{"id":51115,"date":"2023-12-19T23:06:49","date_gmt":"2023-12-19T16:06:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/11-thuong-hieu-livestream-ban-hang-dat-doanh-thu-khung.html"},"modified":"2023-12-19T23:06:49","modified_gmt":"2023-12-19T16:06:49","slug":"11-thuong-hieu-livestream-ban-hang-dat-doanh-thu-khung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/11-thuong-hieu-livestream-ban-hang-dat-doanh-thu-khung.html","title":{"rendered":"11 th\u01b0\u01a1ng hi\u1ec7u livestream b\u00e1n h\u00e0ng \u0111\u1ea1t doanh thu kh\u1ee7ng"},"content":{"rendered":"
\n

Livestream b\u00e1n h\u00e0ng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 thu \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c. Theo d\u1ef1 b\u00e1o c\u1ee7a Grand View Research, trong v\u00f2ng 7 n\u0103m, gi\u00e1 tr\u1ecb c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng livestream d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng g\u1ea5p ba l\u1ea7n, t\u1eeb 70 t\u1ef7 \u0111\u00f4 la v\u00e0o l\u00ean g\u1ea7n 224 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2028. \u0110\u00e2y l\u00e0 m\u1ed9t m\u1ee9c t\u0103ng tr\u01b0\u1edfng l\u1edbn v\u00e0 \u0111\u00e1ng \u0111\u1ec3 k\u1ef3 v\u1ecdng. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u0169ng \u0111\u00e3 v\u00e0 \u0111ang t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a livestream \u0111\u1ec3 b\u00e1n h\u00e0ng v\u00e0 thu v\u1ec1 h\u00e0ng ngh\u00ecn t\u1ef7.<\/span><\/p>\n

\"Livestream<\/p>\n

Livestream b\u00f9ng n\u1ed5 s\u1ef1 ph\u00e1t tri\u1ec3n, gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu v\u1ec1 doanh thu h\u00e0ng ngh\u00ecn t\u1ef7<\/p>\n<\/div>\n

Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng c\u1ee7a livestream b\u00e1n h\u00e0ng<\/b><\/h2>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c phi\u00ean livestream b\u00e1n h\u00e0ng \u0111ang b\u00f9ng n\u1ed5 th\u1ec3 hi\u1ec7n qua c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea sau:<\/span><\/p>\n

    \n
  • 82% ng\u01b0\u1eddi xem th\u00edch c\u00e1c video livestream tr\u1ef1c ti\u1ebfp t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u01a1n c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n
  • Video, livestream tr\u1ef1c ti\u1ebfp tr\u00ean trang \u0111\u00edch (website th\u01b0\u01a1ng hi\u1ec7u) c\u00f3 th\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb\u00a0<\/span>80%<\/span>\u00a0tr\u1edf l\u00ean.<\/span><\/li>\n
  • 73% doanh nghi\u1ec7p B2B s\u1eed d\u1ee5ng livestream b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c v\u1ec1 ROI c\u1ee7a h\u1ecd.<\/span><\/li>\n
  • 28% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111ang \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o livestream b\u00e1n h\u00e0ng: \u0110\u1ea7u t\u01b0 v\u00e0o livestream s\u1edbm gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng livestream h\u01a1n.<\/span><\/li>\n
  • Ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem livestream b\u00e1n h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao h\u01a1n 81%: M\u00f4 h\u00ecnh livestream b\u00e1n h\u00e0ng \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn trong c\u00e1c ng\u00e0nh nh\u01b0 may m\u1eb7c, th\u1eddi trang v\u00e0 l\u00e0m \u0111\u1eb9p\u2026 Vi\u1ec7c nh\u00ecn th\u1ea5y m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng d\u00f9ng th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n
  • Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng chia s\u1ebb n\u1ed9i dung livestream nhi\u1ec1u h\u01a1n 39%: L\u00fd do ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb nhi\u1ec1u h\u01a1n l\u00e0 v\u00ec livestream thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u00e2u h\u01a1n t\u1eeb 10 \u0111\u1ebfn 20 l\u1ea7n so v\u1edbi c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c quay tr\u01b0\u1edbc. V\u00ec v\u1eady, \u0111\u1ec3 c\u00f3 m\u1ed9t phi\u00ean livestream h\u1ea5p d\u1eabn, b\u1ea1n c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng \u1ee9ng bi\u1ebfn, x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng t\u1ed1t v\u00e0 l\u00ean k\u1ecbch b\u1ea3n livestream b\u00e1n h\u00e0ng k\u1ef9 l\u01b0\u1ee1ng, \u0111\u1ea3m b\u1ea3o n\u1ed9i dung th\u00fa v\u1ecb, th\u1ecbnh h\u00e0nh.<\/span><\/li>\n
  • 63% ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u2013 34 th\u01b0\u1eddng xuy\u00ean xem c\u00e1c phi\u00ean livestream: N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i th\u00ec livestream b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c t\u1ed1t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n
    \"Nh\u1eefng<\/p>\n

    Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng cho th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a livestream b\u00e1n h\u00e0ng<\/p>\n<\/div>\n

    Doanh s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c phi\u00ean livestream b\u00e1n h\u00e0ng\u00a0<\/b><\/h2>\n

    T\u1eadn d\u1ee5ng c\u00e1c \u01b0u th\u1ebf c\u1ee7a livestream \u0111\u1ec3 nhanh ch\u00f3ng \u0111\u01b0a n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang thu ho\u1ea1ch \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c<\/span><\/p>\n

    Xiaomi<\/b><\/h3>\n

    Xiaomi l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c v\u1edbi nhi\u1ec1u t\u00edn \u0111\u1ed3 c\u00f4ng ngh\u1ec7. Ch\u00ednh v\u00ec uy t\u00edn v\u00e0 t\u00ean tu\u1ed5i m\u00e0 ch\u1ec9 trong v\u00f2ng 2 ti\u1ebfng \u0111\u1ed3ng h\u1ed3, phi\u00ean livestream do CEO Xiaomi d\u1eabn d\u1eaft \u0111\u00e3 thu v\u1ec1 h\u01a1n 100 tri\u1ec7u nh\u00e2n d\u00e2n t\u1ec7.<\/span><\/p>\n

    \"Livestream<\/p>\n

    Livestream b\u00e1n h\u00e0ng c\u1ee7a CEO Xiaomi \u0111\u1ea1t th\u00e0nh t\u00edch \u1ea5n t\u01b0\u1ee3ng<\/p>\n<\/div>\n

    Bu\u1ed5i livestream th\u00e0nh c\u00f4ng h\u1ea5p d\u1eabn h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi xem v\u00ec s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, gi\u00e1 th\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3m t\u1ed1i \u0111a m\u00e0 s\u1ed1 l\u01b0\u1ee3ng ch\u1ec9 c\u00f3 h\u1ea1n. Nhi\u1ec1u t\u00edn \u0111\u1ed3 c\u00f4ng ngh\u1ec7 kh\u00f4ng k\u1ecbp nhanh tay \u201cs\u0103n si\u00eau ph\u1ea9m\u201d \u0111\u00e3 t\u1ecf ra ti\u1ebfc nu\u1ed1i v\u00e0 mong mu\u1ed1n Xiaomi t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i livestream nhi\u1ec1u h\u01a1n. Ngay sau \u0111\u00f3, bu\u1ed5i livestream c\u1ee7a Xiaomi \u0111\u00e3 tr\u1edf th\u00e0nh ch\u1ee7 \u0111\u1ec1 th\u1ecbnh h\u00e0nh tr\u00ean Weibo (n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t Trung Qu\u1ed1c) thu h\u00fat h\u01a1n 35 tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 h\u00e0ng ngh\u00ecn b\u00ecnh lu\u1eadn t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

    Quivr<\/b><\/h3>\n

    Th\u01b0\u01a1ng hi\u1ec7u Quivr cung c\u1ea5p m\u00e1y pha c\u00e0 ph\u00ea v\u00e0 tr\u00e0 \u0111\u00e3 ph\u00e1t livestream b\u00e1n h\u00e0ng l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m . Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u1eed nghi\u1ec7m livestream b\u00e1n h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Instagram, TikTok v\u00e0 Amazon Live. Tuy nhi\u00ean, ch\u1ec9 sau khi chuy\u1ec3n sang livestream b\u00e1n h\u00e0ng tr\u00ean Amazon Live th\u00ec Quivr m\u1edbi t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 r\u00f5 r\u1ec7t.\u00a0<\/span><\/p>\n

