{"id":51180,"date":"2023-12-19T23:14:50","date_gmt":"2023-12-19T16:14:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/top-10-xu-huong-trong-nganh-thuong-mai-dien-tu-toan-cau.html"},"modified":"2023-12-19T23:14:50","modified_gmt":"2023-12-19T16:14:50","slug":"top-10-xu-huong-trong-nganh-thuong-mai-dien-tu-toan-cau","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/top-10-xu-huong-trong-nganh-thuong-mai-dien-tu-toan-cau.html","title":{"rendered":"Top 10 xu h\u01b0\u1edbng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u"},"content":{"rendered":"
\n

V\u1edbi nh\u1eefng ph\u00e1t tri\u1ec3n trong c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u1eadp nh\u1eadt li\u00ean t\u1ee5c nh\u1eefng xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p b\u1eaft k\u1ecbp xu th\u1ebf v\u00e0 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

\"Top<\/p>\n

Top 10 xu h\u01b0\u1edbng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u<\/p>\n<\/div>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec ?<\/b><\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce) l\u00e0 h\u00ecnh th\u1ee9c th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn d\u1ef1a tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 c\u00f3 s\u1eed d\u1ee5ng \u0111\u01b0\u1eddng truy\u1ec1n internet \u0111\u1ec3 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i mua b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed ti\u00ean ti\u1ebfn, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch, qu\u1ea3ng b\u00e1, th\u1eadm ch\u00ed l\u00e0 quy tr\u00ecnh thanh to\u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n, gi\u00fap gi\u1ea3m chi ph\u00ed v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n

\"Th\u01b0\u01a1ng<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec ?<\/p>\n<\/div>\n

Thay v\u00ec tr\u01b0\u1edbc \u0111\u00e2y ch\u00fang ta th\u01b0\u1eddng mua b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4ng qua h\u00ecnh th\u1ee9c trao \u0111\u1ed5i truy\u1ec1n th\u1ed1ng th\u00ec nay ch\u1ec9 v\u1edbi m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, laptop hay iPad c\u00f3 k\u1ebft n\u1ed1i internet l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng th\u00f4ng qua h\u00ecnh th\u1ee9c tr\u1ef1c tuy\u1ebfn v\u1edbi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111a d\u1ea1ng.<\/span><\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u00ecnh th\u1ee9c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ee7 y\u1ebfu bao g\u1ed3m:<\/span><\/p>\n

    \n
  • Trao \u0111\u1ed5i mua b\u00e1n h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn<\/span><\/li>\n
  • Quy tr\u00ecnh thanh to\u00e1n tr\u1ef1c tuy\u1ebfn<\/span><\/li>\n
  • Ch\u0103m s\u00f3c v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/span><\/li>\n<\/ul>\n

    Th\u1ef1c tr\u1ea1ng ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u<\/b><\/h2>\n

    Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t t\u1ed5ng gi\u00e1 tr\u1ecb 5,55 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o . Hai n\u0103m tr\u01b0\u1edbc, doanh s\u1ed1 c\u1ee7a h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn ch\u1ec9 chi\u1ebfm 17,8% so v\u1edbi t\u1ed5ng doanh s\u1ed1 c\u1ee7a to\u00e0n ng\u00e0nh b\u00e1n l\u1ebb. Con s\u1ed1 n\u00e0y d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng l\u00ean 21% v\u00e0o v\u00e0 \u0111\u1ea1t 24,5% v\u00e0o n\u0103m 2025.<\/span><\/p>\n

    \"Th\u1ef1c<\/p>\n

    Th\u1ef1c tr\u1ea1ng ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u<\/p>\n<\/div>\n

    Trung Qu\u1ed1c ti\u1ebfp t\u1ee5c \u0111i \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u, chi\u1ebfm 52,1% t\u1ed5ng doanh s\u1ed1 so v\u1edbi th\u1ebf gi\u1edbi. T\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a Trung Qu\u1ed1c \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 2 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o . \u0110\u00e2y c\u0169ng l\u00e0 n\u01a1i c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t\u00a0 th\u1ebf gi\u1edbi v\u00e0o kho\u1ea3ng 825 tri\u1ec7u ng\u01b0\u1eddi, chi\u1ebfm 38,4% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u.<\/span><\/p>\n

    Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Hoa K\u1ef3 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t h\u01a1n 875 t\u1ef7 \u0111\u00f4 la v\u00e0o , h\u01a1n m\u1ed9t ph\u1ea7n ba so v\u1edbi th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c. Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn th\u1ee9 ba l\u00e0 V\u01b0\u01a1ng qu\u1ed1c Anh, chi\u1ebfm 4,8% s\u1ed1 th\u1ecb ph\u1ea7n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb; ti\u1ebfp theo l\u00e0 H\u00e0n Qu\u1ed1c (2,5%).<\/span><\/p>\n

