{"id":51093,"date":"2023-12-19T23:02:41","date_gmt":"2023-12-19T16:02:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nhung-xu-huong-thuong-mai-dien-tu-2023.html"},"modified":"2023-12-19T23:02:41","modified_gmt":"2023-12-19T16:02:41","slug":"nhung-xu-huong-thuong-mai-dien-tu-2023","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nhung-xu-huong-thuong-mai-dien-tu-2023.html","title":{"rendered":"Nh\u1eefng xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"
\n

V\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u00e0 s\u1ef1 c\u1ea1nh tranh ng\u00e0y nay, nhi\u1ec1u c\u00f4ng ty li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o c\u00e1c xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng lai \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111ang \u0111i theo \u0111\u00fang h\u01b0\u1edbng m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m, nh\u1eb1m thu h\u00fat v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng. <\/span><\/strong><\/p>\n

Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i<\/b><\/h2>\n

Theo PwC, 65% ng\u01b0\u1eddi \u1edf \u0111\u1ed9 tu\u1ed5i 25-49 n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 gi\u1ecdng n\u00f3i c\u1ee7a h\u1ecd \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed7i ng\u00e0y. V\u00e0 theo Capgemini, , c\u00f3 \u0111\u1ebfn 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng gi\u1ecdng n\u00f3i \u0111\u1ec3 mua s\u1eafm thay v\u00ec mua s\u1eafm theo ki\u1ec3u truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

\"T\u00ecm<\/p>\n

T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u2013 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u<\/p>\n<\/div>\n

Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i ngh\u0129a l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 thao t\u00e1c nh\u1eadp b\u00e0n ph\u00edm th\u1ee7 c\u00f4ng n\u00e0o.<\/span><\/p>\n

Th\u00f4ng th\u01b0\u1eddng, m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm th\u1ee7 c\u00f4ng b\u1eb1ng c\u00e1ch nh\u1eadp, c\u00f3 th\u1ec3 l\u1ed7i \u0111\u00e1nh m\u00e1y, l\u1ed7i \u0111\u00e1nh v\u1ea7n sai t\u00ean th\u01b0\u01a1ng hi\u1ec7u\u2026 s\u1ebd x\u1ea3y ra. Tuy nhi\u00ean, v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh l\u1ed7i v\u00e0 g\u1ee3i \u00fd c\u00e1c t\u00ecm ki\u1ebfm ch\u00ednh x\u00e1c h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng r\u00fat ng\u1eafn th\u1eddi gian, t\u1ea1o s\u1ef1 thu\u1eadn ti\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng khi t\u00ecm ki\u1ebfm.<\/span><\/p>\n

T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m sau mua h\u00e0ng<\/b><\/h2>\n

M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed quan tr\u1ecdng nh\u1ea5t l\u00e0 tr\u1ea3i nghi\u1ec7m sau mua h\u00e0ng. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng sau khi mua h\u00e0ng t\u1ed1t l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i. \u0110\u1ed1i v\u1edbi c\u00e1c shop online, giao d\u1ecbch b\u00e1n h\u00e0ng l\u00e0 ph\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u nh\u1ea5t, nh\u01b0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m sau khi mua h\u00e0ng m\u1edbi l\u00e0 \u0111i\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m nh\u1ea5t.<\/span><\/p>\n

\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c sau khi mua h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ch\u00ednh s\u00e1ch sau:<\/span><\/p>\n

    \n
  • Cung c\u1ea5p ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 t\u1ed1t, h\u1ed7 tr\u1ee3 chi ph\u00ed khi tr\u1ea3 l\u1ea1i.<\/span><\/li>\n
  • Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c \u0111\u01a1n h\u00e0ng \u0111\u00e3 giao \u0111\u1ec3 xem h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t<\/span><\/li>\n
  • Cung c\u1ea5p m\u00e3 gi\u1ea3m gi\u00e1 ho\u1eb7c \u01b0u \u0111\u00e3i kh\u00e1c n\u1ebfu kh\u00e1ch h\u00e0ng g\u1eedi \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n

    S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 4.0: tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), th\u1ef1c t\u1ebf \u1ea3o (VR)\u2026<\/b><\/h2>\n

    Trong th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i, AR, VR, Metaverse\u2026 l\u00e0 nh\u1eefng c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i trong xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u1eefng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn n\u00e0y cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm s\u1ed1ng \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn, \u0111i\u1ec1u kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c trong th\u1ebf gi\u1edbi th\u1ef1c. V\u00ed d\u1ee5:<\/span><\/p>\n

