{"id":51015,"date":"2023-12-19T22:46:37","date_gmt":"2023-12-19T15:46:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-su-dung-zalo-oa-de-ban-hang-va-cham-soc-khach-hang.html"},"modified":"2023-12-19T22:46:37","modified_gmt":"2023-12-19T15:46:37","slug":"cach-su-dung-zalo-oa-de-ban-hang-va-cham-soc-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-su-dung-zalo-oa-de-ban-hang-va-cham-soc-khach-hang.html","title":{"rendered":"C\u00e1ch s\u1eed d\u1ee5ng Zalo OA \u0111\u1ec3 b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
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Zalo \u0111ang l\u00e0 m\u1ed9t trong c\u00e1c n\u1ec1n t\u1ea3ng kinh doanh online ti\u1ec1m n\u0103ng nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, khi c\u00f3 h\u01a1n 70 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp m\u1ed7i th\u00e1ng. Do \u0111\u00f3, ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p <\/span>\u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n Zalo OA<\/span>, \u0111\u1ec3 t\u1ea1o k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd chia s\u1ebb v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng Zalo OA hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"C\u00e1ch<\/p>\n

C\u00e1ch s\u1eed d\u1ee5ng Zalo OA hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 h\u00ecnh dung, c\u00e1ch b\u00e1n h\u00e0ng tr\u00ean Zalo OA c\u0169ng kh\u00e1 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 fanpage Facebook. Tuy nhi\u00ean, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a hai n\u1ec1n t\u1ea3ng c\u00f3 s\u1ef1 kh\u00e1c nhau. Th\u00eam v\u00e0o \u0111\u00f3, Zalo OA \u0111\u01b0\u1ee3c trang b\u1ecb th\u00eam c\u00e1c t\u00ednh n\u0103ng b\u00e1n h\u00e0ng, v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u00e0 fanpage Facebook kh\u00f4ng c\u00f3 (ho\u1eb7c ph\u1ea3i s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 c\u1ee7a b\u00ean th\u1ee9 3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n), v\u00ed d\u1ee5 nh\u01b0: g\u1eedi tin broadcast, g\u1ecdi tho\u1ea1i, chatbot, tin nh\u1eafn m\u1eabu, k\u1ecbch b\u1ea3n tr\u1ea3 l\u1eddi m\u1eabu, g\u1eedi tin ZNS, kho s\u1ea3n ph\u1ea9m\u2026 D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c t\u00ednh n\u0103ng Zalo OA m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh tr\u00ean Zalo.<\/span><\/p>\n

Zalo post \u2013 \u0110\u0103ng t\u1ea3i b\u00e0i vi\u1ebft l\u00ean Zalo OA<\/b><\/h2>\n

T\u00ednh n\u0103ng Zalo post kh\u00e1 gi\u1ed1ng v\u1edbi vi\u1ec7c \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean l\u00ean fanpage Facebook m\u00e0 c\u00e1c marketer hay g\u1ecdi l\u00e0 ch\u0103m page. Theo th\u1ed1ng k\u00ea c\u1ee7a Zalo Pro, t\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb b\u00e0i \u0111\u0103ng tr\u00ean Zalo \u0111\u1ea1t trung b\u00ecnh kho\u1ea3ng 40% tr\u1edf l\u00ean. Trong khi \u0111\u00f3, con s\u1ed1 n\u00e0y c\u1ee7a Facebook ch\u1ec9 \u0111\u1ea1t t\u1eeb 5% \u2013 10%.<\/span><\/p>\n

Vi\u1ec7c \u0111\u0103ng t\u1ea3i b\u00e0i vi\u1ebft th\u01b0\u1eddng xuy\u00ean l\u00ean k\u00eanh Zalo OA gi\u00fap duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng Zalo, v\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u khi mua h\u00e0ng. N\u1ed9i dung c\u00e1c b\u00e0i \u0111\u0103ng t\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c b\u00e0i \u0111\u0103ng qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, hay chia s\u1ebb ki\u1ebfn th\u1ee9c, c\u00e1c m\u1eb9o trong cu\u1ed9c s\u1ed1ng\u2026<\/span><\/p>\n

