{"id":51240,"date":"2023-12-19T23:21:52","date_gmt":"2023-12-19T16:21:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tong-quan-thi-truong-thuong-mai-dien-tu-viet-nam-nam-2021-2025.html"},"modified":"2023-12-19T23:21:52","modified_gmt":"2023-12-19T16:21:52","slug":"tong-quan-thi-truong-thuong-mai-dien-tu-viet-nam-nam-2021-2025","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tong-quan-thi-truong-thuong-mai-dien-tu-viet-nam-nam-2021-2025.html","title":{"rendered":"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam"},"content":{"rendered":"
\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u1ebb t\u1ea1i Vi\u1ec7t Nam, \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n l\u00fd t\u01b0\u1edfng. \u0110\u1eb7c bi\u1ec7t, h\u01a1n 2 n\u0103m d\u1ecbch Covid \u0111\u00e3 thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm c\u1ee7a \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb mua s\u1eafm tr\u1ef1c ti\u1ebfp sang mua s\u1eafm online. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u00f2n b\u1ea9y t\u1ea1o ra nh\u1eefng con s\u1ed1 ph\u00e1t tri\u1ec3n \u0111\u00e1ng kinh ng\u1ea1c c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/strong><\/p>\n

\"T\u1ed5ng<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam <\/p>\n<\/div>\n

T\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/b><\/h2>\n

N\u0103m \u2013 2021 l\u00e0 hai n\u0103m d\u1ecbch Covid ho\u00e0nh h\u00e0nh, g\u00e2y \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn n\u1ec1n kinh t\u1ebf qu\u1ed1c gia. Theo C\u1ee5c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Kinh t\u1ebf s\u1ed1 (B\u1ed9 c\u00f4ng th\u01b0\u01a1ng), h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh \u0111\u1ec1u ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng so v\u1edbi c\u00e1c n\u0103m tr\u01b0\u1edbc. T\u1ed5ng k\u1ebft c\u1ea3 , t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf Vi\u1ec7t Nam th\u1ea5p nh\u1ea5t trong v\u00f2ng 30 n\u0103m qua, ch\u1ec9 \u1edf m\u1ee9c 2,58%.<\/span><\/p>\n

Tuy nhi\u00ean, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi t\u00ecnh h\u00ecnh chung c\u1ee7a c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c, ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam v\u1eabn gi\u1eef m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh 16%. T\u1ef7 tr\u1ecdng doanh thu b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng t\u0103ng 27% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m .<\/span><\/p>\n

\"Doanh<\/p>\n

Doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C Vi\u1ec7t Nam -(t\u1ef7 USD)<\/p>\n<\/div>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u1eeda \u0111\u1ea7u c\u1ee7a C\u00f4ng ty nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u Metric.vn cho th\u1ea5y, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u00e3 v\u01b0\u01a1n l\u00ean th\u00e0nh th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ee9 hai \u0110\u00f4ng Nam \u00c1, ch\u1ec9 x\u1ebfp sau Indonesia.<\/span><\/p>\n

X\u00e9t tr\u00ean quy m\u00f4 to\u00e0n th\u1ebf gi\u1edbi, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u0169ng \u0111\u1ea1t con s\u1ed1 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n. C\u1ee5 th\u1ec3, theo Statista, t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u l\u00e0 16,24% v\u00e0 d\u1ef1 b\u00e1o b\u1ee9t ph\u00e1 l\u00ean 24.5% v\u00e0o n\u0103m 2025. Con s\u1ed1 n\u00e0y t\u1ea1i Vi\u1ec7t Nam l\u00e0 h\u01a1n 20% , v\u1edbi quy m\u00f4 16 t\u1ef7 USD. D\u1ef1 \u0111o\u00e1n t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u01b0\u1edbc ta n\u0103m 2025 c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 29%, \u0111\u1ea1t 39 t\u1ef7 USD.<\/span><\/p>\n

