi\u1ec7p, t\u1ea1o ra c\u00e1c k\u00eanh th\u00f4ng tin gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh c\u1ee7a \u0111\u01a1n v\u1ecb m\u00ecnh, m\u1edf ra c\u00e1c k\u00eanh trao \u0111\u1ed5i th\u00f4ng tin gi\u1eefa nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi v\u00e0 c\u00e1n b\u1ed9 qu\u1ea3n l\u00fd.<\/p>\n

2. M\u1ecdi th\u00f4ng tin trao \u0111\u1ed5i \u0111\u01b0\u1ee3c minh b\u1ea1ch, r\u00f5 r\u00e0ng v\u00e0 \u0111a chi\u1ec1u<\/h4>\n

Nh\u1edd \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7, ch\u00ednh x\u00e1c, m\u1ed7i nh\u00e2n vi\u00ean s\u1ebd n\u1eafm r\u00f5 m\u1ee5c ti\u00eau, nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh, m\u00ecnh c\u1ea7n l\u00e0m g\u00ec v\u00e0 ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00ednh m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi c\u00e1c k\u00eanh th\u00f4ng tin c\u00f4ng khai, r\u00f5 r\u00e0ng, th\u1ed1ng nh\u1ea5t trong n\u1ed9i b\u1ed9 \u0111\u01a1n v\u1ecb, c\u00e1c ph\u00f2ng ban s\u1ebd ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng h\u01a1n, gi\u1ea3m b\u1edbt t\u00ecnh tr\u1ea1ng ch\u1ed3ng ch\u00e9o c\u00f4ng vi\u1ec7c, gi\u1ea3m m\u00e2u thu\u1eabn n\u1ed9i b\u1ed9.<\/p>\n

Th\u00f4ng qua truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, th\u00f4ng tin s\u1ebd \u0111\u01b0\u1ee3c lan t\u1ecfa t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi, t\u1eeb d\u01b0\u1edbi l\u00ean tr\u00ean v\u00e0 truy\u1ec1n ngang gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn, g\u00f3p ph\u1ea7n li\u00ean k\u1ebft c\u00e1c b\u1ed9 ph\u1eadn; th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c; l\u00e0m gi\u1ea3m b\u1edbt nh\u1eefng ti\u00eau c\u1ef1c, t\u01b0 t\u01b0\u1edfng l\u1ed1i m\u00f2n v\u00e0 c\u00e1c th\u00f4ng tin ch\u01b0a r\u00f5 r\u00e0ng.<\/p>\n

3. \u0110o\u00e0n k\u1ebft l\u00e0 s\u1ee9c m\u1ea1nh<\/h4>\n

S\u1ef1 th\u1ed1ng nh\u1ea5t n\u1ed9i b\u1ed9 l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i l\u00e0m n\u00ean s\u1ee9c m\u1ea1nh t\u1eadp th\u1ec3. M\u1ed9t t\u1eadp th\u1ec3 m\u1ea1nh l\u00e0 ch\u01b0a h\u1eb3n \u0111\u00e3 to\u00e0n ng\u01b0\u1eddi m\u1ea1nh, nh\u01b0ng ch\u1eafc ch\u1eafn c\u00f3 s\u1ef1 g\u1eafn b\u00f3 \u0111o\u00e0n k\u1ebft ch\u1eb7t ch\u1ebd. \u0110\u1ec3 m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y m\u1ee5c ti\u00eau chung ch\u00ednh l\u00e0 ch\u1ec9 ra cho h\u1ecd s\u1ee3i d\u00e2y g\u1eafn k\u1ebft, \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00f9ng c\u00f3 l\u1ee3i v\u00e0 ngh\u0129 \u0111\u1ebfn c\u00e1i chung. M\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u0111o\u00e0n k\u1ebft ch\u00ednh l\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u – m\u1ed9t nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i l\u1ee3i \u00edch c\u1ee7a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 ch\u00ednh l\u00e0 l\u00e0m n\u00ean s\u1ee9c m\u1ea1nh t\u1eadp th\u1ec3.<\/p>\n

4. Thu h\u00fat nh\u00e2n t\u00e0i, gi\u1eef ch\u00e2n ng\u01b0\u1eddi t\u1ed1t<\/h4>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 t\u1ed1t s\u1ebd khi\u1ebfn c\u00e1c th\u00e0nh vi\u00ean y\u00eau qu\u00fd c\u00f4ng ty, h\u1ecd s\u1ebd l\u00e0m vi\u1ec7c h\u0103ng say, ch\u1ee7 \u0111\u1ed9ng h\u01a1n. Thay v\u00ec nh\u1eefng l\u1eddi b\u00e0n t\u00e1n ti\u1ebfng x\u1ea5u ra v\u00e0o, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o th\u00f4ng th\u00e1i l\u00e0 ng\u01b0\u1eddi bi\u1ebft c\u00e1ch truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, bi\u1ebfn ch\u00ednh \u201cng\u01b0\u1eddi nh\u00e0\u201d th\u00e0nh nh\u1eefng nh\u00e0 PR, \u0111\u1ec3 h\u1ecd nh\u1eafc v\u1ec1 n\u01a1i m\u00ecnh l\u00e0m v\u1edbi m\u1ed9t ni\u1ec1m t\u1ef1 h\u00e0o th\u00edch th\u00fa. B\u1edfi v\u1eady c\u00f3 nh\u1eefng c\u00f4ng ty l\u01b0\u01a1ng cao m\u00e0 nh\u00e2n vi\u00ean v\u1eabn b\u1ecf \u0111\u1ebfn n\u01a1i tuy l\u01b0\u01a1ng th\u1ea5p h\u01a1n nh\u01b0ng cho h\u1ecd tinh th\u1ea7n l\u00e0m vi\u1ec7c tho\u1ea3i m\u00e1i, c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u qu\u00e1 ng\u1ea1c nhi\u00ean.<\/p>\n

