{"id":51299,"date":"2023-12-19T23:35:40","date_gmt":"2023-12-19T16:35:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dat-tui-11-bi-kip-tang-ty-le-chuyen-doi-trong-thuong-mai-dien-tu-p2.html"},"modified":"2023-12-19T23:35:40","modified_gmt":"2023-12-19T16:35:40","slug":"dat-tui-11-bi-kip-tang-ty-le-chuyen-doi-trong-thuong-mai-dien-tu-p2","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dat-tui-11-bi-kip-tang-ty-le-chuyen-doi-trong-thuong-mai-dien-tu-p2.html","title":{"rendered":"D\u1eaft t\u00fai 11 \u201cb\u00ed k\u00edp\u201d t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (P2)"},"content":{"rendered":"
Trong ph\u1ea7n 1 c\u1ee7a chu\u1ed7i b\u00e0i chia s\u1ebb 11 \u201cb\u00ed k\u00edp\u201d t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00fang ta \u0111\u00e3 c\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 5 l\u01b0u \u00fd quan tr\u1ecdng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng b\u1ecf qua trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

D\u1eaft t\u00fai 11 \u201cb\u00ed k\u00edp\u201d t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (P1)<\/em><\/strong><\/p>\n

\u1ede ph\u1ea7n ti\u1ebfp theo n\u00e0y, Masterskills hy v\u1ecdng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u g\u00f3p \u00fd, chia s\u1ebb h\u01a1n t\u1eeb c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u theo 6 ch\u1ee7 \u0111\u1ec1 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

1. Chia s\u1ebb \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

\u0110\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, nh\u1eefng \u0111\u00e1nh gi\u00e1, review c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 r\u1ea5t l\u1edbn.<\/p>\n

Nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Consumerist, h\u1ecd th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c r\u1eb1ng c\u00f3 t\u1edbi 70% ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn xem review, \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Nh\u00ecn v\u00e0o con s\u1ed1 n\u00e0y, t\u1eeb m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c c\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng, trong s\u1ed1 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u00f3 t\u1edbi 70% b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m theo c\u00e1ch n\u00e0y hay c\u00e1ch kh\u00e1c.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c, nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng kh\u00f4ng ch\u1ec9 v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, m\u00e0 c\u1ea3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh v\u00e0 s\u1ed1 l\u1ea7n kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua.<\/p>\n

V\u00e0 tu\u1ef3 theo l\u0129nh v\u1ef1c v\u00e0 s\u1ea3n ph\u1ea9m m\u00ecnh \u0111ang kinh doanh, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 tr\u00ecnh b\u00e0y c\u00e1c \u0111\u00e1nh gi\u00e1, chia s\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n

Tr\u00ecnh b\u00e0y tr\u1ef1c ti\u1ebfp tr\u00ean trang ch\u1ee7 c\u1ee7a m\u00ecnh:<\/p>\n

\"Review<\/p>\n

Review c\u1ee7a kh\u00e1ch h\u00e0ng d\u01b0\u1edbi d\u1ea1ng video tr\u00ean trang ch\u1ee7<\/p>\n<\/div>\n

Ho\u1eb7c ngay ph\u00eda d\u01b0\u1edbi m\u00f4 t\u1ea3 tr\u00ean trang th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m:<\/p>\n

\"Chia<\/p>\n

Chia s\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng ngay d\u01b0\u1edbi m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

2. H\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh thanh to\u00e1n<\/h2>\n

Sau khi t\u1ed1i \u01b0u c\u00e1c l\u01b0u \u00fd \u1edf tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 m\u1ed9t website \u0111\u1ea7y \u0111\u1ee7 ch\u1ee9c n\u0103ng, h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng v\u1ec1 m\u1eb7t th\u1ea9m m\u1ef9; n\u1ed9i dung tr\u00ean trang gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m, \u0111\u1ed3ng th\u1eddi, nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a\u00a0 h\u00e0ng \u0111\u00e3 mua khi\u1ebfn kh\u00e1ch truy c\u1eadp ho\u00e0n to\u00e0n tin t\u01b0\u1edfng v\u00e0 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n thanh to\u00e1n.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu quy tr\u00ecnh thanh to\u00e1n kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd, t\u1ea5t c\u1ea3 n\u1ed7 l\u1ef1c tr\u01b0\u1edbc \u0111\u00f3 s\u1ebd tr\u1edf v\u1ec1 con s\u1ed1 0. Theo Baymard, 28% kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecf gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00ec g\u1eb7p ph\u1ea3i quy tr\u00ecnh thanh to\u00e1n ph\u1ee9c t\u1ea1p ho\u1eb7c r\u01b0\u1eddm r\u00e0.<\/p>\n