\"C\u00e1ch<\/p>\n

C\u00e1ch s\u1eed d\u1ee5ng Zalo OA: t\u00ednh n\u0103ng \u0111\u0103ng t\u1ea3i b\u00e0i vi\u1ebft<\/p>\n<\/div>\n

C\u00e1ch s\u1eed d\u1ee5ng Zalo OA \u0111\u1ec3 \u0111\u0103ng t\u1ea3i b\u00e0i vi\u1ebft<\/span>:<\/span><\/p>\n

B\u01b0\u1edbc 1: <\/b>\u00a0\u0110\u0103ng nh\u1eadp t\u00e0i kho\u1ea3n trang OA theo h\u01b0\u1edbng d\u1eabn <\/span>https:\/\/oa.zalo.me\/manage\/oa<\/span> \u279e Ch\u1ecdn t\u00e0i kho\u1ea3n OA b\u1ea1n mu\u1ed1n thao t\u00e1c<\/span><\/p>\n

B\u01b0\u1edbc 2:<\/b> So\u1ea1n b\u00e0i vi\u1ebft m\u1edbi b\u1eb1ng 2 c\u00e1ch sau:<\/span><\/p>\n

    \n
  • C\u00e1ch 1: Ch\u1ecdn N\u1ed9i dung \u279e B\u00e0i vi\u1ebft \u279e\u00a0 So\u1ea1n b\u00e0i vi\u1ebft m\u1edbi<\/span><\/li>\n
  • C\u00e1ch 2: Ch\u1ecdn Broadcast \u279e\u00a0 G\u1eedi Broadcast \u279e\u00a0 So\u1ea1n b\u00e0i vi\u1ebft m\u1edbi<\/span><\/li>\n<\/ul>\n

    B\u01b0\u1edbc 3:<\/b> \u0110i\u1ec1n n\u1ed9i dung cho b\u00e0i vi\u1ebft bao g\u1ed3m: ch\u1eef, video, h\u00ecnh \u1ea3nh<\/span><\/p>\n

    B\u01b0\u1edbc 4: <\/b>Ch\u1ecdn \u201cXu\u1ea5t b\u1ea3n\u201d \u0111\u1ec3 ho\u00e0n t\u1ea5t vi\u1ec7c t\u1ea1o b\u00e0i vi\u1ebft.\u00a0<\/span><\/p>\n

    Zalo store \u2013 c\u1eeda h\u00e0ng online tr\u00ean Zalo<\/b><\/h2>\n

    T\u1ea1i danh m\u1ee5c \u201cC\u1eeda h\u00e0ng\u201d, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ea3i c\u00e1c s\u1ea3n ph\u1ea9m l\u00ean Zalo v\u00e0 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng, c\u1ee5 th\u1ec3:\u00a0<\/span><\/p>\n

      \n
    • \u0110\u0103ng t\u1ea3i\/ ch\u1ec9nh s\u1eeda\/ x\u00f3a s\u1ea3n ph\u1ea9m<\/span><\/li>\n
    • T\u1ea1o v\u00e0 qu\u1ea3n l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/span><\/li>\n
    • Xem v\u00e0 qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng<\/span><\/li>\n
    • T\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing nh\u01b0 gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i\u2026<\/span><\/li>\n
    • Thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch nh\u01b0: v\u1eadn chuy\u1ec3n, thanh to\u00e1n, h\u1eadu m\u00e3i, ch\u00ednh s\u00e1ch giao h\u00e0ng\/ ho\u00e0n tr\u1ea3 h\u00e0ng\u2026<\/span><\/li>\n<\/ul>\n