Song song v\u1edbi vi\u1ec7c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, nh\u1eefng v\u0103n h\u00f3a n\u1ed9i b\u1ed9 t\u1ed1t \u0111\u1ec7p x\u00e2y d\u1ef1ng l\u00ean trong m\u1eaft ng\u01b0\u1eddi trong v\u00e0 ngo\u00e0i. T\u1ea5t nhi\u00ean m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng s\u1ebd thu h\u00fat nh\u1eefng nh\u00e2n l\u1ef1c, nh\u01b0 v\u1eady m\u1ed9t l\u1ee3i \u00edch kh\u00e1c c\u1ee7a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 th\u00fac \u0111\u1ea9y tuy\u1ec3n d\u1ee5ng.<\/p>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ph\u00f2ng PR hay ph\u00f2ng Nh\u00e2n s\u1ef1?<\/h2>\n

\"\"<\/p>\n

Ai m\u1edbi nh\u00e0 ng\u01b0\u1eddi gi\u1eef tr\u00e1ch nhi\u1ec7m truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong doanh nghi\u1ec7p b\u1ea1n? Ph\u00f2ng nh\u00e2n s\u1ef1 hay ph\u00f2ng PR? \u0110\u00e2y v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e2u h\u1ecfi g\u00e2y nhi\u1ec1u tranh c\u00e3i v\u00ec m\u1ed7i ph\u00f2ng \u0111\u1ec1u c\u00f3 nh\u1eefng c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u1eb7c th\u00f9 ri\u00eang c\u00f3 li\u00ean quan \u0111\u1ebfn truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9.<\/p>\n

Ph\u00f2ng PR th\u00ec c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 truy\u1ec1n th\u00f4ng v\u00e0 bi\u1ebft c\u00e1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t. Nh\u01b0ng ph\u00f2ng nh\u00e2n s\u1ef1 l\u1ea1i l\u00e0 n\u01a1i tr\u1ef1c ti\u1ebfp qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean, n\u1eafm \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac, nhu c\u1ea7u c\u1ee7a nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p. V\u1eady tr\u00e1ch nhi\u1ec7m truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 s\u1ebd thu\u1ed9c v\u1ec1 b\u00ean n\u00e0o?<\/p>\n

R\u1ea5t may l\u00e0 s\u1ef1 tranh c\u00e3i n\u00e0y \u0111\u00e3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi. Theo nh\u01b0 k\u1ebft qu\u1ea3 cu\u1ed9c kh\u1ea3o s\u00e1t tr\u00ean 1000 nh\u00e2n vi\u00ean truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u00e0 \u0111\u1ed1i ngo\u1ea1i \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean t\u1ea1p ch\u00ed qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p Karian & Box t\u1ea1i Anh, 53% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tr\u1ea3 l\u1eddi r\u1eb1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u00e0 chi\u1ebfn d\u1ecbch nh\u00e2n s\u1ef1.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00fang th\u00f4i, v\u00ec x\u00e9t cho c\u00f9ng, c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u1eabn l\u1ea5y nh\u00e2n vi\u00ean l\u00e0m trung t\u00e2m. C\u00f2n \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nh\u1eefng ai xu\u1ea5t th\u00e2n trong ng\u00e0nh, \u0111\u00f4i khi l\u1ea1i r\u1ea5t l\u1ea1 l\u1eabm v\u1edbi ti\u1ebfng n\u00f3i c\u1ee7a nh\u00e2n s\u1ef1 v\u00e0 h\u00e0nh \u0111\u1ed9ng trong t\u1ed5 ch\u1ee9c.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, cho d\u00f9 doanh nghi\u1ec7p c\u00f3 ch\u1ecdn c\u00e1ch n\u00e0o \u0111i ch\u0103ng n\u1eefa th\u00ec c\u0169ng n\u00ean ch\u1ecdn ra m\u1ed9t nh\u00e2n vi\u00ean chuy\u00ean v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y. Nh\u00e2n vi\u00ean n\u00e0y c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ed9i b\u1ed9 trong ch\u00ednh doanh nghi\u1ec7p v\u00e0 ph\u1ea3i s\u1edf h\u1eefu t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh t\u1edbi c\u00e1c nh\u00e2n vi\u00ean kh\u00e1c, \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a to\u00e0n b\u1ed9 doanh nghi\u1ec7p ngay t\u1eeb \u0111\u1ea7u.<\/p>\n

M\u1ed9t ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9\u00a0c\u1ea7n \u0111\u1eb7c \u0111i\u1ec3m g\u00ec?<\/h3>\n

Ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u0111\u1ec3 \u0111i \u0111\u00e0n \u00e1p t\u00e2m tr\u00ed, chi\u00eau tr\u00f2 t\u00e2m l\u00fd, m\u1ee5 m\u1ecb nh\u00e2n vi\u00ean. H\u1ecd c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 Ban ch\u1ea5p h\u00e0nh c\u00f4ng \u0111o\u00e0n \u0111\u1ea5u tranh b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i nh\u00e2n vi\u00ean. H\u1ecd l\u00e0 ng\u01b0\u1eddi trung gian gi\u00fap cho c\u00e1c b\u00ean hi\u1ec3u nhau, h\u01b0\u1edbng v\u1ec1 m\u1ed9t l\u1ef1a ch\u1ecdn h\u00e0i ho\u00e0 nh\u1ea5t.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 n\u00f3i cho c\u00f9ng v\u1eabn xoay quanh T\u00e2m – T\u00ecnh con ng\u01b0\u1eddi. Do \u0111\u00f3, c\u00f3 2 k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ea7n c\u00f3 trong truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 ch\u00ednh l\u00e0: K\u1ef9 n\u0103ng l\u1eafng nghe nguy\u1ec7n v\u1ecdng v\u00e0 k\u1ef9 n\u0103ng \u201ct\u00e2m truy\u1ec1n th\u00f4ng\u201d.<\/p>\n

    \n
  • K\u1ef9 n\u0103ng l\u1eafng nghe nguy\u1ec7n v\u1ecdng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 hi\u1ec3u tr\u1ecdn \u0111\u01b0\u1ee3c nguy\u1ec7n v\u1ecdng c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 d\u00e0n x\u1ebfp tho\u1ea3 \u0111\u00e1ng theo \u0111i\u1ec1u ki\u1ec7n c\u1ee7a c\u00f4ng ty. Khi con ng\u01b0\u1eddi \u0111\u00e3 hi\u1ec3u nhau, s\u1ef1 tin t\u01b0\u1edfng s\u1ebd xu\u1ea5t hi\u1ec7n, khi \u0111\u00f3 m\u1ecdi v\u1ea5n \u0111\u1ec1 d\u1ec5 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/li>\n
  • K\u1ef9 n\u0103ng \u201ct\u00e2m truy\u1ec1n th\u00f4ng\u201d c\u1ee7a ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 k\u1ef9 n\u0103ng giao ti\u1ebfp ch\u00e2n th\u00e0nh, t\u00f4n tr\u1ecdng nhau, c\u00f3 c\u00e1i t\u00e2m, tr\u00e1ch nhi\u1ec7m v\u1edbi l\u1eddi n\u00f3i, c\u00e1ch h\u00e0nh x\u1eed, \u0111\u1ee9ng \u0111\u1eafn v\u00e0 minh b\u1ea1ch.<\/li>\n<\/ul>\n

    H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/h2>\n

    \"\"<\/p>\n

    Ch\u00ednh s\u00e1ch truy\u1ec1n th\u00f4ng n\u00f4\u0323i b\u00f4\u0323 (commMasterskillstion policy)<\/h3>\n

    \u0110\u00ea\u0309 truy\u00ea\u0300n th\u00f4ng n\u00f4\u0323i b\u00f4\u0323 \u0111a\u0323t hi\u00ea\u0323u qua\u0309, doanh nghi\u00ea\u0323p c\u00e2\u0300n n\u0103\u0301m \u0111\u01b0\u01a1\u0323c ca\u0301c nguy\u00ean t\u0103\u0301c chi\u0301nh sa\u0301ch sau:<\/p>\n

