{"id":51251,"date":"2023-12-19T23:23:39","date_gmt":"2023-12-19T16:23:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/6-xu-huong-thuong-mai-dien-tu-se-tao-dot-pha-trong-nam-2022.html"},"modified":"2023-12-19T23:23:39","modified_gmt":"2023-12-19T16:23:39","slug":"6-xu-huong-thuong-mai-dien-tu-se-tao-dot-pha-trong-nam-2022","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/6-xu-huong-thuong-mai-dien-tu-se-tao-dot-pha-trong-nam-2022.html","title":{"rendered":"6 xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd t\u1ea1o \u0111\u1ed9t ph\u00e1"},"content":{"rendered":"
N\u0103m 2021 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c nghi\u00eam tr\u1ecdng, bao g\u1ed3m cu\u1ed9c kh\u1ee7ng ho\u1ea3ng v\u1eadn chuy\u1ec3n to\u00e0n c\u1ea7u v\u00e0 t\u1eafc ngh\u1ebdn chu\u1ed7i cung \u1ee9ng. Tuy nhi\u00ean, \u0111\u00e2y c\u0169ng l\u00e0 n\u0103m ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 v\u1eadn \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb trong vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n v\u00e0 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Khi \u0111\u1ea1i d\u1ecbch b\u00f9ng n\u1ed5 tr\u00ean to\u00e0n c\u1ea7u, Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 tr\u1edf th\u00e0nh con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng cho ng\u00e0nh b\u00e1n l\u1ebb. Nh\u01b0ng, trong khi c\u00e1c doanh nghi\u1ec7p nhanh ch\u00f3ng chuy\u1ec3n \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ch\u01b0a r\u00f5 n\u00ean \u01b0u ti\u00ean cho k\u00eanh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o.<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng nh\u00ecn l\u1ea1i xu h\u01b0\u1edbng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u01a1i c\u1ea7n t\u1eadp trung n\u1ed7 l\u1ef1c . \u0110\u1eb7c bi\u1ec7t l\u00e0 khi, c\u00e1c chuy\u00ean gia \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i \u2013 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn k\u1ebf ho\u1ea1ch Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Nh\u00ecn l\u1ea1i <\/h2>\n

N\u0103m 2021 c\u00f3 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00fa v\u1ecb, m\u1ed9t s\u1ed1 kh\u00e1c \u0111\u01b0\u1ee3c mong \u0111\u1ee3i, trong khi c\u00f3 nh\u1eefng xu h\u01b0\u1edbng kh\u00e1c khi\u1ebfn ch\u00fang ta ng\u1ea1c nhi\u00ean:<\/p>\n

\"Doanh<\/p>\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u0103ng l\u00ean nhanh ch\u00f3ng<\/p>\n<\/div>\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ti\u1ebfp t\u1ee5c t\u0103ng<\/h3>\n

Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111ang t\u0103ng \u0111\u1ec1u \u0111\u1eb7n, \u0111\u1ea1t m\u1ee9c cao nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i v\u00e0o :<\/p>\n

Trong nh\u1eefng n\u0103m t\u1eeb 2016 tr\u1edf v\u1ec1 tr\u01b0\u1edbc, kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 g\u1eb7p ph\u1ea3i c\u00e1c website kh\u00f4ng ph\u1ea3n h\u1ed3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. B\u1edfi, r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 v\u1edbi phi\u00ean b\u1ea3n website th\u00e2n thi\u1ec7n v\u1edbi m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n \u0111\u00e3 thu v\u1ec1 \u0111\u1ee7 doanh s\u1ed1. Nh\u01b0ng ch\u00fang ta \u0111\u00e3 b\u01b0\u1edbc sang v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean s\u1ef1 ti\u1ec7n l\u1ee3i h\u01a1n n\u1eefa. \u0110\u1ed3ng th\u1eddi, mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng \u0111\u1eb7t h\u00e0ng khi \u0111ang di chuy\u1ec3n v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c minh ch\u1ee9ng r\u00f5 r\u00e0ng qua c\u00e1c con s\u1ed1.<\/p>\n

