{"id":4965,"date":"2023-11-29T12:50:35","date_gmt":"2023-11-29T12:50:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=4965"},"modified":"2023-11-30T03:04:03","modified_gmt":"2023-11-30T03:04:03","slug":"xu-ly-khung-hoang-truyen-thong-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xu-ly-khung-hoang-truyen-thong-tren-mang-xa-hoi.html","title":{"rendered":"X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"
\n

Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u00f3 nguy\u00ean nh\u00e2n ch\u1ee7 quan v\u00e0 kh\u00e1ch quan, n\u00f3i kh\u00e1c \u0111i l\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb c\u1ea3 nguy\u00ean nh\u00e2n b\u00ean trong – n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c, \u0111\u01a1n v\u1ecb v\u00e0 nguy\u00ean nh\u00e2n b\u00ean ngo\u00e0i. \u1ee8ng x\u1eed v\u1edbi th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (MXH) v\u00e0 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng sao cho hi\u1ec7u qu\u1ea3 lu\u00f4n l\u00e0 b\u00e0i to\u00e1n kh\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n khi g\u1eb7p ph\u1ea3i.<\/p>\n<\/div>\n

\u1ea2nh minh h\u1ecda<\/div>\n
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NH\u1eacN DI\u1ec6N KH\u1ee6NG HO\u1ea2NG TRUY\u1ec0N TH\u00d4NG TR\u00caN MXH\u00a0<\/strong><\/p>\n

V\u1ec1 kh\u00e1i ni\u1ec7m \u201ckh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng\u201d, c\u00f3 th\u1ec3 n\u00f3i \u0111\u1ebfn nay ch\u01b0a c\u00f3 m\u1ed9t kh\u00e1i ni\u1ec7m r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 \u0111\u1ecbnh ngh\u0129a n\u00e0y. Tuy nhi\u00ean, d\u1ea5u hi\u1ec7u \u0111\u1ea7u ti\u00ean \u0111\u1ec3 nh\u1eadn bi\u1ebft \u201ckh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng\u201d xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c quan s\u00e1t, t\u1ed5ng k\u1ebft th\u1ef1c ti\u1ec5n c\u00e1c v\u1ee5 vi\u1ec7c m\u00e0 \u1edf \u0111\u00f3 y\u1ebfu t\u1ed1 \u201ctruy\u1ec1n th\u00f4ng\u201d \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c l\u00e0m cho t\u00ecnh h\u00ecnh, di\u1ec5n bi\u1ebfn s\u1ef1 vi\u1ec7c tr\u1edf n\u00ean x\u1ea5u \u0111i hay t\u1ed1t l\u00ean.<\/p>\n

Khi b\u1ea3n th\u00e2n m\u1ed9t v\u1ee5 vi\u1ec7c x\u1ea3y ra c\u00f3 th\u1ec3 \u0111\u00e3 ti\u1ec1m \u1ea9n y\u1ebfu t\u1ed1 kh\u1ee7ng ho\u1ea3ng\u00a0truy\u1ec1n th\u00f4ng\u00a0t\u1eeb b\u00ean trong hay b\u00ean ngo\u00e0i nh\u01b0: m\u1ed9t tai n\u1ea1n, s\u1ef1 c\u1ed1\u00a0nghi\u00eam tr\u1ecdng;\u00a0m\u1ed9t ph\u00e1t ng\u00f4n\u00a0\u201ch\u1edb h\u00eanh\u201d, m\u1ed9t v\u1ee5 vi\u1ec7c b\u00ea b\u1ed1i… Nh\u01b0ng c\u0169ng c\u00f3 khi m\u1ed9t vi\u1ec7c l\u00e0m t\u1ed1t, m\u1ed9t ch\u00ednh s\u00e1ch\u00a0t\u00edch c\u1ef1c, n\u1ebfu kh\u00f4ng\u00a0t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 lan t\u1ecfa trong\u00a0truy\u1ec1n th\u00f4ng,\u00a0kh\u00f4ng \u0111\u01b0\u1ee3c\u00a0gi\u1ea3i th\u00edch\u00a0k\u1ecbp th\u1eddi \u201c\u0111\u00fang t\u1ea7m \u0111\u00fang h\u01b0\u1edbng\u201d\u2026\u00a0c\u0169ng c\u00f3 th\u1ec3\u00a0d\u1eabn \u0111\u1ebfn\u00a0kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/p>\n

Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 s\u1ed1,\u00a0v\u1ea5n \u0111\u1ec1 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng th\u01b0\u1eddng t\u0103ng t\u1ed1c nhanh ch\u00f3ng th\u00f4ng qua MXH. M\u1ed9t c\u00e2u ph\u00e1t ng\u00f4n c\u1ee7a l\u00e3nh \u0111\u1ea1o v\u1ec1 vi\u1ec7c\u00a0\u201ckh\u00f4ng c\u00f3 ng\u01b0\u1eddi thi\u1ebfu \u0111\u00f3i\u201d\u00a0\u1edf\u00a0\u0111\u1ecba ph\u01b0\u01a1ng\u00a0trong nh\u1eefng ng\u00e0y gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 khi\u1ebfn cho c\u00f4ng s\u1ee9c bao ng\u01b0\u1eddi trong c\u00f4ng cu\u1ed9c \u0111\u1ea3m bao an sinh x\u00e3 h\u1ed9i\u00a0\u201c\u0111\u1ed5 s\u00f4ng, \u0111\u1ed5 b\u1ec3\u201d. Hay vi\u1ec7c\u00a0m\u1ed9t c\u01a1 quan ch\u1ee9c n\u0103ng\u00a0\u0111\u00ednh ch\u00ednh vi\u1ec7c c\u00f4ng b\u1ed1 th\u00f4ng tin tr\u00ean trang \u0111i\u1ec7n t\u1eed c\u1ee7a ng\u00e0nh l\u00e0 \u201ct\u1ed5ng h\u1ee3p\u201d t\u1eeb ngu\u1ed3n b\u00e1o ch\u00ed c\u0169ng khi\u1ebfn cho d\u01b0 lu\u1eadn ho\u00e0i nghi v\u1ec1 t\u00ednh khoa h\u1ecdc c\u1ee7a \u0111\u1ec1 t\u00e0i khoa h\u1ecdc c\u1ea5p\u00a0nh\u00e0 n\u01b0\u1edbc trong vi\u1ec7c s\u1ea3n xu\u1ea5t k\u00edt x\u00e9t nghi\u1ec7m\u00a0COVID-19\u2026 C\u00f3 th\u1ec3 n\u00f3i, ph\u1ea7n l\u1edbn c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u1ec1u b\u1eaft ngu\u1ed3n t\u1eeb n\u1ed9i b\u1ed9. Tuy nhi\u00ean,\u00a0v\u1eabn\u00a0c\u00f3 nh\u1eefng cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u1eeb b\u00ean ngo\u00e0i v\u00e0 nhanh ch\u00f3ng d\u1eabn \u0111\u1ebfn kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9.<\/p>\n

V\u00ec v\u1eady, x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c x\u1eed l\u00fd b\u1eb1ng nhi\u1ec1u bi\u1ec7n ph\u00e1p, trong \u0111\u00f3 c\u00f3 bi\u1ec7n ph\u00e1p truy\u1ec1n th\u00f4ng \u0111\u1ec3 m\u1ed9t v\u1ee5 vi\u1ec7c \u0111\u01b0\u1ee3c l\u1eafng xu\u1ed1ng ho\u1eb7c c\u00f3 k\u1ebft c\u1ee5c t\u1ed1t \u0111\u1eb9p. Tuy nhi\u00ean, c\u1ea7n tr\u00e1nh t\u00e2m l\u00fd coi truy\u1ec1n th\u00f4ng l\u00e0 nguy\u00ean nh\u00e2n c\u1ee7a kh\u1ee7ng ho\u1ea3ng ho\u1eb7c k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng; quan tr\u1ecdng nh\u1ea5t v\u1eabn l\u00e0 th\u00e1i \u0111\u1ed9 c\u1ea7u th\u1ecb, s\u1eeda ch\u1eefa c\u1ee7a ch\u1ee7 th\u1ec3 trong gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n

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\"\u1ea2nh<\/td>\n<\/tr>\n
\u1ea2nh minh h\u1ecda<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

M\u00d4I TR\u01af\u1edcNG TRUY\u1ec0N TH\u00d4NG MXH\u00a0<\/strong><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i ch\u01b0a bao gi\u1edd tin t\u1ee9c \u0111\u01b0\u1ee3c ph\u00e1t \u0111i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin nh\u01b0 hi\u1ec7n nay. Khi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng xu\u1ea5t hi\u1ec7n, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c lan t\u1ecfa, chia s\u1ebb nhanh ch\u00f3ng qua tin nh\u1eafn\u00a0qua c\u00e1c MXH nh\u01b0 Zalo,\u00a0Viber,\u00a0Facebook,\u00a0Telegram\u2026 v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t. Th\u00eam v\u00e0o \u0111\u00f3, th\u00e0nh ph\u1ea7n tham gia ph\u00e1t t\u00e1n, chia s\u1ebb th\u00f4ng tin kh\u00f4ng \u0111\u01a1n thu\u1ea7n\u00a0l\u00e0 c\u00e1c ph\u00f3ng vi\u00ean, nh\u00e0 b\u00e1o m\u00e0 c\u00f2n c\u00f3 s\u1ed1 \u0111\u00f4ng\u00a0ng\u01b0\u1eddi s\u1eed d\u1ee5ng\u00a0MXH.<\/p>\n

