{"id":5072,"date":"2023-11-29T21:23:45","date_gmt":"2023-11-29T21:23:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5072"},"modified":"2023-11-29T11:03:26","modified_gmt":"2023-11-29T11:03:26","slug":"20-cach-tim-kiem-khach-hang-tiem-nang-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/20-cach-tim-kiem-khach-hang-tiem-nang-hieu-qua-nhat.html","title":{"rendered":"20 C\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 nh\u1ea5t"},"content":{"rendered":"

C\u00f3 ph\u1ea3i b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 nh\u1ea5t? H\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft sau \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u \u00fd t\u01b0\u1edfng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gia t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng \u0111\u1ed3ng ngh\u0129a v\u1edbi gia t\u0103ng ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/em><\/p>\n

Sau \u0111\u00e2y l\u00e0 chia s\u1ebb chi ti\u1ebft 20 c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean kinh doanh hi\u1ec7u qu\u1ea3 hi\u1ec7n nay.<\/p>\n

T\u1ed5ng h\u1ee3p 20 c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/h2>\n

\"c\u00e1ch<\/p>\n

1. Khi\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi cho m\u00ecnh (referrals)<\/h3>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 b\u01b0\u1edbc \u0111\u1ec3 b\u1eaft \u0111\u1ea7u nh\u1eadn referrals cho m\u00ecnh:<\/p>\n

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  • Ki\u1ec3m tra account manager xem \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu ch\u01b0a h\u00e0i l\u00f2ng, h\u00e3y \u0111\u1eb7t m\u1ed9t cu\u1ed9c g\u1ecdi \u0111\u1ec3 kh\u1eafc ph\u1ee5c v\u00e0 thay \u0111\u1ed5i m\u1ecdi th\u1ee9 theo chi\u1ec1u h\u01b0\u1edbng t\u00edch c\u1ef1c h\u01a1n.<\/li>\n
  • Li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i v\u00e0 email \u0111\u1ec3 h\u1ecfi h\u1ecd c\u00f3 s\u1eb5n s\u00e0ng cho m\u1ed9t cu\u1ed9c g\u1ecdi 10 ph\u00fat hay kh\u00f4ng.<\/li>\n
  • c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean kinh doanh<\/li>\n
  • C\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng v\u00e0 cho th\u1ea5y s\u1ef1 tr\u00e2n tr\u1ecdng c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n
  • G\u1ee3i \u00fd kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u nh\u1eefng ng\u01b0\u1eddi c\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/li>\n
  • L\u1ea5y t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email \u0111\u00f3.<\/li>\n
  • Nh\u1edd kh\u00e1ch h\u00e0ng g\u1eedi email gi\u1edbi thi\u1ec7u nhanh v\u1ec1 m\u00ecnh v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c c\u0169ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/li>\n
  • G\u1eedi thi\u1ec7p ho\u1eb7c qu\u00e0 c\u1ea3m \u01a1n v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 gi\u00fap b\u1ea1n referral.<\/li>\n<\/ul>\n

    2. T\u00ecm ki\u1ebfm t\u1eeb m\u1ea1ng l\u01b0\u1edbi c\u00e1 nh\u00e2n<\/h3>\n

    Trong th\u1ebf gi\u1edbi b\u1eadn r\u1ed9n v\u00e0 nhi\u1ec1u m\u1ed1i quan h\u1ec7, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb chuy\u1ec7n kinh doanh, h\u00e3y cho nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c kh\u00e1ch h\u00e0ng th\u00e2n quen bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n \u0111ang c\u1ea7n t\u00ecm \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7.<\/p>\n

    Vi\u1ec7c \u0111an xen gi\u1eefa c\u00e1 nh\u00e2n v\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc t\u00f4n tr\u1ecdng l\u1eabn nhau v\u00e0 hi\u1ec7u qu\u1ea3. C\u00f3 nh\u01b0 v\u1eady, b\u1ea1n m\u1edbi m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/p>\n

    3. Tham d\u1ef1 s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i (networking)<\/h3>\n

    \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 mang l\u1ea1i s\u1ef1 h\u1ee3p t\u00e1c ti\u1ec1m n\u0103ng. C\u00f3 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n c\u01a1 b\u1ea3n khi tham d\u1ef1 s\u1ef1 ki\u1ec7n m\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5:<\/p>\n