V\u00ec th\u1ebf, s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00e2n nh\u1eafc gi\u1ea3m c\u00e1c b\u01b0\u1edbc trong quy tr\u00ecnh thanh to\u00e1n. Ch\u1eb3ng h\u1ea1n, n\u00ean c\u00f3 l\u1ef1a ch\u1ecdn cho ph\u00e9p kh\u00e1ch h\u00e0ng m\u1edbi thanh to\u00e1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 kh\u00e1ch (thay v\u00ec y\u00eau c\u1ea7u h\u1ecd \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n m\u1edbi):<\/p>\n

\"L\u1ef1a<\/p>\n

L\u1ef1a ch\u1ecdn thanh to\u00e1n d\u01b0\u1edbi d\u1ea1ng kh\u00e1ch \u2013 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u0103ng k\u00fd th\u00f4ng tin<\/p>\n<\/div>\n

Note:<\/em> N\u1ebfu mu\u1ed1n c\u00f3 th\u00eam th\u00f4ng tin v\u00e0 l\u01b0u \u00fd v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch th\u00fa v\u1ecb \u2013 \u1ee9ng d\u1ee5ng s\u1ef1 th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd \u0111\u1ec3 th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n sau khi th\u1ef1c hi\u1ec7n mua h\u00e0ng ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i ban \u0111\u1ea7u.<\/p>\n

Thanh to\u00e1n n\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n \u00edt th\u00fa v\u1ecb nh\u1ea5t v\u00e0 su\u00f4n s\u1ebb nh\u1ea5t trong tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u00fa \u00fd t\u1edbi quy tr\u00ecnh thanh to\u00e1n th\u1eadt s\u1ef1 linh ho\u1ea1t, gi\u1ea3m t\u1ed1i \u0111a c\u00e1c th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng bu\u1ed9c ph\u1ea3i \u0111i\u1ec1n v\u00e0o form.<\/p>\n

3. \u0110a d\u1ea1ng t\u00f9y ch\u1ecdn thanh to\u00e1n v\u00e0 giao h\u00e0ng<\/h2>\n

Nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft, ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i c\u00f3 th\u1ec3 v\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 ho\u00e0n th\u00e0nh vi\u1ec7c thanh to\u00e1n tr\u1ef1c tuy\u1ebfn: PayPal, Apple Pay, v\u00ed \u0111i\u1ec7n t\u1eed v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c \u0111ang d\u1ea7n thay th\u1ebf th\u1ebb t\u00edn d\u1ee5ng. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u1ed3ng ngh\u0129a: th\u01b0\u01a1ng hi\u1ec7u n\u00ean ch\u00fa \u00fd t\u1edbi ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00edch v\u00e0 c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn c\u0169ng nh\u01b0 ch\u1eafc ch\u1eafn v\u1ec1 vi\u1ec7c m\u00ecnh c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u, mong mu\u1ed1n n\u00e0y c\u1ee7a h\u1ecd.<\/p>\n

\"Tiki<\/p>\n

Tiki giao h\u00e0ng nhanh trong 2h<\/p>\n<\/div>\n

Ngo\u00e0i ra, c\u00e1c t\u00f9y ch\u1ecdn v\u1ec1 th\u1eddi \u0111i\u1ec3m giao h\u00e0ng c\u0169ng n\u00ean \u0111\u01b0\u1ee3c ch\u00fa \u00fd. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c l\u1ef1a\u00a0 ch\u1ecdn s\u1ebd c\u00f3 s\u1ef1 li\u00ean quan gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 m\u1ee9c \u0111\u1ed9 thu\u1eadn ti\u1ec7n; ngh\u0129a l\u00e0, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n n\u1ebfu mu\u1ed1n \u0111\u01b0\u1ee3c giao h\u00e0ng nhanh h\u01a1n v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, chi ph\u00ed v\u1eadn chuy\u1ec3n th\u1ea5p h\u01a1n (ho\u1eb7c mi\u1ec5n ph\u00ed) v\u1edbi l\u1ef1a ch\u1ecdn giao h\u00e0ng ch\u1eadm h\u01a1n.<\/p>\n

