{"id":49125,"date":"2023-12-17T02:45:37","date_gmt":"2023-12-17T02:45:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/market-segment-la-gi-4-loai-phan-khuc-thi-truong-pho-bien-nhat.html"},"modified":"2023-12-17T02:45:37","modified_gmt":"2023-12-17T02:45:37","slug":"market-segment-la-gi-4-loai-phan-khuc-thi-truong-pho-bien-nhat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/market-segment-la-gi-4-loai-phan-khuc-thi-truong-pho-bien-nhat.html","title":{"rendered":"Market Segment L\u00e0 G\u00ec? 4 Lo\u1ea1i Ph\u00e2n Kh\u00fac Th\u1ecb Tr\u01b0\u1eddng Ph\u1ed5 Bi\u1ebfn Nh\u1ea5t"},"content":{"rendered":"
\n

N\u1ebfu l\u00e0m trong l\u0129nh v\u1ef1c marketing ch\u1eafc r\u1eb1ng b\u1ea1n \u0111\u00e3 t\u1eebng nghe \u0111\u1ebfn thu\u1eadt ng\u1eef market segment. V\u00e0 n\u1ebfu b\u1ea1n ch\u01b0a hi\u1ec3u r\u00f5 market segment l\u00e0 g\u00ec<\/strong>? Market segment \u0111em l\u1ea1i l\u1ee3i \u00edch nh\u01b0 th\u1ebf n\u00e0o cho doanh nghi\u1ec7p? C\u00f3 nh\u1eefng lo\u1ea1i market segment n\u00e0o th\u00ec h\u00e3y c\u00f9ng Masterskills \u0111i\u1ec3m qua b\u00e0i vi\u1ebft sau \u0111\u1ec3 tr\u1ea3 l\u1eddi cho nh\u1eefng th\u1eafc m\u1eafc n\u00e0y nh\u00e9.<\/p>\n

Market Segment l\u00e0 g\u00ec?<\/strong><\/h2>\n

Market Segment l\u00e0 g\u00ec<\/strong>? L\u00e0 \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u0111i\u1ec3m chung \u0111\u01b0\u1ee3c nh\u00f3m l\u1ea1i v\u1edbi nhau cho m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb.\u00a0<\/p>\n

C\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u1edbn h\u01a1n. C\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00f3m ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd s\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Th\u01b0\u1eddng c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb ti\u1ebfp c\u1eadn t\u1eebng ph\u00e2n kh\u00fac kh\u00e1c nhau, nh\u01b0ng ch\u1ec9 sau khi h\u1ecd hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 nhu c\u1ea7u, l\u1ed1i s\u1ed1ng, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.<\/p>\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed c\u01a1 b\u1ea3n c\u1ee7a \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ea7y \u0111\u1ee7 ba \u0111\u1eb7c \u0111i\u1ec3m sau:<\/p>\n

    \n
  • Ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t gi\u1eefa c\u00e1c nhu c\u1ea7u chung c\u1ee7a nh\u00f3m\u00a0<\/li>\n
  • C\u1ea7n c\u00f3 m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ec3 t\u1ea1o n\u00ean \u0111i\u1ec3m nh\u1ea5n v\u1edbi c\u00e1c nh\u00f3m v\u1edbi nhau<\/li>\n
  • C\u00f3 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t ph\u1ea3n \u1ee9ng chung, ho\u1eb7c m\u1ed9t ph\u1ea3n \u1ee9ng t\u01b0\u01a1ng t\u1ef1 v\u00e0 l\u00e0 ph\u1ea7n d\u1ec5 \u0111o\u00e1n cho vi\u1ec7c marketing c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.\u00a0<\/li>\n<\/ul>\n

    C\u1ee5 th\u1ec3 market segment s\u1ebd bao g\u1ed3m c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung v\u1ec1 l\u1ed1i s\u1ed1ng, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, tu\u1ed5i t\u00e1c, v.v.<\/p>\n