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    • \u0110\u00e2y ch\u1ec9 l\u00e0 bu\u1ed5i chia s\u1ebb \u0111\u01a1n gi\u1ea3n v\u00e0 vui v\u1ebb.<\/li>\n
    • Th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh th\u00e1i \u0111\u1ed9 mu\u1ed1n chia s\u1ebb, gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi kh\u00e1c.<\/li>\n
    • Mang theo danh thi\u1ebfp.<\/li>\n
    • \u0110\u1ec1 ngh\u1ecb k\u1ebft n\u1ed1i tr\u00ean LinkedIn m\u1ed7i khi \u0111\u1ee9ng g\u1ea7n ai \u0111\u00f3.<\/li>\n<\/ul>\n

      4. K\u1ebft n\u1ed1i l\u1ea1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u0169 ho\u1eb7c t\u1eebng t\u1eeb ch\u1ed1i<\/h3>\n

      V\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong kinh doanh hi\u1ec7n nay, vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u00e0 tr\u00e2n tr\u1ecdng m\u1ecdi c\u01a1 h\u1ed9i m\u00e0 doanh nghi\u1ec7p c\u00f3 \u0111ang l\u00e0 xu th\u1ebf.<\/p>\n

      Thay v\u00ec t\u00ecm ki\u1ebfm nh\u1eefng c\u01a1 h\u1ed9i ho\u00e0n to\u00e0n m\u1edbi, c\u00f4ng ty c\u1ea7n ch\u0103m s\u00f3c nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 ho\u1eb7c \u0111\u00e3 t\u1eebng t\u1eeb ch\u1ed1i trong qu\u00e1 kh\u1ee9.<\/p>\n

      \u0110\u00e2y l\u00e0 nh\u1eefng ngu\u1ed3n c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng d\u1ed3i d\u00e0o m\u00e0 doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua. Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i. B\u1edfi v\u1eady, h\u1ecd c\u00f3 th\u1ec3 c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian kh\u00e1c.<\/p>\n

      N\u1ebfu bi\u1ebft ch\u1edbp th\u1eddi c\u01a1, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. B\u1edfi v\u1eady, vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t c\u00e2n thi\u1ebft trong m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n.<\/p>\n

      \"c\u00e1ch<\/p>\n

       <\/p>\n

      5. Telesale \u2013 T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua \u0111i\u1ec7n tho\u1ea1i<\/h3>\n

      C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng kh\u00e1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. \u0110\u1eb7c bi\u1ec7t trong c\u00e1c ng\u00e0nh nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, gi\u00e1o d\u1ee5c, b\u1ea3o hi\u1ec3m, ng\u00e2n h\u00e0ng\u2026<\/p>\n

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      Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i gi\u00fap nh\u00e2n vi\u00ean sale ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Cold-calling ch\u00ednh l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      Tuy nhi\u00ean, \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u1ea7n bi\u1ebft c\u00e1ch ch\u1ecdn l\u1ecdc nh\u1eefng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, tr\u00e1nh m\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed cho nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng ti\u1ec1m n\u0103ng.<\/p>\n

      6. Ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h3>\n

      \u0110\u00f3 l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Ads\u2026 v\u1edbi c\u00e1c ch\u00ednh s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 thu h\u00fat l\u01b0\u1ee3t truy c\u1eadp v\u1ec1 website c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u00e1ch th\u1ee9c t\u00ecm ki\u1ebfm gi\u00fap thu v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch ti\u1ec1m n\u0103ng, s\u00e1t v\u1edbi nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

      M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 cung c\u1ea5p ngu\u1ed3n kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng, ch\u00ednh x\u00e1c nh\u1edd s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ch\u1ec9 c\u1ea7n ch\u0103m s\u00f3c th\u1eadt t\u1ed1t, ch\u1ecbu kh\u00f3 t\u01b0\u01a1ng t\u00e1c nh\u1eb1m bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n

