{"id":4984,"date":"2023-11-29T18:04:35","date_gmt":"2023-11-29T18:04:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=4984"},"modified":"2023-12-21T10:05:04","modified_gmt":"2023-12-21T03:05:04","slug":"bai-hoc-rut-ra-tu-nhung-thuong-vu-xu-ly-khung-hoang-truyen-thong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bai-hoc-rut-ra-tu-nhung-thuong-vu-xu-ly-khung-hoang-truyen-thong.html","title":{"rendered":"B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb nh\u1eefng \u201cth\u01b0\u01a1ng v\u1ee5\u201d x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng"},"content":{"rendered":"

C\u00e1c s\u1ef1 ki\u1ec7n kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng: Th\u00e1ng n\u00e0o c\u0169ng x\u1ea3y ra<\/h3>\n

Theo th\u1ed1ng k\u00ea 7 th\u00e1ng \u0111\u1ea7u n\u0103m nay, t\u1ea1i Vi\u1ec7t Nam, trong m\u1ed9t th\u00e1ng, c\u00f3 \u00edt nh\u1ea5t m\u1ed9t s\u1ef1 ki\u1ec7n kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng x\u1ea3y ra, v\u00e0 th\u01b0\u1eddng nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u00f3 thu h\u00fat r\u1ea5t nhi\u1ec1u gi\u1ea5y m\u1ef1c c\u1ee7a gi\u1edbi b\u00e1o ch\u00ed.<\/p>\n

T\u1ed5ng c\u1ed9ng \u0111\u1ebfn nay \u0111\u00e3 c\u00f3 h\u01a1n 110 s\u1ef1 ki\u1ec7n kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng tr\u1ea3i d\u00e0i \u1edf 23 ng\u00e0nh h\u00e0ng kh\u00e1c nhau, \u0111\u1ebfn t\u1eeb 73 th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng s\u1ef1 ki\u1ec7n nh\u01b0 v\u1eady \u0111\u00e3 thu h\u00fat \u0111\u1ebfn 4 tri\u1ec7u t\u1ed5ng b\u00ecnh lu\u1eadn, \u0111\u00e2y l\u00e0 m\u1ed9t con s\u1ed1 qu\u00e1 \u201ckh\u1ee7ng\u201d, t\u1ea1o ra r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng lu\u00f4n “r\u00ecnh r\u1eadp” c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 \u201c\u0111\u1ed1i ph\u00f3\u201d \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng c\u01a1n b\u00e3o kh\u1ee7ng ho\u1ea3ng n\u00e0y?<\/p>\n

Ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng<\/h3>\n

N\u1ebfu nh\u01b0 ng\u00e0y tr\u01b0\u1edbc, c\u00e1c\u00a0th\u01b0\u01a1ng hi\u1ec7u\u00a0c\u00f3 th\u1ec3 ch\u1eadm r\u00e3i quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u1ea7n ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng ngay l\u1eadp t\u1ee9c kh\u00f4ng. Th\u00ec ng\u00e0y nay, nh\u1edd c\u00f3 m\u1ea1ng x\u00e3 h\u1ed9i, kh\u1ee7ng ho\u1ea3ng c\u00f3 th\u1ec3 b\u00f9ng l\u00ean trong \u0111\u00eam v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd ngay l\u1eadp t\u1ee9c ph\u1ea3n \u1ee9ng gay g\u1eaft. V\u00ec th\u1ebf, \u0111\u1ed9ng th\u00e1i ch\u1eadm r\u00e3i quy\u1ebft \u0111\u1ecbnh s\u1ebd kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p. Thay v\u00e0o \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng \u0111\u1ec3 ph\u1ea3n \u1ee9ng th\u1eadt nhanh ch\u00f3ng. Nghi\u00ean c\u1ee9u cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\u00a0ngay l\u1eadp t\u1ee9c \u0111\u01b0a ra m\u1ed9t l\u1eddi xin l\u1ed7i ch\u00e2n th\u00e0nh<\/strong>\u00a0v\u00e0 thuy\u1ebft ph\u1ee5c s\u1ebd v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng nhanh h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3n \u1ee9ng ch\u1eadm ch\u1ea1p.<\/p>\n