      Vi\u1ec7c t\u1ea1o c\u1eeda h\u00e0ng tr\u00ean Zalo OA gi\u00fap nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m OA c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng xem \u0111\u01b0\u1ee3c danh s\u00e1ch s\u1ea3n ph\u1ea9m, m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec1u bao g\u1ed3m t\u00ean, gi\u00e1, h\u00ecnh \u1ea3nh, th\u00f4ng tin s\u1ea3n ph\u1ea9m\u2026 N\u1ebfu b\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Zalo h\u01a1n, k\u1ec3 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m OA c\u1ee7a b\u1ea1n, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t <\/span>\u0111\u0103ng k\u00fd Zalo Shop<\/span>.\u00a0<\/span><\/p>\n

      C\u00e1ch s\u1eed d\u1ee5ng Zalo OA \u0111\u1ec3 \u0111\u0103ng t\u1ea3i s\u1ea3n ph\u1ea9m:<\/span><\/p>\n

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      • B\u01b0\u1edbc 1:<\/b> Trong giao di\u1ec7n Zalo OA, ch\u1ecdn \u201cC\u1eeda h\u00e0ng\u201d > ch\u1ecdn \u201cS\u1ea3n ph\u1ea9m\u201d > ch\u1ecdn \u201cTh\u00eam s\u1ea3n ph\u1ea9m\u201d<\/span><\/li>\n
      • B\u01b0\u1edbc 2:<\/b> \u0110i\u1ec1n th\u00f4ng tin c\u1ea7n thi\u1ebft cho c\u00e1c danh m\u1ee5c theo h\u01b0\u1edbng d\u1eabn, bao g\u1ed3m: T\u00ean, tr\u1ea1ng th\u00e1i, m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh > nh\u1ea5n \u201c\u0110\u1ed3ng \u00fd\u201d<\/span><\/li>\n
      • B\u01b0\u1edbc 3: <\/b>M\u1edf ch\u1ee9c n\u0103ng hi\u1ec3n th\u1ecb C\u1eeda h\u00e0ng tr\u00ean trang OA b\u1eb1ng c\u00e1ch: ch\u1ecdn \u201cT\u00e0i kho\u1ea3n\u201d > ch\u1ecdn \u201cTh\u00f4ng tin t\u00e0i kho\u1ea3n\u201d > b\u1eadt ch\u1ee9c n\u0103ng c\u1eeda h\u00e0ng.<\/span><\/li>\n<\/ul>\n

        Sau khi b\u1eadt ch\u1ee9c n\u0103ng c\u1eeda h\u00e0ng, kh\u00e1ch v\u00e0o Zalo OA s\u1ebd th\u1ea5y hi\u1ec3n th\u1ecb n\u00fat \u0111i\u1ec1u h\u01b0\u1edbng \u201cV\u00e0o shop\u201d, d\u1eabn \u0111\u1ebfn danh s\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

        Nh\u1eafn tin, t\u01b0\u01a1ng t\u00e1c 1:1 v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

        T\u01b0\u01a1ng t\u1ef1 fanpage Facebook, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Zalo OA \u0111\u1ec3 nh\u1eafn tin t\u01b0 v\u1ea5n 1:1 v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a Zalo OA l\u00e0 t\u1ea1o tin nh\u1eafn m\u1eabu, l\u1eddi ch\u00e0o t\u1ef1 \u0111\u1ed9ng,\u00a0 k\u1ecbch b\u1ea3n tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng, thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef, g\u1eafn nh\u00e3n h\u1ed9i tho\u1ea1i \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp quy tr\u00ecnh x\u1eed l\u00fd h\u1ed9i tho\u1ea1i ph\u00f9 h\u1ee3p v\u1edbi quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u00e1c t\u00ednh n\u0103ng m\u00e0 fanpage Facebook kh\u00f4ng c\u00f3, m\u00e0 ph\u1ea3i k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m kh\u00e1c \u0111\u1ec3 tri\u1ec3n khai.<\/span><\/p>\n

        Chatbot<\/b><\/h2>\n

        Chatbot l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u1eafn tin t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c Zalo ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 AI (tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o), gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a, hay h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

        \"C\u00e1ch<\/p>\n

        C\u00e1ch s\u1eed d\u1ee5ng Zalo OA hi\u1ec7u qu\u1ea3: t\u00ednh n\u0103ng chatbot<\/p>\n<\/div>\n

