{"id":51109,"date":"2023-12-19T23:06:31","date_gmt":"2023-12-19T16:06:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/livestream-thuc-day-su-phat-trien-cua-cac-san-thuong-mai-dien-tu.html"},"modified":"2023-12-19T23:06:31","modified_gmt":"2023-12-19T16:06:31","slug":"livestream-thuc-day-su-phat-trien-cua-cac-san-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/livestream-thuc-day-su-phat-trien-cua-cac-san-thuong-mai-dien-tu.html","title":{"rendered":"Livestream th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"
\n

Xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam tr\u00ean n\u1ec1n t\u1ea3ng Facebook t\u1eeb r\u1ea5t l\u00e2u, nh\u01b0ng g\u1ea7n \u0111\u00e2y v\u00e0o cu\u1ed1i m\u1edbi b\u1eaft \u0111\u1ea7u ph\u1ed5 bi\u1ebfn, h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng livestream \u0111ang \u1edf th\u1eddi k\u1ef3 ho\u00e0ng kim v\u00e0 l\u00e0 xu h\u01b0\u1edbng b\u00e1n h\u00e0ng n\u1ed5i b\u1eadt tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u1eady livestream b\u00e1n h\u00e0ng \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 th\u1ebf n\u00e0o ?\u00a0<\/span><\/p>\n

\"Livestream<\/p>\n

Livestream th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n<\/div>\n

C\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 trong vi\u1ec7c t\u1eadn d\u1ee5ng\u00a0Livestream \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a m\u00ecnh. Vi\u1ec7c b\u00e1n h\u00e0ng tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed gi\u00fap doanh nghi\u1ec7p thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Livestream b\u00e1n h\u00e0ng th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u<\/b><\/h2>\n

Trung Qu\u1ed1c l\u00e0 qu\u1ed1c gia d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng Livestream b\u00e1n h\u00e0ng. C\u1ee5 th\u1ec3, Taobao \u2013 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 Alibaba \u2013 \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n 15,1 t\u1ef7 USD t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch trong t\u1eeb Livestream. V\u00e0 con s\u1ed1 \u0111\u00e3 l\u00ean t\u1edbi 38,4 t\u1ef7 USD v\u00e0o Ng\u00e0y \u0110\u1ed9c th\u00e2n (11\/11) n\u0103m nay, t\u0103ng 26% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, khi c\u00f3 h\u01a1n 17.000 c\u1eeda h\u00e0ng tham gia Livestream.<\/span><\/p>\n

\"Lazada<\/p>\n

Lazada v\u00e0 \u0111\u1ed1i th\u1ee7 l\u1edbn Shopee c\u0169ng \u0111ang \u0111\u01b0a Livestream l\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd \u1edf c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1.<\/p>\n<\/div>\n

Ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t tr\u1ef1c ti\u1ebfp th\u1eddi trang \u201cSee Now Buy Now\u201d do Lazada t\u1ed5 ch\u1ee9c v\u00e0o th\u00e1ng 5\/ t\u1ea1i Th\u00e1i Lan v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang t\u1ea1i qu\u1ed1c gia Th\u00e1i Lan v\u00e0 Philippines, \u0111\u00e3 thu h\u00fat 120.000 ng\u01b0\u1eddi xem tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1o th\u00eam \u00edt nh\u1ea5t 20% doanh s\u1ed1 so v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng b\u00ecnh th\u01b0\u1eddng v\u00e0 h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c b\u00e1n h\u1ebft trong v\u00f2ng n\u1eeda ng\u00e0y.<\/span><\/p>\n

B\u1ea5t ch\u1ea5p s\u1ef1 ch\u1eadm tr\u1ec5, \u00f4ng ho\u00e0ng ph\u01b0\u01a1ng T\u00e2y Amazon c\u0169ng \u0111\u00e3 d\u1ea7n b\u1eaft k\u1ecbp xu h\u01b0\u1edbng khi gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng Amazon Live v\u00e0o n\u0103m nay. V\u1eabn c\u1ea7n th\u1eddi gian \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng hi\u1ec7u su\u1ea5t s\u1eed d\u1ee5ng Livestream tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u n\u00e0y, nh\u01b0ng c\u00f3 v\u1ebb nh\u01b0 Amazon \u0111\u00e3 nh\u1eadn ra s\u1ee9c m\u1ea1nh c\u1ee7a bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp, c\u0169ng nh\u01b0 th\u00e0nh c\u00f4ng m\u00e0 n\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u1edf ph\u01b0\u01a1ng \u0110\u00f4ng.<\/span><\/p>\n