Khi l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 MXH nhi\u1ec1u, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u201ckh\u00f4ng c\u00f3 g\u00ec c\u00f3 th\u1ec3 l\u00e0 b\u00ed m\u1eadt \u0111\u01b0\u1ee3c n\u1eefa\u201d b\u1edfi ai c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cngu\u1ed3n tin\u201d. Ng\u01b0\u1eddi s\u1eed d\u1ee5ng MXH c\u00f3 th\u1ec3 tham gia v\u1edbi vai tr\u00f2 nh\u00e0 s\u1ea3n xu\u1ea5t tin t\u1ee9c, n\u1ed9i dung. Do \u0111\u00f3, m\u1ecdi vi\u1ec7c l\u00e0m, h\u00e0nh vi c\u1ee7a c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c \u0111\u1ec1u \u0111\u1ec3 l\u1ea1i d\u1ea5u v\u1ebft v\u00e0 tr\u1edf th\u00e0nh \u201cm\u1ea7m m\u1ed1ng\u201d cho kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng: status, comment, \u1ea3nh, video tr\u1ef1c ti\u1ebfp\u2026<\/p>\n

Khi \u0111\u00f3, n\u1ebfu kh\u1ee7ng ho\u1ea3ng x\u1ea3y ra, c\u1ed9ng \u0111\u1ed3ng MXH s\u1ebd t\u1eadp trung \u0111\u01b0a tin d\u1ed3n d\u1eadp v\u1ec1 nh\u1eefng th\u00f4ng tin ti\u00eau c\u1ef1c v\u1edbi xu h\u01b0\u1edbng\u00a0\u201cnghi\u00eam tr\u1ecdng h\u00f3a\u201d\u00a0quy m\u00f4, m\u1ee9c \u0111\u1ed9, t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a s\u1ef1 vi\u1ec7c. H\u01a1n n\u1eefa, c\u1ed9ng \u0111\u1ed3ng MXH c\u00f3 xu h\u01b0\u1edbng\u00a0t\u1eadp trung v\u00e0o nh\u1eefng vi\u1ec7c th\u1ecb phi, nh\u1ea3m nh\u00ed, nh\u1eefng tin t\u1ee9c d\u1ea1ng n\u00e0y c\u1ed9ng v\u1edbi \u201ctin \u0111\u1ed3n\u201d, \u201ctin gi\u1ea3\u201d s\u1ebd \u0111\u01b0\u1ee3c\u00a0gia t\u0103ng nhanh ch\u00f3ng khi\u1ebfn cho di\u1ec5n bi\u1ebfn c\u00e2u chuy\u1ec7n ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 ki\u1ec3m so\u00e1t, x\u1eed l\u00fd. Nhi\u1ec1u v\u1ee5 vi\u1ec7c b\u00ea b\u1ed1i\u00a0khi b\u1ecb tung l\u00ean MXH k\u00e9o theo nh\u1eefng c\u01a1n kh\u1ee7ng ho\u1ea3ng th\u1eadt s\u1ef1, do ch\u1ecbu s\u1ee9c \u00e9p l\u1edbn c\u1ee7a c\u00f4ng lu\u1eadn, c\u1ee7a \u201ckh\u00f4ng kh\u00ed ch\u00ednh tr\u1ecb\u201d. MXH th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ee5 vi\u1ec7c theo s\u1ee9c \u00e9p \u0111\u00e1m \u0111\u00f4ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 qua c\u00e2u chuy\u1ec7n doanh nh\u00e2n Nguy\u1ec5n Ph\u01b0\u01a1ng H\u1eb1ng v\u1edbi m\u1ed9t s\u1ed1 ngh\u1ec7 s\u1ef9, hay v\u1ee5 b\u00ea b\u1ed1i\u00a0\u201cThi\u1ec1n am b\u00ean b\u1edd v\u0169 tr\u1ee5\u201d.<\/p>\n

