{"id":5089,"date":"2023-11-29T09:54:28","date_gmt":"2023-11-29T09:54:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5089"},"modified":"2023-11-29T08:28:41","modified_gmt":"2023-11-29T08:28:41","slug":"dung-ban-hay-giup-khach-hang-mua-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dung-ban-hay-giup-khach-hang-mua-hang.html","title":{"rendered":"\u0110\u1eebng b\u00e1n, h\u00e3y gi\u00fap kh\u00e1ch h\u00e0ng mua h\u00e0ng"},"content":{"rendered":"

V\u1edbi t\u01b0 t\u01b0\u1edfng n\u00e0y, ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1ebd xem nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd th\u1ef1c ch\u1ea5t l\u00e0 \u0111i t\u00ecm s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng, thay v\u00ec \u201c\u0111i s\u0103n\u201d kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

M\u1ed9t ph\u1ee5 n\u1eef b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng th\u1eddi trang t\u00ecm mua m\u1ed9t chi\u1ebfc v\u00e1y. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng trung ni\u00ean, \u0111\u1eb9p trai. Sau khi t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng th\u1eed m\u1ed9t v\u00e0i chi\u1ebfc, ng\u01b0\u1eddi b\u00e1n h\u00e0ng kh\u00f4ng th\u1ef1c s\u1ef1 \u01b0ng \u00fd v\u1edbi chi\u1ebfc v\u00e1y n\u00e0o.<\/p>\n

Sau \u0111\u00f3, anh \u0111\u00e3 \u0111\u01b0a cho kh\u00e1ch h\u00e0ng m\u1ed9t m\u1ea3nh gi\u1ea5y. M\u1ea3nh gi\u1ea5y l\u00e0 s\u01a1 \u0111\u1ed3 v\u00e0 \u0111\u1ecba ch\u1ec9 c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng kh\u00e1c v\u00e0 ghi c\u1ea3 t\u00ean chi\u1ebfc v\u00e1y c\u1ee7a c\u1eeda h\u00e0ng \u0111\u00f3 m\u00e0 anh ngh\u0129 n\u00f3 s\u1ebd r\u1ea5t \u0111\u1eb9p v\u1edbi n\u1eef kh\u00e1ch h\u00e0ng n\u00e0y.<\/p>\n

Theo ch\u1ec9 d\u1eabn, ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfc v\u00e1y tuy\u1ec7t v\u1eddi cho m\u00ecnh v\u00e0 r\u1ea5t ng\u1ea1c nhi\u00ean khi bi\u1ebft r\u1eb1ng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng b\u00e1n h\u00e0ng \u0111\u00e3 h\u01b0\u1edbng d\u1eabn c\u00f4 \u0111i mua chi\u1ebfc v\u00e1y \u0111\u00f3 t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ed1i th\u1ee7 c\u1ee7a anh. Qu\u00e1 \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u00f3 t\u00ecnh c\u1ea3m cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng, c\u00f4 \u0111\u00e3 gi\u1edbi thi\u1ec7u v\u1edbi nhi\u1ec1u b\u1ea1n b\u00e8 v\u1ec1 c\u1eeda h\u00e0ng \u0111\u00f3.<\/p>\n

Ch\u1ec9 m\u1ed9t l\u1ea7n ti\u1ebfp x\u00fac, ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u00e3 bi\u1ebfn m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh, v\u1eady l\u00e0m b\u00e1n h\u00e0ng \u0111\u00e2u c\u00f3 v\u1ea5t v\u1ea3 g\u00ec?<\/p>\n

\u201c\u0110\u1eebng b\u00e1n, h\u00e3y gi\u00fap kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/strong>\u201d l\u00e0 m\u1ed9t trong c\u00e1c nguy\u00ean t\u1eafc l\u00e0m tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p><\/blockquote>\n

