{"id":4991,"date":"2023-11-30T00:59:42","date_gmt":"2023-11-30T00:59:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=4991"},"modified":"2023-12-21T10:09:43","modified_gmt":"2023-12-21T03:09:43","slug":"bai-hoc-tu-khung-hoang-truyen-thong-cua-vietnam-airlines","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bai-hoc-tu-khung-hoang-truyen-thong-cua-vietnam-airlines.html","title":{"rendered":"B\u00e0i h\u1ecdc t\u1eeb kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u1ee7a Vietnam Airlines"},"content":{"rendered":"

Sau 89 ng\u00e0y, Vi\u1ec7t Nam kh\u00f4ng ph\u00e1t hi\u1ec7n m\u1ed9t b\u1ec7nh nh\u00e2n n\u00e0o d\u01b0\u01a1ng t\u00ednh v\u1edbi SARS-CoV-2 trong c\u1ed9ng \u0111\u1ed3ng th\u00ec n\u1ed7i lo s\u1ee3 Covid-19 \u0111\u00e3 quay tr\u1edf l\u1ea1i.<\/strong><\/p>\n

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Tuy nhi\u00ean, l\u1ea7n n\u00e0y s\u1ef1 vi\u1ec7c li\u00ean quan \u0111\u1ebfn H\u00e3ng h\u00e0ng Kh\u00f4ng Qu\u1ed1c gia Vi\u1ec7t Nam (VNA) v\u00e0 ch\u00fang ta \u0111\u1ec1u th\u1ea5y s\u1ef1 vi\u1ec7c \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng v\u1ec1 truy\u1ec1n th\u00f4ng \u0111\u1ed1i v\u1edbi H\u00e3ng.<\/p>\n

Trong nh\u1eefng ng\u00e0y qua, t\u00f4i \u0111\u00e3 theo d\u00f5i c\u00e1ch VNA ph\u1ea3n \u1ee9ng v\u1edbi s\u1ef1 vi\u1ec7c c\u0169ng nh\u01b0 nhi\u1ec1u quan \u0111i\u1ec3m v\u00e0 lu\u1ed3ng \u00fd ki\u1ebfn khen ch\u00ea kh\u00e1c nhau tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. S\u1eafc th\u00e1i c\u00e1c b\u00e0i vi\u1ebft v\u00e0 \u00fd ki\u1ebfn \u0111a s\u1ed1 l\u00e0 ti\u00eau c\u1ef1c. Trong \u0111\u00f3 c\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn ch\u1ec9 tr\u00edch c\u00e1ch l\u00e0m c\u1ee7a VNA c\u0169ng nh\u01b0 th\u00e1i \u0111\u1ed9 c\u1ee7a h\u00e3ng trong s\u1ef1 vi\u1ec7c n\u00e0y.<\/p>\n

C\u00e1 nh\u00e2n t\u00f4i cho r\u1eb1ng ngay t\u1eeb \u0111\u1ea7u VNA \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng kh\u00e1 b\u00e0i b\u1ea3n. C\u00e1ch l\u00e0m n\u00e0y cho th\u1ea5y H\u00e3ng mong mu\u1ed1n x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 tri\u1ec7t \u0111\u1ec3 v\u00e0 g\u1ecdn g\u00e0ng \u0111\u1ec3 b\u1ea3o v\u1ec7 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p. Ch\u1eafc ch\u1eafn r\u1eb1ng VNA \u0111\u00e3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n b\u1edfi nh\u1eefng chuy\u00ean gia c\u00f3 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng.<\/p>\n

Tuy nhi\u00ean, d\u00f9 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 b\u00e0i b\u1ea3n nh\u01b0ng qu\u00e1 tr\u00ecnh th\u1ef1c thi l\u1ea1i thi\u1ebfu s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng, c\u1ea9n th\u1eadn v\u00e0 ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng n\u00ean \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch. Cho \u0111\u1ebfn nay, th\u1ef1c t\u1ebf ch\u1ee9ng minh r\u1eb1ng chi\u1ebfn d\u1ecbch n\u00e0y kh\u00f4ng th\u00e0nh c\u00f4ng, \u00edt nh\u1ea5t v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng. Kh\u00f4ng nh\u1eefng H\u00e3ng kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u1ec1 truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n t\u1ea1o ra hi\u1ec7u \u1ee9ng ng\u01b0\u1ee3c.<\/p>\n

V\u1edbi nh\u1eefng th\u00f4ng tin \u0111\u00e3 c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i, t\u00f4i c\u00f3 v\u00e0i chia s\u1ebb v\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng. Qua \u0111\u00f3, ch\u00fang ta c\u00f3 th\u1ec3 r\u00fat ra m\u1ed9t s\u1ed1 kinh nghi\u1ec7m v\u00e0 b\u00e0i h\u1ecdc ri\u00eang cho doanh nghi\u1ec7p \/ t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh.<\/p>\n

Tr\u01b0\u1edbc ti\u00ean, ch\u00fang ta c\u00f9ng nh\u00ecn l\u1ea1i m\u1ed9t s\u1ed1 m\u1ed1c th\u1eddi gian v\u00e0 di\u1ec5n bi\u1ebfn quan tr\u1ecdng:<\/p>\n