      \n
    • Cung c\u1ea5p \u0111\u00e2\u0300y \u0111u\u0309 th\u00f4ng tin c\u00e2\u0300n thi\u00ea\u0301t cho nh\u00e2n vi\u00ean v\u1ec1 n\u00f4\u0323i dung, k\u1ebf ho\u1ea1ch, m\u1ee5c \u0111\u00edch, m\u1ee5c ti\u00eau truy\u00ea\u0300n th\u00f4ng cu\u0309a \u0111\u01a1n vi\u0323 mi\u0300nh.<\/li>\n
    • Cung c\u1ea5p th\u00f4ng tin quan tro\u0323ng v\u00ea\u0300 ca\u0301c hoa\u0323t \u0111\u00f4\u0323ng, s\u01b0\u0323 ki\u00ea\u0323n, hay tha\u0300nh ti\u0301ch n\u00f4\u0309i b\u00e2\u0323t cu\u0309a \u0111\u01a1n vi\u0323.<\/li>\n
    • Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean \u0111o\u0301ng go\u0301p y\u0301 ki\u00ea\u0301n \u0111\u00ea\u0309 cu\u0300ng x\u00e2y d\u01b0\u0323ng t\u00f4\u0309 ch\u01b0\u0301c nga\u0300y ca\u0300ng v\u01b0\u0303ng ma\u0323nh. \u0110\u00f4\u0323ng vi\u00ean, thu\u0301c \u0111\u00e2\u0309y s\u01b0\u0323 sa\u0301ng ta\u0323o, pha\u0301t tri\u00ea\u0309n cu\u0309a ho\u0323.<\/li>\n
    • Co\u0301 bi\u00ea\u0323n pha\u0301p x\u01b0\u0309 ly\u0301 ti\u0301ch c\u01b0\u0323c \u0111\u00f4\u0301i v\u01a1\u0301i c\u00e1c v\u1ea5n \u0111\u1ec1 g\u00e2y tranh c\u00e3i, nh\u1ea1y c\u1ea3m hay ti\u00eau c\u1ef1c<\/li>\n
    • Truy\u00ea\u0300n th\u00f4ng trung th\u01b0\u0323c, hai chi\u00ea\u0300u, th\u01b0\u01a1\u0300ng xuy\u00ean gi\u01b0\u0303a ca\u0301n b\u00f4\u0323 qua\u0309n ly\u0301 va\u0300 c\u00e2\u0301p nh\u00e2n vi\u00ean.<\/li>\n
    • Ca\u0301c v\u00e2\u0301n \u0111\u00ea\u0300, n\u00f4\u0323i dung quan tro\u0323ng cu\u0309a c\u00f4ng ty pha\u0309i \u0111\u01b0\u01a1\u0323c truy\u00ea\u0300n th\u00f4ng nhanh ch\u00f4\u0301ng \u0111\u00ea\u0301n t\u00e2\u0301t ca\u0309 nh\u00e2n vi\u00ean, tuy\u00ea\u0323t \u0111\u00f4\u0301i kh\u00f4ng \u0111\u01b0\u01a1\u0323c \u0111\u00ea\u0309 th\u00f4ng tin nh\u00e2n vi\u00ean nh\u00e2\u0323n \u0111\u01b0\u01a1\u0323c t\u01b0\u0300 k\u00eanh truy\u00ea\u0300n th\u00f4ng kha\u0301c.<\/li>\n
    • X\u00e2y d\u01b0\u0323ng v\u0103n h\u00f3a khuy\u1ebfn kh\u00edch t\u01b0 duy s\u00e1ng t\u1ea1o, pha\u0301t minh, sa\u0301ng ki\u00ea\u0301n trong doanh\u00a0 nghi\u00ea\u0323p.<\/li>\n
    • N\u00ean co\u0301 chi\u0301nh sa\u0301ch khen th\u01b0\u01a1\u0309ng ki\u0323p th\u01a1\u0300i t\u01b0\u0300 ca\u0301c c\u00e2\u0301p qua\u0309n ly\u0301 \u0111\u00f4\u0301i v\u01a1\u0301i s\u01b0\u0323 ti\u00ea\u0301n b\u00f4\u0323 cu\u0309a nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n

      C\u00e1c\u00a0b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ho\u00e0n ch\u1ec9nh<\/h3>\n

      B\u01b0\u1edbc 1: \u0110\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng<\/h4>\n

      M\u00f4\u0323t ba\u0309n \u0111a\u0301nh gia\u0301 th\u01b0\u0323c tra\u0323ng chi ti\u00ea\u0301t se\u0303 la\u0300 c\u01a1 s\u01a1\u0309 \u0111\u00ea\u0309 ba\u0323n x\u00e2y d\u01b0\u0323ng mu\u0323c ti\u00eau va\u0300 chi\u00ea\u0301n l\u01b0\u01a1\u0323c ti\u00ea\u0301p theo. K\u00ea\u0309 ca\u0309 trong tr\u01b0\u01a1\u0300ng h\u01a1\u0323p doanh nghi\u00ea\u0323p ch\u01b0a ti\u00ea\u0301n ha\u0300nh hoa\u0323t \u0111\u00f4\u0323ng truy\u00ea\u0300n th\u00f4ng n\u00f4\u0323i b\u00f4\u0323 na\u0300o cu\u0323 th\u00ea\u0309, ba\u0323n cu\u0303ng c\u00e2\u0300n \u0111a\u0301nh gia\u0301 \u0111\u01b0\u01a1\u0323c \u0111i\u00ea\u0300u \u0111o\u0301 \u0111ang g\u00e2y ra nh\u01b0\u0303ng v\u00e2\u0301n \u0111\u00ea\u0300 nh\u01b0 th\u00ea\u0301 na\u0300o trong doanh nghi\u00ea\u0323p.<\/p>\n

      B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng<\/h4>\n

      Bi\u00ea\u0301t \u0111\u01b0\u01a1\u0323c doanh nghi\u1ec7p \u0111ang c\u00e2\u0300n \u0111\u01b0a th\u00f4ng tin gi\u0300, t\u01a1\u0301i nh\u01b0\u0303ng ai la\u0300 v\u00f4 cu\u0300ng quan tro\u0323ng. Th\u00f4ng th\u01b0\u01a1\u0300ng vi\u00ea\u0323c truy\u00ea\u0300n th\u00f4ng \u0111\u01b0\u01a1\u0323c ti\u00ea\u0301n ha\u0300nh \u01a1\u0309 ph\u00f4\u0309 r\u00f4\u0323ng trong n\u00f4\u0323i b\u00f4\u0323, tuy nhi\u00ean \u01a1\u0309 m\u00f4\u0323t va\u0300i th\u01a1\u0300i \u0111i\u00ea\u0309m then ch\u00f4\u0301t nh\u01b0 doanh nghi\u00ea\u0323p s\u0103\u0301p co\u0301 s\u01b0\u0323 thay \u0111\u00f4\u0309i v\u1ec1 nh\u00e2n s\u1ef1, \u0111\u0103\u0323c bi\u00ea\u0323t c\u00e2\u0300n quan t\u00e2m \u0111\u00ea\u0301n nh\u01b0\u0303ng \u0111\u00f4\u0301i t\u01b0\u01a1\u0323ng chi\u0323u a\u0309nh h\u01b0\u01a1\u0309ng b\u01a1\u0309i thay \u0111\u00f4\u0309i.<\/p>\n

