{"id":5105,"date":"2023-11-29T07:20:31","date_gmt":"2023-11-29T07:20:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/?p=5105"},"modified":"2023-11-29T14:57:11","modified_gmt":"2023-11-29T14:57:11","slug":"25-tuyet-chieu-ban-hang-khong-choi-tu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/25-tuyet-chieu-ban-hang-khong-choi-tu.html","title":{"rendered":"25 Tuy\u1ec7t chi\u00eau b\u00e1n h\u00e0ng kh\u00f4ng th\u1ec3 ch\u1ed1i t\u1eeb"},"content":{"rendered":"<p class=\"ifp\">\u0110\u1ed1i v\u1edbi nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p, l\u1ea7n \u0111\u1ea7u b\u00e1n h\u00e0ng bao gi\u1edd c\u0169ng \u0111\u1ea7y th\u00e1ch th\u1ee9c. H\u00e0ng tri\u1ec7u v\u1ea5n \u0111\u1ec1 c\u00f9ng n\u1ea3y sinh nh\u01b0:<\/p>\n<ul>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n<li>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd \u0111\u1eb7t h\u00e0ng?<\/li>\n<li>X\u1eed l\u00fd th\u1ebf n\u00e0o khi h\u1ecd t\u1eeb ch\u1ed1i?<\/li>\n<\/ul>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 25 b\u00ed quy\u1ebft c\u1ee7a c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u gi\u00fap b\u1ea1n t\u00ecm ra l\u1eddi gi\u1ea3i cho nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00f3 v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 n\u00f3i \u201cKh\u00f4ng\u201d.<\/p>\n<p><strong>Brian Tracy: B\u00ed quy\u1ebft cho nh\u1eefng doanh nh\u00e2n l\u1ea7n \u0111\u1ea7u b\u00e1n h\u00e0ng<\/strong><\/p>\n<p>Brian Tracy, Ch\u1ee7 t\u1ecbch H\u00e3ng Brian Tracy International t\u1ea1i Solana Beach (California, M\u1ef9), t\u00e1c gi\u1ea3 cu\u1ed1n Advanced Selling Strategies (Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3) v\u00e0 Great Little Book on Successful Selling (Cu\u1ed1n s\u00e1ch nh\u1ecf h\u1eefu \u00edch cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng) \u2013 \u0111\u01b0a ra 5 b\u00ed quy\u1ebft d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi kinh doanh l\u1ea7n \u0111\u1ea7u nh\u01b0 sau:<\/p>\n<p><strong>1. B\u00e1n l\u1ee3i \u00edch, ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u00e1n \u0111\u1eb7c \u0111i\u1ec3m:<\/strong><\/p>\n<p>Theo Tracy, sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 ch\u1ec9 t\u1eadp trung \u0111\u1ecbnh ngh\u0129a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh l\u00e0 g\u00ec. Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, c\u00f4ng n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 m\u1edbi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n n\u00f3i \u0111\u1ebfn.<\/p>\n<p>\u201cN\u00f3i s\u1ea3n ph\u1ea9m ch\u1ee9a nhi\u1ec1u d\u01b0\u1ee1ng ch\u1ea5t t\u1ed1t cho s\u1ee9c kho\u1ebb th\u00ec m\u1edbi ch\u1ec9 l\u00e0 m\u00f4 t\u1ea3 chung chung \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n<div class=\"8e592PJN\">\n<div class=\"tve-leads-shortcode tve-tl-anim tl-anim-instant tve-leads-track-shortcode_2296 tve-leads-triggered\">\n<div id=\"tve_tcb2_fading-image-2-step_m1\" class=\"tl-style\">\n<div class=\"tve-leads-conversion-object\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv-page-section\">\n<div class=\"tve-page-section-in tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption on_hover\"><\/div>\n<div class=\"thrv_wrapper tve_image_caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>C\u00f2n l\u1ee3i \u00edch th\u00ec ph\u1ea3i c\u1ee5 th\u1ec3 h\u01a1n, nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i l\u00e0m ng\u01b0\u1eddi d\u00f9ng ng\u1ee7 \u00edt h\u01a1n, thon g\u1ecdn h\u01a1n nh\u01b0ng v\u1eabn tr\u00e0n \u0111\u1ea7y s\u1ee9c s\u1ed1ng v\u00e0 l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u vi\u1ec7c h\u01a1n.<\/p>\n<p>\u0110\u00f3 m\u1edbi l\u00e0 nh\u1eefng l\u1ee3i th\u1ebf m\u00e0 b\u1ea1n ph\u1ea3i t\u1eadp trung v\u00e0o qu\u1ea3ng b\u00e1\u201d \u2013 Tracy gi\u1ea3i th\u00edch.<\/p>\n<p><strong>2. B\u00e1n h\u00e0ng cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t:<\/strong><\/p>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 tri\u1ec3n v\u1ecdng nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\n<p>H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd mua nhanh nh\u1ea5t.<\/p>\n<p>L\u1eddi khuy\u00ean c\u1ee7a Tracy: \u201cN\u1ebfu b\u1ea1n b\u00e1n m\u00e1y photocopy, \u0111\u1eebng c\u1ed1 b\u00e1n h\u00e0ng cho nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd mua m\u00e1y n\u00e0y. H\u00e3y b\u00e1n cho nh\u1eefng ai \u0111\u00e3 t\u1eebng c\u00f3 m\u1ed9t chi\u1ebfc ho\u1eb7c nh\u1eefng ai m\u00e0 b\u1ea1n bi\u1ebft l\u00e0 s\u1ebd quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m n\u00e0y.<\/p>\n<p>H\u00e3y cho h\u1ecd th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u01a1n h\u1eb3n nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i nh\u01b0 th\u1ebf n\u00e0o\u201d.