\u0110I\u1ec0U G\u00cc \u0110\u00c3 X\u1ea2Y RA?<\/strong><\/h2>\n

Ng\u00e0y 30\/11<\/u><\/em><\/strong><\/p>\n

TP HCM x\u00e1c \u0111\u1ecbnh 2 tr\u01b0\u1eddng h\u1ee3p m\u1eafc Covid-19, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 nam b\u1ec7nh nh\u00e2n 1342 \u2013 ti\u1ebfp vi\u00ean c\u1ee7a h\u00e3ng h\u00e0ng kh\u00f4ng Vietnam Airlines. C\u00f4ng t\u00e1c truy v\u1ebft cho th\u1ea5y b\u1ec7nh nh\u00e2n n\u00e0y vi ph\u1ea1m quy \u0111\u1ecbnh c\u00e1ch ly t\u1ea1i khu c\u00e1ch ly t\u1eadp trung, d\u1eabn \u0111\u1ebfn b\u1ecb l\u00e2y nhi\u1ec5m. Sau \u0111\u00f3, trong th\u1eddi gian t\u1ef1 c\u00e1ch ly t\u1ea1i nh\u00e0, anh kh\u00f4ng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh t\u1ef1 c\u00e1ch ly v\u00e0 ti\u1ebfp x\u00fac g\u1ea7n v\u1edbi 3 ng\u01b0\u1eddi kh\u00e1c. H\u1ec7 qu\u1ea3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111\u00e3 b\u1ecb l\u00e2y virus SARS-CoV-2 v\u00e0 tr\u1edf th\u00e0nh b\u1ec7nh nh\u00e2n 1347.<\/p>\n

Ng\u00e0y 2\/12<\/u><\/em><\/strong><\/p>\n

Trong m\u1ed9t cu\u1ed9c trao \u0111\u1ed5i v\u1edbi Zing.vn, \u0111\u1ea1i di\u1ec7n Vietnam Airlines cho bi\u1ebft H\u00e3ng \u0111\u00e1nh gi\u00e1 ti\u1ebfp vi\u00ean n\u00e0y \u0111\u00e3 vi ph\u1ea1m nghi\u00eam tr\u1ecdng c\u00e1c quy \u0111\u1ecbnh v\u1ec1 c\u00e1ch ly c\u1ee7a c\u1ea3 Nh\u00e0 n\u01b0\u1edbc l\u1eabn c\u1ee7a Vietnam Airlines. \u201cCh\u1eafc ch\u1eafn sau khi ho\u00e0n t\u1ea5t c\u00e1c th\u1ee7 t\u1ee5c c\u00e1ch ly, ti\u1ebfp vi\u00ean n\u00e0y s\u1ebd b\u1ecb k\u1ef7 lu\u1eadt. T\u1ed5ng c\u00f4ng ty c\u0169ng \u0111ang \u0111\u00e1nh gi\u00e1, l\u00e0m r\u00f5 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi li\u00ean quan\u201d.<\/p>\n

V\u1ec1 ch\u00ednh s\u00e1ch cho ti\u1ebfp vi\u00ean v\u1ec1 nh\u00e0 ch\u1ec9 sau 4-5 ng\u00e0y c\u00e1ch ly t\u1eadp trung, \u0111\u1ea1i di\u1ec7n Vietnam Airlines cho bi\u1ebft h\u00e3ng v\u1eabn \u0111ang \u00e1p d\u1ee5ng v\u00e0 ch\u01b0a c\u00f3 k\u1ebf ho\u1ea1ch \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch n\u00e0y. \u201cN\u1ebfu t\u1ea5t c\u1ea3 t\u1ed5 bay \u0111\u1ec1u ph\u1ea3i\u00a0c\u00e1ch ly \u0111\u1ee7 14\u00a0ng\u00e0y \u1edf C\u1ee7 Chi, b\u1ea5t k\u1ec3 x\u00e9t nghi\u1ec7m bao nhi\u00eau l\u1ea7n \u00e2m t\u00ednh, th\u00ec ch\u00fang t\u00f4i ch\u1ec9 bay \u0111\u01b0\u1ee3c v\u00e0i ng\u00e0y l\u00e0 h\u1ebft phi c\u00f4ng\u201d, \u0111\u1ea1i di\u1ec7n h\u00e3ng chia s\u1ebb.<\/p>\n

Ch\u00ednh ph\u00e1t ng\u00f4n n\u00e0y sau \u0111\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau \u0111\u1ec1 c\u1ee7a nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng l\u1edbn g\u00e2y ra c\u00e1c ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ed1i v\u1edbi VNA. Nhi\u1ec1u \u00fd ki\u1ebfn ph\u1ea3n \u0111\u1ed1i vi\u1ec7c H\u00e3ng ch\u1ec9 quan t\u00e2m l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p m\u00e0 kh\u00f4ng quan t\u00e2m t\u1edbi s\u1ef1 an to\u00e0n c\u1ee7a c\u1ea3 c\u1ed9ng \u0111\u1ed3ng. Th\u1eadm ch\u00ed c\u0169ng \u0111\u00e3 c\u00f3 m\u1ed9t v\u00e0i\u00a0t\u1edd b\u00e1o\u00a0\u0111\u1eb7t v\u1ea5n \u0111\u1ec1 v\u1ec1 vi\u1ec7c VNA b\u1ea5t ch\u1ea5p quy \u0111\u1ecbnh ph\u00f2ng d\u1ecbch li\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 \u0111\u01b0\u1ee3c thi\u00ean v\u1ecb do h\u00e3ng l\u00e0 DN nh\u00e0 n\u01b0\u1edbc.<\/p>\n

Ch\u1ec9 v\u00e0i ti\u1ebfng sau \u0111\u00f3, m\u1ed9t s\u1ed1 b\u00e1o c\u00f3 \u0111i\u1ec1u ch\u1ec9nh ti\u00eau \u0111\u1ec1 v\u00e0 thay c\u1ee5m t\u1eeb \u201cphi c\u00f4ng\u201d b\u1eb1ng \u201ct\u1ed5 bay\u201d. M\u1ed9t s\u1ed1 t\u1edd kh\u00e1c th\u00ec \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i to\u00e0n b\u1ed9 ti\u00eau \u0111\u1ec1.<\/p>\n

