{"id":51000,"date":"2023-12-19T22:43:38","date_gmt":"2023-12-19T15:43:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-biet-cac-loai-hinh-cong-ty-oem-odm-obm.html"},"modified":"2023-12-19T22:43:38","modified_gmt":"2023-12-19T15:43:38","slug":"phan-biet-cac-loai-hinh-cong-ty-oem-odm-obm","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-biet-cac-loai-hinh-cong-ty-oem-odm-obm.html","title":{"rendered":"Ph\u00e2n bi\u1ec7t c\u00e1c lo\u1ea1i h\u00ecnh c\u00f4ng ty OEM, ODM, OBM"},"content":{"rendered":"
\n

Trong kinh doanh truy\u1ec1n th\u1ed1ng, m\u1ed9t c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c kh\u00e2u nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, marketing v\u00e0 b\u00e1n h\u00e0ng\u2026 Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o ra nhi\u1ec1u lo\u1ea1i h\u00ecnh kinh doanh m\u1edbi nh\u01b0 OEM, ODM v\u00e0 OBM, m\u00e0 trong \u0111\u00f3, c\u00e1c c\u00f4ng ty ch\u1ec9 c\u1ea7n \u0111\u1ea3m nhi\u1ec7m m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i kh\u00e2u trong kinh doanh truy\u1ec1n th\u1ed1ng.\u00a0 Theo th\u1ed1ng k\u00ea, th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u cho c\u00e1c d\u1ecbch v\u1ee5 ODM v\u00e0 OEM d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 1,3 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2025, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 5,5% t\u1eeb n\u0103m \u0111\u1ebfn n\u0103m 2025. S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh c\u1ee7a OEM, ODM, OBM l\u00e0 do c\u00e1c m\u00f4 h\u00ecnh n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1eaft gi\u1ea3m t\u1ed1i \u0111a c\u00e1c c\u00e1c lo\u1ea1i chi ph\u00ed v\u00e0 c\u00e1c kh\u00e2u ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ec3 t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd, \u0111em l\u1ea1i t\u00ednh linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh cao. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m, \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a ba m\u00f4 h\u00ecnh c\u00f4ng ty OEM, ODM v\u00e0 OBM.<\/span><\/p>\n

\"Ph\u00e2n<\/p>\n

Ph\u00e2n bi\u1ec7t c\u00e1c lo\u1ea1i h\u00ecnh c\u00f4ng ty OEM, ODM, OBM<\/p>\n<\/div>\n

ODM l\u00e0 g\u00ec ?<\/b><\/h2>\n

ODM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u201cOriginal Design Manufacturer\u201d (Nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft k\u1ebf g\u1ed1c) c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ghi nh\u00e3n ri\u00eang, l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c s\u1ea3n xu\u1ea5t theo h\u1ee3p \u0111\u1ed3ng. ODM \u0111\u01a1n gi\u1ea3n c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t nh\u00e0 m\u00e1y s\u1ebd s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m cho b\u1ea1n d\u1ef1a tr\u00ean thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 s\u1eb5n c\u1ee7a h\u1ecd.<\/span><\/p>\n

C\u00e1c nh\u00e0 m\u00e1y n\u00e0y th\u01b0\u1eddng cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c s\u1eeda \u0111\u1ed5i nh\u1ecf \u0111\u1ed1i v\u1edbi thi\u1ebft k\u1ebf c\u1ee7a h\u1ecd nh\u01b0 k\u00edch th\u01b0\u1edbc s\u1ea3n ph\u1ea9m, bao b\u00ec v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0 v\u1eady, b\u1ea1n \u0111\u01b0\u1ee3c ph\u00e9p b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n.<\/span><\/p>\n

M\u00f4 h\u00ecnh ODM gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, trong khi nh\u00e0 s\u1ea3n xu\u1ea5t ODM s\u1ebd c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ec3 s\u1ea3n xu\u1ea5t theo y\u00eau c\u1ea7u.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m<\/b><\/h3>\n

Kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 l\u1edbn ban \u0111\u1ea7u cho R&D (nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m) v\u00e0 thi\u1ebft l\u1eadp d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t t\u00f9y ch\u1ec9nh. M\u1ed9t l\u1ee3i th\u1ebf l\u1edbn c\u1ee7a ODM l\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i ti\u00eau t\u1ed1n nhi\u1ec1u ti\u1ec1n v\u00e0 th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. ODM \u0111\u00e3 c\u00f3 kh\u1ea3 n\u0103ng v\u00e0 kinh nghi\u1ec7m trong vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, do \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n

N\u1ebfu b\u1ea1n thi\u1ebfu ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n xu\u1ea5t, ODM c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed1i t\u00e1c \u0111\u00e1ng tin c\u1eady. H\u1ecd \u0111\u00e3 c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m trong vi\u1ec7c s\u1ea3n xu\u1ea5t c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m, gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i \u00edch n\u00e0y m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u00e0o t\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 s\u1ea3n xu\u1ea5t ri\u00eang.<\/span><\/p>\n

ODM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \"Original Design Manufacturer\" (Nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft k\u1ebf g\u1ed1c)<\/p>\n

ODM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u201cOriginal Design Manufacturer\u201d (Nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft k\u1ebf g\u1ed1c)<\/p>\n<\/div>\n

M\u1ed9t l\u1ee3i \u00edch quan tr\u1ecdng c\u1ee7a ODM l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebft ki\u1ec7m ti\u1ec1n ngay c\u1ea3 khi b\u1ea1n mua s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m th\u1ea5p. B\u1edfi v\u00ec ODM th\u01b0\u1eddng s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u1ec3 b\u00e1n theo l\u00f4 nh\u1ecf, t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 ti\u1ebfp th\u1ecb.<\/span><\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/h3>\n

M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ODM l\u00e0 b\u1ea1n c\u00f3 \u00edt s\u1ef1 linh ho\u1ea1t trong vi\u1ec7c t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m. B\u1ea1n ph\u1ea3i tu\u00e2n theo thi\u1ebft k\u1ebf v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u1ee7a ODM, do \u0111\u00f3 h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng thay \u0111\u1ed5i ho\u1eb7c c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m theo nhu c\u1ea7u ri\u00eang c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Khi l\u00e0m vi\u1ec7c v\u1edbi ODM, c\u00f3 th\u1ec3 c\u00f3 r\u1ee7i ro v\u1ec1 vi\u1ec7c b\u1ea3o v\u1ec7 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u1ee7a b\u1ea1n. V\u00ec ODM s\u1ebd tham gia v\u00e0o qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, c\u00f3 nguy c\u01a1 th\u00f4ng tin v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb ti\u1ebft l\u1ed9 ho\u1eb7c s\u1eed d\u1ee5ng b\u1edfi ODM ho\u1eb7c c\u00e1c b\u00ean li\u00ean quan.<\/span><\/p>\n

M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c c\u1ee7a ODM l\u00e0 vi\u1ec7c ODM n\u1eafm ho\u00e0n to\u00e0n ph\u1ea7n thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t, d\u1eabn \u0111\u1ebfn m\u1ed9t th\u00e1ch th\u1ee9c l\u00e0 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1. V\u00ed d\u1ee5, khi m\u1ed9t doanh nghi\u1ec7p \u0111\u1eb7t s\u1ea3n ph\u1ea9m t\u1eeb ODM v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn h\u01a1n v\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c \u0111\u1ed1i th\u1ee7 sau c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00f9ng ODM \u0111\u00f3 \u0111\u1ec3 s\u1ea3n xu\u1ea5t ra c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u00e0 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp. K\u1ebft qu\u1ea3 l\u00e0, doanh nghi\u1ec7p \u0111i \u0111\u1ea7u \u0111\u00e3 m\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi v\u00f4 t\u00ecnh t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho nh\u1eefng \u0111\u1ed1i th\u1ee7 sau ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n

Do \u0111\u00f3, khi h\u1ee3p t\u00e1c v\u1edbi ODM, doanh nghi\u1ec7p c\u1ea7n c\u1ed1 g\u1eafng thay \u0111\u1ed5i m\u1ed9t ch\u00fat thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u ri\u00eang cho m\u00ecnh. C\u00f3 th\u1ec3 ch\u00fa tr\u1ecdng v\u00e0o ph\u1ea7n bao b\u00ec v\u00e0 thi\u1ebft k\u1ebf \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t bao b\u00ec v\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u00e2n bi\u1ec7t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u ri\u00eang.<\/span><\/p>\n