<\/p>\n<div class=\"KoGGgab0\">\n<div class=\"tve-leads-shortcode tve-tl-anim tl-anim-instant tve-leads-track-shortcode_1154 tve-leads-triggered\">\n<div id=\"tve_tcb2_fading-image-2-step-with-lightbox_m1\" class=\"tl-style\">\n<div class=\"tve-leads-conversion-object\">\n<div class=\"tve_flt\">\n<div id=\"tve_editor\" class=\"tve_shortcode_editor\">\n<div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv-page-section\">\n<div class=\"tve-page-section-in tve_empty_dropzone\">\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\">\n<div class=\"tve-cb tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption on_hover\"><\/div>\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\">\n<div class=\"tve-cb tve_empty_dropzone\">\n<div class=\"thrv_wrapper tve_image_caption\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>3. N\u00eau b\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m:<\/strong><\/p>\n<p>T\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng th\u00edch ph\u00e1 b\u1ecf s\u1ef1 quen thu\u1ed9c v\u00e0 ti\u1ec7n nghi th\u01b0\u1eddng ng\u00e0y c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u1eed m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi m\u1ebb.<\/p>\n<p>V\u00ec v\u1eady, h\u00e3y cho h\u1ecd \u00edt nh\u1ea5t ba l\u00fd do h\u1ee3p l\u00fd \u0111\u1ec3 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1c \u0111\u1ed9 cao h\u01a1n, gi\u00e1 th\u00e0nh r\u1ebb h\u01a1n v\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n.<\/p>\n<p><strong>4. Ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp:<\/strong><\/p>\n<p>Vi\u1ec7c chi nh\u1eefng kho\u1ea3n ti\u1ec1n l\u1edbn \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o gi\u1ea5y ho\u1eb7c ho\u1eb7c g\u1eedi th\u01b0 t\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch b\u00e1n h\u00e0ng k\u00e9m hi\u1ec7u qu\u1ea3 nh\u1ea5t cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p kinh doanh.<\/p>\n<p>N\u00ean ch\u0103ng, b\u1ea1n h\u00e3y ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng g\u1eb7p m\u1eb7t th\u00ec \u00edt nh\u1ea5t c\u0169ng l\u00e0 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i.<\/p>\n<p><strong>5. Ch\u00fa tr\u1ecdng \u0111\u1ebfn kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng l\u1ea7n th\u1ee9 hai:<\/strong><\/p>\n<p>Kho\u1ea3ng 85% doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00e0 nh\u1edd v\u00e0o nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng. \u201c\u0110\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 khuy\u00ean b\u1ea1n b\u00e8 ho\u1eb7c ng\u01b0\u1eddi th\u00e2n c\u1ee7a m\u00ecnh mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111\u00e3 mua v\u00e0 th\u1ea5y th\u1ecfa m\u00e3n\u201d \u2013 Tracy cho bi\u1ebft.<\/p>\n<p>L\u1eddi khuy\u00ean c\u1ee7a Tracy: h\u00e3y t\u1eadp trung thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi m\u1ed7i kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi mua h\u00e0ng kh\u00e1c cho b\u1ea1n. H\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n: Li\u1ec7u c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c s\u1ef1 tho\u1ea3 m\u00e3n \u0111\u1ec3 h\u1ecd ti\u1ebfp t\u1ee5c mua s\u1eafm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00ecnh \u0111ang cung c\u1ea5p v\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 m\u00ecnh cho b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd ch\u01b0a?<\/p>\n<p><strong>Linda Richardson: K\u1ef9 n\u0103ng tr\u00ecnh b\u00e0y \u0111\u1ec3 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng<\/strong><\/p>\n<p>Linda Richardson, Ch\u1ee7 t\u1ecbch C\u00f4ng ty The Richardson \u2013 m\u1ed9t c\u00f4ng ty \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng v\u00e0 l\u00e3nh \u0111\u1ea1o \u1edf Philadelphia, t\u00e1c gi\u1ea3 cu\u1ed1n Stop Telling, Start Selling: Using Customer Focus Dialogue to Close Sales (D\u1eebng n\u00f3i, b\u1eaft \u0111\u1ea7u b\u00e1n: \u0110\u1eb7t tr\u1ecdng t\u00e2m cu\u1ed9c h\u1ed9i tho\u1ea1i v\u00e0o kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng) chia s\u1ebb nh\u1eefng b\u00ed quy\u1ebft thuy\u1ebft tr\u00ecnh kinh doanh nh\u01b0 sau:<\/p>\n<p><strong>1. T\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7:<\/strong><\/p>\n<p>Tr\u01b0\u1edbc khi n\u00f3i chuy\u1ec7n l\u00e0m \u0103n, h\u00e3y l\u00e0m th\u00e2n v\u1edbi kh\u00e1ch h\u00e0ng. Mu\u1ed1n v\u1eady, h\u00e3y t\u00ecm hi\u1ec3u tr\u01b0\u1edbc v\u1ec1 kh\u00e1ch h\u00e0ng xem gi\u1eefa h\u1ecd v\u00e0 b\u1ea1n c\u00f3 \u0111i\u1ec3m chung n\u00e0o kh\u00f4ng, c\u00f4ng ty c\u1ee7a h\u1ecd g\u1ea7n \u0111\u00e2y c\u00f3 xu\u1ea5t hi\u1ec7n tr\u00ean m\u1eb7t b\u00e1o hay kh\u00f4ng? Li\u1ec7u h\u1ecd c\u00f3 th\u00edch th\u1ec3 thao hay kh\u00f4ng?<\/p>\n<p>L\u1eddi khuy\u00ean c\u1ee7a Richardson: \u201cH\u00e3y \u0111\u00e0o s\u00e2u nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u00e0m cho m\u1ed1i quan h\u1ec7 tr\u1edf n\u00ean th\u1ef1c ch\u1ea5t h\u01a1n\u201d.