{"id":51306,"date":"2023-12-19T23:36:59","date_gmt":"2023-12-19T16:36:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dat-tui-11-bi-kip-tang-ty-le-chuyen-doi-trong-thuong-mai-dien-tu-p1.html"},"modified":"2023-12-19T23:36:59","modified_gmt":"2023-12-19T16:36:59","slug":"dat-tui-11-bi-kip-tang-ty-le-chuyen-doi-trong-thuong-mai-dien-tu-p1","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dat-tui-11-bi-kip-tang-ty-le-chuyen-doi-trong-thuong-mai-dien-tu-p1.html","title":{"rendered":"D\u1eaft t\u00fai 11 \u201cb\u00ed k\u00edp\u201d t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (P1)"},"content":{"rendered":"<div id=\"test\">Cho d\u00f9 m\u1edbi t\u1eadp t\u00e0nh b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay \u0111\u00e3 b\u00e1n h\u00e0ng online t\u1eeb l\u00e2u, ch\u1eafc ch\u1eafn v\u1eabn kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00e0ng cao, l\u1ee3i nhu\u1eadn doanh nghi\u1ec7p thu v\u1ec1 c\u00e0ng l\u1edbn. Hay n\u00f3i \u0111\u01a1n gi\u1ea3n, c\u00e0ng b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00e0ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n.<\/p>\n<p>L\u00fd do l\u00e0 b\u1edfi, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e0ng cao \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed \u0111\u1ec3 c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi khi m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 chuy\u1ec3n sang tr\u1ea3 ph\u00ed. \u0110\u1ed3ng th\u1eddi, gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng c\u0169ng t\u0103ng ngay l\u1eadp t\u1ee9c khi chi ph\u00ed t\u1ea1o ra m\u1ed7i chuy\u1ec3n \u0111\u1ed5i \u00edt h\u01a1n, kh\u00e1ch h\u00e0ng m\u1edbi b\u1eaft \u0111\u1ea7u v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd \u1edf m\u1ee9c gi\u00e1 tr\u1ecb cao h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<p>V\u00ec v\u1eady, n\u00f3i m\u1ed9t c\u00e1ch chung nh\u1ea5t, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng doanh thu m\u00e0 c\u00f2n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u0103ng l\u1ee3i nhu\u1eadn l\u1edbn cho c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. Ng\u01b0\u1ee3c l\u1ea1i: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m v\u1ec1 c\u01a1 b\u1ea3n s\u1ebd \u0111\u1ed9i chi ph\u00ed c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi l\u00ean cao d\u1eabn t\u1edbi t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn nh\u1ecf h\u01a1n.<\/p>\n<p>\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t s\u1ed1 c\u00e1ch t\u1ed1i \u01b0u website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 l\u00e0m sao t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 th\u00f4i th\u00fac kh\u00e1ch truy c\u1eadp chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed \u2013 th\u00f4ng qua m\u1ed9t lo\u1ea1t c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf.<\/p>\n<p>Nh\u01b0ng, tr\u01b0\u1edbc \u0111\u00f3 h\u00e3y c\u00f9ng th\u1eb3ng th\u1eafn chia s\u1ebb:<\/p>\n<h2 id=\"1-voi-thuong-hieu-cua-ban-nguyen-nhan-gi-khien-khach-truy-cap-chua-chuyen-doi\">V\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, nguy\u00ean nh\u00e2n g\u00ec khi\u1ebfn kh\u00e1ch truy c\u1eadp ch\u01b0a chuy\u1ec3n \u0111\u1ed5i?<\/h2>\n<p>Tr\u00ean th\u1ef1c t\u1ebf c\u00f3 v\u00f4 s\u1ed1 l\u00fd do khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng mua h\u00e0ng t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh nh\u01b0ng c\u00f3 l\u1ebd ph\u1ed5 bi\u1ebfn nh\u1ea5t h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh hai nh\u00f3m:<\/p>\n<p><i><strong>Nh\u00f3m kh\u00e1ch h\u00e0ng tho\u00e1t trang:<\/strong><\/i>nh\u00f3m n\u00e0y \u0111\u00e3 t\u00ecm hi\u1ec3u th\u00f4ng tin tr\u00ean website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng kh\u00f4ng th\u00eam b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m n\u00e0o v\u00e0o gi\u1ecf