    Livestreamer c\u1ee7a c\u00f4ng ty \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi kho\u1ea3ng 50 kh\u00e1n gi\u1ea3 trong h\u01a1n m\u1ed9t gi\u1edd v\u1ec1 l\u1ecbch s\u1eed th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m. Quivr \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ph\u1ea3n h\u1ed3i t\u1ed1t v\u00e0 s\u1ef1 quan t\u00e2m nhi\u1ec1u h\u01a1n c\u1ee7a kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3, doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u0103ng 150% \u2013 m\u1ed9t m\u1ee9c t\u0103ng \u0111\u1ed9t bi\u1ebfn trong v\u00f2ng 24 gi\u1edd sau phi\u00ean livestream b\u00e1n h\u00e0ng. K\u1ec3 t\u1eeb \u0111\u00f3, Quivr t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i livestream mua s\u1eafm nhi\u1ec1u h\u01a1n \u0111\u1ec3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

    \u0110\u1ec3 th\u00e0nh c\u00f4ng t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 m\u1ea1nh m\u1ebd nh\u01b0 Quivr, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1eed livestream tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh n\u00ean livestream \u0111a k\u00eanh hay ch\u1ec9 g\u1eafn b\u00f3 v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

    Gree<\/b><\/h3>\n

    CEO c\u1ee7a Gree Electric \u2013 B\u00e0 \u0110\u1ed5ng Minh Ch\u00e2u \u0111\u00e3 l\u1ef1a ch\u1ecdn livestream b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u sau khi l\u1ee3i nhu\u1eadn qu\u00fd 1 n\u0103m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y gi\u1ea3m 72,53% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m nay.<\/span><\/p>\n

    \"Livestream<\/p>\n

    Livestream c\u1ee7a Gree \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu \u1ea5n t\u01b0\u1ee3ng ch\u1ec9 trong v\u00f2ng 3 ti\u1ebfng \u0111\u1ed3ng h\u1ed3<\/p>\n<\/div>\n

    Trong su\u1ed1t 3 ti\u1ebfng livestream, CEO c\u1ee7a Gree \u0111\u00e3 chia s\u1ebb v\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m Gree Electric. S\u1ea3n ph\u1ea9m sau \u0111\u00f3 \u0111\u00e3 nhanh ch\u00f3ng h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem khi c\u00f3 m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i kho\u1ea3ng 12 tri\u1ec7u, th\u1ea5p h\u01a1n gi\u00e1 ban \u0111\u1ea7u 2-3 tri\u1ec7u. Ch\u1ec9 trong v\u00f2ng 5 ph\u00fat, Gree \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c g\u1ea7n 2000 chi\u1ebfc \u0111i\u1ec1u h\u00f2a kh\u00f4ng kh\u00ed Gree Electric (t\u1ed5ng tr\u1ecb gi\u00e1 kho\u1ea3ng 224 t\u1ef7 \u0111\u1ed3ng). T\u1ed5ng k\u1ebft phi\u00ean livestream d\u00e0i 3 ti\u1ebfng \u0111\u1ed3ng h\u1ed3, Gree \u0111\u00e3 thu v\u1ec1 g\u1ea7n 1100 t\u1ef7 \u0111\u1ed3ng.<\/span><\/p>\n

    C\u00f3 th\u1ec3 th\u1ea5y, livestream b\u00e1n h\u00e0ng \u0111\u00e3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a Gree v\u00e0 l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i m\u1edbi \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n

