{"id":51040,"date":"2023-12-19T22:50:57","date_gmt":"2023-12-19T15:50:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-remarketing-facebook-bam-duoi-khach-hang-muc-tieu-hieu-qua.html"},"modified":"2023-12-19T22:50:57","modified_gmt":"2023-12-19T15:50:57","slug":"cach-remarketing-facebook-bam-duoi-khach-hang-muc-tieu-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-remarketing-facebook-bam-duoi-khach-hang-muc-tieu-hieu-qua.html","title":{"rendered":"C\u00e1ch Remarketing Facebook b\u00e1m \u0111u\u1ed5i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
Remarketing \u2013 gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng nh\u1eb1m g\u1ee3i \u00fd, nh\u1eafc nh\u1edf t\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ch\u01b0a \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh tr\u01b0\u1edbc \u0111\u00f3. M\u1eb7t kh\u00e1ch c\u0169ng c\u00f3 th\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua th\u00eam, hay h\u1ef1c hi\u1ec7n upsell ho\u1eb7c cross-sell.<\/p>\n
\"Remarketing<\/p>\n

Remarketing Facebook gi\u00fap b\u00e1m \u0111u\u1ed5i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

C\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng \u0111\u1ec3 Remarketing trong \u0111\u00f3 Facebook l\u00e0 m\u1ed9t ti\u00eau bi\u1ec3u!<\/span><\/p>\n

Remarketing Facebook l\u00e0 c\u00e1ch ti\u1ebfp th\u1ecb kh\u00e1ch h\u00e0ng truy c\u1eadp Facebook qua nhi\u1ec1u h\u00ecnh th\u1ee9c, thi\u1ebft b\u1ecb kh\u00e1c nhau. C\u1ee5 th\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u, quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 tr\u01b0\u1edbc \u0111\u00f3 c\u00f3 h\u00e0nh vi t\u00ecm ki\u1ebfm, \u0111\u1ec3 l\u1ea1i th\u00f4ng tinh. B\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n Remarketing Facebook nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 \u0111\u1ec3 b\u00e1m \u0111u\u1ed5i nh\u1eb1m m\u1ee5c \u0111\u00edch gia t\u0103ng hi\u1ec7u qu\u1ea3 ch\u1ed1t \u0111\u01a1n.\u00a0<\/span><\/p>\n

Pixel Facebook s\u1ebd thu th\u1eadp & l\u01b0u l\u1ea1i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 cho ph\u00e9p target v\u00e0o m\u1ed9t s\u1ed1 h\u00e0nh vi c\u1ee5 th\u1ec3 \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd.<\/span><\/p>\n

Remarketing Facebook c\u00f3 c\u1ea7n Website kh\u00f4ng?\u00a0<\/b><\/h2>\n

Website l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ea1n tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m\/th\u00f4ng tin \u0111\u1ec3 kh\u00e1ch h\u00e0ng truy c\u1eadp t\u1eeb \u0111\u00f3 thu th\u1eadp th\u00f4ng tin, chuy\u1ec3n \u0111\u1ed5i!\u00a0<\/span><\/p>\n

Kh\u00f4ng c\u00f3 Website v\u1eabn c\u00f3 th\u1ec3 Remarketing Facebook. TUY NHI\u00caN, \u0111\u1ec3 m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i t\u1ed1t nh\u1ea5t th\u00ec Website v\u1eabn r\u1ea5t quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p kinh doanh online.<\/span><\/p>\n

Tuy\u1ec7t v\u1eddi h\u01a1n n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 li\u00ean k\u1ebft Fanpage v\u00e0 Website gi\u00fap \u0111\u1ed3ng b\u1ed9 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, h\u00ecnh th\u00e0nh Marketing kh\u00e9p k\u00edn. Nh\u1edd \u0111\u00f3, trong qu\u00e1 tr\u00ecnh Remarketing Facebook, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn Website c\u00e0ng l\u00e0m gia t\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9 uy t\u00edn. Kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng h\u01a1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.\u00a0<\/span><\/p>\n

C\u00e1ch qu\u1ea3ng c\u00e1o Remarketing Facebook hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch Remarketing Facebook th\u00ec t\u1ea1o t\u00e0i kho\u1ea3n Facebook l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng. Ti\u1ebfp \u0111\u00f3 b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n theo quy tr\u00ecnh sau:\u00a0<\/span><\/p>\n

