{"id":51257,"date":"2023-12-19T23:24:47","date_gmt":"2023-12-19T16:24:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dinh-gia-dong-lieu-co-phai-mon-hoi-cho-nguoi-tieu-dung.html"},"modified":"2023-12-19T23:24:47","modified_gmt":"2023-12-19T16:24:47","slug":"dinh-gia-dong-lieu-co-phai-mon-hoi-cho-nguoi-tieu-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-gia-dong-lieu-co-phai-mon-hoi-cho-nguoi-tieu-dung.html","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng li\u1ec7u c\u00f3 ph\u1ea3i \u201cm\u00f3n h\u1eddi\u201d cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng?"},"content":{"rendered":"
\u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng \u2013 \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9t bi\u1ebfn, \u0111\u1ecbnh gi\u00e1 theo nhu c\u1ea7u \u2013 thay \u0111\u1ed5i gi\u00e1 theo c\u00e1c y\u1ebfu t\u1ed1 cung v\u00e0 c\u1ea7u trong th\u1eddi gian th\u1ef1c \u2013 kh\u00f4ng ph\u1ea3i l\u00e0 thu\u1eadt ng\u1eef qu\u00e1 m\u1edbi. C\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u00e3 r\u1ea5t th\u01b0\u1eddng xuy\u00ean \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 thay \u0111\u1ed5i gi\u00e1 b\u00e1n t\u1ea1i nhi\u1ec1u th\u1eddi \u0111i\u1ec3m trong n\u0103m khi y\u1ebfu t\u1ed1 cung \u2013 c\u1ea7u c\u00f3 s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00ednh s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a Internet \u0111\u00e3 \u0111\u01b0a \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o, cho ph\u00e9p nhi\u1ec1u lo\u1ea1i h\u00ecnh kinh doanh c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn n\u00e0y. Do s\u1edf h\u1eefu nh\u1eefng \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf kh\u1eafp m\u1ecdi n\u01a1i \u0111ang \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

V\u1ec1 ph\u00eda doanh nghi\u1ec7p l\u00e0 v\u1eady, nh\u01b0ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f3 mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng? \u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3, h\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 chi ti\u1ebft nh\u1eefng tr\u01b0\u1eddng h\u1ee3p th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng \u0111\u1ec3 tr\u1ea3 l\u1eddi xem li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i \u201cm\u00f3n h\u1eddi\u201d th\u1eadt s\u1ef1 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay kh\u00f4ng.<\/p>\n

\"\u0110\u1ecbnh<\/p>\n

\u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng \u0111o l\u01b0\u1eddng c\u00e1c y\u1ebfu t\u1ed1 cung v\u00e0 c\u1ea7u \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 cho h\u00e0ng h\u00f3a<\/p>\n<\/div>\n

Th\u1ebf n\u00e0o l\u00e0 \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng?<\/h2>\n

\u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u00e1n l\u1ebb. N\u00f3 \u0111o l\u01b0\u1eddng c\u00e1c y\u1ebfu t\u1ed1 cung v\u00e0 c\u1ea7u \u0111\u1ec3 \u0111\u1eb7t gi\u00e1 cho h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 th\u1ecb tr\u01b0\u1eddng n\u00f4ng s\u1ea3n, n\u1ebfu s\u1ea3n l\u01b0\u1ee3ng cung c\u1ea5p \u0111\u1ee7 v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, th\u00ec m\u1ee9c gi\u00e1 r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd c\u1ea1nh tranh. Tr\u01b0\u1eddng h\u1ee3p qu\u00e1 nhi\u1ec1u nh\u00e0 cung c\u1ea5p m\u00e0 nhu c\u1ea7u ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, gi\u00e1 c\u1ea3 s\u1ebd b\u1ecb h\u1ea1 xu\u1ed1ng. Ng\u01b0\u1ee3c l\u1ea1i, qu\u00e1 \u00edt nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m s\u1ebd b\u1ecb \u0111\u1ea9y l\u00ean cao.<\/p>\n