\u0110\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111ang \u0111\u1ea3m b\u1ea3o c\u00e1c c\u1eeda h\u00e0ng v\u00e0 k\u00eanh c\u1ee7a m\u00ecnh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Tuy nhi\u00ean, khi doanh s\u1ed1 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u0103ng l\u00ean, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: li\u1ec7u c\u00f3 ph\u01b0\u01a1ng \u00e1n ti\u1ebfp th\u1ecb tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng n\u00e0o t\u1ed1i \u01b0u h\u01a1n n\u1eefa kh\u00f4ng? C\u00f3 b\u01b0\u1edbc n\u00e0o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng mua s\u1eafm d\u1ec5 d\u00e0ng h\u01a1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng h\u01a1n?<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 live shopping \u0111ang ng\u00e0y c\u00e0ng thu h\u00fat<\/h3>\n

H\u01a1n 200 ng\u01b0\u1eddi d\u00f9ng Instagram truy c\u1eadp trang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed7i ng\u00e0y v\u00e0 58% ng\u01b0\u1eddi d\u00f9ng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m sau khi nh\u00ecn th\u1ea5y ch\u00fang tr\u00ean Instagram Stories. V\u00ec v\u1eady, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1eef li\u00ean l\u1ea1c v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd m\u00e0 c\u00f2n \u0111ang mua s\u1eafm r\u1ea5t nhi\u1ec1u tr\u00ean \u0111\u00f3.<\/p>\n

Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 nh\u01b0 Facebook v\u00e0 Instagram v\u00e0 WhatsApp \u0111\u00e3 nhanh ch\u00f3ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Trong nh\u1eefng n\u0103m qua, c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i do Meta s\u1edf h\u1eefu \u0111\u00e3 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn s\u00e1ng t\u1ea1o h\u01a1n nh\u01b0 WhatsApp Business v\u00e0 Facebook Marketplace.<\/p>\n

G\u1ea7n \u0111\u00e2y h\u01a1n, c\u00e1c t\u00ednh n\u0103ng Livestream c\u1ee7a FB v\u00e0 Instagram cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang n\u00f3i \u0111\u1ebfn. V\u00ec v\u1eady, s\u1ebd l\u00e0 r\u1ea5t thi\u1ebfu s\u00f3t n\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ecf qua k\u00eanh b\u00e1n h\u00e0ng quan tr\u1ecdng n\u00e0y .<\/p>\n

\"Ng\u01b0\u1eddi<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00fd th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng<\/p>\n<\/div>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eadp trung v\u00e0o t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a s\u1ea3n ph\u1ea9m<\/h3>\n

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00fd th\u1ee9c r\u00f5 h\u01a1n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng, h\u1ecd \u0111ang bu\u1ed9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ti\u1ebfp c\u1eadn nh\u1eefng ti\u00eau chu\u1ea9n cao h\u01a1n v\u1ec1 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ed1ng xung quanh. Statista \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u00e0 nh\u1eadn th\u1ea5y, 45% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111ang t\u00ecm ki\u1ebfm c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00fa tr\u1ecdng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng ho\u1eb7c c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n

Do v\u1eady, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1edf n\u00ean c\u00f3 \u00fd th\u1ee9c h\u01a1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0o v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c ch\u01a1i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecb t\u1ea9y chay.<\/p>\n

Kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i c\u1ee7a chu\u1ed7i cung \u1ee9ng l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng<\/h3>\n

\u0110\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m gi\u00e1n \u0111o\u1ea1n c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chu\u1ed7i cung \u1ee9ng theo nh\u1eefng c\u00e1ch ch\u01b0a t\u1eebng c\u00f3. R\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u1eabn \u0111ang b\u1ecb th\u00e1ch th\u1ee9c trong vi\u1ec7c v\u1eadn chuy\u1ec3n to\u00e0n c\u1ea7u, t\u00ecnh tr\u1ea1ng thi\u1ebfu ngu\u1ed3n cung (khi\u1ebfn Apple ph\u1ea3i t\u1ea1m d\u1eebng s\u1ea3n xu\u1ea5t iPhone) v\u00e0 l\u1ea1m ph\u00e1t.<\/p>\n

Nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00e3 khuy\u1ebfn kh\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u01b0u ti\u00ean kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i c\u1ee7a chu\u1ed7i cung \u1ee9ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c chu\u1ed7i cung \u1ee9ng linh ho\u1ea1t h\u01a1n.<\/p>\n