h\u00e0ng hay th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 giao d\u1ecbch mua b\u00e1n n\u00e0o, l\u00fd do c\u00f3 th\u1ec3 l\u00e0 b\u1edfi:<\/p>\n<ul>\n<li style=\"font-weight: 400\">Kh\u00f4ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m\/ gi\u1ea3i ph\u00e1p h\u1ecd \u0111ang t\u00ecm ki\u1ebfm<\/li>\n<li style=\"font-weight: 400\">Tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 tr\u00ean trang khi\u1ebfn h\u1ecd kh\u00f3 ch\u1ecbu<\/li>\n<li style=\"font-weight: 400\">Gi\u00e1 s\u1ea3n ph\u1ea9m ch\u01b0a ph\u00f9 h\u1ee3p<\/li>\n<li style=\"font-weight: 400\">Ho\u1eb7c, r\u1ea5t c\u00f3 th\u1ec3 h\u1ecd kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng ngay t\u1eeb \u0111\u1ea7u<\/li>\n<\/ul>\n<div id=\"attachment_18118\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18118\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/ly-do-khach-hang-bo-gio-e1582600939695.png\" alt=\"Nguy\u00ean nh\u00e2n kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf\" width=\"800\" height=\"512\" title=\"ly-do-khach-hang-bo-gio-e1582600939695\"><\/p>\n<p class=\"wp-caption-text\">Nguy\u00ean nh\u00e2n kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf<\/p>\n<\/div>\n<p><i><strong>Nh\u00f3m kh\u00e1ch h\u00e0ng b\u1ecf gi\u1ecf:<\/strong><\/i>nh\u00f3m n\u00e0y ti\u1ebfn xa h\u01a1n m\u1ed9t b\u01b0\u1edbc tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, \u0111\u00e3 t\u00ecm hi\u1ec3u th\u00f4ng tin v\u00e0 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng, nh\u01b0ng v\u1eabn kh\u00f4ng mua h\u00e0ng. Nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 l\u00e0 do:<\/p>\n<ul>\n<li style=\"font-weight: 400\">Ph\u1ee5 ph\u00ed cao: ph\u00ed v\u1eadn chuy\u1ec3n, thu\u1ebf ho\u1eb7c c\u00e1c kho\u1ea3n ph\u00ed kh\u00e1c khi\u1ebfn t\u1ed5ng chi ph\u00ed kh\u00e1ch h\u00e0ng ph\u1ea3i b\u1ecf ra cao h\u01a1n nhi\u1ec1u so v\u1edbi k\u1ef3 v\u1ecdng, h\u1ecd b\u1ecf \u0111i tr\u01b0\u1edbc khi ho\u00e0n thi\u1ec7n b\u01b0\u1edbc thanh to\u00e1n. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng c\u1ee7a Baymard Institute cho th\u1ea5y l\u00fd do n\u00e0y khi\u1ebfn 60% ng\u01b0\u1eddi mua b\u1ecf gi\u1ecf h\u00e0ng.<\/li>\n<li style=\"font-weight: 400\">Quy tr\u00ecnh mua h\u00e0ng r\u01b0\u1eddm r\u00e0 ho\u1eb7c khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng an to\u00e0n \u0111\u00e3 khi\u1ebfn 28% ng\u01b0\u1eddi mua h\u00e0ng \u1edf M\u1ef9 quy\u1ebft \u0111\u1ecbnh b\u1ecf gi\u1ecf h\u00e0ng.<\/li>\n<li style=\"font-weight: 400\">Baymard Institute c\u0169ng ch\u1ec9 ra r\u1eb1ng: 8% ng\u01b0\u1eddi mua h\u00e0ng b\u1ecf gi\u1ecf h\u00e0ng l\u00e0 do thi\u1ebfu c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n ho\u1eb7c giao h\u00e0ng.<\/li>\n<li style=\"font-weight: 400\">D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng thi\u1ebfu th\u1ea5u hi\u1ec3u<\/li>\n<\/ul>\n<p>C\u00e0ng \u0111\u00e0o s\u00e2u v\u00e0o nguy\u00ean nh\u00e2n l\u1ea1i c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh ngay c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 d\u00f9 nh\u1ecf nh\u1ea5t nh\u01b0ng l\u1ea1i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 theo nh\u1eefng c\u00e1ch t\u1ed1t h\u01a1n ho\u1eb7c x\u1ea5u h\u01a1n. Do \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a website \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng trong t\u1eebng \u0111i\u1ec3m ch\u1ea1m.