      \n
    • Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111em \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0: t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng 24\/7 (chatbots), t\u1ea1o n\u1ed9i dung v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi mua h\u00e0ng, \u2026<\/span><\/li>\n
    • Th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm s\u1ed1ng \u0111\u1ed9ng ngay \u1edf nh\u00e0. V\u00ed d\u1ee5: Reactive Reality t\u1ea1o ra m\u1ed9t \u1ee9ng d\u1ee5ng th\u1eed \u0111\u1ed3 th\u1ef1c t\u1ebf \u1ea3o cho ph\u00e9p kh\u00e1ch h\u00e0ng th\u1eed qu\u1ea7n \u00e1o \u0111\u1ec3 nh\u00ecn r\u00f5 form d\u00e1ng c\u1ee7a b\u1ed9 qu\u1ea7n \u00e1o, c\u00e1ch mix match s\u1ea3n ph\u1ea9m v\u1edbi nhau\u2026 tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/li>\n
    • Th\u1ef1c t\u1ebf \u1ea3o (VR) t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u00f4 ph\u1ecfng c\u00e1c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, ch\u1eb3ng h\u1ea1n nh\u01b0 gh\u00e9 th\u0103m c\u1eeda h\u00e0ng ho\u1eb7c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m ngay t\u1ea1i nh\u00e0. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng tai nghe, k\u00ednh \u0111eo VR, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng xung quanh v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng trong c\u1eeda h\u00e0ng \u1ea3o. \u0110i\u1ec1u n\u00e0y \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c, gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 tin h\u01a1n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/li>\n
    • Metaverse l\u00e0 c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng \u1ea3o ho\u1eb7c tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c trong metaverse m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi nh\u00e0.<\/span><\/li>\n<\/ul>\n
      \"Ph\u00f2ng<\/p>\n

      Ph\u00f2ng th\u1eed \u0111\u1ed3 \u1ea3o \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 4.0 \u0111ang \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn nhi\u1ec7t t\u00ecnh<\/p>\n<\/div>\n

      Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, bi\u1ebfn \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eb1ng c\u00e1ch cung c\u1ea5p cho ng\u01b0\u1eddi mua s\u1eafm m\u1ee9c \u0111\u1ed9 h\u00f2a nh\u1eadp n\u00e2ng cao kh\u00f4ng t\u00ecm th\u1ea5y \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c. S\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o, l\u00e0m m\u1edd ranh gi\u1edbi gi\u1eefa mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp, \u0111\u1ed3ng th\u1eddi t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

      Xem chi ti\u1ebft:\u00a0\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 4.0 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/strong><\/em><\/p>\n

      C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m<\/b><\/h2>\n

      Tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a l\u00e0 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng lai, l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      C\u00e1 nh\u00e2n h\u00f3a t\u00ecm ki\u1ebfm l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p cho t\u1eebng kh\u00e1ch h\u00e0ng d\u1ef1a theo h\u00e0nh vi tr\u01b0\u1edbc \u0111\u00e2y tr\u00ean trang web, d\u1eef li\u1ec7u h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3 bao g\u1ed3m.<\/span><\/p>\n

        \n
      • Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u00e1c giao d\u1ecbch mua tr\u01b0\u1edbc \u0111\u00e2y<\/span><\/li>\n
      • G\u1eedi email \u01b0u \u0111\u00e3i cho m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi t\u01b0\u01a1ng t\u1ef1 nh\u01b0 s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua g\u1ea7n \u0111\u00e2y<\/span><\/li>\n
      • T\u00f9y ch\u1ec9nh c\u00e1c trang thanh to\u00e1n \u0111\u1ec3 cung c\u1ea5p th\u00eam th\u00f4ng tin li\u00ean quan<\/span><\/li>\n
      • T\u1ea1o tr\u1ea3i nghi\u1ec7m email mang t\u00ednh c\u00e1 nh\u00e2n h\u01a1n (t\u1ea1o h\u00ecnh \u1ea3nh, g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng, nh\u1eafc v\u1ec1 s\u1edf th\u00edch kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan, \u2026) so v\u1edbi c\u00e1c email chung tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\n

        C\u00e1 nh\u00e2n h\u00f3a mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean s\u1edf th\u00edch, nhu c\u1ea7u,m\u1ed1i quan t\u00e2m, \u2026 C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

        Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/b><\/h2>\n

        Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, TikTok, \u2026 \u0111\u1ec3 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn. C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn l\u00e0 c\u01a1 h\u1ed9i r\u1ed9ng m\u1edf cho m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n.\u00a0<\/span><\/p>\n