4. Ti\u1ebfp c\u1eadn l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecf gi\u1ecf<\/h2>\n

Tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ecdn \u0111\u1ea7y gi\u1ecf h\u00e0ng nh\u01b0ng l\u1ea1i \u0111\u1ed9t nhi\u00ean r\u1eddi \u0111i, kh\u00f4ng ho\u00e0n th\u00e0nh giao d\u1ecbch c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 hi\u1ebfm. Trong t\u00ecnh hu\u1ed1ng n\u00e0y, ch\u00fang ta s\u1ebd c\u00f3 hai l\u1ef1a ch\u1ecdn: m\u1eb7c k\u1ec7 h\u1ecd v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f2n l\u1ea1i ho\u1eb7c t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 thu h\u00fat h\u1ecd quay tr\u1edf l\u1ea1i, ho\u00e0n th\u00e0nh b\u01b0\u1edbc thanh to\u00e1n. N\u1ebfu ch\u1ecdn ph\u01b0\u01a1ng \u00e1n th\u1ee9 hai, h\u00e3y:<\/p>\n

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  • X\u00e1c \u0111\u1ecbnh l\u00fd do t\u1ea1i sao h\u1ecd r\u1eddi \u0111i v\u00e0 t\u00ecm c\u00e1ch kh\u1eafc ph\u1ee5c c\u00e1c l\u1ed7 h\u1ed5ng<\/li>\n
  • Khai th\u00e1c tri\u1ec7t \u0111\u1ec3 vai tr\u00f2 c\u1ee7a popup tho\u00e1t trang, l\u00ean c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i v\u00e0 email marketing<\/li>\n
  • C\u1ee7ng c\u1ed1 v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong m\u1eaft kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n
    \"Popup<\/p>\n

    Popup tr\u01b0\u1edbc khi tho\u00e1t trang \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    M\u1ed9t kh\u00e1ch h\u00e0ng ch\u1ec9 th\u1ef1c s\u1ef1 m\u1ea5t \u0111i n\u1ebfu b\u1ea1n kh\u00f4ng t\u00ecm c\u00e1ch k\u00e9o l\u1ea1i. \u0110\u01b0a ra nh\u1eefng l\u1eddi \u0111\u1ec1 ngh\u1ecb ph\u00f9 h\u1ee3p v\u00e0 th\u1ea5u hi\u1ec3u, ch\u1eafc ch\u1eafn m\u1ed9t ng\u01b0\u1eddi b\u1ecf gi\u1ecf h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

    5. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng 24\/7 t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh<\/h2>\n

    Cho d\u00f9 \u0111\u00e3 r\u1ea5t c\u1ed1 g\u1eafng cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 quy tr\u00ecnh nh\u01b0ng trong qu\u00e1 tr\u00ecnh ho\u00e0n th\u00e0nh giao d\u1ecbch, ch\u1eafc ch\u1eafn m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng v\u1eabn s\u1ebd c\u00f3 nh\u1eefng th\u1eafc m\u1eafc. \u0110\u01a1n gi\u1ea3n l\u00e0 v\u00ec h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u01b0 c\u00e1c b\u1ea1n.<\/p>\n

    M\u1eb7c d\u00f9 \u0111\u00e3 h\u1ea1n ch\u1ebf qua trang C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p ho\u1eb7c live chat tr\u00ean website nh\u01b0ng h\u1ed7 tr\u1ee3 24\/7 qua email ho\u1eb7c c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 nh\u1eefng k\u00eanh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00e2n nh\u1eafc. Ngo\u00e0i ra, \u0111\u1ec3 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c k\u00eanh n\u00e0y thu\u1eadn ti\u1ec7n nh\u1ea5t v\u1edbi kh\u00e1ch truy c\u1eadp, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n:<\/p>\n

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    • \u0110\u1ea3m b\u1ea3o th\u00f4ng tin li\u00ean l\u1ea1c d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y tr\u00ean website<\/li>\n
    • Gi\u1ea3m thi\u1ec3u s\u1ed1 b\u01b0\u1edbc trong quy tr\u00ecnh t\u00ecm th\u00f4ng tin<\/li>\n
    • C\u01a1 s\u1edf ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ea7n tr\u1ef1c quan ho\u1eb7c c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng c\u1ee5<\/li>\n<\/ul>\n

      Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi h\u1ecd c\u1ea7n, h\u1ecd c\u00e0ng tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ecd c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed.<\/p>\n