\u0110\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a theo th\u1eddi gian, h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t \u0111\u1ebfn tr\u1ea1ng th\u00e1i c\u00e2n b\u1eb1ng l\u00e0nh m\u1ea1nh gi\u1eefa nh\u00e0 cung c\u1ea5p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u01a1i c\u00e1c y\u1ebfu t\u1ed1 cung v\u00e0 c\u1ea7u li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u1ea1o ra s\u1ef1 th\u1ecfa m\u00e3n t\u1ed1i \u0111a cho c\u1ea3 hai b\u00ean. M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 m\u1ea5t c\u00e2n b\u1eb1ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng tr\u00e1i c\u00e2y: c\u00f3 th\u1ec3 trong m\u1ed9t th\u1eddi gian \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi m\u1eb7t h\u00e0ng nh\u01b0 d\u00e2u t\u00e2y \u2013 gi\u1ea3 s\u1eed nhu c\u1ea7u cao h\u01a1n s\u1ed1 l\u01b0\u1ee3ng c\u00f3 th\u1ec3 cung c\u1ea5p. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, gi\u00e1 c\u00f3 th\u1ec3 t\u0103ng l\u00ean. Ng\u01b0\u1ee3c l\u1ea1i l\u00e0 v\u00e0o cu\u1ed1i ng\u00e0y, c\u00e1c nh\u00e0 cung c\u1ea5p th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m gi\u00e1 \u0111\u1ec3 gi\u1ea3m l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng<\/h2>\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng di\u1ec5n ra v\u1edbi t\u1ed1c \u0111\u1ed9 truy\u1ec1n d\u1eef li\u1ec7u tr\u00ean Internet th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng, t\u1eeb \u0111\u00f3 gi\u00fap nh\u00e0 cung c\u1ea5p ph\u00e2n t\u00edch h\u00e0ng ngh\u00ecn y\u1ebfu t\u1ed1 cung v\u00e0 c\u1ea7u trong th\u1eddi gian th\u1ef1c nh\u01b0:<\/p>\n

    \n
  • Gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u2013 t\u1ed5ng h\u1ee3p gi\u00e1 b\u00e1n t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u2013 thu th\u1eadp t\u1eeb c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng<\/li>\n
  • Chi ph\u00ed \u2013 d\u1eef li\u1ec7u chi ph\u00ed c\u1ed1 \u0111\u1ecbnh v\u00e0 ph\u00e2n b\u1ed5 chi ti\u1ebft, \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n th\u00f4ng qua d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 t\u1eeb kho h\u00e0ng, chi ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 c\u00e1c ngu\u1ed3n th\u00f4ng tin kh\u00e1c<\/li>\n
  • D\u1ef1 \u0111o\u00e1n nhu c\u1ea7u \u2013 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n m\u00e1y h\u1ecdc v\u00e0 k\u1ebft h\u1ee3p kinh nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi b\u00e1n<\/li>\n
  • Nhu c\u1ea7u th\u1ef1c t\u1ebf \u2013 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p t\u00ednh to\u00e1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n gi\u00e1 \u201ct\u0103ng \u0111\u1ed9t bi\u1ebfn\u201d trong th\u1eddi gian nhu c\u1ea7u cao<\/li>\n
  • Y\u1ebfu t\u1ed1 th\u1eddi ti\u1ebft, ngo\u1ea1i c\u1ea3nh t\u00e1c \u0111\u1ed9ng \u2013 \u1ea3nh h\u01b0\u1edfng c\u1ee7a thi\u00ean tai, d\u1ecbch b\u1ec7nh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u1ea3 h\u00e0ng h\u00f3a, chuy\u1ebfn bay theo m\u00f9a c\u1ee5 th\u1ec3<\/li>\n
  • C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1ec5 h\u1ed9i ho\u1eb7c bu\u1ed5i h\u00f2a nh\u1ea1c t\u1ea1o ra nhu c\u1ea7u v\u1ec1 ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i v\u00e0 ch\u1ed7 \u1edf t\u0103ng \u0111\u1ed9t bi\u1ebfn<\/li>\n<\/ul>\n
    \"Uber<\/p>\n