<\/p>\n<p><strong>2. \u0110\u1eb7t nhi\u1ec1u c\u00e2u h\u1ecfi:<\/strong><\/p>\n<p>\u0110\u1eebng \u0111\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi m\u00e0 c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u201cc\u00f3\u201d ho\u1eb7c \u201ckh\u00f4ng\u201d, ho\u1eb7c ch\u1ec9 li\u00ean quan \u0111\u1ebfn chi ph\u00ed, gi\u00e1 c\u1ea3, th\u1ee7 t\u1ee5c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt kh\u00e1c.<\/p>\n<p>H\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 \u0111\u1ed9ng c\u01a1 mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i, mong mu\u1ed1n c\u1ee7a h\u1ecd, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 qu\u00e1 tr\u00ecnh h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p>Richardson khuy\u00ean: \u201c\u0110\u1eebng ng\u1ea1i h\u1ecfi kh\u00e1ch h\u00e0ng r\u1eb1ng t\u1ea1i sao h\u1ecd l\u1ea1i c\u1ea3m th\u1ea5y th\u1ebf n\u00e0y hay th\u1ebf kia v\u00ec \u0111\u00f3 s\u1ebd l\u00e0 c\u00e1ch b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh\u201d.<\/p>\n<p><strong>3. T\u00ecm hi\u1ec3u c\u1eb7n k\u1ebd h\u01a1n:<\/strong><\/p>\n<p>N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng: \u201cCh\u00fang t\u00f4i t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 c\u00f3 hi\u1ec7u su\u1ea5t cao\u201d, li\u1ec7u b\u1ea1n c\u00f3 n\u00f3i ngay v\u1edbi h\u1ecd r\u1eb1ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng ti\u00eau ch\u00ed c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o kh\u00f4ng?<\/p>\n<p>M\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u00f4ng minh s\u1ebd kh\u00f4ng l\u00e0m nh\u01b0 v\u1eady. Anh ta s\u1ebd l\u00e2n la d\u00f2 h\u1ecfi th\u00eam. Richardson kh\u1eb3ng \u0111\u1ecbnh: \u201c\u0110\u1ec1 ngh\u1ecb kh\u00e1ch h\u00e0ng gi\u1ea3i th\u00edch c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n v\u00e0 cho kh\u00e1ch h\u00e0ng th\u1ea5y b\u1ea1n hi\u1ec3u r\u1ea5t r\u00f5 nhu c\u1ea7u c\u1ee7a h\u1ecd\u201d.<\/p>\n<p><strong>4. H\u1ecdc c\u00e1ch l\u1eafng nghe.<\/strong><\/p>\n<p>Nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u00f3i li\u00ean h\u1ed3i khi g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 g\u00e2y kh\u00f3 ch\u1ecbu cho kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n d\u1ec5 \u0111\u1ec3 vu\u1ed9t m\u1ea5t \u0111\u01a1n h\u00e0ng.<\/p>\n<p>V\u00ec th\u1ebf, b\u1ea1n n\u00ean l\u1eafng nghe kh\u00e1ch h\u00e0ng \u00edt nh\u1ea5t trong m\u1ed9t n\u1eeda th\u1eddi gian tr\u00f2 chuy\u1ec7n. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng l\u1eafng nghe c\u1ee7a m\u00ecnh b\u1eb1ng vi\u1ec7c ghi ch\u00e9p, quan s\u00e1t c\u1eed ch\u1ec9, th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u00f4ng k\u1ebft lu\u1eadn v\u1ed9i v\u00e0ng v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang n\u00f3i.<\/p>\n<p><strong>5. D\u1ecbch v\u1ee5 h\u1eadu m\u00e3i:<\/strong><\/p>\n<p>Vi\u1ebft m\u1ed9t t\u1ea5m thi\u1ec7p c\u1ea3m \u01a1n, g\u1ecdi \u0111i\u1ec7n h\u1ecfi kh\u00e1ch h\u00e0ng xem h\u1ecd c\u00f3 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m kh\u00f4ng, duy tr\u00ec m\u1ed1i li\u00ean h\u1ec7 th\u01b0\u1eddng xuy\u00ean trong t\u01b0\u01a1ng lai. \u201cB\u1ea1n ph\u1ea3i \u0111i tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng m\u1ed9t b\u01b0\u1edbc, lu\u00f4n cho h\u1ecd th\u1ea5y s\u1ef1 quan t\u00e2m v\u00e0 l\u00f2ng nhi\u1ec7t t\u00ecnh c\u1ee7a m\u00ecnh. D\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng\u201d.<\/p>\n<p><strong>Shari Posey: Chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng v\u00e0 t\u1ecf ra c\u00f3 tr\u00e1ch nhi\u1ec7m<\/strong><\/p>\n<p>M\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 k\u1ebft th\u00fac b\u1eb1ng m\u1ed9t l\u1eddi cam k\u1ebft \u0111em \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>Shari Posey \u2013 Ch\u1ee7 t\u1ecbch h\u00e3ng Executive Insights, m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t b\u0103ng audio t\u1ea1i Long Beach, California, chuy\u00ean v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 doanh nghi\u1ec7p, chia s\u1ebb 5 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a m\u00ecnh nh\u01b0 sau:<\/p>\n<p><strong>1. So\u1ea1n m\u1ed9t b\u00e0i thuy\u1ebft tr\u00ecnh b\u00e1n h\u00e0ng:<\/strong><\/p>\n<p>H\u00e3y c\u1ea9n th\u1eadn n\u1ebfu kh\u00f4ng mu\u1ed1n b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a m\u00ecnh nh\u01b0 \u201cm\u1ed9t b\u1ea3n nh\u00e1p vi\u1ebft v\u1ed9i\u201d. Mu\u1ed1n th\u1ebf, ph\u1ea3i lu\u00f4n s\u1eed d\u1ee5ng b\u1ea3n thuy\u1ebft tr\u00ecnh d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n.<\/p>\n<p>Trong b\u1ea3n thuy\u1ebft tr\u00ecnh, h\u00e3y n\u00eau ra 6 \u01b0u \u0111i\u1ec3m n\u1ed5i tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang b\u00e1n. \u0110\u01b0a ra nh\u1eefng c\u00e2u h\u1ecfi tr\u1ecdng t\u00e2m \u0111\u1ec3 th\u0103m d\u00f2 ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi t\u1eebng \u0111i\u1ec3m m\u1ed9t.