      7. Ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/h3>\n

      \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t h\u00e0nh tinh. Vi\u1ec7t Nam c\u0169ng thu\u1ed9c top c\u00e1c n\u01b0\u1edbc c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u00ean \u0111\u1ebfn 75 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng (Statista, 2021).<\/p>\n

      Khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook, vi\u1ec7c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. \u0110\u00e2y l\u00e0 l\u00fd m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng d\u1ef1a v\u00e0o lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh cung c\u1ea5p \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o Facebook hay Google.<\/p>\n

      8. Ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Zalo<\/h3>\n

      Zalo ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 \u0111\u00e2y l\u00e0 k\u00eanh r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n

      Hi\u1ec7n Zalo \u0111ang l\u00e0 k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn b\u00e1n h\u00e0ng c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/p>\n

      9. \u0110\u0103ng tin b\u00e1n h\u00e0ng tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h3>\n

      \u0110\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n gi\u1eefa mu\u00f4n v\u00e0n c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c nhau, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch \u201cph\u1ee7 s\u00f3ng\u201d kh\u1eafp n\u01a1i.<\/p>\n

      \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn, h\u1ecd th\u01b0\u1eddng ch\u1ecdn \u0111\u0103ng b\u00e0i PR tr\u00ean c\u00e1c b\u00e1o online. Ngo\u00e0i ra, l\u00e0m qu\u1ea3ng c\u00e1o tr\u00ean TV c\u0169ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u201cph\u1ee7 s\u00f3ng\u201d.<\/p>\n

      Tuy nhi\u00ean, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 chi ph\u00ed r\u1ea5t cao. M\u1eb7t kh\u00e1c, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t. T\u1eeb \u0111\u00f3, kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm ki\u1ebfm \u0111\u1ebfn c\u00f4ng ty s\u1ebd cao h\u01a1n.<\/p>\n

      \u0110\u1ed1ii v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf h\u01a1n, h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u0103ng tin tr\u00ean c\u00e1c trang rao v\u1eb7t ho\u1eb7c tin t\u1ee9c nh\u1ecf c\u00f3 l\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

      10. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c SEO Website \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng<\/h3>\n

      C\u0169ng nh\u01b0 khi kh\u00e1ch h\u00e0ng ti\u1ec1m ki\u1ebfm tr\u00ean Google nh\u01b0ng h\u1ecd kh\u00f4ng nh\u1ea5p v\u00e0o k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o m\u00e0 nh\u1ea5p v\u00e0o trang web kh\u00e1c c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean \u0111\u00f3.<\/p>\n

      Kh\u00f4ng gi\u1ed1ng nh\u01b0 Google Ads, vi\u1ec7c nh\u1ea5p chu\u1ed9t v\u00e0o \u0111\u00e2y l\u00e0 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed, kh\u00f4ng ch\u1ec9 v\u1eady m\u1ed9t th\u1ed1ng k\u00ea c\u1ee7a google cho th\u1ea5y r\u1eb1ng c\u1ee9 kho\u1ea3ng 100 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm th\u00ec kho\u1ea3ng 70 (70%) s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm nh\u1ea5p v\u00e0o k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean. Nh\u01b0 v\u1eady b\u1ea1n v\u1eeba kh\u00f4ng m\u1ea5t ti\u1ec1n l\u1ea1i c\u00f3 c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

      Nh\u01b0ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y \u0111\u00f2i h\u1ecfi th\u1eddi gian, \u0111\u1ea7u t\u01b0 kinh ph\u00ed v\u00e0 nh\u00e2n l\u1ef1c, nh\u01b0ng khi website \u0111\u00e3 l\u00ean top tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm th\u00ec c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n s\u1ebd nh\u1eb9 nh\u00e0ng h\u01a1n nhi\u1ec1u.<\/p>\n

      T\u1eadp trung l\u00e0m t\u1ed1t n\u1ed9i dung website v\u00e0 n\u1eafng v\u1eefng nh\u1eefng k\u1ef9 thu\u1eadt SEO c\u01a1 b\u1ea3n c\u1ee7a Google th\u00ec ch\u1eafc ch\u1eafn t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n t\u1eeb Google s\u1ebd m\u1ed7i ng\u00e0y m\u1ed9t t\u0103ng th\u00eam.<\/p>\n