    Uber t\u0103ng gi\u00e1 \u0111\u1ed9t bi\u1ebfn<\/p>\n<\/div>\n

    \u201cT\u0103ng gi\u00e1 \u0111\u1ed9t bi\u1ebfn\u201d c\u1ee7a\u00a0Uber<\/h2>\n

    Uber l\u00e0 m\u1ed9t trong \u1ee9ng d\u1ee5ng chia s\u1ebb chuy\u1ebfn \u0111i m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i app v\u1ec1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 y\u00eau c\u1ea7u d\u1ecbch v\u1ee5. Khi ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n \u0111i \u0111\u00e2u \u0111\u00f3, h\u1ecd nh\u1eadp \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh, \u1ee9ng d\u1ee5ng s\u1ebd \u0111\u01b0a ra ph\u1ea3n h\u1ed3i v\u1ec1 m\u1ee9c gi\u00e1 v\u00e0 th\u1eddi gian d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ebfn.<\/p>\n

    \u1ee8ng d\u1ee5ng n\u00e0y \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t gi\u00e1 \u201ct\u0103ng v\u1ecdt\u201d \u2013 s\u1eed d\u1ee5ng h\u1ec7 s\u1ed1 nh\u00e2n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 cho ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n cung c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00e0i x\u1ebf t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p nh\u01b0 gi\u1edd cao \u0111i\u1ec3m ho\u1eb7c th\u1eddi ti\u1ebft kh\u00f4ng thu\u1eadn l\u1ee3i, m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi b\u00ecnh th\u01b0\u1eddng.<\/p>\n

    Ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o m\u1ee9c gi\u00e1 t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p t\u00f9y ch\u1ecdn \u0111\u1ee3i cho \u0111\u1ebfn khi gi\u00e1 gi\u1ea3m. Tuy nhi\u00ean, tr\u00ean tinh th\u1ea7n th\u1ecb tr\u01b0\u1eddng t\u1ef1 do, m\u1ed9t s\u1ed1 h\u00e0nh kh\u00e1ch \u0111\u00e3 ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kinh doanh taxi truy\u1ec1n th\u1ed1ng.<\/p>\n

    C\u00e1c lo\u1ea1i \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng<\/h2>\n

    C\u00f3 hai ki\u1ec3u \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng ch\u00ednh: ngu\u1ed3n cung h\u1ea1n ch\u1ebf v\u00e0 gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p.<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f3 gi\u1edbi h\u1ea1n ngu\u1ed3n cung s\u1ebd thay \u0111\u1ed5i m\u1ee9c gi\u00e1 d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y ph\u1ed5 bi\u1ebfn nh\u1ea5t trong c\u00e1c ng\u00e0nh h\u00e0ng kh\u00f4ng, kh\u00e1ch s\u1ea1n v\u00e0 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c, n\u01a1i ngu\u1ed3n cung h\u1ea1n ch\u1ebf ho\u1eb7c c\u00f3 gi\u1edbi h\u1ea1n s\u1eed d\u1ee5ng.<\/p>\n

    Ng\u01b0\u1ee3c l\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng thay \u0111\u1ed5i gi\u00e1 d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn trong ng\u00e0nh b\u00e1n l\u1ebb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 minh h\u1ecda cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c kh\u1edbp gi\u00e1 \u0111ang ho\u1ea1t \u0111\u1ed9ng:<\/p>\n

    \"Chi\u1ebfn<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c kh\u1edbp gi\u00e1 \u0111ang ho\u1ea1t \u0111\u1ed9ng<\/p>\n<\/div>\n

    \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9t bi\u1ebfn c\u00f3 th\u1ef1c s\u1ef1 mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/h2>\n