<\/p>\n<p>Trong ph\u1ea7n 1 c\u1ee7a chu\u1ed7i b\u00e0i vi\u1ebft chia s\u1ebb 11 \u201cb\u00ed k\u00edp\u201d \u0111\u1ea3m b\u1ea3o t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u 5 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ea7u ti\u00ean:<\/p>\n<h2 id=\"2-1-thau-hieu-tam-ly-khach-hang\">1. Th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/h2>\n<p>\u0110\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch truy c\u1eadp \u1edf l\u1ea1i l\u00e2u tr\u00ean trang c\u0169ng nh\u01b0 c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng h\u1ecd theo t\u1eebng b\u01b0\u1edbc c\u1ee7a ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i, \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng: h\u1ecd th\u00edch g\u00ec, gh\u00e9t g\u00ec; nh\u1eefng g\u00ec l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i ho\u1eb7c th\u1ea5t v\u1ecdng; nh\u1eefng g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng v\u00e0 nh\u1eefng g\u00ec khi\u1ebfn h\u1ecd \u201cm\u1ed9t \u0111i kh\u00f4ng tr\u1edf l\u1ea1i\u201d. Kh\u00e1ch h\u00e0ng n\u00ean \u1edf v\u1ecb tr\u00ed trung t\u00e2m nh\u1ea5t c\u1ee7a m\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang h\u01b0\u1edbng t\u1edbi.<\/p>\n<p>V\u1ec1 \u0111i\u1ec1u h\u01b0\u1edbng, b\u1ea1n c\u1ea7n tuy\u1ec7t \u0111\u1ed1i ch\u1eafc ch\u1eafn kh\u00e1ch truy c\u1eadp th\u1ea5y \u0111\u01b0\u1ee3c r\u1eb1ng c\u1ea5u tr\u00fac website kh\u00f4ng qu\u00e1 kh\u00f3 hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 thao t\u00e1c n\u00e0o h\u1ecd mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n<ul>\n<li style=\"font-weight: 400\">Duy\u1ec7t qua danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 c\u00e1c trang s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3<\/li>\n<li style=\"font-weight: 400\">T\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m nhanh ch\u00f3ng<\/li>\n<li style=\"font-weight: 400\">N\u1ed9i dung tr\u1ef1c quan, d\u1ec5 hi\u1ec3u<\/li>\n<li style=\"font-weight: 400\">\u0110i\u1ec1u h\u01b0\u1edbng d\u1ec5 hi\u1ec3u \u0111\u1ec3 h\u1ecd ho\u00e0n th\u00e0nh t\u1eebng b\u01b0\u1edbc c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng<\/li>\n<\/ul>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, m\u1ee5c ti\u00eau khi thi\u1ebft k\u1ebf website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ec3 kh\u00e1ch truy c\u1eadp kh\u00f4ng bao gi\u1edd ph\u1ea3i t\u1ef1 h\u1ecfi: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m t\u00f4i c\u1ea7n? N\u1ebfu ph\u1ea3i h\u1ecfi c\u00e2u \u0111\u00f3 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o trong qu\u00e1 tr\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean trang th\u00ec \u0111\u1ea5y c\u0169ng ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng chu\u1ea9n b\u1ecb b\u1ecf b\u1ea1n.<\/p>\n<p>Ngo\u00e0i ra, th\u1ea9m m\u1ef9 c\u0169ng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng 75% \u0111\u00e1nh gi\u00e1 c\u1ea3m quan c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (theo ti\u00eau ch\u00ed ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tin c\u1eady) \u0111\u1ebfn t\u1eeb th\u1ea9m m\u1ef9 c\u1ee7a website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c, ngay c\u1ea3 khi \u0111i\u1ec1u h\u01b0\u1edbng, quy tr\u00ecnh mua h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u ho\u1eb7c b\u1ea1n \u0111\u00e3 \u0111\u1ed5 r\u1ea5t nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00ec r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t tr\u1eadn chi\u1ebfn kh\u00f3 kh\u0103n \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i n\u1ebfu website tr\u00f4ng th\u1ebf n\u00e0y:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18117\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/noi-dung-website.png\" alt=\"b\u1ed1 tr\u00ed n\u1ed9i dung tr\u00ean website\" width=\"774\" height=\"600\" title=\"noi-dung-website\"><\/p>\n<p>Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u01b0a ra g\u00f3p \u00fd v\u1ec1 m\u1eb7t th\u1ea9m m\u1ef9 \u2013 m\u1ed9t kh\u00e1i ni\u1ec7m r\u1ea5t tr\u1eebu t\u01b0\u1ee3ng v\u00e0 ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o g\u00f3c nh\u00ecn c\u1ee7a t\u1eebng ng\u01b0\u1eddi qu\u1ea3 l\u00e0 m\u1ed9t vi\u1ec7c r\u1ea5t kh\u00f3 kh\u0103n. Ch\u00fang t\u00f4i s\u1ebd ch\u1ec9 d\u1eabn ch\u1ee9ng m\u1ed9t s\u1ed1 