C\u0169ng trong ng\u00e0y 2\/12, L\u00e3nh \u0111\u1ea1o Vietnam Airlines \u0111\u00e3\u00a0ra quy\u1ebft\u00a0\u0111\u1ecbnh\u00a0t\u1ea1m\u00a0\u0111\u00ecnh ch\u1ec9\u00a0c\u00f4ng t\u00e1c\u00a015 ng\u00e0y \u0111\u1ed1i v\u1edbi \u0110o\u00e0n tr\u01b0\u1edfng\u00a0\u0110o\u00e0n Ti\u1ebfp vi\u00ean Vietnam Airlines v\u00e0 Ph\u00f3 \u0111o\u00e0n tr\u01b0\u1edfng, Tr\u01b0\u1edfng Ban qu\u1ea3n l\u00fd c\u01a1 s\u1edf l\u01b0u tr\u00fa, c\u00e1ch ly t\u1eadp trung ph\u00eda Nam \u0111\u1ec3 l\u00e0m r\u00f5 tr\u00e1ch nhi\u1ec7m trong v\u1ee5 vi\u1ec7c b\u1ec7nh nh\u00e2n Covid-19 1342 vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh c\u00e1ch ly.\u00a0Tr\u00ean\u00a0website\u00a0c\u1ee7a H\u00e3ng, VNA ph\u00e1t \u0111i th\u00f4ng c\u00e1o\u00a0xin l\u1ed7i\u00a0v\u00ec s\u1ef1 vi\u1ec7c kh\u00f4ng mong mu\u1ed1n do ti\u1ebfp vi\u00ean kh\u00f4ng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh c\u00e1ch ly.<\/p>\n

T\u1eeb chi\u1ec1u t\u1ed1i ng\u00e0y 2\/12, ti\u1ebfp vi\u00ean v\u00e0 nh\u00e2n vi\u00ean Vietnam Airlines \u0111\u1ed3ng lo\u1ea1t\u00a0treo hashtag\u00a0#WeApologize tr\u00ean Facebook, thay m\u1eb7t \u0111\u1ed3ng nghi\u1ec7p xin l\u1ed7i c\u1ed9ng \u0111\u1ed3ng v\u1ec1 vi\u1ec7c l\u00e0m l\u00e2y lan COVID-19.<\/p>\n

Ng\u00e0y 3\/12<\/u><\/strong><\/em><\/p>\n

Theo\u00a0CafeF, VNA \u0111\u00e3 c\u00f3 th\u00f4ng b\u00e1o n\u1ed9i b\u1ed9 v\u1ec1 vi\u1ec7c \u0111\u00e3 c\u00f3 tr\u01b0\u1eddng h\u1ee3p ti\u1ebfp vi\u00ean b\u1ecb d\u00ed thu\u1ed1c l\u00e1 ch\u00e1y d\u1edf v\u00e0o b\u1ea3 vai khi \u0111ang m\u1eb7c \u0111\u1ed3ng ph\u1ee5c ch\u1edd \u0111\u00e8n \u0111\u1ecf, nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p kh\u00e1c b\u1ecb mi\u1ec7t th\u1ecb. Vi\u1ec7c ti\u1ebfp vi\u00ean c\u1ee7a h\u00e3ng m\u1eb7c \u0111\u1ed3ng ph\u1ee5c di chuy\u1ec3n \u1edf c\u00e1c n\u01a1i c\u00f4ng c\u1ed9ng trong th\u1eddi \u0111i\u1ec3m n\u00e0y l\u00e0 r\u1ea5t nh\u1ea1y c\u1ea3m, th\u1eadm ch\u00ed nguy c\u01a1 m\u1ea5t an to\u00e0n.<\/p>\n

M\u1eb7c d\u00f9 ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 li\u1ec7u c\u00e1c tr\u01b0\u1eddng h\u1ee3p ti\u1ebfp vi\u00ean b\u1ecb l\u0103ng m\u1ea1 v\u00e0 \u0111e d\u1ecda c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o ho\u1eb7c c\u00f3 \u0111\u00fang hay kh\u00f4ng, lo\u1ea1t b\u00e0i n\u00e0y \u0111\u00e3 ph\u1ea7n n\u00e0o l\u00e0m cho c\u1ed9ng \u0111\u1ed9ng m\u1ea1ng ph\u1ea3i ch\u00f9n tay khi c\u00f3 \u00fd \u0111\u1ecbnh ti\u1ebfp t\u1ee5c \u201cn\u00e9m \u0111\u00e1\u201d VNA.<\/p>\n

C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u1ea1y m\u1ed9t lo\u1ea1t c\u00e1c\u00a0b\u00e0i vi\u1ebft\u00a0n\u00f3i v\u1ec1 vi\u1ec7c VNA \u0111\u1ed3ng lo\u1ea1t treo hashtag #WeApologize thay m\u1eb7t b\u1ec7nh nh\u00e2n 1342 xin l\u1ed7i v\u1ec1 vi\u1ec7c l\u00e2y lan COVID-19 ra c\u1ed9ng \u0111\u1ed3ng.\u00a0B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111\u0103ng c\u00e1c d\u00f2ng tr\u1ea1ng th\u00e1i tr\u00ean Facebook \u1ee7ng h\u1ed9 VNA.<\/p>\n