      B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 th\u00f4ng \u0111i\u1ec7p<\/h4>\n

      \u0110\u00e2y chi\u0301nh la\u0300 \u0111i\u00ea\u0309m c\u00f4\u0301t lo\u0303i nh\u00e2\u0301t cu\u0309a ba\u0309n k\u00ea\u0301 hoa\u0323ch. \u0110\u00ea\u0309 vi\u00ea\u0323c l\u00ean mu\u0323c ti\u00eau th\u01b0\u0323c s\u01b0\u0323 \u0111a\u0323t hi\u00ea\u0323u qua\u0309, ba\u0323n c\u00e2\u0300n tu\u00e2n theo nguy\u00ean t\u0103\u0301c SMART.<\/p>\n

      B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/h4>\n

      Chi\u00ea\u0301n l\u01b0\u01a1\u0323c la\u0300 ca\u0301c ph\u01b0\u01a1ng pha\u0301p, ca\u0301c ca\u0301ch ti\u00ea\u0301p c\u00e2\u0323n ma\u0300 ba\u0323n se\u0303 s\u01b0\u0309 du\u0323ng \u0111\u00ea\u0309 \u0111a\u0323t \u0111\u01b0\u01a1\u0323c mu\u0323c ti\u00eau cu\u0309a mi\u0300nh. Se\u0303 co\u0301 m\u00f4\u0323t s\u00f4\u0301 ng\u01b0\u01a1\u0300i nh\u00e2\u0300m l\u00e2\u0303n gi\u01b0\u0303a chi\u00ea\u0301n l\u01b0\u01a1\u0323c va\u0300 k\u00ea\u0301 hoa\u0323ch ha\u0300nh \u0111\u00f4\u0323ng, tuy nhi\u00ean vi\u00ea\u0323c nhi\u0300n nh\u00e2\u0323n \u01a1\u0309 go\u0301c \u0111\u00f4\u0323 chi\u00ea\u0301n l\u01b0\u01a1\u0323c se\u0303 ha\u0323n ch\u00ea\u0301 \u0111\u01b0\u01a1\u0323c ti\u0300nh tra\u0323ng s\u01a1 so\u0301t.<\/p>\n

      B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng<\/h4>\n

      N\u00ea\u0301u nh\u01b0 chi\u00ea\u0301n l\u01b0\u01a1\u0323c la\u0300 ph\u01b0\u01a1ng pha\u0301p thi\u0300 k\u00ea\u0301 hoa\u0323ch ha\u0300nh \u0111\u00f4\u0323ng la\u0300 nh\u01b0\u0303ng vi\u00ea\u0323c la\u0300m cu\u0323 th\u00ea\u0309 ma\u0300 ba\u0323n se\u0303 tri\u00ea\u0309n khai \u0111\u00ea\u0309 \u0111\u01b0a ph\u01b0\u01a1ng pha\u0301p \u0111o\u0301 v\u00e0o th\u01b0\u0323c t\u00ea\u0301.<\/p>\n

      B\u01b0\u1edbc 6: \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/h4>\n

      \u0110o l\u01b0\u01a1\u0300ng la\u0300 ca\u0301ch duy nh\u00e2\u0301t \u0111\u00ea\u0309 ba\u0323n bi\u00ea\u0301t \u0111\u01b0\u01a1\u0323c mi\u0300nh co\u0301 \u0111ang \u0111a\u0323t \u0111\u00ea\u0301n mu\u0323c ti\u00eau cu\u0309a mi\u0300nh hay kh\u00f4ng va\u0300 co\u0301 nh\u01b0\u0303ng ph\u01b0\u01a1ng a\u0301n \u0111i\u00ea\u0300u chi\u0309nh h\u01a1\u0323p ly\u0301.<\/p>\n