    V\u00ed d\u1ee5: \u0110\u1ec3 ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb cho th\u1ebf h\u1ec7 baby boomer h\u1ecd s\u1ebd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 nh\u1eadn ra r\u1eb1ng vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch ngh\u1ec9 h\u01b0u \u0111\u01b0\u1ee3c cho l\u00e0 kh\u00eda c\u1ea1nh quan tr\u1ecdng trong nhu c\u1ea7u t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec th\u1ebf ng\u00e2n h\u00e0ng c\u1ea7n ti\u1ebfp th\u1ecb c\u00e1c kho\u1ea3n ho\u00e3n thu\u1ebf cho ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n

    \n
    \"Market
    Market Segment d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u0111i\u1ec3m chung<\/figcaption><\/figure>\n<\/div>\n

    Market Segmentation l\u00e0 g\u00ec?<\/strong><\/h2>\n

    Segmentation l\u00e0 g\u00ec?<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh bao g\u1ed3m vi\u1ec7c ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m gi\u1ed1ng nhau, ch\u1eb3ng h\u1ea1n nh\u01b0: tu\u1ed5i t\u00e1c, thu nh\u1eadp, \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch, h\u00e0nh vi, s\u1edf th\u00edch, nhu c\u1ea7u ho\u1eb7c v\u1ecb tr\u00ed.\u00a0<\/p>\n

    C\u00e1c ph\u00e2n \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m, c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n

    Ph\u00e2n kh\u00fac cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c lo\u1ea1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch h\u1ecd c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/p>\n

    Th\u00f4ng qua market Segmentation, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n v\u1edbi s\u1ef1 ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn th\u00e0nh c\u00f4ng.\u00a0<\/p>\n

    V\u00ed d\u1ee5:<\/em> N\u1ebfu c\u00f9ng m\u1ed9t ng\u00e2n h\u00e0ng mu\u1ed1n ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho th\u1ebf h\u1ec7 tr\u1ebb c\u00e1c kho\u1ea3n h\u01b0u tr\u00ed v\u00e0 k\u1ebf ho\u1ea1ch ti\u1ebft ki\u1ec7m h\u01b0u tr\u00ed c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. Thay v\u00e0o \u0111\u00f3, ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean s\u00e2u v\u00e0 ph\u00e1t hi\u1ec7n ra h\u1ea7u h\u1ebft th\u1ebf h\u1ec7 millennials \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch l\u1eadp gia \u0111\u00ecnh. Ng\u00e2n h\u00e0ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 ti\u1ebfp th\u1ecb c\u00e1c t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m v\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0nh cho sinh vi\u00ean \u0111\u1ea1i h\u1ecdc cho ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y.<\/p>\n

    \n
    \"Segmentation
    Segmentation qu\u00e1 tr\u00ecnh ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n <\/figcaption><\/figure>\n<\/div>\n

    L\u1ee3i \u00edch c\u1ee7a Market Segmentation\u00a0<\/strong><\/h2>\n

    C\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n

    Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch gi\u00fap b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang ng\u01b0\u1eddi v\u1edbi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.\u00a0<\/p>\n

    Segmentation of marketing cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd h\u01a1n.<\/p>\n

    N\u1ebfu b\u1ea1n qu\u1ea3ng c\u00e1o cho to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd ph\u1ea3i chi m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn cho qu\u1ea3ng c\u00e1o, nh\u01b0ng m\u1ed9t t\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf s\u1ebd chuy\u1ec3n \u0111\u1ed5i. Thay v\u00e0o \u0111\u00f3, n\u1ebfu b\u1ea1n h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ebfn m\u1ed9t ph\u00e2n kh\u00fac c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

    Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m theo \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/h3>\n

    Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng <\/strong>c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

    B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u00ednh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

    Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n v\u00e0 s\u1ebd l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u00e0i l\u00f2ng h\u01a1n. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd c\u1ea3m th\u1ea5y nh\u01b0 b\u1ea1n hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd, n\u00e2ng cao danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

    X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb<\/strong><\/h3>\n

    Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 h\u1ecd hi\u1ec7n kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c, b\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 sau \u0111\u00f3 m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