    T\u1ea1i sao ph\u1ea3i c\u1eadp nh\u1eadt xu h\u01b0\u1edbng kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?<\/b><\/h2>\n

    Tr\u00ean th\u1ebf gi\u1edbi, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft. \u0110\u1ec3 b\u1eaft k\u1ecbp v\u1edbi s\u1ef1 c\u1ea1nh tranh \u0111\u00f3, c\u00e1c xu h\u01b0\u1edbng ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c. Cho d\u00f9 hi\u1ec7n t\u1ea1i, t\u00ecnh h\u00ecnh kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n c\u00f3 ph\u00e1t tri\u1ec3n \u0111\u1ebfn m\u1ee9c n\u00e0o, n\u1ebfu b\u1ea1n kh\u00f4ng c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi, b\u1ea1n v\u1eabn c\u00f3 nguy c\u01a1 b\u1ecb t\u1ee5t h\u1eadu. H\u00e3y lu\u00f4n nh\u00ecn v\u1ec1 ph\u00eda tr\u01b0\u1edbc v\u00e0 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 \u00e1p d\u1ee5ng k\u1ecbp th\u1eddi c\u00e1c xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 theo k\u1ecbp c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

    Top 10 xu h\u01b0\u1edbng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/h2>\n

    Xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 chuy\u1ec3n bi\u1ebfn m\u1ea1nh m\u1ebd, c\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1eb1m mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, c\u00e1c c\u00f4ng ty n\u00ean n\u1eafm b\u1eaft xu h\u01b0\u1edbng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n linh ho\u1ea1t tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

    \"C\u00e1c<\/p>\n

    C\u00e1c xu h\u01b0\u1edbng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n<\/div>\n

    Social Commerce (Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i)<\/b><\/h3>\n

    Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i l\u00e0 h\u00ecnh th\u1ee9c th\u01b0\u01a1ng m\u1ea1i k\u1ebft h\u1ee3p gi\u1eefa Social Media (M\u1ea1ng x\u00e3 h\u1ed9i) v\u00e0 E Commerce (Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed). V\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Zalo, Instagram, Tiktok,\u2026 l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1, b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

    Theo Statista, doanh s\u1ed1 c\u1ee7a Social Commerce tr\u00ean to\u00e0n c\u1ea7u \u01b0\u1edbc t\u00ednh \u0111\u1ea1t \u0111\u01b0\u1ee3c 958 t\u1ef7 USD v\u00e0o . B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c chuy\u00ean gia kinh t\u1ebf c\u00f2n d\u1ef1 b\u00e1o r\u1eb1ng gi\u00e1 tr\u1ecb c\u1ee7a Social Commerce s\u1ebd \u0111\u1ea1t kho\u1ea3ng 2,9 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2026.<\/span><\/p>\n

    Conversational Commerce (Th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed1i tho\u1ea1i)<\/b><\/h3>\n

    Th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed1i tho\u1ea1i l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng t\u00edch h\u1ee3p kh\u1ea3 n\u0103ng trao \u0111\u1ed5i gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin nh\u01b0 Facebook Messenger, Zalo, Viber, \u2026<\/span><\/p>\n

    Theo b\u00e1o c\u00e1o t\u1eeb Decision Lab v\u00e0 Facebook, trong s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn tr\u00ean th\u1ebf gi\u1edbi th\u00ec c\u00f3 kho\u1ea3ng 53% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn t\u1eeb th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed1i tho\u1ea1i, trong \u0111\u00f3 Facebook Messenger l\u00e0 k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed1i tho\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t, ti\u1ebfp theo l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Instagram, Livestream.<\/span><\/p>\n

    Mobile Commerce (Th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng)<\/b><\/h3>\n

    Th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng l\u00e0 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng d\u00e2y nh\u01b0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ho\u1eb7c m\u00e1y t\u00ednh \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn.\u00a0\u00a0\u00a0<\/span><\/p>\n

    Theo Adjust, v\u00e0o cu\u1ed1i , xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y chi\u1ebfm 54% t\u1ed5ng doanh thu th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

    \"Th\u01b0\u01a1ng<\/p>\n

    Th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng l\u00e0 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00f4ng d\u00e2y<\/p>\n<\/div>\n

    Omnichannel (B\u00e1n h\u00e0ng \u0111a k\u00eanh)<\/b><\/h3>\n

    Omnichannel l\u00e0 m\u00f4 h\u00ecnh ti\u1ebfp c\u1eadn \u0111a k\u00eanh (m\u1ea1ng x\u00e3 h\u1ed9i, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,\u2026) \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm linh ho\u1ea1t v\u00e0 ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng, b\u1ea5t k\u1ec3 \u1edf \u0111\u00e2u, khi n\u00e0o v\u00e0 s\u1eed d\u1ee5ng k\u00eanh n\u00e0o.\u00a0\u00a0\u00a0<\/span><\/p>\n