      11. X\u00e2y d\u1ef1ng k\u00eanh Youtube, Titok<\/h3>\n

      \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng qua nh\u1eefng video tr\u00ean Youtube.<\/p>\n

      H\u00e3y \u0111\u0103ng c\u00e1c video chia s\u1ebb, h\u01b0\u1edbng d\u1eabn v\u00e0 l\u00f2ng gh\u00e9p n\u1ed9i dung thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m<\/p>\n

      12. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, Zalo,\u2026)<\/h3>\n

      Hi\u1ec7n nay, c\u00f3 v\u00f4 s\u1ed1 nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c ra \u0111\u1eddi v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n

      Ti\u00eau bi\u1ec3u c\u00f3 th\u1ec3 k\u1ebf \u0111\u1ebfn Facebook, Zalo\u2026 V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u01b0\u1ee3t m\u1ee9c \u00bc d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi v\u00e0 h\u01a1n 58 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam th\u00ec Facebook ch\u00ednh l\u00e0 mi\u1ebfng b\u00e1nh ngon \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u00e2u t\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n

      Hay m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t nh\u01b0 Zalo c\u00f3 t\u1edbi 47 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. H\u00e0ng ng\u00e0y, m\u1ecdi ng\u01b0\u1eddi s\u1ebd truy c\u1eadp v\u00e0o c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 quan t\u00e2m t\u1edbi nhi\u1ec1u m\u1eb7t h\u00e0ng v\u00e0 ch\u1eafc ch\u1eafn, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u0169ng kh\u00f4ng ph\u1ea3i ngo\u1ea1i l\u1ec7.<\/p>\n

      B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o 1 Fanpage, Group ri\u00eang cho doanh nghi\u1ec7p \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin v\u00e0 b\u1ea1n li\u00ean l\u1ea1c, t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.<\/p>\n

      Nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i, chia s\u1ebb l\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd c\u00e0ng thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo d\u00f5i. Ho\u1eb7c c\u00f3 th\u1ec3 thu\u00ea ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean \u0111\u00f3 \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

      13. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n (Forum)<\/h3>\n

      Di\u1ec5n \u0111\u00e0n l\u00e0 n\u01a1i th\u1ea3o lu\u1eadn chia s\u1ebb c\u1ee7a nh\u00f3m ng\u01b0\u1eddi c\u00f9ng s\u1edf th\u00edch, quan t\u00e2m v\u1ec1 ch\u1ee7 \u0111\u1ec1 g\u00ec \u0111\u00f3.<\/p>\n

      H\u00e3y tham gia c\u00e1c di\u1ec5n d\u00e0n ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n

      Chia s\u1ebb c\u00e1c th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 thu h\u00fat quan t\u00e2m v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. T\u1eeb \u0111\u00f3 s\u1ebd k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n

      14. S\u1eed d\u1ee5ng email \u2013 marketing \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n

      B\u1ea1n \u0111\u00e3 t\u1eebng nh\u1eadn \u0111\u01b0\u1ee3c email qu\u1ea3ng c\u00e1o t\u1eeb m\u1ed9t c\u00f4ng ty\/ doanh nghi\u1ec7p n\u00e0o hay ch\u01b0a? N\u1ebfu c\u00f3 th\u00ec h\u00e3y th\u1eed m\u1edf email ra xem h\u1ecd g\u1eedi \u0111\u1ebfn b\u1ea1n c\u00e1c th\u00f4ng tin g\u00ec nh\u00e9? \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng th\u00f4ng qua email \u2013 marketing \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

      V\u1eady b\u1ea1n s\u1ebd t\u00ecm ki\u1ebfm \u0111\u1ecba ch\u1ec9 email ch\u00ednh x\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00e2u? \u0110\u00f3 l\u00e0 th\u00f4ng qua vi\u1ec7c m\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng b\u00e1o khuy\u1ebfn m\u1ea1i qua email khi kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n.<\/p>\n

