{"id":4977,"date":"2023-11-29T06:25:40","date_gmt":"2023-11-29T06:25:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=4977"},"modified":"2023-12-14T23:02:29","modified_gmt":"2023-12-14T23:02:29","slug":"xu-ly-khung-hoang-truyen-thong-5-vi-du-dien-hinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xu-ly-khung-hoang-truyen-thong-5-vi-du-dien-hinh.html","title":{"rendered":"X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng: 5 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh"},"content":{"rendered":"

B\u1ea3n ch\u1ea5t c\u1ee7a s\u1ef1 vi\u1ec7c r\u1ea5t ph\u1ee9c t\u1ea1p, th\u1ebf nh\u01b0ng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng, th\u00ec \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1ch ph\u1ea3n h\u1ed3i v\u00e0 x\u1eed l\u00fd c\u00e1c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng n\u00e0y.<\/p>\n

M\u1eb7c d\u00f9 \u0111\u00e3 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i tr\u00ean r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a cu\u1ed9c tranh c\u00e3i, th\u1ebf nh\u01b0ng CEO Mark Zuckerberg v\u1eabn nh\u1eadn kh\u00f4ng \u00edt ch\u1ec9 tr\u00edch v\u00e0 ph\u00e0n n\u00e0n khi m\u1ed9t kho\u1ea3ng th\u1eddi gian sau m\u1edbi \u0111\u1ee9ng l\u00ean xin l\u1ed7i, v\u00e0 th\u1eadm ch\u00ed c\u00f2n tr\u1ef1c ti\u1ebfp l\u1edd \u0111i m\u1ed9t s\u1ed1 th\u00f4ng tin quan tr\u1ecdng.<\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean Mark c\u00f3 c\u00e1ch x\u1eed l\u00fd nh\u1eadn nhi\u1ec1u ch\u1ec9 tr\u00edch. Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi Mark, 5 v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y v\u1ec1 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng s\u1ebd g\u1ee3i \u00fd gi\u00fap b\u1ea1n m\u1ed9t s\u1ed1 c\u00e1ch x\u1eed l\u00fd hi\u1ec7u qu\u1ea3.<\/p>\n

1. Adidas x\u1eed l\u00fd s\u1ef1 c\u1ed1 ti\u00eau \u0111\u1ec1 email nh\u1ea1y c\u1ea3m<\/strong><\/p>\n

Trong chi\u1ebfn d\u1ecbch marketing , Adidas g\u1eedi m\u1ed9t email qu\u1ea3ng b\u00e1 \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi tham gia cu\u1ed9c \u0111ua marathon Boston Marathon v\u1edbi ti\u00eau \u0111\u1ec1 \u201cCh\u00fac m\u1eebng, b\u1ea1n \u0111\u00e3 s\u1ed1ng s\u00f3t qua Boston Marathon!\u201d, qu\u00ean m\u1ea5t vi\u1ec7c d\u00f2ng ti\u00eau \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi li\u00ean t\u01b0\u1edfng \u0111\u1ebfn v\u1ee5 kh\u1ee7ng b\u1ed1 n\u1ed5 bom n\u0103m 2013 trong ch\u00ednh cu\u1ed9c \u0111ua Boston Marathon.<\/div>\n

Sau khi m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ch\u1ec9 ra \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng n\u00e0y, ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a Adidas, Maria Culp, \u0111\u00e3 ngay l\u1eadp t\u1ee9c l\u00ean ti\u1ebfng nh\u1eadn l\u1ed7i \u0111\u1ebfn c\u00f4ng ch\u00fang: \u201cCh\u00fang t\u00f4i r\u1ea5t ti\u1ebfc khi kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea1y c\u1ea3m c\u1ee7a ti\u00eau \u0111\u1ec1 email \u0111\u01b0\u1ee3c g\u1eedi v\u00e0o h\u00f4m th\u1ee9 Ba. Th\u00e0nh th\u1eadt xin l\u1ed7i m\u1ecdi ng\u01b0\u1eddi\u201d.<\/p>\n

L\u1eddi xin l\u1ed7i \u0111\u00fang l\u00fac, ch\u00e2n th\u00e0nh v\u00e0 \u0111i \u0111\u00fang tr\u1ecdng t\u00e2m n\u00e0y \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng t\u00ecnh v\u00e0 tha th\u1ee9 c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Quan tr\u1ecdng nh\u1ea5t, n\u00f3 ng\u0103n ch\u1eb7n \u0111\u01b0\u1ee3c nh\u1eefng s\u1ef1 c\u1ed1 c\u00f3 th\u1ec3 b\u1ecb k\u00e9o theo t\u1eeb d\u00f2ng ti\u00eau \u0111\u1ec1 email n\u00e0y.<\/p>\n