    Theo Statista, 47% doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tin r\u1eb1ng b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft cho ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0o c\u00e1c n\u0103m t\u1edbi.<\/span><\/p>\n

    MGM\/KOL\/KOC<\/b><\/h3>\n

    \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea7m \u1ea3nh h\u01b0\u1edfng r\u1ea5t cao trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0<\/span><\/p>\n

    – MGM (Members get Members): kh\u00e1ch h\u00e0ng c\u0169 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 nh\u1eadn ph\u1ea7n th\u01b0\u1edfng khi gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng.<\/span><\/p>\n

    – KOL (Key Online Leaders): C\u00e1c doanh nghi\u1ec7p s\u1ebd h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eb1m th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng.\u00a0\u00a0\u00a0<\/span><\/p>\n

    – KOC (Key Opinion Consumers): H\u1ecd l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. KOC c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn\u00a0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi xem nh\u1edd nh\u1eefng chia s\u1ebb\u00a0 kh\u00e1ch quan v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n

    \"MGM\/KOL\/KOC<\/p>\n

    MGM\/KOL\/KOC c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn 60%<\/p>\n<\/div>\n

    Tiktok, Facebook v\u00e0 Youtube l\u00e0 3 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn \u0111\u1ec3 v\u1eadn d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c MGM\/KOL\/KOC, xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho doanh nghi\u1ec7p nh\u1eefng hi\u1ec7u qu\u1ea3 cao trong vi\u1ec7c ti\u1ebfp th\u1ecb. Theo AsiaPac, c\u00e1c MGM\/KOL\/KOC c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn 60%.<\/span><\/p>\n

    Headless Ecommerce<\/b><\/h3>\n

    \u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u1ecbnh ngh\u0129a v\u1ec1 Headless eCommerce, ch\u00fang ta c\u1ea7n t\u00ecm hi\u1ec3u tr\u01b0\u1edbc v\u1ec1 c\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t trang web n\u00f3i chung (th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed web n\u00f3i ri\u00eang) s\u1ebd bao g\u1ed3m c\u00e1c ph\u1ea7n ch\u00ednh sau:<\/span><\/p>\n

    Back-end: H\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u (database), c\u00f4ng c\u1ee5 t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung, c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf v\u00e0 l\u00e0 n\u01a1i l\u01b0u tr\u1eef c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n ch\u1ee9c n\u0103ng cho m\u1ed9t website.<\/span><\/p>\n

    Front-end: l\u00e0 ph\u1ea7n giao di\u1ec7n, c\u00f3 vai tr\u00f2 hi\u1ec3n th\u1ecb nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c back-end s\u1ea3n xu\u1ea5t th\u00e0nh d\u1ea1ng khung HTML (Hypertext Markup Language \u2013 t\u1ea1m d\u1ecbch l\u00e0 Ng\u00f4n ng\u1eef \u0111\u00e1nh d\u1ea5u si\u00eau v\u0103n b\u1ea3n). V\u00e0 \u0111\u00e2y s\u1ebd l\u00e0 ph\u1ea7n m\u00e0 ng\u01b0\u1eddi xem s\u1ebd ti\u1ebfp x\u00fac v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp khi h\u1ecd v\u00e0o trang web.<\/span><\/p>\n

    \"Headless<\/p>\n

    Headless Ecommerce l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn m\u00e0 ph\u1ea7n front-end v\u00e0 back-end t\u00e1ch bi\u1ec7t nhau<\/p>\n<\/div>\n

    T\u1eeb c\u1ea5u tr\u00fac tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u Headless Ecommerce l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u00e0 ph\u1ea7n front-end v\u00e0 back-end t\u00e1ch bi\u1ec7t nhau. C\u1ea3 2 ph\u1ea7n ho\u1ea1t \u0111\u1ed9ng nh\u01b0 hai h\u1ec7 th\u1ed1ng \u0111\u1ed9c l\u1eadp. Ch\u00fang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau th\u00f4ng qua m\u1ed9t h\u1ec7 th\u1ed1ng API, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1eeb back-end \u0111\u1ebfn front-end khi c\u1ea7n thi\u1ebft.<\/span><\/p>\n

    Trong m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Magento t\u1ea1i Adobe Summit ch\u1ec9 ra r\u1eb1ng c\u00f3 83,7% doanh nghi\u1ec7p ph\u1ea3n h\u1ed3i r\u1eb1ng h\u1ecd \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0 s\u1ebd l\u00ean k\u1ebf ho\u1ea1ch chuy\u1ec3n \u0111\u1ed5i \u201cheadless commerce\u201d cho d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    Short Video Commerce (Video th\u01b0\u01a1ng m\u1ea1i ng\u1eafn)<\/b><\/h3>\n