B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Facebook<\/strong><\/h3>\n

N\u1ebfu kh\u00f4ng c\u00f3 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch Remarketing Facebook. <\/span>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng nh\u1eadp Facebook v\u00e0 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o t\u1ea1i \u0111\u00e2y: <\/span>https:\/\/vi-vn.facebook.com\/business\/tools\/ads-manager<\/span><\/p>\n

B\u01b0\u1edbc 2: T\u1ea1o Pixel Facebook v\u00e0 g\u1eafn v\u00e0o website<\/strong><\/h3>\n

N\u1ebfu kh\u00f4ng c\u00f3 Pixel, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai, h\u1ecd \u0111ang l\u00e0m g\u00ec. \u0110i\u1ec1u n\u00e0y khi\u1ebfn vi\u1ec7c ti\u1ebfp th\u1ecb l\u1ea1i tr\u1edf n\u00ean r\u1ea5t kh\u00f3 kh\u0103n.<\/span><\/p>\n

C\u00e1ch t\u1ea1o Pixel<\/strong><\/p>\n

    \n
  1. Truy c\u1eadp v\u00e0o link t\u1ea1o Pixel c\u1ee7a Facebook: <\/span>https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142<\/span><\/li>\n
  2. Click v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng b\u00ean ph\u1ea3i m\u00e0n h\u00ecnh > K\u1ebft n\u1ed1i ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 ch\u1ecdn Website<\/span><\/li>\n
  3. Ch\u1ecdn Meta Pixel > nh\u1ea5p v\u00e0o K\u1ebft n\u1ed1i.<\/span><\/li>\n
  4. Th\u00eam T\u00ean pixel t\u00f9y ch\u1ec9nh.<\/span><\/li>\n
  5. Nh\u1eadp URL trang web m\u00e0 b\u1ea1n mu\u1ed1n remarketing.<\/span><\/li>\n
  6. Nh\u1ea5p v\u00e0o Ti\u1ebfp t\u1ee5c v\u00e0 l\u00e0m theo c\u00e1c b\u01b0\u1edbc k\u1ebf ti\u1ebfp.<\/span><\/li>\n<\/ol>\n

    X\u00e1c \u0111\u1ecbnh code Pixel Facebok<\/strong><\/p>\n

    V\u00e0o m\u1ee5c Facebook Pixel trong Business Facebook. N\u1ebfu b\u1ea1n ch\u01b0a t\u1eebng c\u00e0i \u0111\u1eb7t Pixel s\u1ebd th\u1ea5y h\u00ecnh \u1ea3nh nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y th\u00ec h\u00e3y b\u1ea5m v\u00e0o \u201cSet up Pixel\u201d<\/p>\n

    \"pixel\"<\/p>\n

    Ti\u1ebfp t\u1edbi, ph\u1ea7n \u201cChoose How you want to install your Pixel code\u201d ch\u1ecdn c\u00e1ch c\u00e1i \u0111\u1eb7t th\u00f4ng qua\u00a0c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 BigCommerce, Magento, Tr\u00ecnh qu\u1ea3n l\u00fd th\u1ebb c\u1ee7a Google,\u2026 (Quy tr\u00ecnh t\u00edch h\u1ee3p s\u1ebd \u0111\u01b0\u1ee3c Facebook h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3.)<\/p>\n

    \"cai-dat-pixel\"<\/p>\n

    L\u00fac n\u00e0y b\u1ea1n s\u1ebd th\u1ea5y d\u00f2ng m\u00e0u xanh xu\u1ea5t hi\u1ec7n. \u0110\u00f3 ch\u00ednh l\u00e0 ID Pixel<\/p>\n

    C\u00e0i \u0111\u1eb7t\u00a0ID Pixel v\u00e0o Website<\/p>\n

    1\/C\u00e0i \u0111\u1eb7t Pixel Facebook trong Theme WordPress<\/strong><\/p>\n

    Mu\u1ed1n c\u00e0i \u0111\u1eb7t ID Pixel v\u00e0 ch\u00e8n v\u00e0o tr\u01b0\u1edbc th\u1ebb \u0111\u00f3ng HEAD trong Template Website c\u1ee7a b\u1ea1n. Tr\u01b0\u1edbc ti\u00ean c\u1ea7n c\u00e0i \u0111\u1eb7t Theme, sau \u0111\u00f3 v\u00e0o ph\u1ea7n Header and Footer Scripts\u201d d\u00e1n \u0111o\u1ea1n Code Pixel v\u00e0o \u00f4 \u201cHeader Scripts\u201d v\u00e0 nh\u1ea5n n\u00fat \u201cSave\u201d.\u00a0<\/span><\/p>\n