    Mendale Textile<\/b><\/h3>\n

    Mendale Textile \u2013 m\u1ed9t c\u00f4ng ty chuy\u00ean v\u1ec1 trang tr\u00ed n\u1ed9i th\u1ea5t c\u0169ng kh\u00f4ng b\u1ecf l\u1ee1 xu h\u01b0\u1edbng b\u00e1n h\u00e0ng livestream \u2013 \u201cmua kh\u00f4ng ch\u1ea1m\u201d n\u00e0y. Li Jing \u2013 CEO c\u1ee7a c\u00f4ng ty \u0111\u00e3 nhanh ch\u00f3ng b\u1eaft k\u1ecbp th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng c\u00f4ng ngh\u1ec7, m\u1edf m\u1ed9t phi\u00ean live k\u00e9o d\u00e0i h\u01a1n 4 ti\u1ebfng \u0111\u1ed3ng h\u1ed3 \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m. Phi\u00ean livestream sau \u0111\u00f3 \u0111\u00e3 \u0111em v\u1ec1 doanh thu 81 t\u1ef7 \u0111\u1ed3ng.<\/span><\/p>\n

    Trip.com<\/b><\/h3>\n

    Trip.com l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt nh\u1eefng c\u00f4ng ty trong ng\u00e0nh du l\u1ecbch livestream \u0111\u1ec3 b\u00e1n c\u00e1c g\u00f3i d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n

    Thay v\u00ec h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, KOL hay KOC \u0111\u1ec3 livestream, Trip.com \u0111\u1ec3 CEO c\u1ee7a c\u00f4ng ty tr\u1edf th\u00e0nh livestreamer ch\u00ednh. James Liang \u2013 CEO c\u1ee7a Trip.com th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n trong c\u00e1c bu\u1ed5i livestream v\u1edbi c\u00e1c trang ph\u1ee5c c\u1ed5 trang, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi xem m\u00e0 c\u00f2n k\u00edch th\u00edch kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn c\u00e1c \u0111\u1ecba \u0111i\u1ec3m l\u1ecbch s\u1eed \u0111\u1ec3 th\u0103m quan v\u00e0 du l\u1ecbch.\u00a0<\/span><\/p>\n

    \"CEO<\/p>\n

    CEO c\u1ee7a Trip.com livestream v\u1edbi c\u00e1c trang ph\u1ee5c c\u1ed5 trang l\u00e0 \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t, thu h\u00fat kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    Trong n\u0103m , ch\u1ec9 v\u1edbi 5 bu\u1ed5i livestream, m\u1ed7i bu\u1ed5i 1 ti\u1ebfng \u0111\u1ed3ng h\u1ed3, Trip.com \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u g\u00f3i d\u1ecbch v\u1ee5 du l\u1ecbch, thu v\u1ec1 doanh thu kho\u1ea3ng 195 t\u1ef7 \u0111\u1ed3ng.<\/span><\/p>\n

    \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng m\u00e0 c\u00f2n l\u00e0 t\u00edn hi\u1ec7u t\u1ed1t cho c\u00e1c c\u00f4ng ty kinh doanh d\u1ecbch v\u1ee5 du l\u1ecbch, d\u1ecbch v\u1ee5 ngh\u1ec9 d\u01b0\u1ee1ng, \u2026 trong th\u1eddi k\u1ef3 d\u1ecbch b\u1ec7nh v\u1eabn c\u00f2n \u0111ang l\u00e0 m\u1ed1i e ng\u1ea1i c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.<\/span><\/p>\n

    YODY<\/b><\/h3>\n

    YODY l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng khi \u0111\u00e3 v\u00e0 \u0111ang ph\u1ee7 s\u00f3ng livestream \u1edf nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u01b0: Facebook, Shopee, \u2026 N\u0103m 2021, CEO YODY \u2013 \u00d4ng Nguy\u1ec5n Vi\u1ec7t Ho\u00e0 c\u00f9ng gia \u0111\u00ecnh m\u00ecnh \u0111\u00e3 l\u00ean s\u00f3ng \u0111\u1ec3 livestream, t\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb v\u1ec1 chi\u1ebfn d\u1ecbch \u201cTr\u1ee3 gi\u00e1 m\u00f9a d\u1ecbch\u201d.<\/span><\/p>\n