<\/p>\n<p>\u201cVi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c nh\u1eefng \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p, ph\u00ea b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 r\u1ed3i t\u1eeb \u0111\u00f3 ch\u1ee9ng minh cho kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1eefng nhu c\u1ea7u c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o\u201d.<\/p>\n<p><strong>2. Ghi l\u1ea1i nh\u1eefng l\u1eddi ph\u00ea b\u00ecnh:<\/strong><\/p>\n<p>H\u00e3y ghi l\u1ea1i nh\u1eefng l\u1eddi ph\u00ea b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ecf r\u00f5 b\u1ea1n \u0111ang l\u1eafng nghe h\u1ecd. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 t\u1eebng ph\u1ea3n bi\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng, cho h\u1ecd th\u1ea5y l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111em l\u1ea1i l\u00e0 g\u00ec, v\u00ed d\u1ee5 nh\u01b0 ti\u1ebft ki\u1ec7m ti\u1ec1n b\u1ea1c, n\u00e2ng cao hi\u1ec7u su\u1ea5t, ph\u00e1t huy tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, hay n\u00e2ng cao uy t\u00edn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>3. C\u00f3 khuy\u1ebfn m\u1ea1i\/gi\u1ea3m gi\u00e1\/t\u1eb7ng th\u01b0\u1edfng cho l\u1ea7n \u0111\u1ea7u mua s\u1ea3n ph\u1ea9m:<\/strong><\/p>\n<p>H\u00e3y cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1i c\u1edb th\u1eadt ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 n\u1ebfu h\u1ecd th\u00edch s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd ph\u1ea3i quy\u1ebft \u0111\u1ecbnh mua ngay thay v\u00ec l\u01b0\u1ee1ng l\u1ef1 r\u1ed3i tr\u00ec ho\u00e3n v\u00f4 th\u1eddi h\u1ea1n.<\/p>\n<p>Nh\u1eefng c\u00e1i c\u1edb \u1ea5y c\u00f3 th\u1ec3 l\u00e0: \u201cGi\u1ea3m gi\u00e1 10% n\u1ebfu mua ngay h\u00f4m nay\u201d ho\u1eb7c \u201c1 gi\u1edd t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed n\u1ebfu mua trong l\u00fac n\u00e0y\u201d.<\/p>\n<p><strong>4. Cam k\u1ebft 100% h\u00e0i l\u00f2ng:<\/strong><\/p>\n<p>H\u00e3y cho kh\u00e1ch h\u00e0ng bi\u1ebft l\u00e0 b\u1ea1n c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn th\u1ebf n\u00e0o. Posey kh\u1eb3ng \u0111\u1ecbnh: \u201cC\u00f3 ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 s\u1ea3n ph\u1ea9m s\u1ebd g\u00f3p ph\u1ea7n gi\u1ea3m thi\u1ec3u nh\u1eefng khi\u1ebfu n\u1ea1i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd ho\u00e0n to\u00e0n y\u00ean t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p>Nh\u1eefng l\u1eddi cam k\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m ph\u1ea3i l\u00e0 v\u00f4 \u0111i\u1ec1u ki\u1ec7n v\u00e0 kh\u00f4ng bao g\u1ed3m b\u1ea5t c\u1ee9 m\u1ed9t \u0111i\u1ec1u kho\u1ea3n ng\u1ea7m n\u00e0o nh\u01b0 ki\u1ec3u \u201cs\u1ea3n ph\u1ea9m ch\u1ec9 \u0111\u01b0\u1ee3c b\u1ea3o h\u00e0nh trong v\u00f2ng 30 ng\u00e0y\u201d.<\/p>\n<p>Th\u1eadm ch\u00ed v\u1edbi c\u1ea3 d\u1ecbch v\u1ee5, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 cam k\u1ebft ki\u1ec3u nh\u01b0 \u201c\u0110\u1ea3m b\u1ea3o h\u00e0i l\u00f2ng 100%. Kh\u00f4ng h\u00e0i l\u00f2ng kh\u00f4ng l\u1ea5y ti\u1ec1n\u201d.<\/p>\n<p><strong>5. K\u1ebft th\u00fac b\u1eb1ng hai l\u1ef1a ch\u1ecdn:<\/strong><\/p>\n<p>Thay v\u00ec h\u1ecfi: \u201c\u201dQu\u00fd v\u1ecb th\u1ea5y th\u1ebf n\u00e0o?\u201d, b\u1ea1n h\u00e3y cho kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn.<\/p>\n<p>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang b\u00e1n s\u00e1ch gi\u00e1o khoa cho c\u00e1c tr\u01b0\u1eddng h\u1ecdc, h\u00e3y h\u1ecfi kh\u00e1ch h\u00e0ng xem h\u1ecd mu\u1ed1n mua c\u1ea3 b\u1ed9 s\u00e1ch hay mua r\u1eddi. Khi h\u1ecd n\u00f3i ra l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh, h\u00e3y vi\u1ebft \u0111\u01a1n h\u00e0ng. \u201cL\u00fac n\u00e0y kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng t\u1eeb ch\u1ed1i v\u00ec trong th\u00e2m t\u00e2m, h\u1ecd nh\u1eadn ra r\u1eb1ng n\u00f3i th\u1ebf t\u1ee9c l\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ed3ng \u00fd v\u1edbi vi\u1ec7c mua h\u00e0ng\u201d.<\/p>\n<p><strong>Bob Bly: T\u00e0i li\u1ec7u b\u00e1n h\u00e0ng ph\u1ea3i th\u1eadt s\u00e1ng<\/strong><\/p>\n<p>B\u1ea1n mu\u1ed1n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd mu\u1ed1n \u0111\u1eb7t h\u00e0ng ngay l\u1eadp t\u1ee9c?<\/p>\n<p>H\u00e3y \u00e1p d\u1ee5ng nh\u1eefng b\u00ed quy\u1ebft thi\u1ebft k\u1ebf t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a Bob Bly \u2013 chuy\u00ean gia vi\u1ebft qu\u1ea3ng c\u00e1o v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ed9c l\u1eadp t\u1ea1i Dumont, New Jersey, t\u00e1c gi\u1ea3 c\u1ee7a tr\u00ean 50 cu\u1ed1n s\u00e1ch, trong \u0111\u00f3 c\u00f3 cu\u1ed1n The Copywriter\u2019s Handbook (S\u1ed5 tay ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o).