        C\u1ee5 th\u1ec3, C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Chatbot Zalo OA bao g\u1ed3m:<\/span><\/p>\n

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        • L\u1eddi ch\u00e0o t\u1ef1 \u0111\u1ed9ng: t\u1ef1 \u0111\u1ed9ng g\u1eedi tin nh\u1eafn ch\u00e0o m\u1eebng khi c\u00f3 kh\u00e1ch h\u00e0ng quan t\u00e2m OA<\/span><\/li>\n
        • Tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng: tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng theo t\u1eeb kh\u00f3a, m\u1eabu c\u00e2u ho\u1eb7c theo k\u1ecbch b\u1ea3n<\/span><\/li>\n
        • Xin th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/span><\/li>\n
        • T\u1ea1o quiz tr\u1eafc nghi\u1ec7m hay th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/span><\/li>\n
        • \u0110\u1eb7t l\u1ecbch h\u1eb9n t\u1ef1 \u0111\u1ed9ng<\/span><\/li>\n
        • Marketing t\u1ef1 \u0111\u1ed9ng: t\u1ea1o chu\u1ed7i tin nh\u1eafn t\u1ef1 \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng theo th\u1eddi gian \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp<\/span><\/li>\n
        • L\u1ecdc th\u00f4ng tin v\u00e0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/li>\n<\/ul>\n

          \u0110\u1ec3 s\u1eed d\u1ee5ng chatbot, b\u1ea1n c\u1ea7n t\u00e0i kho\u1ea3n Zalo OA x\u00e1c th\u1ef1c v\u00e0 mua c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 tr\u1ea3 ph\u00ed c\u1ee7a Zalo OA. Sau \u0111\u00f3 truy c\u1eadp <\/span>https:\/\/oa.zalo.me\/chatbot<\/span> \u0111\u1ec3 c\u1ea5u h\u00ecnh chatbot c\u1ee7a m\u00ecnh.<\/span><\/p>\n

          G\u1ecdi tho\u1ea1i<\/b><\/h2>\n

          G\u1ecdi tho\u1ea1i l\u00e0 t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t c\u1ee7a Zalo OA m\u00e0 fanpage kh\u00f4ng h\u1ec1 c\u00f3. S\u1eed d\u1ee5ng Zalo OA, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean l\u1ea1c kh\u00e1ch h\u00e0ng mi\u1ec5n ph\u00ed qua Zalo, ho\u1eb7c t\u00edch h\u1ee3p Zalo OA v\u1edbi h\u1ec7 th\u1ed1ng t\u1ed5ng \u0111\u00e0i c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ec3 h\u1ee3p nh\u1ea5t c\u00e1c c\u00f4ng c\u1ee5 li\u00ean l\u1ea1c kh\u00e1ch h\u00e0ng. Th\u00eam v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 truy v\u1ea5n l\u1ecbch s\u1eed cu\u1ed9c g\u1ecdi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua Zalo OA.\u00a0<\/span><\/p>\n

          Tham kh\u1ea3o: <\/span>H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng t\u00ednh n\u0103ng g\u1ecdi tho\u1ea1i tr\u00ean Zalo OA<\/span>.<\/span><\/p>\n

          Tin truy\u1ec1n th\u00f4ng Broadcast<\/b><\/h2>\n

          Tin truy\u1ec1n th\u00f4ng Broadcast l\u00e0 t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Zalo OA gi\u00fap truy\u1ec1n th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m Zalo OA c\u1ee7a b\u1ea1n, ho\u1eb7c l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi quan t\u00e2m ph\u00f9 h\u1ee3p. C\u00e1c tin Broadcast th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00f4ng b\u00e1o ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u00e1c s\u1ef1 ki\u1ec7n, hay s\u1ea3n ph\u1ea9m m\u1edbi\u2026 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

