{"id":51073,"date":"2023-12-19T22:57:40","date_gmt":"2023-12-19T15:57:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/zns-la-gi-tai-sao-doanh-nghiep-nen-su-dung-trong-hoat-dong-cham-soc-khach-hang.html"},"modified":"2023-12-19T22:57:40","modified_gmt":"2023-12-19T15:57:40","slug":"zns-la-gi-tai-sao-doanh-nghiep-nen-su-dung-trong-hoat-dong-cham-soc-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/zns-la-gi-tai-sao-doanh-nghiep-nen-su-dung-trong-hoat-dong-cham-soc-khach-hang.html","title":{"rendered":"ZNS l\u00e0 g\u00ec? T\u1ea1i sao Doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng?"},"content":{"rendered":"
ZNS \u2013 D\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eafn tin, li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng n\u1ed5i b\u1eadt, ZNS ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c vai tr\u00f2 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.\u00a0<\/strong><\/p>\n

ZNS l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n

ZNS \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb Zalo Notification Service \u2013\u00a0 d\u1ecbch v\u1ee5 g\u1eedi th\u00f4ng b\u00e1o ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean Zalo. Hi\u1ec3u m\u1ed9t c\u00e1ch kh\u00e1c, th\u00f4ng qua k\u00eanh ZNS, c\u00e1c t\u00e0i kho\u1ea3n OA c\u00f3 th\u1ec3 g\u1eedi tin nh\u1eafn th\u00f4ng b\u00e1o, giao d\u1ecbch, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1edbi t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng Zalo.\u00a0<\/span><\/p>\n

\"ZNS<\/p>\n

ZNS gi\u00fap k\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng nhanh th\u00f4ng qua tin nh\u1eafn<\/p>\n<\/div>\n

ZNS n\u1eb1m trong gi\u1ea3i ph\u00e1p Official Account (OA) c\u1ee7a Zalo. N\u1ebfu\u00a0 Zalo OA l\u00e0 trang th\u00f4ng tin ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u00ean Zalo \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 k\u1ebft n\u1ed1i, truy\u1ec1n t\u1ea3i th\u00f4ng tin, v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng Zalo. ZNS l\u00e0 d\u1ecbch v\u1ee5 tin nh\u1eafn ti\u00ea\u0323n i\u0301ch n\u1eb1m trong gi\u1ea3i ph\u00e1p Official Account (OA) c\u1ee7a Zalo gi\u00fap Doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng cung c\u00e2\u0301p th\u00f4ng tin t\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/strong><\/p>\n

Zalo OA ch\u1ec9 c\u00f3 th\u1ec3 g\u1eedi tin nh\u1eafn khi kh\u00e1ch h\u00e0ng nh\u1eafn tin tr\u01b0\u1edbc. C\u00f2n ZNS cho ph\u00e9p doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng g\u1eedi n\u1ed9i dung v\u1edbi thi\u1ebft k\u1ebf \u0111a d\u1ea1ng v\u00e0 t\u00f9y ch\u1ec9nh cho t\u1eebng kh\u00e1ch h\u00e0ng t\u1edbi t\u1ea5t c\u1ea3 c\u00e1c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111ang s\u1eed d\u1ee5ng Zalo. D\u1ecbch v\u1ee5 n\u00e0y c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng, t\u0103ng nh\u1eadn hi\u1ec7n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1eadu m\u00e3i.<\/span><\/strong><\/p>\n

ZNS l\u00e0\u00a0d\u1ecbch v\u1ee5\u00a0c\u00f3 ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai. Th\u1ef1c t\u1ebf, theo th\u1ed1ng k\u00ea Vi\u1ec7t Nam, d\u00e2n s\u1ed1 c\u00f3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u00f3 93.5\/99 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i v\u1edbi 70 tri\u1ec7u t\u00e0i kho\u1ea3n Zalo.\u00a0<\/span><\/p>\n

ZNS trong ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c Doanh nghi\u1ec7p<\/strong><\/h2>\n

C\u1ea7n hi\u1ec3u r\u1eb1ng, Doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c c\u1ea7n c\u00f3 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c trong \u0111\u00f3 c\u00f3 c\u1ea3 ZNS nh\u1eb1m m\u1ee5c \u0111\u00edch:\u00a0<\/span><\/p>\n

    \n
  • K\u1ebft n\u1ed1i t\u01b0\u01a1ng t\u00e1c, ph\u00e1t sinh giao d\u1ecbch<\/span><\/li>\n
  • G\u1eedi th\u00f4ng b\u00e1o, tr\u1ea1ng th\u00e1i online, ch\u01b0\u01a1ng tr\u00ecnh h\u1eadu m\u00e3i<\/span><\/li>\n
  • Ch\u0103m s\u00f3c, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/li>\n
  • N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, t\u1ea1o s\u1ef1 uy t\u00edn, chuy\u00ean nghi\u1ec7p.\u00a0<\/span><\/li>\n
  • Th\u00f4ng b\u00e1o h\u00f3a \u0111\u01a1n ti\u1ec1n \u0111i\u1ec7n, n\u01b0\u1edbc,\u2026<\/li>\n
  • C\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng online<\/li>\n<\/ul>\n

    T\u00ednh n\u0103ng ZNS c\u1ee7a Zalo \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p tin t\u01b0\u1edfng \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau tr\u00ean. ZNS so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n.<\/span><\/p>\n

    Ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng, t\u01b0\u01a1ng t\u00e1c d\u1ec5 d\u00e0ng<\/b><\/h3>\n

    T\u00ednh n\u0103ng ZNS c\u00f3 kh\u1ea3 n\u0103ng g\u1eedi tin nh\u1eafn nhanh v\u1edbi t\u1ef7 l\u1ec7 g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i. \u0110\u1eb7c bi\u1ec7t, t\u00ednh n\u0103ng\u00a0 ZNS c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c 2 chi\u1ec1u nhanh ch\u00f3ng. Doanh c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng g\u1eedi tin nh\u1eafn cho nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m, t\u1ed1c \u0111\u1ed9 nhanh ch\u1ec9 sau 1 gi\u00e2y. Ng\u01b0\u1ee3c l\u1ea1i, kh\u00e1ch h\u00e0ng c\u0169ng d\u1ec5 d\u00e0ng t\u01b0\u1edbc t\u00e1c l\u1ea1i v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua n\u00fat b\u1ea5m h\u00e0nh \u0111\u1ed9ng (Call to Action Button). Truy c\u1eadp tr\u1ef1c ti\u1ebfp \u0111\u1ebfn website, hotline, trang Zalo OA c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

    \u0110a d\u1ea1ng n\u1ed9i dung tin nh\u1eafn, kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh d\u1ec5 d\u00e0ng<\/b><\/h3>\n

    B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi ZNS v\u1edbi n\u1ed9i d\u1ee5ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u00f9y ch\u1ec9nh cho t\u1eebng kh\u00e1ch h\u00e0ng, nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. H\u00ecnh th\u1ee9c tin nh\u1eafn \u0111a d\u1ea1ng bao g\u1ed3m c\u1ea3 h\u00ecnh \u1ea3nh, text, m\u00e0u s\u1eafc t\u00f9y t\u00ednh. N\u1ed9i dung c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng b\u00e1o, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, OTP,\u2026. \u0111\u1ed3ng th\u1eddi k\u00e8m theo logo th\u01b0\u01a1ng hi\u1ec7u t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

    T\u00ednh x\u00e1c th\u1ef1c \u2013 \u0111\u1ed9 uy t\u00edn cao<\/strong><\/h3>\n

    Khi \u0111\u0103ng k\u00fd Zalo ZNS th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ea1o d\u1ea5u tick v\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng \u0111\u1ed9 uy t\u00edn, kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng.\u00a0<\/span><\/p>\n

    \"\u0110\u0103ng<\/p>\n

    \u0110\u0103ng k\u00fd ZNS d\u00e0nh cho doanh<\/p>\n<\/div>\n

    Tri\u1ec3n khai d\u1ec5 d\u00e0ng, ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong><\/h3>\n

    ZNS c\u00f3 th\u1ec3 tri\u1ec3n khai m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n. D<\/span>oanh nghi\u1ec7p truy c\u1eadp\u00a0 <\/span>https:\/\/oa.zalo.me\/home<\/span>\u00a0 v\u00e0 ch\u1ecdn \u201cT\u1ea1o Official Account ngay\u201d \u0111\u1ec3 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n OA. ZNS s\u1ebd kh\u00f4ng t\u00ednh ph\u00ed v\u1edbi nh\u1eefng tin nh\u1eafn g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

    B\u1ea3o m\u1eadt th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n

    Th\u1ef1c t\u1ebf, v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt ng\u01b0\u1eddi d\u00f9ng trong h\u1ec7 th\u1ed1ng Zalo \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 kh\u00e1 cao. Trong \u0111\u00f3 d\u1ecbch v\u1ee5 ZNS c\u0169ng \u0111\u01b0\u1ee3c cam k\u1ebft b\u1ea3o m\u1eadt t\u1ed1i \u0111a:<\/span><\/p>\n

      \n
    • Nh\u00e2n vi\u00ean CSKH truy\u1ec1n d\u1eef li\u1ec7u t\u1edbi Zalo API server qua giao th\u1ee9c b\u1ea3o m\u1eadt HTTPS.<\/span><\/li>\n
    • Th\u00f4ng tin t\u1eeb Zalo t\u1edbi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a v\u00e0 b\u1ea3o m\u1eadt AES (Advanced Encryption Standard)<\/span><\/li>\n
    • ZNS ki\u1ec3m so\u00e1t quy\u1ec1n trao \u0111\u1ed5i th\u00f4ng tin gi\u1eefa Doanh nghi\u1ec7p v\u00e0 Zalo \u0111\u1ec3 truy xu\u1ea5t API th\u00f4ng qua Access Token theo chu\u1ea9n OpenAPI<\/span><\/li>\n<\/ul>\n

      V\u1edbi nhi\u1ec1u \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt, Zalo ZNS tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap c\u00e1c doanh nghi\u1ec7p tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng Marketing hi\u1ec7u qu\u1ea3. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      ZNS \u2013 D\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eafn tin, li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng n\u1ed5i b\u1eadt, ZNS ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c vai tr\u00f2 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.\u00a0 ZNS l\u00e0 g\u00ec?\u00a0 ZNS \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb Zalo Notification Service \u2013\u00a0 d\u1ecbch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51073"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51073"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51073\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}