    C\u1ea3i thi\u1ec7n t\u1eadp trung kinh doanh<\/strong><\/h3>\n

    Vi\u1ec7c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1eadp trung n\u1ed7 l\u1ef1c kinh doanh cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd thi\u1ebft l\u1eadp b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u00ean bi\u1ec7t h\u00f3a m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.\u00a0<\/p>\n

    M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ed1 g\u1eafng thu h\u00fat t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd s\u1ebd tr\u1edf n\u00ean chung chung v\u00e0 kh\u00f4ng th\u1ec3 so s\u00e1nh \u0111\u01b0\u1ee3c. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ed1i r\u1ed1i v\u1ec1 nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111ang cung c\u1ea5p.<\/p>\n

    T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, m\u1ed9t doanh nghi\u1ec7p c\u1ed1 g\u1eafng b\u00e1n m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn \u1edf b\u1ea5t k\u1ef3 th\u1ecb tr\u01b0\u1eddng n\u00e0o v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p chuy\u00ean m\u00f4n h\u00f3a.\u00a0<\/p>\n

    Khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u01b0ng khi m\u1edbi b\u1eaft \u0111\u1ea7u, \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c n\u1ebfu c\u00e1c d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n qu\u00e1 r\u1ed9ng.<\/p>\n

    \u0110\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00fang \u0111\u1eafn<\/strong><\/h3>\n

    Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 gi\u00fap cung c\u1ea5p th\u00f4ng tin cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh quan tr\u1ecdng kh\u00e1c v\u1ec1 c\u00e1ch b\u1ea1n \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1eefng quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 \u0111\u1ecbnh gi\u00e1 v\u00e0 ph\u00e2n ph\u1ed1i.<\/p>\n

    Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

    4 lo\u1ea1i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n

    1. Nh\u00e2n kh\u1ea9u h\u1ecdc (Demographic segmentation)<\/strong><\/h3>\n

    Nh\u00e2n kh\u1ea9u h\u1ecdc ch\u00ednh l\u00e0 ph\u00e2n kh\u00fac \u0111\u1ea7u ti\u00ean m\u1ecdi ng\u01b0\u1eddi ngh\u0129 \u0111\u1ebfn khi h\u1ecd nghe \u0111\u1ebfn segmentation of marketing<\/strong>. \u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t, nh\u01b0ng n\u00f3 v\u1eabn r\u1ea5t hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

    Ph\u00e2n \u0111o\u1ea1n nh\u00e2n kh\u1ea9u h\u1ecdc xem x\u00e9t c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m kh\u00f4ng ph\u1ea3i k\u00fd t\u1ef1 c\u00f3 th\u1ec3 nh\u1eadn d\u1ea1ng nh\u01b0: Tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, d\u00e2n t\u1ed9c, thu nh\u1eadp, c\u1ea5p \u0111\u1ed9 gi\u00e1o d\u1ee5c, t\u00f4n gi\u00e1o, ngh\u1ec1 nghi\u1ec7p\/vai tr\u00f2 trong doanh nghi\u1ec7p.\u00a0<\/p>\n

    V\u00ed d\u1ee5:<\/em> Nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng xa x\u1ec9 Montblanc \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi Yieldify \u0111\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t lo\u1ea1t c\u00e1c \u01b0u \u0111\u00e3i tr\u00ean trang web c\u1ee7a h\u1ecd. M\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 t\u00ecm c\u00e1ch t\u0103ng chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng giao d\u1ecbch Ng\u00e0y c\u1ee7a Cha t\u1eb7ng qu\u00e0 mi\u1ec5n ph\u00ed cho nh\u1eefng ng\u01b0\u1eddi chi ti\u00eau tr\u00ean 200 b\u1ea3ng Anh \u2013 Doanh s\u1ed1 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c s\u1ef1 k\u1ef3 v\u1ecdng chi ti\u00eau c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a Montblanc v\u00e0 cho th\u1ea5y m\u1ee9c t\u0103ng chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 118%.<\/p>\n

    Ph\u00e2n kh\u00fac kh\u00f4ng ch\u1ec9 cho th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n \u2013 m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u00f3 nh\u00ecn th\u1ea5y th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi h\u1ecd!<\/p>\n