      C\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecba ch\u1ec9 email kh\u00e1ch h\u00e0ng b\u1ea1n s\u1ebd l\u00e0m g\u00ec? H\u00e3y so\u1ea1n ngay m\u1ed9t \u0111o\u1ea1n th\u00f4ng tin ch\u00e0o m\u1eddi th\u1eadt h\u1ea5p d\u1eabn k\u00e8m theo ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, voucher gi\u1ea3m gi\u00e1,\u2026 \u0111\u1ec3 g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nh\u00e9.<\/p>\n

      H\u00e3y th\u00eam t\u00ednh n\u0103ng \u201cChia s\u1ebb t\u1edbi b\u1ea1n b\u00e8\u201d v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd truy\u1ec1n email \u0111i \u0111\u1ec3 m\u1ed7i kh\u00e1ch h\u00e0ng l\u1ea1i ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i cho m\u1ed9t v\u1ecb kh\u00e1ch m\u1edbi.<\/p>\n

      15. T\u00ecm kh\u00e1ch h\u00e0ng qua b\u00e1o ch\u00ed<\/h3>\n

      B\u00e1o ch\u00ed c\u00f3 s\u1ee9c lan t\u1ecfa m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 ng\u1edd t\u1edbi, l\u00e0 k\u00eanh th\u00f4ng tin h\u1eefu \u00edch v\u00e0 h\u1ebft s\u1ee9c thi\u1ebft th\u1ef1c n\u1ebfu mu\u1ed1n t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

      H\u00e3y t\u00ecm tr\u00ean \u0111\u00f3 th\u00f4ng tin c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u1edbi \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c, nh\u1eefng ng\u01b0\u1eddi m\u1edbi d\u00e0nh gi\u1ea3i th\u01b0\u1edfng, nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p m\u1edbi,\u2026hay b\u1ea5t c\u1ee9 ai \u0111\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

      H\u00e3y g\u1eedi cho h\u1ecd nh\u1eefng b\u1ee9c th\u01b0 c\u00e1 nh\u00e2n, n\u1ed9i dung ch\u00fac m\u1eebng th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd, n\u00f3i cho h\u1ecd bi\u1ebft b\u1ea1n r\u1eb1ng b\u00e0i vi\u1ebft v\u1ec1 h\u1ecd m\u00e0 b\u1ea1n \u0111\u1ecdc \u0111\u01b0\u1ee3c th\u1ef1c s\u1ef1 r\u1ea5t h\u1eefu \u00edch.<\/p>\n

      Ti\u1ebfp \u0111\u00f3, \u0111\u1eebng qu\u00ean k\u00e8m theo th\u00f4ng tin c\u00f4ng ty c\u1ee7a b\u1ea1n k\u00e8m theo slogan v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u1edf ch\u1eef k\u00fd\u2026 (V\u00ed d\u1ee5: Mr. \u0110\u1ee9c, C\u00f4ng ty b\u1ea3o hi\u1ec3m ABC, \u201cV\u00ec m\u1ed9t t\u01b0\u01a1ng lai an to\u00e0n v\u00e0 ph\u00e1t tri\u1ec3n\u201d\u2026)<\/p>\n

      16. H\u1ed9i ch\u1ee3, tri\u1ec3n l\u00e3m \u0111em \u0111\u1ebfn cho b\u1ea1n ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n

      \u0110\u00e2y l\u00e0 n\u01a1i t\u1ea1o ra cho b\u1ea1n nh\u1eefng c\u01a1 h\u1ed9i b\u1ea5t ng\u1edd, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng h\u1ec1 nh\u1ecf.<\/p>\n

      \u01afu \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a k\u00eanh n\u00e0y l\u00e0 vi\u1ec7c ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u1ecd, t\u1eeb \u0111\u00f3 s\u1ebd \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb h\u1ee3p l\u00fd gi\u00fap b\u1ea1n nhanh ch\u00f3ng ch\u1ed1t \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng.<\/p>\n

      17. T\u00ecm kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c trang v\u00e0ng<\/h3>\n

      \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p B2B, t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m, b\u1ea5t \u0111\u1ed9ng s\u1ea3n.<\/p>\n

      Tr\u00ean trang v\u00e0ng \u0111\u00e3 c\u00f3 s\u1eb5n danh m\u1ee5c th\u00f4ng tin \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh<\/p>\n