      M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 th\u1ef1c t\u1ebf<\/h3>\n
        \n
      • B\u1ea3ng tin, Standee<\/strong>: Th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 khi mu\u1ed1n truy\u1ec1n th\u00f4ng s\u1ef1 ki\u1ec7n. Ch\u1ec9 c\u1ea7n in poster r\u1ed3i d\u00e1n l\u00ean b\u1ea3ng tin th\u00ec h\u1ea7u nh\u01b0 m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u s\u1ebd nh\u00ecn th\u1ea5y.<\/li>\n<\/ul>\n
          \n
        • B\u1ea3n tin Email:<\/strong>\u00a0H\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi mu\u1ed1n th\u00f4ng b\u00e1o c\u00e1c s\u1ef1 ki\u1ec7n, tin t\u1ee9c hay ch\u00ednh s\u00e1ch m\u1edbi c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n
            \n
          • Radio:<\/strong>\u00a0H\u00e0ng tu\u1ea7n, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh radio cho c\u00e1c nh\u00e2n vi\u00ean kh\u00e1c. N\u1ed9i dung c\u00f3 th\u1ec3 l\u00e0 l\u1eddi t\u00e2m s\u1ef1 c\u1ee7a nh\u00e2n vi\u00ean, c\u1eadp nh\u1eadt th\u00f4ng tin t\u1eeb c\u1ea5p tr\u00ean, ho\u1eb7c ph\u00e1t c\u00e1c b\u00e0i h\u00e1t theo y\u00eau c\u1ea7u.<\/li>\n<\/ul>\n
              \n
            • T\u1ea1p ch\u00ed n\u1ed9i b\u1ed9<\/strong>: Khi email ch\u01b0a ph\u1ed5 bi\u1ebfn, t\u1ea1p ch\u00ed n\u1ed9i b\u1ed9 l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t. N\u1ed9i dung t\u1ea1p ch\u00ed th\u01b0\u1eddng l\u00e0 b\u00e0i chia s\u1ebb v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u1ed5i c\u1ed9m trong th\u00e1ng, b\u00e0i ph\u1ecfng v\u1ea5n nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p, t\u1ed5ng h\u1ee3p s\u1ef1 ki\u1ec7n, truy\u1ec7n c\u01b0\u1eddi, truy\u1ec7n ng\u1eafn,…<\/li>\n<\/ul>\n
                \n
              • Ch\u01b0\u01a1ng tr\u00ecnh t\u1ed5ng k\u1ebft h\u00e0ng tu\u1ea7n:<\/strong>\u00a0\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi, ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y s\u1ebd t\u1ed5ng k\u1ebft ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n, tin t\u1ee9c, vinh danh c\u00e1 nh\u00e2n v\u00e0 ph\u00f2ng ban xu\u1ea5t s\u1eafc trong tu\u1ea7n. M\u1ed7i tu\u1ea7n s\u1ebd c\u00f3 m\u1ed9t MC \u0111\u1ebfn t\u1eeb c\u00e1c ph\u00f2ng ban kh\u00e1c nhau, c\u00f9ng m\u1eb7c \u0111\u1ed3ng ph\u1ee5c \u0111\u1ec3 ch\u1ee5p \u1ea3nh t\u1eadp th\u1ec3,\u2026<\/li>\n<\/ul>\n
                  \n
                • Truy\u1ec1n mi\u1ec7ng<\/strong>: N\u1ebfu bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng, truy\u1ec1n mi\u1ec7ng s\u1ebd l\u00e0 m\u1ed9t k\u00eanh c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o tin t\u1ee9c v\u1edbi tr\u01b0\u1edfng ph\u00f2ng, tr\u01b0\u1edfng nh\u00f3m v\u00e0 h\u1ecd s\u1ebd truy\u1ec1n th\u00f4ng t\u1edbi nh\u00e2n vi\u00ean trong ph\u00f2ng v\u00e0 trong nh\u00f3m.<\/li>\n<\/ul>\n
                    \n
                  • Cu\u1ed9c thi, tr\u00f2 ch\u01a1i quy m\u00f4 n\u1ed9i b\u1ed9:\u00a0<\/strong>H\u00e3y t\u1ef1 s\u00e1ng t\u1ea1o ra cu\u1ed9c thi m\u00e0 nhi\u1ec1u nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham gia \u0111\u01b0\u1ee3c nh\u01b0 gi\u1ea3i x\u1ebfp rubik n\u1ed9i b\u1ed9, gi\u1ea3i poker,… B\u1ea1n c\u00f3 th\u1ec3 mang m\u1ed9t s\u1ed1 gameshow \u0111ang hot hi\u1ec7n nay v\u00e0o th\u00e0nh gameshow n\u1ed9i b\u1ed9 nh\u01b0 The Voice, Vietnam\u2019 Got Talent, Ai l\u00e0 tri\u1ec7u ph\u00fa, Rung chu\u00f4ng v\u00e0ng,\u2026 C\u00e1c trang thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i ph\u1ee5c v\u1ee5 \u0111\u00e1 FIFA hay Li\u00ean minh huy\u1ec1n tho\u1ea1i c\u0169ng thu\u1ed9c top c\u00e1c \u0111i\u1ec1u m\u00e0 nh\u00e2n vi\u00ean nam \u01b0a th\u00edch.<\/li>\n<\/ul>\n
                      \n
                    • C\u00f9ng tham gia s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng:\u00a0<\/strong>Doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd c\u00e1c s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng nh\u01b0 Gi\u1edd tr\u00e1i \u0111\u1ea5t, Uprace,… r\u1ed3i k\u00eau g\u1ecdi nh\u00e2n vi\u00ean c\u00f9ng tham gia. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao h\u00ecnh \u1ea3nh doanh nghi\u1ec7p trong m\u1eaft \u1ee9ng vi\u00ean m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ed3ng nghi\u1ec7p c\u00f9ng h\u1ee3p t\u00e1c v\u00e0 th\u00e2n thi\u1ebft v\u1edbi nhau.<\/li>\n<\/ul>\n

                       <\/p>\n

                      \"\"<\/p>\n

                      G\u1ee3i \u00fd m\u1ed9t s\u1ed1 c\u00e1ch c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/h2>\n

