{"id":51049,"date":"2023-12-19T22:52:42","date_gmt":"2023-12-19T15:52:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-kim-cuong-cong-cu-giup-doanh-nghiep-phat-trien-ben-vung.html"},"modified":"2023-12-19T22:52:42","modified_gmt":"2023-12-19T15:52:42","slug":"chien-luoc-kim-cuong-cong-cu-giup-doanh-nghiep-phat-trien-ben-vung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-kim-cuong-cong-cu-giup-doanh-nghiep-phat-trien-ben-vung.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng: C\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng"},"content":{"rendered":"
\n

Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng (Strategy Diamond) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong kinh doanh v\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai m\u1ee5c ti\u00eau kinh doanh, gi\u00fap cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng (Strategy Diamond) l\u00e0 g\u00ec?<\/b><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi nh\u00e0 qu\u1ea3n l\u00fd McKinsey \u2013 Donald Hambrick v\u00e0 James Frederickson v\u00e0o nh\u1eefng n\u0103m 1980. Chi\u1ebfn l\u01b0\u1ee3c kim c\u01b0\u01a1ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p khi tham gia kinh doanh \u1edf m\u1ed9t\u00a0 th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi\u2026<\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng l\u00e0 g\u00ec?<\/p>\n<\/div>\n

5 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng (Strategy Diamond)<\/b><\/h2>\n

Theo \u0111\u00f3, Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng g\u1ed3m 5 th\u00e0nh ph\u1ea7n y\u1ebfu t\u1ed1 ch\u00ednh, bao g\u1ed3m: Arenas (\u0110\u1ea5u tr\u01b0\u1eddng), Vehicles (Ph\u01b0\u01a1ng ti\u1ec7n), Differentiation (Kh\u00e1c bi\u1ec7t), Staging (D\u00e0n d\u1ef1ng) v\u00e0 Economic logic (Logic kinh t\u1ebf).<\/span><\/p>\n

Y\u1ebfu t\u1ed1 Arenas (\u0110\u1ea5u tr\u01b0\u1eddng)<\/b><\/h3>\n

\u201cArenas\u201d \u2013 \u0110\u1ea5u tr\u01b0\u1eddng, \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n c\u1ea7n t\u1eadp trung khi tri\u1ec3n khai k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a m\u00ecnh. V\u1edbi t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 l\u0129nh v\u1ef1c kinh doanh s\u1ebd c\u00f3 nh\u1eefng \u0111\u1ea5u tr\u01b0\u1eddng kh\u00e1c nhau. \u0110\u1ec3 t\u00ecm hi\u1ec3u Arenas, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/span><\/p>\n

    \n
  • V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/span><\/li>\n
  • L\u0129nh v\u1ef1c kinh doanh<\/span><\/li>\n
  • Doanh nghi\u1ec7p b\u1ea1n s\u1ebd tham gia v\u00e0o \u0111\u1ea5u tr\u01b0\u1eddng s\u1eb5n c\u00f3 hay t\u1ea1o ra m\u1ed9t \u0111\u1ea5u tr\u01b0\u1eddng m\u1edbi?<\/span><\/li>\n
  • K\u00eanh th\u00f4ng tin n\u00e0o s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/span><\/li>\n
  • Doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n chi\u1ebfm th\u1ecb ph\u1ea7n trong ph\u00e2n kh\u00fac n\u00e0o?<\/span><\/li>\n
  • C\u00f4ng ngh\u1ec7 n\u00e0o s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh?<\/span><\/li>\n
  • Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 h\u1ecd th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng \u1edf \u0111\u00e2u?<\/span><\/li>\n<\/ul>\n

    Hi\u1ec3u r\u00f5 v\u1ec1 y\u1ebfu t\u1ed1 \u0111\u1ea5u tr\u01b0\u1eddng gi\u00fap b\u1ea1n nh\u1eadn ra \u0111i\u1ec3m m\u1ea1nh\/y\u1ebfu, t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n