M\u1ecdi vi\u1ec7c c\u00f3 v\u1ebb \u0111ang di\u1ec5n ti\u1ebfn thu\u1eadn l\u1ee3i th\u00ec xu\u1ea5t hi\u1ec7n m\u1ed9t b\u00e0i vi\u1ebft tr\u00ean Facebook c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0\u1ee3c cho l\u00e0 nh\u00e2n vi\u00ean c\u1ee7a H\u00e3ng v\u1edbi ti\u00eau \u0111\u1ec1 \u201cCh\u00fang t\u00f4i l\u00e0 ai?\u201d.\u00a0B\u00e0i \u0111\u0103ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a h\u00e3ng Vietnam Airlines chung tay xin l\u1ed7i c\u1ed9ng \u0111\u1ed3ng v\u1ec1 sai l\u1ea7m c\u1ee7a \u0111\u1ed3ng nghi\u1ec7p ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t l\u1eddi xin l\u1ed7i thi\u1ebfu ch\u00e2n th\u00e0nh, k\u1ec3 c\u00f4ng. Hi\u1ec7n ch\u01b0a c\u00f3 b\u1ea5t c\u1ee9 ngu\u1ed3n tin c\u00f3 tr\u00e1ch nhi\u1ec7m n\u00e0o x\u00e1c nh\u1eadn \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 ph\u00e1t ng\u00f4n c\u1ee7a nh\u00e2n vi\u00ean VNA nh\u01b0ng b\u00e0i \u0111\u0103ng l\u1eadp t\u1ee9c v\u1ea5p ph\u1ea3i\u00a0ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c.<\/p>\n

Nhi\u1ec1u t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng tr\u00ean Facebook ch\u1ea1y c\u00e1c b\u00e0i vi\u1ebft v\u1edbi hashtag #Chungtoilaai nh\u1eb1m\u00a0ph\u1ea3n \u0111\u1ed1i\u00a0c\u00e1ch l\u00e0m c\u1ee7a VNA. Ngo\u00e0i c\u00e1c b\u00e0i vi\u1ebft ph\u1ea3n \u0111\u1ed1i, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f2n d\u00f9ng h\u00ecnh \u1ea3nh ch\u1ebf di\u1ec5u (memes) ho\u1eb7c th\u1eadm ch\u00ed \u0111\u01b0a c\u00e1c d\u00f2ng tr\u1ea1ng th\u00e1i s\u1eed d\u1ee5ng hashtag #Chungtoilaai mang t\u00ednh ch\u1ea5t b\u1eaft trend gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.<\/p>\n

Ng\u00e0y 4\/12<\/u><\/strong><\/em><\/p>\n

Chi\u1ec1u 4\/12, Th\u1ee9 tr\u01b0\u1edfng B\u1ed9 Giao th\u00f4ng v\u1eadn t\u1ea3i (GTVT) L\u00ea Anh Tu\u1ea5n k\u00fd v\u00e0 ph\u00e1t \u0111i v\u0103n b\u1ea3n h\u1ecfa t\u1ed1c y\u00eau c\u1ea7u Vietnam Airlines\u00a0ki\u1ec3m \u0111i\u1ec3m\u00a0r\u00f5 tr\u00e1ch nhi\u1ec7m li\u00ean quan \u0111\u1ebfn v\u1ee5 ti\u1ebfp vi\u00ean nhi\u1ec5m COVID-19 vi ph\u1ea1m quy \u0111\u1ecbnh c\u00e1ch ly.<\/p>\n

C\u00c1CH X\u1eec L\u00dd KH\u1ee6NG HO\u1ea2NG<\/strong><\/h2>\n

\u00c1p d\u1ee5ng Khung l\u00fd\u00a0thuy\u1ebft truy\u1ec1n th\u00f4ng trong kh\u1ee7ng ho\u1ea3ng d\u1ef1a tr\u00ean t\u00ecnh hu\u1ed1ng\u00a0(SCCT) c\u1ee7a Gi\u00e1o s\u01b0 Timothy Coombs ph\u00e1t tri\u1ec3n n\u0103m 2007, ch\u00fang ta th\u1ea5y VNA \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng nh\u01b0 sau:<\/p>\n

1. Xin l\u1ed7i v\u00e0 gi\u1ea3i th\u00edch (Excuse & Justification)<\/em><\/strong><\/p>\n

Ngay sau khi c\u00f3 th\u00f4ng tin v\u1ec1 ca 1342, \u0111\u1ea1i di\u1ec7n c\u1ee7a h\u00e3ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng ph\u00e1t \u0111i th\u00f4ng c\u00e1o xin l\u1ed7i xin l\u1ed7i. \u201cVietnam Airlines ch\u00e2n th\u00e0nh xin l\u1ed7i v\u00ec s\u1ef1 vi\u1ec7c kh\u00f4ng mong mu\u1ed1n khi c\u00f3 ca l\u00e2y \u00a0nhi\u1ec5m Sars-CoV-2 t\u1eeb ti\u1ebfp vi\u00ean c\u1ee7a H\u00e3ng do kh\u00f4ng tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh c\u00e1ch ly\u201d. Trong th\u00f4ng c\u00e1o kh\u1eb3ng \u0111inh H\u00e3ng \u0111\u00e3 l\u00e0m \u0111\u00fang theo h\u01b0\u1edbng d\u1eabn c\u00f3 li\u00ean quan. Trong \u0111\u00f3 c\u00f3 \u0111o\u1ea1n:<\/p>\n

