{"id":51273,"date":"2023-12-19T23:29:37","date_gmt":"2023-12-19T16:29:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/upsell-de-khach-hang-hanh-phuc-va-tang-doanh-thu.html"},"modified":"2023-12-19T23:29:37","modified_gmt":"2023-12-19T16:29:37","slug":"upsell-de-khach-hang-hanh-phuc-va-tang-doanh-thu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/upsell-de-khach-hang-hanh-phuc-va-tang-doanh-thu.html","title":{"rendered":"Upsell \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac v\u00e0 t\u0103ng doanh thu"},"content":{"rendered":"
Upsell c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, gi\u1eef ch\u00e2n h\u1ecd t\u1ed1t h\u01a1n, gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu.<\/p>\n
\"upsell<\/p>\n

upsell kh\u00e1c v\u1edbi cross-sell nh\u01b0 th\u1ebf n\u00e0o<\/p>\n<\/div>\n

V\u1eady, upsell kh\u00e1c cross-selling \u1edf \u0111i\u1ec3m n\u00e0o?<\/h2>\n

Upsell \u2013 b\u00e1n th\u00eam trong b\u1ea3n th\u00e2n c\u1ee7a c\u1ee5m t\u1eeb \u0111\u00e3 c\u00f3 ngh\u0129a: b\u00e1n m\u1ed9t phi\u00ean b\u1ea3n \u0111\u1eaft h\u01a1n c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 ho\u1eb7c \u0111ang mu\u1ed1n mua. Gi\u1ea3 s\u1eed n\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n mua m\u1ed9t chi\u1ebfc TV 27 inch nh\u01b0ng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u1ea1i g\u1ee3i \u00fd v\u1ec1 chi\u1ebfc TV 32 inch ho\u1eb7c g\u00f3i b\u1ea3o h\u00e0nh m\u1edf r\u1ed9ng, th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 upsell.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, cross-selling \u2013 b\u00e1n ch\u00e9o l\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t\u2060 \u2013 nh\u01b0ng c\u00f3 th\u1ec3 li\u00ean quan\u2060 t\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 ho\u1eb7c \u0111ang mua. C\u00f9ng ph\u00e2n t\u00edch v\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng \u0111ang mu\u1ed1n mua TV \u1edf tr\u00ean v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u1ea1i gi\u1edbi thi\u1ec7u th\u00eam g\u00f3i xem truy\u1ec1n h\u00ecnh ho\u1eb7c thi\u1ebft b\u1ecb Playstation th\u00ec \u0111\u00f3 l\u00e0 cross-selling.<\/p>\n

C\u1ea3 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c ti\u00eau: gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n t\u1eeb doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi, v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 t\u0103ng doanh thu.<\/p>\n

Ba l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a vi\u1ec7c b\u00e1n th\u00eam<\/h2>\n
\"M\u1ed1i<\/p>\n

M\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng<\/i><\/h3>\n

Chuy\u00ean gia b\u00e1n h\u00e0ng Jeffrey Gitomer khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 c\u00e1ch m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 b\u00e1n th\u00eam cho anh ta m\u1ed9t s\u1ea3n ph\u1ea9m th\u1ebb t\u00edn d\u1ee5ng \u0111\u1eaft h\u01a1n (v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n) \u0111\u00e3 cho r\u1eb1ng: upsell l\u00e0 c\u00e1ch s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng gi\u00e0nh chi\u1ebfn th\u1eafng.<\/p>\n

\u0110\u1ed3ng th\u1eddi, \u00f4ng c\u0169ng cho r\u1eb1ng: n\u1ebfu c\u00f3 th\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y upsell l\u00e0 \u0111ang gi\u00fap h\u1ecd th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a, c\u1ea3 b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng \u0111ang gi\u00e0nh chi\u1ebfn th\u1eafng.<\/p>\n