Gi\u1ea3i ph\u00e1p cho t\u01b0\u01a1ng lai<\/h2>\n

Trong , c\u00e1c doanh nghi\u1ec7p Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. B\u01b0\u1edbc sang , ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i v\u00e0 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u h\u01a1n vai tr\u00f2 c\u1ee7a:<\/p>\n

\"T\u0103ng<\/p>\n

T\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u01b0\u1eddng xuy\u00ean hi\u1ec7n di\u1ec7n<\/p>\n<\/div>\n

Omnichannel<\/h3>\n

L\u0129nh v\u1ef1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb ng\u00e0y c\u00e0ng c\u1ea1nh tranh, v\u00ec v\u1eady n\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y b\u1ea1n, h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ch\u00ednh v\u00ec l\u1ebd \u0111\u00f3, \u0111\u1eebng khi\u1ebfn h\u1ecd ph\u1ea3i \u0111i s\u0103n l\u00f9ng b\u1ea1n. H\u00e3y t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u01b0\u1eddng xuy\u00ean hi\u1ec7n di\u1ec7n.<\/p>\n

Ch\u1ec9 d\u1ef1a v\u00e0o t\u00ecm ki\u1ebfm c\u1ee7a Google hay m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 kh\u00f4ng \u0111\u1ee7. N\u00ean k\u1ebft h\u1ee3p c\u1ea3 hai v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau. H\u01a1n n\u1eefa, theo nghi\u00ean c\u1ee9u c\u1ee7a Sprout Social, g\u1ea7n 85% kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng mua h\u00e0ng cho \u0111\u1ebfn khi nh\u00ecn th\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m nhi\u1ec1u l\u1ea7n. V\u00ec v\u1eady, s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean \u0111a k\u00eanh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI)<\/h3>\n

AI th\u1ef1c s\u1ef1 \u0111\u00e3 mang l\u1ea1i nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh c\u00e1ch m\u1ea1ng cho l\u0129nh v\u1ef1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00e3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 mang l\u1ea1i nhi\u1ec1u tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho c\u00e1c Th\u01b0\u1ee3ng \u0111\u1ebf.<\/p>\n

\u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m<\/h3>\n

Cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Invesp v\u1ec1 c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m cho th\u1ea5y: 49% kh\u00e1ch h\u00e0ng \u0111\u00e3 mua m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u2013 d\u00f9 h\u1ecd ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua tr\u01b0\u1edbc \u0111\u00f3. Do v\u1eady, v\u1edbi vi\u1ec7c tri\u1ec3n khai c\u00e1c \u0111\u1ec1 xu\u1ea5t mua h\u00e0ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, theo nh\u1eefng c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ea7n \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng.<\/p>\n

\"Chatbots<\/p>\n

Chatbots \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o, v\u1edbi h\u01a1n 2\/3 kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng trong n\u0103m <\/p>\n<\/div>\n

Chatbots<\/h3>\n

Chatbots \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o, v\u1edbi h\u01a1n 2\/3 kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng trong n\u0103m . Chatbot hi\u1ec7u qu\u1ea3 nh\u1edd kh\u1ea3 n\u0103ng cung c\u1ea5p cho kh\u00e1ch h\u00e0ng d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 \u1edf tr\u00ean m\u1ee9c \u201ct\u1ef1 ph\u1ee5c v\u1ee5\u201d m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 s\u1ef1 can thi\u1ec7p n\u00e0o c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n

V\u00ec v\u1eady, n\u1ebfu ch\u01b0a s\u1eed d\u1ee5ng chatbots, b\u1ea1n c\u00f3 th\u1ec3 l\u01b0u \u00fd xem x\u00e9t t\u00edch h\u1ee3p \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng . Chatbots cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7 m\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m chi ph\u00ed thu\u00ea nh\u00e2n s\u1ef1 24\/24. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c k\u1ecbch b\u1ea3n \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 ph\u1ed5 bi\u1ebfn v\u00e0 t\u00edch h\u1ee3p ch\u1ee9c n\u0103ng tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp \u0111\u1ec3 cho ph\u00e9p c\u00e1c nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 ti\u1ebfp nh\u1eadn khi c\u1ea7n thi\u1ebft.<\/p>\n