Trong su\u1ed1t 7 n\u0103m v\u1eeba qua, ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1eeb 16-30%. Theo s\u00e1ch tr\u1eafng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam , d\u1ef1 \u0111o\u00e1n quy m\u00f4 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb (B2C) c\u1ee7a Vi\u1ec7t Nam s\u1ebd t\u0103ng tr\u01b0\u1edfng 20% so v\u1edbi n\u0103m tr\u01b0\u1edbc, \u0111\u1ea1t 16,4 t\u1ef7 USD.<\/span><\/p>\n

Th\u1ecb ph\u1ea7n th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/b><\/h2>\n

Theo th\u00f4ng tin t\u1eeb c\u00f4ng ty nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u Metric.vn, 4 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u1ea7n l\u01b0\u1ee3t l\u00e0 Shopee, Lazada, Tiki v\u00e0 Sendo.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 bi\u1ec3u \u0111\u1ed3 th\u1ec3 hi\u1ec7n th\u1ecb ph\u1ea7n c\u1ee7a 4 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y trong n\u1eeda \u0111\u1ea7u , d\u1ef1a v\u00e0o c\u00e1c b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c thu th\u1eadp, t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch tr\u00ean n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u Big Data c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean 4 s\u00e0n trong 6 th\u00e1ng (t\u1eeb 11\/2021-5\/).<\/span><\/p>\n

\"Th\u1ecb<\/p>\n

Th\u1ecb ph\u1ea7n 4 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam: Shopee, Lazada, Tiki, Sendo<\/p>\n<\/div>\n

Theo bi\u1ec3u \u0111\u1ed3, Shopee hi\u1ec7n l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn nh\u1ea5t Vi\u1ec7t Nam. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng ty thu\u1ed9c t\u1eadp \u0111o\u00e0n Sea c\u1ee7a Singapore. Hi\u1ec7n t\u1ea1i, Shopee chi\u1ebfm \u0111\u1ebfn g\u1ea7n 73% t\u1ed5ng doanh s\u1ed1 4 s\u00e0n, t\u01b0\u01a1ng \u1ee9ng v\u1edbi kho\u1ea3ng 33,5 ngh\u00ecn t\u1ef7.\u00a0<\/span><\/p>\n

Ngay sau \u0111\u00f3 l\u00e0 Lazada l\u00e0 chi\u1ebfm 20% th\u1ecb ph\u1ea7n, t\u01b0\u01a1ng \u1ee9ng v\u1edbi doanh thu 9,7 ngh\u00ecn t\u1ef7, b\u1eb1ng kho\u1ea3ng 1\/3 doanh s\u1ed1 Shopee. Lazada l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a t\u1eadp \u0111o\u00e0n Alibaba, Trung Qu\u1ed1c.<\/span><\/p>\n

Shopee v\u00e0 Lazada \u0111\u00e3 b\u1ecf xa hai \u0111\u1ed1i th\u1ee7 n\u1ed9i \u0111\u1ecba l\u00e0 Tiki v\u00e0 Sendo, l\u1ea7n l\u01b0\u1ee3t chi\u1ebfm v\u1ecb tr\u00ed s\u1ed1 3, 4 v\u1edbi th\u1ecb ph\u1ea7n doanh thu 5,8% v\u00e0 1,4%.<\/span><\/p>\n

Tik Tok shop \u2013 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi t\u1ea1i Vi\u1ec7t Nam<\/b><\/h3>\n

, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u00f3n nh\u1eadn s\u1ef1 ra \u0111\u1eddi c\u1ee7a s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi Tik Tok shop, h\u1ee9a h\u1eb9n s\u1ebd g\u00e2y ra s\u1ef1 t\u00e1i c\u01a1 c\u1ea5u th\u1ecb ph\u1ea7n c\u1ef1c k\u1ef3 l\u1edbn trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam.<\/span><\/p>\n

Tik Tok shop ch\u00ednh th\u1ee9c ra m\u1eaft th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam ng\u00e0y 28\/04\/ nh\u01b0ng ch\u1ec9 m\u1ea5t 3 th\u00e1ng \u0111\u1ec3 \u0111\u1ea1t doanh s\u1ed1 Tiki g\u1ea7y d\u1ef1ng 12 n\u0103m, m\u1ea5t 6 th\u00e1ng \u0111\u00e3 g\u1ea7n \u0111\u1ea1t doanh s\u1ed1 c\u1ee7a Lazada g\u00e2y d\u1ef1ng 10 n\u0103m t\u1ea1i Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n