2. Taco Bell c\u00f4ng khai c\u00f4ng th\u1ee9c b\u00ed m\u1eadt<\/strong><\/p>\n

\"\"N\u0103m 2011, c\u00f4ng ty Taco Bell (th\u01b0\u01a1ng hi\u1ec7u Yum! Brands) \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1n ki\u1ec7n v\u1ec1 th\u00e0nh ph\u1ea7n trong s\u1ea3n ph\u1ea9m th\u1ecbt. Theo \u0111\u00f3, s\u1ea3n ph\u1ea9m th\u1ecbt b\u00f2 t\u1ea9m \u01b0\u1edbp s\u1eb5n c\u1ee7a Taco Bell b\u1ecb c\u00e1o bu\u1ed9c ch\u1ec9 ch\u1ee9a 35% th\u1ecbt b\u00f2, \u00e1m ch\u1ec9 Taco Bell \u0111\u00e3 qu\u1ea3ng c\u00e1o gian d\u1ed1i.<\/div>\n

\u0110\u1ec3 \u0111\u00e1p l\u1ea1i nh\u1eefng c\u00e1o bu\u1ed9c n\u00e0y, Taco Bell \u0111\u01b0a ra r\u1ea5t nhi\u1ec1u b\u00e0i ph\u00e1t bi\u1ec3u v\u00e0 cho ra m\u1eaft c\u00e1c video th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c quy tr\u00ecnh t\u1ea1o ra s\u1ea3n ph\u1ea9m th\u1ecbt b\u00f2 t\u1ea9m \u01b0\u1edbp. Theo \u0111\u00f3, s\u1ea3n ph\u1ea9m ch\u1ee9a 88% th\u1ecbt b\u00f2 v\u00e0 12% l\u00e0 c\u00e1c \u201cnguy\u00ean li\u1ec7u b\u00ed m\u1eadt\u201d. Kh\u00f4ng ch\u1ec9 v\u1eady, Taco Bell c\u00f2n m\u1ea1nh d\u1ea1n chia s\u1ebb c\u00e1c nguy\u00ean li\u1ec7u b\u00ed m\u1eadt n\u00e0y.<\/p>\n

Ngay l\u1eadp t\u1ee9c, v\u1ee5 ki\u1ec7n ch\u1ea5m d\u1ee9t. CEO Grey Creed c\u1ee7a Yum! Brands cho bi\u1ebft nh\u1eefng b\u01b0\u1edbc \u0111i n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 ch\u1ea5t l\u01b0\u1ee3ng th\u1ecbt b\u00f2 t\u1ea9m \u01b0\u1edbp c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 t\u00ednh trung th\u1ef1c c\u1ee7a qu\u1ea3ng c\u00e1o. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ph\u1ea3n h\u1ed3i r\u1ea5t hi\u1ec7u qu\u1ea3, ph\u1ee7 s\u00f3ng tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n, nhanh ch\u00f3ng v\u00e0 ho\u00e0n to\u00e0n minh b\u1ea1ch cho nh\u1eefng cu\u1ed9c tranh c\u00e3i.<\/p>\n

3. Virgin Galactic tr\u1edf m\u00ecnh sau tai n\u1ea1n ch\u1ebft ng\u01b0\u1eddi<\/strong><\/p>\n

N\u0103m 2014, Virgin Galactic th\u1ef1c hi\u1ec7n c\u00fa bay th\u1eed m\u00e1y bay du l\u1ecbch kh\u00f4ng gian t\u1ea1i sa m\u1ea1c Mojave. S\u1ef1 c\u1ed1 b\u1ea5t th\u01b0\u1eddng x\u1ea3y ra khi\u1ebfn m\u00e1y bay r\u01a1i, m\u1ed9t phi c\u00f4ng t\u1eed vong v\u00e0 m\u1ed9t ng\u01b0\u1eddi kh\u00e1c b\u1ecb th\u01b0\u01a1ng.<\/div>\n