website \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t cao:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18119\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/demo-web-tang-ty-le-chuyen-doi-e1582601325292.png\" alt=\"website thi\u1ebft k\u1ebf t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\" width=\"800\" height=\"323\" title=\"demo-web-tang-ty-le-chuyen-doi-e1582601325292\"><\/p>\n<h2 id=\"3-2-sang-tao-nhung-noi-dung-gia-tri\">2. S\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb<\/h2>\n<p>Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 l\u00e0m n\u00ean \u0111i\u1ec1u k\u1ef3 di\u1ec7u cho doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp b\u1edfi Content Marketing Institute c\u0169ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung gi\u00fap:<\/p>\n<ul>\n<li style=\"font-weight: 400\">T\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng g\u1ea5p 3 l\u1ea7n so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed<\/li>\n<li style=\"font-weight: 400\">T\u1ea1o ni\u1ec1m tin v\u00e0 t\u0103ng xu h\u01b0\u1edbng mua h\u00e0ng cho 61% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/li>\n<li style=\"font-weight: 400\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng g\u1ea7n 600% (so v\u1edbi c\u00e1c c\u00f4ng ty kh\u00f4ng s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb n\u1ed9i dung)<\/li>\n<\/ul>\n<p>T\u1ea5t nhi\u00ean, s\u1ebd l\u00e0 kh\u00f4ng \u0111\u1ee7 n\u1ebfu ch\u1ec9 t\u1ea1o ra b\u1ea5t k\u1ef3 n\u1ed9i dung v\u00e0 k\u1ef3 v\u1ecdng r\u1eb1ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd nhanh ch\u00f3ng b\u00f9ng n\u1ed5. V\u00e0 c\u0169ng s\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t k\u1ecbch b\u1ea3n chung nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p, thay v\u00e0o \u0111\u00f3, n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u1ecdc, mu\u1ed1n xem, c\u1ee5 th\u1ec3 s\u1ebd:<\/p>\n<ul>\n<li style=\"font-weight: 400\">Gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 li\u00ean quan \u2013 tr\u1edf th\u00e0nh chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh<\/li>\n<li style=\"font-weight: 400\">Th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p<\/li>\n<li style=\"font-weight: 400\">N\u1ed5i b\u1eadt (ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n, h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n s\u00e1ng t\u1ea1o h\u01a1n, v.v) so v\u1edbi v\u00f4 s\u1ed1 c\u00e1c n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 kh\u00e1c<\/li>\n<\/ul>\n<p>Ch\u1eb3ng h\u1ea1n th\u01b0\u01a1ng hi\u1ec7u trang tr\u00ed n\u1ed9i th\u1ea5t One Kings Lane s\u1eed d\u1ee5ng blog c\u1ee7a m\u00ecnh \u0111\u1ec3 cung c\u1ea5p c\u00e1c m\u1eb9o trang tr\u00ed n\u1ed9i th\u1ea5t, nh\u1eefng giai tho\u1ea1i t\u1eeb th\u1ebf gi\u1edbi trang tr\u00ed nh\u00e0 c\u1eeda:<\/p>\n<div id=\"attachment_18120\" style=\"width: 928px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18120\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/noi-dung-sang-tao.png\" alt=\"M\u1eb9o trang tr\u00ed n\u1ed9i th\u1ea5t tr\u00ean blog c\u1ee7a One Kings Lane\" width=\"918\" height=\"605\" title=\"noi-dung-sang-tao\"><\/p>\n<p class=\"wp-caption-text\">M\u1eb9o trang tr\u00ed n\u1ed9i th\u1ea5t tr\u00ean blog c\u1ee7a One Kings Lane<\/p>\n<\/div>\n<p>M\u1eb7c d\u00f9 n\u1ed9i dung nh\u01b0 tr\u00ean th\u01b0\u1eddng kh\u00f4ng tr\u1ef1c ti\u1ebfp d\u1eabn \u0111\u1ebfn t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u01b0ng n\u00f3 s\u1ebd cung c\u1ea5p th\u00eam gi\u00e1 tr\u1ecb, t\u1ea1o d\u1ea5u \u1ea5n trong m\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 trong t\u01b0\u01a1ng lai g\u1ea7n h\u1ecd s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n<h2 id=\"4-3-thu-hut-khach-truy-cap-voi-popup\">3. Thu h\u00fat kh\u00e1ch truy c\u1eadp v\u1edbi Popup<\/h2>\n<p>Popup hi\u1ec7n \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng. Nh\u01b0ng, gi\u1ed1ng nh\u01b0 v\u1edbi ti\u1ebfp th\u1ecb n\u1ed9i dung, c\u00e1c trang web qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u00e0 tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 thu h\u00fat kh\u00e1ch truy c\u1eadp theo nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c Popup n\u00ean:<\/p>\n<ul>\n<li style=\"font-weight: 400\">Cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li style=\"font-weight: 400\">\u0110\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t v\u1ec1 th\u1eddi gian xu\u1ea5t hi\u1ec7n sao cho kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/li>\n<li style=\"font-weight: 400\">Ph\u00f9 h\u1ee3p v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u201ctr\u00f2 chuy\u1ec7n\u201d v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n<\/ul>\n<div id=\"attachment_18121\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18121\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/pop-up3-e1582601455375.png\" alt=\"M\u1eabu Popup \u1ea5n t\u01b0\u1ee3ng v\u00e0 th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng \u0111i\u1ec1n th\u00f4ng tin\" width=\"800\" height=\"383\" title=\"pop-up3-e1582601455375\"><\/p>\n<p class=\"wp-caption-text\">M\u1eabu Popup \u1ea5n t\u01b0\u1ee3ng v\u00e0 th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng \u0111i\u1ec1n th\u00f4ng tin<\/p>\n<\/div>\n<h2 id=\"5-4-tao-trang-san-pham-chat-luong\">4. T\u1ea1o trang s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng<\/h2>\n<p>Nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft, khi ai \u0111\u00f3 \u0111\u00e3 di chuy\u1ec3n t\u1edbi trang th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi c\u01a1 h\u1ed9i \u0111\u1ec3 h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng \u0111\u00e3 r\u1ea5t g\u1ea7n. C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do th\u00f4i th\u00fac ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o trang s\u1ea3n ph\u1ea9m: h\u1ecd \u0111ang t\u00ecm hi\u1ec3u m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, so s\u00e1nh gi\u00e1 gi\u1eefa c\u00e1c nh\u00e3n hi\u1ec7u hay h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1ea5p chu\u1ed9t tr\u00ean web. Ho\u1eb7c, h\u1ecd \u0111ang t\u00ecm c\u00e1ch mua h\u00e0ng hay c\u00f3 th\u1ec3 s\u1ebd l\u00e0m nh\u01b0 v\u1eady, mi\u1ec5n l\u00e0 trang s\u1ea3n ph\u1ea9m cung c\u1ea5p nh\u1eefng g\u00ec h\u1ecd c\u1ea7n.<\/p>\n<p>Trong b\u1ea5t k\u1ef3 v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u00edt nh\u1ea5t, m\u1ed9t trang s\u1ea3n ph\u1ea9m cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ebd cho ph\u00e9p kh\u00e1ch truy c\u1eadp t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u2013 v\u00e0 c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n<p>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 (b\u1eaft bu\u1ed9c ho\u1eb7c t\u00f9y ch\u1ecdn) cho m\u1ed9t trang s\u1ea3n ph\u1ea9m, bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"font-weight: 400\">Ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m<\/li>\n<li style=\"font-weight: 400\">H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m v\u00e0 video<\/li>\n<li style=\"font-weight: 400\">T\u00f9y ch\u1ecdn ri\u00eang cho s\u1ea3n ph\u1ea9m: k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc, v.v.