Do m\u1edbi ra nh\u1eadp th\u1ecb tr\u01b0\u1eddng n\u00ean c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 Tik Tok shop ch\u01b0a \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt nhi\u1ec1u. Tuy nhi\u00ean, nhi\u1ec1u chuy\u00ean gia d\u1ef1 \u0111o\u00e1n s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c c\u1ee7a Tik Tok shop s\u1ebd nhanh ch\u00f3ng so\u00e1n ng\u00f4i \u00e1 qu\u00e2n Lazada v\u00e0 c\u1eaft 20-30% doanh s\u1ed1 c\u1ee7a Shopee trong v\u00e0i th\u00e1ng t\u1edbi.<\/span><\/p>\n

Xu h\u01b0\u1edbng mua s\u1eafm tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/b><\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang trong th\u1eddi k\u1ef3 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 v\u00e0 g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. D\u1ef1a v\u00e0o c\u00e1c b\u00e1o c\u00e1o v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 s\u1ef1 thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0: m\u1ee9c chi ti\u00eau cho c\u00e1c ng\u00e0nh h\u00e0ng, c\u00e1c k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn, h\u00ecnh th\u1ee9c thanh to\u00e1n\u2026<\/span><\/p>\n

Chi ti\u00eau th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed theo t\u1eebng ng\u00e0nh h\u00e0ng<\/b><\/h3>\n

Theo s\u00e1ch tr\u1eafng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam , n\u01b0\u1edbc ta c\u00f3 \u0111\u1ebfn 74,8% ng\u01b0\u1eddi d\u00f9ng internet tham gia mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Trong \u0111\u00f3, c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c mua s\u1eafm online nhi\u1ec1u nh\u1ea5t l\u1ea7n l\u01b0\u1ee3t l\u00e0 qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p v\u00e0 m\u1ef9 ph\u1ea9m (69%), thi\u1ebft b\u1ecb \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh (64%), \u0111\u1ed3 c\u00f4ng ngh\u1ec7 v\u00e0 \u0111i\u1ec7n t\u1eed (51%)\u2026<\/span><\/p>\n

\"Lo\u1ea1i<\/p>\n

Lo\u1ea1i h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 th\u01b0\u1eddng \u0111\u01b0\u1ee3c mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/p>\n<\/div>\n

C\u00e1c k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/b><\/h3>\n

Th\u1ed1ng k\u00ea cho th\u1ea5y c\u00f3 \u0111\u1ebfn 78% ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00e0 qua c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, 42% qua m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Zalo\u2026 v\u00e0 47% qua c\u00e1c \u1ee9ng d\u1ee5ng mua h\u00e0ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c k\u00eanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn (Ngu\u1ed3n: S\u00e1ch tr\u1eafng TM\u0110T Vi\u1ec7t Nam )<\/p>\n<\/div>\n

\u0110\u1eb7c bi\u1ec7t, c\u00f3 \u0111\u1ebfn 91% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eb7t h\u00e0ng, 48% s\u1eed d\u1ee5ng m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n hay laptop. Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y d\u1ef1 \u0111o\u00e1n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c app mua h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng trong th\u1eddi gian s\u1eafp t\u1edbi.<\/span><\/p>\n

H\u00ecnh th\u1ee9c thanh to\u00e1n<\/b><\/h3>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam hi\u1ec7n t\u1ea1i v\u1eabn ph\u1ed5 bi\u1ebfn h\u00ecnh th\u1ee9c COD, thanh to\u00e1n khi nh\u1eadn h\u00e0ng v\u00e0 th\u01b0\u1eddng s\u1eed d\u1ee5ng ti\u1ec1n m\u1eb7t.\u00a0<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c thanh to\u00e1n khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/p>\n<\/div>\n

