{"id":4903,"date":"2023-11-30T05:54:22","date_gmt":"2023-11-30T05:54:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=4903"},"modified":"2023-12-21T09:59:41","modified_gmt":"2023-12-21T02:59:41","slug":"lua-chon-kenh-truyen-thong-noi-bo-hieu-qua-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lua-chon-kenh-truyen-thong-noi-bo-hieu-qua-cho-doanh-nghiep.html","title":{"rendered":"L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p"},"content":{"rendered":"

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong doanh nghi\u1ec7p. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng hi\u1ec3u \u0111\u01a1n gi\u1ea3n truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 vi\u1ec7c doanh nghi\u1ec7p hay t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean. V\u1eady hi\u1ec3u nh\u01b0 th\u1ebf \u0111\u00e3 \u0111\u1ea7y \u0111\u1ee7 ch\u01b0a? Ch\u00ednh x\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 g\u00ec?<\/strong><\/p>\n

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 g\u00ec<\/strong><\/p>\n

M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng hi\u1ec3u \u0111\u01a1n gi\u1ea3n truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 vi\u1ec7c doanh nghi\u1ec7p hay t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean. V\u1eady hi\u1ec3u nh\u01b0 th\u1ebf \u0111\u00e3 \u0111\u1ea7y \u0111\u1ee7 ch\u01b0a? Ch\u00ednh x\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 g\u00ec?<\/p>\n

Trong Ti\u1ebfng Anh c\u1ee5m t\u1eeb \u0111\u1ec3 bi\u1ec3u th\u1ecb \u00fd ngh\u0129a c\u1ee7a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 ch\u00ednh l\u00e0 Internal CommMasterskillstions. \u0110\u00e2y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 vi\u1ec7c doanh nghi\u1ec7p c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng, duy tr\u00ec m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean v\u00e0 b\u1ed9 ph\u1eadn trong m\u1ed9t c\u00f4ng ty. M\u1ed9t doanh nghi\u1ec7p mu\u1ed1n th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng n\u00e0y hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u00f3 t\u00ednh chi\u1ebfn l\u01b0\u1ee3c cao. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c coi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m.<\/p>\n

\u00dd ngh\u0129a c\u1ee7a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/p>\n

Trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea5t k\u1ef3 nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p n\u00e0o c\u0169ng kh\u00f4ng th\u1ec3 b\u1ecf qua vi\u1ec7c th\u1ef1c hi\u1ec7n tri\u1ec3n khai k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng kh\u00f4ng k\u00e9m g\u00ec c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p\u2026 \u00dd ngh\u0129a c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9:<\/p>\n

\u00dd ngh\u0129a quan tr\u1ecdng nh\u1ea5t l\u00e0 gia t\u0103ng t\u00ednh g\u1eafn k\u1ebft v\u00e0 th\u1ec3 hi\u1ec7n tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p: Th\u00f4ng th\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c tri\u1ec3n khai hi\u1ec7n nay nh\u01b0 s\u1ef1 ki\u1ec7n th\u01b0\u1eddng ni\u00ean c\u1ee7a c\u00f4ng ty, c\u00e1c cu\u1ed9c thi gi\u1eefa c\u00e1c ph\u00f2ng ban, bu\u1ed5i d\u00e3 ngo\u1ea1i c\u00f4ng ty\u2026 Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd gi\u00fap c\u00e1c th\u00e0nh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i hi\u1ec3u nhau h\u01a1n.
\nTruy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c coi l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ebfn c\u00e1c th\u00e0nh vi\u00ean: Th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng ni\u00ean nh\u1eb1m truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb, cam k\u1ebft, s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty, c\u00e1c nh\u00e2n vi\u00ean s\u1ebd c\u1ea3m nh\u1eadn m\u00ecnh ch\u00ednh l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p. Nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 xu h\u01b0\u1edbng n\u1ed7 l\u1ef1c h\u01a1n v\u00e0 li\u00ean t\u1ee5c c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh.
\n\u00fd ngh\u0129a c\u1ee7a truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/p>\n

Ti\u00eau ch\u00ed quan tr\u1ecdng khi l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 cho doanh nghi\u1ec7p<\/strong><\/p>\n

B\u1ea1n hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh th\u00ec vi\u1ec7c ti\u1ebfn h\u00e0nh l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu. Tuy nhi\u00ean c\u00e1c ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 hi\u1ec7n nay l\u00e0 g\u00ec?<\/p>\n