          \"C\u00e1ch<\/p>\n

          C\u00e1ch s\u1eed d\u1ee5ng Zalo OA hi\u1ec7u qu\u1ea3: t\u00ednh n\u0103ng g\u1eedi tin broadcast<\/p>\n<\/div>\n

          S\u1ed1 l\u01b0\u1ee3ng tin Broadcast\/ th\u00e1ng ph\u1ee5 thu\u1ed9c v\u00e0o g\u00f3i d\u1ecbch v\u1ee5 b\u1ea1n \u0111\u0103ng k\u00fd, c\u1ee5 th\u1ec3:<\/span><\/p>\n

            \n
          • G\u00f3i c\u01a1 b\u1ea3n: 1 tin truy\u1ec1n th\u00f4ng\/ th\u00e1ng<\/span><\/li>\n
          • G\u00f3i D\u00f9ng th\u1eed ho\u1eb7c G\u00f3i N\u00e2ng cao: 4 tin truy\u1ec1n th\u00f4ng\/th\u00e1ng<\/span><\/li>\n
          • G\u00f3i Premium: 6 tin truy\u1ec1n th\u00f4ng\/th\u00e1ng<\/span><\/li>\n<\/ul>\n

            Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi g\u1eedi tin broadcast, s\u1ed1 tin \u201c\u0110\u00e3 g\u1eedi\u201d c\u00f3 th\u1ec3 kh\u00f4ng b\u1eb1ng s\u1ed1 tin \u201c\u0110\u00e3 nh\u1eadn\u201d do ng\u01b0\u1eddi quan t\u00e2m OA c\u0169ng c\u00f3 nh\u1eefng gi\u1edbi h\u1ea1n v\u1ec1 vi\u1ec7c nh\u1eadn tin. B\u1ea1n c\u00f3 th\u1ec3 xem chi ti\u1ebft c\u00e1c quy \u0111\u1ecbnh v\u00e0 h\u01b0\u1edbng d\u1eabn v\u1ec1 g\u1eedi tin Broadcast <\/span>t\u1ea1i \u0111\u00e2y<\/span>.<\/span><\/p>\n

            G\u1eedi tin ZNS<\/span><\/h2>\n

            ZNS (Zalo Notification Service) l\u00e0 d\u1ecbch v\u1ee5 d\u00e0nh cho c\u00e1c t\u00e0i kho\u1ea3n Zalo OA, gi\u00fap g\u1eedi th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng. N\u1ebfu broadcast ch\u1ec9 c\u00f3 th\u1ec3 g\u1eedi cho \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 quan t\u00e2m Zalo OA c\u1ee7a b\u1ea1n, th\u00ec v\u1edbi ZNS, ch\u1ec9 c\u1ea7n cung c\u1ea5p danh s\u00e1ch s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, tin ZNS c\u00f3 th\u1ec3 g\u1eedi t\u1edbi t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00f3, mi\u1ec5n l\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u00f3 c\u00f3 \u0111\u0103ng k\u00fd v\u00e0 s\u1eed d\u1ee5ng Zalo.<\/span><\/p>\n

            \"C\u00e1ch<\/p>\n

            C\u00e1ch s\u1eed d\u1ee5ng Zalo OA hi\u1ec7u qu\u1ea3: t\u00ednh n\u0103ng ZNS<\/p>\n<\/div>\n

            Nh\u01b0 v\u1eady, ZNS gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng ZNS b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:\u00a0<\/span><\/p>\n

              \n
            • X\u00e1c nh\u1eadn \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n th\u00e0nh c\u00f4ng<\/span><\/li>\n
            • G\u1eedi th\u00f4ng b\u00e1o x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng \u0111\u1ebfn kh\u00e1ch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/span><\/li>\n
            • C\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng c\u1ee7a kh\u00e1ch qua c\u00e1c giai \u0111o\u1ea1n<\/span><\/li>\n
            • X\u00e1c nh\u1eadn h\u1ee3p \u0111\u1ed3ng v\u00e0 c\u00e1c th\u00f4ng tin t\u00e0i ch\u00ednh, giao d\u1ecbch\u2026<\/span><\/li>\n
            • Th\u00f4ng b\u00e1o \u0111\u1ebfn h\u1ea1n thanh to\u00e1n d\u1ecbch v\u1ee5<\/span><\/li>\n
            • Th\u00f4ng b\u00e1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u1ea1i\u2026<\/span><\/li>\n<\/ul>\n