\u201cTh\u1ef1c hi\u1ec7n theo h\u01b0\u1edbng d\u1eabn t\u1ea1i v\u0103n b\u1ea3n s\u1ed1 3951\/CV-BC\u0110 c\u1ee7a Ban ch\u1ec9 \u0111\u1ea1o qu\u1ed1c gia ph\u00f2ng ch\u1ed1ng d\u1ecbch Covid-19 v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p c\u00e1ch ly \u0111\u1ed1i v\u1edbi t\u1ed5 bay c\u1ee7a c\u00e1c H\u00e3ng H\u00e0ng kh\u00f4ng, trong \u0111\u00f3 c\u00f3 Vietnam Airlines, ti\u1ebfp vi\u00ean D.V.H c\u1ee7a H\u00e3ng sau khi c\u00e1ch ly t\u1eadp trung v\u00e0 l\u1ea5y m\u1eabu x\u00e9t nghi\u1ec7m theo quy \u0111\u1ecbnh \u0111\u00e3 c\u00f3 k\u1ebft qu\u1ea3 x\u00e9t nghi\u1ec7m \u0111\u1ee7 2 l\u1ea7n \u00e2m t\u00ednh v\u00e0 \u0111\u01b0\u1ee3c ph\u00e9p v\u1ec1 n\u01a1i c\u01b0 tr\u00fa \u0111\u1ec3 ti\u1ebfp t\u1ee5c c\u00e1ch ly theo quy \u0111\u1ecbnh.\u201d<\/p>\n

Ti\u1ebfp theo th\u00f4ng c\u00e1o c\u0169ng kh\u1eb3ng \u0111\u1ecbnh \u201cVi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u00e1ch ly t\u1eadp trung v\u00e0 c\u00e1ch ly t\u1ea1i n\u01a1i c\u01b0 tr\u00fa lu\u00f4n \u0111\u01b0\u1ee3c Vietnam Airlines qu\u00e1n tri\u1ec7t \u0111\u1ebfn t\u1eebng c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean. Tuy nhi\u00ean, do c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd, gi\u00e1m s\u00e1t c\u1ee7a Ban qu\u1ea3n l\u00fd khu c\u00e1ch ly t\u1eadp trung \u0110o\u00e0n Ti\u1ebfp vi\u00ean Vietnam Airlines ph\u00eda Nam \u2013 115 H\u1ed3ng H\u00e0, Ph\u01b0\u1eddng 2, Qu\u1eadn T\u00e2n B\u00ecnh v\u00e0 \u00fd th\u1ee9c ch\u1ee7 quan c\u00e1 nh\u00e2n, ti\u1ebfp vi\u00ean D.V.H \u0111\u00e3 vi ph\u1ea1m quy \u0111\u1ecbnh c\u00e1ch ly l\u00e0 ti\u1ebfp x\u00fac v\u1edbi \u0111\u1ed3ng nghi\u1ec7p, b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n trong qu\u00e1 tr\u00ecnh c\u00e1ch ly t\u1eadp trung v\u00e0 t\u1ea1i n\u01a1i c\u01b0 tr\u00fa, \u0111\u00e3 l\u00e2y nhi\u1ec5m virus cho ng\u01b0\u1eddi kh\u00e1c.\u201d<\/p>\n

B\u1eb1ng c\u00e1ch vi\u1ebft n\u00e0y, n\u1ed9i dung l\u1eddi xin l\u1ed7i th\u1ef1c ra l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m gi\u1ea3m nh\u1eb9 tr\u00e1ch nhi\u1ec7m c\u1ee7a H\u00e3ng \u0111\u1ed1i v\u1edbi s\u1ef1 vi\u1ec7c x\u1ea3y ra th\u00f4ng qua vi\u1ec7c \u201c\u0111\u01b0a\u201d tr\u00e1ch nhi\u1ec7m sang Ban qu\u1ea3n l\u00fd khu c\u00e1ch ly t\u1eadp trung \u0110o\u00e0n Ti\u1ebfp vi\u00ean Vietnam Airlines ph\u00eda Nam v\u00e0 c\u00e1 nh\u00e2n ti\u1ebfp vi\u00ean vi ph\u1ea1m.<\/p>\n

Ngay l\u1eadp t\u1ee9c, l\u1eddi xin l\u1ed7i n\u00e0y v\u1ea5p ph\u1ea3i ph\u1ea3n \u1ee9ng c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi v\u00ec l\u00fd do \u201ckh\u00f4ng th\u1eadt t\u00e2m\u201d v\u00e0 c\u1ea7u th\u1ecb. Ngo\u00e0i ra nhi\u1ec1u ng\u01b0\u1eddi c\u0169ng \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 vai tr\u00f2 v\u00e0 tr\u00e1ch nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u v\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a H\u00e3ng khi n\u1ed9i dung th\u00f4ng c\u00e1o kh\u00f4ng \u0111\u1ec1 c\u1eadp g\u00ec \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n

2. Tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n (Victimage)<\/em><\/strong><\/p>\n

N\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c Victimage l\u00e0 nh\u1eafc nh\u1edf v\u1edbi c\u00e1c b\u00ean c\u00f3 li\u00ean quan r\u1eb1ng DN c\u0169ng l\u00e0 m\u1ed9t n\u1ea1n nh\u1eadn c\u1ee7a s\u1ef1 vi\u1ec7c. Trong cu\u1ed9c trao \u0111\u1ed5i v\u1edbi Caf\u00e9F ng\u00e0y 3\/12, m\u1ed9t \u0111\u1ea1i di\u1ec7n c\u1ee7a Vietnam Airlines \u0111\u00e3 x\u00e1c nh\u1eadn c\u00f3 th\u00f4ng tin v\u1ec1 vi\u1ec7c nhi\u1ec1u ti\u1ebfp vi\u00ean b\u1ecb mi\u1ec7t th\u1ecb, l\u0103ng m\u1ea1, \u0111e do\u1ea1, g\u1eb7p ph\u1ea3i h\u00e0nh vi x\u1ea5u t\u1eeb m\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng\u2026 Theo v\u1ecb n\u00e0y cho bi\u1ebft, hi\u1ec7n c\u00e1c \u0111\u01a1n v\u1ecb ch\u1ee9c n\u0103ng c\u1ee7a h\u00e3ng \u0111\u00e3 c\u00f3 nh\u1eefng khuy\u1ebfn c\u00e1o \u0111\u1ed1i v\u1edbi ti\u1ebfp vi\u00ean \u0111\u1ec3 tr\u00e1nh g\u1eb7p ph\u1ea3i c\u00e1c h\u00e0nh vi ti\u00eau c\u1ef1c.<\/p>\n