V\u1edbi t\u01b0 t\u01b0\u1edfng n\u00e0y, ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1ebd xem nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd th\u1ef1c ch\u1ea5t l\u00e0 \u0111i t\u00ecm s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng, thay v\u00ec \u201c\u0111i s\u0103n\u201d kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

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Zappos \u2013 m\u1ed9t c\u00f4ng ty b\u00e1n gi\u00e0y tr\u00ean m\u1ea1ng, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u0111\u1eadm \u0111\u00e0 b\u1ea3n s\u1eafc, tr\u1edf th\u00e0nh h\u00ecnh m\u1eabu v\u0103n h\u00f3a doanh nghi\u1ec7p m\u00e0 nhi\u1ec1u doanh nh\u00e2n mu\u1ed1n x\u00e2y d\u1ef1ng.<\/p>\n

V\u1edbi kh\u00e1ch h\u00e0ng, tinh th\u1ea7n ch\u00ednh c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p n\u00e0y l\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng vui s\u01b0\u1edbng \u0111\u1ebfn s\u1eedng s\u1ed1t v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

Zappos c\u00f3 nhi\u1ec1u nguy\u00ean t\u1eafc, KPI v\u1eadn h\u00e0nh \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng tinh th\u1ea7n \u1ea5y, m\u1ed9t trong c\u00e1c nguy\u00ean t\u1eafc \u0111\u00f3 l\u00e0: Khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m, n\u1ebfu nh\u00e2n vi\u00ean th\u1ea5y r\u1eb1ng lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n trong kho c\u1ee7a Zappos th\u00ec vi\u1ec7c \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi nh\u00e2n vi\u00ean c\u1ea7n l\u00e0m l\u00e0: \u0111i t\u00ecm m\u1eabu h\u00e0ng \u0111\u00f3 tr\u00ean 3 websites kh\u00e1c, th\u01b0\u1eddng l\u00e0 website c\u1ee7a \u0111\u1ed1i th\u1ee7. Sau khi t\u00ecm \u0111\u01b0\u1ee3c th\u00ec g\u1ecdi \u0111i\u1ec7n l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ec9 cho h\u1ecd \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m mu\u1ed1n mua.<\/p>\n

Trong n\u1ed7 l\u1ef1c \u201cWOW\u201d kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, nh\u00e2n vi\u00ean c\u1ee7a Zappos th\u1eadm ch\u00ed \u0111\u00e3 \u0111i mua gi\u00fap gi\u1ea7y cho kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb kh\u00e1c v\u00e0 giao h\u00e0ng mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111ang c\u1ea7n.<\/p>\n

Nh\u00e2n vi\u00ean c\u1ee7a Zappos s\u1ebd kh\u00f4ng b\u1ecb khi\u1ec3n tr\u00e1ch khi l\u00e0m sai quy tr\u00ecnh n\u1ebfu l\u1ed7i \u0111\u00f3 x\u1ea3y ra ch\u1ec9 v\u00ec h\u1ecd mu\u1ed1n WOW kh\u00e1ch h\u00e0ng \u2013 m\u1ed9t trong nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 Zappos mu\u1ed1n nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh s\u1ed1ng v\u00e0 th\u1edf h\u00e0ng ng\u00e0y v\u1edbi n\u00f3.<\/p>\n

Chuy\u1ec7n Zappos l\u00e0m t\u00f4i nh\u1edb l\u1ea1i quan \u0111i\u1ec3m c\u1ee7a m\u1ed9t CEO kh\u00e1c, v\u1edbi tinh th\u1ea7n l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m: \u201cv\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng, ch\u00fang ta c\u1ea7n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn, kh\u00f4ng v\u00ec g\u00ec c\u1ea3, ch\u1ec9 v\u00ec n\u00f3 l\u00e0 vi\u1ec7c \u0111\u00fang \u0111\u1eafn c\u1ea7n l\u00e0m\u201d.<\/p>\n