    S\u1ef1 g\u00f3p m\u1eb7t \u0111\u1eb7c bi\u1ec7t c\u1ee7a \u00d4ng Nguy\u1ec5n Vi\u1ec7t Ho\u00e0 v\u00e0 gia \u0111\u00ecnh \u0111\u00e3 ti\u1ebfp c\u1eadn 2 tri\u1ec7u ng\u01b0\u1eddi, thu h\u00fat h\u01a1n 51 ngh\u00ecn l\u01b0\u1ee3t chia s\u1ebb, g\u1ea7n 7 ngh\u00ecn l\u01b0\u1ee3t like v\u00e0 7,5 ngh\u00ecn l\u01b0\u1ee3t b\u00ecnh lu\u1eadn t\u01b0\u01a1ng t\u00e1c. Trong su\u1ed1t 90 ph\u00fat livestream b\u00e1n h\u00e0ng, chia s\u1ebb v\u00e0 t\u01b0\u01a1ng t\u00e1c, YODY \u0111\u00e3 thu v\u1ec1 h\u01a1n 1000 \u0111\u01a1n h\u00e0ng, doanh s\u1ed1 \u0111\u1ea1t tr\u00ean 500 tri\u1ec7u. \u0110\u00e2y l\u00e0 nh\u1eefng con s\u1ed1 \u0111\u00e1ng m\u01a1 \u01b0\u1edbc c\u1ee7a b\u1ea5t k\u1ef3 nh\u00e3n h\u00e0ng n\u00e0o.<\/span><\/p>\n

    Ngo\u00e0i ra, c\u00e1c phi\u00ean livestream kh\u00e1c c\u1ee7a YODY khi h\u1ee3p t\u00e1c c\u00f9ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u0169ng \u0111em v\u1ec1 nh\u1eefng con s\u1ed1 th\u00e0nh t\u00edch \u1ea5n t\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n

    KitKat Australia<\/b><\/h3>\n

    KitKat \u0111\u00e3 t\u1ed5 ch\u1ee9c m\u1ed9t phi\u00ean livestream b\u00e1n h\u00e0ng v\u1edbi hy v\u1ecdng th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 gia t\u0103ng l\u01b0\u1ee3t gh\u00e9 th\u0103m c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ea1i \u00dac.\u00a0<\/span><\/p>\n

    \"Livestream<\/p>\n

    Livestream c\u1ee7a KitKat kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00e0 c\u00f2n t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

    KitKat \u0111\u00e3 livestream c\u00e1c n\u1ed9i dung c\u00f3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o c\u00e1c cu\u1ed9c th\u0103m d\u00f2 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem mua h\u00e0ng.\u00a0\u0110\u1ed3ng th\u1eddi, KitKat s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u201cNh\u1eafn tin\u201d c\u1ee7a Facebook Messenger \u0111\u1ec3 k\u00eau g\u1ecdi, k\u00edch th\u00edch kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n, t\u01b0 v\u1ea5n v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/span><\/p>\n

    Chi\u1ebfn d\u1ecbch n\u00e0y c\u1ee7a KitKat \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn sau \u0111\u00f3. T\u1ea1o ra h\u01a1n 30% doanh thu h\u00e0ng n\u0103m c\u1ee7a KitKat Australia, \u0111\u1ed3ng th\u1eddi gia t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u1eeb 35 \u0111\u1ebfn 44 tu\u1ed5i.<\/span><\/p>\n

    Kiehl\u2019s<\/b><\/h3>\n

    Qu\u1ea3ng c\u00e1o livestream b\u00e1n h\u00e0ng tr\u01b0\u1edbc v\u00e0 trong phi\u00ean live l\u00e0 m\u1ed9t ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng.\u00a0\u1ede c\u1ea5p \u0111\u1ed9 c\u01a1 b\u1ea3n, qu\u1ea3ng c\u00e1o s\u1ebd gia t\u0103ng s\u1ef1 ti\u1ebfp c\u1eadn, th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi xem tham gia, kh\u01a1i d\u1eady s\u1ef1 t\u00f2 m\u00f2 v\u00e0 ph\u1ea5n kh\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p Kiehl\u2019s \u0111\u00e3 ch\u1ea1y m\u1ed9t lo\u1ea1t qu\u1ea3ng c\u00e1o \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n, ti\u1ebfp c\u1eadn ng\u01b0\u1eddi xem c\u00e1c livestream b\u00e1n h\u00e0ng tr\u00ean Instagram.<\/span><\/p>\n