\"Amazon<\/p>\n

Amazon b\u1eaft k\u1ecbp xu h\u01b0\u1edbng khi k\u1ebft h\u1ee3p t\u00ednh n\u0103ng Amazon Live v\u00e0o n\u0103m nay<\/p>\n<\/div>\n

M\u1ed9t trong nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ea5t v\u00e0 v\u1eabn d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng n\u00e0y \u1edf ch\u00e2u \u00c1 l\u00e0 Taobao c\u1ee7a Alibaba. N\u0103m , n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y ki\u1ebfm \u0111\u01b0\u1ee3c 100 tri\u1ec7u nh\u00e2n d\u00e2n t\u1ec7 (g\u1ea7n 14 tri\u1ec7u USD) t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng th\u00f4ng qua video. Trung b\u00ecnh c\u1ee9 100 ng\u01b0\u1eddi xem livestream th\u00ec c\u00f3 34 ng\u01b0\u1eddi ch\u1ed1t \u0111\u01a1n mua h\u00e0ng. Taobao d\u1ef1 \u0111o\u00e1n trong 3 n\u0103m t\u1edbi, t\u1ed5ng l\u01b0\u1ee3ng giao d\u1ecbch qua m\u00f4 h\u00ecnh m\u1edbi n\u00e0y s\u1ebd \u0111\u1ea1t 500 tri\u1ec7u USD.<\/span><\/p>\n

Livestream b\u00e1n h\u00e0ng th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/b><\/h2>\n

Theo b\u00e1o c\u00e1o ng\u00e0nh c\u1ee7a iPrice, 4 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam l\u00e0 Tiki, Lazada, Sendo v\u00e0 Shopee. \u0110\u00e2y l\u00e0 nh\u1eefng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 ng\u01b0\u1eddi mua s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi lu\u00f4n duy tr\u00ec kho\u1ea3ng c\u00e1ch v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 x\u1ebfp d\u01b0\u1edbi.<\/span><\/p>\n

Hi\u1ec7n nay, Shopee c\u0169ng kh\u00f4ng k\u00e9m c\u1ea1nh khi h\u00e0ng tr\u0103m th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 L\u2019Or\u00e9al, Chope, Innisfree, focallure, Simple,\u2026 th\u00f4ng b\u00e1o doanh thu t\u0103ng 75% khi tham gia Livestream trong chi\u1ebfn d\u1ecbch \u201c\u0110\u1ea1i chi\u1ebfn Shopee Sale\u201d k\u00e9o d\u00e0i 1 th\u00e1ng.<\/span><\/p>\n

\"Livestream<\/p>\n

Livestream b\u00e1n h\u00e0ng th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/p>\n<\/div>\n

T\u1ea1i Vi\u1ec7t Nam, TikiLive c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c k\u1ec3 t\u1eeb khi gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng Livestream trong \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh v\u00e0o . Nhi\u1ec1u nh\u00e0 b\u00e1n h\u00e0ng cho bi\u1ebft doanh thu nh\u1eefng ng\u00e0y c\u00f3 Livestream t\u0103ng g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi ng\u00e0y th\u01b0\u1eddng, doanh thu c\u1ee7a TikiLive chi\u1ebfm h\u01a1n 70% t\u1ed5ng doanh thu c\u1ee7a s\u00e0n giao d\u1ecbch.<\/span><\/p>\n

Khi b\u01b0\u1edbc \u0111\u1ea7u thu\u1eadn l\u1ee3i, Tiki m\u1ea1nh d\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y l\u00e0m k\u00eanh t\u01b0\u01a1ng t\u00e1c ch\u00ednh v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 thi\u1ebft l\u1eadp l\u1ecbch livestream c\u1ed1 \u0111\u1ecbnh h\u00e0ng th\u00e1ng, b\u1eaft \u0111\u1ea7u t\u1eeb th\u00e1ng 6\/. Th\u00e0nh c\u00f4ng c\u1ee7a Tiki c\u0169ng \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u00e1c \u0111\u1ed1i th\u1ee7 Shopee, Lazada v\u00e0 Sendo tham gia cu\u1ed9c ch\u01a1i t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