<\/li>\n<li style=\"font-weight: 400\">CTA \u2013 v\u1ecb tr\u00ed v\u00e0 th\u00f4ng \u0111i\u1ec7p<\/li>\n<li style=\"font-weight: 400\">Th\u00f4ng tin b\u1ed5 sung<\/li>\n<\/ul>\n<div id=\"attachment_18122\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18122\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/mo-ta-san-pham-e1582601704444.png\" alt=\"Trang s\u1ea3n ph\u1ea9m \u1ea5n t\u01b0\u1ee3ng c\u1ee7a Johnny Cupcake\" width=\"800\" height=\"538\" title=\"mo-ta-san-pham-e1582601704444\"><\/p>\n<p class=\"wp-caption-text\">Trang s\u1ea3n ph\u1ea9m \u1ea5n t\u01b0\u1ee3ng c\u1ee7a Johnny Cupcake<\/p>\n<\/div>\n<h2 id=\"6-5-khai-thac-chien-luoc-ve-gia\">5. Khai th\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1<\/h2>\n<p>M\u1ed9t \u0111i\u1ec1u hi\u1ec3n nhi\u00ean \u0111\u1ed1i v\u1edbi c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 gi\u00e1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 mua hay kh\u00f4ng. CPC Strategy \u0111\u00e3 th\u1ed1ng k\u00ea c\u00f3 t\u1edbi 87% ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn n\u00f3i r\u1eb1ng gi\u00e1 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh vi\u1ec7c h\u1ecd c\u00f3 mua h\u00e0ng hay kh\u00f4ng.<\/p>\n<p>Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng con s\u1ed1 n\u00e0y kh\u00f4ng ph\u1ea3i \u0111\u1ec3 ch\u1ee9ng minh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ham r\u1ebb. Thay v\u00e0o \u0111\u00f3, h\u1ecd c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd nh\u1ea5t cho m\u1ed9t m\u1eb7t h\u00e0ng tr\u00ean c\u00e1c website kh\u00e1c nhau. N\u00f3i c\u00e1ch kh\u00e1c, c\u00f3 nhi\u1ec1u th\u1ee9 \u0111\u1ec3 khai th\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 h\u01a1n l\u00e0 ch\u1ec9 \u0111\u1ec3 v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00f3 l\u1ebd c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 n\u00ean \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u1eb7t h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp. N\u1ebfu c\u00f3 th\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u1ed9t c\u00e1ch khoa h\u1ecdc, b\u1ea1n s\u1ebd kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u c\u01a1 h\u1ed9i t\u1ea1o nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n cho m\u1ed7i l\u1ea7n b\u00e1n.<\/p>\n<p>Trong ph\u1ea7n 2 c\u1ee7a chu\u1ed7i b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng th\u1ea3o lu\u1eadn 6 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng kh\u00e1c \u0111\u1ec3 ho\u00e0n thi\u1ec7n c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u0111\u1eb7c bi\u1ec7t quan t\u00e2m v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u1edbi c\u00e1c website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1edf h\u1eefu.<\/p>\n<p style=\"text-align: right\"><em>Theo\u00a0Anthony Capetola \u2013 Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb\u00a0Sales &amp; Orders<\/em><\/p>\n<p style=\"text-align: left\"><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li style=\"text-align: left\"><em>6 c\u00e1ch th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng \u0111i\u1ec1n th\u00f4ng tin tr\u00ean pop up<\/em><\/li>\n<li style=\"text-align: left\"><em>L\u00e0m sao \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i landing page khi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u00fd do l\u00e0 b\u1edfi, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e0ng cao \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed \u0111\u1ec3 c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi khi m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 chuy\u1ec3n sang tr\u1ea3 ph\u00ed. \u0110\u1ed3ng th\u1eddi, gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng c\u0169ng t\u0103ng ngay l\u1eadp t\u1ee9c khi chi ph\u00ed t\u1ea1o ra m\u1ed7i chuy\u1ec3n \u0111\u1ed5i \u00edt h\u01a1n, kh\u00e1ch h\u00e0ng m\u1edbi b\u1eaft \u0111\u1ea7u v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd \u1edf m\u1ee9c gi\u00e1 tr\u1ecb cao h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51306"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=51306"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/51306\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=51306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=51306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=51306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}