L\u1ea5y v\u00ed d\u1ee5 t\u1eeb scandal c\u1ee7a chu\u1ed7i nh\u00e0 h\u00e0ng b\u00ecnh d\u00e2n Mexico Chipotle. M\u00f9a thu n\u0103m 2015, Chipotle b\u1ecb ph\u00e1t hi\u1ec7n c\u00f3 khu\u1ea9n E. Coli trong th\u1ee9c \u0103n. H\u1ecd ngay l\u1eadp t\u1ee9c \u0111\u00f3ng c\u1eeda h\u01a1n 40 c\u1eeda h\u00e0ng v\u00e0 \u0111\u01b0a ra m\u1ed9t tuy\u00ean b\u1ed1 ch\u00ednh th\u1ee9c. Trong tuy\u00ean b\u1ed1 c\u1ee7a m\u00ecnh, c\u00f4ng ty \u0111\u01b0a ra k\u1ebft qu\u1ea3 ki\u1ec3m tra c\u1ee7a Trung t\u00e2m ki\u1ec3m so\u00e1t v\u00e0 ph\u00f2ng ng\u1eeba d\u1ecbch b\u1ec7nh Hoa K\u1ef3 v\u00e0 c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch ng\u0103n ch\u1eb7n nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai.<\/p>\n

L\u01b0\u1ee3ng th\u1eddi gian x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em><\/figcaption><\/figure>\n

Nh\u1edd \u0111\u00f3, Chipotle gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1ee3c thi\u1ec7t h\u1ea1i m\u00e0 v\u1ee5 b\u00ea b\u1ed1i n\u00e0y g\u00e2y ra. D\u1eef li\u1ec7u \u0111o \u0111\u01b0\u1ee3c v\u1ec1 ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi Chipotle tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng qu\u00e1 t\u1ec7 nh\u01b0 nh\u1eefng cu\u1ed9c kh\u1ee7ng ho\u1ea3ng kh\u00e1c.<\/p>\n

H\u00e0i h\u01b0\u1edbc nh\u1ea5t c\u00f3 th\u1ec3<\/h3>\n

M\u1ed9t trong nh\u1eefng vi\u1ec7c kh\u00f3 kh\u0103n khi x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c\u00a0c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu hi\u1ec3u sai, b\u1ea1n s\u1ebd \u0111\u01b0a ra m\u1ed9t ph\u1ea3n h\u1ed3i sai l\u1ea7m khi\u1ebfn kh\u1ee7ng ho\u1ea3ng b\u00f9ng l\u00ean thay v\u00ec d\u1eadp t\u1eaft ch\u00fang. V\u00e0 \u0111\u00f4i khi, s\u1ef1 h\u00e0i h\u01b0\u1edbc c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng qu\u00ean \u0111i b\u00ea b\u1ed1i v\u00e0 \u0111\u1ed3ng c\u1ea3m h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Khi KFC g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1ec1 chu\u1ed7i cung \u1ee9ng khi\u1ebfn c\u00e1c c\u1eeda h\u00e0ng \u1edf Anh kh\u00f4ng c\u00f3 th\u1ecbt g\u00e0 \u0111\u1ec3 b\u00e1n, h\u1ecd ngay l\u1eadp t\u1ee9c \u0111\u01b0a ra ph\u1ea3n h\u1ed3i v\u00f4 c\u00f9ng h\u00e0i h\u01b0\u1edbc. H\u1ecd \u0111\u0103ng m\u1ed9t qu\u1ea3ng c\u00e1o 2 trang tr\u00ean m\u1ed9t t\u1ea1p ch\u00ed \u1edf Anh, thay \u0111\u1ed5i t\u00ean m\u00ecnh th\u00e0nh \u201cFCK\u201d, t\u1ef1 ch\u1ebf gi\u1ec5u s\u1ef1 c\u1ed1 c\u1ee7a m\u00ecnh. \u201cKhi \u0111\u1eddi cho b\u1ea1n m\u1ed9t qu\u1ea3 chanh, h\u00e3y bi\u1ebfn n\u00f3 th\u00e0nh n\u01b0\u1edbc chanh\u201d. \u0110\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec1u KFC \u0111\u00e3 l\u00e0m, bi\u1ebfn m\u1ed9t kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u ti\u1ec1m t\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn th\u1eafng trong truy\u1ec1n th\u00f4ng. Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a KFC l\u00e0 m\u1ed9t b\u00ea b\u1ed1i th\u00fa v\u1ecb nh\u1ea5t trong cu\u1ed9c nghi\u00ean c\u1ee9u. G\u1ea7n 2\/3 nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 s\u1ef1 c\u1ed1 cung \u1ee9ng g\u00e0 c\u1ee7a KFC l\u00e0 t\u00edch c\u1ef1c.<\/p>\n

Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a KFC l\u00e0 m\u1ed9t b\u00ea b\u1ed1i th\u00fa v\u1ecb nh\u1ea5t trong cu\u1ed9c nghi\u00ean c\u1ee9u<\/em><\/figcaption><\/figure>\n

\u0110\u1eebng s\u1ee3 \u0111\u1ed1i tho\u1ea1i<\/h3>\n

Cu\u1ed1i , Dove \u0111\u0103ng m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u1edbi h\u00ecnh \u1ea3nh ng\u01b0\u1eddi ph\u1ee5 n\u1eef da \u0111en bi\u1ebfn th\u00e0nh da tr\u1eafng \u0111\u1ec3 tr\u1edf n\u00ean s\u1ea1ch s\u1ebd h\u01a1n. Ngay l\u1eadp t\u1ee9c, c\u01a1n b\u00e3o ch\u1ec9 tr\u00edch \u0111\u1ed5 \u1eadp xu\u1ed1ng \u0111\u1ea7u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Kh\u00f4ng ch\u1ea7n ch\u1eeb, Dove \u0111\u01b0a ra l\u1eddi xin l\u1ed7i c\u00f4ng khai tr\u00ean Facebook v\u00e0 Twitter, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp v\u1ec1 nh\u1eefng \u0111i\u1ec1u khi\u1ebfn h\u1ecd b\u1ee9c x\u00fac<\/em><\/figcaption><\/figure>\n

Kh\u00f4ng ch\u1ea7n ch\u1eeb, Dove \u0111\u01b0a ra l\u1eddi xin l\u1ed7i c\u00f4ng khai tr\u00ean Facebook v\u00e0 Twitter, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp v\u1ec1 nh\u1eefng \u0111i\u1ec1u khi\u1ebfn h\u1ecd b\u1ee9c x\u00fac. L\u1eddi k\u00eau g\u1ecdi \u0111\u1ed1i tho\u1ea1i kh\u00f4ng x\u00f3a \u0111\u01b0\u1ee3c sai l\u1ea7m c\u1ee7a Dove, nh\u01b0ng n\u00f3 \u0111\u00e3 gi\u00fap h\u1ecd gi\u1ea3m thi\u1ec3u thi\u1ec7t h\u1ea1i v\u00e0 b\u00ea b\u1ed1i ch\u1ec9 k\u00e9o d\u00e0i trong s\u00e1u tu\u1ea7n. Ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i kh\u1ee7ng ho\u1ea3ng c\u00f3 th\u1ec3 k\u1ebft th\u00fac nhanh ch\u00f3ng nh\u01b0 th\u1ebf. V\u00ec v\u1eady, l\u1eddi xin l\u1ed7i c\u1ee7a Dove \u00edt nh\u1ea5t \u0111\u00e3 xoa d\u1ecbu \u0111\u01b0\u1ee3c s\u1ef1 t\u1ee9c gi\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng th\u1ebf n\u00e0o?<\/h3>\n