3. Nh\u1eafc l\u1ea1i nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p (Reminder)<\/em><\/strong><\/p>\n

M\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng do VNA \u00e1p d\u1ee5ng \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng Employee Advocacy (hay c\u00f2n g\u1ecdi l\u00e0 V\u1eadn \u0111\u1ed9ng Nh\u00e2n vi\u00ean) \u0111\u1ec3 nh\u1eafc l\u1ea1i nh\u1eefng vi\u1ec7c t\u1ed1t m\u00e0 VNA \u0111\u00e3 l\u00e0m trong giai \u0111o\u1ea1n b\u00f9ng ph\u00e1t d\u1ecbch COVID-19. \u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m nh\u1eb1m x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat nh\u00e2n t\u00e0i ho\u1eb7c k\u00eau g\u1ecdi s\u1ef1 \u0111o\u00e0n k\u1ebft trong giai \u0111o\u1ea1n doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n th\u00f4ng qua ti\u1ebfng n\u00f3i t\u1eeb ch\u00ednh nh\u1eefng nh\u00e2n vi\u00ean trong m\u1ed9t t\u1ed5 ch\u1ee9c.<\/p>\n

4. Third-party endorsement (KOLs)<\/em><\/strong><\/p>\n

T\u00f4i kh\u00f4ng c\u00f3 th\u00f4ng tin \u0111\u1ec3 kh\u1eb3ng \u0111inh vi\u1ec7c m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean ti\u1ebfng b\u00eanh v\u1ef1c VNA l\u00e0 h\u00e0nh \u0111\u1ed9ng mang t\u00ednh t\u1ef1 ph\u00e1t c\u1ee7a c\u00e1 nh\u00e2n hay \u0111\u01b0\u1ee3c H\u00e3ng \u201cg\u1eedi g\u1eafm\u201d. Tuy nhi\u00ean ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y vi\u1ec7c d\u00f9ng KOLs nh\u01b0 m\u1ed9t b\u00ean th\u1ee9 3 \u0111\u1ec3 l\u00ean ti\u1ebfng \u1ee7ng h\u1ed9 doanh nghi\u1ec7p trong kh\u1ee7ng ho\u1ea3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ng\u00e0y c\u00e0ng nhi\u1ec1u. V\u1edbi t\u1ea7m \u1ea3nh h\u01b0\u1edfng, uy t\u00edn c\u0169ng nh\u01b0 \u0111\u1ed9 ph\u1ee7 c\u1ee7a KOLs, doanh nghi\u1ec7p hy v\u1ecdng nh\u1eefng ng\u01b0\u1eddi n\u00e0y s\u1ebd c\u00f3 th\u1ec3 d\u1eabn d\u1eaft d\u01b0 lu\u1eadn v\u00e0 quan \u0111i\u1ec3m c\u1ee7a c\u00f4ng ch\u00fang, c\u0169ng nh\u01b0 \u0111\u01b0a ra c\u00e1c \u00fd ki\u1ebfn mang t\u00ednh chuy\u00ean m\u00f4n \u0111\u1ec3 thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp theo kh\u00f4ng n\u1eb1m n\u1eb1m trong Khung l\u00fd thuy\u1ebft truy\u1ec1n th\u00f4ng trong kh\u1ee7ng ho\u1ea3ng d\u1ef1a tr\u00ean t\u00ecnh hu\u1ed1ng (SCCT) c\u1ee7a Gi\u00e1o s\u01b0 Timothy Coombs.<\/p>\n

5. Im l\u1eb7ng<\/em><\/strong><\/p>\n

Khi chi\u1ebfn d\u1ecbch #WeApologize b\u1ecb hi\u1ec7u \u1ee9ng ng\u01b0\u1ee3c, t\u00f4i kh\u00f4ng th\u1ea5y nh\u00e2n vi\u00ean c\u1ee7a VNA chia s\u1ebb th\u00eam c\u00e1c d\u00f2ng tr\u1ea1ng th\u00e1i c\u00f9ng hashtag n\u00e0y n\u1eefa. B\u00e0i vi\u1ebft c\u1ee7a ng\u01b0\u1eddi \u0111\u01b0\u1ee3c cho l\u00e0 kh\u01a1i ngu\u1ed3n cho l\u00e0n s\u00f3ng #Chungtoilaai c\u0169ng \u0111\u01b0\u1ee3c \u1ea9n (ho\u1eb7c x\u00f3a) kh\u1ecfi profile c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng. Ph\u00eda VNA c\u0169ng kh\u00f4ng c\u00f3 th\u00eam b\u1ea5t k\u1ef3 ph\u00e1t bi\u1ec3u n\u00e0o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n

B\u00c0I H\u1eccC<\/h2>\n

B\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t s\u1ef1 c\u1ed1, v\u1ee5 vi\u1ec7c n\u00e0y \u0111\u00e3 b\u1ecb \u0111\u1ea9y l\u00ean th\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng v\u1ec1 truy\u1ec1n th\u00f4ng c\u1ee7a VNA. Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y cho ta nhi\u1ec1u b\u00e0i h\u1ecdc trong \u0111\u00f3 n\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 1) Vai tr\u00f2 c\u1ee7a l\u00e3nh \u0111\u1ea1o trong kh\u1ee7ng ho\u1ea3ng, 2) Ph\u00e1t ng\u00f4n trong kh\u1ee7ng ho\u1ea3ng, v\u00e0 3) C\u00e1ch th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh Employee Advocacy.<\/p>\n