Ho\u1eb7c d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c. C\u00e1ch \u0111\u00e2y v\u00e0i th\u00e1ng, khi t\u00f4i \u0111ang nh\u1eadn ph\u00f2ng kh\u00e1ch s\u1ea1n trong m\u1ed9t chuy\u1ebfn du l\u1ecbch, nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n \u0111\u00e3 h\u1ecfi: li\u1ec7u t\u00f4i c\u00f3 mu\u1ed1n th\u00eam b\u1eefa s\u00e1ng cho hai ng\u01b0\u1eddi \u2013 th\u01b0\u1eddng l\u00e0 1.000.000VN\u0110 n\u1ebfu mua l\u1ebb \u2013 v\u00e0o gi\u00e1 ph\u00f2ng c\u1ee7a t\u00f4i v\u1edbi gi\u00e1 ch\u1ec9 500.000VN\u0110 kh\u00f4ng? \u0110\u01b0\u01a1ng nhi\u00ean l\u00e0 t\u00f4i s\u1ebd \u0111\u1ed3ng \u00fd lu\u00f4n m\u00e0 kh\u00f4ng do d\u1ef1, kh\u00f4ng nh\u1eefng th\u1ebf, t\u00f4i c\u0169ng r\u1ea5t vui khi ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c m\u1ed9t n\u1eeda so v\u1edbi m\u1ee9c gi\u00e1 ti\u00eau chu\u1ea9n.<\/p>\n

T\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch s\u1ea1n, h\u1ecd b\u00e1n th\u00eam cho t\u00f4i d\u1ecbch v\u1ee5 b\u1ed5 sung m\u00e0 n\u1ebfu t\u00f4i kh\u00f4ng mua, h\u1ecd s\u1ebd c\u00f3 \u00edt c\u01a1 h\u1ed9i \u0111\u1ec3 ki\u1ebfm th\u00eam l\u1ee3i nhu\u1eadn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n kh\u00e1ch h\u00e0ng. M\u1ed9t chi\u1ebfn th\u1eafng qu\u00e1 r\u00f5 r\u00e0ng cho h\u1ecd.<\/p>\n

B\u00e1n th\u00eam h\u01a1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng. \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt t\u1ea1o ni\u1ec1m vui cho\u00a0 h\u1ecd \u0111\u1ec3 t\u1eeb \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n v\u1edbi c\u00e1c Th\u01b0\u1ee3ng \u0110\u1ebf b\u1eb1ng c\u00e1ch mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho h\u1ecd.<\/i><\/p>\n

\"Upsell<\/p>\n

Upsell gi\u00fap doanh nghi\u1ec7p t\u0103ng l\u1ee3i nhu\u1eadn<\/p>\n<\/div>\n

Gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 ph\u00e1t tri\u1ec3n nhanh h\u01a1n<\/i><\/h3>\n

Trong cu\u1ed1n s\u00e1ch C\u00e1c th\u01b0\u1edbc \u0111o ti\u1ebfp th\u1ecb, c\u00e1c t\u00e1c gi\u1ea3 chia s\u1ebb m\u1ed9t ph\u00e1t hi\u1ec7n th\u00fa v\u1ecb:<\/p>\n

X\u00e1c su\u1ea5t b\u00e1n \u0111\u01b0\u1ee3c cho m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 5-20%. X\u00e1c su\u1ea5t b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 60-70%. Nghe qua th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t kho\u1ea3ng c\u00e1ch l\u1edbn, tuy nhi\u00ean, ch\u1eb3ng ph\u1ea3i ch\u00fang ta mu\u1ed1n mua h\u00e0ng t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u00ecnh tin t\u01b0\u1edfng h\u01a1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p ch\u01b0a t\u1eebng mua tr\u01b0\u1edbc \u0111\u00e2y?<\/p>\n

Nh\u01b0 doanh nh\u00e2n Joel York gi\u1ea3i th\u00edch, mi\u1ec5n l\u00e0 chi ph\u00ed b\u00e1n th\u00eam th\u1ea5p (th\u01b0\u1eddng l\u00e0 nh\u01b0 v\u1eady), \u201cc\u00e1c c\u00f4ng ty SaaS c\u00f3 th\u1ec3 \u0111\u1ea9y nhanh th\u1eddi gian thu l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch b\u00e1n th\u00eam cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i\u201d.<\/p>\n