    \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a ph\u00fac l\u1ee3i x\u00e3 h\u1ed9i v\u00e0 doanh thu c\u1ee7a doanh nghi\u1ec7p trong \u0111i\u1ec1u ki\u1ec7n nhu c\u1ea7u v\u00e0 n\u0103ng l\u1ef1c t\u01b0\u01a1ng x\u1ee9ng. Khi nhu c\u1ea7u kh\u00f4ng thay \u0111\u1ed5i nhi\u1ec1u \u2013 ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p n\u01b0\u1edbc ho\u1eb7c c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu \u2013 \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f3 th\u1ec3 s\u1ebd c\u00f3 l\u1ee3i cho nh\u00e0 s\u1ea3n xu\u1ea5t. Ng\u01b0\u1ee3c l\u1ea1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c \u0111\u1ee3t gi\u00e1 gi\u1ea3m qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb ho\u1eb7c ch\u00ednh s\u00e1ch mua chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    Nh\u1eefng b\u1ea5t l\u1ee3i v\u1ec1 gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, ch\u1eb3ng h\u1ea1n nh\u01b0 Grab t\u0103ng gi\u00e1 trong m\u1ed9t s\u1ed1 \u0111i\u1ec1u ki\u1ec7n nh\u1ea5t \u0111\u1ecbnh \u2013 m\u01b0a l\u1edbn ho\u1eb7c gi\u1edd cao \u0111i\u1ec3m \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i tr\u1ea3 gi\u00e1 cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi b\u00ecnh th\u01b0\u1eddng. Trong khi \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i ng\u00e0y, gi\u1edd bay ho\u1eb7c th\u1eadm ch\u00ed \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ebfn \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb mua h\u00e0ng tr\u01b0\u1edbc m\u1ed9t v\u00e0i th\u00e1ng c\u1ee7a h\u1ecd.<\/p>\n

    Theo nghi\u00ean c\u1ee9u t\u1eeb PwC, 2\/3 (65%) l\u01b0\u1ee3t mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 do gi\u00e1 th\u1ea5p. \u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng, v\u1ec1 b\u1ea3n ch\u1ea5t, l\u00e0 m\u1ed9t cu\u1ed9c ch\u1ea1y \u0111ua \u0111\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ec m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn nh\u1ea5t th\u01b0\u1eddng l\u00e0 m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 \u01b0u th\u1ebf c\u1ea1nh tranh gi\u1eefa c\u00e1c c\u00f4ng ty.<\/p>\n

    S\u1ef1 gia t\u0103ng c\u1ea1nh tranh nh\u01b0 v\u1eady, tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n ch\u00ednh x\u00e1c h\u01a1n cho m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u00e0nh m\u1ea1nh, c\u1ea1nh tranh v\u00e0 t\u1ef1 do. Do \u0111\u00f3, trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u0111\u01b0\u1ee3c th\u1ea5y t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng ch\u1ee7 y\u1ebfu c\u00f3 l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi vi\u1ec7c \u0111\u1ecbnh gi\u00e1 n\u0103ng \u0111\u1ed9ng cho ph\u00e9p gia t\u0103ng c\u1ea1nh tranh, d\u1eabn \u0111\u1ebfn gi\u00e1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i tr\u1ea3 s\u1ebd th\u1ea5p h\u01a1n.<\/p>\n

    \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, c\u00e1c c\u00f4ng ty thu\u1ed9c m\u1ecdi quy m\u00f4 \u0111ang t\u1eadn d\u1ee5ng hinh th\u1ee9c \u0111\u1eb7t gi\u00e1 \u0111\u1ed9ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh v\u00e0 xu h\u01b0\u1edbng n\u00e0y d\u01b0\u1eddng nh\u01b0 mang l\u1ea1i l\u1ee3i \u00edch r\u1ea5t l\u1edbn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh nh\u1ea5t!<\/p>\n

    Theo\u00a0Julius Cerniauskas<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • C\u00e1ch chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u t\u1ea1o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho kh\u00e1ch h\u00e0ng<\/em><\/li>\n
    • Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i thay \u0111\u1ed5i th\u1ebf n\u00e0o?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      B\u00ean c\u1ea1nh \u0111\u00f3, ch\u00ednh s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a Internet \u0111\u00e3 \u0111\u01b0a \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o, cho ph\u00e9p nhi\u1ec1u lo\u1ea1i h\u00ecnh kinh doanh c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn n\u00e0y. Do s\u1edf h\u1eefu nh\u1eefng \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf kh\u1eafp m\u1ecdi n\u01a1i \u0111ang \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51257"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51257"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51257\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}