1. T\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c 2 chi\u1ec1u trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/strong><\/p>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p m\u1eafc ph\u1ea3i sai l\u1ea7m nghi\u00eam tr\u1ecdng khi l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 kh\u00f4ng ph\u00f9 h\u1ee3p. H\u1ecd ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin c\u1ee7a doanh nghi\u1ec7p \u1edf c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0 gi\u00e1 tr\u1ecb, cam k\u1ebft, t\u1ea7m nh\u00ecn, ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ed9i ng\u0169 lao \u0111\u1ed9ng c\u00f4ng ty. Vi\u1ec7c t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u gi\u1eefa doanh nghi\u1ec7p \u2013 nh\u00e2n vi\u00ean v\u00e0 ng\u01b0\u1ee3c l\u1ea1i l\u00e0 \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p c\u1ea7n h\u01b0\u1edbng t\u1edbi. Do \u0111\u00f3, nh\u00e0 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 n\u00ean l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111em \u0111\u1ebfn c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c cao cho nh\u00e2n vi\u00ean nh\u01b0 cu\u1ed9c h\u1ecdp nh\u1ecf, c\u00e1c boxchat theo t\u1eebng nh\u00f3m\u2026<\/p>\n

2. C\u00f3 t\u00ednh h\u1ec7 th\u1ed1ng v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin ch\u00ednh th\u1ed1ng<\/strong><\/p>\n

Ti\u00eau ch\u00ed th\u1ee9 2 \u0111\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 th\u00edch h\u1ee3p ch\u00ednh l\u00e0 t\u00ednh h\u1ec7 th\u1ed1ng v\u00e0 kh\u1ea3 n\u0103ng l\u01b0u tr\u1eef th\u00f4ng tin ch\u00ednh th\u1ed1ng. V\u1ec1 t\u00ednh h\u1ec7 th\u1ed1ng s\u1ebd \u0111em \u0111\u1ebfn s\u1ef1 thu\u1eadn ti\u1ec7n cho c\u1ea3 doanh nghi\u1ec7p v\u00e0 nh\u00e2n vi\u00ean trong qu\u00e1 tr\u00ecnh cung c\u1ea5p v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin. Ngo\u00e0i ra, t\u00ednh h\u1ec7 th\u1ed1ng c\u00e0ng cao th\u00ec \u0111\u1ed9 uy t\u00edn v\u00e0 chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p c\u00e0ng l\u1edbn. \u0110\u1ed1i v\u1edbi kh\u1ea3 n\u0103ng l\u01b0u tr\u1eef th\u00f4ng tin ch\u00ednh th\u1ed1ng, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng l\u01b0u tr\u1eef c\u00e1c th\u00f4ng tin l\u00e2u d\u00e0i m\u00e0 kh\u00f4ng s\u1ee3 vi\u1ec7c m\u1ea5t d\u1eef li\u1ec7u quan tr\u1ecdng.<\/p>\n

3. Ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh<\/strong><\/p>\n

Hi\u1ec7n nay, c\u00f4ng ngh\u1ec7 th\u00f4ng tin ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng \u0111em \u0111\u1ebfn c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh \u0111a d\u1ea1ng t\u1eeb \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh \u0111\u1ebfn m\u00e1y t\u00ednh b\u1ea3ng, m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1edf h\u1eefu m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i thi\u1ebft b\u1ecb. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 t\u1ea1o ra s\u1ef1 thu\u1eadn l\u1ee3i, d\u1ec5 d\u00e0ng cho nh\u00e2n vi\u00ean khi l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh hay c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u00f3 s\u1ef1 t\u01b0\u01a1ng th\u00edch v\u1edbi nhi\u1ec1u lo\u1ea1i thi\u1ebft b\u1ecb th\u00f4ng minh kh\u00e1c nhau. Th\u00f4ng th\u01b0\u1eddng, xu h\u01b0\u1edbng ti\u1ebfp nh\u1eadn th\u00f4ng tin t\u1eeb thi\u1ebft b\u1ecb c\u1ea7m tay s\u1ebd cao h\u01a1n. N\u1ebfu b\u1ea1n l\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1ec1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y nh\u00e9!<\/p>\n

4. C\u00f3 t\u00ednh b\u1ea3o m\u1eadt th\u00f4ng tin cao<\/strong><\/p>\n

Y\u1ebfu t\u1ed1 b\u1ea3o m\u1eadt th\u00f4ng tin l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c n\u00e0o c\u0169ng coi tr\u1ecdng. \u0110\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng th\u01b0\u1eddng c\u1ea7n \u0111\u00e1p \u1ee9ng cao \u0111i\u1ec1u n\u00e0y. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi \u0111\u1ed9i ng\u0169 l\u1eadp tr\u00ecnh vi\u00ean chuy\u00ean nghi\u1ec7p v\u00e0 d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh hay c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 \u0111\u1ed9 uy t\u00edn cao tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong doanh nghi\u1ec7p. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng hi\u1ec3u \u0111\u01a1n gi\u1ea3n truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 l\u00e0 vi\u1ec7c doanh nghi\u1ec7p hay t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean. V\u1eady hi\u1ec3u nh\u01b0 th\u1ebf \u0111\u00e3 \u0111\u1ea7y \u0111\u1ee7 ch\u01b0a? Ch\u00ednh x\u00e1c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4903"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4903"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4903\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}