Ngo\u00e0i ra, t\u00f9y thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t h\u00e0ng, th\u1eddi gian h\u1ee3p t\u00e1c v\u00e0 chi ph\u00ed s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c th\u1ecfa thu\u1eadn ri\u00eang v\u1edbi ODM \u0111\u1ec3 h\u1ea1n ch\u1ebf s\u1ef1 c\u1ea1nh tranh c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 xu\u1ea5t hi\u1ec7n sau. C\u00e1c th\u1ecfa thu\u1eadn n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t v\u1ec1 thi\u1ebft k\u1ebf, th\u1eddi gian cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c chi ph\u00ed \u0111\u1eb7t h\u00e0ng \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed9c quy\u1ec1n v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

OEM l\u00e0 g\u00ec?<\/b><\/h2>\n

OEM (Original Equipment Manufacturing \u2013 S\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb g\u1ed1c) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kh\u00e1c c\u1ee7a vi\u1ec7c s\u1ea3n xu\u1ea5t theo h\u1ee3p \u0111\u1ed3ng. Tuy nhi\u00ean, kh\u00e1c v\u1edbi ODM, m\u1ed9t nh\u00e0 m\u00e1y OEM s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean thi\u1ebft k\u1ebf v\u00e0 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"OEM<\/p>\n

OEM (Original Equipment Manufacturing \u2013 S\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb g\u1ed1c)<\/p>\n<\/div>\n

M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng v\u1ec1 OEM l\u00e0 Foxconn \u2013 nh\u00e0 s\u1ea3n xu\u1ea5t ch\u00ednh c\u1ee7a Apple cho d\u00f2ng \u0111i\u1ec7n tho\u1ea1i iPhone. Trong khi Apple \u0111\u1ea3m nh\u1eadn vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a iPhone, Foxconn s\u1edf h\u1eefu h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t ch\u00fang.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m<\/b><\/h3>\n

M\u1ed9t l\u1ee3i th\u1ebf c\u1ee7a OEM l\u00e0 b\u1ea1n gi\u1eef \u0111\u01b0\u1ee3c quy\u1ec1n ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u1ee7a n\u00f3. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i l\u1ee3i th\u1ebf \u0111\u00e0m ph\u00e1n cao h\u01a1n v\u00e0 linh ho\u1ea1t h\u01a1n trong vi\u1ec7c chuy\u1ec3n sang nh\u00e0 cung c\u1ea5p kh\u00e1c n\u1ebfu c\u1ea7n thi\u1ebft.<\/span><\/p>\n

V\u1edbi OEM, b\u1ea1n c\u00f3 thi\u1ebft k\u1ebf chi ti\u1ebft, th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt v\u00e0 danh m\u1ee5c v\u1eadt li\u1ec7u (BOM) cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn b\u00e1o gi\u00e1 t\u1eeb c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ef1a tr\u00ean th\u00f4ng tin c\u1ee5 th\u1ec3.<\/span><\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/h3>\n

M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a OEM l\u00e0 th\u1eddi gian ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u01b0\u1eddng k\u00e9o d\u00e0i h\u01a1n so v\u1edbi m\u00f4 h\u00ecnh ODM. B\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i ch\u1edd \u0111\u1ee3i \u0111\u1ebfn 8 th\u00e1ng tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n, trong khi ODM th\u01b0\u1eddng ch\u1ec9 m\u1ea5t t\u1eeb 1 \u0111\u1ebfn 4 tu\u1ea7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Qu\u00e1 tr\u00ecnh OEM y\u00eau c\u1ea7u t\u00e0i nguy\u00ean l\u1edbn v\u00e0 c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u n\u0103m \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o. B\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 kh\u00f4ng ch\u1ec9 v\u1ec1 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c m\u00e0 c\u00f2n v\u1ec1 nh\u00e2n l\u1ef1c v\u00e0 c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean kh\u00e1c \u0111\u1ec3 ho\u00e0n th\u00e0nh qu\u00e1 tr\u00ecnh OEM.<\/span><\/p>\n