    \n
    \"D\u1ec5
    D\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u00e2n kh\u1ea9u h\u1ecdc<\/figcaption><\/figure>\n<\/div>\n

    2. \u0110\u1ecba l\u00fd (Geographic segmentation)<\/strong><\/h3>\n

    \u0110\u1ec3 so s\u00e1nh, ph\u00e2n kh\u00fac theo \u0111\u1ecba l\u00fd th\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch d\u1ec5 nh\u1ea5t x\u00e1c \u0111\u1ecbnh nh\u1ea5t. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh theo: Qu\u1ed1c gia, v\u00f9ng \u0111\u1ea5t, th\u00e0nh ph\u1ed1, m\u00e3 b\u01b0u \u0111i\u1ec7n.<\/p>\n

    Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n c\u00e2n nh\u1eafc t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

    V\u00ed d\u1ee5:<\/em> M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y v\u1ec1 ph\u00e2n \u0111o\u1ea1n \u0111\u1ecba l\u00fd th\u00edch h\u1ee3p \u0111\u1ebfn t\u1eeb ph\u1ea3n \u1ee9ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ed1i v\u1edbi \u0111\u1ea1i d\u1ecbch coronavirus. Trong c\u00e1c giai \u0111o\u1ea1n kh\u00f3 kh\u0103n, nhi\u1ec1u doanh nghi\u1ec7p chuy\u1ec3n tr\u1ecdng t\u00e2m sang c\u00e1c c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd, gi\u00fap cho c\u00e1c d\u1ecbch v\u1ee5 v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp tr\u1ef1c tuy\u1ebfn.<\/p>\n

    Ng\u01b0\u1ee3c l\u1ea1i, khi th\u1ecb tr\u01b0\u1eddng b\u1eaft \u0111\u1ea7u m\u1edf c\u1eeda tr\u1edf l\u1ea1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed thu\u1ea7n t\u00fay ph\u1ea3i thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 duy tr\u00ec doanh thu kinh doanh trong th\u1eddi gian ng\u1eebng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

    3. T\u00e2m l\u00fd h\u1ecdc (Psychographic segmentation)<\/strong><\/h3>\n

    Ph\u00e2n kh\u00fac t\u00e2m l\u00fd t\u1eadp trung v\u00e0o t\u00ednh c\u00e1ch v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. \u1ede ph\u00e2n kh\u00fac n\u00e0y doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh h\u1ecd theo: \u0110\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch, s\u1edf th\u00edch, m\u1ee5c ti\u00eau cu\u1ed9c s\u1ed1ng, gi\u00e1 tr\u1ecb, ni\u1ec1m tin, phong c\u00e1ch s\u1ed1ng.<\/p>\n

    So v\u1edbi ph\u00e2n \u0111o\u1ea1n nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p kh\u00f3 x\u00e1c \u0111\u1ecbnh h\u01a1n. Ph\u00e2n kh\u00fac t\u00e2m l\u00fd h\u1ecdc c\u00f3 th\u1ec3 cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp th\u1ecb c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u1ea3m th\u1ea5y doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ecd c\u1ea7n g\u00ec v\u00e0 mu\u1ed1n g\u00ec.<\/p>\n

    V\u00ed d\u1ee5:<\/em> C\u00f4ng ty kinh doanh khu ngh\u1ec9 d\u01b0\u1ee1ng sang tr\u1ecdng Omni Hotels & Resorts nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng m\u1ed9t b\u1ed9 ph\u1eadn l\u1edbn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty lu\u00f4n mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. B\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111\u01b0a ra chi\u1ebfn d\u1ecbch th\u00f4ng b\u00e1o c\u1ee5 th\u1ec3 \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1eb7t ph\u00f2ng, Omni Hotels & Resorts \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 39%.<\/p>\n

    4. H\u00e0nh vi (Behavioral segmentation)<\/strong><\/h3>\n

    Ph\u00e2n kh\u00fac theo h\u00e0nh vi c\u00f3 th\u1ec3 h\u1eefu \u00edch nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u01b0 v\u1edbi ph\u00e2n \u0111o\u1ea1n t\u00e2m l\u00fd, n\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t \u00edt d\u1eef li\u1ec7u \u0111\u1ec3 gi\u00fap chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

