{"id":51295,"date":"2023-12-19T23:34:38","date_gmt":"2023-12-19T16:34:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/4-buoc-mo-rong-mat-hang-day-doanh-thu-len-40.html"},"modified":"2023-12-19T23:34:38","modified_gmt":"2023-12-19T16:34:38","slug":"4-buoc-mo-rong-mat-hang-day-doanh-thu-len-40","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/4-buoc-mo-rong-mat-hang-day-doanh-thu-len-40.html","title":{"rendered":"4 b\u01b0\u1edbc m\u1edf r\u1ed9ng m\u1eb7t h\u00e0ng, \u0111\u1ea9y doanh thu l\u00ean 40%"},"content":{"rendered":"
ConsumersAdvocate.org \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi m\u1ee5c \u0111\u00edch h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng y\u00ean t\u00e2m ra quy\u1ebft \u0111\u1ecbnh mua, d\u00f9 l\u00e0 mua nh\u1eefng m\u00f3n \u0111\u1ed3 th\u00f4ng d\u1ee5ng nh\u01b0 th\u1ea3m t\u1eadp yoga hay nh\u1eefng s\u1ea3n ph\u1ea9m chuy\u00ean s\u00e2u nh\u01b0 b\u1ea3o hi\u1ec3m xe h\u01a1i.<\/p>\n

V\u00e0 trong b\u00e0i vi\u1ebft h\u00f4m nay, CEO Greg Powel c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1ebd chia s\u1ebb c\u00e1ch h\u1ecd t\u1eadn d\u1ee5ng insights kh\u00e1ch h\u00e0ng \u0111\u1ec3 m\u1edf r\u1ed9ng danh m\u1ee5c c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng t\u1edbi 40% doanh thu.<\/p>\n

T\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, \u201cch\u1ecb Google\u201d \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap m\u1ecdi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch, t\u00ecm hi\u1ec3u th\u00f4ng tin v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd c\u00f3 nhu c\u1ea7u. Ngay c\u1ea3 v\u1edbi s\u1ea3n ph\u1ea9m \u201cth\u1ee9c \u0103n cho th\u00fa c\u01b0ng\u201d, l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng cho c\u1ee5m t\u1eeb \u201cth\u1ee9c \u0103n cho ch\u00f3 t\u1ed1t nh\u1ea5t\u201d \u0111\u00e3 t\u0103ng h\u01a1n 70% trong hai n\u0103m qua. V\u00e0 \u0111\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd ho\u1eb7c nh\u00e0 cung c\u1ea5p thi\u1ebft b\u1ecb b\u1ea3o m\u1eadt gia \u0111\u00ecnh \u2013 d\u1ecbch v\u1ee5 \u0111\u1eb7c th\u00f9 v\u00e0 c\u1ea7n t\u00ecm hi\u1ec3u k\u1ef9 l\u01b0\u1ee3ng, l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u01a1n v\u1ecb uy t\u00edn m\u1edbi c\u00f3 th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh, ch\u1eafc h\u1eb3n b\u1ea1n ph\u1ea3i d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n r\u1ed3i \u0111\u00fang kh\u00f4ng?<\/p>\n

L\u00fac n\u00e0y, ConsumersAdvocate.org ch\u00ednh l\u00e0 m\u1ed9t k\u00eanh h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho kh\u00e1ch h\u00e0ng, v\u1edbi ngu\u1ed3n th\u00f4ng tin tin c\u1eady nh\u1ea5t cho t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, theo t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng trong cu\u1ed9c s\u1ed1ng. Th\u00f4ng tin tin c\u1eady \u0111\u1ebfn t\u1eeb h\u00e0ng tr\u0103m gi\u1edd nghi\u00ean c\u1ee9u c\u0169ng nh\u01b0 c\u00e1c \u0111\u00e1nh gi\u00e1, chia s\u1ebb kh\u00e1ch quan, k\u1ef9 l\u01b0\u1ee1ng nh\u1ea5t c\u1ee7a h\u01a1n 20 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 t\u1ea1o ra c\u00e1c danh m\u1ee5c (h\u01b0\u1edbng d\u1eabn v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m) t\u1eeb th\u1ea3m t\u1eadp yoga t\u1edbi c\u00e1c kho\u1ea3n vay c\u00e1 nh\u00e2n. Kh\u00f4ng nh\u1eefng th\u1ebf, vi\u1ec7c ConsumersAdvocate.org k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi h\u00e0ng tr\u0103m th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 l\u1ee3i nh\u1ea5t c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng khi\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t tin t\u01b0\u1edfng c\u00e1c chia s\u1ebb tr\u00ean k\u00eanh n\u00e0y.<\/p>\n