        \"Th\u01b0\u01a1ng<\/p>\n

        Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i l\u00e0 c\u01a1 h\u1ed9i kinh doanh r\u1ed9ng m\u1edf d\u00e0nh cho t\u1ea5t c\u1ea3 doanh nghi\u1ec7p<\/p>\n<\/div>\n

        M\u00f4 h\u00ecnh n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t vi\u1ec7c mua h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi c\u00e1c \u1ee9ng d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u0111\u1ec3: kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u, nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, xem x\u00e9t \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, mua h\u00e0ng, \u2026 D\u1ef1 b\u00e1o doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd t\u0103ng t\u1eeb 992 t\u1ef7 \u0111\u00f4 la l\u00ean 2,9 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2026. C\u00e1c xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed g\u1ea7n \u0111\u00e2y cho th\u1ea5y: Th\u1ebf h\u1ec7 Z s\u1eed d\u1ee5ng Tik Tok nhi\u1ec1u h\u01a1n Google \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m, c\u00f3 \u0111\u1ebfn 97%\u00a0 Gen Z s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m ngu\u1ed3n c\u1ea3m h\u1ee9ng tr\u01b0\u1edbc khi mua s\u1eafm s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

        V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Twitter, Instagram v\u00e0 Facebook \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n

        M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i bao g\u1ed3m k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (Celeb, KOL, KOC, \u2026) ho\u1eb7c k\u1ebft n\u1ed1i, t\u1ea1o quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, \u0111\u0103ng t\u1ea3i h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn, cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n, t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, flash sale, \u01b0u \u0111\u00e3i khi mua combo, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u, chia s\u1ebb th\u01b0\u01a1ng hi\u1ec7u\u2026<\/span><\/p>\n

        B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i mang l\u1ea1i, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u theo c\u1ea5p s\u1ed1 nh\u00e2n, ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng trong v\u00f2ng v\u00e0i ph\u00fat.<\/span><\/p>\n

        \u0110a d\u1ea1ng ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n<\/b><\/h2>\n

        Qu\u00e1 tr\u00ecnh thanh to\u00e1n li\u1ec1n m\u1ea1ch, c\u00e1c b\u01b0\u1edbc thanh to\u00e1n nhanh ch\u00f3ng v\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111a d\u1ea1ng c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. N\u1ebfu ng\u01b0\u1eddi mua c\u1ea3m th\u1ea5y kh\u00f3 ho\u00e0n th\u00e0nh giao d\u1ecbch mua h\u00e0ng online, h\u1ecd s\u1ebd \u0111\u1ec3 s\u1ea3n ph\u1ea9m trong gi\u1ecf h\u00e0ng v\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u00f3 qu\u00e1 tr\u00ecnh thanh to\u00e1n nhanh g\u1ecdn v\u00e0 c\u00f3 \u0111a d\u1ea1ng ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111\u1ec3 vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n. C\u00e1c lo\u1ea1i thanh to\u00e1n ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0:<\/span><\/p>\n

          \n
        • V\u00ed \u0111i\u1ec7n t\u1eed (PayPal, Google Pay, Shopee Pay, \u2026)<\/span><\/li>\n
        • Th\u1ebb (Visa, Mastercard, th\u1ebb n\u1ed9i \u0111\u1ecba, \u2026)<\/span><\/li>\n
        • Nh\u1eadn h\u00e0ng thanh to\u00e1n<\/span><\/li>\n
        • Internet Banking<\/span><\/li>\n<\/ul>\n

          Cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. H\u01a1n n\u1eefa, n\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u01b0u th\u00f4ng tin thanh to\u00e1n c\u1ee7a h\u1ecd tr\u00ean trang web, h\u1ecd s\u1ebd c\u00f3 th\u1ec3 thanh to\u00e1n nhanh h\u01a1n v\u00e0o l\u1ea7n mua h\u00e0ng ti\u1ebfp theo.<\/span><\/p>\n

          V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng, trong t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 s\u1ebd c\u00f3 nhi\u1ec1u c\u00e1ch h\u01a1n n\u1eefa \u0111\u1ec3 thanh to\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn. Ngo\u00e0i c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng nh\u01b0 th\u1ebb t\u00edn d\u1ee5ng v\u00e0 th\u1ebb ghi n\u1ee3, t\u01b0\u01a1ng lai kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00ed k\u1ef9 thu\u1eadt s\u1ed1, ti\u1ec1n \u0111i\u1ec7n t\u1eed v\u00e0 th\u1eadm ch\u00ed c\u1ea3 sinh tr\u1eafc h\u1ecdc. Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y \u0111ang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhu c\u1ea7u giao d\u1ecbch nhanh h\u01a1n, an to\u00e0n h\u01a1n.<\/span><\/p>\n