Nh\u1edd c\u00f4ng ngh\u1ec7 th\u00f4ng tin, \u201ctin gi\u1ea3\u201d c\u0169ng \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n v\u1edbi t\u1ea7n su\u1ea5t d\u00e0y h\u01a1n. \u0110i\u1ec1u \u0111\u00e1ng lo ng\u1ea1i l\u00e0\u00a0\u201ctin gi\u1ea3\u201d\u00a0\u0111\u01b0\u1ee3c \u0111\u01b0a v\u1edbi d\u1ee5ng \u00fd x\u1ea5u c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e1c nh\u00e2n g\u00e2y ra kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.\u00a0Trong b\u1ed1i c\u1ea3nh d\u1ecbch\u00a0COVID-19 di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p, c\u00e1c lo\u1ea1i \u201cvirus\u00a0tin gi\u1ea3\u201d\u00a0li\u00ean quan \u0111\u1ebfn\u00a0vaccine, kit test, thu\u1ed1c \u0111i\u1ec1u tr\u1ecb\u2026 c\u0169ng th\u01b0\u1eddng xuy\u00ean n\u1edf r\u1ed9 \u201cnh\u01b0 n\u1ea5m sau m\u01b0a\u201d.<\/p>\n

\u0110i\u1ec3m \u0111\u1eb7c tr\u01b0ng c\u1ee7a MXH l\u00e0 t\u00ednh \u1ea9n danh c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng, th\u00eam v\u00e0o \u0111\u00f3 vi\u1ec7c cho ph\u00e9p b\u00ecnh lu\u1eadn, th\u00edch khi\u1ebfn cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng\u00a0ph\u00e2n\u00a0bi\u1ec7t tu\u1ed5i t\u00e1c, ch\u1ee9c v\u1ee5, h\u1ecdc v\u1ea5n \u0111\u1ec1u tr\u1edf n\u00ean b\u00ecnh \u0111\u1eb3ng trong vi\u1ec7c b\u00e0y t\u1ecf hi\u1ec3u bi\u1ebft, c\u1ea3m x\u00fac, th\u00e1i \u0111\u1ed9 v\u1edbi s\u1ef1 v\u1ee5. \u0110i\u1ec1u \u0111\u00f3 c\u00e0ng\u00a0\u0111\u1ea9y c\u1ea3m x\u00fac \u201ct\u1ee9c th\u1eddi\u201d c\u1ee7a\u00a0c\u1ed9ng \u0111\u1ed3ng MXH\u00a0l\u00ean\u00a0cao, \u0111\u1ed3ng th\u1eddi, ph\u1ee5 h\u1ecda cho \u201ckh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng\u201d th\u00eam nhi\u1ec1u gam m\u00e0u kh\u00e1c nhau, \u0111\u01b0a c\u00e2u chuy\u1ec7n \u0111i qu\u00e1 xa th\u1ef1c t\u1ebf. M\u1ea1ng x\u00e3 h\u1ed9i trao cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t th\u1ee9 \u201cquy\u1ec1n l\u1ef1c\u201d \u0111\u1ec3 ph\u1ea3n bi\u1ec7n, ph\u1ea3n \u0111\u1ed1i\u00a0nh\u01b0ng c\u0169ng \u0111\u1ed3ng th\u1eddi t\u1ea1o ra m\u1ed9t \u201ccon dao hai l\u01b0\u1ee1i\u201d v\u1edbi nh\u1eefng t\u00e1c h\u1ea1i kh\u00f4n l\u01b0\u1eddng.\u00a0Ai c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a tin, b\u00ecnh lu\u1eadn. Ai c\u0169ng t\u01b0\u1edfng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cnh\u00e0 b\u00e1o\u201d, th\u1eadm ch\u00ed l\u00e0 \u201cquan t\u00f2a\u201d\u2026<\/p>\n

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Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb b\u00e1o c\u00e1o Digital Vietnam in 2021, s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng\u00a0MXH\u00a0\u1edf Vi\u1ec7t Nam\u00a0hi\u1ec7n nay\u00a0l\u00e0 72 tri\u1ec7u ng\u01b0\u1eddi. Trong \u0111\u00f3, 61 tri\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u00ean Facebook, 5,4 tri\u1ec7u tr\u00ean Instagram, 3,3 tri\u1ec7u tr\u00ean LinkedIn v\u00e0 1,27 tri\u1ec7u ng\u01b0\u1eddi qua Twitter.\u00a0Th\u00eam v\u00e0o \u0111\u00f3, c\u00f3 154,4 tri\u1ec7u thu\u00ea bao di \u0111\u1ed9ng \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, trong \u0111\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Zalo l\u00e0 r\u1ea5t l\u1edbn.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

TI\u1ebeP C\u1eacN V\u00c0 X\u1eec L\u00dd KH\u1ee6NG HO\u1ea2NG TRUY\u1ec0N TH\u00d4NG<\/strong><\/p>\n