    \"Arenas<\/p>\n

    Arenas (\u0110\u1ea5u tr\u01b0\u1eddng) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung<\/p>\n<\/div>\n

    V\u00ed d\u1ee5: Sau khi t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1edbi theo chi\u1ebfn l\u01b0\u1ee3c kim c\u01b0\u01a1ng v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c arenas, Pacific Cycle \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i th\u00f4ng qua c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp v\u00e0 thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n vi\u1ec7c s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m. Theo Statista (2021), chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 g\u00f3p ph\u1ea7n gi\u00fap Pacific Cycle tr\u1edf th\u00e0nh nh\u00e0 ph\u00e2n ph\u1ed1i xe \u0111\u1ea1p l\u1edbn nh\u1ea5t t\u1ea1i Hoa K\u1ef3, v\u1edbi t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n 15,4% trong th\u1ecb tr\u01b0\u1eddng xe \u0111\u1ea1p t\u1ea1i M\u1ef9.<\/span><\/p>\n

    Y\u1ebfu t\u1ed1 Vehicles (Ph\u01b0\u01a1ng ti\u1ec7n)<\/b><\/h3>\n

    Trong m\u00f4 h\u00ecnh Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng (Strategy Diamond), y\u1ebfu t\u1ed1 Vehicles (Ph\u01b0\u01a1ng ti\u1ec7n) ch\u1ec9 c\u00e1c c\u00e1ch th\u1ee9c \u0111\u1ec3 th\u00e2m nh\u1eadp v\u00e0o c\u00e1c l\u0129nh v\u1ef1c \u0111\u00e3 ch\u1ecdn. C\u00e1c c\u00e1ch th\u1ee9c th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng bao g\u1ed3m ph\u00e1t tri\u1ec3n n\u1ed9i b\u1ed9, h\u1ee3p t\u00e1c kinh doanh ho\u1eb7c thu mua l\u1ea1i c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c. Tuy nhi\u00ean, quy\u1ebft \u0111\u1ecbnh ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n suy ngh\u0129 k\u1ef9. Theo b\u00e1o c\u00e1o c\u1ee7a David Cravens v\u00e0 Nigel Piercy (n\u0103m 2006), c\u00e1c c\u00e1ch th\u1ee9c, ph\u01b0\u01a1ng ti\u1ec7n l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t ho\u1eb7c \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p gi\u1eefa nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau v\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c, nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n, c\u00e1ch th\u1ee9c \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/span><\/p>\n

    \"Y\u1ebfu<\/p>\n

    Y\u1ebfu t\u1ed1 Vehicles (Ph\u01b0\u01a1ng ti\u1ec7n) gi\u00fap doanh nghi\u1ec7p th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng d\u1ec5 d\u00e0ng h\u01a1n<\/p>\n<\/div>\n

    V\u00ed d\u1ee5: Toyota v\u00e0 Mazda \u0111\u00e3 c\u00f9ng nhau m\u1edf m\u1ed9t nh\u00e0 m\u00e1y l\u1eafp r\u00e1p t\u1ea1i Alabama, m\u1ed7i c\u00f4ng ty s\u1ebd g\u00f3p v\u1ed1n b\u1eb1ng nhau. \u0110\u1ec3 th\u00edch \u1ee9ng nhanh h\u01a1n v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng, nh\u00e0 m\u00e1y m\u1edbi \u1edf Alabama c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t 300.000 xe m\u1ed7i n\u0103m; trong \u0111\u00f3 Mazda c\u00f3 k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t 150.000 m\u1eabu Crossover v\u00e0 Toyota s\u1ebd s\u1ea3n xu\u1ea5t 150.000 Toyota Corollas. C\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u s\u1ebd chia s\u1ebb h\u1ec7 th\u1ed1ng s\u1ea3n xu\u1ea5t \u0111\u1ec3 gi\u1ea3m thi\u1ec3u chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/span><\/p>\n