    Ph\u1ea7n l\u1edbn d\u1eef li\u1ec7u trong s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua ch\u00ednh trang web c\u1ee7a doanh nghi\u1ec7p. \u1ede ph\u00e2n kh\u00fac h\u00e0nh vi doanh nghi\u1ec7p c\u1ea7n nh\u00f3m kh\u00e1ch h\u00e0ng li\u00ean quan \u0111\u1ebfn:<\/p>\n

      \n
    • Th\u00f3i quen chi ti\u00eau<\/li>\n
    • Th\u00f3i quen mua h\u00e0ng<\/li>\n
    • Th\u00f3i quen truy c\u1eadp web<\/li>\n
    • T\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
    • Trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n
    • Ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u00f3<\/li>\n<\/ul>\n

      V\u1edbi ph\u00e2n kh\u00fac h\u00e0nh vi doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa kh\u00e1ch truy c\u1eadp l\u1ea7n \u0111\u1ea7u v\u00e0 kh\u00e1ch h\u00e0ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n nh\u01b0ng ch\u01b0a mua h\u00e0ng. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u00e0nh vi n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p.<\/p>\n

      V\u00ed d\u1ee5: <\/em>M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t c\u1ee7a ki\u1ec3u ph\u00e2n \u0111o\u1ea1n n\u00e0y l\u00e0 Vinomofo \u0111\u00e3 hi\u1ec3n th\u1ecb cho kh\u00e1ch m\u1edbi m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 15$ \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y vi\u1ec7c tham gia c\u1ed9ng \u0111\u1ed3ng. Nh\u1eefng kh\u00e1ch truy c\u1eadp tr\u1edf l\u1ea1i \u0111\u00e3 \u0111\u0103ng k\u00fd nh\u01b0ng ch\u01b0a \u0111\u1ed5i phi\u1ebfu gi\u1ea3m gi\u00e1 s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafc nh\u1edf v\u1ec1 \u01b0u \u0111\u00e3i \u0111\u01a1n h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd.\u00a0<\/p>\n

      C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y t\u1eadp trung v\u00e0o th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 gi\u00fap Vinomofo \u0111\u1ea1t m\u1ee9c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 34,02% v\u1edbi m\u1ee9c t\u0103ng CR m\u1edbi v\u00e0 29,24% v\u1edbi kh\u00e1ch truy c\u1eadp quay l\u1ea1i.<\/p>\n

      K\u1ebft lu\u1eadn<\/strong><\/h2>\n

      B\u00e0i vi\u1ebft tr\u00ean c\u1ee7a Masterskills \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 market segment l\u00e0 g\u00ec<\/strong> v\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn m\u00e0 doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Mong r\u1eb1ng chia s\u1ebb tr\u00ean s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 market segment.\u00a0<\/p>\n

      Theo d\u00f5i Masterskills \u0111\u1ec3 xem th\u00eam nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c nh\u00e9!<\/p>\n

      \u00a0<\/h2>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      N\u1ebfu l\u00e0m trong l\u0129nh v\u1ef1c marketing ch\u1eafc r\u1eb1ng b\u1ea1n \u0111\u00e3 t\u1eebng nghe \u0111\u1ebfn thu\u1eadt ng\u1eef market segment. V\u00e0 n\u1ebfu b\u1ea1n ch\u01b0a hi\u1ec3u r\u00f5 market segment l\u00e0 g\u00ec? Market segment \u0111em l\u1ea1i l\u1ee3i \u00edch nh\u01b0 th\u1ebf n\u00e0o cho doanh nghi\u1ec7p? C\u00f3 nh\u1eefng lo\u1ea1i market segment n\u00e0o th\u00ec h\u00e3y c\u00f9ng Masterskills \u0111i\u1ec3m qua b\u00e0i vi\u1ebft sau \u0111\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[453],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/49125"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=49125"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/49125\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=49125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=49125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=49125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}