                      1. X\u00e2y d\u1ef1ng k\u00eanh truy\u1ec1n th\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi smartphone<\/h4>\n

                      Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 th\u1eddi nay kh\u00f4ng th\u1ec3 n\u00e0o thi\u1ebfu smartphone. V\u1edbi th\u00f3i quen s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i ng\u00e0y m\u1ed9t th\u01b0\u1eddng xuy\u00ean, nh\u00e2n vi\u00ean ch\u1eafc ch\u1eafn s\u1ebd r\u1ea5t mu\u1ed1n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u1ed5ng th\u00f4ng tin c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua smartphone. K\u1ec3 c\u1ea3 trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t website n\u1ed9i b\u1ed9 v\u1edbi c\u00e1c b\u00e0i vi\u1ebft r\u1ea5t t\u00e2m huy\u1ebft v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean, nh\u01b0ng n\u1ebfu n\u00f3 kh\u00f4ng h\u1ed7 tr\u1ee3 tr\u00ean smartphone th\u00ec c\u0169ng kh\u00f4ng hi\u1ec7u qu\u1ea3. R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang b\u1ecf qua v\u1ea5n \u0111\u1ec1 tuy \u0111\u01a1n gi\u1ea3n m\u00e0 l\u1ea1i r\u1ea5t c\u1ea7n thi\u1ebft n\u00e0y.<\/p>\n

                       <\/p>\n

                      Th\u1ebf n\u00ean, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 m\u00e0 b\u1ea1n cung c\u1ea5p cho c\u00e1c nh\u00e2n vi\u00ean kh\u00e1c c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i. T\u1eeb \u0111\u00f3, th\u00f4ng tin c\u00f3 th\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi h\u1ecd d\u00f9 h\u1ecd \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u. C\u00e1ch n\u00e0y c\u0169ng s\u1ebd gi\u00fap b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng nh\u00e2n vi\u00ean \u00edt khi ng\u1ed3i m\u1ed9t ch\u1ed7 \u0111\u1ec3 l\u00e0m vi\u1ec7c.<\/p>\n

                        \n
                      • \n

                        H\u00e3y t\u1eadn d\u1ee5ng video<\/h4>\n<\/li>\n<\/ul>\n

                        Quan s\u00e1t \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y, ch\u1eafc h\u1eb3n b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c video c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ee9c h\u00fat c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c l\u1edbn \u0111\u1ebfn th\u1ebf n\u00e0o. V\u00e0 n\u1ebfu n\u00f3i v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n d\u00f9ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, kh\u00f3 c\u00f3 ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o t\u1ed1t h\u01a1n video \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. V\u1eady n\u00ean, ngo\u00e0i nh\u1eefng th\u00f4ng tin d\u1ea1ng v\u0103n b\u1ea3n, h\u00e3y th\u00eam th\u00f4ng tin d\u1ea1ng video ho\u1eb7c s\u1eed d\u1ee5ng video l\u00e0m m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

                        \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 video v\u1ec1 m\u1ed9t ng\u00e0y l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, ho\u1eb7c ph\u1ecfng v\u1ea5n CEO c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u1ec1 t\u1ea7m nh\u00ecn s\u1eafp t\u1edbi. \u0110\u0103ng t\u1ea3i hay l\u01b0u tr\u1eef video v\u1edbi c\u00f4ng ngh\u1ec7 th\u1eddi nay l\u00e0 v\u00f4 c\u00f9ng d\u1ec5 d\u00e0ng. H\u00e3y t\u1eadn d\u1ee5ng video th\u1eadt hi\u1ec7u qu\u1ea3 m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.<\/p>\n

                        2. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn<\/h4>\n

                        Nh\u00e2n vi\u00ean kh\u00f4ng c\u1ea7n l\u00fac n\u00e0o c\u0169ng ph\u1ea3i \u0111i c\u00f4ng t\u00e1c v\u00e0 tham gia c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin. C\u00e1c cu\u1ed9c h\u1ecdp v\u00e0 h\u1ed9i ngh\u1ecb tr\u1ef1c tuy\u1ebfn ch\u00ednh l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i khai th\u00e1c \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed cho truy\u1ec1n th\u00f4ng, trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c truy\u1ec1n \u0111i.<\/p>\n

                        G\u1ecdi video qua Skype v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng chat video l\u00e0 nh\u1eefng c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 truy\u1ec1n th\u00f4ng xuy\u00ean kho\u1ea3ng c\u00e1ch.<\/p>\n

                        3. M\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9<\/h4>\n

                        Nghe th\u00ec c\u00f3 v\u1ebb ch\u1eb3ng c\u00f3 \u00edch g\u00ec khi t\u1ea1o ra m\u1ea1ng x\u00e3 h\u1ed9i \u1edf n\u01a1i l\u00e0m vi\u1ec7c, nh\u01b0ng nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 l\u00e0 Facebook Workplace, Slack ho\u1eb7c\u00a0Base Inside\u00a0s\u1ebd cho ph\u00e9p nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p trao \u0111\u1ed5i v\u1edbi nhau nhanh ch\u00f3ng h\u01a1n, thay v\u00ec ng\u1ed3i d\u00e0i c\u1ed5 \u0111\u1ee3i email.<\/p>\n