Si\u00eau c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n

Sau khi \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u01b0\u1edbng th\u00f4ng qua Google T\u00ecm ki\u1ebfm, Minh \u201cdi chuy\u1ec3n\u201d \u0111\u1ebfn c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 t\u00ecm ki\u1ebfm m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. Anh \u1ea5y ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m \u01b0ng \u00fd v\u00e0 ti\u1ebfn h\u00e0nh th\u00eam n\u00f3 v\u00e0o gi\u1ecf h\u00e0ng. B\u00e2y gi\u1edd, AI c\u1ee7a c\u1eeda h\u00e0ng b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ec1 xu\u1ea5t cho anh \u1ea5y m\u1ed9t m\u00e1y s\u1ea5y t\u00f3c, nh\u01b0ng Minh ho\u00e0n to\u00e0n kh\u00f4ng quan t\u00e2m, v\u00ec v\u1eady anh \u1ea5y ch\u1ec9 ti\u1ebfp t\u1ee5c mua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/p>\n

N\u1ebfu AI \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t \u1ed1p \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c mi\u1ebfng b\u1ea3o v\u1ec7 m\u00e0n h\u00ecnh, gi\u00e1 tr\u1ecb \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a Minh c\u00f3 th\u1ec3 \u0111\u00e3 cao h\u01a1n. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao si\u00eau c\u00e1 nh\u00e2n h\u00f3a r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i.<\/p>\n

V\u1edbi t\u00ednh n\u0103ng si\u00eau c\u00e1 nh\u00e2n h\u00f3a, c\u00e1c c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua b\u1eb1ng c\u00e1ch \u0111i\u1ec1u h\u01b0\u1edbng h\u1ecd theo nh\u1eefng c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u00e1n th\u00eam ho\u1eb7c b\u00e1n ch\u00e9o \u0111\u1ec3 t\u0103ng doanh thu, \u0111\u1ed3ng th\u1eddi, cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n

\"Th\u1ef1c<\/p>\n

Th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng v\u00e0 th\u1ef1c t\u1ebf \u1ea3o (AR\/ VR)<\/p>\n<\/div>\n

Th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng v\u00e0 th\u1ef1c t\u1ebf \u1ea3o (AR\/ VR)<\/h3>\n

Trong khi b\u00e1n l\u1ebb tr\u00ean c\u00e1c trang Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chi\u1ebfm \u01b0u th\u1ebf v\u00ec s\u1ef1 thu\u1eadn ti\u1ec7n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u1ee3i th\u1ebf c\u1ee7a c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng n\u1eb1m \u1edf kh\u1ea3 n\u0103ng \u201cnh\u00ecn t\u1eadn m\u1eaft \u2013 s\u1edd t\u1eadn tay s\u1ea3n ph\u1ea9m\u201d. Ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 nh\u00ecn v\u00e0 c\u1ea3m nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh xu\u1ed1ng ti\u1ec1n, gi\u00fap h\u1ecd tin t\u01b0\u1edfng h\u01a1n v\u00e0o l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh.<\/p>\n

V\u00e0 trong khi AR\/ VR d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m t\u01b0\u01a1ng lai, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ch\u1ecdn n\u00f3 trong \u0111\u1ea1i d\u1ecbch \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng n\u00e0y. V\u1edbi AR\/ VR, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u201cnh\u00ecn t\u1eadn m\u1eaft\u201d v\u00e0 xem c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 , t\u1ea1o c\u1ea3m h\u1ee9ng \u0111\u1ec3 h\u1ecd t\u1ef1 tin h\u01a1n khi mua h\u00e0ng.<\/p>\n

N\u0103m 2021 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 thay \u0111\u1ed5i c\u01a1 b\u1ea3n n\u00e0o \u0111\u1ed1i v\u1edbi c\u00e1c nguy\u00ean t\u1eafc ti\u1ebfp th\u1ecb: \u0111\u1ea7u t\u01b0 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap h\u1ecd t\u00ecm th\u1ea5y v\u00e0 nh\u1edb t\u1edbi b\u1ea1n c\u0169ng nh\u01b0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng chu\u1ed7i cung \u1ee9ng.<\/p>\n