Lazada th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng tung c\u00e1c bu\u1ed5i livestream v\u00e0o c\u00e1c ng\u00e0y trong tu\u1ea7n, v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 r\u1ea5t r\u00f5 r\u00e0ng, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch quan t\u00e2m t\u1edbi m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh: LazMusic (cho ng\u01b0\u1eddi y\u00eau \u00e2m nh\u1ea1c), LazLearn (h\u1ecdc t\u1eadp) hay LazCook (n\u1ea5u \u0103n). \u0110\u1eb7c bi\u1ec7t, trong chi\u1ebfn d\u1ecbch t\u1ed5 ch\u1ee9c livestream c\u1ee7a Lazada mang t\u00ean \u201cAn t\u00e2m mua s\u1eafm t\u1ea1i nh\u00e0\u201d. V\u00ec th\u1ebf n\u1ed9i dung c\u00e1c bu\u1ed5i livestream li\u00ean quan \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i nh\u00e0 n\u00ean \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edfng \u1ee9ng t\u00edch c\u1ef1c b\u1edfi th\u00f4ng \u0111i\u1ec7p linh ho\u1ea1t-ti\u1ec7n l\u1ee3i trong mua s\u1eafm.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ec1n t\u1ea3ng Lazada c\u0169ng ghi nh\u1eadn ng\u01b0\u1eddi d\u00f9ng mua c\u00e1c s\u1ea3n ph\u1ea9m th\u00f4ng qua h\u00ecnh th\u1ee9c livestream v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 l\u1ec5 t\u1ebft, 12\/12,\u2026cao h\u01a1n g\u1ea5p 3 l\u1ea7n ng\u00e0y th\u01b0\u1eddng.\u00a0\u00a0<\/span><\/p>\n

\"Doanh<\/p>\n

Doanh thu Lazada th\u00f4ng qua h\u00ecnh th\u1ee9c livestream b\u00e1n h\u00e0ng v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 l\u1ec5 t\u1ebft, 12\/12,\u2026 cao h\u01a1n g\u1ea5p 3 l\u1ea7n ng\u00e0y th\u01b0\u1eddng<\/p>\n<\/div>\n

H\u00f2a c\u00f9ng xu h\u01b0\u1edbng, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quen v\u1edbi vi\u1ec7c mua h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u00ec th\u1ebf, khi tiktok shop ra \u0111\u1eddi \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn r\u1ea5t nhanh ch\u00f3ng b\u1edfi gi\u1edbi tr\u1ebb. Theo ngu\u1ed3n s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0o cu\u1ed1i , s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tik tok shop tr\u00ean 18 tu\u1ed5i \u0111\u00e3 \u0111\u1ea1t h\u01a1n 39 tri\u1ec7u ng\u01b0\u1eddi. Trong \u0111\u00f3, doanh thu b\u00e1n h\u00e0ng th\u00f4ng qua h\u00ecnh th\u1ee9c livestream b\u00e1n h\u00e0ng tr\u00ean tiktok t\u0103ng cao h\u01a1n so v\u1edbi h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng th\u00f4ng th\u01b0\u1eddng.<\/span><\/p>\n

Livestream b\u00e1n h\u00e0ng<\/span> \u0111ang l\u00e0 xu h\u01b0\u1edbng\u00a0n\u1ed5i tr\u1ed9i nh\u1ea5t\u00a0trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Do \u0111\u00f3, \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng\u00a0k\u1ecbch b\u1ea3n livestream b\u00e1n h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty \u0111\u1ea7u ng\u00e0nh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ea7n t\u1ea1o ra n\u1ed9i dung m\u1edbi v\u00e0 \u0111\u1eb7c bi\u1ec7t, t\u1eeb \u0111\u00f3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

Xem th\u00eam:<\/i><\/b><\/p>\n

Gi\u1ea3i m\u00e3 s\u1ee9c h\u00fat c\u1ee7a livestream b\u00e1n h\u00e0ng<\/i><\/b><\/p>\n

X\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n livestream b\u00e1n h\u00e0ng thu h\u00fat h\u00e0ng ngh\u00ecn l\u01b0\u1ee3t xem<\/i><\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam tr\u00ean n\u1ec1n t\u1ea3ng Facebook t\u1eeb r\u1ea5t l\u00e2u, nh\u01b0ng g\u1ea7n \u0111\u00e2y v\u00e0o cu\u1ed1i m\u1edbi b\u1eaft \u0111\u1ea7u ph\u1ed5 bi\u1ebfn, h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng livestream \u0111ang \u1edf th\u1eddi k\u1ef3 ho\u00e0ng kim v\u00e0 l\u00e0 xu h\u01b0\u1edbng b\u00e1n h\u00e0ng n\u1ed5i b\u1eadt tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u1eady livestream b\u00e1n h\u00e0ng \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 th\u1ebf n\u00e0o ?\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51109"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51109"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51109\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}