T\u00f4i s\u1ebd kh\u00f4ng n\u00f3i nhi\u1ec1u v\u1ec1 vai tr\u00f2 c\u1ee7a l\u00e3nh \u0111\u1ea1o trong kh\u1ee7ng ho\u1ea3ng c\u0169ng nh\u01b0 c\u00e1ch ph\u00e1t ng\u00f4n trong kh\u1ee7ng ho\u1ea3ng v\u00ec \u0111i\u1ec1u n\u00e0y \u0111\u00e3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ec1 c\u1eadp. \u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, h\u01a1n n\u1eefa l\u00e0 doanh nghi\u1ec7p v\u1edbi 86% v\u1ed1n nh\u00e0 n\u01b0\u1edbc nh\u01b0 VNA, vi\u1ec7c ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u \u0111\u1ee9ng ra nh\u1eadn tr\u00e1ch nhi\u1ec7m tr\u01b0\u1edbc c\u00f4ng ch\u00fang c\u00f3 l\u1ebd l\u00e0 \u0111i\u1ec1u kh\u00f3 x\u1ea3y ra. T\u00f4i cho r\u1eb1ng m\u1ed9t ph\u1ea7n l\u00e0 do c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u1ee7a VNA, m\u1ed9t ph\u1ea7n c\u0169ng c\u00f3 th\u1ec3 l\u00e0 do t\u01b0 duy l\u00e3nh \u0111\u1ea1o. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00fang v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn trong n\u01b0\u1edbc m\u00e0 \u0111\u00fang v\u1edbi c\u1ea3 nhi\u1ec1u t\u1eadp \u0111o\u00e0n c\u1ee7a n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

T\u00f4i c\u00f2n nh\u1edb 8 ng\u00e0y sau khi x\u1ea3y ra v\u1ee5 ch\u00e1y C\u00f4ng ty R\u1ea1ng \u0110\u00f4ng, doanh nghi\u1ec7p n\u00e0y m\u1edbi g\u1eedi th\u01b0 xin l\u1ed7i \u0111\u1ebfn \u0111\u1ebfn ch\u1ee7 t\u1ecbch TP H\u00e0 N\u1ed9i c\u00f9ng m\u1ed9t s\u1ed1 l\u00e3nh \u0111\u1ea1o qu\u1eadn, ph\u01b0\u1eddng v\u00e0 c\u00e1c c\u01a1 quan, tr\u01b0\u1eddng h\u1ecdc v\u00e0 nh\u00e2n d\u00e2n ph\u01b0\u1eddng Thanh Xu\u00e2n Trung, ph\u01b0\u1eddng H\u1ea1 \u0110\u00ecnh. Trong th\u01b0 ch\u1ec9 n\u00eau \u201cs\u1ef1 c\u1ed1 h\u1ecfa ho\u1ea1n x\u1ea3y ra t\u1ea1i c\u00f4ng ty ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m b\u1eadn t\u00e2m, phi\u1ec1n h\u00e0 \u0111\u1ebfn l\u00e3nh \u0111\u1ea1o th\u00e0nh ph\u1ed1, qu\u1eadn Thanh Xu\u00e2n, \u1ea3nh h\u01b0\u1edfng s\u1ee9c kh\u1ecfe c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng ph\u00f2ng ch\u00e1y ch\u1eefa ch\u00e1y v\u00e0 \u0111\u1eb7c bi\u1ec7t t\u1edbi nh\u00e2n d\u00e2n 2 ph\u01b0\u1eddng s\u00e1t c\u00f4ng ty\u201d!<\/p>\n

\u0110\u1ed1i v\u1edbi C\u00f4ng ty n\u01b0\u1edbc s\u1ea1ch S\u00f4ng \u0110\u00e0, n\u1eeda th\u00e1ng sau s\u1ef1 c\u1ed1 ngu\u1ed3n n\u01b0\u1edbc b\u1ecb nhi\u1ec5m d\u1ea7u nh\u1edbt th\u1ea3i, C\u00f4ng ty c\u1ed5 ph\u1ea7n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc s\u1ea1ch s\u00f4ng \u0110\u00e0 (Viwasupco) m\u1edbi g\u1eedi th\u00f4ng b\u00e1o xin l\u1ed7i kh\u00e1ch h\u00e0ng v\u00e0 mi\u1ec5n ph\u00ed ti\u1ec1n n\u01b0\u1edbc m\u1ed9t th\u00e1ng. Tr\u01b0\u1edbc \u0111\u00f3, trong c\u00e1c cu\u1ed9c h\u1ecdp b\u00e1o c\u1ee7a TP H\u00e0 N\u1ed9i v\u00e0 c\u1ee7a t\u1ec9nh Ho\u00e0 B\u00ecnh, l\u00e3nh \u0111\u1ea1o Viwasupco \u0111\u1ec1u t\u1eeb ch\u1ed1i \u0111\u01b0a ra l\u1eddi xin l\u1ed7i v\u1edbi c\u00e1c l\u00fd do \u201cch\u1edd k\u1ebft lu\u1eadn c\u1ee7a c\u01a1 quan \u0111i\u1ec1u tra\u201d hay \u201cCh\u00fang t\u00f4i l\u00e0 n\u1ea1n nh\u00e2n l\u1edbn nh\u1ea5t\u201d.<\/p>\n