CEO Richard Branson \u0111\u00e3 ngay l\u1eadp t\u1ee9c t\u00ecm hi\u1ec3u s\u1ef1 vi\u1ec7c, vi\u1ebft m\u1ed9t th\u00f4ng \u0111i\u1ec7p ng\u1eafn b\u00e0y t\u1ecf s\u1ef1 th\u01b0\u01a1ng ti\u1ebfc v\u00e0 \u0111\u00edch th\u00e2n bay \u0111\u1ebfn hi\u1ec7n tr\u01b0\u1eddng v\u1ee5 vi\u1ec7c \u0111\u1ec3 g\u1eb7p nh\u1eefng ng\u01b0\u1eddi li\u00ean quan. Sau \u0111\u00f3, \u00f4ng vi\u1ebft th\u00eam m\u1ed9t b\u00e0i \u0111\u0103ng d\u00e0i h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, th\u1ec3 hi\u1ec7n s\u1ef1 b\u1ea5t ng\u1edd, gi\u1ea3i th\u00edch ho\u00e0n c\u1ea3nh, c\u00e1ch gi\u1ea3i quy\u1ebft v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p \u0111\u1ec3 nh\u1eefng s\u1ef1 vi\u1ec7c t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng x\u1ea3y ra trong t\u01b0\u01a1ng lai.<\/p>\n

C\u00e1ch gi\u1ea3i quy\u1ebft nh\u00e2n v\u0103n c\u1ee7a Branson \u0111\u00e3 chinh ph\u1ee5c nhi\u1ec1u ng\u01b0\u1eddi khi \u00f4ng s\u1eb5n s\u00e0ng b\u1ecf t\u1ea5t c\u1ea3 m\u1ecdi vi\u1ec7c \u0111ang dang d\u1edf \u0111\u1ec3 \u0111\u00edch th\u00e2n \u0111i \u0111\u1ebfn hi\u1ec7n tr\u01b0\u1eddng. Kh\u00f4ng ch\u1ec9 v\u1eady, nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a \u00f4ng ch\u00e2n th\u00e0nh, k\u1ecbp th\u1eddi v\u00e0 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin \u0111\u1ebfn c\u00f4ng ch\u00fang.<\/p>\n

4. JetBlue gi\u1ea3i quy\u1ebft s\u1ef1 c\u1ed1 h\u1ee7y chuy\u1ebfn bay<\/strong><\/p>\n

N\u0103m 2007, m\u1ed9t tr\u1eadn b\u00e3o tuy\u1ebft kh\u1ed5ng l\u1ed3 c\u00e0n qu\u00e9t b\u1edd \u0110\u00f4ng n\u01b0\u1edbc M\u1ef9, khi\u1ebfn h\u00e3ng h\u00e0ng kh\u00f4ng JetBlue ph\u1ea3i h\u1ee7y h\u01a1n 1000 chuy\u1ebfn bay trong 5 ng\u00e0y. H\u00e0nh \u0111\u1ed9ng n\u00e0y khi\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 gi\u1eadn d\u1eef.<\/p>\n

Tuy nhi\u00ean CEO David Neeleman \u0111\u00e3 c\u00f3 c\u00e1ch ph\u1ea3n \u1ee9ng r\u1ea5t t\u1ed1t. Thay v\u00ec \u0111\u1ed5 l\u1ed7i th\u1eddi ti\u1ebft v\u00e0 \u0111\u01b0a ra nh\u1eefng ph\u1ea3n h\u1ed3i m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c, \u00f4ng \u0111\u00e3 vi\u1ebft m\u1ed9t b\u1ee9c th\u01b0 xin l\u1ed7i \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 gi\u1edbi thi\u1ec7u m\u1ed9t b\u1ea3n \u201cquy\u1ec1n l\u1ee3i kh\u00e1ch h\u00e0ng\u201d m\u1edbi, k\u00e8m theo nh\u1eefng kho\u1ea3n b\u1ed3i th\u01b0\u1eddng v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng JetBlue s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u1ec3 gi\u00fap \u0111\u1ee1 cho c\u00e1c h\u00e0nh kh\u00e1ch trong nh\u1eefng chuy\u1ebfn bay b\u1ecb h\u1ee7y.<\/p>\n

M\u1eb7c d\u00f9 ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1eabn c\u00f2n kh\u00e1 d\u1eef d\u1ed9i, th\u1ebf nh\u01b0ng Neeleman \u0111\u00e3 th\u1eb3ng th\u1eafn \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng sai l\u1ea7m c\u1ee7a c\u00f4ng ty, th\u1ea5u hi\u1ec3u nh\u1eefng b\u1ea5t ti\u1ec7n kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u01b0a ra nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 xoa d\u1ecbu t\u00ecnh h\u00ecnh v\u00e0 gi\u00fap \u0111\u1ee1 h\u1ecd.<\/p>\n