V\u00ec v\u1eady, nhi\u1ec1u doanh nghi\u1ec7p SaaS t\u1eadp trung t\u1ea5t c\u1ea3 n\u1ed7 l\u1ef1c v\u00e0o vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi nh\u01b0ng l\u1ea1i b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i th\u1eadm ch\u00ed c\u00f2n l\u1edbn h\u01a1n ngay tr\u01b0\u1edbc m\u1eaft: l\u00e0m cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i h\u00e0i l\u00f2ng v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n cho h\u1ecd. T\u0103ng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng n\u00ean l\u00e0 bi\u1ebfn s\u1ed1 \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t khi ph\u00e1t tri\u1ec3n b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00e0o.<\/p>\n

Upsell l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u0103ng t\u1ed1c tr\u00ean con \u0111\u01b0\u1eddng thu v\u1ec1 nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n.<\/i><\/p>\n

\"T\u0103ng<\/p>\n

T\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

T\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV)<\/i><\/h3>\n

Chris Yeh, m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0, doanh nh\u00e2n v\u00e0 ph\u00f3 gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb c\u1ee7a PBWiki, chia s\u1ebb m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 vi\u1ec7c upsell khi anh \u1ea5y g\u1ecdi cho GEICO \u2013 th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 l\u1edbn th\u1ee9 hai c\u1ee7a M\u1ef9.<\/p>\n

\u201cSau khi cung c\u1ea5p cho GEICO v\u1ecb tr\u00ed c\u1ee7a t\u00f4i v\u00e0 s\u1eafp x\u1ebfp ch\u1edd xe c\u1ee9u h\u1ed9, nh\u00e2n vi\u00ean \u0111i\u1ec1u ph\u1ed1i c\u1ee7a GEICO \u0111\u00e3 n\u00f3i: t\u00e0i kho\u1ea3n c\u1ee7a \u00f4ng hi\u1ec7n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 l\u1edbn tr\u00ean c\u00e1c g\u00f3i b\u1ea3o hi\u1ec3m to\u00e0n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i. D\u00f9 sao th\u00ec \u00f4ng c\u0169ng \u0111ang \u0111\u1ee3i xe c\u1ee9u h\u1ed9, kh\u00f4ng r\u00f5 \u00f4ng c\u00f3 mu\u1ed1n nghe th\u00eam v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng?\u201d<\/p>\n

\u201c15 ph\u00fat sau, t\u00f4i \u0111\u00e3 \u0111\u1ed3ng \u00fd th\u00eam 1 tri\u1ec7u \u0111\u00f4 la b\u1ea3o hi\u1ec3m b\u1ed5 sung cho \u00f4 t\u00f4 v\u00e0 nh\u00e0 c\u1ee7a m\u00ecnh, v\u1edbi chi ph\u00ed kho\u1ea3ng 100 \u0111\u00f4 la m\u1ed7i n\u0103m\u201d.<\/p>\n

\u201cT\u00f4i \u0111\u00e3 l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a GEICO \u0111\u01b0\u1ee3c 16 n\u0103m, v\u00ec v\u1eady kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 suy \u0111o\u00e1n r\u1eb1ng t\u00f4i c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd trong 20 n\u0103m n\u1eefa. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 GEICO \u0111\u00e3 bi\u1ebfn m\u1ed9t cu\u1ed9c g\u1ecdi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1n k\u00e9m th\u00e0nh m\u1ed9t kho\u1ea3n doanh thu gia t\u0103ng 2.000 \u0111\u00f4 la trong su\u1ed1t v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng\u201d.<\/p>\n

Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c t\u0103ng CLV, 15 ph\u00fat c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ki\u1ebfm \u0111\u01b0\u1ee3c 15% tr\u1edf l\u00ean t\u1eeb b\u1ea3o hi\u1ec3m xe h\u01a1i ho\u1eb7c b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec m\u00e0 doanh nghi\u1ec7p \u0111ang kinh doanh.<\/p>\n

Upsell c\u00f3 th\u1ec3 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb k\u1ebft qu\u1ea3 \u0111\u00f3 trong nhi\u1ec1u n\u0103m.<\/i><\/p>\n

V\u00ed d\u1ee5 v\u1ec1 up-sell c\u1ee7a doanh nghi\u1ec7p SaaS v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u k\u1ef9 thu\u1eadt upsell tr\u00ean th\u1ebf gi\u1edbi, tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i k\u1ef9 thu\u1eadt n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 t\u1eadp kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang theo \u0111u\u1ed5i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi n\u00e0y t\u1eeb c\u00e1c doanh nghi\u1ec7p SaaS v\u00e0 c\u00f4ng ty Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n