    Hi\u1ec7n nay, m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ng\u00e0y c\u00e0ng b\u00f9ng n\u1ed5, \u0111\u1eb7c bi\u1ec7t l\u00e0 lo\u1ea1i h\u00ecnh story 24h tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram v\u00e0 video Tiktok m\u00e0 c\u00e1c video th\u01b0\u01a1ng m\u1ea1i ng\u1eafn \u0111\u00e3 d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb.<\/span><\/p>\n

    Theo Statista, v\u00e0o th\u00ec xu h\u01b0\u1edbng video tr\u1ef1c tuy\u1ebfn s\u1ebd chi\u1ebfm 82% t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp Internet c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 cao g\u1ea5p 15 l\u1ea7n so v\u1edbi , tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1eabn \u0111\u1ea7u c\u00e1c n\u0103m ti\u1ebfp theo.<\/span><\/p>\n

    Green Consumerism (Ti\u00eau d\u00f9ng xanh)<\/b><\/h3>\n

    Ti\u00eau d\u00f9ng xanh l\u00e0 h\u00e0nh vi mua c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng ho\u1eb7c \u00edt g\u00e2y h\u1ea1i cho m\u00f4i tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y c\u0169ng kh\u00f4ng c\u00f3 h\u1ea1i ho\u1eb7c \u00edt c\u00f3 h\u1ea1i cho s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

    Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t do GWI th\u1ef1c hi\u1ec7n, c\u00f3 60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

    \"Ti\u00eau<\/p>\n

    Ti\u00eau d\u00f9ng xanh \u0111ang l\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb y\u00eau th\u00edch<\/p>\n<\/div>\n

    Buy Now \u2013 Pay Later (Mua tr\u01b0\u1edbc tr\u1ea3 sau)<\/b><\/h3>\n

    Mua tr\u01b0\u1edbc tr\u1ea3 sau l\u00e0 h\u00ecnh th\u1ee9c mua h\u00e0ng trong \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng v\u00e0 tr\u1ea3 g\u00f3p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh. Hi\u1ec7n t\u1ea1i, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 MAC (Makeup Art Cosmetics) v\u00e0 Narciso Rodriguez \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng xu h\u01b0\u1edbng n\u00e0y t\u1ea1i Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n

    \"Buy<\/p>\n

    Buy Now \u2013 Pay Later h\u00ecnh th\u1ee9c mua tr\u01b0\u1edbc tr\u1ea3 sau<\/p>\n<\/div>\n

    Khi n\u00f3i \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn thanh to\u00e1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 \u201cmua tr\u01b0\u1edbc, tr\u1ea3 sau\u201d. C\u00e1c d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn c\u1ee7a Affirm, Afterpay, Klarna v\u00e0 PayPal Credit cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n thanh to\u00e1n tr\u1ea3 g\u00f3p kh\u00f4ng l\u00e3i su\u1ea5t khi mua h\u00e0ng trong su\u1ed1t v\u00e0i tu\u1ea7n. Theo th\u1ed1ng k\u00ea cho th\u1ea5y, c\u00f3 60% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u201cMua ngay, Tr\u1ea3 sau\u201d.\u00a0<\/span><\/p>\n

    D2C\/DTC (Direct To Customer \u2013 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp)<\/b><\/h3>\n

    B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp l\u00e0 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp t\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn c\u00e1c \u0111\u01a1n v\u1ecb trung gian.<\/span><\/p>\n

    Theo nghi\u00ean c\u1ee9u c\u1ee7a Barclay cho th\u1ea5y r\u1eb1ng c\u00e1c doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c DTC hi\u1ec7u qu\u1ea3 c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng doanh thu l\u00ean \u0111\u1ebfn 13 t\u1ef7 b\u1ea3ng Anh trong 5 n\u0103m t\u1edbi.<\/span><\/p>\n

    Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n t\u1eed. \u0110\u1eb7c bi\u1ec7t, sau \u0111\u1ea1i d\u1ecbch Covid-19 th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ea7n \u0111\u01b0\u1ee3c thay \u0111\u1ed5i. Nhu c\u1ea7u mua h\u00e0ng v\u00e0 nh\u1eadn h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i t\u1eeb quy tr\u00ecnh trao nh\u1eadn truy\u1ec1n th\u1ed1ng sang trao nh\u1eadn tr\u1ef1c tuy\u1ebfn. V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u1ea7n nhanh ch\u00f3ng c\u1eadp nh\u1eadt xu h\u01b0\u1edbng li\u00ean t\u1ee5c v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    V\u1edbi nh\u1eefng ph\u00e1t tri\u1ec3n trong c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u1eadp nh\u1eadt li\u00ean t\u1ee5c nh\u1eefng xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p b\u1eaft k\u1ecbp xu th\u1ebf v\u00e0 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51180"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51180"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51180\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}