              C\u00e1c tin ZNS c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1eabu, gi\u1edbi h\u1ea1n l\u00ean t\u1edbi 400 k\u00fd t\u1ef1. M\u1eabu ZNS c\u00f3 th\u1ec3 \u0111\u00ednh k\u00e8m logo gi\u00fap t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 \u0111\u00ednh k\u00e8m n\u00fat g\u1ecdi \u0111i\u1ec7n nhanh, ho\u1eb7c c\u00e1c n\u00fat \u0111i\u1ec1u h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn landing page, trang ch\u1ee7 Zalo OA\u2026<\/span><\/p>\n

              C\u00f3 3 d\u1ea1ng n\u1ed9i dung ZNS v\u1edbi c\u00e1c m\u1ee9c ph\u00ed kh\u00e1c nhau, bao g\u1ed3m:<\/span><\/p>\n

                \n
              • ZNS d\u1ea1ng v\u0103n b\u1ea3n: 200\u0111\/tin<\/span><\/li>\n
              • ZNS d\u1ea1ng b\u1ea3ng: 200\u0111\/tin<\/span><\/li>\n
              • ZNS g\u1eedi m\u00e3 OTP: 300\u0111\/tin<\/span><\/li>\n<\/ul>\n

                Ri\u00eang v\u1edbi nh\u00f3m t\u00e0i kho\u1ea3n OA H\u00e0nh ch\u00ednh c\u00f4ng v\u00e0 Ti\u1ec7n \u00edch thi\u1ebft y\u1ebfu (\u0111i\u1ec7n, n\u01b0\u1edbc, internet,\u2026), ZNS d\u1ea1ng v\u0103n b\u1ea3n v\u00e0 d\u1ea1ng b\u1ea3ng c\u00f3 gi\u00e1 l\u00e0 120\u0111\/tin.<\/span><\/p>\n

                Hi\u1ec7n t\u1ea1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ZNS th\u00f4ng qua 2 c\u00e1ch:<\/span><\/p>\n

                  \n
                • Li\u00ean l\u1ea1c tr\u1ef1c ti\u1ebfp v\u1edbi Zalo b\u1eb1ng c\u00e1ch \u0111i\u1ec1n th\u00f4ng tin t\u1ea1i link <\/span>https:\/\/zalo.cloud\/contact<\/span> v\u00e0 ch\u1edd x\u00e9t duy\u1ec7t.<\/span><\/li>\n
                • Tri\u1ec3n khai th\u00f4ng qua h\u1ec7 th\u1ed1ng \u0111\u1ed1i t\u00e1c cao c\u1ea5p c\u1ee7a Zalo l\u00e0 c\u00e1c agency c\u00f3 chuy\u00ean m\u00f4n trong l\u0129nh v\u1ef1c tri\u1ec3n khai gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng, v\u00ed d\u1ee5 nh\u01b0 <\/span>Masterskills<\/span>.<\/span><\/li>\n<\/ul>\n

                  Qu\u1ea3n l\u00fd nh\u00f3m (GMF)<\/b><\/h2>\n

                  Qu\u1ea3n l\u00fd nh\u00f3m (GMF \u2013 Group Management Function) l\u00e0 nh\u00f3m chat do OA doanh nghi\u1ec7p t\u1ea1o v\u00e0 v\u1eadn h\u00e0nh, v\u1edbi m\u1ee5c ti\u00eau truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 th\u00e0nh vi\u00ean trong nh\u00f3m chat.\u00a0<\/span><\/p>\n

                  \"C\u00e1ch<\/p>\n

                  C\u00e1ch s\u1eed d\u1ee5ng Zalo OA hi\u1ec7u qu\u1ea3: t\u00ednh n\u0103ng qu\u1ea3n l\u00fd nh\u00f3m chat (GMF)<\/p>\n<\/div>\n