    \"Livestream<\/p>\n

    Livestream c\u1ee7a Kiehl\u2019s do c\u00e1c c\u1ed1 v\u1ea5n l\u00e0m \u0111\u1eb9p d\u1eabn d\u1eaft \u0111\u00e3 ti\u1ebfp c\u1eadn th\u00eam h\u01a1n 50% kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    Livestream do ch\u00ednh c\u00e1c c\u1ed1 v\u1ea5n l\u00e0m \u0111\u1eb9p c\u1ee7a Kiehl\u2019s d\u1eabn d\u1eaft \u0111\u00e3 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c tr\u00f2 ch\u01a1i t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e2u \u0111\u1ed1 tr\u00ean trang web c\u1ee7a Kiehl\u2019s.\u00a0Kiehl\u2019s c\u0169ng t\u01b0 v\u1ea5n v\u1ec1 da v\u00e0 t\u1eb7ng qu\u00e0 cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tham gia s\u1ef1 ki\u1ec7n livestream s\u1edbm nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o livestream gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn th\u00eam h\u01a1n 50% kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 \u0111em v\u1ec1 l\u1ee3i nhu\u1eadn g\u1ea5p 8 l\u1ea7n so v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o.\u00a0<\/span><\/p>\n

    KKW Beauty (<\/b>Kim Kardashian)<\/b><\/h3>\n

    L\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 l\u00e0 m\u1ed9t n\u1eef doanh nh\u00e2n gi\u00e0u kinh nghi\u1ec7m, Kim Kardashian \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng t\u00ednh n\u0103ng livestream \u0111\u1ec3 gi\u1edbi thi\u1ec7u d\u00f2ng m\u1ef9 ph\u1ea9m m\u1edbi nh\u1ea5t c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

    Kim Kardashian \u0111\u00e3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c ti\u1ebfp Taobao c\u1ee7a Trung Qu\u1ed1c v\u00e0 nhanh ch\u00f3ng b\u00e1n \u0111\u01b0\u1ee3c kho\u1ea3ng 15 ngh\u00ecn chai n\u01b0\u1edbc hoa ch\u1ec9 trong v\u00e0i ph\u00fat.<\/span><\/p>\n

    Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c \u0111\u01b0\u1ee3c v\u1edbi m\u1ed9t ng\u01b0\u1eddi nh\u01b0 Kim Kardashian, nh\u01b0ng livestream b\u00e1n h\u00e0ng \u0111\u00e3 v\u00e0 \u0111ang m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

    CAIA Cosmetics<\/b><\/h3>\n

    Gi\u1ed1ng nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, CAIA Cosmetics coi livestream b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

    Theo d\u1eef li\u1ec7u t\u1eeb c\u00f4ng ty ph\u1ea7n m\u1ec1m ph\u00e1t tr\u1ef1c tuy\u1ebfn tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng\u00a0Bambuser, c\u00e1c h\u01b0\u1edbng d\u1eabn tr\u00ean livstream do ng\u01b0\u1eddi s\u00e1ng l\u1eadp CAIA Bianca Ingrosso, do c\u00e1c beauty blogger t\u1ed5 ch\u1ee9c c\u00f3 th\u1eddi gian xem trung b\u00ecnh l\u00e0 11 ph\u00fat, v\u1edbi h\u01a1n 60% ng\u01b0\u1eddi xem nh\u1ea5n \u201cth\u00edch\u201d.<\/span><\/p>\n

    \"CAIA<\/p>\n

    CAIA t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 5% qua c\u00e1c livestream b\u00e1n h\u00e0ng, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

    Quan tr\u1ecdng h\u01a1n, livestream b\u00e1n h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a CAIA Cosmetics \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i 5%, v\u01b0\u1ee3t qua hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh c\u1ee7a trang web.\u00a0\u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 mang l\u1ea1i cho CAIA s\u1ef1 t\u1ef1 tin v\u00e0 ch\u1eafc ch\u1eafn h\u01a1n v\u1edbi quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ho\u1ea1t \u0111\u1ed9ng livestream b\u00e1n h\u00e0ng, mua s\u1eafm tr\u1ef1c ti\u1ebfp tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u1ed7n h\u1ee3p.<\/span><\/p>\n