    2\/C\u00e0i \u0111\u1eb7t Pixel Facebook th\u00f4ng qua Tag Manager c\u1ee7a Google<\/strong><\/p>\n

    C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n nh\u01b0 sau:\u00a0<\/span><\/p>\n

      \n
    • Nh\u1ea5n chu\u1ed9t v\u00e0o n\u00fat \u201cAdd A New Tag\u201d trong Manager.\u00a0<\/span><\/li>\n
    • Ch\u1ecdn Tag Configuration\u00a0<\/span><\/li>\n
    • Ch\u1ecdn Custom HTML<\/span><\/li>\n
    • Copy v\u00e0 paste \u0111o\u1ea1n Code Pixel Facebook m\u00e0 b\u1ea1n l\u1ea5y tr\u01b0\u1edbc \u0111\u00f3<\/span><\/li>\n
    • Ch\u1ecdn Advanced Setting v\u00e0 ch\u1ecdn Once per page > Triggering<\/span><\/li>\n<\/ul>\n

      L\u01b0u \u00fd: Pixel ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng n\u1ebfu website c\u00f3 \u00edt nh\u1ea5t 20 ng\u01b0\u1eddi d\u00f9ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. N\u1ebfu kh\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i t\u00ecnh tr\u1ea1ng \u201cPixel c\u1ee7a b\u1ea1n kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng\u201d. \u0110\u1ec3 gi\u1ea3i quy\u1ebft t\u00ecnh tr\u1ea1ng n\u00e0y, b\u1ea1n c\u1ea7n t\u0103ng l\u01b0\u1ee3ng website tr\u01b0\u1edbc khi ch\u1ea1y qu\u1ea3ng c\u00e1o. V\u1ea5n \u0111\u1ec1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 kh\u1eafc ph\u1ee5c khi l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website t\u0103ng l\u00ean theo th\u1eddi gian qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

      B\u01b0\u1edbc 3: T\u1ea1o \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/b><\/h3>\n

      Pixel c\u00f3 vai tr\u00f2 t\u1ed5ng h\u1ee3p to\u00e0n b\u1ed9 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng truy c\u1eadp Website. Do v\u1eady, b\u1ea1n c\u1ea7n t\u1ea1o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch Remarketing. C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n:<\/span><\/p>\n

      Truy c\u1eadp v\u00e0o Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o Facebook > Ch\u1ecdn t\u1ea5t c\u1ea3 c\u00f4ng c\u1ee5> \u0110\u1ed1i t\u01b0\u1ee3ng > T\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng > ch\u1ecdn m\u1ee5c \u201c\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh\u201d.<\/strong><\/em><\/p>\n

      Sau \u0111\u00f3, Facebook s\u1ebd \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd v\u1ec1 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 c\u00f9ng h\u00e0nh \u0111\u1ed9ng. D\u1ef1a v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 thi\u1ebft l\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n

      \u0111\u01b0a ra danh s\u00e1ch c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 c\u00f9ng h\u00e0nh \u0111\u1ed9ng. B\u1ea1n s\u1ebd d\u1ef1a v\u00e0o c\u00e1c nh\u00f3m n\u00e0y \u0111\u1ec3 t\u1ea1o \u201c\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh\u201d ph\u00f9 h\u1ee3p. C\u1ee5 th\u1ec3 bao g\u1ed3m:<\/span><\/p>\n

        \n
      • Website Traffic \u2013 L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website<\/span><\/li>\n
      • Customer File \u2013 T\u1ec7p kh\u00e1ch h\u00e0ng<\/span><\/li>\n
      • App Activity \u2013 Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u1ee9ng d\u1ee5ng<\/span><\/li>\n
      • Offline Activity \u2013 Ho\u1ea1t \u0111\u1ed9ng Offline<\/span><\/li>\n<\/ul>\n

        B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/b><\/h3>\n

        Khi \u0111\u00e3 ho\u00e0n th\u00e0nh \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh, b\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n c\u1ea7n l\u00e0m cho chi\u1ebfn d\u1ecbch Remarketing Facebook l\u00e0 t\u1ea1o m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch theo c\u00e1c b\u01b0\u1edbc sau:\u00a0<\/span><\/p>\n