    Y\u1ebfu t\u1ed1 Differentiations (kh\u00e1c bi\u1ec7t h\u00f3a)\u00a0<\/b><\/h3>\n

    Y\u1ebfu t\u1ed1 Differentiations l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 cho ph\u00e9p doanh nghi\u1ec7p \u201cchi\u1ebfn th\u1eafng\u201d trong c\u00e1c l\u0129nh v\u1ef1c m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ed9c nh\u1ea5t, gi\u00fap doanh nghi\u1ec7p ph\u00e2n bi\u1ec7t m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n. Nh\u1eefng y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t c\u00f3 th\u1ec3 bao g\u1ed3m h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 c\u1ea3, \u0111\u1ed9 tin c\u1eady v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/span><\/p>\n

    Vi\u1ec7c t\u1ea1o ra nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t l\u00e0 nhi\u1ec7m v\u1ee5 quan tr\u1ecdng, v\u00ec n\u1ebfu thi\u1ebfu nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1ea5t v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n ph\u1ea3i l\u1ef1a ch\u1ecdn nh\u1eefng \u0111i\u1ec3m \u0111\u1ed9c nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 tri\u1ec3n khai n\u00f3 nhanh ch\u00f3ng \u0111\u1ec3 \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 trong cu\u1ed9c chi\u1ebfn gi\u00e0nh kh\u00e1ch h\u00e0ng, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

    \"Y\u1ebfu<\/p>\n

    Y\u1ebfu t\u1ed1 Differentiations (kh\u00e1c bi\u1ec7t h\u00f3a) gi\u00fap doanh nghi\u1ec7p chi\u1ebfn th\u1eafng tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7<\/p>\n<\/div>\n

    V\u00ed d\u1ee5: V\u00ed d\u1ee5: Apple kh\u00e1c bi\u1ec7t h\u00f3a b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, c\u00f3 thi\u1ebft k\u1ebf \u0111\u1eb9p v\u00e0 ti\u00ean ti\u1ebfn. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple nh\u01b0 iPhone, iPad, MacBook, Apple Watch \u2026 c\u00f3 thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n, hi\u1ec7n \u0111\u1ea1i, sang tr\u1ecdng v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. B\u00ean c\u1ea1nh \u0111\u00f3, Apple c\u0169ng n\u1ed5i ti\u1ebfng v\u1edbi h\u1ec7 sinh th\u00e1i c\u1ee7a m\u00ecnh, bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 App Store, iTunes, iCloud\u2026 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n.<\/span><\/p>\n

    Apple c\u0169ng \u0111\u01b0a ra nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c bi\u1ec7t, s\u00e1ng t\u1ea1o v\u00e0 \u1ea5n t\u01b0\u1ee3ng, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 (fanbase) trung th\u00e0nh v\u00e0 \u0111am m\u00ea v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

    Y\u1ebfu t\u1ed1 Staging (D\u00e0n d\u1ef1ng)<\/b><\/h3>\n

    Y\u1ebfu t\u1ed1 Staging trong Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng (Strategy Diamond) x\u00e1c \u0111\u1ecbnh th\u1ee9 t\u1ef1 c\u00e1c h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n th\u1ef1c hi\u1ec7n, t\u1ed1c \u0111\u1ed9 th\u1ef1c hi\u1ec7n, th\u1eddi \u0111i\u1ec3m ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 ti\u1ebfp t\u1ee5c ho\u1eb7c thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i. Theo Harvard Business Review, quy tr\u00ecnh Staging ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 c\u00e1c t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau, \u0111\u00f4i khi doanh nghi\u1ec7p c\u1ea7n ph\u1ea3n \u1ee9ng nhanh \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i c\u00f3 s\u1eb5n. Vi\u1ec7c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang th\u1eddi \u0111i\u1ec3m cho c\u00e1c h\u00e0nh \u0111\u1ed9ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh vi\u1ec7c th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c. N\u1ebfu doanh nghi\u1ec7p \u0111i qu\u00e1 ch\u1eadm ho\u1eb7c qu\u00e1 nhanh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i ho\u1eb7c l\u00e0m \u0111i sai h\u01b0\u1edbng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