      6. Cam k\u1ebft b\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/h2>\n

      \u0110\u1ea7u n\u0103m nay, Li\u00ean minh ch\u00e2u \u00c2u \u0111\u00e3 ch\u00ednh th\u1ee9c ban h\u00e0nh Quy \u0111\u1ecbnh chung v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u, \u0111i\u1ec1u \u0111\u00f3 c\u00e0ng th\u00f4i th\u00fac nh\u1eefng kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ea3nh gi\u00e1c h\u01a1n v\u1ec1 vi\u1ec7c\u00a0 b\u1ea3o \u0111\u1ea3m th\u00f4ng tin c\u00e1 nh\u00e2n an to\u00e0n nh\u1ea5t c\u00f3 th\u1ec3. Statista c\u0169ng chia s\u1ebb r\u1eb1ng 17% kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecf gi\u1ecf do lo ng\u1ea1i v\u1ec1 b\u1ea3o m\u1eadt c\u1ee7a website.<\/p>\n

      V\u00ec v\u1eady, \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i (v\u00e0 gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng), th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u1ee9ng minh v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh r\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd an to\u00e0n trong tay b\u1ea1n. C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 \u0111\u01b0a ra nh\u1eefng cam k\u1ebft \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn v\u1ec1 vi\u1ec7c n\u00e0y tr\u00ean nh\u1eefng trang y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng chia s\u1ebb th\u00f4ng tin:<\/p>\n

      \"Cam<\/p>\n

      Cam k\u1ebft b\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

      Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0o n\u0103m 2013 b\u1edfi Baymard \u0111\u00e3 chia s\u1ebb x\u00e1c nh\u1eadn t\u1eeb c\u00e1c c\u00f4ng ty th\u1ebb t\u00edn d\u1ee5ng l\u1edbn, PayPal, Norton v\u00e0 Google \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng nh\u1ea5t trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/p>\n

      Nh\u01b0 \u0111\u00e3 chia s\u1ebb t\u1eeb ph\u1ea7n \u0111\u1ea7u c\u1ee7a b\u00e0i vi\u1ebft, vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 li\u00ean quan nhi\u1ec1u h\u01a1n \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 tr\u00ean website thay v\u00ec th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i s\u00e2u r\u1ed9ng.<\/p>\n

      L\u00fd do b\u1edfi, v\u1ea5n \u0111\u1ec1 t\u1ea1i c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac ch\u1ea1m c\u1ee5 th\u1ec3 \u2013 t\u01b0\u1edfng l\u00e0 nh\u1ecf nh\u01b0ng l\u1ea1i th\u01b0\u1eddng khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu v\u00e0 r\u1eddi \u0111i thay v\u00ec ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc cu\u1ed1i trong h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do, cho d\u00f9 m\u1ecdi giai \u0111o\u1ea1n kh\u00e1c c\u1ee7a h\u00e0nh tr\u00ecnh \u0111\u00e3 ho\u00e0n h\u1ea3o, ch\u1ec9 c\u1ea7n tu\u1ef3 ch\u1ecdn thanh to\u00e1n thi\u1ebfu linh ho\u1ea1t hay ch\u1eadm tr\u1ec5 trong h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u0169ng khi\u1ebfn h\u1ecd c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c r\u1eddi \u0111i.<\/p>\n

      \u0110i\u1ec1u \u0111\u00f3 l\u1ea1i c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ec3 d\u00e0nh th\u1eddi gian xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng c\u00e1c \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u00e0 ki\u1ec3m tra xem n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u2013 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eb5n s\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua nh\u01b0 th\u1ebf n\u00e0o. V\u00e0 n\u1ebfu c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd t\u1eebng b\u01b0\u1edbc nh\u1ecf \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua, ch\u1eafc ch\u1eafn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd r\u1ea5t kh\u00e1c bi\u1ec7t.<\/p>\n

      \u00a0Theo Anthony Capetola \u2013 Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb Sales & Orders<\/i><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • D\u1eaft t\u00fai 11 \u201cb\u00ed k\u00edp\u201d t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (P1)<\/em><\/li>\n
      • 6 c\u00e1ch s\u1eed d\u1ee5ng Pop-up th\u00f4ng minh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        D\u1eaft t\u00fai 11 \u201cb\u00ed k\u00edp\u201d t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (P1)<\/em><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51299"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51299"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51299\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}