{"id":5097,"date":"2023-11-30T05:31:28","date_gmt":"2023-11-30T05:31:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5097"},"modified":"2023-11-29T09:30:30","modified_gmt":"2023-11-29T09:30:30","slug":"ban-hang-bang-ly-tri-hay-cam-xuc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-hang-bang-ly-tri-hay-cam-xuc.html","title":{"rendered":"B\u00e1n h\u00e0ng b\u1eb1ng l\u00fd tr\u00ed hay c\u1ea3m x\u00fac?"},"content":{"rendered":"

C\u00e1c chuy\u00ean gia cho r\u1eb1ng b\u00e1n h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh truy\u1ec1n t\u1ea3i n\u0103ng l\u01b0\u1ee3ng \u0111\u1ebfn cho ng\u01b0\u1eddi mua th\u00f4ng qua hai ngu\u1ed3n l\u1ef1c kh\u00e1c nhau l\u00e0 l\u00fd tr\u00ed v\u00e0 c\u1ea3m x\u00fac.<\/p>\n

V\u1eady trong hai ngu\u1ed3n l\u1ef1c \u0111\u00f3, y\u1ebfu t\u1ed1 n\u00e0o c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/p>\n

\u0110\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi tr\u00ean, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta c\u1ea7n xem x\u00e9t m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 thu\u1ed9c l\u00fd tr\u00ed c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t giao d\u1ecbch b\u00e1n h\u00e0ng:<\/p>\n

\u2022 Ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng.<\/p>\n

\u2022 S\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n

\u2022 C\u00e1c th\u00f4ng tin x\u00e3 h\u1ed9i.<\/p>\n

\u2022 Quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n

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\u2022 C\u00e1c c\u00e2u h\u1ecfi d\u00f9ng \u0111\u1ec3 th\u0103m d\u00f2 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u2022 C\u00e1c th\u00f4ng \u0111i\u1ec7p do nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u01b0a ra trong bu\u1ed5i ti\u1ebfp x\u00fac b\u00e1n h\u00e0ng.<\/p>\n

\u2022 C\u00e1c \u0111\u1ec1 xu\u1ea5t thuy\u1ebft ph\u1ee5c.<\/p>\n

\u2022 C\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh b\u00e1n h\u00e0ng thuy\u1ebft ph\u1ee5c.<\/p>\n

\u2022 Th\u1eddi gian b\u00e1n h\u00e0ng.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o \u0111\u1ec1u trang b\u1ecb cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 khai th\u00e1c nh\u1eefng th\u00f4ng tin, \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi th\u00edch h\u1ee3p, \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p, \u0111\u1ec1 xu\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ed1t giao d\u1ecbch b\u00e1n h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n

Tuy nhi\u00ean, m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn v\u1eabn \u0111ang t\u1ed3n t\u1ea1i trong c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 n\u1ebfu ch\u1ec9 l\u00e0m \u0111\u00fang nh\u1eefng y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 l\u00fd tr\u00ed m\u00e0 c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ecdc t\u1eeb c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng th\u00ec kh\u1ea3 n\u0103ng m\u00e0 h\u1ecd kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 80%.<\/p>\n

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Zig Ziglar \u2013 chuy\u00ean gia b\u00e1n h\u00e0ng h\u00e0ng \u0111\u1ea7u \u1edf M\u1ef9, t\u00e1c gi\u1ea3 c\u1ee7a h\u01a1n 29 \u0111\u1ea7u s\u00e1ch n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c n\u00e0y, trong \u0111\u00f3 c\u00f3 nhi\u1ec1u cu\u1ed1n thu\u1ed9c h\u00e0ng best-sMasterskillsr, \u0111\u00e3 \u0111\u00fac k\u1ebft r\u1eb1ng \u201cL\u00fd tr\u00ed l\u00e0m cho con ng\u01b0\u1eddi t\u00ednh to\u00e1n, c\u00f2n c\u1ea3m x\u00fac th\u00ec d\u1eabn con ng\u01b0\u1eddi \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng\u201d.<\/p>\n

Nhi\u1ec1u chuy\u00ean gia trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng c\u0169ng \u0111\u1ed3ng quan \u0111i\u1ec3m v\u1edbi Ziglar khi cho r\u1eb1ng chi\u1ebfc c\u1ea7u n\u1ed1i v\u1ec1 l\u00fd tr\u00ed gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 20% quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh B2B (gi\u1eefa c\u00e1c doanh nghi\u1ec7p).<\/p>\n

H\u1ecd cho r\u1eb1ng n\u1ebfu l\u00fd tr\u00ed l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c m\u1ed9t ng\u01b0\u1eddi mua th\u00ec doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 chuy\u1ec3n sang kinh doanh tr\u1ef1c tuy\u1ebfn nh\u01b0 ki\u1ec3u c\u1ee7a Amazon v\u00e0 s\u1ebd ch\u1eb3ng c\u1ea7n \u0111\u1ebfn \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp n\u1eefa.<\/p>\n

V\u1eady th\u00ec \u0111i\u1ec1u g\u00ec t\u1ea1o ra t\u00e1c \u0111\u1ed9ng v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac?<\/p>\n

Theo k\u1ebft qu\u1ea3 m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u th\u00ec trong giao ti\u1ebfp, t\u1eeb ng\u1eef c\u00f3 t\u00e1c \u0111\u1ed9ng 7% \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi \u0111\u1ed1i di\u1ec7n, gi\u1ecdng n\u00f3i t\u00e1c \u0111\u1ed9ng 38% v\u00e0 55% c\u00f2n l\u1ea1i t\u00e1c \u0111\u01b0\u1ee3c \u0111\u1ed9ng b\u1edfi h\u00ecnh th\u1ee9c, t\u00e1c phong v\u00e0 ng\u00f4n ng\u1eef h\u00ecnh th\u1ec3.<\/p>\n