\"Vai<\/p>\n

Vai tr\u00f2 c\u1ee7a \u0111\u00e1nh gi\u00e1, chia s\u1ebb kh\u00e1ch quan t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng<\/p>\n<\/div>\n

\u201cKh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1eb1ng vi\u1ec7c t\u00ecm ra gi\u1ea3i ph\u00e1p m\u1edbi \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 gi\u00fap \u0111\u1ee1 tr\u01b0\u1edbc c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn\u201d \u2013 CEO Greg Powel chia s\u1ebb.<\/p>\n

Tuy nhi\u00ean theo th\u1eddi gian, khi kh\u1ed1i l\u01b0\u1ee3ng c\u00e1c nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 v\u00e0 chia s\u1ebb ng\u00e0y c\u00e0ng nhi\u1ec1u l\u00ean, ConsumersAdvocate.org \u0111\u00e3 g\u1eb7p v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh n\u00ean ch\u1ecdn danh m\u1ee5c s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u1ec3 m\u1edf r\u1ed9ng. \u201cTh\u1eadt may, v\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a Google, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 ra m\u1eaft th\u00e0nh c\u00f4ng 18 danh m\u1ee5c m\u1edbi, bao g\u1ed3m c\u1ea3 nh\u1eefng l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 v\u00e0 thi\u1ebft b\u1ecb b\u1ea3o m\u1eadt gia \u0111\u00ecnh, t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn l\u00ean h\u01a1n 40%\u201d, Greg Powel b\u1ed5 sung th\u00eam.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n b\u01b0\u1edbc ConsumersAdvocate.org \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 m\u1edf r\u1ed9ng c\u00e1c danh m\u1ee5c kinh doanh:<\/p>\n

1. X\u00e1c \u0111\u1ecbnh \u0111\u00fang danh m\u1ee5c<\/span><\/h2>\n

\u0110\u1ec3 \u01b0u ti\u00ean c\u00e1c danh m\u1ee5c c\u1ea7n t\u1eadp trung, kh\u1ed1i l\u01b0\u1ee3ng truy v\u1ea5n t\u00ecm ki\u1ebfm v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ng\u00e0nh ch\u00ednh l\u00e0 m\u1ea5u ch\u1ed1t \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u. ConsumersAdvocate.org \u0111\u00e3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u truy v\u1ea5n v\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a Google (nh\u01b0 chi ph\u00ed trung b\u00ecnh m\u1ed7i l\u1ea7n nh\u1ea5p, l\u1ecbch s\u1eed t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng c\u00e1c truy v\u1ea5n), \u0111\u1ec3 \u01b0u ti\u00ean c\u00e1c c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng.<\/p>\n

Hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \"tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\"<\/p>\n

Hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u201ctr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d<\/p>\n<\/div>\n

2. Hi\u1ec3u nhu c\u1ea7u \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 v\u1ecb tr\u00ed c\u00f3 th\u1ec3 b\u1ed5 sung gi\u00e1 tr\u1ecb<\/h2>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t? H\u1ecd \u0111ang c\u00e2n nh\u1eafc g\u00ec trong qu\u00e1 tr\u00ecnh mua? Li\u1ec7u c\u00f3 kho\u1ea3ng tr\u1ed1ng n\u00e0o trong ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i? Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 d\u00e0nh h\u01a1n 200 gi\u1edd nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u1edbi c\u0169ng nh\u01b0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ecb tr\u00ed c\u00f3 th\u1ec3 b\u1ed5 sung c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi cho kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ed9t trong \u0111\u00f3 ch\u00ednh l\u00e0 t\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb nh\u01b0 c\u00e1c trang \u0111\u00edch h\u1eefu \u00edch \u0111\u1ec3 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 tinh gi\u1ea3n quy tr\u00ecnh mua s\u1eafm. \u0110\u1ed3ng th\u1eddi, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u1ec1n m\u1ea1ch l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. \u0110\u1ed9i ng\u0169 bi\u00ean t\u1eadp t\u1eadn t\u00e2m c\u1ee7a ConsumersAdvocate.org \u0111\u00e3 gi\u1edbi thi\u1ec7u c\u00e1c h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00ec v\u1eady kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 nhanh ch\u00f3ng truy c\u1eadp c\u00e1c \u0111\u00e1nh gi\u00e1 tin c\u1eady\u00a0 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd khoa h\u1ecdc \u0111\u1ec3 y\u00ean t\u00e2m \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

3. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o to\u00e0n di\u1ec7n<\/h2>\n

Sau \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Qu\u1ea3ng c\u00e1o Google t\u1eadp trung, bao qu\u00e1t to\u00e0n b\u1ed9 c\u00e1c truy v\u1ea5n c\u00f3 li\u00ean quan \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 th\u1ecb ph\u1ea7n n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 thi\u1ebfu c\u00e1c trang \u0111\u00edch c\u1ee5 th\u1ec3 cho t\u1eebng danh m\u1ee5c m\u1edbi. V\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m t\u1edbi b\u1ea3o hi\u1ec3m xe h\u01a1i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ecdc k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean v\u1ecb tr\u00ed, \u0111\u1ed9 tu\u1ed5i ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng ty b\u1ea3o hi\u1ec3m n\u00e0o d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

\"\u0110\u1ed9t<\/p>\n

\u00a0T\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng\u00a0<\/p>\n<\/div>\n

4. T\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng<\/h2>\n

V\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp, t\u1eadp trung v\u00e0 d\u1ed3n c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ed3ng th\u1eddi, nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Google \u0111\u00e3 gi\u00fap ConsumersAdvocate.org hi\u1ec3u c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 nh\u1eefng c\u00e2u h\u1ecfi ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd theo m\u1ed7i ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n \u0111o\u1ea1n c\u00e1c nh\u00f3m c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p h\u01a1n.<\/p>\n

\u0110\u1ec3 hi\u1ec3u hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac trong c\u00e1c chi\u1ebfn d\u1ecbch, ConsumersAdvocate.org c\u0169ng theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 t\u1ed1i \u01b0u cho nh\u1eefng kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t b\u1eb1ng c\u00e1ch nh\u1eadp d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0o Google Ads. C\u00f3 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf t\u1eeb Qu\u1ea3ng c\u00e1o Google c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u00f4ng minh \u0111\u1ec3 h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng l\u1ecdc ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. \u0110\u1eb7t gi\u00e1 th\u1ea7u t\u1ef1 \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n t\u1edbi 4%, \u0111em v\u1ec1 l\u1ee3i t\u1ee9c cao h\u01a1n cho chi ti\u00eau qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1edbi 19% so v\u1edbi \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng. V\u1edbi s\u1ef1 gia t\u0103ng v\u1ec1 hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch, l\u1ee3i nhu\u1eadn c\u1ee7a ConsumersAdvocate.org trong c\u00e1c danh m\u1ee5c ch\u00ednh \u0111\u00e3 t\u0103ng l\u00ean 21%.<\/p>\n

Quan tr\u1ecdng h\u01a1n, nh\u1eefng n\u1ed7 l\u1ef1c m\u1edf r\u1ed9ng k\u1ec3 tr\u00ean \u0111\u00e3 cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng, gi\u1ea3m thi\u1ec3u r\u1ee7i ro kinh doanh v\u00e0 \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh.<\/p>\n

Theo Think with Google\u00a0<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • \u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ROI c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ed1<\/em><\/li>\n
  • Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    V\u00e0 trong b\u00e0i vi\u1ebft h\u00f4m nay, CEO Greg Powel c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1ebd chia s\u1ebb c\u00e1ch h\u1ecd t\u1eadn d\u1ee5ng insights kh\u00e1ch h\u00e0ng \u0111\u1ec3 m\u1edf r\u1ed9ng danh m\u1ee5c c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng t\u1edbi 40% doanh thu.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51295"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51295"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51295\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}