          B\u00e1n h\u00e0ng qua Livestream hay video<\/b><\/h2>\n

          Livestream\/video b\u00e1n h\u00e0ng \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 to\u00e0n c\u1ea7u. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u1eadn d\u1ee5ng v\u00e0 k\u1ebft h\u1ee3p n\u1ed9i dung video v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 t\u1ea1o ra m\u1ed9t xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi \u2013 mua s\u1eafm qua video.<\/span><\/p>\n

          \"B\u00e1n<\/p>\n

          B\u00e1n h\u00e0ng qua livestream hay video \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 \u0111em v\u1ec1 doanh s\u1ed1 \u0111\u00e1ng kinh ng\u1ea1c<\/p>\n<\/div>\n

          Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y \u0111ang ph\u00e1t tri\u1ec3n \u0111\u1ec1u \u0111\u1eb7n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y v\u00e0 \u200b\u200bs\u1ebd c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa v\u00e0o n\u0103m . \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, t\u00ednh n\u0103ng mua s\u1eafm qua video gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mua s\u1eafm phong ph\u00fa ngay t\u1ea1i ch\u00ednh ng\u00f4i nh\u00e0 c\u1ee7a h\u1ecd. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem chi ti\u1ebft s\u1ea3n ph\u1ea9m, c\u1eadn ch\u1ea5t s\u1ea3n ph\u1ea9m, \u2026 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t khi mua h\u00e0ng. Livestream\/video b\u00e1n h\u00e0ng c\u0169ng cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp, \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn c\u00e2u tr\u1ea3 l\u1eddi t\u1eeb c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/span><\/p>\n

          \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, mua s\u1eafm qua video cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, cho ph\u00e9p h\u1ecd \u0111i\u1ec1u ch\u1ec9nh c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, cung c\u1ea5p cho kh\u00e1ch h\u00e0ng d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7.<\/span><\/p>\n

          S\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/b><\/h2>\n

          C\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. T\u00edch h\u1ee3p c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u01b0:<\/span><\/p>\n

            \n
          • D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ed1t h\u01a1n<\/span><\/li>\n
          • Xem l\u1ecbch s\u1eed mua h\u00e0ng, hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 cung v\u00e0 c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n
          • Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/span><\/li>\n
          • Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng<\/span><\/li>\n
          • Theo d\u00f5i h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh<\/span><\/li>\n
          • Theo d\u00f5i doanh s\u1ed1 b\u00e1n h\u00e0ng, h\u00e0ng t\u1ed3n\u2026 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/li>\n
          • Gi\u1ea3m t\u1ed5n th\u1ea5t v\u00e0 chi ph\u00ed (do kh\u1ea3 n\u0103ng l\u01b0u tr\u1eef th\u00f4ng tin doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n)<\/span><\/li>\n<\/ul>\n

            Vi\u1ec7c tri\u1ec3n khai t\u00edch h\u1ee3p c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, kh\u00f4ng ch\u1ec9 ghi nh\u1edb v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng 24\/7, m\u00e0 c\u00f2n v\u00ec n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng nhanh h\u01a1n, .. \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 \u1ee9ng d\u1ee5ng marketing \u0111\u01b0\u1ee3c Google \u0111\u1ec1 xu\u1ea5t sau khi ph\u00e2n t\u00edch insight kh\u00e1ch h\u00e0ng Vi\u1ec7t Nam qua ph\u00e2n t\u00edch h\u00e0ng t\u1ef7 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm .<\/span><\/p>\n

            Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong t\u01b0\u01a1ng lai mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m ch\u00e2n th\u1ef1c h\u01a1n t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi t\u1ea1i ch\u00ednh c\u0103n nh\u00e0 c\u1ee7a m\u00ecnh. Ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u00e1t tri\u1ec3n gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, gia t\u0103ng c\u01a1 h\u1ed9i n\u00e2ng cao doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. Lu\u00f4n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i s\u1eafp t\u1edbi kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau m\u00e0 c\u00f2n gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

            Xem th\u00eam:<\/strong><\/em><\/p>\n

            T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam <\/strong><\/em><\/p>\n

            5 th\u00e1ch th\u1ee9c c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            V\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u00e0 s\u1ef1 c\u1ea1nh tranh ng\u00e0y nay, nhi\u1ec1u c\u00f4ng ty li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o c\u00e1c xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng lai \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u1ee7a h\u1ecd \u0111ang \u0111i theo \u0111\u00fang h\u01b0\u1edbng m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m, nh\u1eb1m thu h\u00fat v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng. <\/span><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51093"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51093"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51093\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}