<\/p>\n<p><strong>1. T\u00e0i li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n ph\u1ea3i nh\u1eafm t\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3:<\/strong><\/p>\n<p>Ng\u00e0y nay, n\u1eafm r\u00f5 v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee7a m\u1ecdi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 \u0111i\u1ec1u g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3.<\/p>\n<p>Thay v\u00e0o \u0111\u00f3, b\u1ea1n ph\u1ea3i t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Cho kh\u00e1ch h\u00e0ng th\u1ea5y b\u1ea1n chuy\u00ean nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o. \u201cB\u1ea1n c\u00f3 l\u1ee3i th\u1ebf b\u00e1n h\u00e0ng h\u01a1n v\u00e0 \u0111\u00e1ng tin h\u01a1n khi t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n nh\u1eafm \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u1ebft s\u1ee9c c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n b\u1ea1n h\u00e3y n\u00f3i r\u1eb1ng b\u1ea1n cung c\u1ea5p \u201cd\u1ecbch v\u1ee5 k\u1ebf to\u00e1n cho c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o\u201d ch\u1ee9 \u0111\u1eebng ch\u1ec9 n\u00f3i chung chung l\u00e0 b\u1ea1n cung c\u1ea5p \u201cd\u1ecbch v\u1ee5 k\u1ebf to\u00e1n\u201d.<\/p>\n<p><strong>2. \u0110\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5:<\/strong><\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng tin nh\u1eefng \u0111i\u1ec1u b\u1ea1n n\u00f3i nh\u01b0ng s\u1ebd d\u1ec5 d\u00e0ng ch\u1ea5p nh\u1eadn n\u1ebfu c\u00f3 \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng \u0111i tr\u01b0\u1edbc.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, l\u1eddi \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh m\u00e1y trong ngo\u1eb7c k\u00e9p k\u00e8m theo t\u00ean c\u1ee7a ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u01b0 ch\u00e0o h\u00e0ng, brochure gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 trong c\u00e1c qu\u1ea3ng c\u00e1o.<\/p>\n<p><strong>3. \u0110\u1ee9ng d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 vi\u1ebft:<\/strong><\/p>\n<p>Bly khuy\u00ean: \u201cH\u00e3y b\u1eaft \u0111\u1ea7u t\u00e0i li\u1ec7u b\u1eb1ng nh\u1eefng l\u1eddi l\u1ebd, h\u00ecnh \u1ea3nh thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>H\u00e3y \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd t\u1ef1 ng\u00e3 c\u1ee7a h\u1ecd\u201d. N\u1ebfu m\u1ed9t \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m mu\u1ed1n gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh b\u1ea3o hi\u1ec3m y t\u1ebf nh\u00e2n vi\u00ean m\u1edbi d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf, th\u00ec vi\u1ec7c nh\u1eafc l\u1ea1i \u0111i\u1ec1u hi\u1ec3n nhi\u00ean \u0111\u00f3 trong t\u00e0i li\u1ec7u qu\u1ea3ng b\u00e1 c\u1ee7a m\u00ecnh (ki\u1ec3u nh\u01b0 \u201cGi\u1edbi thi\u1ec7u v\u1ec1 Ch\u01b0\u01a1ng tr\u00ecnh ph\u00fac l\u1ee3i y t\u1ebf cho nh\u00e2n vi\u00ean\u201d) v\u1eabn r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\n<p>V\u00e0 n\u1ebfu \u0111\u1ea1i l\u00fd b\u1ea3o hi\u1ec3m vi\u1ebft nh\u1eefng \u0111i\u1ec1u li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ec1n l\u1ee3i kh\u00e1ch h\u00e0ng th\u00ec hi\u1ec7u qu\u1ea3 s\u1ebd cao h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0: \u201cLi\u1ec7u chi ph\u00ed b\u1ea3o hi\u1ec3m t\u0103ng v\u1ecdt c\u00f3 ph\u1ea3i l\u00e0 m\u1ed1i \u0111e d\u1ecda cho s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p?\u201d.<\/p>\n<p>\u201c\u0110\u00f3 m\u1edbi l\u00e0 \u0111i\u1ec1u m\u00e0 nh\u1eefng doanh nghi\u1ec7p nh\u1ecf ph\u1ea3i mua b\u1ea3o hi\u1ec3m cho nh\u00e2n vi\u00ean quan t\u00e2m\u201d \u2013 Bly l\u00fd gi\u1ea3i.<\/p>\n<p><strong>4. \u0110\u1eb7t c\u00e2u h\u1ecfi:<\/strong><\/p>\n<p>M\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi ngay tr\u00ean ti\u00eau \u0111\u1ec1 c\u1ee7a c\u00e1c t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n nh\u01b0: \u201cM\u1ecdi c\u1eeda h\u00e0ng r\u1eeda xe \u0111\u1ec1u ph\u1ea3i bi\u1ebft 7 b\u00ed quy\u1ebft n\u00e0y \u0111\u1ec3 th\u00e0nh c\u00f4ng trong kinh doanh. C\u00f2n b\u1ea1n th\u00ec sao?\u201d, hay \u201cT\u1ea1i sao kh\u00f4ng ai n\u00f3i cho c\u00e1c nh\u00e0 cung c\u1ea5p ch\u1ea3o v\u1ec7 tinh nh\u1eefng s\u1ef1 th\u1eadt n\u00e0y?\u201d.<\/p>\n<p><strong>5. Bi\u1ebfn ti\u00eau c\u1ef1c th\u00e0nh t\u00edch c\u1ef1c:<\/strong><\/p>\n<p>N\u1ebfu c\u00f4ng ty b\u1ea1n ch\u1ec9 m\u1edbi ho\u1ea1t \u0111\u1ed9ng v\u00e0 ch\u01b0a b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m hay ch\u01b0a thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng, th\u00ec b\u1ea1n c\u0169ng \u0111\u1eebng tuy\u1ec7t v\u1ecdng.<\/p>\n<p>H\u00e3y s\u1eed d\u1ee5ng l\u1ed1i n\u00f3i t\u00edch c\u1ef1c, ki\u1ec3u nh\u01b0: \u201cCh\u01b0a m\u1ed9t ai trong s\u1ed1 h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m XYZ m\u1edbi n\u00e0y\u201d.