                        M\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap nh\u00e2n vi\u00ean l\u00ean l\u1ecbch v\u00e0 ghi nh\u1edb s\u1ef1 ki\u1ec7n c\u0169ng nh\u01b0 theo d\u00f5i c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u1edf n\u01a1i l\u00e0m vi\u1ec7c. C\u00e1ch n\u00e0y c\u0169ng r\u1ea5t hi\u1ec7u qu\u1ea3 khi b\u1ea1n c\u00f3 nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c \u1edf c\u00e1c chi nh\u00e1nh, \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi v\u00e0 mang \u0111\u1ebfn c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u00e0 c\u1ed9ng t\u00e1c thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n

                        L\u1ea5y v\u00ed d\u1ee5,\u00a0h\u1ec7 th\u1ed1ng t\u01b0\u01a1ng t\u00e1c v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 Base Inside\u00a0c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9:<\/p>\n

                          \n
                        • L\u00e0 k\u00eanh giao ti\u1ebfp v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3: Giao vi\u1ec7c & n\u1eafm b\u1eaft tr\u1ea1ng th\u00e1i v\u00e0 ti\u1ebfn \u0111\u1ed9 ho\u00e0n th\u00e0nh to\u00e0n b\u1ed9 c\u00f4ng vi\u1ec7c; T\u01b0\u01a1ng t\u00e1c, trao \u0111\u1ed5i c\u00f4ng vi\u1ec7c v\u1edbi \u0111\u1ed3ng nghi\u1ec7p m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i tr\u1ef1c ti\u1ebfp th\u00f4ng qua chat c\u00e1 nh\u00e2n, chat nh\u00f3m<\/li>\n
                        • Minh b\u1ea1ch h\u00f3a th\u00f4ng tin trong c\u00f4ng ty: Ban h\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh, ch\u00ednh s\u00e1ch c\u1ee7a c\u00f4ng ty r\u1ed9ng r\u00e3i \u0111\u1ebfn to\u00e0n nh\u00e2n vi\u00ean v\u00e0 cho ph\u00e9p nh\u00e2n vi\u00ean t\u01b0\u01a1ng t\u00e1c, trao \u0111\u1ed5i ngay b\u00ean d\u01b0\u1edbi<\/li>\n
                        • H\u1ed7 tr\u1ee3 t\u1ea1o c\u00e1c ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng chuy\u00ean m\u00f4n cao, t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean<\/li>\n
                        • H\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng h\u1ea1ng m\u1ee5c khen th\u01b0\u1edfng d\u00e0nh cho nh\u00e2n vi\u00ean: T\u1ef1 \u0111\u1ed9ng th\u00f4ng b\u00e1o trong to\u00e0n h\u1ec7 th\u1ed1ng v\u1ec1 vi\u1ec7c khen th\u01b0\u1edfng v\u00e0 l\u01b0u gi\u1ea3i th\u01b0\u1edfng trong h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n<\/li>\n
                        • L\u01b0u h\u1ed3 s\u01a1 v\u00e0 g\u1eedi th\u00f4ng b\u00e1o khi \u0111\u1ebfn sinh nh\u1eadt c\u1ee7a m\u1ed9t th\u00e0nh vi\u00ean<\/li>\n<\/ul>\n

                          4. T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n n\u1ed9i b\u1ed9<\/h4>\n

                          Ngo\u00e0i c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng, truy\u1ec1n mi\u1ec7ng c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u00f4ng b\u00e1o tin t\u1ee9c. Nh\u01b0ng nh\u00e2n vi\u00ean doanh nghi\u1ec7p m\u00e0 c\u00f2n kh\u00f4ng bi\u1ebft nhau th\u00ec ch\u1eb3ng c\u00f3 c\u01a1 h\u1ed9i n\u00e0o \u0111\u1ec3 truy\u1ec1n th\u00f4ng nh\u01b0 v\u1eady c\u1ea3.<\/p>\n

                          Ch\u00ednh v\u00ec v\u1eady, n\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u00f3 nhi\u1ec1u ph\u00f2ng ban, m\u1ed9t s\u1ef1 ki\u1ec7n n\u1ed9i b\u1ed9 s\u1ebd l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 nh\u00e2n vi\u00ean giao l\u01b0u v\u1edbi nhau. H\u00e3y t\u1ed5 ch\u1ee9c m\u1ed9t b\u1eefa ti\u1ec7c, m\u1ed9t chuy\u1ebfn du l\u1ecbch, hay \u0111\u01a1n gi\u1ea3n l\u00e0 r\u1ee7 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111i \u0103n sau khi tan l\u00e0m. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 v\u1eady s\u1ebd cho nh\u00e2n vi\u00ean m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ec3 mong \u0111\u1ee3i, h\u1ed7 tr\u1ee3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd h\u01a1n trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

                          Kh\u00e1i ni\u1ec7m N\u1ebfu nh\u01b0 n\u00f3i doanh nghi\u1ec7p l\u00e0 m\u1ed9t c\u01a1 th\u1ec3, th\u00ec truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 gi\u1ed1ng nh\u01b0 m\u1ed9t m\u1ea1ch m\u00e1u. Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u1ec1 b\u1ea3n ch\u1ea5t ch\u00ednh l\u00e0 vi\u1ec7c doanh nghi\u1ec7p \u0111\u01b0a c\u00e1c n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ea7n thi\u1ebft \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng nh\u00e2n vi\u00ean v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, m\u00e0 \u1edf \u0111\u00e2y […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4897"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4897"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4897\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}