                  GMF th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ea1o \u0111\u1ec3 ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng cho c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau, v\u00ed d\u1ee5:<\/span><\/p>\n

                    \n
                  • T\u1ea1o nh\u00f3m kh\u00e1ch h\u00e0ng VIP \u0111\u1ec3 g\u1eedi nh\u1eefng \u01b0u \u0111\u00e3i ri\u00eang ch\u1ec9 d\u00e0nh cho nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
                  • T\u1ea1o nh\u00f3m chat ri\u00eang d\u00e0nh cho kh\u00e1ch s\u1ec9<\/span><\/li>\n
                  • T\u1ea1o nh\u00f3m chat ri\u00eang d\u00e0nh cho c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng\u2026<\/span><\/li>\n<\/ul>\n

                    \u0110i\u1ec1u ki\u1ec7n s\u1eed d\u1ee5ng t\u00ednh n\u0103ng GMF l\u00e0 t\u00e0i kho\u1ea3n OA \u0111ang s\u1eed d\u1ee5ng g\u00f3i n\u00e2ng cao ho\u1eb7c premium, c\u1ee5 th\u1ec3:<\/span><\/p>\n

                      \n
                    • G\u00f3i N\u00e2ng cao: C\u00f3 s\u1eb5n 1 nh\u00f3m chat v\u1edbi t\u1ed1i \u0111a 100 th\u00e0nh vi\u00ean<\/span><\/li>\n
                    • G\u00f3i Premium: C\u00f3 s\u1eb5n 3 nh\u00f3m chat v\u1edbi t\u1ed1i \u0111a 100 th\u00e0nh vi\u00ean<\/span><\/li>\n<\/ul>\n

                      Th\u00eam v\u00e0o \u0111\u00f3, chi ph\u00ed s\u1eed d\u1ee5ng t\u00ednh n\u0103ng GMF c\u00f2n bao g\u1ed3m ph\u00ed duy tr\u00ec nh\u00f3m chat v\u00e0 ph\u00ed g\u1eedi tin, c\u1ee5 th\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o <\/span>t\u1ea1i \u0111\u00e2y<\/span>.<\/span><\/p>\n

                      C\u00e1ch t\u1ea1o nh\u00f3m chat tr\u00ean Zalo OA:<\/span><\/p>\n

                        \n
                      • B\u01b0\u1edbc 1:<\/b> Truy c\u1eadp link <\/span>https:\/\/oa.zalo.me\/chatv2<\/span><\/li>\n
                      • B\u01b0\u1edbc 2:<\/b> T\u1ea1i trang OA Manager <\/span>https:\/\/oa.zalo.me\/manage\/oa<\/span> \u2192 Ch\u1ecdn t\u00e0i kho\u1ea3n OA \u2192 Ch\u1ecdn m\u1ee5c \u201cChat\u201d \u2192 ch\u1ecdn bi\u1ec3u t\u01b0\u1ee3ng \u201cT\u1ea1o nh\u00f3m\u201d<\/span><\/li>\n<\/ul>\n

                        B\u1ea1n c\u00f3 th\u1ec3 xem chi ti\u1ebft <\/span>h\u01b0\u1edbng d\u1eabn v\u1eadn h\u00e0nh nh\u00f3m chat tr\u00ean Zalo OA<\/span>.<\/span><\/p>\n

                        API \u2013 Gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng n\u00e2ng cao<\/b><\/h2>\n

                        T\u00ednh n\u0103ng API gi\u00fap t\u00edch h\u1ee3p Zalo OA v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng, ho\u1eb7c h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng c\u00e1c t\u00ednh n\u0103ng m\u1edbi nh\u01b0: g\u1eedi tin nh\u1eafn t\u1ef1 \u0111\u1ed9ng, \u0111\u1ed3ng b\u1ed9 CRM c\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c c\u1ee7a Zalo.<\/span><\/p>\n