Tuy nhi\u00ean, so v\u1edbi c\u00e1c n\u0103m tr\u01b0\u1edbc, ghi nh\u1eadn s\u1ef1 chuy\u1ec3n d\u1ecbch d\u1ea7n d\u1ea7n t\u1eeb thanh to\u00e1n ti\u1ec1n m\u1eb7t sang thanh to\u00e1n online th\u00f4ng qua th\u1ebb t\u00edn d\u1ee5ng ho\u1eb7c v\u00ed \u0111i\u1ec7n t\u1eed. M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng n\u00e0y l\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khuy\u1ebfn kh\u00edch c\u00e1c h\u00ecnh th\u1ee9c tr\u1ea3 tr\u01b0\u1edbc qua thanh to\u00e1n online b\u1eb1ng nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn.<\/span><\/p>\n

Mua h\u00e0ng c\u1ee7a nh\u00e0 b\u00e1n h\u00e0ng n\u01b0\u1edbc ngo\u00e0i<\/b><\/h3>\n

Hi\u1ec7n nay, c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada, Tik Tok shop\u2026 \u0111\u1ec1u cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u01b0\u1edbc ngo\u00e0i tham gia th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam. Ph\u1ea7n l\u1edbn c\u00e1c gian h\u00e0ng n\u01b0\u1edbc ngo\u00e0i l\u00e0 t\u1eeb Trung Qu\u1ed1c. \u0110i\u1ec1u n\u00e0y g\u00e2y ra s\u1ef1 c\u1ea1nh tranh c\u1ef1c k\u1ef3 l\u1edbn tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, do Trung Qu\u1ed1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 \u201cc\u00f4ng x\u01b0\u1edfng c\u1ee7a th\u1ebf gi\u1edbi\u201d n\u00ean h\u00e0ng h\u00f3a th\u01b0\u1edfng r\u1ebb v\u00e0 \u0111a d\u1ea1ng.<\/span><\/p>\n

C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng n\u01b0\u1edbc ngo\u00e0i n\u00e0y r\u1ea5t nhanh \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n t\u1ea1i Vi\u1ec7t Nam. N\u0103m 2021, c\u00f3 \u0111\u1ebfn 57% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam mua h\u00e0ng t\u1eeb c\u00e1c gian h\u00e0ng n\u01b0\u1edbc ngo\u00e0i, t\u0103ng 16% so v\u1edbi n\u0103m .<\/span><\/p>\n

L\u00fd do ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn mua c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb n\u01b0\u1edbc ngo\u00e0i l\u00e0 do gi\u00e1 r\u1ebb, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t, h\u00e0ng h\u00f3a mang th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i\u2026<\/span><\/p>\n

\"L\u00fd<\/p>\n

L\u00fd do ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t mua h\u00e0ng t\u1eeb nh\u00e0 b\u00e1n h\u00e0ng n\u01b0\u1edbc ngo\u00e0i tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n<\/div>\n

Xem livestream \u0111\u1ec3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/b><\/h3>\n

Livestream l\u00e0 ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng kh\u00f4ng xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t. Tuy nhi\u00ean, n\u00f3 ch\u1ec9 th\u1ef1c s\u1ef1 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, khi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Tik Tok shop\u2026 th\u00eam t\u00ednh n\u0103ng n\u00e0y.<\/span><\/p>\n

\"Livestream<\/p>\n

Livestream \u2013 xu h\u01b0\u1edbng b\u00e1n h\u00e0ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/p>\n<\/div>\n