V\u1edbi nh\u1eefng \u0111\u1eb7c tr\u01b0ng t\u1eeb MXH, c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y nh\u1eefng nguy\u00ean nh\u00e2n, d\u1ea5u hi\u1ec7u d\u1eabn \u0111\u1ebfn kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng t\u1eeb b\u00ean ngo\u00e0i v\u00e0 n\u1ed9i b\u1ed9.<\/p>\n

Kh\u1ee7ng ho\u1ea3ng t\u1eeb b\u00ean ngo\u00e0i tr\u01b0\u1edbc h\u1ebft l\u00e0 t\u1eeb ch\u00ednh m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng (m\u1ed9t s\u1ed1 nh\u00e0 b\u00e1o, m\u1ed9t s\u1ed1 KOLs (ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng)\u00a0c\u00f3 c\u00e1c ph\u00e1t ng\u00f4n \u201cb\u00f4i nh\u1ecd\u201d,\u00a0\u201cg\u00e2y h\u1ea5n\u201d\u00a0v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c.\u00a0Hai l\u00e0<\/em>,\u00a0t\u1eeb\u00a0nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1eddi s\u1ed1ng kinh t\u1ebf, ch\u00ednh tr\u1ecb,\u00a0x\u00e3 h\u1ed9i\u00a0tr\u00ean\u00a0th\u1ebf gi\u1edbi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn trong n\u01b0\u1edbc.\u00a0Ba l\u00e0<\/em>, t\u1eeb chuy\u1ec3n bi\u1ebfn nh\u1eadn th\u1ee9c x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao (\u00fd th\u1ee9c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, \u00fd th\u1ee9c b\u1ea3o v\u1ec7 tr\u1ebb em, ki\u1ebfn th\u1ee9c v\u1ec1 ph\u00e1p lu\u1eadt, quy\u1ec1n t\u1ef1 do ng\u00f4n lu\u1eadn, ch\u00eanh l\u1ec7ch gi\u00e0u ngh\u00e8o x\u00e3 h\u1ed9i, nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u1edbi c\u1ee7a \u0111\u1eddi s\u1ed1ng \u0111\u00f4 th\u1ecb, n\u00f4ng th\u00f4n\u2026).\u00a0Kh\u1ee7ng ho\u1ea3ng t\u1eeb b\u00ean trong g\u1ed3m:\u00a0ph\u01b0\u01a1ng th\u1ee9c v\u1eadn h\u00e0nh, t\u1ed5 ch\u1ee9c c\u1ee7a \u0111\u01a1n v\u1ecb, doanh nghi\u1ec7p\u00a0\u201cc\u00f3 v\u1ea5n \u0111\u1ec1\u201d; ch\u1ee7 tr\u01b0\u01a1ng ch\u00ednh s\u00e1ch ch\u01b0a h\u1ee3p l\u00fd;\u00a0thi\u1ebfu s\u00f3t, b\u1ea5t c\u1eadp trong\u00a0quy tr\u00ecnh \u0111\u1ec1 b\u1ea1t, b\u1ed5 nhi\u1ec7m\u2026\u00a0T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y l\u00e0 nh\u00e2n t\u1ed1 ti\u1ec1m \u1ea9n d\u1eabn \u0111\u1ebfn kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/p>\n

Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd\u00a0hi\u1ec7u qu\u1ea3\u00a0nh\u1ea5t\u00a0l\u00e0\u00a0trong v\u00f2ng\u00a012 gi\u1edd, k\u1ec3 t\u1eeb khi nh\u1eefng t\u00edn hi\u1ec7u \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n v\u00e0 k\u00e9o d\u00e0i \u0111\u1ebfn\u00a024 gi\u1edd. N\u1ebfu v\u01b0\u1ee3t qu\u00e1 ng\u01b0\u1ee1ng \u201ckhung gi\u1edd v\u00e0ng\u201d n\u00eau tr\u00ean,\u00a0m\u1ecdi vi\u1ec7c\u00a0s\u1ebd\u00a0\u201c\u0111i qu\u00e1 xa\u201d.\u00a0Khi \u0111\u00f3,\u00a0MXH\u00a0s\u1ebd tr\u00e0n ng\u1eadp\u00a0b\u00e0i vi\u1ebft, b\u00ecnh lu\u1eadn, chia s\u1ebb,\u00a0link ph\u00e2n t\u00edch; b\u00e1o ch\u00ed s\u1ebd \u0111\u0103ng l\u1ea1i nh\u1eefng b\u00e0i vi\u1ebft gi\u1ea3i tr\u00ecnh\u2026 V\u00e0 h\u1ec7 qu\u1ea3, \u201cc\u1ea3 th\u1ebf gi\u1edbi bi\u1ebft chuy\u1ec7n\u201d, \u201cb\u00e9 x\u00e9 ra to\u201d, \u201c\u00edt x\u00edt ra nhi\u1ec1u\u201d l\u00e0 \u0111i\u1ec1u kh\u00f3 tr\u00e1nh kh\u1ecfi.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng khi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng x\u1ea3y ra, c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 ch\u1ee7 th\u1ec3 li\u00ean quan \u0111\u1ebfn s\u1ef1 v\u1ee5, c\u00e2u chuy\u1ec7n n\u00ean th\u1ec3 hi\u1ec7n th\u00e1i \u0111\u1ed9 c\u1ea7u th\u1ecb, h\u1ed1i l\u1ed7i v\u00e0 s\u1eeda ch\u1eefa\u00a0sai\u00a0l\u1ea7m. Khuy\u1ebft \u0111i\u1ec3m \u0111\u1ebfn \u0111\u00e2u nh\u1eadn \u0111\u1ebfn \u0111\u1ea5y, kh\u00f4ng n\u00e9 tr\u00e1nh v\u00f2ng vo.<\/p>\n

Ngo\u00e0i ra, c\u1ea7n tr\u00e1nh g\u1eb7p nh\u1eefng l\u1ed7i nh\u01b0 sau:\u00a0L\u1ed7i d\u1ef1 b\u00e1o<\/em>, kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng s\u1ebd \u0111\u1ebfn, khi x\u1ea3y\u00a0ra\u00a0l\u1ea1i coi nh\u1eb9 ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u n\u00e0y c\u00e1c nh\u00e3n h\u00e0ng th\u01b0\u1eddng g\u1eb7p ph\u1ea3i, khi s\u1ea3n ph\u1ea9m b\u1ecb t\u1ea9y chay m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ecm c\u00e1ch x\u1eed l\u00fd s\u1ef1 c\u1ed1\u2026\u00a0L\u1ed7i ch\u1ee7 quan<\/em>, qu\u00e1 t\u1ef1 tin v\u1edbi c\u00e1c quan h\u1ec7 truy\u1ec1n th\u00f4ng hi\u1ec7n c\u00f3, tin t\u01b0\u1edfng r\u1eb1ng v\u1edbi nh\u1eefng quan h\u1ec7 nh\u01b0 v\u1eady s\u1ebd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c ngay.\u00a0L\u1ed7i\u00a0\u201c\u0111\u1ed5 t\u1ed9i\u201d<\/em>,\u00a0\u0111\u1ed5 l\u1ed7i cho nguy\u00ean nh\u00e2n kh\u00e1ch quan, do c\u00e1c \u0111\u01a1n v\u1ecb, ban, ng\u00e0nh li\u00ean quan, cho c\u1ea5p tr\u00ean v\u00e0 cho \u201cc\u00e1c th\u1ebf l\u1ef1c th\u00f9 \u0111\u1ecbch\u201d b\u00f4i nh\u1ecd\u2026 Th\u1eadm ch\u00ed khi s\u1ef1 v\u1ee5 x\u1ea3y ra, m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n c\u00f3 xu h\u01b0\u1edbng x\u1eed l\u00fd b\u1eb1ng c\u00e1ch m\u1eddi v\u00e0 nh\u1edd c\u00e1c c\u01a1 quan b\u00e1o ch\u00ed, c\u00e1c KOLs, hot facebooker \u0111\u0103ng b\u00e0i \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng l\u1ea1i d\u01b0 lu\u1eadn nh\u1eb1m thanh minh, t\u00f4 v\u1ebd h\u1ed9 m\u00ecnh. C\u00e1ch l\u00e0m n\u00e0y c\u00f3 th\u1ec3 x\u1eed l\u00fd \u0111\u01b0\u1ee3c s\u1ef1 c\u1ed1 tr\u01b0\u1edbc m\u1eaft nh\u01b0ng ph\u00e1t sinh nguy c\u01a1 \u201cm\u00e2u thu\u1eabn\u201d v\u00e0\u00a0\u201ctr\u1ea3 \u0111\u0169a\u201d\u00a0k\u00e9o d\u00e0i t\u1eeb nhi\u1ec1u di\u1ec5n \u0111\u00e0n kh\u00e1c nhau tr\u00ean MXH. C\u00f3 nh\u1eefng doanh nghi\u1ec7p c\u00f2n nhanh ch\u00f3ng l\u1eadp nhi\u1ec1u trang th\u00f4ng tin \u0111i\u1ec7n t\u1eed, fanpage ri\u00eang \u0111\u1ec3 ph\u00e1t t\u00e1n th\u00f4ng tin c\u00f3 l\u1ee3i. \u0110i\u1ec1u n\u00e0y c\u0169ng ch\u1ec9 \u0111em l\u1ea1i l\u1ee3i \u00edch tr\u01b0\u1edbc m\u1eaft,\u00a0v\u00ec\u00a0s\u1ebd\u00a0l\u00e0m m\u1ea5t \u0111i s\u1ef1 kh\u00e1ch quan trong m\u1eaft c\u1ee7a d\u01b0 lu\u1eadn, kh\u00e1ch h\u00e0ng\u2026<\/p>\n