B\u00e1n th\u00eam trong \u1ee9ng d\u1ee5ng<\/em><\/h3>\n

Khi s\u1eafp h\u1ebft dung l\u01b0\u1ee3ng b\u1ed9 nh\u1edb trong Dropbox, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafc nh\u1edf n\u00e2ng c\u1ea5p m\u1ed7i khi ki\u1ec3m tra dung l\u01b0\u1ee3ng c\u00f2n tr\u1ed1ng trong \u1ee9ng d\u1ee5ng. V\u00e0 khi h\u1ebft dung l\u01b0\u1ee3ng, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p ngay trong \u1ee9ng d\u1ee5ng:<\/p>\n

\"Dropbox<\/p>\n

Dropbox b\u00e1n th\u00eam trong \u1ee9ng d\u1ee5ng<\/p>\n<\/div>\n

Cung c\u1ea5p d\u1ecbch v\u1ee5 upsell trong \u1ee9ng d\u1ee5ng \u2013 v\u00e0o th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ecba \u0111i\u1ec3m th\u00edch h\u1ee3p \u2013 gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft v\u00e0 nh\u1edb r\u1eb1ng v\u1eabn lu\u00f4n c\u00f3 s\u1eb5n gi\u1ea3i ph\u00e1p khi v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n.<\/p>\n

B\u00e1n th\u00eam trong \u1ee9ng d\u1ee5ng, mi\u1ec5n minh b\u1ea1ch v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd do t\u1ea1i sao h\u1ecd c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c m\u1ed9t m\u00f3n h\u1eddi khi l\u1ef1a ch\u1ecdn, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 kh\u00f4ng ch\u1ec9 t\u0103ng doanh thu m\u00e0 c\u00f2n t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u2013 doanh nghi\u1ec7p.<\/i><\/p>\n

B\u00e1n th\u00eam trong gi\u1ecf h\u00e0ng<\/em><\/h3>\n

Cho \u0111\u1ebfn nay, \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p b\u00e1n th\u00eam \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi c\u00e1c doanh nghi\u1ec7p Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

\"Tiki<\/p>\n

Tiki b\u00e1n th\u00eam trong gi\u1ecf h\u00e0ng<\/p>\n<\/div>\n

Khi b\u1ea1n \u0111\u1eb7t h\u00e0ng t\u1eeb Tiki, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 khuy\u1ebfn m\u1ea1i c\u00f3 li\u00ean quan ho\u1eb7c t\u00f9y ch\u1ecdn b\u1ecdc s\u00e1ch, g\u00f3i qu\u00e0, \u0111\u00ednh th\u00eam n\u01a1,\u2026\u0111\u1ec3 g\u1eedi m\u1ed9t m\u00f3n qu\u00e0 trang tr\u1ecdng h\u01a1n. L\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng, t\u00f4i \u0111\u00e1nh gi\u00e1 cao c\u01a1 h\u1ed9i m\u00ecnh c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p giao d\u1ecbch mua c\u1ee7a m\u00ecnh.<\/p>\n

Th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua c\u0169ng ch\u00ednh l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 upsell v\u00ec n\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 l\u00fac n\u00e0y, kh\u00e1ch h\u00e0ng \u0111ang \u1edf ch\u1ebf \u0111\u1ed9 \u201cmua h\u00e0ng\u201d v\u1edbi th\u1ebb t\u00edn d\u1ee5ng c\u0169ng nh\u01b0 \u0111\u00e3 s\u1eb5n s\u00e0ng kinh doanh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/i><\/p>\n

B\u00e1n th\u00eam trong t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/em><\/h3>\n

Livechat kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u00fap ng\u0103n ch\u1eb7n vi\u1ec7c kh\u00e1ch h\u00e0ng b\u1ecb spam email ho\u1eb7c m\u1ea5t th\u1eddi gian ch\u1edd \u0111\u1ee3i r\u1ea5t l\u00e2u m\u00e0 \u0111\u00e2y c\u00f2n l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n th\u00eam ph\u1ed5 bi\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u01a1n gi\u1ea3n l\u00e0 b\u1edfi, n\u00f3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ngay khi h\u1ecd \u0111ang li\u00ean h\u1ec7 v\u1edbi doanh nghi\u1ec7p v\u00e0 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb tr\u00ean \u0111\u00f3 (b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00eam ti\u1ec7n \u00edch cho kh\u00e1ch h\u00e0ng).<\/p>\n