Nh\u1eefng c\u00f4ng ty cung c\u1ea5p tr\u1ea3i nghi\u1ec7m xu\u1ea5t s\u1eafc, h\u1ea7u h\u1ebft cho r\u1eb1ng, h\u1ecd c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch l\u1edbn h\u01a1n nhi\u1ec1u s\u1ea3n ph\u1ea9m hay m\u1ee5c ti\u00eau kinh doanh c\u1ee7a h\u1ecd, \u0111\u00f3 ch\u00ednh l\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n

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H\u01a1n 10 n\u0103m l\u00e0m ngh\u1ec1 b\u00e1n h\u00e0ng (t\u00f4i g\u1ecdi theo ngh\u1ec1 nghi\u1ec7p ch\u00ednh th\u1ee9c \u0111\u00e3 l\u00e0m, ch\u1ee9 th\u1ef1c ch\u1ea5t ch\u00fang ta l\u00e0 \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d trong c\u1ea3 cu\u1ed9c \u0111\u1eddi m\u00ecnh, d\u00f9 ch\u00fang ta l\u00e0m g\u00ec), t\u00f4i t\u1eebng n\u00f3i kh\u00f4ng nhi\u1ec1u l\u1ea7n v\u1edbi c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u00e0 gi\u1edbi thi\u1ec7u h\u1ecd v\u1edbi l\u1ef1a ch\u1ecdn kh\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft \u0111\u1ebfn. Nh\u01b0ng t\u00f4i v\u1eabn ng\u00e0y c\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c cho h\u1ecd nhi\u1ec1u h\u01a1n khi nhu c\u1ea7u c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

Khi c\u1ed1 g\u1eafng b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p cho kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd ch\u1ecbu r\u1ee7i ro m\u1ea5t \u0111i ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ed9t ng\u00e0y h\u1ecd s\u1ebd nh\u1eadn ra b\u1ea1n \u0111\u00e3 t\u01b0 v\u1ea5n \u201cv\u1edb v\u1ea9n\u201d cho h\u1ecd \u2013 kho\u1ea3n thu c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00f3 g\u1ecdi l\u00e0 \u201cl\u1ee3i nhu\u1eadn x\u1ea5u\u201d.\u00a0 Khi c\u1ed1 b\u00e1n s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p, h\u1eadu qu\u1ea3 ngay tr\u01b0\u1edbc m\u1eaft l\u00e0, ch\u00fang ta \u0111\u00e3 \u201cch\u1ea5t\u201d m\u1ed9t g\u00e1nh n\u1eb7ng l\u1edbn cho kh\u00e2u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i.<\/p>\n

C\u00f3 m\u1ed9t \u0111\u01a1n h\u00e0ng c\u0169ng \u0111\u00e1ng qu\u00fd, nh\u01b0ng c\u00f3 m\u1ed9t m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec hay h\u01a1n nhi\u1ec1u.
\nK\u1ec3 nh\u1eefng chuy\u1ec7n n\u00e0y, t\u00f4i kh\u00f4ng c\u00f3 \u00fd khuy\u00ean b\u1ea1n \u0111i b\u00e1n h\u00e0ng cho \u0111\u1ed1i th\u1ee7. T\u00f4i ch\u1ec9 ngh\u0129 r\u1eb1ng ch\u00fang ta ph\u1ea3i nh\u00ecn ra xa h\u01a1n l\u1ee3i \u00edch tr\u01b0\u1edbc m\u1eaft.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi t\u01b0 t\u01b0\u1edfng n\u00e0y, ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1ebd xem nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd th\u1ef1c ch\u1ea5t l\u00e0 \u0111i t\u00ecm s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng, thay v\u00ec \u201c\u0111i s\u0103n\u201d kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. M\u1ed9t ph\u1ee5 n\u1eef b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng th\u1eddi trang t\u00ecm mua m\u1ed9t chi\u1ebfc v\u00e1y. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,157],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5089"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5089"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5089\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}