        1\/T\u1ea1o qu\u1ea3ng c\u00e1o<\/strong><\/p>\n

        2\/Ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. T\u1ea1i \u0111\u00e2y Facebook s\u1ebd g\u1ee3i \u00fd cho b\u1ea1n nh\u1eefng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng<\/strong><\/p>\n

        Tuy nhi\u00ean 2 m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn v\u00e0 quan tr\u1ecdng khi ch\u1ea1y remarketing l\u00e0 Traffic (L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp) v\u00e0 Conversions (Chuy\u1ec3n \u0111\u1ed5i). C\u1ee5 th\u1ec3:<\/span><\/p>\n

          \n
        • V\u1edbi m\u1ee5c ti\u00eau Traffic<\/strong>: Kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng truy c\u1eadp v\u00e0o v\u00e0o website quay l\u1ea1i v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/li>\n
        • V\u1edbi m\u1ee5c ti\u00eau Conversions:<\/strong> Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t ho\u1ea1t \u0111\u1ed9ng mua h\u00e0ng.<\/span><\/li>\n<\/ul>\n

          Sau khi \u0111\u00e3 ch\u1ecdn xong m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, b\u1ea1n \u0111\u1eb7t t\u00ean v\u00e0 nh\u1ea5n n\u00fat \u201cTi\u1ebfp t\u1ee5c\u201d \u0111\u1ec3 chuy\u1ec3n sang b\u01b0\u1edbc ti\u1ebfp theo.<\/span><\/p>\n

          B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/b><\/h3>\n

          \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi (Create New) ho\u1eb7c l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef (Use a Saved Audience).<\/span><\/p>\n

          Sau khi ho\u00e0n t\u1ea5t th\u00f4ng tin \u0111\u1ed1i t\u01b0\u1ee3ng (t\u00ean, \u0111\u1ecba \u0111i\u1ec3m, tu\u1ed5i, gi\u1edbi t\u00ednh,\u2026) Facebook s\u1ebd hi\u1ec3n th\u1ecb quy m\u00f4 v\u00e0 k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o \u01b0\u1edbc t\u00ednh cho 1 ng\u00e0y. Theo \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t quy m\u00f4 mong mu\u1ed1n.\u00a0<\/span><\/p>\n

          Tuy nhi\u00ean, khi l\u1ef1a ch\u1ecdn \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ea7n l\u01b0u \u00fd:\u00a0<\/span><\/p>\n

            \n
          • C\u00f3 th\u1ec3 lo\u1ea1i tr\u1eeb c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng mong mu\u1ed1n \u1edf m\u1ef1c \u201cLo\u1ea1i tr\u1eeb \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh\u201d<\/span><\/li>\n
          • T\u1ea1i m\u1ee5c \u201cNh\u1eafm m\u1ee5c ti\u00eau N\u00e2ng cao\u201d ch\u1ec9 n\u00ean luwajc h\u1ecdn t\u1ec7p kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ee7 l\u1edbn. N\u1ebfu kh\u00f4ng, Facebook s\u1ebd ch\u1ec9 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o t\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 li\u00ean quan nh\u1ea5t t\u1edbi \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n m\u1ea5t \u0111i nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<\/ul>\n

            B\u01b0\u1edbc 6: Ch\u1ecdn V\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

            Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u00e0 Remarketing Facebook, b\u1ea1n s\u1ebd ch\u1ecdn n\u01a1i qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb mong mu\u1ed1n tr\u00ean Facebook. M\u1ed9t s\u1ed1 v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn do Facebook \u0111\u1ec1 xu\u1ea5t nh\u01b0 story, messenger, b\u1ea3ng tin tr\u00ean Facebook; video, story tr\u00ean Instagram,\u2026<\/span><\/p>\n

            Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u1edf c\u00e1c thi\u1ebft b\u1ecb mong mu\u1ed1n nh\u01b0 m\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i,\u2026.\u00a0<\/span><\/p>\n

            B\u01b0\u1edbc 7: \u0110\u1eb7t Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

            T\u00f9y v\u00e0o t\u1eebng giai \u0111o\u1ea1n v\u00e0 quy m\u00f4 chi\u1ebfn d\u1ecbch b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ng\u00e2n s\u00e1ch chi tr\u1ea3 cho Facebook \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch d\u1ecbch remarketing \u1edf tr\u00ean.<\/span><\/p>\n