Livestream t\u1ea1o nhi\u1ec1u \u1ea5n t\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng v\u00ec ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c, tr\u00f2 chuy\u1ec7n c\u00f9ng kh\u00e1ch h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, test s\u1ea3n ph\u1ea9m theo y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch xem live.. Do \u0111\u00f3, livestream th\u00fac \u0111\u1ea9y kh\u00e1ch mua h\u00e0ng theo c\u1ea3m x\u00fac. C\u1ee5 th\u1ec3, kh\u00e1ch mua th\u01b0\u1eddng l\u00e0 v\u00ec th\u00edch, \u1ea5n t\u01b0\u1ee3ng v\u1edbi s\u1ea3n ph\u1ea9m, mua v\u00ec nhi\u1ec1u ng\u01b0\u1eddi \u0111ang mua, ho\u1eb7c n\u1ebfu kh\u00f4ng mua th\u00ec ti\u1ebfc m\u00e3 gi\u1ea3m gi\u00e1\u2026, ch\u1ee9 kh\u00f4ng ph\u1ea3i mua h\u00e0ng theo l\u00fd tr\u00ed l\u00e0 h\u1ecd c\u1ea7n s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ec3 l\u00e0m g\u00ec.<\/span><\/p>\n

Ngo\u00e0i c\u00e1c \u0111i\u1ec3m m\u1ea1nh so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng kh\u00e1c, live stream ph\u00e1t tri\u1ec3n m\u1ea1nh c\u00f2n b\u1edfi c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 nh\u00e0 b\u00e1n h\u00e0ng tung nhi\u1ec1u m\u00e3 gi\u1ea3m gi\u00e1 trong c\u00e1c livestream. Do \u0111\u00f3, nhi\u1ec1u kh\u00e1ch h\u00e0ng d\u1ef1 \u0111\u1ecbnh mua m\u1ed9t m\u00f3n \u0111\u1ed3 n\u00e0o \u0111\u00f3 nh\u01b0ng s\u1ebd \u0111\u1ee3i \u0111\u1ebfn livestream m\u1edbi mua \u0111\u1ec3 s\u0103n m\u00e3 gi\u1ea3m gi\u00e1.\u00a0<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng nh\u1ecf l\u1ebb, t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a livestream c\u0169ng khi\u1ebfn nhi\u1ec1u nh\u00e3n h\u00e0ng cao c\u1ea5p tham gia \u0111\u01b0\u1eddng \u0111ua n\u00e0y. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Sulwhasoo, Xiaomi, Ohui v\u00e0 L\u2019Oreal, P&G, Logitech\u2026 \u0111\u1ec1u ghi nh\u1eadn doanh s\u1ed1 t\u0103ng v\u1ecdt khi livestream. H\u1ecd c\u0169ng \u0111\u1ea9y m\u1ea1nh h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOL, KOC \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 livestream. Nhi\u1ec1u nh\u00e0 b\u00e1n h\u00e0ng tr\u00ean Shopee v\u00e0 Tik Tok shop c\u00f3 th\u1ec3 \u0111\u1ea1t v\u00e0i ng\u00e0n \u0111\u01a1n h\u00e0ng trong m\u1ed9t ca livestream kho\u1ea3ng 2 ti\u1ebfng.<\/span><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh kinh t\u1ebf tr\u1ecdng \u0111i\u1ec3m gi\u00fap th\u00fac \u0111\u1ea9y GDP c\u1ee7a c\u1ea3 n\u01b0\u1edbc. Th\u1eddi gian d\u1ecbch b\u1ec7nh v\u1eeba qua v\u1eeba l\u00e0 c\u01a1 h\u1ed9i, v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng n\u00e0y. Nh\u00ecn chung, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u00f2n kh\u00e1 tr\u1ebb so v\u1edbi th\u1ebf gi\u1edbi. Do \u0111\u00f3, m\u1eb7c d\u00f9 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh kh\u00e1 cao nh\u01b0ng th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba cho nh\u1eefng c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, v\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u1edbi kinh doanh. V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u1ebb t\u1ea1i Vi\u1ec7t Nam, \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n l\u00fd t\u01b0\u1edfng. \u0110\u1eb7c bi\u1ec7t, h\u01a1n 2 n\u0103m d\u1ecbch Covid \u0111\u00e3 thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm c\u1ee7a \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb mua s\u1eafm tr\u1ef1c ti\u1ebfp sang mua s\u1eafm online. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u00f2n b\u1ea9y t\u1ea1o ra nh\u1eefng con s\u1ed1 ph\u00e1t tri\u1ec3n \u0111\u00e1ng kinh ng\u1ea1c c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51240"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51240"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51240\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}