Nghi\u00ean c\u1ee9u n\u00e0y c\u0169ng \u0111\u01b0a ra k\u1ebft lu\u1eadn r\u1eb1ng c\u00e1ch n\u00f3i (\u00e2m \u0111i\u1ec7u c\u1ee7a gi\u1ecdng n\u00f3i) t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m x\u00fac l\u1edbn g\u1ea5p n\u0103m l\u1ea7n so v\u1edbi \u0111i\u1ec1u n\u00f3i ra (ng\u00f4n t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng).<\/p>\n

Theo c\u00e1c chuy\u00ean gia b\u00e1n h\u00e0ng, \u0111\u1ec3 t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng sau:<\/p>\n

\u2022 T\u1ea1o ra c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng v\u00e0 th\u00e2n thi\u1ec7n cho kh\u00e1ch h\u00e0ng.<\/p>\n

\u2022 X\u00e1c nh\u1eadn l\u1ea1i nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 m\u1ed9t c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng h\u1ecd.<\/p>\n

\u2022 T\u1ecf ra \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

\u2022 Chia s\u1ebb nh\u1eefng c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u2022 Th\u00edch \u1ee9ng v\u1edbi nh\u1ecbp \u0111\u1ed9 n\u00f3i chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u2022 H\u00f2a theo \u00e2m \u0111i\u1ec7u gi\u1ecdng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u2022 \u1ee6ng h\u1ed9 t\u00e2m tr\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng c\u00e2u n\u00f3i \u0111\u1ed9ng vi\u00ean.<\/p>\n

\u2022 T\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng b\u00e0y t\u1ecf c\u1ea3m x\u00fac c\u1ee7a h\u1ecd.<\/p>\n

\u2022 Gi\u00fap kh\u00e1ch h\u00e0ng b\u00e0y t\u1ecf nh\u1eefng lo l\u1eafng ti\u1ec1m \u1ea9n.<\/p>\n

\u2022 \u1ee6ng h\u1ed9 nh\u1eefng quan \u0111i\u1ec3m t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u2022 Lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c th\u00e1i \u0111\u1ed9 nhi\u1ec7t t\u00ecnh v\u00e0 tr\u00e0n \u0111\u1ea7y sinh l\u1ef1c trong su\u1ed1t cu\u1ed9c g\u1eb7p b\u00e1n h\u00e0ng.<\/p>\n

\u2022 T\u1ecf ra ch\u00e2n th\u1eadt v\u00e0 t\u1ef1 nhi\u00ean.<\/p>\n

Khi l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u tr\u00ean, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i trong khi giao d\u1ecbch mua h\u00e0ng.<\/p>\n

Hi\u1ec3n nhi\u00ean, \u0111\u00e2y ch\u01b0a ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n c\u00f3 \u0111\u1ec3 t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng. C\u00e1c chuy\u00ean gia \u0111\u00e0o t\u1ea1o, c\u00e1c gi\u00e1m \u0111\u1ed1c b\u00e1n h\u00e0ng h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 t\u1eebng \u0111\u01b0a ra nhi\u1ec1u b\u00e0i h\u1ecdc v\u00e0 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh nh\u00e2n b\u1ea3n r\u1ea5t cao v\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ch\u1ec9 mua h\u00e0ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd y\u00eau m\u1ebfn.<\/p>\n

Hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi \u0111ang c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac t\u00edch c\u1ef1c nh\u1ea5t cho m\u1ecdi kh\u00e1ch h\u00e0ng. V\u1edbi nhi\u1ec1u th\u00f4ng tin d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng m\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CRM cung c\u1ea5p, doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ho\u00e0n c\u1ea3nh, \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i, s\u1edf th\u00edch c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 b\u1ed1 tr\u00ed nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 x\u00e3 h\u1ed9i t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 ph\u1ee5c v\u1ee5 h\u1ecd.<\/p>\n

Trong t\u01b0\u01a1ng lai kh\u00f4ng xa, c\u00e1c doanh nghi\u1ec7p s\u1ebd t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c cho \u0111i\u1ec3m nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ec3 c\u00f3 c\u01a1 s\u1edf \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c h\u01a1n n\u0103ng l\u1ef1c c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean.<\/p>\n

Trong m\u1ed9t th\u1ebf gi\u1edbi m\u1edf c\u00f3 t\u00ednh c\u1ea1nh tranh cao, c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u00f4m nay \u0111\u01b0\u1ee3c xem l\u00e0 m\u1edbi m\u1ebb th\u00ec ng\u00e0y mai s\u1ebd tr\u1edf th\u00e0nh b\u00ecnh th\u01b0\u1eddng.<\/p>\n

Khi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 nh\u1eefng t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u1ef1 nhau c\u00f9ng t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng, l\u1ee3i th\u1ebf c\u1ea1nh tranh s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng doanh nghi\u1ec7p s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng y\u00eau m\u1ebfn.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c chuy\u00ean gia cho r\u1eb1ng b\u00e1n h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh truy\u1ec1n t\u1ea3i n\u0103ng l\u01b0\u1ee3ng \u0111\u1ebfn cho ng\u01b0\u1eddi mua th\u00f4ng qua hai ngu\u1ed3n l\u1ef1c kh\u00e1c nhau l\u00e0 l\u00fd tr\u00ed v\u00e0 c\u1ea3m x\u00fac. V\u1eady trong hai ngu\u1ed3n l\u1ef1c \u0111\u00f3, y\u1ebfu t\u1ed1 n\u00e0o c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng? \u0110\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,157],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5097"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5097"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5097\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}