      18. Cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m<\/h3>\n

      M\u1ed9t \u00fd t\u01b0\u1edfng l\u1ea1 m\u00e0 quen cho b\u1ea1n: Th\u1ea3 con s\u0103n s\u1eaft \u2013 b\u1eaft con c\u00e1 r\u00f4. \u0110\u1eebng ng\u1ea1i cung c\u1ea5p mi\u1ec5n ph\u00ed m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u00e3y cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n d\u00f9ng th\u1eed v\u00e0 b\u1ea3o h\u1ecd gi\u1edbi thi\u1ec7u cho b\u1ea1n b\u00e8 n\u1ebfu h\u1ecd th\u00edch.<\/p>\n

      N\u1ebfu b\u1ea1n l\u00e0m d\u1ecbch v\u1ee5, t\u01b0 v\u1ea5n\u2026 h\u00e3y cung c\u1ea5p th\u1eadt nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch. C\u00f3 th\u1ec3 l\u00e0 nh\u1eefng l\u00e1 th\u01b0 cung c\u1ea5p nh\u1eefng th\u1ee7 thu\u1eadt, m\u1eb9o v\u1eb7t\u2026 \u0111\u00f4i khi b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c, d\u1ef1 \u00e1n c\u1ee7a h\u1ecd.<\/p>\n

      19. Nghi\u00ean c\u1ee9u v\u00e0 h\u1ecdc h\u1ecfi \u0111\u1ed1i th\u1ee7<\/h3>\n

      \u1ede b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c, d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng c\u00f3 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1ea5t \u0111\u1ecbnh, ch\u00ednh v\u00ec th\u1ebf b\u1ea1n c\u1ea7n \u201cBi\u1ebft ng\u01b0\u1eddi bi\u1ebft ta\u201d th\u00ec m\u1edbi \u201cTr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d.<\/p>\n

      \u0110\u1ec3 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch v\u00e0 nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 t\u1eeb h\u1ecd r\u1eb1ng: h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eefng c\u00e1ch th\u1ee9c n\u00e0o, h\u1ecd qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb \u1edf \u0111\u00e2u hay h\u1ecd t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

      T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd xem x\u00e9t, ch\u1ecdn l\u1ef1a v\u00e0 \u1ee9ng d\u1ee5ng nh\u1eefng c\u00e1ch th\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh. \u0110\u1eebng qu\u00ean r\u1eb1ng, b\u1ea1n c\u1ea7n ti\u1ebfp thu c\u00f3 ch\u1ecdn l\u1ecdc t\u1eebng ph\u01b0\u01a1ng ph\u00e1p, tr\u00e1nh r\u1eadp khu\u00f4n m\u00e0 d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n

      20. X\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng (ph\u1ec5u b\u00e1n h\u00e0ng)<\/h3>\n

      \"20<\/p>\n

      M\u1eb9o nh\u1ecf cu\u1ed1i c\u00f9ng d\u00e0nh cho b\u1ea1n: N\u1ebfu b\u1ea1n \u0111\u00e3 ph\u00e1t sinh kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng, h\u00e3y ph\u00e2n t\u00edch\u00a0ch\u00e2n dung kh\u00e1ch h\u00e0ng\u00a0c\u1ee7a h\u1ecd: H\u1ecd l\u00e0 ai? Nam hay n\u1eef? \u0111\u1ebfn t\u1eeb \u0111\u00e2u, ngu\u1ed3n n\u00e0o? k\u00eanh n\u00e0o? khu v\u1ef1c \u0111\u1ecba \u0111i\u1ec3m n\u00e0o, s\u1edf th\u00edch c\u1ee7a h\u1ecd l\u00e0 g\u00ec\u2026 T\u1eeb \u0111\u00f3 \u01b0u ti\u00ean \u0111\u00e2u l\u00e0 k\u00eanh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 nh\u1ea5t cho doanh nghi\u1ec7p b\u1ea1n.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

      C\u00f3 ph\u1ea3i b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 nh\u1ea5t? H\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft sau \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u \u00fd t\u01b0\u1edfng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gia t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng \u0111\u1ed3ng ngh\u0129a v\u1edbi gia t\u0103ng ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,157],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5072"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5072"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5072\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}