<\/p>\n<p><strong>Barry Farber: T\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/strong><\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ed3ng c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n?<\/p>\n<p>Theo Barry Farber, chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, t\u00e1c gi\u1ea3 c\u1ee7a nhi\u1ec1u cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y, bao g\u1ed3m cu\u1ed1n 12 Clich\u00e9s of Selling and Why They Work (12 c\u00e2u ch\u00e0o h\u00e0ng quen thu\u1ed9c v\u00e0 t\u1ea1i sao ch\u00fang ph\u00e1t huy hi\u1ec7u qu\u1ea3), b\u1ea1n h\u00e3y t\u00ecm hi\u1ec3u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 c\u00f4ng ty c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u1ea5y \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd.<\/p>\n<p><strong>1. Bi\u1ebft r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd:<\/strong><\/p>\n<p>C\u00e1c kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n b\u1ea1n hi\u1ec3u v\u1ec1 c\u00f4ng vi\u1ec7c, v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd nh\u01b0 ch\u00ednh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u00e3y nghi\u00ean c\u1ee9u v\u1ec1 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u1ed5i c\u1ed9m v\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, x\u00e1c \u0111\u1ecbnh ai l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd,\u2026<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 nh\u01b0 b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean, \u1ea5n ph\u1ea9m v\u1ec1 th\u01b0\u01a1ng m\u1ea1i, danh b\u1ea1 c\u1ee7a ph\u00f2ng th\u01b0\u01a1ng m\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ea3n gi\u1edbi thi\u1ec7u, th\u01b0 v\u00e0 catalogue c\u1ee7a kh\u00e1ch h\u00e0ng,\u2026 \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin.<\/p>\n<p><strong>2. S\u1eafp x\u1ebfp n\u1ed9i dung b\u1ea3n thuy\u1ebft tr\u00ecnh theo \u0111\u00fang tr\u1eadt t\u1ef1:<\/strong><\/p>\n<p>C\u1ea5u tr\u00fac c\u01a1 b\u1ea3n c\u1ee7a b\u1ea5t k\u1ef3 b\u1ea3n thuy\u1ebft tr\u00ecnh b\u00e1n h\u00e0ng n\u00e0o \u0111\u1ec1u bao g\u1ed3m 6 \u0111i\u1ec3m then ch\u1ed1t: l\u00e0m quen v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1edbi thi\u1ec7u ch\u1ee7 \u0111\u1ec1 kinh doanh, \u0111\u01b0a ra nh\u1eefng c\u00e2u h\u1ecfi \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u00f3m t\u1eaft nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i tr\u1ed9i c\u1ee7a b\u1ea1n, v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng.<\/p>\n<p>B\u00ed quy\u1ebft c\u1ee7a Farber: \u201cLu\u00f4n b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch h\u00ecnh dung ra m\u1ed9t k\u1ebft th\u00fac th\u1eafng l\u1ee3i\u201d<\/p>\n<p><strong>3. Ghi ch\u00e9p:<\/strong><\/p>\n<p>\u0110\u1eebng \u1ef7 l\u1ea1i v\u00e0o tr\u00ed nh\u1edb c\u1ee7a b\u1ea1n. H\u00e3y h\u1ecfi tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng xem b\u1ea1n c\u00f3 th\u1ec3 ghi ch\u00e9p trong trong th\u1eddi gian th\u1ea3o lu\u1eadn gi\u1eefa hai b\u00ean kh\u00f4ng. H\u00e3y vi\u1ebft l\u1ea1i nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong ph\u1ea7n thuy\u1ebft tr\u00ecnh sau.<\/p>\n<p><strong>4. \u0110\u00e1p l\u1ea1i l\u1eddi ph\u00ea b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng \u201cT\u00f4i c\u1ea3m th\u1ea5y, t\u00f4i nh\u1eadn th\u1ea5y, t\u00f4i \u0111\u00e3 ngh\u0129 \u0111\u1ebfn\u2026\u201d:<\/strong><\/p>\n<p>\u0110\u1eebng v\u1ed9i v\u00e0ng ph\u1ea3n \u1ee9ng khi kh\u00e1ch h\u00e0ng n\u00f3i \u201cT\u00f4i kh\u00f4ng quan t\u00e2m\u201d, \u201cT\u00f4i m\u1edbi mua r\u1ed3i\u201d, \u201cHi\u1ec7n gi\u1edd t\u00f4i kh\u00f4ng c\u00f3 th\u1eddi gian\u201d. H\u00e3y tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch nh\u1eb9 nh\u00e0ng, t\u1eeb t\u1ed1n: \u201cT\u00f4i bi\u1ebft c\u1ea3m gi\u00e1c c\u1ee7a anh\/ch\u1ecb th\u1ebf n\u00e0o.<\/p>\n<p>R\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a ch\u00fang t\u00f4i c\u0169ng t\u1eebng c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady. Nh\u01b0ng khi h\u1ecd hi\u1ec3u ra r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian nh\u1edd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i, h\u1ecd \u0111\u00e3 v\u00f4 c\u00f9ng th\u00edch th\u00fa\u201d. N\u00f3i xong, h\u00e3y xin kh\u00e1ch h\u00e0ng cho b\u1ea1n m\u1ed9t cu\u1ed9c h\u1eb9n.<\/p>\n<p><strong>5. L\u1ea5y \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i:<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n c\u1ea3i thi\u1ec7n b\u1ea3n thuy\u1ebft tr\u00ecnh c\u1ee7a m\u00ecnh hay c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, h\u00e3y l\u1ea5y \u00fd ki\u1ebfn g\u00f3p \u00fd c\u1ee7a h\u1ecd \u0111\u1ec3 xem b\u1ea1n c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh, thay \u0111\u1ed5i g\u00ec. \u201cNhi\u1ec1u kh\u00e1ch h\u00e0ng ch\u1ec9 g\u1eb7p nh\u1eefng kh\u00fac m\u1eafc nho nh\u1ecf nh\u01b0ng h\u1ecd kh\u00f4ng n\u00f3i m\u00e0 ch\u1ec9 \u00e2m th\u1ea7m d\u1eebng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n\u201d \u2013 Farber nh\u1eadn x\u00e9t. \u201cNh\u01b0ng n\u1ebfu b\u1ea1n h\u1ecfi h\u1ecd, h\u1ecd s\u1ebd vui v\u1ebb n\u00f3i cho b\u1ea1n bi\u1ebft v\u00e0 cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1\u201d.