    \"Y\u1ebfu<\/p>\n

    Y\u1ebfu t\u1ed1 Staging gi\u00fap doanh nghi\u1ec7p h\u00e0nh \u0111\u1ed9ng ch\u00ednh x\u00e1c, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang m\u1ee5c ti\u00eau<\/p>\n<\/div>\n

    V\u00ed d\u1ee5: Tesla \u0111\u00e3 x\u00e1c \u0111\u1ecbnh t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao c\u1ea5p v\u00e0 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn. Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Tesla c\u0169ng bao g\u1ed3m ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c nh\u01b0 l\u01b0u tr\u1eef n\u0103ng l\u01b0\u1ee3ng v\u00e0 h\u1ec7 th\u1ed1ng \u0111i\u1ec7n m\u1eb7t tr\u1eddi. \u0110\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, Tesla \u0111\u00e3 \u00e1p d\u1ee5ng y\u1ebfu t\u1ed1 d\u00e0n d\u1ef1ng (staging) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ee9 t\u1ef1 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ea7n th\u1ef1c hi\u1ec7n, t\u1ed1c \u0111\u1ed9 th\u1ef1c hi\u1ec7n v\u00e0 th\u1eddi \u0111i\u1ec3m ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 ti\u1ebfp t\u1ee5c ho\u1eb7c thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i.<\/span><\/p>\n

    \u0110\u1ea7u ti\u00ean, Tesla \u0111\u00e3 ch\u1ecdn ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng cao c\u1ea5p v\u00e0 s\u1eed d\u1ee5ng kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c \u00f4 t\u00f4 c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Model S, Model X v\u00e0 Model 3.\u00a0<\/span><\/p>\n

    \u0110\u1ed3ng th\u1eddi, Tesla c\u0169ng \u0111\u00e3 t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef n\u0103ng l\u01b0\u1ee3ng v\u00e0 h\u1ec7 th\u1ed1ng \u0111i\u1ec7n m\u1eb7t tr\u1eddi, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 ph\u1ee5 tr\u1ee3 v\u00e0 gi\u00fap t\u0103ng c\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o.<\/span><\/p>\n

    Y\u1ebfu t\u1ed1 Economic logic (Logic kinh t\u1ebf)\u00a0<\/b><\/h3>\n

    Y\u1ebfu t\u1ed1 Economic logic l\u00e0 m\u1ed9t trong 5 y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh Chi\u1ebfn l\u01b0\u1ee3c Kim c\u01b0\u01a1ng. Logic kinh t\u1ebf \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch m\u1ed9t doanh nghi\u1ec7p ki\u1ebfm l\u1ee3i nhu\u1eadn. N\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Y\u1ebfu t\u1ed1 Logic kinh t\u1ebf \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111\u01b0a ra gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o thu v\u1ec1 l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u1ea7n t\u00ecm c\u00e1ch t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, t\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \"Y\u1ebfu<\/p>\n

    Y\u1ebfu t\u1ed1 Economic logic trong chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng<\/p>\n<\/div>\n

    V\u00ed d\u1ee5: IKEA \u0111\u00e3 \u00e1p d\u1ee5ng y\u1ebfu t\u1ed1 Economic logic \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, IKEA \u0111\u00e3 ch\u1ecdn s\u1ea3n xu\u1ea5t t\u1ea1i c\u00e1c qu\u1ed1c gia c\u00f3 chi ph\u00ed nh\u00e2n c\u00f4ng v\u00e0 nguy\u00ean v\u1eadt li\u1ec7u th\u1ea5p nh\u01b0 Trung Qu\u1ed1c v\u00e0 Vi\u1ec7t Nam. \u0110\u1ed3ng th\u1eddi, IKEA ch\u1ecdn c\u00e1c thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 s\u1ef1 ti\u1ec7n d\u1ee5ng cho kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, v\u1eadn chuy\u1ec3n v\u00e0 b\u00e1n h\u00e0ng, IKEA c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh trong ng\u00e0nh n\u1ed9i th\u1ea5t.<\/span><\/p>\n