            C\u00f3 2 c\u00e1ch l\u1ef1a ch\u1ecdn c\u00e0i \u0111\u1eb7t ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o l\u00e0: Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u1ecdn \u0111\u1eddi v\u00e0 ng\u00e2n s\u00e1ch theo ng\u00e0y. N\u1ebfu b\u1ea1n m\u1edbi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, th\u00ec h\u00e3y l\u1ef1a ch\u1ecdn c\u00e1ch an to\u00e0n l\u00e0 ng\u00e2n s\u00e1ch theo ng\u00e0y \u0111\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo t\u1eebng giai \u0111o\u1ea1n.\u00a0<\/span><\/p>\n

            B\u01b0\u1edbc 8: T\u1ea1o \u0110\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

            \u0110\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o mu\u1ed1n s\u1eed d\u1ee5ng \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 h\u00ecnh \u1ea3nh\/video\/b\u1ed9 s\u01b0u t\u1eadp,\u2026. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 th\u00f4ng \u0111i\u1ec7p \u1ea5n t\u01b0\u1ee3ng mu\u1ed1n truy\u1ec1n \u0111\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

            Ngo\u00e0i ra, \u0111\u1eebng qu\u00ean g\u1eafn link URL website \u0111\u00edch m\u00e0 b\u1ea1n mu\u1ed1n thu h\u00fat m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp v\u00e0 \u0111o\u1ea1n code UTM (Urchin Tracking Module) \u0111\u1ec3 gi\u00fap b\u1ea1n theo d\u00f5i ngu\u1ed3n truy c\u1eadp.<\/span><\/p>\n

            Cu\u1ed1i c\u00f9ng, b\u1ea1n nh\u1ea5n \u201cX\u00e1c nh\u1eadn\u201d \u0111\u1ec3 ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh t\u1ea1o qu\u1ea3ng c\u00e1o cho chi\u1ebfn d\u1ecbch remarketing. L\u00fac n\u00e0y Facebook s\u1ebd b\u1eaft \u0111\u1ea7u xem x\u00e9t v\u00e0 ph\u00ea duy\u1ec7t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. N\u1ebfu qu\u1ea3ng c\u00e1o h\u1ee3p l\u1ec7, Facebook s\u1ebd b\u1eaft \u0111\u1ea7u ph\u00e2n ph\u1ed1i, hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o t\u1edbi nh\u1eefng \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh b\u1ea1n \u0111\u00e3 ch\u1ecdn.<\/span><\/p>\n

            Remarketing Facebook hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch Remarketing Facebook ph\u00f9 h\u1ee3p r\u1ea5t quan tr\u1ecdng kh\u00f4ng ch\u1ec9 \u1edf kh\u00e2u h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh t\u01b0\u01a1ng t\u00e1c chuy\u00ean nghi\u1ec7p!<\/span><\/p>\n

            \n

            M\u1ed8T S\u1ed0 \u0110\u1ecaNH NGH\u0128A C\u01a0 B\u1ea2N<\/strong><\/p>\n

            Remarketing<\/strong>: Hay c\u00f2n g\u1ecdi l\u00e0 Ti\u1ebfp th\u1ecb l\u1ea1i \u2013 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng tr\u00ean nhi\u1ec1u k\u00eanh nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email,\u2026nh\u1eb1m m\u1ee5c \u0111\u00edch g\u1eedi th\u00f4ng \u0111i\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng, nh\u1eafc nh\u1edf\u00a0h\u1ecd\u00a0v\u1ec1 thao t\u00e1c hu\u1ef7 b\u1ecf \u0111\u1ed9t ng\u1ed9t hay qu\u00ean ch\u01b0a thanh to\u00e1n \u0111\u01a1n h\u00e0ng m\u00e0 h\u1ecd \u0111\u00e3 ti\u1ebfn h\u00e0nh tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

            Pixel Faceboook:<\/strong> M\u1ed9t \u0111o\u1ea1n m\u00e3 HTML c\u00e0i v\u00e0o website trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Remarketing. Th\u00f4ng qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 teo d\u00f5i \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang truy c\u1eadp website, h\u1ecd \u0111ang th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng g\u00ec tr\u00ean website.<\/p>\n<\/blockquote>\n

            \u00a0<\/p>\n

            \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            M\u1ed8T S\u1ed0 \u0110\u1ecaNH NGH\u0128A C\u01a0 B\u1ea2N<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51040"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51040"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51040\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}