M\u1ed9t h\u1ea1n ch\u1ebf c\u1ee7a OEM l\u00e0 Kh\u00f4ng th\u1ec3 d\u1ef1a v\u00e0o OEM \u0111\u1ec3 kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 ho\u1eb7c l\u1ed7i thi\u1ebft k\u1ebf. H\u1ecd ch\u1ec9 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thi\u1ebft k\u1ebf m\u00e0 b\u1ea1n cung c\u1ea5p. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o OEM \u0111\u1ec3 kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1 ho\u1eb7c ph\u00e1t hi\u1ec7n l\u1ed7i trong thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n m\u00e0 ph\u1ea3i t\u1ef1 t\u00ecm gi\u1ea3i ph\u00e1p.<\/span><\/p>\n

OBM l\u00e0 g\u00ec?<\/b><\/h2>\n

Trong hai h\u00ecnh th\u1ee9c OEM v\u00e0 ODM, c\u00f4ng ty s\u1ebd \u0111\u1ea3m nh\u1eadn vai tr\u00f2 trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, trong khi OBM t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf ho\u1eb7c s\u1ea3n xu\u1ea5t. OBM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u201cOriginal Brand Manufacturing\u201d \u2013 S\u1ea3n xu\u1ea5t d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c. C\u00e1c c\u00f4ng ty n\u00e0y s\u1ebd mua l\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o ra ho\u00e0n to\u00e0n b\u1edfi c\u00f4ng ty kh\u00e1c v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

OBM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \"Original Brand Manufacturing\" - S\u1ea3n xu\u1ea5t d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c<\/p>\n

OBM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a \u201cOriginal Brand Manufacturing\u201d \u2013 S\u1ea3n xu\u1ea5t d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c<\/p>\n<\/div>\n

\u01afu \u0111i\u1ec3m<\/b><\/h3>\n

T\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u: <\/i><\/b>Li\u00ean k\u1ebft v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c gi\u00fap c\u00e1c doanh nghi\u1ec7p kh\u00f4ng c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m trong vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. Doanh nghi\u1ec7p t\u1eadp trung v\u00e0o kh\u00e2u s\u1ea3n xu\u1ea5t trong khi nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c \u0111\u1ea3m nh\u1eadn vi\u1ec7c qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a t\u1eebng b\u00ean.<\/span><\/p>\n

Ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n qu\u00e1 tr\u00ecnh t\u1eeb thi\u1ebft k\u1ebf \u0111\u1ebfn ti\u1ebfp th\u1ecb:<\/i><\/b> M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t c\u1ee7a OBM l\u00e0 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ti\u1ebfp th\u1ecb d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u ri\u00eang. Doanh nghi\u1ec7p OBM c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh v\u1ec1 thi\u1ebft k\u1ebf, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t, gi\u00fap t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/h3>\n

M\u1ea5t quy\u1ec1n ki\u1ec3m so\u00e1t th\u01b0\u01a1ng hi\u1ec7u:<\/i><\/b> Khi li\u00ean k\u1ebft v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c, doanh nghi\u1ec7p ph\u1ea3i ch\u1ea5p nh\u1eadn m\u1ea5t m\u1ed9t ph\u1ea7n quy\u1ec1n ki\u1ec3m so\u00e1t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng b\u00e1, marketing v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh kh\u00e1c li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

R\u1ee7i ro trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/i><\/b> Khi doanh nghi\u1ec7p kh\u00f4ng t\u1ef1 m\u00ecnh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p m\u00e0 ch\u1ec9 li\u00ean k\u1ebft v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y r\u1ee7i ro v\u1ec1 vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 m\u1ea5t \u0111i s\u1ef1 ph\u00e2n bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c:<\/i><\/b> Doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c trong vi\u1ec7c s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 b\u1ea5t \u1ed5n v\u00e0 kh\u00f3 kh\u0103n khi c\u1ea7n thay \u0111\u1ed5i ho\u1eb7c t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c kh\u00e1c trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

Doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn h\u1ee3p t\u00e1c v\u1edbi ODM, OEM hay OBM?<\/b><\/h2>\n

Khi quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thu\u00ea ngo\u00e0i c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh v\u00e0 m\u1ee5c ti\u00eau kinh doanh.\u00a0<\/span><\/p>\n

Khi quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t trong ba lo\u1ea1i h\u00ecnh OEM, ODM, OBM, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\"Doanh<\/p>\n

Doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn h\u1ee3p t\u00e1c v\u1edbi ODM, OEM hay OBM?<\/p>\n<\/div>\n

\u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh, r\u1ed3i d\u1ef1a tr\u00ean \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ee3p t\u00e1c c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu \u0111\u00f3.. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t \u0111\u00e1nh gi\u00e1 ch\u00e2n th\u1ef1c v\u1ec1 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n trong c\u00f4ng ty. N\u1ebfu doanh nghi\u1ec7p thi\u1ebfu chuy\u00ean m\u00f4n v\u1ec1 thi\u1ebft k\u1ebf, h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a ODM \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m theo \u00fd mu\u1ed1n. N\u1ebfu doanh nghi\u1ec7p thi\u1ebfu ngu\u1ed3n cung c\u1ea5p nguy\u00ean li\u1ec7u s\u1ea3n xu\u1ea5t, h\u1ecd c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi OEM \u0111\u1ec3 t\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng ch\u1ea5t l\u01b0\u1ee3ng cao. Trong khi \u0111\u00f3, n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng m\u1ea1nh v\u1ec1 truy\u1ec1n th\u00f4ng, ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb OBM \u0111\u1ec3 t\u1ea1o d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

Ba kh\u00e1i ni\u1ec7m ODM, OEM v\u00e0 OBM \u0111\u1ea1i di\u1ec7n cho c\u00e1c m\u00f4 h\u00ecnh kinh doanh kh\u00e1c nhau trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng. Hi\u1ec3u r\u00f5 v\u1ec1 ba kh\u00e1i ni\u1ec7m n\u00e0y s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a m\u00ecnh trong chu\u1ed7i cung \u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p.<\/span><\/p>\n

Xem th\u00eam:<\/strong><\/em><\/p>\n

M\u00f4 h\u00ecnh kinh doanh B2B l\u00e0 g\u00ec?<\/strong><\/em><\/p>\n

M\u00f4 h\u00ecnh C2C l\u00e0 g\u00ec? M\u00f4 h\u00ecnh C2C trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/em><\/p>\n

So s\u00e1nh 3 m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn nh\u1ea5t: B2B, B2C, C2C<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong kinh doanh truy\u1ec1n th\u1ed1ng, m\u1ed9t c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c kh\u00e2u nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, marketing v\u00e0 b\u00e1n h\u00e0ng\u2026 Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o ra nhi\u1ec1u lo\u1ea1i h\u00ecnh kinh doanh m\u1edbi nh\u01b0 OEM, ODM v\u00e0 OBM, m\u00e0 trong \u0111\u00f3, c\u00e1c c\u00f4ng ty ch\u1ec9 c\u1ea7n \u0111\u1ea3m nhi\u1ec7m m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i kh\u00e2u trong kinh doanh truy\u1ec1n th\u1ed1ng.\u00a0 Theo th\u1ed1ng k\u00ea, th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u cho c\u00e1c d\u1ecbch v\u1ee5 ODM v\u00e0 OEM d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 1,3 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2025, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 5,5% t\u1eeb n\u0103m \u0111\u1ebfn n\u0103m 2025. S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh c\u1ee7a OEM, ODM, OBM l\u00e0 do c\u00e1c m\u00f4 h\u00ecnh n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1eaft gi\u1ea3m t\u1ed1i \u0111a c\u00e1c c\u00e1c lo\u1ea1i chi ph\u00ed v\u00e0 c\u00e1c kh\u00e2u ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ec3 t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd, \u0111em l\u1ea1i t\u00ednh linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh cao. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e2n t\u00edch r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m, \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a ba m\u00f4 h\u00ecnh c\u00f4ng ty OEM, ODM v\u00e0 OBM.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51000"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51000"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51000\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}