5. Cadbury t\u1ea1m ng\u1eebng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n<\/strong><\/p>\n

N\u0103m 2003, nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t chocolate Cadbury t\u1ea1i Mumbai \u0111\u00e3 ph\u00e1t hi\u1ec7n hai thanh chocolate c\u00f3 ch\u1ee9a d\u00f2i. Khi \u1ea5y, Cadbury kh\u00f4ng ph\u1ea3n \u1ee9ng \u0111\u00fang c\u00e1ch, t\u1ea1o n\u00ean l\u00e0n s\u00f3ng ph\u1ea3n \u0111\u1ed1i tr\u00ean kh\u1eafp c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, vi ph\u1ea1m ti\u00eau chu\u1ea9n c\u1ee7a FDA (C\u1ee5c qu\u1ea3n l\u00fd Th\u1ef1c ph\u1ea9m v\u00e0 D\u01b0\u1ee3c ph\u1ea9m Hoa K\u1ef3).<\/p>\n

Sau \u0111\u00f3 v\u00e0i tu\u1ea7n, \u0111\u1ed9i ng\u0169 marketing c\u1ee7a Cadbury \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh g\u1ee1 t\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng (v\u00e0o \u0111\u00fang m\u00f9a cao \u0111i\u1ec3m t\u0103ng doanh thu cho c\u00f4ng ty) v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch \u0111\u00e0o t\u1ea1o cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. \u0110\u1ed3ng th\u1eddi, c\u00f4ng ty c\u0169ng th\u1ef1c hi\u1ec7n tu s\u1eeda, ki\u1ec3m tra to\u00e0n b\u1ed9 d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t v\u00e0 l\u01b0u tr\u1eef.<\/p>\n

Cadbury m\u1ea5t \u0111\u1ebfn 4 th\u00e1ng \u0111\u1ec3 ho\u00e0n th\u00e0nh nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y. Tuy nhi\u00ean khi m\u1ecdi th\u1ee9 \u0111\u00e3 tr\u1edf l\u1ea1i, Cadbury \u0111\u00e3 c\u1ee9u v\u00e3n \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh trong m\u1eaft c\u00f4ng ch\u00fang v\u00e0 b\u1eaft \u0111\u1ea7u l\u1ea1i c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. C\u00f4ng ty li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n nh\u1eefng quy tr\u00ecnh n\u00e0y cho \u0111\u1ebfn khi ng\u0103n ch\u1eb7n ho\u00e0n to\u00e0n kh\u1ea3 n\u0103ng t\u00e1i di\u1ec5n c\u1ee7a s\u1ef1 c\u1ed1 tr\u00ean.<\/p>\n

Ch\u00fang ta th\u01b0\u1eddng hay n\u00f3i, ph\u00f2ng b\u1ec7nh h\u01a1n ch\u1eefa b\u1ec7nh. C\u0169ng nh\u01b0 v\u1eady, vi\u1ec7c ph\u00f2ng ch\u1ed1ng nh\u1eefng th\u1ea3m h\u1ecda truy\u1ec1n th\u00f4ng lu\u00f4n t\u1ed1t h\u01a1n vi\u1ec7c gi\u1ea3i quy\u1ebft m\u1edb r\u1eafc r\u1ed1i n\u00e0y. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i bao gi\u1edd vi\u1ec7c \u0111\u1ec1u theo \u00fd mu\u1ed1n. N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, h\u00e3y h\u1ecdc h\u1ecfi 5 t\u1ea5m g\u01b0\u01a1ng tr\u00ean \u0111\u00e2y \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p \u0111\u00fang \u0111\u1eafn v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t cho ch\u00ednh m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea3n ch\u1ea5t c\u1ee7a s\u1ef1 vi\u1ec7c r\u1ea5t ph\u1ee9c t\u1ea1p, th\u1ebf nh\u01b0ng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng, th\u00ec \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1ch ph\u1ea3n h\u1ed3i v\u00e0 x\u1eed l\u00fd c\u00e1c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng n\u00e0y. M\u1eb7c d\u00f9 \u0111\u00e3 \u0111\u01b0a ra l\u1eddi xin l\u1ed7i tr\u00ean r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194,214],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4977"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4977"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4977\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}