\n\n\n\n
Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 trong v\u00f2ng 12 gi\u1edd, k\u1ec3 t\u1eeb khi nh\u1eefng t\u00edn hi\u1ec7u \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n v\u00e0 k\u00e9o d\u00e0i \u0111\u1ebfn 24 gi\u1edd.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

V\u00ec v\u1eady, c\u1ea7n x\u00e1c \u0111\u1ecbnh \u201cchung s\u1ed1ng\u201d v\u1edbi c\u00e1c t\u00e1c \u0111\u1ed9ng nhi\u1ec1u chi\u1ec1u c\u1ee7a truy\u1ec1n th\u00f4ng MXH\u00a0\u0111\u1ec3 gi\u1ea3m b\u1edbt th\u00e1ch th\u1ee9c, khai th\u00e1c th\u00eam c\u01a1 h\u1ed9i. Kh\u00f4ng n\u00ean coi truy\u1ec1n th\u00f4ng\u00a0MXH\u00a0l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng, l\u00e0 \u201cnguy c\u01a1\u201d \u0111\u1ec3 t\u1eadp trung v\u00e0o \u201cch\u1ebf t\u00e0i\u201d x\u1eed l\u00fd truy\u1ec1n th\u00f4ng, m\u00e0 qu\u00ean gi\u1ea3i quy\u1ebft c\u0103n nguy\u00ean c\u1ee7a kh\u1ee7ng ho\u1ea3ng. Theo \u0111\u00f3, quy tr\u00ecnh x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng qua c\u00e1c b\u01b0\u1edbc.\u00a0Th\u1ee9 nh\u1ea5t<\/em>, ph\u1ea3i ph\u1ee7 \u0111\u1ecbnh th\u00f4ng tin ti\u00eau c\u1ef1c b\u1eb1ng s\u1ef1 th\u1eadt, d\u00f9ng s\u1ef1 th\u1eadt \u0111\u1ec3 n\u00f3i v\u00e0 th\u1eeba nh\u1eadn sai l\u1ea7m.\u00a0Th\u1ee9 hai<\/em>, t\u1ea1o ra nhi\u1ec1u th\u00f4ng tin t\u00edch c\u1ef1c \u0111\u1ec3 l\u00e0m m\u1edd th\u00f4ng tin ti\u00eau c\u1ef1c.\u00a0Th\u1ee9 ba<\/em>, gi\u1ea3m th\u00f4ng tin ti\u00eau c\u1ef1c b\u1eb1ng s\u1eeda ch\u1eefa sai l\u1ea7m.\u00a0Th\u1ee9 t\u01b0<\/em>, ch\u1ee7 \u0111\u1ed9ng minh b\u1ea1ch th\u00f4ng tin kh\u00f4ng n\u00e9 tr\u00e1nh.\u00a0Th\u1ee9 n\u0103m<\/em>, tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt trong qu\u00e1 tr\u00ecnh x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng. S\u1eed d\u1ee5ng t\u01b0 v\u1ea5n ph\u00e1p l\u00fd, m\u1eddi lu\u1eadt s\u01b0.<\/p>\n