Quay l\u1ea1i tr\u01b0\u1eddng h\u1ee3p c\u1ee7a VNA, nh\u01b0 c\u00e1c b\u1ea1n th\u1ea5y, nguy\u00ean nh\u00e2n vi\u1ec7c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng v\u1ec1 truy\u1ec1n th\u00f4ng c\u1ee7a VNA kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 b\u1eaft ngu\u1ed3n t\u1eeb th\u1ea5t b\u1ea1i c\u1ee7a chi\u1ebfn d\u1ecbch #WeApologize. \u1ede \u0111\u00e2y t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh v\u1ec1 qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch n\u00e0y. Vi\u1ec7c ch\u1ec9 d\u00f9ng hashtag b\u1eb1ng ti\u1ebfng Anh cho \u0111\u1ebfn vi\u1ec7c kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0\u00a0 c\u00f3 l\u1ebd l\u00e0 thi\u1ebfu h\u01b0\u1edbng d\u1eabn k\u1ef9 l\u01b0\u1ee1ng cho nh\u00e2n vi\u00ean \u0111\u00e3 khi\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c.<\/p>\n

\u0110i\u1ec3m l\u1ee3i c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh V\u1eadn \u0111\u1ed9ng Nh\u00e2n vi\u00ean l\u00e0 c\u00f3 th\u1ec3 huy \u0111\u1ed9ng s\u1ee9c m\u1ea1nh truy\u1ec1n th\u00f4ng t\u1eeb c\u1ed9ng \u0111\u1ed3ng nh\u00e2n vi\u00ean \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p v\u1edbi \u0111\u1ed9 lan t\u1ecfa r\u1ed9ng, chi ph\u00ed r\u1ea5t \u00edt v\u00e0 kh\u00f4ng b\u1ecb g\u00f2 b\u00f3, kh\u00f4 c\u1ee9ng nh\u01b0 n\u1ed9i dung ph\u00e1t ra t\u1eeb k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 v\u1eady ph\u1ea3i \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd c\u1ea9n th\u1eadn \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ed7 l\u1ef1c c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c \u0111\u00fang n\u1ed9i dung c\u1ea7n chuy\u1ec3n t\u1ea3i. M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh V\u1eadn \u0111\u1ed9ng Nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n k\u00e9m s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung r\u1ea5t t\u1ed1t, c\u00f3 h\u01b0\u1edbng d\u1eabn nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean, c\u0169ng nh\u01b0 ph\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t v\u00e0 qu\u1ea3n l\u00fd k\u1ef9.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 doanh nghi\u1ec7p\/c\u00e1 nh\u00e2n trong n\u01b0\u1edbc th\u1ef1c hi\u1ec7n. G\u1ea7n nh\u1ea5t l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Con C\u01b0ng v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh #TrustConCung #LoveConCung khi DN n\u00e0y g\u1eb7p kh\u1ee7ng ho\u1ea3ng v\u00e0o th\u00e1ng 7\/. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a Con C\u01b0ng l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u01a1n v\u1ecb n\u00e0y ch\u1ec9 mang t\u00ednh ch\u1ea5t k\u00eau g\u1ecdi nh\u00e2n vi\u00ean \u0111o\u00e0n k\u1ebft h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u00f9ng nhau v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n.<\/p>\n

N\u00f3i t\u00f3m l\u1ea1i, d\u00f9 VNA c\u00f3 th\u1ec3 g\u1eb7p kh\u1ee7ng ho\u1ea3ng v\u1ec1 truy\u1ec1n th\u00f4ng th\u1eddi \u0111i\u1ec3m n\u00e0y, t\u00f4i kh\u00f4ng ngh\u0129 cu\u1ed9c kh\u1ee7ng ho\u1ea3ng s\u1ebd g\u00e2y t\u00e1c \u0111\u1ed9ng v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh hay th\u1eadm ch\u00ed \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a h\u00e3ng. B\u1eb1ng ch\u1ee9ng cho th\u1ea5y gi\u00e1 tr\u1ecb c\u1ed5 phi\u1ebfu VNA ch\u1ec9 gi\u1ea3m trong hai ng\u00e0y \u0111\u1ea7u ti\u00ean khi s\u1ef1 vi\u1ec7c x\u1ea3y ra v\u00e0 sau \u0111\u00f3 l\u1ea1i t\u0103ng tr\u1edf l\u1ea1i.<\/p>\n

Quan tr\u1ecdng h\u01a1n, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 c\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn an to\u00e0n bay hay nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh t\u00ednh s\u1ed1ng c\u00f2n c\u1ee7a VNA. Do \u0111\u00f3, t\u00f4i tin r\u1eb1ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c im l\u1eb7ng, t\u1eadp trung x\u1eed l\u00fd nguy\u00ean nh\u00e2n ch\u00ednh c\u1ee7a s\u1ef1 vi\u1ec7c v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean tham gia (primary stakeholders) th\u00ec VNA s\u1ebd nhanh ch\u00f3ng v\u01b0\u1ee3t qua cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sau 89 ng\u00e0y, Vi\u1ec7t Nam kh\u00f4ng ph\u00e1t hi\u1ec7n m\u1ed9t b\u1ec7nh nh\u00e2n n\u00e0o d\u01b0\u01a1ng t\u00ednh v\u1edbi SARS-CoV-2 trong c\u1ed9ng \u0111\u1ed3ng th\u00ec n\u1ed7i lo s\u1ee3 Covid-19 \u0111\u00e3 quay tr\u1edf l\u1ea1i.   Tuy nhi\u00ean, l\u1ea7n n\u00e0y s\u1ef1 vi\u1ec7c li\u00ean quan \u0111\u1ebfn H\u00e3ng h\u00e0ng Kh\u00f4ng Qu\u1ed1c gia Vi\u1ec7t Nam (VNA) v\u00e0 ch\u00fang ta \u0111\u1ec1u th\u1ea5y s\u1ef1 vi\u1ec7c \u0111\u00e3 nhanh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4991"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=4991"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/4991\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=4991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=4991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=4991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}