Theo quan s\u00e1t, 110 cu\u1ed9c kh\u1ee7ng ho\u1ea3ng c\u1ee7a 73 th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m nay, \u0111a ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ecdn c\u00e1ch gi\u1eef im l\u1eb7ng, \u0111\u1ec3 kh\u1ee7ng ho\u1ea3ng t\u1ef1 l\u1eafng xu\u1ed1ng. C\u00e1ch x\u1eed l\u00fd n\u00e0y c\u00f3 l\u1ebd s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng cu\u1ed9c kh\u1ee7ng ho\u1ea3ng nh\u1ecf. C\u00f2n l\u1ea1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u00ecm c\u00e1ch \u0111\u01b0a ra th\u00f4ng tin ch\u00ednh th\u1ed1ng qua ph\u1ea3n h\u1ed3i tr\u00ean b\u00e1o ch\u00ed ho\u1eb7c gi\u1ea3i quy\u1ebft m\u00e2u thu\u1eabn v\u1edbi ch\u00ednh ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 th\u1ec3 th\u1ea5y, c\u00f3 r\u1ea5t nhi\u1ec1u kh\u1ee7ng ho\u1ea3ng xu\u1ea5t ph\u00e1t t\u1eeb ch\u00ednh c\u00e1ch h\u00e0nh x\u1eed c\u1ee7a nh\u00e3n h\u00e0ng, khi m\u00e0 s\u1ef1 vi\u1ec7c c\u00f3 th\u1ec3 th\u1ea5y l\u00e0 kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ch\u00fa \u00fd, nh\u01b0ng ch\u00ednh c\u00e1ch x\u1eed l\u00fd ch\u1eb3ng m\u1ea5y kh\u00f4n ngoan \u0111\u00e3 khi\u1ebfn sai l\u1ea7m n\u1ed1i ti\u1ebfp sai l\u1ea7m v\u00e0 t\u1ea1o ra nh\u1eefng scandal kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n

C\u00e1ch x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng kh\u00f4n kh\u00e9o s\u1ebd quy\u1ebft \u0111\u1ecbnh “s\u1ed1 ph\u1eadn” sau n\u00e0y c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure>\n

Kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o mong mu\u1ed1n g\u1eb7p kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 x\u1ea3y ra b\u1ea5t k\u00ec l\u00fac n\u00e0o. Vi\u1ec7c t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean l\u00e0m l\u00e0 bi\u1ebft ch\u00ednh x\u00e1c ngu\u1ed3n c\u01a1n c\u1ee7a b\u00ea b\u1ed1i, v\u00e0 quan tr\u1ecdng h\u01a1n, hi\u1ec3u c\u00e1ch \u0111\u1ec3 k\u00ecm h\u00e3m n\u00f3. Khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 tin r\u1eb1ng d\u00f9 c\u00f3 g\u1eb7p kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, b\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n k\u1ecbch b\u1ea3n \u0111\u1ec3 ph\u1ea3n \u1ee9ng v\u00e0 v\u01b0\u1ee3t qua n\u00f3 nhanh nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c s\u1ef1 ki\u1ec7n kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng: Th\u00e1ng n\u00e0o c\u0169ng x\u1ea3y ra Theo th\u1ed1ng k\u00ea 7 th\u00e1ng \u0111\u1ea7u n\u0103m nay, t\u1ea1i Vi\u1ec7t Nam, trong m\u1ed9t th\u00e1ng, c\u00f3 \u00edt nh\u1ea5t m\u1ed9t s\u1ef1 ki\u1ec7n kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng x\u1ea3y ra, v\u00e0 th\u01b0\u1eddng nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u00f3 thu h\u00fat r\u1ea5t nhi\u1ec1u gi\u1ea5y m\u1ef1c c\u1ee7a gi\u1edbi b\u00e1o ch\u00ed. T\u1ed5ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194,214],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4984"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4984"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4984\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}