B\u01b0\u1edbc v\u00e0o , m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc kinh nghi\u1ec7m quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd:<\/p>\n

    \n
  • G\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m y\u00eau th\u00edch c\u1ee7a h\u1ecd<\/strong>. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u00edch xem tr\u00ean TikTok kh\u00f4ng? Hay h\u1ecd th\u00edch mua s\u1eafm tr\u00ean Instagram? T\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean hi\u1ec7n di\u1ec7n tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0o v\u00e0 s\u00e1ng t\u1ea1o trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a h\u1ecd. V\u00ed d\u1ee5: n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng TikTok, vi\u1ec7c k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t KOL c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
  • \u0110\u1eebng ch\u1ec9 c\u00e1 nh\u00e2n h\u00f3a; h\u00e3y si\u00eau c\u00e1 nh\u00e2n h\u00f3a<\/strong>. Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng, sau \u0111\u00f3 chia nh\u1ecf h\u01a1n c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n. M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a d\u1eef li\u1ec7u l\u1edbn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n \u1edf c\u00e1c danh m\u1ee5c ph\u00e2n kh\u00fac c\u01a1 b\u1ea3n nh\u01b0 \u0111\u1ed9 tu\u1ed5i ho\u1eb7c v\u1ecb tr\u00ed. Gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, nguy\u00ean nh\u00e2n x\u00e3 h\u1ed9i n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd, c\u00e1ch mua h\u00e0ng c\u1ee7a h\u1ecd, v.v.<\/li>\n
  • Ch\u1ee7 \u0111\u1ed9ng v\u1edbi k\u1ebf ho\u1ea1ch logistics cho t\u01b0\u01a1ng lai<\/strong>. M\u1eb7c d\u00f9 s\u1ef1 gi\u00e1n \u0111o\u1ea1n chu\u1ed7i cung \u1ee9ng l\u00e0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi, nh\u01b0ng c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t c\u00e1ch m\u00ecnh \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ki\u1ec7n n\u00e0y. Ki\u1ec3m tra c\u00e1c n\u1ed7 l\u1ef1c ho\u00e0n th\u00e0nh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n, cho d\u00f9 ph\u1ea3i t\u1eadn d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho, ph\u00e2n ph\u1ed1i h\u00e0ng t\u1ed3n kho hay thu\u00ea ngo\u00e0i d\u1ecbch v\u1ee5 logistics.<\/li>\n
  • T\u0103ng c\u01b0\u1eddng vai tr\u00f2 c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong>. Qu\u1ea3ng c\u00e1o s\u1ed1 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c trong n\u0103m qua, nh\u01b0ng v\u1eabn r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1ch theo d\u00f5i hi\u1ec7u su\u1ea5t chi ti\u00eau qu\u1ea3ng c\u00e1o ho\u1eb7c t\u0103ng n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a m\u00ecnh, v.v.<\/li>\n<\/ul>\n

    Hy v\u1ecdng nh\u1eefng chia s\u1ebb quan tr\u1ecdng, k\u1ef9 l\u01b0\u1ee1ng \u1edf tr\u00ean s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan nh\u1ea5t v\u1ec1 k\u1ecbch b\u1ea3n c\u1ea7n chu\u1ea9n b\u1ecb cho m\u1ed9t n\u0103m m\u1edbi b\u00f9ng n\u1ed5!<\/p>\n

    Theo\u00a0Jake Rheude<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • T\u00edch h\u1ee3p Mobile Marketing trong chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh<\/em><\/li>\n
    • Chatbots gi\u00fap th\u01b0\u01a1ng hi\u1ec7u b\u1ecf xa \u0111\u1ed1i th\u1ee7 \u0111\u1ebfn \u0111\u00e2u?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Khi \u0111\u1ea1i d\u1ecbch b\u00f9ng n\u1ed5 tr\u00ean to\u00e0n c\u1ea7u, Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 tr\u1edf th\u00e0nh con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng cho ng\u00e0nh b\u00e1n l\u1ebb. Nh\u01b0ng, trong khi c\u00e1c doanh nghi\u1ec7p nhanh ch\u00f3ng chuy\u1ec3n \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ch\u01b0a r\u00f5 n\u00ean \u01b0u ti\u00ean cho k\u00eanh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51251"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51251"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51251\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}