    L\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng (Strategy Diamond)<\/b><\/h2>\n

    Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng (Strategy Diamond) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u00ec \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0:<\/span><\/p>\n

    \u0110\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh: <\/b>Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Theo b\u00e1o c\u00e1o c\u1ee7a IMARC n\u0103m , vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

    X\u00e1c \u0111\u1ecbnh s\u1ee9c m\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p:<\/b> S\u1eed d\u1ee5ng Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh, ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, gi\u1ea3m chi ph\u00ed ho\u1eb7c c\u1ea3i thi\u1ec7n quy tr\u00ecnh s\u1ea3n xu\u1ea5t. Theo BDC (), vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

    \"Chi\u1ebfn<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng \u0111em \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p<\/p>\n<\/div>\n

    T\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t:<\/b> Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c t\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Theo Forbes (), vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng doanh s\u1ed1 v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    H\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c: <\/b>Theo b\u00e1o c\u00e1o c\u1ee7a McKinsey & Company (), vi\u1ec7c s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 kinh doanh.<\/span><\/p>\n

    Vi\u1ec7c s\u1eed d\u1ee5ng Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng s\u1ee9c c\u1ea1nh tranh, t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

    \u1ee8ng d\u1ee5ng Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng \u2013 Strategy Diamond trong doanh nghi\u1ec7p<\/b><\/h2>\n

    Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng \u2013 Strategy Diamond l\u00e0 m\u1ed9t khung t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c r\u1ea5t h\u1eefu \u00edch cho c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng trong kinh doanh v\u00e0 marketing:<\/span><\/p>\n

    X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c:<\/b> Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c x\u00e1c \u0111\u1ecbnh 5 y\u1ebfu t\u1ed1 ch\u00ednh<\/span><\/p>\n

    Ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch:<\/b> Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi ti\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. K\u1ebf ho\u1ea1ch n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 m\u1edbi\u2026<\/span><\/p>\n

    \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c:<\/b> Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ecbnh h\u01b0\u1edbng, gi\u00fap \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin \u0111\u00e1ng tin c\u1eady v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n

    T\u0103ng t\u00ednh \u0111\u1ed9t ph\u00e1:<\/b> S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p t\u00ecm ra nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi v\u00e0 kh\u00e1c bi\u1ec7t \u0111\u1ec3 t\u0103ng t\u00ednh \u0111\u1ed9t ph\u00e1, \u0111em l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n

    Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c:<\/b> S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e2n b\u1ed5 t\u00e0i nguy\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1eeb \u0111\u00f3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, gia t\u0103ng t\u00ednh c\u1ea1nh tranh cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c. V\u1edbi 5 y\u1ebfu t\u1ed1 ch\u00ednh, chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p t\u1ed5ng quan h\u00f3a v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n nay. Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng c\u0169ng t\u1ed3n t\u1ea1i nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 gi\u1edbi h\u1ea1n. V\u00ec v\u1eady, vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u \u0111\u1ec3 \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch v\u00e0 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/span><\/p>\n

    Xem th\u00eam:<\/strong><\/em><\/div>\n
    M\u00f4 h\u00ecnh PESTEL l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh PESTEL ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh<\/strong><\/em><\/div>\n
    M\u00f4 h\u00ecnh SWOT v\u00e0 \u1ee9ng d\u1ee5ng trong kinh doanh<\/strong><\/em><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Chi\u1ebfn l\u01b0\u1ee3c Kim C\u01b0\u01a1ng (Strategy Diamond) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong kinh doanh v\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p. N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai m\u1ee5c ti\u00eau kinh doanh, gi\u00fap cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51049"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51049"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51049\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}