                        C\u00e1ch qu\u1ea3n l\u00fd nhi\u1ec1u Zalo OA<\/b><\/h2>\n

                        M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o nhi\u1ec1u t\u00e0i kho\u1ea3n Zalo OA ph\u1ee5c v\u1ee5 cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau nh\u01b0 b\u00e1n h\u00e0ng, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, tuy\u1ec3n d\u1ee5ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng,.. ho\u1eb7c ph\u1ee5c v\u1ee5 cho vi\u1ec7c kinh doanh c\u00e1c nh\u00e3n hi\u1ec7u kh\u00e1c nhau, c\u00f9ng thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/span><\/p>\n

                        \u0110\u1ec3 \u0111\u1ed3ng th\u1eddi qu\u1ea3n l\u00fd nhi\u1ec1u Zalo OA nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a Masterskills \u2013 \u0111\u1ed1i t\u00e1c cao c\u1ea5p c\u1ee7a Zalo, l\u00e0 c\u00f4ng ty c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

                        Ch\u1ec9 c\u1ea7n m\u1ed9t t\u00e0i kho\u1ea3n Masterskills, b\u1ea1n c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u00e0 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh \u0111\u1ed3ng th\u1eddi nhi\u1ec1u t\u00e0i kho\u1ea3n OA ch\u1ec9 tr\u00ean m\u1ed9t m\u00e0n h\u00ecnh. Tin nh\u1eafn \u0111\u1ebfn t\u1eeb t\u1ea5t c\u1ea3 Zalo OA \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1eadp trung v\u1ec1 Masterskills. T\u00ednh n\u0103ng rule ph\u00e2n ph\u1ed1i c\u1ee7a Masterskills s\u1ebd \u0111i\u1ec1u ph\u1ed1i tin nh\u1eafn \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch theo c\u00e0i \u0111\u1eb7t \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.\u00a0<\/span><\/p>\n

                        B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp chatbot Masterskills ri\u00eang cho t\u1eebng t\u00e0i kho\u1ea3n OA \u0111\u1ec3: t\u1ef1 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng, xin th\u00f4ng tin kh\u00e1ch, tr\u1ea3 l\u1eddi theo k\u1ecbch b\u1ea3n, g\u1eafn nh\u00e3n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng\u2026<\/span><\/p>\n

                        Ngo\u00e0i c\u00e1c t\u00e0i kho\u1ea3n Zalo OA, Masterskills c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd t\u1eadp trung nhi\u1ec1u k\u00eanh t\u01b0\u01a1ng t\u00e1c nh\u01b0 website, Facebook, Instagram, Email, t\u1ed5ng \u0111\u00e0i, k\u00e8m theo c\u00e1c t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i nh\u01b0 CRM, t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, t\u1ef1 \u0111\u1ed9ng th\u1ed1ng k\u00ea c\u00e1c s\u1ed1 li\u1ec7u\u2026<\/span><\/p>\n

                        C\u00f3 th\u1ec3 n\u00f3i, Zalo OA \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t h\u1ec7 sinh th\u00e1i c\u00e1c t\u00ednh n\u0103ng ph\u1ee5c v\u1ee5 b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. H\u1ec7 th\u1ed1ng c\u00e1c t\u00ednh n\u0103ng n\u00e0y l\u00e0 th\u1ebf m\u1ea1nh gi\u00fap Zalo c\u1ea1nh tranh v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 ra \u0111\u1eddi tr\u01b0\u1edbc \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 fanpage Facebook hay Instagram.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                        Zalo \u0111ang l\u00e0 m\u1ed9t trong c\u00e1c n\u1ec1n t\u1ea3ng kinh doanh online ti\u1ec1m n\u0103ng nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, khi c\u00f3 h\u01a1n 70 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp m\u1ed7i th\u00e1ng. Do \u0111\u00f3, ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p <\/span>\u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n Zalo OA<\/span>, \u0111\u1ec3 t\u1ea1o k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh th\u1ee9c tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd chia s\u1ebb v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng Zalo OA hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51015"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51015"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51015\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}