<\/p>\n<p><strong>B\u00e1n h\u00e0ng l\u1ea7n \u0111\u1ea7u ti\u00ean<\/strong><\/p>\n<p>Kh\u00f4ng ph\u1ea3i l\u00e0 v\u00ec h\u1ecd l\u00e0 chuy\u00ean gia m\u00e0 h\u1ecd kh\u00f4ng c\u00f3 nh\u1eefng b\u1ee1 ng\u1ee1, r\u1ee5t r\u00e8 khi b\u00e1n h\u00e0ng l\u1ea7n \u0111\u1ea7u ti\u00ean. H\u00e3y xem h\u1ecd l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng trong nh\u1eefng l\u1ea7n \u0111\u1ea7u \u1ea5y.<\/p>\n<p><strong>Brian Tracy:<\/strong><\/p>\n<p>L\u00fac 11 tu\u1ed5i, t\u00f4i \u0111i b\u00e1n x\u00e0 ph\u00f2ng d\u1ea1o \u0111\u1ec3 ki\u1ebfm ti\u1ec1n \u0111i tr\u1ea1i h\u00e8 YMCA. L\u00fac \u0111\u1ea7u, t\u00f4i n\u00f3i \u201cCh\u00e0o c\u00f4 ch\u00fa\/anh ch\u1ecb, em l\u00e0 Brian Tracy. Em b\u00e1n x\u00e0 b\u00f4ng l\u00e0m \u0111\u1eb9p Rosamel. C\u00f4 ch\u00fa\/anh ch\u1ecb c\u00f3 mu\u1ed1n mua m\u1ed9t h\u1ed9p kh\u00f4ng?\u201d v\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng tr\u1ea3 l\u1eddi<\/p>\n<p>\u201cKh\u00f4ng, t\u00f4i kh\u00f4ng c\u00f3 nhu c\u1ea7u\/t\u00f4i kh\u00f4ng c\u00f3 \u0111\u1ee7 ti\u1ec1n\u201d.<\/p>\n<p>B\u1ecb t\u1eeb ch\u1ed1i nhi\u1ec1u \u0111\u1ebfn ph\u00e1t b\u1ef1c, t\u00f4i quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i c\u00e1ch n\u00f3i c\u1ee7a m\u00ecnh: \u201cEm b\u00e1n x\u00e0 b\u00f4ng Rosamel. Tuy nhi\u00ean, s\u1ea3n ph\u1ea9m n\u00e0y ch\u1ec9 d\u00e0nh cho ph\u1ee5 n\u1eef \u0111\u1eb9p th\u00f4i \u1ea1\u201d.<\/p>\n<p>Th\u1ebf l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00e2y c\u1ef1c k\u1ef3 th\u1edd \u01a1 li\u1ec1n n\u00f3i: \u201cS\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng d\u00e0nh cho t\u00f4i. C\u00f3 d\u00f9ng kh\u00e9o c\u0169ng v\u00f4 \u00edch. Bao nhi\u00eau ti\u1ec1n m\u1ed9t h\u1ed9p v\u1eady?\u201d Th\u1ebf l\u00e0 x\u00e0 ph\u00f2ng c\u1ee7a t\u00f4i \u0111\u1eaft h\u00e0ng nh\u01b0 t\u00f4m t\u01b0\u01a1i.<\/p>\n<p><strong>Bob Bly:<\/strong><\/p>\n<p>T\u00f4i \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c m\u1eddi \u0111i di\u1ec5n thuy\u1ebft v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3. Th\u1ebf nh\u01b0ng t\u1ef1 m\u00ecnh \u0111i \u0111\u0103ng k\u00fd l\u00e0m di\u1ec5n gi\u1ea3 th\u00ec ch\u01b0a bao gi\u1edd.<\/p>\n<p>M\u1ed9t l\u1ea7n, t\u00f4i mu\u1ed1n l\u00e0m \u0103n v\u1edbi m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m. C\u00f4ng ty \u0111\u00f3 \u0111ang t\u1ed5 ch\u1ee9c h\u1ed9i ngh\u1ecb th\u01b0\u1eddng ni\u00ean cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 t\u00f4i xin \u0111\u0103ng k\u00fd tr\u00ecnh b\u00e0y.<\/p>\n<p>Tuy nhi\u00ean, ng\u01b0\u1eddi t\u1ed5 ch\u1ee9c h\u1ed9i ngh\u1ecb \u0111\u00f3 t\u1ecf ra l\u01b0\u1ee1ng l\u1ef1. Anh ta s\u1ee3 t\u00f4i kh\u00f4ng \u0111\u1ee7 s\u1ee9c g\u00e2y h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi nghe m\u1eb7c d\u00f9 anh ta \u0111\u00e3 c\u00f3 trong tay l\u00fd l\u1ecbch c\u1ee7a t\u00f4i v\u00e0 ch\u1ee7 \u0111\u1ec1 s\u1ebd tr\u00ecnh b\u00e0y.<\/p>\n<p>Qua \u0111i\u1ec7n tho\u1ea1i, t\u00f4i n\u00f3i v\u1edbi anh ta: \u201cAnh c\u00f3 th\u1ec3 g\u1ecdi cho b\u1ea5t k\u1ef3 ai trong s\u1ed1 nh\u1eefng nh\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n m\u00e0 t\u00f4i li\u1ec7t k\u00ea trong l\u00fd l\u1ecbch.<\/p>\n<p>Ch\u1ec9 c\u1ea7n m\u1ed9t ng\u01b0\u1eddi n\u00f3i t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 di\u1ec5n gi\u1ea3 hay nh\u1ea5t m\u00e0 h\u1ecd t\u1eebng g\u1eb7p trong v\u00e0i n\u0103m qua th\u00ec t\u00f4i s\u1ebd \u0111\u1ebfn n\u00f3i kh\u00f4ng c\u00f4ng cho anh\u201d. Anh ta g\u1ecdi \u0111i\u1ec7n cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi t\u00f4i gi\u1edbi thi\u1ec7u v\u00e0 ai c\u0169ng n\u00f3i t\u00f4i c\u00f3 nh\u1eefng b\u00e0i tr\u00ecnh b\u00e0y r\u1ea5t l\u00f4i cu\u1ed1n.<\/p>\n<p>Th\u1ebf l\u00e0 t\u00f4i \u0111\u01b0\u1ee3c nh\u1eadn vi\u1ec7c.