Upsell c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i, \u0111\u1ed3ng th\u1eddi c\u0169ng gi\u00fap h\u1ecd v\u00e0 doanh nghi\u1ec7p gi\u00e0nh chi\u1ebfn th\u1eafng. L\u01b0u \u00fd: upsell kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c thay th\u1ebf vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0: n\u1ebfu c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00f4ng b\u00e1n th\u00eam, h\u00e3y l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/i><\/p>\n

B\u00e1n th\u00eam sau m\u1ed9t c\u1ed9t m\u1ed1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/h3>\n

M\u1ed9t th\u1eddi \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 kh\u00e1c \u0111\u1ec3 b\u00e1n th\u00eam cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 khi h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng trong vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

    \n
  • L\u00e0 kh\u00e1ch h\u00e0ng trong m\u1ed9t n\u0103m<\/li>\n
  • D\u00e0nh m\u1ed9t s\u1ed1 th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh tr\u00ean \u1ee9ng d\u1ee5ng<\/li>\n
  • Ho\u00e0n th\u00e0nh m\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 nh\u1ea5t \u0111\u1ecbnh trong s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/li>\n
  • \u0110\u0103ng nh\u1eadp m\u1ed9t s\u1ed1 l\u1ea7n nh\u1ea5t \u0111\u1ecbnh<\/li>\n
  • C\u00e0i \u0111\u1eb7t c\u00e1c t\u00edch h\u1ee3p ho\u1eb7c ti\u1ec7n \u00edch b\u1ed5 sung c\u1ee5 th\u1ec3<\/li>\n<\/ul>\n

    H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y l\u00e0m c\u01a1 h\u1ed9i \u0111\u1ec3 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c kinh doanh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    Ramit Sethi b\u00e1n c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p, t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n, kinh doanh tr\u1ef1c tuy\u1ebfn. V\u1edbi nhi\u1ec1u kh\u00f3a h\u1ecdc, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 b\u00e1n gia t\u0103ng.<\/p>\n

    M\u1ed9t trong nh\u1eefng c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p nh\u1eefng \u01b0u \u0111\u00e3i n\u00e0y l\u00e0 ngay sau m\u1ed9t c\u1ed9t m\u1ed1c th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, sau khi kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh m\u1ed9t trong c\u00e1c kh\u00f3a h\u1ecdc c\u1ee7a Ramit, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c email, trong \u0111\u00f3, Ramit cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng th\u00eam \u2013 v\u1edbi b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed k\u00e9o d\u00e0i m\u1ed9t th\u00e1ng \u2013 cho ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean c\u1ee7a m\u00ecnh.<\/p>\n

    Nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u00e1n th\u00eam khi h\u1ecd \u0111\u1ea1t \u0111\u1ebfn c\u00e1c m\u1ed1c th\u00e0nh c\u00f4ng v\u00e0 khi gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u1ea5t.<\/i><\/p>\n

    Hy v\u1ecdng qua nh\u1eefng chia s\u1ebb \u1edf tr\u00ean \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 upsell c\u0169ng nh\u01b0 c\u00f3 th\u00eam g\u1ee3i \u00fd \u0111\u1ec3 \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 th\u1eddi \u0111i\u1ec3m h\u1ee3p l\u00fd \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n

    Theo\u00a0Alex Turnbull<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • Upsell v\u00e0 Cross-selling trong kinh doanh online<\/em><\/li>\n
    • Upsell hi\u1ec7u qu\u1ea3 nh\u1edd gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Upsell c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, gi\u1eef ch\u00e2n h\u1ecd t\u1ed1t h\u01a1n, gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu. upsell kh\u00e1c v\u1edbi cross-sell nh\u01b0 th\u1ebf n\u00e0o V\u1eady, upsell kh\u00e1c cross-selling \u1edf \u0111i\u1ec3m n\u00e0o? Upsell \u2013 b\u00e1n th\u00eam trong b\u1ea3n th\u00e2n c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51273"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51273"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51273\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}