    Walmart<\/b><\/h3>\n

    Walmart \u0111\u00e3 li\u00ean k\u1ebft v\u1edbi n\u1ec1n t\u1ea3ng TikTok \u0111\u1ec3 ra m\u1eaft s\u1ef1 ki\u1ec7n livestream b\u00e1n h\u00e0ng, mua s\u1eafm \u0111\u1ea7u ti\u00ean.\u00a0S\u1ef1 ki\u1ec7n \u201cC\u00f9ng mua s\u1eafm trong k\u1ef3 ngh\u1ec9\u201d \u0111\u00e3 \u0111\u01b0a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho k\u1ef3 ngh\u1ec9 tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m ch\u00fa \u00fd. Sau \u0111\u00f3, l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a Walmart tr\u00ean TikTok t\u0103ng l\u00ean g\u1ea5p 25 l\u1ea7n, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.\u00a0<\/span><\/p>\n

    T\u1eadn d\u1ee5ng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh, Walmart \u0111\u00e3 th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n mua s\u1eafm qua livestream cho kh\u00e1ch h\u00e0ng. Ch\u1ee7 \u0111\u1ec1 livestream c\u1ee7a Walmart bao g\u1ed3m tr\u00f2 chuy\u1ec7n v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p, th\u00f3i quen ch\u0103m s\u00f3c t\u00f3c, trang \u0111i\u1ec3m, b\u00ed quy\u1ebft ch\u0103m s\u00f3c da h\u00e0ng ng\u00e0y, \u2026.<\/span><\/p>\n

    Livestream b\u00e1n h\u00e0ng \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y nay. Livestream b\u00e1n h\u00e0ng \u0111a d\u1ea1ng v\u1ec1 ng\u00e0nh h\u00e0ng, c\u00e1ch livestream, k\u1ecbch b\u1ea3n livestream, n\u1ec1n t\u1ea3ng livestream, \u2026\u00a0L\u1ef1a ch\u1ecdn \u0111\u00fang n\u1ec1n t\u1ea3ng livestream, x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u2026 l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng t\u1ea1o ra c\u00e1c chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/span><\/p>\n

    C\u00e1c phi\u00ean livestream b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u00ecnh \u1ea3nh ch\u00e2n th\u1ef1c h\u01a1n, d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n, \u0111\u1ed3ng th\u1eddi ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n bao gi\u1edd h\u1ebft.\u00a0<\/span><\/p>\n

    Xem th\u00eam:<\/strong><\/em><\/p>\n

    Gi\u1ea3i m\u00e3 s\u1ee9c h\u00fat c\u1ee7a livestream b\u00e1n h\u00e0ng<\/strong><\/em><\/p>\n

    X\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n livestream b\u00e1n h\u00e0ng thu h\u00fat h\u00e0ng ngh\u00ecn l\u01b0\u1ee3t xem<\/strong><\/em><\/p>\n

    B\u00ed m\u1eadt Livestream c\u1ee7a ch\u1ee7 shop ngh\u00ecn \u0111\u01a1n<\/strong><\/em><\/p>\n

    \u00a0<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Livestream b\u00e1n h\u00e0ng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 thu \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c. Theo d\u1ef1 b\u00e1o c\u1ee7a Grand View Research, trong v\u00f2ng 7 n\u0103m, gi\u00e1 tr\u1ecb c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n h\u00e0ng livestream d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng g\u1ea5p ba l\u1ea7n, t\u1eeb 70 t\u1ef7 \u0111\u00f4 la v\u00e0o l\u00ean g\u1ea7n 224 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2028. \u0110\u00e2y l\u00e0 m\u1ed9t m\u1ee9c t\u0103ng tr\u01b0\u1edfng l\u1edbn v\u00e0 \u0111\u00e1ng \u0111\u1ec3 k\u1ef3 v\u1ecdng. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u0169ng \u0111\u00e3 v\u00e0 \u0111ang t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a livestream \u0111\u1ec3 b\u00e1n h\u00e0ng v\u00e0 thu v\u1ec1 h\u00e0ng ngh\u00ecn t\u1ef7.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51115"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51115"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51115\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}