Khi x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n n\u00ean nh\u1edb \u201cph\u01b0\u01a1ng ch\u00e2m\u201d:\u00a0\u201cTh\u00e1i \u0111\u1ed9 quan tr\u1ecdng h\u01a1n tr\u00ecnh \u0111\u1ed9\u201d.<\/em>\u00a0\u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n vai tr\u00f2 v\u00e0 b\u1ea3n l\u0129nh c\u1ee7a ng\u01b0\u1eddi nh\u1eadn tr\u00e1ch nhi\u1ec7m x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng trong qu\u1ea3n tr\u1ecb h\u00ecnh \u1ea3nh v\u00e0 x\u1eed l\u00fd th\u00f4ng tin.\u00a0Khi x\u1eed l\u00fd \u201cs\u1ef1 c\u1ed1\u201d truy\u1ec1n th\u00f4ng, c\u1ea7n ch\u1ee7 \u0111\u1ed9ng th\u00f4ng tin \u0111\u1ec3 \u0111\u1ec1 cao t\u00ednh minh b\u1ea1ch, n\u00eau cao tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m, th\u00e1i \u0111\u1ed9 c\u1ea7u th\u1ecb, ch\u00e2n th\u00e0nh.\u00a0C\u1ea7n ph\u00e2n bi\u1ec7t gi\u1eefa nh\u1eefng v\u1ee5 vi\u1ec7c quan tr\u1ecdng, g\u00e2y kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng tr\u00ean di\u1ec7n r\u1ed9ng v\u1edbi nh\u1eefng \u201cs\u1ef1 c\u1ed1\u201d nh\u1ecf, nh\u1ea5t th\u1eddi \u0111\u1ec3 tr\u00e1nh phung ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0o x\u1eed l\u00fd c\u00e1c s\u1ef1 v\u1ee5 v\u1ee5n v\u1eb7t.<\/p>\n

\u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c,\u00a0c\u1ea7n \u0111\u01b0a th\u00eam y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 \u201cr\u1ee7i ro truy\u1ec1n th\u00f4ng\u201d v\u00e0o kh\u00e2u \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i trong qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch, k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0, s\u1ea3n xu\u1ea5t kinh doanh. Nh\u1edd \u0111\u00f3, khi x\u1ea3y ra s\u1ef1 v\u1ee5 s\u1ebd c\u00f3 ngay ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft, bi\u1ebfn \u201cnguy\u201d th\u00e0nh \u201cc\u01a1\u201d, t\u1eadn d\u1ee5ng vi\u1ec7c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u1ec1 s\u1ef1 minh b\u1ea1ch, c\u1ea7u th\u1ecb, v\u1ec1 th\u00e1i \u0111\u1ed9 quy\u1ebft t\u00e2m c\u1ee7a \u0111\u01a1n v\u1ecb\u2026<\/p>\n

X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1\u00a0t\u1eeb g\u00f3c \u0111\u1ed9 truy\u1ec1n th\u00f4ng, m\u00e0 ph\u1ea3i x\u1eed l\u00fd c\u0103n nguy\u00ean c\u1ee7a kh\u1ee7ng ho\u1ea3ng. Vi\u1ec7c n\u00e0y c\u1ea7n c\u00f3 gi\u1ea3i ph\u00e1p c\u0103n c\u01a1, c\u1ea7n nhi\u1ec1u th\u1eddi gian, v\u00ec v\u1eady r\u1ea5t c\u1ea7n c\u00f3 s\u1ef1 b\u00ecnh t\u0129nh, c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft ngay t\u1eeb ngu\u1ed3n nguy\u00ean nh\u00e2n kh\u1edfi ph\u00e1t v\u1ea5n \u0111\u1ec1. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c c\u1ea7n c\u00f3 b\u1ed9 ph\u1eadn t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng, ph\u00e1p l\u00fd, k\u1ef9 thu\u1eadt c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u00f9ng th\u1ea3o lu\u1eadn, \u0111\u1ec1 ra h\u01b0\u1edbng gi\u1ea3i quy\u1ebft khi g\u1eb7p s\u1ef1 c\u1ed1. V\u1ec1 ph\u00eda c\u00e1 nh\u00e2n, n\u00ean qu\u1ea3n tr\u1ecb h\u00ecnh \u1ea3nh, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1ea3nh sinh ho\u1ea1t \u0111\u1eddi t\u01b0, h\u1ea1n ch\u1ebf v\u00e0 ki\u1ec3m so\u00e1t vi\u1ec7c \u0111\u01b0a h\u00ecnh \u1ea3nh sinh ho\u1ea1t, \u00fd ki\u1ebfn c\u00e1 nh\u00e2n l\u00ean MXH.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u00f3 nguy\u00ean nh\u00e2n ch\u1ee7 quan v\u00e0 kh\u00e1ch quan, n\u00f3i kh\u00e1c \u0111i l\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb c\u1ea3 nguy\u00ean nh\u00e2n b\u00ean trong – n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c, \u0111\u01a1n v\u1ecb v\u00e0 nguy\u00ean nh\u00e2n b\u00ean ngo\u00e0i. \u1ee8ng x\u1eed v\u1edbi th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (MXH) v\u00e0 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng sao cho […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194,214],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4965"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4965"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4965\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}