<\/p>\n<p><strong>Barry Farber:<\/strong><\/p>\n<p>Sau khi ra tr\u01b0\u1eddng, t\u00f4i b\u00e1n qu\u1ea3ng c\u00e1o cho m\u1ed9t t\u1ea1p ch\u00ed th\u1eddi trang m\u1edbi. L\u00fac \u1ea5y, t\u00f4i r\u1ea5t h\u00e0o h\u1ee9ng v\u1edbi c\u00f4ng vi\u1ec7c v\u00e0 ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 \u1ea5n ph\u1ea9m \u0111\u1eb7c s\u1eafc nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, n\u01a1i m\u00e0 nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 m\u00ecnh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng. Trong v\u00f2ng m\u1ed9t ng\u00e0y t\u00f4i \u0111\u00e3 g\u1ecdi 145 cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u1ebft c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean s\u1ed1 \u0111\u1ea7u ti\u00ean. Ch\u1eb3ng ai b\u1ea3o l\u00e0 t\u00f4i c\u00f3 kinh nghi\u1ec7m, ki\u1ebfn th\u1ee9c hay k\u1ef9 n\u0103ng g\u00ec. T\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 nh\u1edd s\u1ef1 nhi\u1ec7t t\u00ecnh, l\u00f2ng ch\u00e2n th\u00e0nh, \u0111am m\u00ea v\u00e0 n\u1ed7 l\u1ef1c l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9. Suy cho c\u00f9ng, nh\u1eefng ph\u1ea9m ch\u1ea5t \u1ea5y c\u00f3 th\u1ec3 \u0111\u00e1nh b\u1ea1i b\u1ea5t k\u1ef3 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng n\u00e0o.<\/p>\n<p><strong>Linda Richardson:<\/strong><\/p>\n<p>Tr\u01b0\u1edbc kia t\u00f4i l\u00e0 m\u1ed9t gi\u00e1o vi\u00ean v\u00e0 \u0111\u00e3 \u0111\u1ee9ng l\u1edbp doanh nghi\u1ec7p tr\u01b0\u1edbc khi m\u1edf c\u00f4ng ty \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng.<\/p>\n<p>Trong 4 th\u00e1ng \u0111\u1ea7u, t\u00f4i kh\u00f4ng h\u1ec1 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o. T\u00f4i t\u1ef1 nh\u1ee7 m\u00ecnh ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u00fang v\u1edbi \u0111i\u1ec1u m\u00e0 m\u00ecnh rao gi\u1ea3ng, \u0111\u00f3 l\u00e0 trong nh\u1eefng l\u1ea7n ti\u1ebfp x\u00fac b\u00e1n h\u00e0ng t\u1edbi, t\u00f4i s\u1ebd kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho \u0111\u1ebfn cu\u1ed1i cu\u1ed9c g\u1eb7p.<\/p>\n<p>T\u00f4i s\u1ebd vun \u0111\u1eafp m\u1ed1i quan h\u1ec7 v\u00e0 d\u00e0nh th\u1eddi gian l\u1eafng nghe nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u00ecm ra ch\u1ed7 \u0111\u1ee9ng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. T\u00f4i \u0111\u00e3 l\u1ea5y h\u1ebft n\u1ed7 l\u1ef1c \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u00e0 \u0111\u00e3 th\u00e0nh c\u00f4ng.<\/p>\n<p>Cu\u1ed1i cu\u1ed9c g\u1eb7p, v\u1ecb kh\u00e1ch h\u00e0ng \u0111\u00f3 n\u00f3i: \u201cC\u00f4 l\u00e0m t\u00f4i th\u1ef1c s\u1ef1 b\u1ea5t ng\u1edd \u0111\u1ea5y. Khi n\u00e0o ch\u00fang ta b\u1eaft \u0111\u1ea7u nh\u1ec9?\u201d.<\/p>\n<p>T\u00f3m l\u1ea1i, \u0111i\u1ec1u l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf \u0111\u00e2y l\u00e0 \u0111i s\u00e2u t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c s\u1ef1 bi\u1ebft r\u00f5 c\u00f4ng ty c\u1ee7a h\u1ecd l\u00e0 nh\u01b0 th\u1ebf n\u00e0o, mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u00ec v\u00e0 t\u1ea1i sao.<\/p>\n<p><strong>Shari Posey:<\/strong><\/p>\n<p>Khi t\u00f4i gi\u1edbi thi\u1ec7u lo\u1ea1t b\u0103ng audio c\u1ee7a m\u00ecnh \u1edf m\u1ed9t h\u1ed9i ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i, t\u00f4i \u0111\u00e3 \u0111\u00e0m ph\u00e1n \u0111\u1ec3 c\u00f3 th\u00eam di\u1ec7n t\u00edch t\u1ed5 ch\u1ee9c c\u00e1c h\u1ed9i th\u1ea3o gi\u1edbi thi\u1ec7u th\u00f4ng tin s\u1ea3n ph\u1ea9m.<\/p>\n<p>T\u00f4i m\u1eddi nh\u1eefng doanh nh\u00e2n c\u00f3 t\u00ean trong c\u00e1c b\u0103ng audio c\u1ee7a m\u00ecnh \u0111\u1ebfn tr\u00ecnh b\u00e0y v\u1ec1 c\u00e1ch h\u1ecd kh\u1edfi nghi\u1ec7p v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a th\u00ednh gi\u1ea3. T\u00f4i tin l\u00e0 nh\u1edd ch\u00ednh nh\u1eefng cu\u1ed9c h\u1ed9i \u0111\u00e0m nho nh\u1ecf n\u00e0y m\u00e0 m\u00ecnh b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u b\u0103ng audio \u0111\u1ebfn th\u1ebf t\u1ea1i h\u1ed9i ch\u1ee3.<\/p>\n<p>Cung c\u1ea5p th\u00f4ng tin l\u00e0 c\u00e1ch b\u1ea1n tuy\u00ean b\u1ed1 r\u1eb1ng m\u00ecnh quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 s\u1eb5n s\u00e0ng t\u1eb7ng kh\u00f4ng cho h\u1ecd c\u00e1i g\u00ec \u0111\u00f3 d\u00f9 h\u1ecd c\u00f3 mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n<p>Khi b\u1ea1n t\u1ed5 ch\u1ee9c m\u1ed9t h\u1ed9i th\u1ea3o gi\u1edbi thi\u1ec7u th\u00f4ng tin, h\u00e3y ch\u1ecdn m\u1ed9t di\u1ec5n gi\u1ea3 c\u00f3 t\u00e0i h\u00f9ng bi\u1ec7n, m\u1ed9t ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft tr\u00ecnh l\u01b0u lo\u00e1t v\u1ec1 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang b\u00e1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p, l\u1ea7n \u0111\u1ea7u b\u00e1n h\u00e0ng bao gi\u1edd c\u0169ng \u0111\u1ea7y th\u00e1ch th\u1ee9c. H\u00e0ng tri\u1ec7u v\u1ea5n \u0111\u1ec1 c\u00f9ng n\u1ea3y sinh nh\u01b0: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? L\u00e0m th\u1ebf n\u00e0o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,157],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5105"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=5105"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/5105\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=5105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=5105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=5105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}